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Advocating for Your Cause and National Literacy Action Week. Student Coalition for Action in Literacy Education (SCALE). The Presenter. Alison Cary-Coleman Event & Membership Coordinator at SCALE MBA/MHA student at UNC Chapel Hill Social justice advocate [email protected]. - PowerPoint PPT Presentation
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Advocating for Your Cause and National
Literacy Action WeekStudent Coalition for Action in Literacy Education (SCALE)
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The PresenterAlison Cary-Coleman
O Event & Membership Coordinator at SCALE
O MBA/MHA student at UNC Chapel Hill
O Social justice advocate
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What is Advocac
y?Use the chat box to
describe what you think advocacy is.
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Defining Advocacy
O Active push for change regarding a specific cause or position
O The strategies devised or actions taken to influence decision-making on a local, state or national level to create change
O The verbal or non-verbal support of an idea or policy
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What are some ways that you advocate for
your cause?Type responses in chat box.
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Ideas for Advocacy
Social Media
Promotion
Collaborate with Other
Groups
Protest
Donate Money and Fundraisin
g
Blogging
Write to state rep
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Advocating for Your Cause
Strategic Planning
Implementation of Methods
Rally Support
Promote Your Efforts
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Strategic PlanningWhat are the key questions
our organization should ask itself before executing
advocacy projects?
(Type answers in chat box)
Strategic PlanningWhat are the key questions
our organization should ask itself before executing
advocacy projects?
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O What is the main goal we want to accomplish?
O What is the root cause of our problem?
O How can we assess our ability to impact the problem?
O Who are the stakeholders involved?
O Do any other groups currently work on this issue?
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Strategic Road Map
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Implementation of Methods
Poll Question #1: You represent a non-profit organization defending death-row inmates. Your goal is to bring awareness to your cause.
Which of these methods is most effective in reaching your goal?
A: Petition the governor to delay punishment
B: Sell pizza on campus to raise funds for your group
C: Start a social media campaign highlighting inmates wrongly convicted and executed
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Poll Question #2: You represent a breast cancer support organization that funds grants to research groups searching for a cure. You need to reach a $20,000 benchmark to fund the next research project.
Which of these methods is most effective in reaching your goal?
A: Write a press release about your organization
B: Host a 5K to raise funds
C: Invite a breast cancer survivor to campus to give a presentation to students on detection methods
Implementation of Methods
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Implementation of Methods
Awareness:- Social Media
Campaigns- Press
Releases- News/Radio
Shows- Magazine
Article Submissions
Fundraising:- Sell a product
- Host an event with entry fee or participation
fee-
Grantwriting- Request Donations
Policy Change:
- Write to a state/local
representative
- Protest- Policy Reform
Research & Proposals
Culture Change:
- Inter-group teaching
opportunities- Educational
speakers- Social events
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Case Study: UNC Dance Marathon
- Fundraiser for patients and families at NC Children’s Hospital
- - Relies on student participation
- - Need to generate awareness to recruit
volunteers
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Rally SupportO How can we attract
volunteers/supporters through our advocacy projects?
O Where can we partner with other organizations to achieve our goals?
O What resources exist to help build support?
O Example website: http://www.bcan.org/take-action/volunteers/ideas/
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Promote Your EffortsO Let the community
know what you’ve accomplished!
O Further promote participation and awareness
O Create resources for the public to learn more about your cause (i.e. website)
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National Literacy Action Week (NLAW)
January 28 – February 3, 2013
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What is NLAW?O Started in the
spirit of 1960 Greensboro sit ins
O SCALE cross-promotes and supports student social justice projects
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Past NLAW Projects
Poster Project- Kids reflect on why literacy is
important-Created posters
celebrating reading
- Hung posters around school
Financial Game of Life
- Participated in booths to earn
fake money- Had to assess
risk at each station (like board game)
Health Literacy Booth at Library- Engage library patrons in health
literacy - Provided
information on how to locate
medical information
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How To Get InvolvedO SIMPLY PLAN PROJECT and LET US
KNOW!O Access to SCALE resources and supportO Eligible to apply for mini-grants to support
your projectO Receive national publicity and attention for
your efforts O Get invited to attend the NLAW Virtual
Conference on Saturday, 2nd February
SCALE: [email protected] or 919-962-1542
