ADVERTISMENTS REFLECTING ID,

EGO & SUPER-EGO

POOJA SIKARIAM.F.M. 2014-16SEMESTER II

SUBJECT-CONSUMER AND INDUSTRIAL BUYING BEHAVIOUR

DEPARTMENT OF FASHION MANANAGEMENT STUDIES,NATIONAL INSTITUTE OF FASHION TECHNOLOGY,

KOLKATA

ID

The id is the unorganized part of the personality structure that contains a human's basic, instinctual drives.

EGO

The ego is the organized part of the personality structure that includes defensive, perceptual, intellectual-cognitive, and

executive functions.

SUPER EGO

The superego reflects the internalization of cultural rules, mainly taught by parents applying their guidance and influence.