AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · from a Newspaper or Book % of People Who Use Coupons 87% All Consumers Millennials 85% 82% All Consumers Base: total respondents

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PREPARED FOR:

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1339 Co. Rd. D Circle EastVadnais Heights, MN 55109

Billions Media llC

H O M E R E M O D E L I N GH O M E R E M O D E L I N G

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COUPON USAGE

from the Mail

from a Newspaper or Book

% of PeopleWho Use Coupons

87%All Consumers Millennials

85%

82%All Consumers

Base: total respondents. Source: 2K16 Valassis Coupon Intelligence Report “Savvy Shoppers Provide Reality Check”

Discounts received on their mobile phone and/or downloaded onto a store ID/loyalty card

Scarborough Multi-Market 2012-2015. Release 2 (includes coupons for all product categories)

Millennials

82%

34%of MillenialsReport an Increasein mail coupon usage, significantly higher than gen X and boomer users

D i g i t a l Coupon UseI n c r e a s e d

S a v v y S h o p p e r s Rely on BOTH Print & Digital Coupons

% of People Who Increasingly

Used Paperless Discounts

90%of Shoppers Use Coupons

All Consumers

% of People Who Only Buy a Product If There

Is a Coupon

72%

Affluent Shoppers(Household $100k+)

76%

35%Millenials

27%All

Consumers100,000,000

80,000,000

60,000,000

40,000,000

2012 2013 2014 2015

Print Coupon Users

Digital Coupon Users

120,000,000

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Metro Super Saver AppNumber of Installs: 50,000+

Average Visits per Month: 20,000+

MetroSuperSaver.comAverage Visits per Month: 5,000+

TRAFFIC STATS CONTINUE TO GROW


55425

55347

55305

55345

55426

55317

55346

55344

55379

55378

55408

55420

5541055419

55409

55437

55431

55438

EDEN PRAIRIE

CHASKA

CHANHASSEN

BLOOMINGTON

RICHFIELD

PRIOR LAKE

SHAKOPEE

SAVAGE

HOPKINS

ST. LOUIS PARK

MINNETONKA

55122

55123 55077

55076

55075

55118

55121

55120

55417

55407

55406

55116

55306

55044

5512455068

55024

EAGAN

MENDOTAHEIGHTS

BURNSVILLE

FARMINGTON

ROSEMOUNTAPPLE VALLEY

LAKEVILLE

W. ST. PAUL

SO. ST. PAUL

INVER GROVEHEIGHTS

ST. PAUL

MINNEAPOLIS55125 55129

COLUMBIAHEIGHTS

NO. ST. PAUL

OAKDALE

WOODBURY

LAKE ELMO

OAK PARKHEIGHTS

NORTHHUDSON

BAYPORT

LAKELAND

PINE SPRINGS

BAYTOWN TWP.

STILLWATER

MAPLEWOODROSEVILLE

LAUDERDALE

ARDENHILLS

VADNAISHEIGHTS

WHITE BEARLAKE

WHITE BEARTOWNSHIP

NEWBRIGHTON

MOUNDSVIEW

SPRING LAKEPARK

FRIDLEY

ST. ANTHONY

SHOREVIEW

LINO LAKES

CIRCLE PINES

LITTLE CANADA

HUDSON

55082

55042

55003

55109

55128

55113

55117

55126

55112

54016

55421

55432

55374

55316

5544555443

55444

55369

55442

55441

55429

55428

55427

55448

55433

55449

55434

55301

55330

55376

55304

OTSEGO

ALBERTVILLE

ST. MICHAEL

ROGERS

ELK RIVER

HASSAN TWP.

PLYMOUTH

FLETCHER

MAPLE GROVEOSSEO

NEW HOPE

CRYSTAL

GOLDENVALLEY

MEDICINE LAKE

BROOKLYNPARK

CHAMPLIN

COON RAPIDS

HAM LAKEANOKA

BLAINE

RAMSEY

HASSAN

ANDOVER

MINNEAPOLIS

ST. PAUL

1 2

4

6

8

9

10

12 13

15

16

17

1818

19

20

2222

23

24

3

Woodbury

HudsonLake ElmoOak Park Hts.Stillwater

MaplewoodNorth St. Paul OakdaleVadnais Hts.White Bear

Arden HillsLauderdaleLittle CanadaRosevilleShoreview

Columbia Hts.FridleyMounds ViewNew BrightonSpring Lake Park

19

20

22

23

21

E. Minneapolis S.Highland Park

EaganMendota Hts.

Burnsville Lakeville

Apple ValleyFarmington

Inver Grove Hts.So. St. PaulWest St. Paul

13

15

16

17

18

AlbertvilleElk RiverOtsegoRogersSt. Michael

AndoverAnokaCoon RapidsRamsey

BlaineHam Lake

Brooklyn ParkChamplinMaple GroveOsseo

Brooklyn CenterCrystalGolden ValleyNew Hope

1

2

3

4

5

6

8

9

10

12

HopkinsMinnetonkaSt. Louis Park

ChanhassenEden Prairie

Prior LakeSavageShakopee

Bloomington

RichfieldSW Minneapolis

Maps subject to change.

REGION

D1 42 , 830

H O M E S

REGION

A1 52 , 219

H O M E S

REGION

B16 4, 237

H O M E S

PRINT COVERAGE MAP601 ,868 HOMES

BILL O’HEARN • 612.865.8477 • [email protected] • About Us: mnletsdobusiness.com • Online Coupons: metrosupersaver.com

REGION

C1 42 , 582

H O M E S

5 21

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INDUSTRY OPPORTUNITIES& CHALLENGES

• Home remodelers should expect rising demand for home modification work relating to aging-in-place. Additionally, an expanded list of supplemental benefits from Medicare includes options for home modifications. [Sources: “Aging In Place Remodeling & Home Modifications.” AAG.com, 7 Oct. 2019. Web. 6 Apr. 2020.]

• Home service companies can market to those who recently moved or are moving. [Source: SalesFuel, 2020.]

• There’s opportunity to increase business by marketing financing. [Source: SalesFuel, 2020.]

• Home improvement projects that boost energy efficiency will help drive growth. [Source: Trapasso, Clare. “These Are the Most Profitable Home Remodeling Projects.” Realtor.com, 3 Oct. 2019. Web. 6 Apr. 2020.]

• Affordability concerns are making older, outdated homes attractive to younger buyers and generating new opportunities for improvement spending. [Source: “Lake County Port Authority remodels 1950s bungalow to spur reinvestment in aging postwar subdivisions. Cleveland.com, 30 Jun. 2019. Web. 6 Apr. 2020.]

• Single-family rentals are also a potential growth market for remodelers. [Source: “Top Rental Property Renovation Trends For the Best ROI.” BuildingMaintenanceManagement.com, 24 Apr. 2019. Web. 6 Apr. 2020.]

• Co-op funds are available with many product vendors if they are featured in advertisements.


Asking consumers: when have you last seenor heard a home remodeling advertisement

that led you to take action?

Social network posting (likeFacebook, Twitter, Pinterest, etc.) 22.1% 20.9% 6%

Reference by an industry expert 20.6% 15% 37%Press release 20.5% 14.7% 39%Forums (message boards) 19.7% 16.9% 17%Social video (like YouTube, Vimeoor Periscope) 17.8% 17.5% 2%

Sponsorship of an event 17.5% 14.3% 22%Trade show or conference exhibit 14.8% 12.1% 22%

SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.

ADVERTISING RESPONSE: MAJOR HOME REMODELING PROJECT STARTERS

When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 42.7% 66.1%Television (over-the-air, online, mobile or tablet) 36% 64.3%Emailed ad or newsletter 36% 59.9%Sponsored search result (like on Google, Yahooor Bing) 39.9% 59.9%

Ad on a social network 38.1% 58.5%Daily deals (like Groupon or LivingSocial) 28.4% 54.8%Mobile smartphone app or text message 32.6% 50.5%Radio (over-the-air, online, mobile or tablet) 26.9% 50.1%Newspaper (print, online, mobile or tablet) 28.2% 49.4%Internet banner ad 28.2% 49.3%Magazine (print, online, mobile or on tablet) 24.1% 46.7%Outdoor ad/Sign/Billboard 20.1% 42%Text link ad on a website 21.7% 42%Pre-roll video ads (the video that plays beforethe video you want to watch) 19.8% 36.7%

Directory search (online or printed Yellow Pagesbook) 21.3% 36.1%

Ads at movie theater 18.3% 34.3%


Social network posting (likeFacebook, Twitter, Pinterest, etc.) 22.1% 20.9% 6%

Reference by an industry expert 20.6% 15% 37%Press release 20.5% 14.7% 39%Forums (message boards) 19.7% 16.9% 17%Social video (like YouTube, Vimeoor Periscope) 17.8% 17.5% 2%

Sponsorship of an event 17.5% 14.3% 22%Trade show or conference exhibit 14.8% 12.1% 22%


ADVERTISING RESPONSE: MAJOR HOME REMODELING PROJECT STARTERS

When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 42.7% 66.1%Television (over-the-air, online, mobile or tablet) 36% 64.3%Emailed ad or newsletter 36% 59.9%Sponsored search result (like on Google, Yahooor Bing) 39.9% 59.9%

Ad on a social network 38.1% 58.5%Daily deals (like Groupon or LivingSocial) 28.4% 54.8%Mobile smartphone app or text message 32.6% 50.5%Radio (over-the-air, online, mobile or tablet) 26.9% 50.1%Newspaper (print, online, mobile or tablet) 28.2% 49.4%Internet banner ad 28.2% 49.3%Magazine (print, online, mobile or on tablet) 24.1% 46.7%Outdoor ad/Sign/Billboard 20.1% 42%Text link ad on a website 21.7% 42%Pre-roll video ads (the video that plays beforethe video you want to watch) 19.8% 36.7%

Directory search (online or printed Yellow Pagesbook) 21.3% 36.1%

Ads at movie theater 18.3% 34.3%


LET US KNOW OF YOUR SPECIFIC NEEDS!

Thank You!

If there is anything else that we should consider, we’ll further

customize this advertising package!

FULL LIST OF OUR SERVICESAffordable cross-channel andmulti-channel advertising:

- Metro Super Saver direct mail magazine

- Metro Super Saver mobile app via Google Play and the App Store

- www.metrosupersaver.com

- Mobile advertising

- Social media advertising

- Business consulting

Graphic design and other creative services:

- Posters, flyers, brochures, invitations, brochures

- Logos and branding

- Menus and catalogs

- Web design

- Conceptual advertising campaigns

- Signage

- Product packaging

- Illustration

- Audio and video editing

- And more


Documents

AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · from a Newspaper or Book % of People Who Use Coupons 87% All Consumers Millennials 85% 82% All Consumers Base: total respondents