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Advocacy 101
Getting Your Message Heard
Mary Hastler
February 4, 2010
Stephanie Vance, The Advocacy Guruwww.advocacyassociates.com
Libraries Prosper with Passion, Purpose and Persuasion!A PLA Toolkit for SuccessThe Public Library Association a division of the AmericanLibrary Association2007
ALA Advocacy UniversityAmerican Library Associationhttp://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/index.cfm
Pop Goes the Library. Using Pop Culture to Connect with your Whole Community.
Sophie Brookover and Elizabeth Burns
2008
What is Advocacy?
Creating an argument in support of a specific proposal and getting your audience to say “yes.”
Advocacy is…
Advocacy is the pursuit of influencing outcomes –
including public-policy and resource allocation
decisions within political, economic, and social
systems and institutions – that directly affect
people’s current lives.
Continued
- Advocacy is performed mainly to make policy makers sensitive for effective and efficient use of budget as per needs and concerns of people.
Key Components
Developing a goal Identifying desired outcome(s) Develop strategies Implement Evaluate
Ask these questions
What do you hope to accomplish
Can you identify a desired outcome or outcomes?
Know what you want
Knowing what you want helps define every aspect of your advocacy effort (Vance).
Identify your objective or objectives.
Identify the issues, concern, or problem Identify your audience (who do you need to
talk to?)
Develop a clear message
What you want What is the issue, problem or concern
What do you want the person to do? What action do you want them to take?
Do not overwhelm with paper. Keep handouts to a minimum.
Communication Plan
Social networking
Website
Advocacy is year round, 24/7
Need to maintain and nourish Follow up on your invitation to visit the library
after the legislative and/or budget session is over.
