The campaign stood out from its competitors in a number of key areas: The unique hand drawn creative – unlike any other B2B campaign the creative not

only stood out but tied in to the campaign story for every communication across digital and print media. It was clear a great deal of planning and thought had gone into each piece.

Extensive use of personalisation – this campaign utilised the latest marketing techniques by personalising digital and print communications. Again tying it in the campaign story at every stop in a very creative manner.

Compelling and effective – The results of the campaign turned a show previously seeing a decline into a 12% growth whilst maintaining the same budget.

Labelexpo Americas 2012 Campaign:

Teaser advert sets the scene for the rest of the campaign

The main advert was produced in multiple languages to reach the widest possible audience for this international campaign.

Marketing Campaign of the Year Award 2013

This award was for a marketing campaign that was creative, innovative, compelling and effective. Entry was open to organisers, suppliers and venues and the focus was on creativity vs budget to cover all mediums / routes to market.

The magazine insert cleverly tied all the aspects of the event into the theme of the campaign.

The main mailing piece was personalised throughout allocating the prospect a character and an individual spy name which would then be used to contact the prospect through the rest

of the campaign. This piece also had a Personalised URL (PURL) which when visited was a personalised web page typing a live message to the prospect.

A second compelling and incredibly creative mailing piece also formed part of the campaign. By working with a client this personalised buildable box made to look like camera was produced and gained a great response from the audience and press alike.

The email campaign had new headers and content created for each.

The website was also fully integrated into the campaign creative with the compelling content.

Fly sheets for in house magazines where produced which continued the theme.

Onsite the creative and campaign theme continued with clever use of content.