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8/10/2019 AF Animals Milk Dairy Intro
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1 Milk and Dairy Sector
World Scenario
he annual world trade in milk products (excluding intra-EU) amounts to 33
T milliontonnes, aluedat US!1" #illion$%arel&' to o*the worldmilkproductionis tradedinternationall&$The#ulko* theworlddair& tradeis incheese,#utter andpowders$+ growingshi*ttowards cheeseisexpected inthe near*uture$Two d&namicproductswitha su#stantialpro ectedgrowthin thecoming&ears
are &oghurt and dessert$
The international dair& trade is dominated #& *our pla&ers - EU, ew .ealand,
+ustralia and US+ - which together account *or /0 o* all exports$ ew .ealand and
+ustralia export as much as /" and 0" o* their milk production respecti el&$ The
+sia- aci*ic region has #een and will remain a net milk importer in the *oreseea#le
*uture$ 2t accounts *or the #ulk o* milk powder imports and hal* o* the imports o*
condensed and e aporated milk$ 2n contrast, most cheese imports go *rom de eloping
countries to de eloped countries such as apan and the United States$
The dair& industr& is regulated in most countries through arious wa&s$ 2mports are
commonl& restricted, and exports *re4uentl& su#sidised$ 5igh dair& price supports
in man& countries are put in place to stimulate production to the extent that
su#sidies *or exports are necessitated to maintain domestic dair& programmes$
1
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Technology E xport Potential of Milk a nd Dairy S ector
With substantial
and continued
investment in
building up milk
production, India
can emerge as a
major exporter of
dairy products and
technologies in the
next few decades.
2n the
United
Kingdo
m , all
the
milk
produc
ed #&
*armer
s is
procur
ed #&
the
cooper
ati es
$
ri at
e
dairie
s are
re4uir
ed to
#u&
their
milk
re4uir
ement
*rom
cooper
ati es
$ ew
.ealan
d has
no
pri ate sector
dair& plants$ +s
man& as 6" per cent
o* dairies in the
erstwhile West
7erman& and 1"" per
cent in 8enmark,
etherlands and
Sweden are in the
cooperati e sector$
2n the United
States , " per cent
o* the dair&
industr& is
cooperati e$ 8air&
programmes are
su# ect to more
7o ernment
participation or
regulation than most
other domestic
agricultural
industries in the
US+$ There are also
9ederal :ilk
:arketing ;rders and
mo ement #arriers in
the US+ *or
8/10/2019 AF Animals Milk Dairy Intro
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*or indi idual
dair& *armers,
primaril& *or
the *luid market
and impro ing
the #alance o*
market power
#etween *armers
and handlers$
2n the emerging
li#eralised
glo#al scenario,
trade-distorting
agricultural
policies ha e
#een the *ocus o*
the 7+TT
multilateral
trade
negotia
tions$
With
the
li#eral
isation
o*
agricul
tural
trade
under
the new
7+TT
regime,
the
hea &
su#sidi
es
pre ale
nt in
the dair& sector in
the countries o* the
EU as well as in the
US+ will ha e to #e
#rought down in the
next *ew &ears$ The
competiti e
ad antages o* the
2ndian dair& industr&
are then considered
to #e su#stantial$
With su#stantial and
continued in estment
in #uilding up milk
production, 2ndia can
emerge as a ma or
exporter o* dair&
products and
technologies in the
next *ew decades$
2
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Technology E xport Potential of Milk a nd D airy S ector
2ndian
Scenario
2ndia has one
o* the largest
li estock
population in
the world$
9i*t& percent
o* the
#u**aloes and
twent& percent
o* the cattle
in the world
are *ound in
2ndia, most o*
which are milk
cows and
#u**aloes$
8air&
de elopment in
2ndia has #een
acknowledged
the world o er
as one o*
modern 2ndia=s
most
success*ul
de elopmental
programme$
Toda&, 2ndia
is the largest
milk producing
countr& in the
world$
:ilk and milk
products is rated
as one o* the
most promising
sectors which
deser es
appreciation in a
#ig wa&$ When the
world milk
production
registered a
negati e growth
o* > percent,
2ndia per*ormed
much #etter with
? percent growth$
The total milk
production is
o er > million
tonnes and the
demand *or milk
is estimated at
around /" million
tonnes$
%& >""0, the alue
o* 2ndian dair&
produce is
expected to #e @s$
1,""",""" million$
2n the last six
&ears
*oreig
n
in est
ment
in
this
sector
stood
at @s$
3'""
millio
n
which
is
a#out
one-
*orth
o* the
total
in est
ment
made
in
this
sector
$
:anu*a
cture
o*
casein
and
lactos
e,
8/10/2019 AF Animals Milk Dairy Intro
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largel& #eing
imported
presentl&, has
good scope$
Exports o* milk
products ha e
#een
decanalised$
The milk surplus
states in 2ndia
are Uttar
radesh, un a#,
5ar&ana,
@a asthan,
7u arat,
:aharashtra,
+ndhra radesh,
Aarnataka and
Tamil adu$ The
manu*acturing o*
milk products is
concentrated in
these milk surplus
States$
Today,
India is
the
largest
milk
produci
ng
countr
y in the
world.
3
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Technology E xport Potential of Milk a nd Dairy S ector
Livestock a ccounts
for nea rly 15.8% of
the world cattle
population, more
than half of the
world buffalo
population.
The
produc
tion
o*
milk
produc
ts
i$e$
milk
produc
ts
includ
ing
in*ant
milk
*ood,
malted
*ood,
conden
sed
milk B
cheese
stood
at
3$"
lakh
tonnes
in
1666-
>"""$
roduc
tion
o*
milk-
powder including
in*ant milk-*ood
had risen to >$>0
lakh tons in 1666-
>""", whereas that
o* malted *ood is
at '0""" tons$ The
trends in
production o* milk
products in 2ndia
is gi en in
Annexure 1.
Cheese and
condensed milk
production stands
at 0""" and 11"""
tonnes
respecti el&$ Some
plants are coming-
up *or producing
lactose, casein and
impro ed cheese
arieties$
Di estockopulatio
n
2ndia is rich in its
li estock wealth$ 2t
accounts *or nearl&
10$/ o* the world
cattle population,
more than hal* o*
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Technology E xport Potential of Milk a nd D airy S ector
which has since
registered a
igorous growth
o* o er ?$0 per
annum a*ter the
&ear 16 "$ The
production o*
milk in 2ndia
has #een
increasing
steadil& as
shown in
Annexure 3.
The ma or
milk
producingstates are
U , un a#,
@a asthan,
:$ ,
:aharashtra
and 7u arat$
um#er o*
milk products
manu*acturing
lants ha e
come up in
these states
*or
rocessing o*
milk$
resentStatus
The 2ndian dair&
industr& achie ed
su#stantial growth
during the / th 9i e
ear lan, achie ing
an annual output o*
o er '" million
tonnes o* milk$ This
not onl& places our
industr& second in
the world a*ter the
United States, #ut
represents sustained
growth in real
a aila#ilit& o* milk
and milk products
*or our #urgeoning
population$ :ost
important, dair&ing
has #ecome an
important secondar&
source o* income *or
millions o* rural
*amilies$
2mpro ed genetic
material achie ed
primaril& through
cross #reeding o*
cattle and upgrading
o* the national
#u**alo herd has
pla&ed a signi*icant
role
in
increa
sing
the
produc
ti it&
$
7radua
l
extens
ion o*
impro
ed
hus#an
dr&
practi
cesF
increa
se in
consum
ption
o*
#alanc
ed
concen
trates
made
possi#
le, in
part,
throug
h
inno a
8/10/2019 AF Animals Milk Dairy Intro
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tions in the
*ield o*
nutritionF
expanded area
under *odderF
greater access
to eterinar&
careF and
ad ances in the
*ight against
endemic and
epidemic cattle
diseases ha e
also contri#uted
to increased
production and
producti it&$
+#out three
4uarters o* the
milk produced is
consumed at the
household le el$
;* the milk
supplied to the
market, a#out 6-
11 percent is
processed in
o er > 0 dair&
plants and
Dairying has become
an important
secondary source of
income for millions of
rural families.
5
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Technology E xport Potential of Milk a nd Dairy S ector
About 45% of milk
production is
consumed as uid
milk. About 35% is
processed into
butter or ghee;
about 7% is
processed into
Paneer (cottage
cheese) and other
cheeses, about
4% is converted
into milk powder;
and the balance is
used for other
products such as
Dahi (yoghurt) and
sweet meats.
/3
milk
produc
t
*actor
ies
operat
ed #&
cooper
ati e,
pri at
e
dair&
proces
sors,
and
go ern
ment
milk
scheme
s in
the
orogan
iGed
sector
$ :ilk
channe
led
throug
h
;perat
ion
9lood
cooper
ati es
is
generall& processed
in dair& plants
located in the rural
areas and then
transported into
cities and towns$
;peration 9lood :ilk
productions account
*or a#out 1 " o*
total milk
production or ?" o*
the marketed output$
The #alance (a#out
6" o* total
production) is
handled #& the
pri ate traders and
processors$
+#out ?0 o* milkproduction is
consumed as *luid
milk$ +#out 30 is
processed into
#utter or gheeF
a#out is
processed into
aneer (cottage
cheese) and other
cheeses, a#out ?
is con erted into
milk powderF and
the #alance is used
*or other products
such as 8ahi
(&oghurt) and sweet
meats$ 2n recent
8/10/2019 AF Animals Milk Dairy Intro
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&ears, there
has #een an
increasing ice
cream
production as
*oreign
companies ha e
in ested in
2ndia$
2ndustr&SegmentsH
1. Cheese
The organised
cheese market
including its
ariants like
processed
cheese, cheese
spreads,
moGGarella,
*la oured and
spiced
cheese
, is
placed
at
around
@s 3
#n$
roces
sed
cheese
at 0"
o* the
o eral
l
market
is @s$
1$0 #n
strong
$ The
next
most
popula
r
arian
t is cheese spread
claiming a share o*
around 3" o* the
total cheese
market$ The market
is primaril& an
ur#an phenomenon
and is know to #e
growing at around
10 $ The market *or
cheese cu#es slices
and tins is
growing$ The
*la oured cheese
segment has #een
declining$
2n 2ndia, 7u arat
Cooperati e :ilk
:arketing
9ederation (7C::9)
with the +mul #rand
continues to #e the
main
6
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Technology E xport Potential of Milk a nd D airy S ector
operator in the
#randed cheese
market in 2ndia
with a#out '"
market share in
the #randed
market$ 2t
pioneered the
market *or
processed,
#randed cheese$
What 7C::9 did
was to de elop
the technolog&
to make cheese
*rom #u**alo
milk$ World
o er it is made
*rom cow milk$
Annexure 4
gi es the
market siGe o*
cheese in
2ndia$
;ther
cheese
manu*acture
rs are H
%ritannia
2ndustries,
8&namix
8air&
2ndustries
(882),
5iranandani,
ET+ and :etro$
2. Ice Cream
The ice cream market
in 2ndia is
estimated to ha e
reached the le el o*
@s$ 1" #n per annum,
o* which the
organised sector is
a#out @s$ ' #n$ The
unorganised market
has #een shrinking$
The per capita ice
cream consumption in
the countr& is
extremel& low at >0"
ml per &ear compared
with that o* the US,
which is a#out >>
litre$
The organised market
*or ice creams o*
a#out '" mn litres,
has #een growing at
around 10 per
annum$ The ice cream
industr& has, in a
short span o* time,
undergone a
structural
trans*ormation$
Annexu
re 5
(a
and 5
(!
shows
the
growth
o*
market
siGe
o* 2ce
Cream
in
2ndia
and
the
market
struct
ure o*
this
segmen
t
respec
ti el&
$
3. Chocolat
es
The
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Chocolates
market is
estimated at
30,""" tonnes
alued at
approximatel&
@s$ /$" #n$ The
chocolate
counter market
is worth nearl&
@s$ >$0 to 3$0
#n and the rest
is made up o*
chocolate #ars$
Chocolates in
*act make up
less than a
*ourth o* the
sweet-tooth
products
including sugar
#oiled
con*ectioner&
mints and
chewing gums$
Sugar
con*ectioner& is
#& *ar the
largest segment
with a share
Market growth rates
indicate that the
cheese market in India
is g rowing steadily.
The organised market
for ice creams of
about 60 mn litres,
has been growing at
around 15% per
annum.
7
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Technology E xport Potential of Milk a nd Dairy S ector
The organised
dairy industry
processes an
estimated 15% of
the total milk
output in India.
The industry has
maintained a high
growth prole,
especially in the
wake of the
Operation Flood,
colloquially also
termed as White
Revolution,
initiated in early
1980s.
exceed
ing
'" $
Annexu
re "
(a
and "
(!
gi es
the
market
siGe
are
struct
ure o*
chocol
ate
market
in
2ndia$
4. Dai
ryWhiteners
The
organi
sed dair& industr&
processes an
estimated 10 o* the
total milk output in
2ndia$ The industr&
has maintained a
high growth pro*ile,
especiall& in the
wake o* the
;peration 9lood,
collo4uiall& also
termed as White
@e olution,
initiated in earl&
16/"s$ Toda& 2ndia
produces o er /" mn
tonnes o* milk
annuall&$ 2n terms
o* alue, the total
milk econom& is
estimated at @s$
1>"" #n$
The market *or dair&
whiteners
(commerciall& know as
#e erage milk powders
and condensed milk)
and creamers is
around @s$ >, 0" mn$
The growth o* market
siGe o* dair&
whiteners in the last
1" &ears is gi en in
Annexure # (a and
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Technology E xport Potential of Milk a nd D airy S ector
The potential
*or exportsF
especiall& to
neigh#ouring
countries and
the countries
in the :iddle
east, the 7ul*
and +*rica,
also exist and
could #e
exploited$
5. BabyFoods
Con entionall&,
*oods (solids,
semi-solids and
li4uids)
administered to
#a#ies o* upto
two &ears o*
age are
classi*ied as
#a#& *oods$ 2n
some cases,
howe er, #a#&
*oods are
continued to #e
gi en to
children older
than o* two
&ears depending
on socio-economic,
health-related and
geo-societal
con entions$
The concept o*
packaged #a#& *oods
is relati el& recent
in 2ndia$ The
traditional homemade
*oods ha e dominated
this sector until
the induction o*
packaged *oods
mostl& *rom
multinational
companies$ %a#&
*oods ha e assumed
special signi*icance
in the recent &ears
#ecause o* greater
awareness o* h&giene
and health and
constraints on time
o* #us& mothers$ +
relia#le, health&,
con enient and
read&-to-use #a#&
*ood is the
re4uirement o* the
da&$ 2ndia is
catching up with the
rest o* the
de eloped world in
this area rater
*ast$
+
compar
ison
o*
growth
rates
o er
the
last
1"
&ears
shows
that
these
has
#een a
stead&
rise
o*
market
siGe$
Annexu
re $
(a
and $
(!
gi es
the
market
siGe
and
the
market
struct
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ure o* #a#&
*oods in 2ndia$
The packaged
*ood products
*or #a#ies are
#roadl&
classi*ied into
a) cereal-#ased
such as estumF
#) cereal-#ased
with milk such
as 9arex,
Cerelax, c)
milk-#ased such
as Dactogen, d)
read&-to-*eed
li4uids, and e)
rusks and
#iscuits$ 2n*ant
milk *oods
constitute the
most signi*icant
segment$
The potential for
exports; e specially to
neighbouring co untries
and the countries in
the Middle east, the
Gulf an d Africa, exi st
and could be
exploited.
9
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Technology E xport Potential of Milk a nd Dairy S ector
The two major
bakery products,
biscuits a nd bread,
account for 82% of
all bakery
production.
Biscuit isestimated to enjoy
around 37% share
by volume and
75% by value of
the bakery
industry.
6. BiscuitsandBak
eryProduct
s
The
2ndian
#aker&
indust
r& is
domina
ted #&
the
small-
scale
sector
with
an
estima
ted
0","""
small and medium-
siGe producers,
#esides the 10
units in the
organised sector$
+part *rom the
nature o* the
industr& which
gra itates to the
markets and caters
to the local
tastes, the
industr& is widel&
dispersed$
The two ma or #aker&
products, #iscuits
and #read, account
*or /> o* all #aker&
production$ The
unorganised sector
accounts *or a#out
two-thirds o* the
total #iscuits
production estimated
at 1$3 mn tonnes$ 2t
also accounts *or /"
o* the total #read
production which is
estimated at 1$0 mn
tonnes and around 6"
o* the other #aker&
products estimated at
"$' mn tonnes$ The
last includes
8/10/2019 AF Animals Milk Dairy Intro
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pastries, cakes,
#uns, rusks and
others$ Annexure
% (a and % (!
gi es the growth
o* market siGe o*
#iscuits o er the
last ten &ears$
%iscuit is
estimated to
en o& around
3 share #&
olume and 0
#& alue o* the
#aker&
industr&$ The
organised
sector caters
to the medium
and premium
segments, which
are relati el&
less price-
sensiti e$ The
organi
sed
sector
is
una#le
to
compet
e at
the
lower
price
range
due to
the
excise
ad ant
age
en o&e
d #&
the
in*orm
al
sector
$
The organised
segment in #iscuits
has witnessed a
stead& growth o*
a#out ' , con*orming
#roadl& to the
growth rate o* 78 $
The production
crossed the one-
million tonne mark
in 1660-6' which has
now grown #&
estimated 3" $
The siGe o* the
#read market is
estimated at @s$ 13
#n$ There are a
num#er o* producers
in #oth sectors,
organised and
unorganised$ 9rom a
low priced
commodit&, #read has
10
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Technology E xport Potential of Milk a nd D airy S ector
graduated
into a
#randedproduct
with
discriminat
ing prices$
7. Confectionery
The 2ndian
con*ectioner&
market includes
sugar #oiled
con*ectioner&,
hard-#oiled
candies,
to**ees and
other sugar-
#ased candies$
2n >""", sugar
#oiled
con*ectioner&
had penetrated
an estimated
10 o* the
households
onl&,
suggesting a
large potential
*or growth$
There are a#out
0,""" units
catering to the
local markets$
The total olume o*
the sugar #oiled
con*ectioner& market
in the organised
sector (comprising
plain J hard-#oiled
candies, to**ees,
eclairs and gums) is
around 1>0,"""
tonnes$ +dd to this
the unorganiGed
sector and the market
*or all t&pes o*
con*ectioner& is o*
the order o* >0","""
tpa$ That translates
into '' market share
o* the unorganiGed
sector #& olume$ 2n
alue terms it is
less than 0" $
The sector=s
expansion at a
rate o* >0 in
166/ had dropped
to 1 in 1666
and registered a
negati e growth
o* > in >"""$ 2n
the long run it
is slated to grow
at / to 1"
annuall&$ The
growt
h in
the
siGe
o*
the
con*e
ction
er&
marke
t isgi es
as
Annex
ure
1&
(a .
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The total volume of the
sugar boiled
confectionery market
in the organised sector
is around 125,000
tonnes. Add to this the
unorganized sector
and the market for al l
types
of
confect
ionery
is of
the
order
of
250,00
0 tpa.
1
1
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Technology E xport Potential of Milk a nd Dairy S ector
With the objective
of promoting
exports of milk
products, the Govt.
have dechannelised
the export of t hese
milk products with
effect from mid
1993.
Export
sExport
o*
certai
n milk
produc
ts
like
milk
powder
, ghee
and
#utter
was
canali
sed
uptil
1663$
With
the
o# ect
i e o*
promot
ing
export
s o*
milk
produc
ts,
the
7o t$
ha e
dechannelised the
export o* these milk
products with e**ect
*rom mid 1663$
+ccording to the
EK2: olic& *or
166 ->"">, the
polic& *or export o*
these milk products
is as under
H
owder milk
(skimmed or *ull
Cream) whole and
in*ant milk
*ood, pure milk
7hee and %utter,
except whenexported as
#randed products
in consumer
packs, not
exceeding 0 kgs
in weight, will
#e exempted *rom
the *ollowing
conditions H
)i
Luantitati
e ceiling
as ma& #e
noti*ied
#& the
879T *rom
time to
8/10/2019 AF Animals Milk Dairy Intro
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time$
i )
registrat
ion-cum-
allocatio
n
certi*ica
te issued
#&
agricultu
ral and
processed
9ood
roducts
Export
8e elopme
nt
+uthorit&
(+ E8+)$
The 8irector
7eneral o*
9oreign Trade,
:inist
r& o*
Commer
ce
ide
u#lic
otice
o$
?/J@E-
6/J166
->"">
dated
13th
;cto#e
r,
166/
ha e
remo e
d the
4uanti
tati e
ceilin
g *or
export o* powder
milk and ghee and
their export is now
*reel& allowed$
5owe er, #utter, i*
exported in
packaging exceeding
0 kg$ in weight,
continues to #e
under the
4uantitati e
ceilings$
roducts *or exports
- Skimmed :ilk
owder, Whole :ilk
owder, 7hee,
%utter, Cheese,
Condensed :ilk,
Casein etc$ are some
o* the milk products
#eing exported *rom
2ndia$
12
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Technology E xport Potential of Milk a nd D airy S ector
The export
*igures o*
dair&
products
during the
last *i e
&ears are
gi en in
Annexure 11.
:a or
8estination
s- U+E
(?3 ),
epal
(16 ),
%angladesh
(1> )
'uture Markets
South East
+sia, @ussia
and +*rica will
#e the emerging
market *or
2ndian dair&
products$ 2n
the immediate
*uture, there
is prospect o*
an additional
demand o* o er
3 million
tonnes o* milk
products in the
+SE+ region
alone$ The EU
dair& exports will
#ecome limited #&
7+TT agreements,
while +ustralia-
ew .ealand do not
ha e ade4uate
production
capacit&$ E4uall&
signi*icant is the
rise o* @ussia as
the world=s
#iggest dair&
importer$ +lthough
#& *ar the #iggest
milk producer in
Europe, the
@ussian output has
declined #& more
than >0 percent in
the past *i e
&ears$ The
short*all in milk
production is
estimated to #e 13
million tonnes a
&ear$
These ma or
de*icits in milk
a aila#ilit&
o**er an
opportunit& *or
2ndia
to
*ill
this
acuu
m and
to
#ecom
e
leadi
ng
dair&
expor
ting
natio
ns$
otential*or
alueaddedproducts
Ethni
c
2ndia
n
dair&
produ
cts
like
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Sweets
Shreekhand,
@usgulla, Aho&a
and @ead&-to-
Eat-Aheer,
5aluwa, etc$
ha e good
demand in the
countries where
ethnic 2ndian
population is
settled$ 9or
promotion o*
these products,
we re4uire
export worth&
consumer
packing, which
also impro es
the shel*-li*e
o* the product$
South East Asia,
Russia and Africa will
be the emerging
market f or I ndian dairy
products.
13
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Technology E xport Potential of Milk a nd Dairy S ector
Steps 2nitiated #& + E8+
+ E8+ has initiated *ollowing steps toincrease export o* dair& productsH
Standards ha e #een laid down *or export o* dair& products
+ E8+ is o**ering su#sidies *or implementation o* 5+CC and
2S; 6""", installation and upgradation o* la#oratories and
market promotion through sending o* samples, printing o*
catalogue #rochures and #rand pu#licit& through
ad ertisement etc$ under it=s plan scheme$ Export market
de elopment will depend on ensuring the 4ualit&$ This will
re4uire that exporters ensure 4ualit& *rom the milk animals
to the port and #e&ond$ To #uild the 4ualit&, mechaniGed
dair& *anning re4uires encouragement with export oriented
processing *acilities$ :anu*acturing units linked #&
contract with large scale producers, can ensure o* 4ualit&
raw material necessar& to enter and maintain the position in
the international market$ 2t is the cow milk which is
recognised in the international market$ Since 2ndia is
producing more o* #u**aloe milk, there is a need *or generic
promotion o* #u**aloe milk$ :an& countries in the world do
not import milk products *rom 2ndia since 2ndia is reporting
man& li estock diseases particularl& 9:8$ E**orts are,
there*ore, needed to control and eradicate 9:8 at least in
ma or milk producing States$ Creation o* chilling *acilities
at #lock le elJ illage le el and transportation o* li4uid
milk to processing units in ree*er units$
14
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Technology E xport Potential of Milk a nd D airy S ector
+ SW;T+nal&sis o*8air&2ndustr& in2ndia
Strengt s
1 Enhanced
milk
producti
on with
conse4ue
ntl&
increase
d
a aila#i
lit& o*
milk
processi
ng$
2 2mpro edpurchasing powero* theconsumer$
3 2mpro edtranspor
tation
*aciliti
es *or
mo ement
o* milk
and milk
products
$
4 2ncreasing
a aila#ili
t& o*
indigenousl&
manu*actur
ed
e4uipment$
5 Darge
num#er o*
dair&
plants
(>0>) in
pu#lic and
cooperati e
sector
#esides
se eral
others
coming up
in the
pri ate
sector$
6 Iast pool
o* highl&
trained and
4uali*ied
manpower
a aila#le
to the
industr&$
7 Countr&=s
ast natural
resources
o
*
*
e
r
i
m
m
e
n
s
e
p
o
t
e
n
t
i
a
l
*
o
r
g
r
o
w
t
h
a
n
8/10/2019 AF Animals Milk Dairy Intro
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d
de elopmen
t o*
dair&ing
With our
strengths
we ha e to
#e aware o*
our
weaknesses
also$
)eaknesses
1 Tropicalclimateconditions$
2 Seasonal*luctuations in milk
productionpattern$
3 Species-
wise
ariation
(#u**alo,
cow, goat
etc$) in
milk
4ualit&
recei ed
#& milk
plants$
4 Dack o*marketinga enues*or thedair&produce$
* reats
1 2ntroductiono* *oreign
products in2ndianmarket$
Vast
pool of
highly
trained
and
qualie
d
manpo
wer
availab
le to
the
industr
y.
Countr
ys
vast
natural
resour
ces
offer
immen
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se potential for
growth and
development of
dairying
15
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Technology E xport Potential of Milk a nd Dairy S ector
The liberalisation
of the Dairy
Industry is likely to
be exploited by
multi-nationals.
Increasing
demand for uid
milk as well as
value added
products.
1 2
n
c
r
e
a
s
i
n
g
ch
e
m
i
c
a
l
c
o
n
t
a
m
i
n
a
n
t
s
a
s
w
el
l
as
residual
anti#iotic
s in milk$
2 oormicro#iological4ualit& o*milk$
3 Export o*
4ualit& *eed
ingredients
particularl&
cakes under
the
li#eraliGatio
n polic&$
4 8e*icienc&
o* molasses,
a rich
source o*
energ& and
#inding
agent in
*eed
industr& and
constituent
o* urea
molasses
mineral
lick$
5 Excessi e
graGing
pressure
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on
marginal
and
small
communit
& lands
resultin
g in
complete
degradat
ion o*
land$
6 Extinctio
n o* the
indigenou
s #reeds
o* cattle
due to
indiscrim
inate use
o*
cross#ree
ding
programme
to
enhance
milk
productio
n$
7 The
li#eralisa
tion o*
the 8air&
2ndustr&
is likel&
t
o
#
e
e
x
p
l
o
i
t
e
d
#
&
m
u
l
t
i
-
n
a
t
i
o
n
a
l
s
$
T
h
e
&
will #e
interested in
manu*acturing
milk products
which &ield
high pro*its$
2t will create
milk shortage
in the countr&
ad ersel&
a**ecting the
consumers$
2nspite all
these pro#lems
and threats we
ha e clear cut
and tremendous
opportunities
#e*ore us
+,,ortunities
1 7reat
impro ed
export
potential *or
milk products
o* western as
well as
traditional
t&pes$
2 Esta#lishe
d andexpanding
market *or
8/10/2019 AF Animals Milk Dairy Intro
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traditio
nal
dair&
products
$
3 2ncreasi
n
g
d
e
ma
nd *or
*luid milk
as well as
alue
addedproducts$
16
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Technology E xport Potential of Milk a nd D airy S ector
1 %& productUtiliGation *or
importsu#stitution$
2 Emplo&mentgeneration$
3 7rowingdemand*or milkand milkproducts$
4 Di#eralisedpoliciesin dair§or$
5 + aila#i
lit& o*
large
resource
s o*
uncon en
tional
*eeds
and*odders
6 + aila#ilit&
o* di erse
germplasm
with uni4ue
*eatures
like heat
tolerance,
disease
resistance,
dra*ta#ilit&
and a#ilit& to
sur i e and
produce under
stress
conditions$
7 + aila#ilit&
o* animal
production
technologies
*or *aster
de elopment
and e**ecti e
implementatio
n$
8 There
should #e
an
integrated
structure
o*
marketing*or milk
and milk
products$
9 2ntegrated
structure
*or
li estock
marketing
through
r
e
g
ul
a
t
e
d
m
ar
k
e
t
s
$
10 2
m
p
r
o
e
d
c
o
l
l
e
c
t
i
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All the milk
products except
malted foods are
covered in the
category of industries
for which foreign
equity participation
upto 51% is
autom
atically
allowe
d.
17
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Technology E xport Potential of Milk a nd Dairy S ector
intended *or ensuring sa*et& in the consumption o* these
*ood items and *or sa*eguarding against harm*ul
impurities and adulteration$ The Central Committee *or
9ood Standards, under the 8irectorate 7eneral o* 5ealth
Ser ices, :inistr& o* 5ealth and 9amil& Wel*are, is
responsi#le *or the operation o* this +ct$ The
pro isions o* the +ct are mandator& and contra ention o*
the rules can lead to #oth *ines and imprisonment$
Milk and Milk Product Order (MMPO) 1992
The :ilk and :ilk roduct ;rder (:: ;), 166>, issued on une
6, 166> seeks to ensure the suppl& o* li4uid milk, an
essential commodit&, to consumers #& regulating its
processing and distri#ution$ Within eight &ears o* its
operation, the CentralJState @egistering +uthorities ha e
till 8ecem#er >""" registered ''' units with a total
processing capacit& o* '0$/ million litres per da& (mlpd)$
Salient 9eatures o* the :: ; ;rder include the *ollowingH
M @egistrations *or units handling up to 0,""" litres o*
milk per da& are granted #& the State 7o ernments and
units with more than 0,""" litres per da& capacit&
are registered #& the Central @egistering +uthorit&$
M The Certi*icate also speci*ies the milkshed area,
which, under the order is de*ined as a geographical
area demarcated #& the @egistering +uthorit& *or
the collection o* milk #& the registered unit$
M :aintenance o* speci*ied h&gienic conditions in
the premises where milk and milk products are
handled, processed, manu*actured or stored$
19
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Technology E xport Potential of Milk a nd Dairy S ector
The collection, transportation and processing o* milk
normall& centres around the operations o* a processing
plant$ The region *rom which the marketa#le surplus o* milk
production *inds its wa& to a processing plant is called a
Nmilkshed=$ The concept o* milkshed areas is pi otal to the
:: ;$ 9or an orderl& de elopment o* the dair& industr&, a
proper assignmentJallocation o* milkshed is critical$
Standards on )eig ts and Measures
(-ackaged ommodities /ules 1%##
These @ules la& down certain o#ligator& conditions *or
all commodities that are packed *orm, with respect to
declarations on 4uantities contained$ These @ules are
operated #& the 8irectorate o* Weights and :easures,
under the :inistr& o* 9ood and Ci il Supplies$
1) 6oluntary Standards
There are two organiGations that deal with
oluntar& standardiGation and certi*ication
s&stems in the *ood sector$ The %ureau o*
2ndian Standards looks a*ter standardiGation
o* processed *oods and standardiGation o* raw
agricultural produce is under the pur iew o*
the 8irectorate o* :arketing and 2nspection$
2) 7ureau o8 ndian Standards (7 S
The acti ities o* %2S are two *old, the *ormulation o*
2ndian standards in the processed *oods sector and the
implementation o* standards through promotion and
through oluntar& and third part& certi*ication
s&stems$ %2S has on record, standards *or most o*
processed *oods$ 2n general, these standards co er raw
20
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Technology E xport Potential of Milk a nd Dairy S ector
materials permitted and their 4ualit& parameters,
h&gienic conditions under which products are
manu*actured and packaging and la#elling re4uirements$
:anu*acturers compl&ing with standards laid down #&
the %2S can o#tain and
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Technology E xport Potential of Milk a nd Dairy S ector
in the list o* 5igh riorit& 2ndustries$ +utomatic
appro al will #e gi en upto 01 9oreign 2n estment
in 5igh riorit& 2ndustries$ 2n case o* other
2ndustries, proposals will #e cleared on case to
case #asis$ 7o ernment ma& allow 01 without
en*orcing the old limit o* ?" applica#le under
9oreign Exchange @egulations +ct at its discretion$
22