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7/27/2019 Advocacy through the media.ppt
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26. October 2005
Czech Donors Forum
Advocacy through the media
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Czech Donors Forum
The Czech Donors Forum (CDF) is a non-profit
initiative, which provides support and
leadership to the donor community in the CzechRepublic. Its mission is to support the
development of organized philanthropy and to
serve the Czech donor community (360
foundations, 900 foundations withoutendowment, corporate and community donors)
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CDF central spheres of interest
consolidation of foundations and endowment
funds
creation of conditions favorable for corporategiving
improvement of the legal environment of
philanthropy, namely the advocacy of the
possibility to allocate 1% of tax
promoting best practice
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Reasons of creating 1 % Project
Major foreign donors leaving the Czech
Republic To find new local and more balanced
resources of support for NGOs
To diversify NGOs income
To strengthen position of non-profit
sector in the society
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CDF roles
Elaborate 1 % law Getting consensus
Campaign and advocacy
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Elaborate 1 % Law In 2003 CDF sets the Legal group of experts
Legal group prepared the legal basis of the 1%
Law (the Amendment to Income Tax Law)
CDF prepares analysis of the political
background, economical analysis, experiencesfrom the CEE
In 2004 CDF passes 1 % Law to the legislative
process
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Getting consensus
CDF sets the Advocacy and Communication
groups Advocacy group prepared the strategy of
promotion
Communication group prepared the campaignstrategy
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The communication campaign
and advocacy
Two main goals
Inform NGOs, media, political representatives (media
campaign)
Promote the 1 % Law (negotiation with the
government boards, political representatives)
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Communication campaign
1 % for better life
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Target groups of the campaign
NGOs
Media
Politicians
Tax offices Ministry of finance
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Methods of the campaign
Internet
(www.rozhodni.cz)
Press information Public opinion
research
Radio, TV
Newspapers
Seminars, conference
Individual meetings(NGOs, politicians)
Print materials
(leaflet, brochure)
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Public opinion research
In June 2005 CDF carried out public opinion
research
509 respondents in age 1569 years Question Would you like to have an option to
allocate 1 % from your taxes to public benefit
NGO?
More than 50 % of respondents said yes (54%
of themwomen, 46 %man)
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Advocacy
Creating Initiative for 1 %
Negotiation with the Ministry of finance Negotiation with the Government (council
committees)
Negotiation with single political parties
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Initiative for 1 %
The Initiative for 1 % is an informal grouping
of non-governmental non-profit organizations,which support the implementation of the
option to transfer 1 % of personal income tax
(by physical entities) for public benefit
activities.
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The arguments of the advocacy
1% adoptionis political statement
1 % distributionmechanism of minimumload for the Tax offices administration
1 % involves the citizens to the public policy
1 % brings new local sources for NGOs
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DMS project
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What is DMS
DMS means a donating SMSstandard servicebranded as Donors Message Service
DMS is a traditional public collection using themodern technologies
DMS is implemented by CDF for all NGOs in theCzech Republic
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DMS and VAT
From technical reasons DMS is burden with
VAT
prepaid cardsVAT is charged upon creditpurchase regardless of purpose or later use
Contractpossibility to separate
Law on VAT and Law on Donations Tax
donations are tax exempted
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DMS and VAT
Operators and CDF set to solve VAT issue and
initiated cooperation with Finance Ministry
DMS public campaigns Tatra Mountains and
Tsunami brought public attention and
awareness
Public pressure to solve the VAT issue (January
May 2005 the national newspapers 38 times
published VAT issue)
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Advocacy
Operators and CDF put together Expert Group
Members of Expert Group1 tax consultant
from each operator and representative ofauditors company from big 4
Preparation of VAT issue solution:
shortterm
longterm
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Shortterm solution
Refund of VAT (collected from public
campaigns) by the Government was proposed
by CDF and achieved in the form of exceptionalstate subsidy for NGOs organizing campaigns
Government committed by Act to prepare long
term solution
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Longterm solution
Expert Group elaborated Amendment to VAT
Law together with the Finance Ministry
Amendment was presented to the House of
Representatives and approved
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Reasons of successful
advocacy From the beginning of DMS project CDF
pressed to solve VAT issue
CDF insisted on publishing the price of DMSapart from VAT (30 CZK+VAT) to inform
about this the wide public
Big public pressure
CDF and all the 3 operators joined in solving
VAT issue
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More information on the legal
program
www.donorsforum.cz