aegon.com

Aegon Americas –

Transform Tomorrow

Mark Mullin

CEO Aegon Americas

Management Board Member

Analyst & Investor Conference, New York City – December 5, 2012

2

Continuing the journey – growth phase

Staying focused on our core business

Growing in our chosen markets

Delivering profitable, sustainable growth

Getting closer to customers through technology

The Americas is delivering results

3

Execution of Aegon strategy

Customer centricity

Expanding distribution

Product innovation

Balanced risk profile

Profitable sales mix

Investing in and leveraging technology

Restructured 14 business units into three

core businesses

New senior leadership team

Completed TARe divestiture

Executed FA co-insurance deals

Business model fee based – capital light

Product design changes and repricing

Reduced exposure to US credit markets

80% delta hedged

Repositioned and strengthened

Transamerica brand

Wind down institutional spread business

Exited automotive credit market

Exited BOLI/COLI

Merged broker / dealers

De-emphasized fixed annuities

Closed Louisville location

Monumental Life securitization

Unhedged delta

Tough decisions have moved us in the right direction

Reflections on strategic transformation

Phase 3: 2012 and future Profitable, sustainable growth Phase 2: 2010 – 2011

Rebasing and positioning for growth Phase 1: 2008 – 2010

Decisions made to exit or de-emphasize part of earnings base

Ongoing commitment to strategy yields profitable, sustainable growth

Profitable, sustainable growth

4

We exist to help people take

responsibility for their financial future

5

Significant opportunities for growth

44% of American households have individual life insurance

– a 50 year low

Half of American households say they need more life

insurance

Personal responsibility for health insurance is increasing

Growing and aging US population with increased need for

accumulation and retirement products

► US population of 307 million

► 78 million baby boomers heading to retirement

Market volatility increases probability of wealth destruction

at the wrong time – retirement

Life and Health Protecting families and their dreams

Investments and Retirement Serving individuals in accumulation

to and through retirement

Transamerica’s competitive advantages

Breadth of

product offerings

Strong reputation, recognized

for industry knowledge

Client service excellence

Brand recognition

Extensive distribution

network

Market share position

Leader in products

and service innovation

Extensive risk management expertise

Use of technology to increase

efficiencies and improve

customer service

Market outlook — Opportunities for future growth —

Source for market outlook: LIMRA, US Bureau Economic Analysis

6

Executing our core growth strategy in Life and Health

Growing through . . .

Expanding distribution – new and

existing

Introducing less capital intensive

products

Diverse product mix

Maintaining pricing discipline for

profitability

Investing in technology and innovation

Leveraging technology to increase

efficiencies and improve customer

service

Strong and steady growth is key . . .

Industry ranking source: LIMRA

US Industry Ranking - Transamerica

2009 2010 2011 Q3 2012

Individual life sales 9 6 8 6

Voluntary life sales 7 7 5 3

Voluntary health sales 7 5 5 5

7

Expanding distribution

~ 20% of L&P’s 9M 2012 sales gained through

distribution added post-2008

Expanding product offerings to new channels,

e.g. Indexed UL to brokerage channel

Transitioning Transamerica Employee Benefits to L&P,

leveraging expertise and building synergies

Developing direct to consumer capabilities

Growth in products that perform well in a low

interest rate environment

Voluntary benefits grew 14% through Q3 2012,

primarily due to favorable solutions for employers

to control their health costs

Increased supplemental health production, in part

by introducing prescription plan coverage

Growth in non-interest sensitive basic protection within

specialty lines, such as travel and student health

Decline in interest sensitive products, such as fixed

universal life

Growth driven by new distribution partners and product diversity

Voluntary

benefits

Other life

and protection*

Fixed

universal life

Life, health and specialty sales (USD million)

* Other life and protection includes term, whole life, indexed universal life, variable universal life and accident and health

Canada and

Latin America

0

500

1,000

1,500

2009 2010 2011 9M 11 9M 12

1,278

1,013

1,340 1,394

1,152

8

0%

100%

200%

300%

2003 2004 2005 2006 2007 2008 2009 2010 2011*

Executing our core growth strategy in Investments and Retirement

Strong and steady growth is key . . .

* Source: pension industry data is an estimate based on Cerulli Quantitative Update 2011 – Private and Public DB/DC

— Transamerica CAGR of 13%

— Industry* CAGR of 4%

Pension asset growth

Growing through . . .

Expanding distribution – new and

existing

Increasing fee-based earnings

Expanding At & After Retirement

products and services

Maintaining pricing discipline for

profitability

Investing in technology and innovation

Leveraging technology to increase

efficiencies and improve customer

service

263%

136%

Variable annuity ranking progression (LIMRA)

2008 2009 2010 2011 Q3 2012

14 12 10 10 8

Transamerica ranks #6 in VA sales through traditional channels

9

Growth in Individual Savings & Retirement

Vigilant product portfolio management

► Speed-to-market competitive advantage

► Repriced and/or introduced new products

Increased variable annuity sales through private label partnerships,

e.g. Vanguard, CUNA, TD Ameritrade

Introducing new retail mutual funds, as well as partnering with

Aegon Asset Management to provide access to fixed income funds

Employer Solutions & Pensions rapid growth strategy

Initiated new Enhanced Distribution Strategy (EDS) within

top-10 distribution partnerships to maximize per firm market share

Innovative solutions to drive higher plan participant savings rates

► Launched RENEW, a five-step online process to increase financial literacy

► Implementing auto-enrollment and auto-escalation pension plans

► Introduced a simplified IRA rollover solution

Delivering expanded products and services under one brand –

Transamerica Retirement Solutions

Growth in our fee based businesses

25%

75%

15%

85%

2007 9M

2012

Fees Non-fee based

Aegon Americas underlying earnings

* Includes variable annuities, retail mutual funds and pension gross deposits

2009 2010 2011 9M 2012

Up

7%

17.2

23.6 24.6

20.6

19.0 9M 2011

Gross deposits* (USD billion)

10

Our products and services have never been

more needed and we must adapt to the new reality

11

Growing profitable sales while being responsive to economic conditions

Market environment

VA repricing - increased fees, product enhancement

VA and MF product innovation (introduced volatility adjusted

funds, tiered pricing by equity level, tactical income fund

and alternative strategies retail funds)

Increased SVS fees

Repricing / redesigning life products

Withdrawal of life products

Management actions

2008 2009 2011 2010 2012

Strong risk and asset liability management

10 year US treasury rates S&P 500

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

0

200

400

600

800

1000

1200

1400

1600

1800

2000

12

Focusing on creating value on a market consistent basis

Redesigning products to be less sensitive to financial markets

Repricing products to reflect low interest rates

Introducing alternative products with more fee-based components

Withdrawing products that in the current environment no longer add value

Growing value of new business through management action

91 97

58

(10)

62 58

92

Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12

Market consistent value of new business (USD million)

13

Improving profit margin

Pensions balances and margin (%, USD billions)

Variable annuity balances and margin* (%, USD billions)

* Variable annuities margin adjusted for one-offs

** 9M 2012 earnings annualized

59 77 83 96 0.0%

0.1%

0.2%

0.3%

2009 2010 2011 9M 12

38 42 43 47 0.0%

0.5%

1.0%

2009 2010 2011 9M 12

Margin (UEBT** / Assets)

Targeted margin

Margin (UEBT** / Assets)

Targeted margin

Economies of scale

Operational enhancements

Leveraging technology

Continued strong net deposits

Low withdrawal rates

Small retirement plan growth

Intelligent expense management

VA product redesign and repricing

Favorable markets

Margin improvements driven by

14

Business development and growth

Growing the business by reinvesting cost savings

Investing in technology and innovation

► Expanding lead analytics across BUs

► Creating mobile apps for distributors and participants

► Developing direct to consumer via TransamericaDirect.com

Expanding distribution and channel diversity

Continuing to enhance speed-to-market of new products

and repricing

Expanding At & After Retirement products and services

Continuing to invest in Tomorrow Makers campaign

Leveraging technology to increase efficiencies and improve

customer service

► Continued build out of the Institutional Service Center

► Increasing e-delivery participation

Establishing Enterprise Business Services, a shared

services and sourcing division

Broker-dealer consolidation

Vendor management / contract optimization

Distribution restructuring

Cost reduction initiatives

* Adjusted operating expenses excludes runoff, restructuring, corporate center charges; 9M 2012 annualized

** Revenue generating investments, excluding runoff

Adjusted operating expenses as a percentage of revenue generating investments*,**

USD billion

268 286 307

0.62% 0.59% 0.55%

0.00%

0.25%

0.50%

0.75%

200

250

300

350

400

2010 2011 9M 2012

Revenue generating investments Adjusted operating expenses as a % of RGI

15

Clear targets to support overall Group targets

Achieve return on capital* of

8.5% (8.2% geography adjusted**)

by 2015

Grow underlying earnings

before tax by

3-5%

of underlying earnings

by 2015

30-35%

Double fee-based earnings to

by 2015

Increase annual

operational free cash flow by

25%

on average per annum

between 2010 and 2015

* Excludes leverage benefit at holding

** Geography adjustments as disclosed in Q1 2012

16

We will get much closer to the people who depend on us

17

Developed unique brand positioning that unifies our company, employees, intermediaries and customers

One year anniversary of Tomorrow Makers campaign

► Tomorrow is built on what we make today

Strengthening our brand through high impact TV, print, digital, trade and sponsorships

New iPhone 5 debut prominently features Transamerica pyramid

Significant increase in brand awareness among intermediaries, high net worth and engaged sports fans

Transforming tomorrows for our customers

iPhone images courtesy of Apple Inc., all rights reserved

18

Expanding our social media and web presence

Developed consumer

engagement program

Developed thought-

leadership program

Developed Transamerica

channel

Commitment to continue to invest in the value of the brand

Developed

integrated content

strategy

Doubled

Transamerica.com

traffic to 2 million/year

Increased fans from

5,000 to 35,000

Doubled followers

to 10,000+

30,000 video views

19

Continuing the journey – growth phase

Staying focused on our core business

Growing in our chosen markets

Delivering profitable, sustainable growth

Getting closer to customers through technology

The Americas is delivering results

20

Appendix

21

Life & Protection at a glance

Life, health and specialty products

Stable market with solid earnings growth

Top 10 player in individual life, supplemental health

and voluntary worksite

High quality, low risk earnings

Lower capital markets leverage

Strong distributable earnings

* Life sales are standardized = recurring premium + 1/10 of single premium; health sales are not standardized

L&P sales, premiums and underlying earnings include Transamerica Employee Benefits. See L&P appendix for pro-forma.

37%

63%

Health

Life

39% 61%

L&P

57% 43%

L&P

Other

Americas

businesses

Q3 YTD 2012 L&P sales

Life vs. Health* (USD million)

Q3 YTD 2012 Aegon Americas

Inforce premium (USD billion)

Q3 YTD 2012 Aegon Americas

Underlying earnings (USD million)

1,075 8.0 1,249

Other

Americas

businesses,

including

run-off

Business profile Diverse distribution with target market focus

Agency Employee Benefits

Affinity Markets Brokerage

22

-

350

700

2010 2011 9M 2012*

Retail mutual funds Variable annuities Fixed annuities

Individual Savings & Retirement at a glance

Annuity and mutual fund products

Strong growth potential

Fee-based quality earnings

Some capital markets leverage post hedging

Gross deposits FY 2011 (USD billion)

Earnings mix shift to VA and mutual funds (USD million)

Business profile

Gross deposits FY 2008 (USD billion)

Gross deposits 9M 2012 (USD billion)

63%

33%

4%

Growing fee business

8.4

billion 60%

37%

3%

6.6

billion Fixed annuities

Variable annuities

Retail mutual funds

28%

23%

49% 12.1

billion

* 9M 2012 underlying earnings, annualized

23

Employer Solutions & Pensions at a glance

Comprehensive solutions for over 34,000

American employers

All pension markets covered: DB, DC, small

to large, private and public, bundled and unbundled

Some capital markets leverage (fee-based)

Industry

validation

Business profile

11.0 11.4 11.4 16.3 16.5 14.3

12.9 9M 2011

2007 2008 2009 2010 2011 9M 2012

Pension deposits (USD billion)

24

Canada at a glance

Delivering on our strategic priorities

Easy to do business with: implementation of straight-through processing; service strategy; implementation

of business improvement methodologies

Middle market growth opportunities: implementation of distribution strategy – World Financial Group (WFG),

Managing General Agents (MGAs)

Diversified risk profile: in-force reinsurance programs; UL hedging

Individual insurance products – top 5 player

Mutual funds

Repositioned and profitable product portfolio

Reduced and diversified risk profile

Middle market focus

Business profile Strategic priorities

Strengthen relationships with distribution

Standard products and services

Middle market emphasis

Diversified risk profile

Alignment and engagement of employees

Aggressive expense management

25

Latin America at a glance

Brazil: Mongeral Aegon is a non-bank life company

focused on the middle market primarily through

worksite marketing; also manufactures and

distributes pension products

Mexico: Argos Aegon is a non-bank life insurance

company focused on the middle and lower markets

through worksite marketing

Business profile Strategic priorities

Grow life portfolio through new products and

distribution

Continued geographic expansion in Brazil regions

that support our market demographics

Look for strategic opportunities to significantly

increase our presence in Latin America

Delivering on our strategic priorities

First to Brazil market with domestic high net worth solution

Aggressively growing worksite model in both markets

Recently launched affinity marketing and proprietary retirement products in Brazil

Growing sales through bancassurance partnership in Mexico

Expanding tied agent recruiting in both markets

26

Long term US reinvestment yield assumption unchanged

► 10-year US Treasury assumption grading from current levels in 5 years to 4.75% in 2017

► Credit spreads are assumed to grade from current levels in two years to 110 bps

Gradual impact on underlying earnings is manageable and mitigated by management

actions

► Continued focus on cost efficiencies

► Redesign, repricing and withdrawal of products

► Strong focus on writing profitable business on a market consistent basis

Reinvestment yield assumption unchanged

Assumed reinvestment yield (10-year US Treasury + credit spread)

2.50

3.00

3.50

4.00

4.50

5.00

5.50

6.00

6.50

2011 2012 2013 2014 2015 2016 2017+

old reinvestment yield new reinvestment yield

27

For questions please contact Investor Relations

+31 70 344 8305

ir@aegon.com

P.O. Box 85

2501 CB The Hague

The Netherlands

28

Cautionary note regarding non-GAAP measures

This document includes a non-GAAP financial measure: underlying earnings before tax. The reconciliation of underlying earnings before tax to the most comparable IFRS measure is provided in Note 3 "Segment information" of Aegon’s Condensed consolidated

interim financial statements.

Local currencies and constant currency exchange rates

This document contains certain information about Aegon’s results and financial condition in USD for the Americas and GBP for the United Kingdom, because those businesses operate and are managed primarily in those currencies. Certain comparative

information presented on a constant currency basis eliminates the effects of changes in currency exchange rates. None of this information is a substitute for or superior to financial information about us presented in EUR, which is the currency of Aegon’s primary

financial statements.

Forward-looking statements

The statements contained in this document that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. The following are words that identify such forward-looking statements: aim, believe,

estimate, target, intend, may, expect, anticipate, predict, project, counting on, plan, continue, want, forecast, goal, should, would, is confident, will, and similar expressions as they relate to Aegon. These statements are not guarantees of future performance and

involve risks, uncertainties and assumptions that are difficult to predict. Aegon undertakes no obligation to publicly update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which

merely reflect company expectations at the time of writing. Actual results may differ materially from expectations conveyed in forward-looking statements due to changes caused by various risks and uncertainties. Such risks and uncertainties include but are not

limited to the following:

Changes in general economic conditions, particularly in the United States, the Netherlands and the United Kingdom;

Changes in the performance of financial markets, including emerging markets, such as with regard to:

• The frequency and severity of defaults by issuers in Aegon’s fixed income investment portfolios; and

• The effects of corporate bankruptcies and/or accounting restatements on the financial markets and the resulting decline in the value of equity and debt securities Aegon holds;

• The effects of declining creditworthiness of certain private sector securities and the resulting decline in the value of sovereign exposure that Aegon holds;

Changes in the performance of Aegon’s investment portfolio and decline in ratings of the company’s counterparties;

Consequences of a potential (partial) break-up of the euro;

The frequency and severity of insured loss events;

Changes affecting mortality, morbidity, persistence and other factors that may impact the profitability of Aegon’s insurance products;

Reinsurers to whom Aegon has ceded significant underwriting risks may fail to meet their obligations;

Changes affecting interest rate levels and continuing low or rapidly changing interest rate levels; changes affecting currency exchange rates, in particular the EUR/USD and EUR/GBP exchange rates;

Changes in the availability of, and costs associated with, liquidity sources such as bank and capital markets funding, as well as conditions in the credit markets in general such as changes in borrower and counterparty creditworthiness;

Increasing levels of competition in the United States, the Netherlands, the United Kingdom and emerging markets;

Changes in laws and regulations, particularly those affecting Aegon’s operations, ability to hire and retain key personnel, the products the company sells, and the attractiveness of certain products to its consumers;

Changes in the policies of central banks and/or governments,;

Regulatory changes relating to the insurance industry in the jurisdictions in which Aegon operates;

Changes in customer behavior and public opinion in general related to, among other things, the type of products also Aegon sells, including legal, regulatory or commercial necessity to meet changing customer expectations;

Acts of God, acts of terrorism, acts of war and pandemics;

Lowering of one or more of Aegon’s debt ratings issued by recognized rating organizations and the adverse impact such action may have on the company’s ability to raise capital and on its liquidity and financial condition;

Lowering of one or more of insurer financial strength ratings of Aegon’s insurance subsidiaries and the adverse impact such action may have on the premium writings, policy retention, profitability of its insurance subsidiaries and liquidity;

The effect of the European Union’s Solvency II requirements and other regulations in other jurisdictions affecting the capital Aegon is required to maintain;

Litigation or regulatory action that could require Aegon to pay significant damages or change the way the company does business;

As Aegon’s operations support complex transactions and are highly dependent on the proper functioning of information technology, a computer system failure or security breach may disrupt the company’s business, damage its reputation and adversely affect its

results of operations, financial condition and cash flows;

Customer responsiveness to both new products and distribution channels;

Competitive, legal, regulatory, or tax changes that affect profitability, the distribution cost of or demand for Aegon’s products;

Changes in accounting regulations and policies may affect Aegon’s reported results and shareholder’s equity;

The impact of acquisitions and divestitures, restructurings, product withdrawals and other unusual items, including Aegon’s ability to integrate acquisitions and to obtain the anticipated results and synergies from acquisitions;

Catastrophic events, either manmade or by nature, could result in material losses and significantly interrupt Aegon’s business; and

Aegon’s failure to achieve anticipated levels of earnings or operational efficiencies as well as other cost saving initiatives.

Further details of potential risks and uncertainties affecting the company are described in the company’s filings with NYSE Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report. These forward-looking statements

speak only as of the date of this document. Except as required by any applicable law or regulation, the company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to

reflect any change in the company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Disclaimer