The Voice of MediaSources: 2011 Print Subscriber Study, Equation ResearchSources: 2011 Print Subscriber Study, Equation Research

Adweek Print Statistics

82% take action after seeing an ad in Adweek magazine

The Adweek audience has an average media budget of

$219 millionfor all accounts that they work on

On average, the Adweek reader works with

76 people across the media ecosystem on a given brand/account

TOTAL CIRCULATION45,000

Ad Agencies &Buying Services

(media/creative, marketing, PR)

Brand Marketers

(retailers, hospitality,

manufacturers)

MediaCompanies

(print, digital, broadcast)

Other Alliedto Industry

(schools, showcopies, events/conferences)

SuperInfl uencers

(hand-culled business and

cultural leaders)

47% 35% 10% 6% 2%

The Voice of MediaSource: Adweek Digital User Study, November 2011. 418 Respondents.

Job TitlesOwner/Partner/C-level: 27%VP, Director: 7%Manager/Planner/Buyer: 28%Creative Director: 8%

Industry

Adweek.com Audience

Media Companies19%

Brand Marketers: 16%

Other14%

Ad Agencies& Buying Services: 51%

AD AGENCIES & BUYING SERVICES BREAKOUT

58% 14% 12% 9%

Full-service Ad Agency

Creative Agency

Digital Ad Agency

Media/Buying Agency

POWER USERS:24% visit 1 or more times per day.

41% visit 10 or more times per month.

Traffi c SourcesSearch & Direct 58%Referral 36%

TOP 3 REFERRAL SITES(percent of referral traffi c)

1. Facebook 20.1%2. Twitter 14.9%3. MSN 6.2%source: Google Analytics, April 18 - Oct., 2011

Most Visited Sections(percent of total visits)

1. News 52.9%

2. Adfreak 36.1%

3. Video 9.3%source: Google Analytics, Oct. 2011

source: comScore, Oct. 2011

857,000

5,000,000

64,000

2.6

223,000

1,000,000

10,000

1.5

UNIQUES

VS.

PAGE VIEWS

AVG. DAILY VISITORS

AVG. VISITS PER VISITORS

The Voice of Media

Adweek.com Statistics

Adweek.com AdAge.com

The Voice of Media

Adweek.com Statistics

* Source: October 2011 Google Analytics ** Source YOY: October 2011 vs. October 2010, comScore