ADVERTISING TECHNIQUES

INTRODUCTION• Was first introduced by FRANK and DAN

CARNEY in the year 1958.• Became an international restaurant in 1973.

• Started the concept of home delivery of orders in 1988.

• Now world’s largest casual dining restaurant with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India.

MODES OF ADVERTISIG ADOPTED

PRINT ADVERTISING

OUTDOOR ADVERTISING

BROADCAST ADVERTISING

COVERT ADVERTISING

CELEBRITY ADVERTISING

PRINTED ADVERTISING

NEWSPAPER ADVERTISING

MAGAZINE ADS

FLIERS OR BROCHURES

OUTDOOR ADVERTISING

BILLBOARDS

KIOSK

CUT OUTS

BROADCAST ADVERTISING

TELEVISION ADS

INTERNET ADS

OTHER MODES OF

ADVERTISING

CELEBRITY ADVERTISING

VEHICLE ADS

PRESENTED BY

SUMANA.VIII B.COM [CA]

THANK YOU