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AEVHA London Collections & Selection of Press to Date
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Alice Horlick, Creative Director & Founder
Presenting AEVHA London, the luxury womenswear accessories label by British designer, Alice Horlick, which has already garnered recognition from members of the international fashion elite. To date Olivia Palermo has featured Horlick as a ‘Designer to Watch’ and Edie Campbell has worn her designs, with clientele including Trinny Woodall. The label recently exhibited at the Designer Showrooms at London Fashion Week SS15.
Horlick launched AEVHA London in September of last year having studied a foundation degree and subsequently embarked upon a Batchelor of Arts in Womenswear at the London College of Fashion. Her passion for working with fine leathers, inspired by the use of the medium in one of her first projects, and her constructive design style, made her move into accessories a natural progression.
Horlick is involved in every stage of the design process, from initial illustrations to the sourcing of leathers and accessories to the three dimensional development of her designs. The collections are made in an artisanal workshop, from the highest quality Italian leathers, in the Marche region of Italy, famous for its expert leather craftsmanship. Horlick’s design style has evolved over her first few seasons through her love of beautiful leathers, their textural juxtapositions, and her sculptural aesthetic.
When asked to describe her design ethos, Horlick says, “The AEVHA collections channel London’s creative aesthetic, always making a design statement, whilst simultaneously balancing this with an element of timeless elegance. I design with trends in mind, but always aim to create seasonless pieces that can be cherished and worn over and over again.”
Her collections are available to purchase on www.aevhalondon.com, and are now stocked at Then And Now and Graziashop online and in store at The Clerkenwell Collection. Prices range between £695 and £995.
SPRING SUMMER 2015
COLLECTION
This architectural collection, inspired by the vectored shapes of neo-futurism, comes to life through a refined colour palette of taupes and nudes offset by deep navy and rich metallic bronze. The Dromeda Clutch, with its intricately hand carved handles that are becoming synonymous with the label, features in three colours and in
both hard and original versions.
Structure is the ultimate essence of the collection, with strong silhouettes presented throughout. The Garnet Tote and Hanbeau Shoulder Bag sculpturally intrigue with their striking angles, whilst the Carnelia Tote and colour
blocked Cela Small Shoulder Bag resonate on a more two dimensional level, the entire collection beingunderpinned by a strong linear aesthetic.
“ Shades of cream
The S/S14 catwalks were awash with beautiful creams and pinks, which means you will need a new handbag to match. Hit the right note of elegant yet modern with this chic box-shaped version from new London-based brand AEVHA. ”
MONDRIAL SATCHEL TOTE, £895, AEVHA(www.aevhalondon.com)
“ HORLICK’S HABIT OF JUXTAPOSING HIGH-LEVEL DESIGN DETAILS WITH PRECISE SHAPES,
RESULTS IN A LINE-UP OF HIGHLY WEARABLE, SURPRISINGLY TIMELESS PIECES -
WHICH STILL HAVE THAT CERTAIN INHERITED LONDON EDGE. ”
“ THE MAKING OF A HORLICKS
The designer has not only experimented with a more diverse colour palette but hasalso incorporated distinct metalware into the designs showcasing her versatility. And
what of the future? Horlick intends to expand the range to include smaller accessories.Watch this space. ”
“ Anyone seeking to make a strong design statement on an everydaybasis while enjoying and appreciating discreet luxury
will love AEVHA’s collections. ”
“The Italian-made leather handbags are of the highest quality, and for autumn/winter come in strong, sculptural silhouettes in beautifully rich, earthy tones.
They are robusr and yet elegant, much like the beloved whippet.”
For Her | STYLE
Spring/Summer 2014, AEVHALondon, aevhalondon.com
“ ONE TO WATCH
The collection balances robustness (for everyday use) and uniqueness (for everyday fashion statements).Unusual shapes and bold colours make the AEVHA London accessories stand out in a wave of
Spring/Summer 2014 collections, so be sure toget yours before word gets out. ”
CELEBRITY
Edie Campbell wears theDROMEDA CLUTCH
in blackto the Porter Magazinelaunch party in Paris.
The updated Dromeda Clutchin shimmer green
for Autumn/ Winter 2014/15£695 available exclusively
at aevhalondon.com
“ THE BRAND ALREADY BOASTS A HOST OF VERY COOLCUSTOMERS AND HAS OLIVIA PALERMO’S
SEAL OF APPROVAL. ”