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Australian Food and Grocery Council (AFGC)
Address Level 2, Salvation Army Building 2-4 Brisbane Ave Barton ACT Australia 2600
Postal Address Locked Bag 1 Kingston ACT Australia 2604
www.afgc.org.au
ABN 23 068 732 883
This report was prepared by:
Expand into Asia www.trade-worthy.com
This Market Insights report is published for information only. It does not constitute advice or service, and no liability is accepted for negligence, omission or error of any nature. You must obtain your own advice and conduct your own investigations independently from this information.
© Copyright Australian Food and Grocery Council 2014
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CONTENTSTables V
Figures VI
Pictures VI
Message from AFGC VII
Message from Austrade VII
Introduction VIII
Product and Geographic Coverage VIII
Structure of the Report IX
Sources of Further Information X
Defined Terms in this Market Insights report X
Executive Summary XI
PART 1 11. The Big Picture 2
1.1 Demographics 2
1.2 Economic Overview 2
1.3 Food trade with Australia 3
2. Food and Beverage Trends 4
2.1 Broad trends in food and beverage consumption 4
2.2 Attitude to imported food and beverage 6
2.3 Outline of the food and beverage supply chain 6
3. Regulatory and Trading Environments 12
3.1 Trade policy position and approach to trade agreements 12
3.2 Tariff and Non-Tariff Barriers 13
3.3 Overview of food regulation and import standards 13
Summary 16
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PART 2 174. Snackfoods 18
4.1 Chocolates 18
4.2 Sugar Confectionery 22
4.3 Cereal-based Bars 25
5. Beverages 28
5.1 Fruit Juice 29
5.2 Tea 32
5.3 Premium Cold Beverages (non-alcoholic) 36
6. Baked Goods 39
6.1 Biscuits 39
6.2 Baking Mixes 43
7. Condiments 46
7.1 Premium Table Sauces 46
7.2 Jams 50
ANNEXES 53Annex I — Store Checks Malaysia 54
Annex II — Key Retailers in the Malaysians Premium Retail Market 89
Annex III — Key Distributors in the Thai Premium Retail Market 91
Annex IV — Key Players in Malaysian Premium HoReCa Market 93
Annex V — Key Government Bodies 94
Annex VI — Major Food and Beverage Trade Shows in Malaysia 95
Annex VII — Useful Links 95
Annex VIII — Sources of Further Information 96
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TABLESTable 1: Malaysia GDP and GDP per capita 2
Table 2: Market sizes and anticipated 3 year CAGR for Selected Product Categories 4
Table 3: Malaysia's Free Trade Agreements 12
Table 4: Characteristics of surveyed snackfood sub-categories 18
Table 5: Overview of packaging and price point ranges - chocolate 19
Table 6: Overview of packaging and price point ranges — sugar confectionery 22
Table 7: Overview of packaging and price point ranges — cereal-based bars 25
Table 8: Characteristics of surveyed beverage categories 28
Table 9: Overview of packaging and price point ranges — fruit juice 29
Table 10: Overview of packaging and price point ranges - tea 32
Table 11: Overview of packaging and price point ranges – premium cold beverages 36
Table 12: Characteristics of surveyed baked goods categories 39
Table 13: Overview of packaging and price point ranges – biscuits 39
Table 14: Overview of packaging and price point ranges — baking mixes 43
Table 15: Characteristics of surveyed condiments sub-categories 46
Table 16: Overview of packaging and price point ranges — Premium Table Sauce 46
Table 17: Overview of packaging and price point ranges — Jams 50
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FIGURESFigure 1: Market Share of Malaysia's Total Food Imports 3
Figure 2: Routes to the market — Retailers 9
Figure 3: Routes to the market — HoReCa 10
Figure 4: Major chocolate brands in the Malaysian Selected Premium Retail Market 19
Figure 5: Major sugar confectionery brands in the Malaysian Selected Premium Retail Market 22
Figure 6: Major cereal-based bars brands in the Malaysian Selected Premium Retail Market 25
Figure 7: Major fruit juice brands in the Malaysian Selected Premium Retail Market 29
Figure 8: Major tea brands in the Malaysian Selected Premium Retail Market 33
Figure 9: Major premium cold beverages brands in the Malaysian Selected Premium Retail Market 36
Figure 10: Major biscuits brands in the Malaysian Selected Premium Retail Market 40
Figure 11: Major baking mix brands in the Malaysian Selected Premium Retail Market 43
Figure 12: Major Premium Table Sauce brands in the Malaysian Selected Premium Retail Market 47
Figure 13: Major jam brands in the Malaysian Selected Premium Retail Market 50
PICTURESPicture 1: Giant Store in Kuala Lumpur 7
Picture 2: Chocolate promotion at AEON supermarket 21
Picture 3: Shelf with sugar confectionery at Tesco Malaysia 23
Picture 4: Markenburg Marshmallows packaging with Halal certification 24
Picture 5: Cereal-based bars at The Store 27
Picture 6: Marigold juice packaging 30
Picture 7: Fruit juice display at Jusco 32
Picture 8: Tea shelf display at Tesco Malaysia 35
Picture 9: Coffee-based premium cold beverage at Tesco Malaysia 38
Picture 10: Biscuit promotion at Tesco Malaysia 42
Picture 11: Cake baking mix display at AEON Big 45
Picture 12: Tabasco sauce display at Tesco Malaysia 49
Picture 13: Jams shelf display at Tesco Malaysia 52
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MESSAGE FROM AFGCThe Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry. The membership of AFGC comprises more than 178 companies, subsidiaries and associates which constitutes in the order of 80 per cent of the gross dollar value of the processed food, beverage and grocery products sectors.
The Malaysia Market Insight forms part of the AFGC’s renewed engagement on international trade issues. We hope that this information, along with the information on the markets in China and Thailand, will assist all food industry companies.
www.afgc.org.au
MESSAGE FROM AUSTRADEThe Australian Trade Commission — Austrade — contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:
� develop international markets
� win productive foreign direct investment
� promote international education
� strengthen Australia’s tourism industry
� seek consular and passport services.
We achieve this by generating market information and insight, promoting Australian capabilities, developing policy, making connections through an extensive global network of contacts, leveraging the badge of government offshore and providing quality advice and services. This activity has received funding from Austrade as part of the Asian Century Business Engagement Plan.
www.austrade.gov.au
The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept any responsibility for any information or advice contained herein.
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INTRODUCTION With rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) commissioned a series of reports to deepen Australian industry understanding of particular markets.
While Australian and international research has focussed on export opportunities for products such as dairy, meat and wine across Asian markets, there has been little focus on the opportunities for manufactured food products such as snacks, non-alcoholic beverages, and confectionary.
The aim of this project is to provide insights into some of the opportunities that exist for specific manufactured food products in particular markets as a means of contributing to, and supporting the development of, better knowledge of export opportunities of manufactured food into Asia.
PRODUCT AND GEOGRAPHIC COVERAGEWhile there are export opportunities across Asia, the AFGC Market Insights focus on three key makets: Thailand and Malaysia because of improved access under the respective trade agreeemnts; and China due to the long term food consumption forecasts.
This Market Insights series of reports focus on the premium retail and Hotels/Restaurants/Cafes (HoReCa) sector, for the following specific products:
� Snackfoods
– Chocolate
– Sugar Confectionery
– Cereal-based Bars
� Beverages
– Fruit Juice
– Tea
– Premium Cold Beverages
� Baked Goods
– Biscuits
– Baking Mixes
� Condiments
– Premium Table Sauces
– Jams
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By concentrating on specific products, the Market Insights report is able to bring deeper insights into the key considerations for Australian food & beverage manufacturers. These products have been selected for initial focus for two reasons: (i) each has witnessed significant import growth (between $6m–$219m from 2010–2012 1) into the target markets , and (ii) they are export items supported by capabilities of the Australian food & beverage sector. Together, these products represent opportunities for food & beverage exports from Australia into Malaysia.
The Market Insights report offers detailed practical insights into specific product categories, far beyond information which is in the public domain. Manufacturers in the product categories covered (snacks, beverages, baked goods, condiments) — or those with capability to extend into these categories — should find the detailed insights both practical and compelling.
STRUCTURE OF THE REPORT We recommend that you find your own path through this Market Insights report, which may not necessarily be from cover to cover.
Part I of this report contains important information about market size and growth, food & beverage trends, key trade shows and routes to market, as well as regulatory and trading considerations such as labelling standards. This information will be useful for new exporters and for established exporters looking to revisit the underlying market dynamics.
Those with some background and experience in Malaysia may wish to skip directly to the content relevant to their specific product lines, which falls in Part II of this Guide. There you will find details — for each covered product category — such as ‘share of shelf’ for key brands, packaging size, price points, tastes and promotional trends, any trade barrier details — and contacts for key retailers and distributors in the market. For those seeking even more detail, the report contains the detailed results of premium retail store surveys across Malaysia.
1 Analysis of data from UN Statistical Database ‘Comtrade’ 2014
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SOURCES OF FURTHER INFORMATIONCommercial realities, market averages and product trends change frequently. The insights and contact details provided in this Market Insights report are likely to change over time. The Annexes contain a list of organisations, agencies and companies that may assist in providing further information.
DEFINED TERMS IN THIS MARKET INSIGHTS REPORTThere are several defined terms used throughout this Market Insights report, which are critical to understanding the results and implications. These include:
Australian Suppliers Australian food and beverage manufacturers who may seek to export from Australia into Malaysia.
Premium HoReCa Market Premium hotel, restaurant and café groups and franchises targeting middle and upper-middle income customers.
Selected Premium HoReCa Market Those Premium HoReCa Market groups and franchises included in the survey underlying this Market Insights report, as set out in Annex IV.
Selected Premium Retail Market Those Premium Retail Market stores included in the survey underlying this Market Insights report, as set out in Annex II.
Selected Product Categories Those product categories included in the survey underlying this Market Insights report (snacks, beverages, baked goods, condiments).
Premium Retail Market Premium retail stores supplying goods to middle and upper-middle income customers.
Exchange Rates AUD1 = 3 Malaysian Ringgit
AUD1 = 0.95 United States Dollars
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EXECUTIVE SUMMARYWith rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) with funding assistance from Austrade, commissioned a series of reports to deepen Australian industry understanding of the opportunities that exist. These reports examine opportunities for specific manufactured food products – snacks, beverages, baked goods and condiments — in Malaysia, Thailand and China.
This report is focussed on Malaysia — a market in our part of the world with remarkably similar characteristics to Australia, particularly when it comes to the middle class consumer. Malaysia is a relatively easy place for Australians to do business. English is widely spoken, the Commonwealth heritage has natural similarities to Australia, and its economic development is apparent in public services and consumer tastes. This, combined with the fact Australia has a free trade agreement in place with Malaysia, makes it a market well worth considering.
Australian food and beverage suppliers seeking to export should watch export opportunities in Malaysia very closely. Malaysia is a market growing to 35 million people, with the achievable ambition of joining the “high income” nation club by 2020.
In addition to the detailed pricing, packaging and other commercial insights, the report identifies some important trends that have practical implications for your market entry strategy:
� Halal certification: Certification, whether by an Australian or Malaysian body, is a virtual necessity. This gives you easier market access, and the ability to command a higher price. Malaysia is seen as a leader in the global race for halal standard supremacy. Australian suppliers can leverage this by mixing halal certification with other hallmarks of distinction — organic halal, gluten free halal etc. Some Australian SMEs have had great success in this ‘niche within a niche’.
� Retail channel differences: Malaysia is differentiated in the region from its slower adoption of the convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate. Premium imported items will find a better fit with the larger supermarket and hypermarket chains.
� Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings — that may lead you to considering alternatives such as artificial sweeteners.
The report also highlights a number of opportunities for each category including:
� Chocolates: Single serve portions are popular among health conscious consumers. Wealthy consumers are aware of quality and willing to pay for imported product.
� Confectionery: There is growing demand for lower sugar candy, and a general preference for hard candy. Popular flavours include fruit mixes, coffee and mint.
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� Cereal Bars: Increasing health consciousness is driving sales of cereal bars with strong demand from foreigners, students and the elderly.
� Fruit Juice: Orange, apple, pineapple, pink guava, and mixed fruit are popular juices in Malaysia with an increasing focus on health claims and benefits.
� Tea: Recently, fruit flavoured teas have been successful in the Malaysian market with a range of more traditional teas being widely available.
� Premium Cold Beverages: Isotonic, milk, and tea based beverages are popular in the Malaysian beverage market.
� Biscuits: Biscuits are a popular snack food in Malaysia. There is a range of opportunities in both sweet and savoury biscuits.
� Baking mixes: Home baking is increasingly popular due to the influence of cooking shows on television and has created opportunity for both cake and bread mixes.
� Premium Table Sauces: Traditional Asian style sauces are popular in Malaysia. There is opportunity to bring new flavours to market with consideration of Malaysian tastes and preferences.
� Jams: While jam is not a feature of the traditional Malaysian diet, there is demand among tourists, expatriates and young people in Malaysia. Popular flavours include strawberry, pineapple, grape, blackcurrant and mixed fruits.
The AFGC hopes this Market Insights report assists Australian suppliers to understand the characteristics and export opportunities of the Malaysian market and to assess whether their products suit the needs of Malaysian consumers or require modification for this market.
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THE BIG PICTURE
1.1 DEMOGRAPHICSMalaysia’s current population is 29 million, though a growth rate of 1.7 per cent per annum will see it reach 35 million by 2030. While the 65+ population is growing faster than other age groups, Malaysia still has a very young population — the median age is 30 — with 28 per cent aged 15 and below and 67 per cent in the 15–64 year age bracket.2
Malaysia’s population distribution is strongly urbanised — more than three quarters (20 million) of Malaysia’s population live in peninsular Malaysia and 73 per cent live in urban areas. Malaysia enjoys effective ‘full employment’, with 97 per cent of the working-age population employed and 60 per cent of households enjoying middle to high incomes with growing purchasing power.
Malaysia’s population comprises multiple ethnic groups, largely Bumiputras (Malays and indigenous Southeast Asians), but also large Chinese and Indian minorities, all of whom speak at least two languages fluently, including English. Malaysia’s Constitution defines the Islam as the national religion, though just over half of the population (61 per cent) identifies as Muslim.
1.2 ECONOMIC OVERVIEWMalaysia is a successful “high middle-income” economy built on export trade, with ambitions to achieve “high income nation” status by 2020. These ambitions are the focus of the high profile national economic development program, known as the Economic Transformation Program (ETP).
Malaysia has developed from a strongly commodity-based economy (rubber, oil & gas, palm oil) to become the one of the world's largest electronics manufacturer, and is currently the third largest economy in Southeast Asia, behind Indonesia and Thailand. Malaysia’s GDP was AUD 328.9 billion and GDP per capita reached AUD 11,053 in 2013, which places Malaysia third only to Singapore and Brunei among ASEAN economies.
TABLE 1: MALAYSIA GDP AND GDP PER CAPITA
2009 2010 2011 2012 2013
GDP (AUD billion) 212.9 260.5 304.5 321.1 328.9
Real GDP Growth -1.5% 7.4% 5.1% 5.6% 4.7%
GDP per capita (AUD) 7,661 9,215 10,587 10,981 11,053
Malaysia’s economy is heavily trade exposed. Among key ASEAN economies, Malaysia is by far the most reliant on exports and least reliant on domestic consumption. Goods and services exports equal 87 per cent of GDP, while domestic consumption equals 49 per cent of GDP.
2 WorldBank (2013), Euromonitor (2013)
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Malaysia enjoys the 10th highest number of tourist arrivals in the world (26 million in 2013), which also underpins its economic growth. The tourist trade also provides consistently strong demand in the premium food service sector.
Much of the economic power of Malaysia is centred in the Klang Valley, which includes Kuala Lumpur. The region is the centre of focus for foreign investors across energy, resources, tourism and — in recent years — luxury goods retailing. In addition, Johor Bahru and Penang are also commonly cited as growth centres and focus for retail activity.
1.3 FOOD TRADE WITH AUSTRALIA Malaysia is a net importer of food, with annual imports valued at more than AUD 12 billion in 2012.3 Food and beverage imports make up around 5 per cent of all goods imported into Malaysia each year.
Malaysia is currently Australia’s 7th largest export market for food and the 9th largest export market for fresh produce. However — similarly to Thailand and China — Australia’s market share of Malaysia’s total food imports has dropped since the early 2000’s. At the same time, other ASEAN countries (such as Indonesia) and more distant suppliers (such as Brazil) have continuously grown their market share (see Figure 1). Australia’s major food and beverage exports into Malaysia are sugar and confectionery, cereals, meat, baked goods, and vegetables. Major growth categories are gums, fats and oils, fruits and nuts, and beverages 4.
Malaysia and Australia have eliminated or reduced tariffs to trade through the Malaysia-Australia Free Trade Agreement (2013) and the ASEAN-Australia-NZ Free Trade Agreement (2010), to which Malaysia is a signatory.
FIGURE 1: MARKET SHARE OF MALAYSIA'S TOTAL FOOD IMPORTS (SOURCE: UNITED NATIONS STATISTICAL DIVISION)
3 Malaysian Investment Development Authority (2013)4 Analysis of data from UN Statistical Database ‘Comtrade’ 2014
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FOOD AND BEVERAGE TRENDS
Malaysia’s cuisine is heavily based on international influences, which makes the country highly dependent on food imports. Current trends in the food and beverage sector can be seen particularly in the emergence and growth of the halal food sector, and the evolution of functional, healthy and convenient food products.
2.1 BROAD TRENDS IN FOOD AND BEVERAGE CONSUMPTION5 In Malaysia, the total Premium Retail Market for the Selected Product Categories constitutes a considerable market with growth in the range of 2 per cent to 20 per cent expected over the next three years, as set out in Figure 1 below.
TABLE 2: MARKET SIZES AND ANTICIPATED 3 YEAR CAGR FOR SELECTED PRODUCT CATEGORIES
Product Category Market Size in AUD million Expected CAGR for the next 3 years
Snackfood 1,211 N/A
Chocolate 263 4%–5%
Sugar Confectionery 632 4%–5%
Cereal-based Bars 316 2%–3%
Beverages 1,379 N/A
Fruit Juice 316 12%–15%
Tea 211 4%–7%
Premium Cold Beverages 842 10%–12%
Baked Goods 1,158 N/A
Biscuits 947 4%–5% total growth for the next 3 years
Baking Mixes 211 3%–4%
Condiments 474 N/A
Premium Table Sauces 421 15%–20%
Jams 53 5%–6%
5 Further information available at Austrade’s online Malaysia brief: http://www.austrade.gov.au/Export/Export-Markets/Countries/Malaysia/Industries/Food-and-beverage#.U4_xBuK2wos
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Halal foods
� With 61 per cent of the population identifying as Muslim, and Malaysia emerging as a global trusted hub for Halal standards and quality, suppliers should consider halal certification for products destined for this market. Importantly, halal certification also attracts a premium price.
� The Malaysian halal standard has extended to non-meat product categories and is increasingly marketed as a signal of quality, safety and hygiene.
� The race for the regional and global champion of halal standards is on – and Malaysia is arguably leading the way. This allows Australian suppliers achieving halal certification in Malaysia to export or tranship through Malaysia to global Islamic markets, such as those in the Middle East.
Functional, Convenient and Healthy Foods
� Consumer demand for functional, minimally processed fresh, organic and natural foods is growing. A greater choice of healthy food such as products with low salt, fat and artificial additives is expected to be on the shelves.
� Despite an increase in the number of certified organic suppliers in Malaysia, demand for organic food is still largely met through imports. Organic food enjoys a high level of trust in Malaysia — in particular as it eliminates or minimises exposure to antibiotics and pesticides.
� Urbanisation, rising incomes and longer working hours are driving greater demand for convenience and ready-made packaged foods. By 2017, packaged food retail sales are forecast to reach AUD 7.26 billion. Major growth categories include meal replacement, spreads, dairy products, pasta and snack bars.
� Demand for food and beverage appropriate for people with allergies and other special needs (e.g. diabetes, lactose free foods, and gluten free foods) is expected to continue to grow.
› Specific product trends and insights are included in the relevant product category sections.
› For more information on Malaysian food and beverage trends, visit the Malaysia country profile on Austrade’s website. Refer to Annex VII for relevant links.
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2.2 ATTITUDE TO IMPORTED FOOD AND BEVERAGEOn the fast track towards becoming a ‘high income’ country, Malaysia’s urban population is driving growth in demand for foreign food and beverage. This has been recognised in the Government’s official reaction to ‘self-sufficiency’ targets, which are adopted by many countries in Asia. Malaysia is currently only 5 per cent self-sufficient in dairy and 70 per cent self-sufficient in food overall. The Government acknowledges that it must rely on imports to complement domestic food production, with the largest deficit product categories including fruit, vegetable, dairy, breakfast bars and cereals, and rice.
In the Premium HoReCa Market, foreign chefs in Kuala Lumpur in particular have a preference for imported products. The food service industry in general is highly brand conscious, but demands extremely strict halal requirements.
Despite strong growth in imported food and beverage, Australian exports suffer from a perceived lack of unique sales proposition. US and UK manufactured products are typically cheaper (due to production economies of scale) while European products enjoy a greater association with premium or luxury products. There are exceptions that may hold lessons for Australian suppliers. For example, Chile has managed to grow a substantial beverage export business into Malaysia. For Asian traditional foods, Japanese and Korean food manufacturers have been very competitive as they are able to adapt products more quickly to regional trends.
2.3 OUTLINE OF THE FOOD AND BEVERAGE SUPPLY CHAIN
2.3.1 Retail store formats
Malaysia’s food retail sector is fragmented, with around 56 per cent being made up of small retailers operating in small shops and grocery stores, which are typically not air-conditioned. Modern larger-store formats such as supermarkets and hypermarkets have around 43 per cent share of the retail food segment. The number of convenience stores have been small to-date, with only 1 per cent share of the retail food market, but this segment is forecast to grow with changing urban lifestyles and higher demand for smaller food and drink packages and ready-to-eat meals.
Supermarkets, hypermarkets and department stores with supermarkets
The numbers of supermarkets and hypermarkets is growing, with most stores favouring locations in the major urban centres. Foreign-owned retailers operating in Malaysia include Tesco, Carrefour, Giant (Dairy Farms International), and Jaya Jusco (AEON). They typically have strong representation of imported products to meet demand from their middle and high-income customers. Retail outlets that target middle to high income locals and expatriates offer more imported branded products from Western countries such as Australia, New Zealand, the US, Canada, France, Italy and the UK. The larger stores also offer additional shopping experiences such as alcoholic beverage corners, health food sections, in-store wet markets, and bakeries.
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Convenience stores
Convenience stores are located in larger cities and along the North-South highway across Peninsular Malaysia. Malaysia’s 7-Eleven (operating under local entity, Berjaya Retail Bhd), is the largest convenience store chain, with about 1,600 outlets. The convenience retail format is also building out among the petrol station chains — there are now more than 3,000 petrol station convenience stores operated by petroleum companies such as Petronas, Shell, Petron, Caltex and BHPetrol. These air-conditioned convenience stores carry a smaller range of popular processed and packaged food and beverage products compared to those offered by supermarkets and hypermarkets. They also carry ready-to-eat microwaveable food products which may be heated at the store for immediate consumption. Most products are in single-serve packaging.
Traditional and ‘Mini Market’ store formats
Found in all cities, towns and villages, traditional grocery stores remain the largest store format in Malaysia. The sector is dominated by small family-owned businesses that target price sensitive customers and those looking for convenience. These mainly open-fronted stores usually offer local products and small amounts of popular imported produce. In the larger cities, these stores are increasingly upgrading to a ‘mini-market’ format — with wider aisles and better organised shelves. This format tries to compete against the major supermarket and hypermarket chains, while maintaining a friendly neighbourhood atmosphere.
PICTURE 1: GIANT STORE IN KUALA LUMPUR
› Refer to Annex II for retailer information and contact details.
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2.3.2 Premium HoReCa Market
Malaysia has a sizable and growing consumer food service market. Dining out in Malaysia is a national pastime, underpinned by cheap prices, an abundance of choice and long opening hours. This reduces incentives to cook at home. It is estimated that the food service market today is valued between AUD 5.2 billion to AUD 5.8 billion with annual growth forecast between 7–10 per cent per year since 2012. Hotels and resorts and the institutional (corporate) sub-sectors in Malaysia represent the best potential customers for Australian suppliers, with their higher proportion of premium consumers.
Major supermarket operators
The Cold Storage Group
� Malaysia’s largest food retailer, operating hypermarkets and supermarkets under Cold Storage and Giant brands
� Giant brand targets mass market and is a trusted brand
� Cold Storage targets high income shoppers, offering a wide variety of local and imported products
Tesco Malaysia
� Operates Tesco and Tesco Extra stores in major cities, targeting the mass market
� Carries mainly locally sourced products, but is increasing the proportion of imported products (mainly from the UK)
AEON Malaysia
� Took over Carrefour Malaysia in 2012
� Operates Jusco stores nationally, which is the largest high-end department store chain with supermarkets, targeting middle to high-end income customers
� Carries mainly locally sourced products, but is increasing the proportion of imported products (mainly from Japan)
� AEON Big is AEON’s hypermarket chain, with 27 stores
The Store
� Department stores chain with supermarkets
� Home-grown store that offers price-competitive products
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2.3.3 Distribution channels
In Malaysia, only licensed importers can manage import procedures and have the right to import products. Different product categories require different import licences and distribution channels. Most food importers also act as distributors and most imported food and beverages are channelled through importers/distributors who normally distribute direct to retailers and catering end-users.
FIGURE 2: ROUTES TO THE MARKET — RETAILERS
In the HoReCa industry, foreign suppliers are typically required to work with food distributors in the premium food segment that take over the import process for them. Through their dealers, they market the products to the individual HoReCa branches.
› Refer to Annex IV for important Premium HoReCa Market contacts.
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FIGURE 3: ROUTES TO THE MARKET — HORECA
Accessing Malaysian supermarkets and hypermarkets
Major supermarket chains in Malaysia have a mix of direct and distributor-sourced imports. Direct purchasing is typically for larger volume products, where experienced foreign suppliers can meet retailer requirements — and cutting out the distributor can generate significant savings. Second-tier supermarkets and local convenience stores buy almost all of their imported product through importers/agents due to their lack of adequate central warehousing, processing and delivering facilities. This likelihood to source directly will increase as smaller scale chains become more sophisticated.
Accessing Malaysian convenience stores
Exporters should view the convenience store sector as a secondary market to target, after having first entered the supermarket and hypermarket segment. This route to market will necessitate the use of importers/distributors who will have the necessary relationships with 7-Eleven and the petrol station convenience stores. The key to this format in Malaysia is ensuring availability of product in smaller sizes.
Accessing the Malaysian premium HoReCa market
Most food service sectors, i.e. hotels, restaurants and fast food operators, are not equipped or resourced to handle direct import from a large number of individual suppliers overseas. It is critically important to use experienced and well-connected importer/distributors in Malaysia.
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Distributors
A number of retailers have established importer/distributor operations as subsidiaries, with Siam Makro being a major player in the distribution of bulk goods to the supermarket and HORECA industry. Australian exporter BEMCO plays an important role as consolidator for small orders and small to medium purchases. Australian exporters are often not prepared for the fact that international marketing activities are quite costly, and can underestimate the importance of educating buyers about new products, including how products are used or served.
2.3.4 Food trade shows
New brands should consider exhibiting at trade shows to receive buyer feedback and to establish contact with importers and distributors who have experience in the specific category. The major food trade shows in Malaysia are listed below.
Malaysia International Food & Beverage Fair
� Kuala Lumpur, yearly
� Covers all food products and food technology
Malaysia International Food Processing & Packaging
� Kuala Lumpur, yearly
� Packaging, labelling, food processing & bakery equipment
Malaysia International Halal Showcase
� Kuala Lumpur, yearly
� Trading platform for sourcing and selling of global halal products
› For more information on these major trade shows, refer to Annex VI.
Insights — Routes to the market
� Start by assessing whether your product needs any adjustment in ingredients or packaging to suit the Malaysian consumer.
� Consider adapting your product to the local market, e.g. use more colourful packaging and add/change flavours if necessary (this has been the major challenge for Australian exporters in the past).
� Keep in mind that Malaysia wants to establish itself as the Halal hub.
� Distributors do not offer much help with certification/licensing issues, but will be able to provide some general assistance on compliance.
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REGULATORY AND TRADING ENVIRONMENTS
3.1 TRADE POLICY POSITION AND APPROACH TO TRADE AGREEMENTSThe Malaysian Government has a relatively open approach to international trade. Officials acknowledge the reliance on imported product, particularly for strong growth categories, such as meat and dairy, as 95 per cent of product is imported. The Government has an aggressive approach to trade agreements, actively seeking new partners and driving negotiations with most of its significant trading partners. At present, The Malaysian Government is keen to provide incentives for foreign food manufacturers to establish local facilities. They offer, for example, tax free holidays (up to 10 years in “Halal Business Parks”) and have been relatively successful in attracting multinational food manufacturers.
Malaysia and Australia recently signed a Free Trade Agreement (MAFTA) which came into force on 1 January 2013. This goes further and deeper than the 2010 ASEAN-Australia-NZ FTA, to which Malaysia was also a signatory. In addition, Malaysia has FTAs with Chile, India, Japan, New Zealand, and Pakistan. A bilateral FTA with the European Union is now underway. As an ASEAN member, it also has regional FTAs with China, Korea, Japan and India, in addition to the regional agreement with Australia and New Zealand.
TABLE 3: MALAYSIA'S FREE TRADE AGREEMENTS
Trade Partner Trade Agreement Effective Date
Malaysia-Australia 1 January 2013
Malaysia-Chile 25 February 2012
Malaysia-India 1 July 2011
Malaysia-New Zealand 1 August 2010
ASEAN-India 1 January 2010
ASEAN-Korea 1 January 2010
ASEAN-Australia-New Zealand 1 January 2010
ASEAN-Japan 1 February 2009
Malaysia-Pakistan 1 January 2008
Malaysia-Japan 13 July 2006
ASEAN-China 1 January 2005
AFTA 1 January 1993
Under negotiation
Malaysia-EU
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3.2 TARIFF AND NON-TARIFF BARRIERS
3.2.1 Tariff Barriers
The Malaysia-Australia Free Trade Agreement (MAFTA) has significantly reduced tariffs on trade between the countries. 97.6 per cent of Australian goods currently exported to Malaysia became eligible for tariff-free treatment on entry into force of the Agreement (1 January 2013), which will rise to 99 per cent in 2017. Processed foods are typically tariff-free.
Tariff rate quotas
Under MAFTA, Malaysia has tariff rate quotas in place for products such as dairy, meat and eggs that are expanded on a yearly basis. “In quota” tariffs are at 0 per cent and “out of quota” tariffs range from 10 per cent to 25 per cent.
3.2.2 Non-Tariff Barriers (NTBs)
Processed/packaged foods enjoy low levels of non-tariff trade barriers (NTBs).
3.3 OVERVIEW OF FOOD REGULATION AND IMPORT STANDARDSFood safety and quality control are governed by Malaysia’s Food Act 1983 and the Food Regulations of 1985. These comprise of food standards, food hygiene, food import and export, food advertisement and accreditation of laboratories. The Ministry of Health’s (MOH) Food Safety and Quality Division (FSQD) is responsible for law enforcement and implementation. FSQD monitors for specific food contaminants and additives and implements training programs, approves food labels, advises industry and consumers, and provides Health Certificates, HACCP certification, and Free Sale Certificates.
Amended halal regulations
The amended Trade Description Act 2011 for halal certification and marking for products intended for Muslim consumers, defines that imported food for the Muslim consumer base has to be certified halal by a JAKIM certified company. The Malaysian halal standards are generally perceived as being stricter than those of other Islamic countries.
PRACTICAL TIP — Make sure your Malaysian customer knows about duty relief for Australian exports, under our bilateral FTA.
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3.3.1 Registration and Certification
Halal requirements:
� Halal certification, which is now almost a prerequisite for market access, is a detailed process that requires extensive documentation including inspections by the relevant certification bodies. However, Halal certification is crucial for export success and will typically result in faster clearance of products through customs.
� Halal assessments have to be made regarding the production process (inspection of facilities required) and product ingredients (sampling and testing). There are eight certification bodies in Australia (certified by JAKIM, the Department of Islamic Development Malaysia) and costs for facility inspections differ depending on the certification bodies and the inspection and testing required. Processed food ingredients need to be checked for animal fats or other ingredients originating from animals; this means that the whole supply chain might have to be assessed, since all suppliers need to be Halal certified as well.
� Malaysian halal standards are stricter than the multilaterally-agreed Codex Alimentarius halal standard, e.g. segregated transportation for halal and non-halal products is a requirement.
Certificate of origin
Australian suppliers do not need to supply a certificate of origin, but rather a simpler declaration of origin. The Rules of Origin (ROO) requires that exports from Australia are supported by a Declaration of Origin (DOO).
› To see a list of Halal certification bodies in Australia, refer to Annex VII.
› Further information about Certificate of Origin/Declaration of Origin can be found on the DFAT website. Please refer to Annex VII for relevant links.
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3.3.2 Labelling
Malaysia’s Ministry of Agriculture’s Food and Agriculture Marketing Authority 3P (grading packaging and labelling) sets the labelling standards. Specific information can be found on the Austrade website (Export Markets — Malaysia).
› For a link to the Malaysia market profile on the Austrade website, refer to Annex VII.
› A listing of relevant Malaysian Government agencies can be found at Annex V.
Example of Labelling in Bahasa Malaysia
Namapengimport: Name of Importer/Agent/Distributor
Alamat: Address of the Importer
NamaPengeksport: Name of the Exporter
Alamat: Address of the Exporter
Namabiasa: Common name
Gred Standard: Standard grade
Saiz: Size
Negara asal: Country of Origin
Berat: Weight
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SUMMARY
Malaysia is a market in our part of the world with remarkably similar characteristics to Australia, particularly when it comes the middle class consumer. Australian food and beverage suppliers seeking to export should watch export opportunities in Malaysia very closely.
Malaysia could — and should — be considered a second or third step for exporters after New Zealand and the highly competitive Singapore. This is a market growing to 35 million people, with the achievable ambition of joining the “high income” nation club by 2020.
Australia’s signing of a Free Trade Agreement with Malaysia in 2013, to build on the ASEAN-Australia-New Zealand FTA of 2010 to which Malaysia was also a signatory, should place Australian suppliers in a prime position to enter the market. However, as for Thailand, our overall market share of Malaysia’s total food imports are actually decreasing. In recent times, exporters from as far away as Chile have been muscling in on key areas such as fruit juice.
We hope this Market Insights report assists Australian suppliers in recognising the opportunities for their products into Malaysia. In addition to the detailed pricing, packaging and other commercial insights, we have identified some important trends which have practical implications for your market entry strategy:
� Halal certification: certification, whether by an Australian or Malaysian body, is a virtual necessity. This gives you easier market access, and the ability to command a higher price. Malaysia is seen as a leader in the global race for halal standard supremacy. Australian suppliers can leverage this by mixing halal certification with other hallmarks of distinction — organic halal, gluten free halal etc. Some Australian SMEs have had great success in this ‘niche within a niche’.
� Retail channel differences: Malaysia is differentiated in the region from its slower adoption of the convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate. Premium imported items will find a better fit with the larger supermarket and hypermarket chains, while higher volume budget-priced items can be successfully sold through distributors to the traditional family-owned stores.
� Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings — that may lead you to considering alternatives such as artificial sweeteners.
Malaysia is a nice place for Australians to do business. English is widely spoken, the Commonwealth heritage has natural similarities to Australia, and its economic development is apparent in public services and consumer tastes.
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SNACKFOODS
For the purpose of this report, the category of “Snackfoods” covers chocolate, sugar confectionary and cereal-based bar sub-categories. The total Premium Retail Market size of these snackfood product categories in Malaysia was AUD 1.2 billion in 2013.7 Average price range and package size range for the selected sub-categories are set out in Table 4.
TABLE 4: CHARACTERISTICS OF SURVEYED SNACKFOOD SUB-CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Chocolates 1806 Filled/unfilled chocolate slabs, bars or specialty chocolates (i.e. boxes)
Imported: 2.00–5.33 per 100g
Locally produced: 1.33–2.00 per 100g
90–180g
Small slabs: 80g or 90g
Large slabs: 175g or 180g
Chocolate bars: 35–60g
Sugar Confectionary
1704 Particularly non-cocoa confectionary, such as boiled Sweets, Liquorice, Lollipops, Mints, Pastilles, Gums, Jellies, Chews, Toffees, Caramels, Nougat, but not including chewing gum
0.67–1.33 per 100g
100–150g; most common: 150g
Cereal-based bars
1904 Roasted or unroasted cereal-based snack bars
1.33–2.67 per 100g
Boxes of 5–6 bars: 180–300g
Individual bars: 35–50g
4.1 CHOCOLATESThe total Premium Retail Market size for chocolate in Malaysia was AUD 263 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years.8
Average price range and package size range for chocolate in the Selected Premium Retail Market are set out in Table 5.
7 Estimate: Euromonitor and decisionAsia analysis8 Estimate: Euromonitor and decisionAsia analysis
4
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TABLE 5: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - CHOCOLATE
Product Category Price Range in AUD Package Size Range
Chocolates Imported: 2.00–5.33 per 100g
Locally produced: 1.33–2.00 per 100g
90–180g
Small slabs: 80g or 90g
Large slabs: 175g or 180g
Chocolate bars: 35–60g
4.1.1 Key players and brands
Figure 4 sets out the indicative “Share of Shelf” for chocolate brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 4: MAJOR CHOCOLATE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market is dominated by Cadbury, Vochelle (Maestro Swiss Chocolate) and KitKat (Nestle), all produced locally. Hershey’s chocolate is another strong brand that is currently imported from China, but they are currently setting up a manufacturing facility in Malaysia (Johor). Another prominent local brand is Royal De Dolton, produced by Sweetkiss Food Industry. Imported brands have lower levels of market share, e.g. Ferrero, Van Houten and Toblerone (Mondelez).
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4.1.2 Packaging
The average package size for chocolates in the Selected Premium Retail Market ranges between 90 grams and 180 grams for slabs of chocolate. 80 and 90 gram packages are the most common size for smaller slabs and 175 and 180 grams are most common for larger slabs. For chocolate bars, the average package size ranges between 35 grams and 60 grams in the Selected Premium Retail Market.
4.1.3 Price points
The average price for locally produced chocolate in the Selected Premium Retail Market ranges between MYR 4–6 (AUD 1.33 – AUD 2.00) per 100 grams. Imported chocolate prices range between MYR 6–16 (AUD 2.00 – AUD 5.33) per 100 grams. Retailers in the Selected Premium Retail Segment enjoy retail margins in the range of 8 per cent–15 per cent.
4.1.4 Product trends
The major flavours used in chocolates and chocolate bars are milk chocolate, almond, and fruit and nut. Local manufacturers of chocolates mainly target consumers with preferences for individually wrapped chocolate bars, large bars as well as party packs and gift boxes. Single-serve portions are becoming increasingly popular among health conscious customers. High-end consumers are well aware of differences in quality of chocolates and are often willing to spend additional money on imported products.
4.1.5 Marketing and promotion
Common promotions for chocolates in the Premium Retail Market consist of price promotions and bonus packs for customers. Trade promotion and in-store promotion are typically required and form part of the trading terms. Our survey of the Selected Premium Retail Segments has identified 2 promotions (active during the survey period).
4.1.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on chocolate were eliminated in 2013. However, importers of chocolate are required to pay VAT of 10 per cent.
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
› The details of promotions identified during the survey period are available at Annex I.
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4.1.7 Routes to market
The typical route to the Premium Retail Market for imported chocolates and global brands that are produced locally is through 3rd party distributors, while local brand chocolate is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Segment with a significant selection of imported chocolates.
� 5 distributors supplying the Malaysian Premium Retail Segment with a significant selection of imported chocolates.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the chocolate sub-category.
PICTURE 2: CHOCOLATE PROMOTION AT AEON SUPERMARKET
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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4.2 SUGAR CONFECTIONERYThe total Premium Retail Market size for sugar confectionery in Malaysia was AUD 632 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years9.
Average price range and package size range for sugar confectionery in the Selected Premium Retail Market are set out in Table 6.
TABLE 6: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — SUGAR CONFECTIONERY
Product Category Price Range in AUD Package Size Range
Sugar Confectionery 0.67–1.33 100–150g; most common: 150g
4.2.1 Key players and brands
Figure 5 sets out the indicative “Share of Shelf” for sugar confectionery brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 5: MAJOR SUGAR CONFECTIONERY BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Segment is dominated by Southeast Asian brands: Malaysia’s local Lot100 and Fruit Plus (Khee San Foods) brands, the Indonesian-based brand Kopiko and the Filipino brand Markenburg.
9 Estimate: Euromonitor and decisionAsia analysis
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4.2.2 Packaging
The average package size for imported sugar confectionery in the Selected Premium Retail Market ranges between 100 grams and 150 grams, with 150 gram packages being the most common size.
4.2.3 Price points
The average price for sugar confectionery in the Selected Premium Retail Market ranges between MYR 2–4 (AUD 0.67 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
PICTURE 3: SHELF WITH SUGAR CONFECTIONERY AT TESCO MALAYSIA
4.2.4 Product trends
The major flavours used in sugar confectionery are fruit mixes, coffee, and mint flavours. New product trends in the premium sugar confectionery category are green tea candies. Malaysians typically prefer hard candy over chewy candy. There is a perceivable trend towards candy options with lower sugar content.
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
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4.2.5 Marketing and promotion
Common promotions for sugar confectionery in the Premium Retail Market consist of free product sampling, in particular in seasonal gift packs. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets could not identify any current promotions (active during the survey period).
4.2.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on sugar confectionery were eliminated in 2013. However, importers of sugar confectionery are required to pay VAT of 10 per cent.
4.2.7 Routes to market
The typical route to the Premium Retail Market for imported sugar confectionery and global brands that are produced locally is through 3rd party distributors, while local brand sugar confectionery is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported sugar confectionery.
� 5 distributors supplying the Malaysian Premium Retail Market with a significant selection of imported sugar confectionery.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the sugar confectionery sub-category.
PICTURE 4: MARKENBURG MARSHMALLOWS PACKAGING WITH HALAL CERTIFICATION
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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4.3 CEREAL-BASED BARSThe total Premium Retail Market size for cereal-based bars in Malaysia was AUD 316 million in 2013. The market is expected to grow at a CAGR of 2–3 per cent over the next 3 years10.
Average price range and package size range for cereal-based bars in the Selected Premium Retail Market are set out in Table 7.
TABLE 7: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — CEREAL-BASED BARS
Product Category Price Range in AUD Package Size Range
Cereal-based Bars 1.33–2.67 per 100g Boxes of 5–6 bars: 180-300g
Individual bars: 35–50g
4.3.1 Key players and brands
Figure 6 sets out the indicative “Share of Shelf” for cereal-based bars brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 6: MAJOR CEREAL-BASED BARS BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
10 Estimate: Euromonitor and decisionAsia analysis
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Malaysia’s Premium Retail Market for cereal-based bars consists of imported brands mainly. Key brands with high shares of shelf space are Dorset, Kellogg’s, Oat Krunch and Jacob’s.
4.3.2 Packaging
The average package size for cereal-based bars in the Selected Premium Retail Market ranges between 180 grams and 300 grams for packages of 5 to 6 bars, or between 35 grams and 50 grams per individual bar.
4.3.3 Price points
The average price for cereal-based bars in the Selected Premium Retail Market ranges between MYR 4–8 (AUD 1.33 – AUD 2.67) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
4.3.4 Product trends
The major flavours used in cereal-based bars are fruit (particularly apricot), fruit & nut or chocolate. Increasing diet consciousness is now driving the sales of cereal bars in the Premium Retail Market, with major demand coming from foreigners, students and the elderly population.
4.3.5 Marketing and promotion
Cereal-based bars are not heavily promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
4.3.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on cereal-based bars were eliminated in 2013. However, importers of cereal-based bars are required to pay VAT of 10 per cent.
4.3.7 Routes to market
The typical route to the Premium Retail Market for imported cereal-based bars is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
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Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Market carrying cereal-based bars with a significant selection of imported cereal-based bars.
� 1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported cereal-based bars.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the cereal-based bars sub-category.
PICTURE 5: CEREAL-BASED BARS AT THE STORE
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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BEVERAGES
For the purpose of this report, the category of “Beverages” covers fruit juice, tea and premium cold beverage sub-categories. The total Premium Retail Market size of these beverage product categories in Malaysia was AUD 1.37 billion in 2013.11 Average price range and package size range for the selected sub-categories are set out in Table 8.
TABLE 8: CHARACTERISTICS OF SURVEYED BEVERAGE CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Fruit Juice 2009 Specific product types that represent local trends. For example, this done by examining shelf space allocation at major premium retailers.
Imported: 1.67–2.67
Locally produced: 1.33–1.67
1 litre (some 2.4 litre containers present)
Tea 0902 Tea for consumption as warm beverage
Traditional flavours (e.g. black and milk): 1.67–2.33 per 100g
Herbal fruit and other flavours: 4.00–7.67 per 100g
50–200g
Premium Cold Beverages
2202 Energy Drinks, Ready-to-drink tea (e.g. iced tea), premium non-cola carbonated drinks
Isotonic and tea-based: 0.67–1.33 per litre
Milk-based: 1.67–3.33 per litre
Canned beverages: 240–300ml
Small size bottled beverages: 250–500ml
Large size bottled beverages: 1–1.5l
11 Estimate: Euromonitor and decisionAsia analysis
5
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5.1 FRUIT JUICEThe total Premium Retail Market size for fruit juice in Malaysia was AUD 316 million in 2013. The market is expected to grow at a CAGR of 12–15 per cent over the next 3 years.12
Average price range and package size range for fruit juice in the Selected Premium Retail Market are set out in Table 9.
TABLE 9: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — FRUIT JUICE
Product Category Price Range in AUD Package Size Range
Fruit Juice Imported: 1.67–2.67
Locally produced: 1.33–1.67
1 litre (some 2.4 litre containers present)
5.1.1 Key players and brands
Figure 7 sets out the indicative “Share of Shelf” for fruit juice brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 7: MAJOR FRUIT JUICE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
12 Estimate: Euromonitor and decisionAsia analysis
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The Premium Retail and HoReCa Markets are dominated by the Sunkist and Marigold brands that are both produced locally. Leading imported brands are Florida, Tropicana (US) and Dimes (Turkey). However, Thai juice brands are expected to become much stronger players in the next few years, since they are very price competitive as compared to other imported brands.
5.1.2 Packaging
The standard package size for fruit juice in the Selected Premium Retail Market is 1 litre. Berri fruit juice, however, is also available in 2.4 litre containers.
PICTURE 6: MARIGOLD JUICE PACKAGING
5.1.3 Price points
The average price for imported fruit juice in the Selected Premium Retail Market ranges between MYR 5–8 (AUD 1.67 – AUD 2.67) per litre. Locally produced fruit juice in the Selected Premium Retail Market has an average price between MYR 4–5 (AUD 1.33 – AUD 1.67) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
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5.1.4 Product trends
The major flavours used in fruit juice sold in the Premium Retail and HoReCa Markets are orange, apple, pineapple, pink guava and mixed fruit and vegetable, with orange being the most popular flavour. The demand for orange juice without pulp is significantly higher than juice containing pulp. However, there are also significant amounts of cranberry, mango and grape juice on the Premium Retail shelves. An emerging trend has been the addition of healthy or functional ingredients to fruit juices, such as aloe vera or cranberry juice mixed with traditional juice flavours (e.g. grape and aloe vera or apple and cranberry). In general, Malaysians prefer sweet flavours over sour or tangy flavours. Major health claims used in the Premium Retail Market for fruit juices are: “no sugar added”, “no preservatives”, and “rich in Vitamin C”.
5.1.5 Marketing and promotion
Common promotions for fruit juice in the Premium Retail Market consist of product sampling in the form of free small juice packs to introduce new flavours or price promotions such as “buy 2 and get one for free”. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Especially for product introduction, retailers require extensive promotional activities. Our survey of the Selected Premium Retail Markets has identified one promotion (active during the survey period).
5.1.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on fruit juice were eliminated in 2013. However, importers of fruit juice are required to pay VAT of 10 per cent.
5.1.7 Routes to market
The typical route to the Premium as well as the Premium HoReCa Market for imported fruit juice is through 3rd party distributors. Local brand fruit juice is also distributed through 3rd party distributors, but in some cases directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 4 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported fruit juice.
� 4 distributors supplying the Malaysian Premium Retail Market and the HoReCa industry with a significant selection of imported fruit juice.
› The details of promotions identified during the survey period are available at Annex I.
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PICTURE 7: FRUIT JUICE DISPLAY AT JUSCO
5.2 TEAThe total Premium Retail Market size for tea in Malaysia was AUD 211 million in 2013. The market is expected to grow at a CAGR of 4–7 per cent over the next 3 years.13
Average price range and package size range for tea in the Selected Premium Retail Market are set out in Table 10.
TABLE 10: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - TEA
Product Category Price Range in AUD Package Size Range
Tea Traditional flavours (e.g. black and milk): 1.67–2.33 per 100g
Herbal fruit and other flavours: 4.00–7.67 per 100g
50–200g
13 Estimate: Euromonitor and decisionAsia analysis
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5.2.1 Key players and brands
Figure 8 sets out the indicative “Share of Shelf” for tea brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 8: MAJOR TEA BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market is dominated by the international brands Lipton (Yellow Label), Twinings, and Dilmah and the local brands BOH and Sabah. The Premium HoReCa Market is led by international brands such as Lipton, Twinings and Dilmah mainly.
5.2.2 Packaging
The average package size for tea in the Selected Premium Retail Market ranges between 50 grams and 200 grams.
› A full list of surveyed package sizes is available at Annex I.
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5.2.3 Price points
The average price for tea in the Selected Premium Retail Market ranges between MYR 5–7 (AUD 1.67 – AUD 2.33) per 100 grams for traditional flavours such as black teas and milk teas. The average price for tea with more herbal and more “exotic” or fruit flavours such as mango and passion fruit, ranges between MYR 12–23 (AUD 4.00 – AUD 7.67) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.
5.2.4 Product trends
Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends however are imported fruit flavoured teas with apple and berry flavours currently being very successful (Lipton recently launched these two flavours).
5.2.5 Marketing and promotion
Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends include imported fruit flavoured teas with apple and berry flavours. Lipton recently launched these two flavours in the Malaysian market.
5.2.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on tea were eliminated in 2013. However, importers of tea are required to pay VAT of 10 per cent.
5.2.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally produced tea is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 5 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported tea.
� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported tea.
› A full list of surveyed retail prices is available at Annex I.
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PICTURE 8: TEA SHELF DISPLAY AT TESCO MALAYSIA
› A full list of surveyed retail prices is available at Annex I.
Austrade Insights
� With remaining food safety concerns and the fear of pesticides in teas, there is more demand for imported teas that are perceived as being safe.
� Imports from India and Sri Lanka are currently the most competitive, due to lower pricing.
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5.3 PREMIUM COLD BEVERAGES (NON-ALCOHOLIC)The total Premium Retail Market size for premium cold beverages in Malaysia was AUD 842 million in 2013. The market is expected to grow at a CAGR of 10–12 per cent over the next 3 years.14
TABLE 11: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM COLD BEVERAGES
Average price range and package size range for premium cold beverages in the Selected Premium Retail Market are set out in Table 11.
Product Category Price Range in AUD Package Size Range
Premium Cold Beverages Isotonic and tea-based: 0.67–1.33 per litre
Milk-based: 1.67–3.33 per litre
Canned beverages: 240–300ml
Small size bottled beverages: 250–500ml
Large size bottled beverages: 1–1.5l
5.3.1 Key players and brands
Figure 9 sets out the indicative “Share of Shelf” for premium cold beverage brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 9: MAJOR PREMIUM COLD BEVERAGES BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market for premium cold beverages is dominated by locally produced isotonic drinks such as Revive, Power Champ and Excel 8, as well as locally produced milk-based RTD drinks such as Tongkat Ali Café, Pearl Café and Milo. In the RTD tea segment, Drinho Chrysanthemum Tea is very popular. Energy drink brands do not have a significant share of shelf space in the Premium Retail Market.
14 Estimate: Euromonitor and decisionAsia analysis
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5.3.2 Packaging
The average bottle or can size for premium cold beverages in the Selected Premium Retail Market ranges between 240 ml to 300 ml for canned beverages (e.g. Milo and Drinho), between 250 ml and 500 ml for smaller size bottled beverages, and between 1 litre and 1.5 litres for large size bottled beverages.
5.3.3 Price points
The average price for isotonic and tea-based premium cold beverages in the Selected Premium Retail Market ranges between MYR 1.70–4 (AUD 0.67 – AU D1.33) per litre. The average price for milk-based premium cold beverages ranges between MYR 5–10 (AUD 1.67 – AUD 3.33) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 5 per cent–12 per cent.
5.3.4 Product trends
Milk-based coffee and chocolate, isotonic and iced tea (especially chrysanthemum) RTD beverages lead the Premium Retail Market segment. Milk-based coffee or chocolate premium cold beverages are particularly successful in the Malaysian Premium Retail Market. Most recently, demand has grown for drinks with added health claims such as vitamin waters (e.g. YOU-C 1000), milk teas or Bird’s Nest beverages (contain active ingredients from nests made by swiftlet birds). These are claimed to be good for digestion and stimulate cell and tissue growth.
5.3.5 Marketing and promotion
Common promotions for premium cold beverages in the Premium Retail Market consist of product sampling. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
› The details of promotions identified during the survey period are available at Annex I.
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5.3.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on premium cold beverages phased out at the end of 2013. However, importers of premium cold beverages are required to pay VAT of 10 per cent.
5.3.7 Routes to market
The typical route to the Premium Retail Market for imported premium cold beverages is through 3rd party distributors, while locally produced premium cold beverages are typically distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of premium cold beverages.
� 5 distributors supplying the Malaysian Premium Retail Market with a significant selection of premium cold beverages.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the premium cold beverage sub-category.
PICTURE 9: COFFEE-BASED PREMIUM COLD BEVERAGE AT TESCO MALAYSIA
› An overview and contact details for retailers and distributors are available at Annex II and III.
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BAKED GOODS
For the purpose of this report, the category of “Baked Goods” covers biscuit and baking mix sub-categories. The total Premium Retail Market size of these baked goods product categories in Malaysia was AUD 1.16 billion in 2013.15 Average price range and package size range for the selected sub-categories are set out in Table 12.
TABLE 12: CHARACTERISTICS OF SURVEYED BAKED GOODS CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Biscuits 1905 Sweet biscuits (excluding gingerbread, waffles, wafers)
Crisp savoury biscuits
0.33–1.33 per 100g
150–450g
Baking Mixes 190120 Baking mixes and prepared doughs for breads, cakes and biscuits
3.33–6.67 per kg 360–420g
6.1 BISCUITSThe total Premium Retail Market size for biscuits in Malaysia was AUD 947 million in 2013. The market is expected to grow between 4–5 per cent in total for the next 3 years.16
Average price range and package size range for biscuits in the Selected Premium Retail Market are set out in Table 13.
TABLE 13: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – BISCUITS
Product Category Price Range in AUD Package Size Range
Biscuits 0.33–1.33 per 100g 150–450g
15 Estimate: Euromonitor and decisionAsia analysis16 Estimate: Euromonitor and decisionAsia analysis
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6.1.1 Key players and brands
Figure 10 sets out the indicative “Share of Shelf” for biscuits brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 10: MAJOR BISCUITS BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market for sweet biscuits is dominated by Indonesian and locally produced international brands such as Tiger (Mondelez Malaysia), Oreo (Mondelez Indonesia), and the local brands Julie’s and Lee.
The Premium Retail Market for salty biscuits is led by locally produced international brands like Chipsmore (Mondelez Malaysia), Jacob’s (Mondelez Malaysia) and Ritz (Mondelez Indonesia). Strong local brands in the salty biscuits segment are Hwa Tai and Julie’s.
6.1.2 Packaging
The average package size for biscuits in the Selected Premium Retail Market ranges between 150 grams and 415 grams. Salty biscuit packages tend to be larger than sweet biscuit packages.
› A full list of surveyed package sizes is available at Annex I.
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6.1.3 Price points
The average price for biscuits in the Selected Premium Retail Market ranges between MYR 1–4 (AUD 0.33 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin. Prices are expected to increase in the short term (next 1–2 years), due to an increase in the underlying price of ingredients.
6.1.4 Product trends
The Malaysian Premium biscuit market offers a balanced selection of sweet and salty biscuit, with sweet biscuits being in slightly higher demand. Over the next few years, the demand for sweet biscuits is expected to grow at a faster rate than salty biscuit demand, with sweet biscuits eventually occupying close to 80 per cent of shelf space. Major flavours used in sweet biscuits are chocolate, peanut and butter. Popular salty flavours are “original”, vegetable and high fibre grains. New trends are corn, oat or wheat biscuits and low cholesterol options.
In the Premium HoReCa Market, demand mainly exists for savoury, cracker-type biscuits — it is not yet sufficiently developed for sweet biscuits.
6.1.5 Marketing and promotion
Common promotions for biscuits in the Premium Retail Market consist of product sampling, or the provision of bonus products or price discounts. Our survey of the Selected Premium Retail Markets has identified 6 promotions (active during the survey period).
› A full list of surveyed retail prices is available at Annex I.
Austrade Insights
� Malaysians are consuming snack foods on a daily basis, with baked goods such as biscuits being one of the most popular types of snacks.
� Malaysians (adults) prefers savoury snacks/biscuits, however, there is a growing interest for sweet biscuits (eg. chocolate or chocolate coated).
� There is also a growing interest for healthy baked snacks/biscuits for children.
› The details of promotions identified during the survey period are available at Annex I.
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PICTURE 10: BISCUIT PROMOTION AT TESCO MALAYSIA
6.1.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on biscuits were eliminated in 2013. However, importers of biscuits are required to pay VAT of 10 per cent.
6.1.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally produced biscuits is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported biscuits.
� 4 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported biscuits.
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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6.2 BAKING MIXES The total Premium Retail Market size for baking mixes in Malaysia was AUD 211 million in 2013. The market is expected to grow at a CAGR of 3-4 per cent over the next 3 years.17
Average price range and package size range for baking mixes in the Selected Premium Retail Market are set out in Table 14.
TABLE 14: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — BAKING MIXES
Product Category Price Range in AUD Package Size Range
Baking mixes 3.33-6.67 per kg 360-420g
6.2.1 Key players and brands
Figure 11 sets out the indicative “Share of Shelf” for baking mix brands in the Malaysian Selected Premium Retail Market.
FIGURE 11: MAJOR BAKING MIX BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
17 Estimate: Euromonitor and decisionAsia analysis
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The Malaysian Premium Retail Market for baking mixes is led by international brands such as the US brand Pillsbury (General Mills, cake and bread mixes, manufactured in India) the Filipino brand Nona (cake mixes, produced locally) and Indonesian brand HAAN (cake mixes, produced in Indonesia. Other Western brands like White Wings have only small shares of shelf space. A local brand that is present throughout the Premium Retail Market is FFM Berhad (PPB Group, cakes mixes).
6.2.2 Packaging
The average package size for baking mixes in the Selected Premium Retail Market ranges between 360 grams and 420 grams.
6.2.3 Price points
The average price for baking mixes in the Selected Premium Retail Market ranges between MYR 10–20 (AUD 3.33 – AUD 6.67) per kilogram. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
6.2.4 Product trends
Baking mixes are quite popular in Malaysia already, but demand is expected to grow following the increasing trend among younger females baking at home for convenience. Most shelf space in the Premium Retail Market is occupied by plain and whole meal bread mixes and banana cake, as well as butter and chocolate cake mixes.
6.2.5 Marketing and promotion
Baking mixes are not highly promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
Austrade Insights
� Home baking as family activity is becoming more popular, especially due to the influence of Masterchef and other celebrity chefs baking TV shows. Baking ingredients and ingredients for baking are in demand.
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6.2.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on baking mixes were eliminated in 2013. However, importers of baking mixes are required to pay VAT of 10 per cent.
6.2.7 Routes to market
The typical route to the Premium Retail Market for imported and locally produced baking mixes is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported baking mixes.
� 1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported baking mixes.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the baking mixes sub-category. Most Premium HoReCa players prepare their own baking mixes.
PICTURE 11: CAKE BAKING MIX DISPLAY AT AEON BIG
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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CONDIMENTS
For the purpose of this report, the category of “Condiments” covers premium table sauces and jams sub-categories. The total Premium Retail Market size of these condiments product categories in Malaysia was AUD 474 million in 2013.18 Average price range and package size range for the selected sub-categories are set out in Table 15.
TABLE 15: CHARACTERISTICS OF SURVEYED CONDIMENTS SUB-CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Premium Table Sauces
2103 Table sauces, excluding tomato-based sauces, with a focus on ‘premium’ sauces
Imported: 2.33–4.33 per 100ml
Locally produced: 1.00–3.33 per 100g
Soy-based: 0.33–0.67 per 100g
100–200ml
Jams 2007 Jams — particularly highest value flavours in each market
0.67–1.33 per 100g
170–400g
7.1 PREMIUM TABLE SAUCESThe total Premium Retail Market size for premium table sauces in Malaysia was AUD 421 million in 2013. The market is expected to grow at a CAGR of 15–20 per cent over the next 3 years.19
Average price range and package size range for premium table sauce in the Selected Premium Retail Market are set out in Table 16.
TABLE 16: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM TABLE SAUCE
Product Category Price Range in AUD Package Size Range
Premium Table Sauce Locally and Indonesian produced: 1.00–3.33 per 100g
Soy-based: 0.33–0.67 per 100g
Imported, chili-based: 2.33–4.33 per 100ml
250–500g
Chili-based: 60–150ml
18 Estimate: Euromonitor and decisionAsia analysis19 Estimate: Euromonitor and decisionAsia analysis
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7.1.1 Key players and brands
Figure 12 sets out the indicative “Share of Shelf” for premium table sauce brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 12: MAJOR PREMIUM TABLE SAUCE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The premium table sauces segment in the Malaysian Premium Retail Market is dominated by local brands and international brands produced locally such as Life, Kimball (Campbell’s Malaysia), Maggi (Nestle) and Lee Kum Kee. The strongest imported brands are Tabasco (McIlhenny) and Heinz (Indonesia).
7.1.2 Packaging
The average bottle content for premium table sauce in the Selected Premium Retail Market ranges between 250 grams and 500 grams, and between 60ml and 150ml for chili-based sauces.
› A full list of surveyed package sizes is available at Annex I.
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7.1.3 Price points
The average price for locally and Indonesian produced premium table sauce in the Selected Premium Retail Market ranges between MYR 3–10 (AUD 1.00 – AUD 3.33) per 100 grams. The average price for soy-based sauces ranges between MYR 1–2 (AUD 0.33 – AUD 0.67) per 100 grams. Imported chili-based premium table sauce in the Premium Retail Market has an average price range between MYR 7–13 (AUD 2.33 – AUD 4.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
7.1.4 Product trends
Varieties of Asian flavours remain most popular in the Malaysian Premium Retail Market for premium table sauces. The major flavours currently offered are chili, soy, oyster, ginger, Thai plum, and garlic. Mayonnaise-based sauces (e.g. salad dressings) are in small but growing demand. Lady’s Choice (Unilever Malaysia) and Ina Paarman’s (South Africa) are the most common brands in this segment. Mayonnaise-based sauces are more common in the Premium HoReCa Market, in addition to Tabasco sauce.
7.1.5 Marketing and promotion
Premium table sauce are not highly promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
7.1.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on premium table sauces were eliminated in 2013. However, importers of premium table sauces are required to pay VAT of 10 per cent.
7.1.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported Premium table sauce is through 3rd party distributors, while locally produced products are distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 5 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported premium table sauces.
� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa market with a significant selection of imported premium table sauces.
› A full list of surveyed retail prices is available at Annex I.
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PICTURE 12: TABASCO SAUCE DISPLAY AT TESCO MALAYSIA
Austrade Insights
� The Western style premium table sauces segment is experiencing strong growth, with Malaysians now looking to experience new flavours; in contrast, the market for traditional style sauces is very crowded.
� Salad sauces with mayonnaise are in growing demand (French, Thousand Islands, Ranch); locally produced competing products are generally lower quality in taste and texture
� Though Malaysians are relatively familiar with the taste of western style table sauces and salad dressings, some product adaptation (eg. taste/formula/etc) to suit or appeal to the local taste may encourage consumer preference towards the brand over its competitors.
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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7.2 JAMSThe total Premium Retail Market size for jams in Malaysia was AUD 53 million in 2013. The market is expected to grow at a CAGR of 5–6 per cent over the next 3 years.20
Average price range and package size range for jams in the Selected Premium Retail Market are set out in Table 17.
TABLE 17: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — JAMS
Product Category Price Range in AUD Package Size Range
Jams Locally produced: 0.33–0.67 per 100g
Imported: 0.67–1.33 per 100g
400–510g
7.2.1 Key players and brands
Figure 13 sets out the indicative “Share of Shelf” for jam brands in the Malaysian Selected Premium Retail Market.
FIGURE 13: MAJOR JAM BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
20 Estimate: Euromonitor and decisionAsia analysis
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The Malaysian Premium Retail Market for jams is dominated by Unilever’s brand Lady’s Choice that is produced by Chabaa, Thailand. However, there is presence of many imported jams from the US and Europe, e.g. Danish Selection, Movenpick, Smucker’s, St. Dalfour and Chivers. The strongest brand that is locally produced is Eva (K&W Corp).
7.2.2 Packaging
The average packaging size for jams in the Selected Premium Retail Market ranges between 340 grams and 510 grams, with 400 gram jars being the most common size jam packaging.
7.2.3 Price points
The average price for jams in the Selected Premium Retail Market ranges between MYR 1–2 (AUD 0.33 – AUD 0.67) per 100 grams for locally produced jams, and between MYR 2–4 (AUD 0.67 – AUD 1.33) for imported jams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
7.2.4 Product trends
The traditional Malaysian diet does not include any jam-type spreads — jam is mostly in demand among the younger population and expatriates. The most popular flavours currently used are strawberry, pineapple, grape, blackcurrant and mixed fruits. In the Premium HoReCa Market, strawberry and mixed fruits are in high demand.
7.2.5 Marketing and promotion
Typical promotions for jams in the Premium Retail Market are price promotions. Our survey of the Selected Premium Retail Markets identified one promotion (active during the survey period).
7.2.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on jams were eliminated in 2013. However, importers of jams are required to pay VAT of 10 per cent.
› A full list of surveyed package sizes is available at Annex I.
› A full list of surveyed retail prices is available at Annex I.
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7.2.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported jams is through 3rd party distributors, while locally produced jams are mostly distributed by the manufacturer directly. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 3 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported jams.
� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported jams.
PICTURE 13: JAMS SHELF DISPLAY AT TESCO MALAYSIA
› An overview and contact details for retailers and distributors are available at Annexes II and III.
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AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Salty
Bis
cuit
Lage
nda
"Lem
on P
uff M
arie
Cho
c C
hip
Cra
cker
Bis
cuit
Fing
er C
ream
"
"Lem
on P
uff
Mar
ie C
hoc
Chi
p"12
in a
row
350
g3.
45R
M 0
.01
Salty
Bi
scui
tsJu
lie's
C
hees
e C
rack
ers,
But
ter
crac
kres
and
Whe
at c
rack
ers
Che
ese
Cra
cker
s,
Butte
r cra
ckre
s an
d W
heat
cra
cker
s
3 sh
elfs
with
10
in a
row
up
for
disp
lay
100
g3.
39R
M 0
.03
Salty
Bi
scui
tsJa
cob
Orig
inal
, Hi-C
al V
eget
able
, W
eeta
mea
l, H
i-Fib
re, H
i-Iro
n,
Low
Sod
ium
Hi-F
ibre
Orig
inal
, Hi-C
al
Vege
tabl
e, H
i-Fib
reTo
tal 9
dis
play
s in
1 ro
w.18
0g
3.7
RM
0.0
2
Hw
a Ta
iSu
gar C
rack
er, V
eget
able
, O
rigin
al M
ini C
rack
er, N
aiyu
C
rack
er, S
iang
Sia
ng c
ream
cr
acke
r
Vege
tabl
e, N
aiyu
C
rack
er, S
iang
Si
ang
crea
m
crac
ker
Tota
l 13
disp
lays
in 1
row.
400
g3.
95R
M 0
.01
"Hup
Sen
g C
ream
C
rack
ers"
crea
m c
rack
ers
crea
m c
rack
ers
4 in
a ro
w20
0g
3.9
RM
0.0
2
Brea
dG
ARD
ENIA
Plai
n Br
ead,
But
ters
cotc
h,
who
lem
eal,
choc
orai
sin
and
Rai
sin
Oat
mea
l
Plai
n, B
utte
rsco
tch
and
rais
in o
atm
eal
4 ro
ws
with
10
in e
ach
400
g4.
2R
M 0
.01
Bun
Mas
sim
oO
rigin
al, W
hole
Whe
atO
rigin
alTo
tal 8
dis
play
s in
4 ro
ws.
420
g3.
5R
M 0
.01
Cak
eKE
K PI
SAN
G
(BAN
ANA
CAK
E)
Bana
na C
ake
Bana
na C
ake
Hal
f row
was
dis
play
ed b
y 4
cake
s35
0g
3.59
RM
0.0
1
Bun
FUJI
BAK
ERY
Hon
ey B
ahul
u, c
ocon
ut,
kaya
, red
bea
ns, a
nd
coco
nut k
aya
Hon
ey B
ahul
u,
Coc
onut
and
Kay
a1/
2 sh
elf a
nd 3
in a
row
fo
disp
lay
170
g3.
79R
M 0
.02
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
56
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Dai
ly F
resh
Cor
n, B
utte
r, R
ed B
ean,
C
ocon
ut, K
aya,
Pot
ato,
R
aisi
n
Red
Bea
n, P
otat
o,
Rai
sin
Tota
l 14
disp
lays
in 4
row
s.30
0g
2.8
RM
0.0
1
Butte
r Cak
e M
ix B
akin
g Po
wde
r
"Bun
ga R
aya
Baki
ng
Pow
der"
Orig
inal
Orig
inal
3 D
ispl
ay in
1 R
ow10
00g
4R
M 0
.00
Sulta
na
Butte
r Loa
fW
hite
Win
gsO
rigin
alO
rigin
al2
Dis
play
in 1
Row
400
g5.
9R
M 0
.01
Rai
sin
and
Bran
Muf
fins
INA
PAAR
MAN
'S
kitc
hen
Bisc
otti
with
alm
ond,
van
ila
cake
, Rai
sin
and
Bran
M
uffin
s
Bisc
otti
with
al
mon
d, v
anila
ca
ke, R
aisi
n an
d Br
an M
uffin
s
5 D
ispl
ay in
1 R
ow10
00g
"Bis
cotti
w
ith
alm
ond
Rm
22.
99
vani
la
cake
R
m 2
5.99
R
aisi
n an
d Br
an
Muf
fins
Rm
29.
99"
0.0
2
Cak
e Ba
kery
Mix
FFM
Ber
had
Orig
inal
Orig
inal
3 D
ispl
ay in
1 R
ow10
00g
3.9
RM
0.0
0
Moi
st
Supr
eme
Cak
e M
ix
Pills
bury
"L
emon
, Cho
cola
te,
Pine
appl
e, S
traw
berry
, An
gel F
ood,
Cla
ssic
Whi
te,
Cla
ssic
Yel
low,
Dev
il's F
ood,
G
olde
n Bu
tter R
ecip
e,
Ger
man
Cho
cola
te"
Lem
on, C
hoco
late
, Pi
neap
ple
8 di
spla
ys in
3 ro
ws
1040
g12
.99
RM
0.0
1
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
57
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Panc
ake
In
A Fl
ash
Han
sells
Cho
cola
te C
ream
Cho
cola
te C
ream
2 D
ispl
ay in
1 R
ow36
0g
12.9
9R
M 0
.04
Cho
cola
tes
Voch
elle
Alm
onds
, Haz
elnu
ts,
Frui
t&N
ut, D
airy
Milk
, M
int&
Alm
onds
, Bla
ckcu
rrant
, C
ranb
erry
, Dar
k C
hoco
late
Min
t&Al
mon
ds,
Dai
ry M
ilk, D
ark
Cho
cola
te
Tota
l 21
disp
lays
in 3
row
s.18
0g
7.59
RM
0.0
4
Snac
kfoo
dsC
andy
Sour
Che
rry
Flav
oure
d G
umm
y
Che
rry n
ad le
mon
Che
rry n
ad le
mon
3 in
a ro
w15
0g
11.5
RM
0.0
8
Can
dyLo
t100
Stra
wbe
rry, O
rang
e, G
rape
, M
ango
, Cok
e, A
pple
.G
rape
, App
le,
Stra
wbe
rryTo
tal 1
4 in
2 ro
ws
150
g4.
49R
M 0
.03
Can
dyFo
x'x
Mix
frui
t, be
rries
, men
tol a
nd
lem
onM
ix fr
uit,
barri
es
and
men
tol
6 in
hal
f row
100
g2.
49R
M 0
.02
Can
dyJe
lly B
elly
Gra
pes,
Ora
nge
and
staw
berry
Gra
pes,
Ora
nge
and
staw
berry
4 ha
ng in
a q
uarte
r row
100
g2.
2R
M 0
.02
Can
dyC
ream
yO
rang
e an
d Le
mon
Ora
nge
and
Lem
on6
pack
ets
hang
in h
alf r
ow10
0g
2.8
RM
0.0
3
Cer
eal B
ars
Nat
ure
Valle
y cr
unch
y Fr
uits
& N
uts
Frui
ts &
Nut
s6
in a
row
252
g10
.9R
M 0
.04
Cer
eal B
ars
EMO
MU
SEI
BAR
SFr
uits
Fr
uits
4
in a
row
75g
4.35
RM
0.0
6
Cer
eal B
ars
Car
man
'sap
ricot
, Cla
ssic
, and
alm
ond
apric
ot, C
lass
ic,
and
alm
ond
5 in
hal
f a ro
w18
0g
12R
M 0
.07
5-C
erea
lKE
LLO
GG
'S K
Orig
inal
and
Oat
s &
Hon
eyO
rigin
al a
nd O
ats
& H
oney
2 ro
w's
whe
re 8
cer
eal w
ere
disp
lay
in e
ach
row
235
g14
.99
RM
0.0
6
4-C
erea
lD
OR
SET
CER
EALS
Nut
s, H
oney
, Roa
sted
, Be
rries
, Fru
ity, C
lass
ic F
ruit
roas
ted
nuts
& s
eeds
, and
hi
gh fi
ber
Nut
s, F
ruity
and
Be
rries
.2
row
s w
ith 1
0 ce
real
's a
s a
disp
lay
in a
row
600
g22
.9R
M 0
.04
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
58
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bev
erag
esFr
uite
Jui
ces
Sunk
ist 1
00%
fre
sh J
uice
Orra
nge
Juic
e w
ithou
t Pu
lp a
nd w
ith P
ulp.
Appl
e Ju
ice,
Lem
on J
uice
.
Orra
nge
Juic
e w
ithou
t Pul
p an
d w
ith P
ulp.
Appl
e Ju
ice,
Lem
on J
uice
14 B
oxes
in 2
Row
1000
ml
4.99
RM
0.0
05
Frui
te J
uice
sTr
opic
ana
Ora
nge
Juic
eO
rrang
e Ju
ice
and
Lem
on
Juic
eO
rrang
e Ju
ice
and
Lem
on J
uice
6 Bo
ttels
in 1
Row
1000
ml
6.79
RM
0.0
07
Frui
te J
uice
sD
imes
Jui
ceC
herry
Jui
ce,P
inea
pple
Ju
ice,
Mix
Fru
ite J
uice
,Mix
Ve
gatb
le J
uice
,Ora
nge
Juic
e,Pr
une
Juic
e,G
rape
Ju
ice
Che
rry
Juic
e,Pi
neap
ple
Juic
e,M
ix F
ruite
Ju
ice,
14 B
oxes
in 1
Row
1000
ml
7.69
RM
0.0
08
Frui
te J
uice
sFl
orid
a Ju
ice
Rub
y re
d,N
o Pu
lp O
rrang
e Ju
ice,
With
Pul
p O
rang
e Ju
ice,
Lem
on J
uice
Rub
y re
d,N
o Pu
lp
Orra
nge
Juic
e,W
ith
Pulp
Ora
nge
Juic
e,Le
mon
Jui
ce
8 Bo
xess
in 1
Row
1000
ml
21.9
9R
M 0
.022
Frui
te J
uice
sPe
el F
resh
M
arig
old
Juic
eG
reen
Gua
va J
uice
,Pin
k G
uava
Jui
ce,A
pple
Ju
ice,
Lem
on J
uice
,Ora
nge
Juic
e.
Gre
en G
uava
Ju
ice,
Pink
Gua
va
Juic
e,Ap
ple
Juic
e
12 B
ottle
in 2
Row
1000
ml
8.29
RM
0.0
08
Soy
Drin
ksC
ount
ry H
ome
Org
anic
Soy
M
ilk
Soya
Bea
n M
ilkSo
ya B
ean
Milk
4 Bo
xess
in 1
Row
1000
ml
12.9
9R
M 0
.013
Soy
Drin
ksC
ount
ry H
ome
Org
anic
Soy
M
ilk
Soya
Bea
n M
ilkSo
ya B
ean
Milk
2 Bo
xess
in 1
Row
1000
ml
7.49
RM
0.0
07
Soy
Drin
ksSo
ya N
on D
airy
Al
tern
ativ
e to
Milk
Plai
n So
ya w
ithou
t Dai
ry M
ilkPl
ain
Soya
with
out
dairy
milk
2 Bo
xess
in 1
Row
1000
ml
7.49
RM
0.0
07
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
59
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Beve
rage
s (c
ontin
ued)
Soy
Drin
ksC
ount
ry H
ome
mad
e Bl
ack
Org
anic
Soy
M
ilk P
owde
r
Blac
k So
ya B
ean
Milk
Po
wde
rBl
ack
Soya
Bea
n M
ilk P
owde
r2
Pack
ets
in 1
Row
500
g23
.89
RM
0.0
5
Soy
Drin
ksC
ount
ry H
ome
Org
anic
Bla
ck
Soy
Milk
Po
wde
r
Blac
k So
ya B
ean
Milk
Po
wde
rBl
ack
Soya
Bea
n M
ilk P
owde
r2
Pack
ets
in 1
Row
500
g25
.89
RM
0.0
5
Tea
Dilm
ah T
eaTh
e pa
pper
min
t Tea
,Pur
e G
inge
r Tea
,Gre
en te
a,Pe
ach
Flov
or T
ea,B
lueb
erry
Flo
vor
tea.
The
papp
erm
int
Tea,
Pure
Gin
ger
Tea,
Gre
en te
a
11 B
oxes
s in
1 R
ow20
0g
9.5
RM
0.0
5
Tea
BOH
The
Tar
ikM
ilk T
ea,G
ingg
er T
ea,L
ess
Suga
r milk
tea,
Less
Sug
ar
ging
ger t
ea,B
lack
Tea
Milk
Tea
,Gin
gger
Te
a,Le
ss S
ugar
m
ilk te
a,Le
ss
Suga
r gin
gger
tea
4 Pa
cket
s in
1 R
ow60
g13
.9R
M 0
.23
Tea
Lipt
on T
he
Tarik
3 in
1 M
ilk te
a,2
in 1
bla
ck
tea.
3 in
1 M
ilk te
a,2
in
1 bl
ack
tea.
4 Pa
cket
s in
1 R
ow10
0g
15.9
RM
0.1
6
Tea
Ali T
ea C
lass
ic3
in 1
Cla
ssic
Milk
Tea
3 in
1 C
lass
ic M
ilk
Tea
2 Pa
cket
s in
1 R
ow15
0g
17.9
RM
0.1
2
Tea
Supe
r Milk
Tea
3 in
1 m
ilk te
a 3
in 1
milk
tea
2 Pa
cket
s in
1 R
ow15
0g
14.9
RM
0.1
0
Prem
ium
C
old
Beve
rage
M-1
50O
rigin
al F
lovo
urO
rigin
al F
lovo
ur3
Tin'
s in
1 R
ow25
0m
l4.
9R
M 0
.02
Prem
ium
C
old
Beve
rage
YOU
.C10
00
Vita
min
Ora
nge
Orig
inal
Flo
vour
,Ora
nge
Flav
our
Orig
inal
Fl
ovou
r,Ora
nge
Flav
our
6 Bo
ttle
in 1
Row
250
ml
6.49
RM
0.0
3
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
60
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Beve
rage
s (c
ontin
ued)
Prem
ium
C
old
Beve
rage
Livi
ta W
ith
Hon
eyor
igin
al F
lovo
uror
igin
al F
lovo
ur3
Tin'
s in
1 R
ow25
0m
l8.
2R
M 0
.03
Prem
ium
C
old
Beve
rage
Ali C
afé
Milk
tea
Flav
our
Milk
tea
Flav
our
6 Ti
n's
in 1
row
250
ml
4.85
RM
0.0
2
Prem
ium
C
old
Beve
rage
Pear
l Caf
e (K
acip
fatim
ah)
Milk
tea
Flav
our
Milk
tea
Flav
our
13 T
in's
in 1
Row
250
ml
3.8
RM
0.0
2
Sauc
es/
Con
dim
ents
/Sp
read
s
Oliv
e O
ilBe
rtolli
Dal
18
65 E
xtra
Li
ght
Del
icat
e Ta
ste
Del
icat
e Ta
ste
5 Bo
ttle
in 2
Row
500
ml
18.9
RM
0.0
4
Oliv
e O
ilEx
tra V
irgin
O
live
Oil
Oliv
e O
ilO
live
Oil
3 Bo
ttle
in 1
Row
500
ml
23.9
RM
0.0
5
Oliv
e O
ilO
live
Extra
Ve
rgin
e D
i O
liva
Oliv
e O
ilO
live
Oil
4 Bo
ttle
in 1
Row
500
ml
25.8
5R
M 0
.05
Oliv
e O
ilFI
LIPP
O
BER
IOm
ild a
nd li
ght
mild
and
ligh
tH
alf a
row
with
7 b
ottle
's a
s a
disp
lay
500
g19
.49
RM
0.0
4
Oliv
e O
ilBO
RG
ESO
live
oil a
nd E
xtra
ligh
tO
live
oil a
nd E
xtra
lig
ht9
bottl
e's
in h
alf r
ow a
s a
disp
lay
500
g20
.49
RM
0.0
4
Jam
s"B
axte
rs
Rhu
bard
& G
inge
r Jam
"
Gin
ger a
nd C
hoco
late
Gin
ger a
nd
Cho
cola
te3
in a
row
400
g7.
45R
M 0
.02
Jam
sLa
dys
Cho
ice
Pine
appl
ePi
neap
ple
2 in
a ro
w40
0g
4.5
RM
0.0
1 Ja
ms
"Kno
tts B
erry
Fa
rm P
ure
Blac
kber
ry
Pres
erve
s"
blac
kber
ry, w
ild b
erry
, bl
uebe
rry a
nd m
ix b
errie
s bl
ackb
erry
, wild
be
rry, b
lueb
erry
an
d m
ix b
errie
s
3 in
a ro
w45
0g
5.6
RM
0.0
1
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
61
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Sauc
es/
Con
dim
ents
/Sp
read
s (c
ontin
ued)
Jam
sC
hive
rsSt
raw
berry
, Mix
ed F
ruit,
Bl
ackc
urra
nt, R
aspb
erry
, En
glis
h O
rang
e
Tota
l 10
in 1
row
340
g8.
7R
M 0
.03
Frui
t Spr
ead
DAN
ISH
SE
LEC
TIO
NAp
ricot
, Bey
senb
erry
, O
rang
e, R
aspb
erry
, Wild
Bl
uebe
rry, a
nd S
traw
berry
Wild
blu
eber
ry,
rasp
berry
and
ap
ricot
1 ro
w w
ith 1
4 di
spla
y in
a ro
w40
0g
14.9
RM
0.0
4
Chi
lli Sa
uce
Mag
gi H
ome
Mad
e C
hick
en
Stoc
k
thic
k ch
icke
n st
ock
thic
k ch
icke
n st
ock
3 in
a ro
w18
0g
8.49
RM
0.0
5
Chi
lli Sa
uce
"InaP
aarm
ans
Kitc
hen
Whi
te S
auce
Po
wde
r"
Whi
te s
auce
Whi
te s
auce
doub
le in
a ro
w12
0g
24.9
9R
M 0
.21
Chi
lli Sa
uce
HEI
NZ
Chi
lli C
hilli
Hal
f row
dis
play
ed w
ith 5
bot
tle
320
g4.
3R
M 0
.01
Chi
lli Sa
uce
TABA
SCO
C
hipo
tle P
eppe
r Sau
ce,
Gre
en P
eppe
r Sau
ce,
Gar
lic P
eppr
er S
auce
and
H
aban
ero
Pepp
er S
auce
Gar
lic P
eppe
r Sa
uce,
Chi
potle
Pe
pper
Sau
ce
and
Gre
en P
eppe
r Sa
uce
half
a ro
w w
ith 8
–9 d
ispl
ay o
f the
sa
uce
item
150
ml
10.6
9R
M 0
.07
Swee
t Sa
uce
Impe
rial X
O
Sauc
eD
ry c
ompo
iD
ry c
ompo
iTo
tal 8
in 1
row
210
g24
.9R
M
0.1
2
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
62
TESC
O E
XTRA
Dat
e co
llect
ed: 2
Mar
201
4 St
ore:
Tes
co
Sto
re A
ddre
ss: T
esco
Sto
res
(Mal
aysi
a) S
dn B
hd, L
evel
3, N
o.3,
Jal
an 7
A/62
A, B
anda
r Men
jala
ra, 5
2200
Kua
la L
umpu
r, M
alay
sia.
N
B: f
ull p
rodu
ct in
form
atio
n, in
clud
ing
man
ufac
ture
r, di
strib
utor
and
impo
rter,
is a
vaila
ble
in s
epar
ate
docu
men
ts o
n th
e A
FGC
web
site
ww
w.a
fgc.
org.
au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
dsSw
eet
Bisc
uit
Ore
oO
reo
Cho
cola
te, O
reo
vani
la,
Ore
o D
oubl
e D
elig
ht, O
reo
Ice
Cre
am B
lueb
erry
and
O
reo
Ice
Cre
am O
rang
e
Ore
o C
hocl
ate,
O
reo
Vani
la a
nd
Ore
o Ic
e C
ream
O
rang
e.
5 ro
w's
was
full
of o
reo
bisc
uit
and
in e
ach
row
ther
e w
ere
10–2
0 di
spla
ys.
274
g6.
3R
M 0
.02
Swee
t Bi
scui
tTi
ger
Tige
r Sug
ar C
rack
ers
and
Cre
am C
rack
ers
Tige
r Sug
ar
Cra
cker
s an
d C
ream
Cra
cker
s
only
one
row
was
fille
d w
ith ti
ger
bisc
uits
. 41
5g
4.99
RM
0.0
1
Swee
t Bi
scui
tJu
lie's
Suga
r Cra
cker
s, C
ream
C
rack
ers
and
Gol
den
Cra
cker
s
Suga
r Cra
cker
s,
Cre
am C
rack
ers
and
Gol
den
Cra
cker
s
Ther
e w
as 3
she
lfs w
ith 8
Jul
ie
bisc
uits
dis
play
in a
row
345
g4.
29R
M 0
.01
Swee
t Bi
scui
tLE
EC
hees
e, c
orn,
pea
nut a
nd
lem
on p
uff c
rack
ers
Che
ese,
lem
on p
uff
and
corn
cra
cker
s2
shel
fs w
ith 8
LEE
bis
cuit'
s di
spla
y in
eac
h ro
w10
0g
2.15
RM
0.0
2
Swee
t Bi
scui
tC
HIP
MO
RE
Dou
ble
Cho
c, O
rigin
al, B
utte
r C
runc
h, L
ess
Swee
t and
H
azal
Nut
Haz
al N
ut, O
rigin
al
and
Less
Sw
eet
4 sh
elfs
with
14
disp
lay
in a
row
250
g3.
79R
M 0
.02
Salty
Bi
scui
tsR
ITZ
RIT
Z C
rack
ers
RIT
Z C
rack
ers
2 sh
elfs
with
14
in a
row
300
g6.
99R
M 0
.02
Salty
Bi
scui
tsJu
lie's
C
hees
e C
rack
ers,
But
ter
crac
kres
and
Whe
at c
rack
ers
Che
ese
Cra
cker
s,
Butte
r cra
ckre
s an
d W
heat
cra
cker
s
3 sh
elfs
with
10
in a
row
up
for
disp
lay
100
g3.
39R
M 0
.03
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
63
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Salty
Bi
scui
tsFI
LET
BLEU
Salty
, Lem
on, S
ugar
, But
ter,
Nut
s, C
hoco
late
and
Bio
Lem
on, C
hoco
late
an
d Sa
lty2
shel
f's w
ith 1
0 in
a ro
w fo
r di
spla
y13
0g
17.9
RM
0.1
4
Salty
Bi
scui
tsLE
EC
hees
e, c
orn,
pea
nut,
plai
n an
d le
mon
puf
f cra
cker
sPl
ain,
cor
n an
d le
mon
2 sh
elf's
with
6 in
a ro
w15
0g
4.5
RM
0.0
3
Salty
Bi
scui
tsM
EIJI
Plai
n C
rack
ers
Plai
n C
rack
ers
2 sh
elf's
with
10
in a
row
for
disp
lay
104
g4.
59R
M 0
.04
Cak
eAL
IMAZ
Pand
an L
ayer
, Tra
ditio
nal
Laye
r and
Cho
cola
te L
ayer
Pand
an L
ayer
, Tr
aditi
onal
Lay
er
and
Cho
cola
te
Laye
r
1 an
d 1/
2 sh
elf f
or th
e di
spla
y of
th
e la
yer c
ake
600
g17
.9R
M 0
.03
Bun
FUJI
BAK
ERY
Hon
ey B
ahul
u, c
ocon
ut,
kaya
, red
bea
ns, a
nd
coco
nut k
aya
Hon
ey B
ahul
u,
Coc
onut
and
Kay
a1/
2 sh
elf a
nd 3
in a
row
fo
disp
lay
170
g3.
79R
M 0
.02
Brea
dG
ARD
ENIA
Plai
n Br
ead,
But
ters
cotc
h,
who
lem
eal,
choc
orai
sin
and
Rai
sin
Oat
mea
l
Plai
n, B
utte
rsco
tch
and
rais
in o
atm
eal
4 ro
ws
with
10
in e
ach
400
g4.
2R
M 0
.01
Bun
MAS
SIM
Och
ocol
ate,
van
ila, s
traw
berry
, an
d co
ffee
choc
olat
e, v
anila
an
d st
raw
berry
Hal
f row
was
dis
play
ed b
y 4
buns
55g
0.7
RM
0.0
1
Cak
eKE
K PI
SAN
G
(BAN
ANA
CAK
E)
Bana
na C
ake
Bana
na C
ake
Hal
f row
was
dis
play
ed b
y 4
cake
s35
0g
3.59
RM
0.0
1
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
64
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Snac
kfoo
ds
(con
tinue
d)
Cho
cola
te
bar
Her
shey
's
Kiss
esW
hite
cho
cola
te w
ith c
ooki
es
and
milk
cho
cola
teW
hite
cho
cola
te
with
coo
kies
and
m
ilk c
hoco
late
2 ro
w's
with
8 c
hoco
late
dis
play
146
g11
.7R
M 0
.08
Cho
cola
te
bar
Ferre
ro R
oche
ror
igin
alor
igin
al1
row
with
8–1
0 di
spla
y of
ch
ocol
ate
300
g48
.2R
M 0
.16
Cho
cola
te
bar
Nes
tle K
itKat
KitK
at b
ites,
Cru
nch,
and
C
hoco
late
Ki
tKat
bite
s,
Cru
nch,
and
C
hoco
late
2 ro
w w
ith 6
–7 d
ispl
ay25
g6.
69R
M 0
.27
Cho
cola
te
bar
Cad
bury
Roa
sted
Alm
ond,
Fr
uite
&Nut
s, M
ilk C
hoco
late
, H
azel
Nut
, Bar
ries
and
choc
olat
e
Cho
cola
te,
Roa
sted
Alm
ond
and
Barri
es
7 ro
w's
with
5–9
dis
play
of
choc
olat
es17
5g
8.39
RM
0.0
5
Cho
cola
te
bar
Van
Hou
ten
Roa
sted
Alm
ond,
Fr
uite
&Nut
s, M
ilk C
hoco
late
, an
d H
azel
Nut
Roa
sted
Alm
ond,
Fr
uite
&Nut
s, a
nd
Milk
Cho
cola
te
Hal
f she
lf w
ith 8
cho
cola
te a
s a
disp
lay
150
g8.
2R
M 0
.05
Mar
shm
allo
wM
ARKE
NBU
RG
Chr
ispy
Cho
co
Chr
ispy
Cho
co
3 ro
ws
with
6 in
eac
h as
a
disp
lay
283
g10
.25
RM
0.0
4
Swee
tFR
UIT
E PL
US
Stra
wbe
rry, A
pple
, Gra
pe,
Ora
nge,
Man
go a
nd M
int
Stra
wbe
rry, G
rape
s an
d M
int
2 ro
ws
with
8 in
a ro
w a
s a
disp
lay
150
g2.
39R
M 0
.02
Cho
cola
te
Past
eC
HO
KI C
HO
KIC
hoco
late
and
Cho
com
ilkC
hoco
late
and
C
hoco
milk
1 ro
w w
ith 7
box
's o
f Cho
ki15
0g
1.39
RM
0.0
1
Swee
t and
So
ur C
andy
SOU
R R
IBBO
NAp
ple,
and
Stra
wbe
rryAp
ple,
and
St
raw
berry
Hal
f row
with
5 b
ox's
of
Sour
Rib
bon
40g
2.3
RM
0.0
6
Gum
my
Can
dies
YU
PISt
raw
berry
, App
le, a
nd Ic
ed
Col
a,St
raw
berry
, App
le,
and
Iced
Col
a,2
row
's w
ith 9
dis
play
in e
ach
row
120
g4.
29R
M 0
.04
Cer
eal
QU
AKER
(L
IFE)
Cer
eal w
ith b
errie
sC
erea
l with
ber
ries
1 ro
w w
ith 7
cer
eal a
s a
disp
lay
370
g15
.59
RM
0.0
4
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
65
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Snac
kfoo
dsC
erea
lPO
STC
ranb
erry
alm
ond
crun
ch,
rais
ins,
dat
es &
pec
ans,
and
ba
nana
nut
cru
nch
Cra
nber
ry a
lmon
d cr
unch
, rai
sins
, da
tes
& pe
cans
, an
d ba
nana
nut
cr
unch
1 ro
w w
ith 6
cer
eal a
s a
disp
lay
450
g18
.99
RM
0.0
4
Cer
eal
DO
RSE
T C
EREA
LSN
uts,
Hon
ey, R
oast
ed,
Berri
es, F
ruity
, Cla
ssic
Fru
it ro
aste
d nu
ts &
see
ds, a
nd
high
fibe
r
Nut
s, F
ruity
and
Be
rries
.2
row
s w
ith 1
0 ce
real
's a
s a
disp
lay
in a
row
600
g22
.9R
M 0
.04
Cer
eal
KELL
OG
G'S
KO
rigin
al a
nd O
ats
& H
oney
Orig
inal
and
Oat
s &
Hon
ey2
row
's w
here
8 c
erea
l wer
e di
spla
y in
eac
h ro
w23
5g
14.9
9R
M 0
.06
Bev
erag
esFr
uite
Jui
ces
Mar
igol
dM
ixed
App
le C
ranb
erry
, Ap
ple
juic
e, a
nd m
ixed
app
le
Gra
pe
Mix
ed A
pple
C
ranb
erry
, App
le
juic
e, a
nd m
ixed
ap
ple
Gra
pe,
2 ro
w's
with
11
juic
e fo
r dis
play
1lit
er5.
39R
M 5
.39
Frui
te J
uice
sVe
Goo
dPu
rple
Car
rot &
Fru
ite,
Purp
le C
arro
t & C
ranb
erry
, Ve
geta
ble
& Fr
uit,
Car
rot
& Fr
uit,
Purp
le C
arro
t &
Blac
kcur
rant
and
Ora
nge
& M
ango
Ora
nge
& M
ango
, Pu
rpal
Car
rot &
Bl
ackc
urra
nt a
nd
Purp
le C
arro
t &
cran
berry
.
1 ro
w w
ith 8
juic
e fo
r dis
play
1lit
er4.
49R
M 4
.49
Frui
te J
uice
sBE
RR
IAp
ple
and
Appl
e &
grap
es
Appl
e an
d Ap
ple
& gr
apes
1
row
with
6 ju
ice
bottl
e's
for d
ispl
ay2.
4lit
er12
.99
RM
5.4
1
Frui
te J
uice
sSU
NSW
EET
Prun
e Ju
ice
Prun
e Ju
ice
Hal
f a ro
w w
ith 4
bot
tle
for d
ispl
ay2.
4lit
er11
.99
RM
5.0
0
Frui
te J
uice
sW
ELC
H's
G
rape
s Ju
ice
Gra
pes
Juic
eH
alf a
row
with
3 b
ottle
fo
r dis
play
473
ml
8.19
RM
0.0
2
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
66
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Beve
rage
s (c
ontin
ued)
Soy
Drin
ksV-
SOY
Mul
ti-G
rain
and
Orig
inal
Mul
ti-G
rain
and
O
rigin
al1
full
row
with
11
soya
juic
e fo
r dis
play
1
ml
3.99
RM
3.9
9
Soy
Drin
ksH
OM
E SO
YSo
ya B
row
n Su
gar a
nd S
oya
Orig
inal
Soya
Bro
wn
Suga
r an
d So
ya O
rigin
al1
full
row
was
dis
play
ed w
ith 9
so
ya d
rinks
1lit
er5.
99R
M 5
.99
Soy
Drin
ksYe
o's
(SO
Y R
ICH
)So
ya O
rigin
al a
nd S
oya
with
N
o Su
gar A
dded
Soya
Orig
inal
an
d So
ya w
ith
No
Suga
r Add
ed
full
2 ro
w w
ith 1
2 so
ya d
rinks
as
dis
play
1lit
er3.
99R
M 3
.99
Soy
Drin
ksD
rinho
Orig
inal
Orig
inal
1 ro
w w
ith 1
1 so
ya d
rinks
dis
play
1lit
er4.
99R
M 4
.99
Soy
Drin
ksM
ARIG
OLD
(S
OYA
BEA
N)
Orig
inal
Orig
inal
Hal
f row
with
5 s
oya
drin
k di
spla
y1
liter
2.99
RM
2.9
9
Tea
LIPT
ON
Orig
inal
, pep
perm
int a
nd
Appl
e O
rigin
al,
pepp
erm
int a
nd
Appl
e
3 ro
w's
and
8 in
eac
h as
a
disp
lay
200
g13
.99
RM
0.0
7
Tea
BOH
Man
go, P
assi
on F
ruit,
Gol
d Bl
end
and
orig
inal
tea
Orig
inal
tea,
M
ango
and
Pa
ssio
n fru
it
3 ro
w's
with
11
in e
ach
as d
ispl
ay50
g7.
99R
M 0
.16
Tea
DIL
MAH
Engl
ish
Brea
kfas
t, Ea
rl G
rey,
an
d G
reen
Tea
Engl
ish
Brea
kfas
t, Ea
rl G
rey,
and
G
reen
Tea
1 ro
w d
ispl
ay 1
3 te
a's
40g
9.5
RM
0.2
4
Tea
JON
ESM
int G
reen
Tea
, and
H
ibis
cus
Tea
Min
t Gre
en T
ea,
and
Hib
iscu
s Te
a1
row
with
9 d
ispl
ay o
f tea
's50
g10
.9R
M 0
.22
Tea
TWIN
ING
SJa
min
e te
a, S
traw
berry
&
Man
go, P
ure
pepp
erm
int,
Pure
Cam
omile
, Lad
y G
rey
tea,
eng
lish
brea
kfas
t tea
an
d ea
rl gr
ey te
a
Stra
wbe
rry,
Cam
omile
and
Ea
rl gr
ey te
a
1 ro
w d
ispl
ay w
ith 1
6 te
a pa
cks
25g
15.5
RM
0.6
2
Spor
t Drin
kR
EVIV
EIs
oton
ic D
rink
Isot
onic
Drin
k4
row
s w
ith 1
5 bo
ttle'
s as
dis
play
1.5
liter
2.69
RM
1.7
9
Spor
t Drin
kPO
WER
C
HAM
PIs
oton
ic D
rink
Isot
onic
Drin
k1
row
with
16
pack
of t
in's
in
a ro
w2.
5lit
er4.
48R
M 1
.79
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
67
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Beve
rage
s (c
ontin
ued)
Ener
gy
Drin
k P
ower
Roo
t (T
ongk
at A
li)G
inse
ng T
ongk
at A
liG
inse
ng T
ongk
at
Ali
Dis
play
in h
alf a
row
with
7 ti
ns25
0m
l2.
69R
M 0
.01
Spor
t Drin
kEX
CEL
8Ko
laKo
la1
row
with
15
bottl
e's
of d
rink
on d
ispl
ay1.
5lit
er2.
5R
M 1
.67
5-Sp
ort's
D
rink
MAD
UR
IA
(ISO
NIC
)Is
oton
ic D
rink
Isot
onic
Drin
kH
alf a
row
with
3 b
ottle
fo
r dis
play
1.25
liter
2.5
RM
2.0
0
Sauc
es/
Con
dim
ents
/Sp
read
s
Oliv
e O
ilFI
LIPP
O
BER
IOm
ild a
nd li
ght
mild
and
ligh
tH
alf a
row
with
7 b
ottle
's a
s a
disp
lay
500
g19
.49
RM
0.0
4
Oliv
e O
ilBO
RG
ESO
live
oil a
nd E
xtra
ligh
tO
live
oil a
nd E
xtra
lig
ht9
bottl
e's
in h
alf r
ow a
s a
disp
lay
500
g20
.49
RM
0.0
4
Oliv
e O
ilBA
SSO
Oliv
e oi
l O
live
oil
Hal
f a ro
w w
ith 7
bot
tle's
as
a di
spla
y10
00m
l39
.49
RM
0.0
4
Oliv
e O
ilBE
RTO
LLI
Oliv
e oi
l cla
ssic
and
mild
Oliv
e oi
l cla
ssic
an
d m
ildH
alf a
row
with
6 b
ottle
's a
s a
disp
lay
500
ml
24.9
9R
M 0
.05
Oliv
e O
ilC
OLA
VITA
Extra
Virg
in O
live
oil,
Med
iterra
nean
, and
Oliv
e oi
l,Ex
tra V
irgin
Oliv
e oi
l, M
edite
rrane
an,
and
Oliv
e oi
l,
2 ro
w's
with
12
is d
ispl
ayed
in
each
row
10
00m
l21
.49,
24
.49,
30
.99,
39
.99
and
40.4
9 (v
arie
s fro
m th
e ty
pe o
f ol
ive
oil
it is
)
RM
0.0
4
Jam
MO
VEN
PIC
KSt
raw
berry
, Nen
as, O
rang
e,
Appl
e, B
arrie
s, G
rape
s an
d M
ix fr
uit a
nd M
ango
Stra
wbe
rry, m
ango
an
d m
ix fr
uit
13 a
s di
spla
y in
1 ro
w45
0g
11.3
RM
0.0
3
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
68
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Sauc
es/
Con
dim
ents
/Sp
read
s (c
ontin
ued)
Jam
EVA
Mul
tifru
it Ja
m, S
traw
berry
, N
enas
,Gra
pes,
Ber
ries,
an
d O
rang
e
Nen
as, G
rape
s,
Ora
nge
and
Stra
wbe
rry.
2 ro
w's
with
19–
20 d
ispl
ay ja
m
in a
row
450
g4.
5R
M 0
.01
Frui
t Spr
ead
ST. D
ALFO
UR
FR
ANC
Em
ix fr
uits
, Stra
wbe
rry,
Ora
nge,
Gra
pes
and
apric
ot
Stra
wbe
rry, g
rape
s an
d m
ix fr
uit
2 ro
w's
with
19–
20 d
ispl
ay ja
m
in a
row
284
g7.
99R
M 0
.03
Frui
t Spr
ead
DAN
ISH
SE
LEC
TIO
NAp
ricot
, Bey
senb
erry
, O
rang
e, R
aspb
erry
, Wild
Bl
uebe
rry, a
nd S
traw
berry
Wild
blu
eber
ry,
rasp
berry
and
ap
ricot
1 ro
w w
ith 1
4 di
spla
y in
a ro
w40
0g
14.9
RM
0.0
4
Jam
LAD
Y's
CH
OIC
EN
enas
,Stra
wbe
rrya
and
mix
frui
tsN
enas
,Stra
wbe
rrya
and
mix
frui
ts1
row
with
18–
20 d
ispl
ay in
a
row
400
g6.
9R
M 0
.02
Chi
lli Sa
uce
KIM
BALL
Chi
lli C
hilli
3 ro
w's
with
20–
25 b
ottle
's in
a
row
500
g2.
49R
M 0
.005
Chi
lli Sa
uce
HEI
NZ
Chi
lli C
hilli
Hal
f row
dis
play
ed w
ith 5
bot
tle
320
g4.
3R
M 0
.01
Chi
lli Sa
uce
LIFE
Chi
lli, to
mat
o, g
arlic
mix
chi
lli an
d th
ai c
hilli
Chi
lli, th
ai c
hilli
and
tom
ato
3 ro
w's
with
20–
25 b
ottle
's in
a
row
500
g3.
29R
M 0
.01
Chi
lli Sa
uce
MAG
GI
Chi
lli, to
mat
o, g
arlic
mix
chi
lli an
d th
ai c
hilli
Chi
lli, g
arlic
mix
ch
illi a
nd to
mat
o1
and
half
row
with
10–
15
bottl
e's
disp
lay
500
g2.
49R
M 0
.005
Chi
lli Sa
uce
TABA
SCO
C
hipo
tle P
eppe
r Sau
ce,
Gre
en P
eppe
r Sau
ce,
Gar
lic P
eppr
er S
auce
and
H
aban
ero
Pepp
er S
auce
Gar
lic P
eppe
r Sa
uce,
Chi
potle
Pe
pper
Sau
ce
and
Gre
en P
eppe
r Sa
uce
half
a ro
w w
ith 8
–9 d
ispl
ay o
f the
sa
uce
item
150
ml
10.6
9R
M 0
.07
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
69
AEO
N B
IG
Dat
e co
llect
ed: 2
Mar
201
4 St
ore:
Aeo
n Bi
g
Stor
e A
ddre
ss: A
T1 M
id V
alle
y M
egam
all,
Mid
Val
ley
City
, 580
00 K
uala
Lum
pur.
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
dsSw
eet
Bisc
uit
Tige
r Bis
cuit
Pean
ut C
hoco
late
, Pea
nut,
Milk
, Cho
cola
te.
Pean
ut, M
ilk,
Cho
cola
te.
8 Pa
cket
in 4
0 R
ow.
149
g2.
25R
M 0
.02
Swee
t Bi
scui
tO
reo
Bisc
uit
Cho
co, O
rigin
al, B
lueb
erry
Ic
e cr
eam
, Van
illa, P
eanu
t bu
tter &
Cho
co
Cho
co, O
rigin
al,
10 P
acke
t in
3 R
ow13
7g
2.9
RM
0.0
2
Swee
t Bi
scui
t"C
hips
mor
e"D
oubl
e C
hoc,
But
ter C
runc
h,
Orig
inal
, Les
s Sw
eet,
Haz
elnu
t
Orig
inal
, Haz
elnu
t, D
oubl
e C
hoc
8 Pa
cket
in 4
Row
.18
0g
3.59
RM
0.0
2
Swee
t Bi
scui
tC
hips
Cho
c?
?2
Pack
et in
1 R
ow20
0g
2.79
RM
0.0
1
Swee
t Bi
scui
tC
hipp
y C
hip
Butte
r with
cho
c ch
ips
Butte
r with
ch
oc c
hips
2 Pa
cket
in 1
Row
150
g3.
59R
M 0
.02
Salty
Bi
scui
tsJa
cobs
Orig
inal
Bi
scui
tO
rigin
al, H
i-Cal
Veg
etab
le,
Wee
tam
eal,
Hi-F
ibre
, Hi-I
ron,
Lo
w S
odiu
m H
i-Fib
re
Orig
inal
, Hi-C
al
Vege
tabl
e, H
i-Fib
re11
Pak
ets
in 1
2 R
ows
and
11
Tins
in 7
Row
s18
0g
3.14
RM
0.0
2
Salty
Bi
scui
tsTo
pmix
Bis
cuit
Mun
chy'
s Fu
nmix
As
sorte
d an
d To
pmix
As
sorte
d co
mbi
ne th
e be
st o
f Mun
chy'
s in
to
one
spec
tacu
lar m
ix.
Plai
n C
rack
ers,
Sa
lt C
orn
Cra
kers
an
d W
hole
Mea
l C
rack
ers
6 in
2 ro
ws
25 x
20
0g
11.9
RM
0.4
8
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
70
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Salty
Bi
scui
tsFu
nmix
Bis
cuit
Mun
chy'
s Fu
nmix
As
sorte
d an
d To
pmix
As
sorte
d co
mbi
ne th
e be
st o
f Mun
chy'
s in
to o
ne
spec
tacu
lar m
ix.
Mun
chy'
s Fu
nmix
As
sorte
d an
d To
pmix
Ass
orte
d co
mbi
ne th
e be
st
of M
unch
y's
into
on
e sp
ecta
cula
r m
ix.
6 in
2 ro
ws
30 x
26
0g
12.9
9R
M 0
.43
Salty
Bi
scui
tsBu
tter C
ooki
esO
rigin
al B
utte
r Coo
kies
.O
rigin
al B
utte
r C
ooki
es.
7 in
2 ro
ws
450
g19
.9R
M 0
.04
Salty
Bi
scui
tsLu
xury
Bis
cuits
Vege
tabl
e, O
rigin
al &
Cer
eal
Vege
tabl
e, O
rigin
al
& C
erea
l6
in 3
row
s 25
x
200
g15
.69
RM
0.6
3
Salty
Bi
scui
tsSa
lted
Cra
cker
Bi
scui
tsC
ream
Cra
kers
Cre
am C
rake
rs4
in h
alf a
row
450
g4.
5R
M 0
.01
Brea
dG
arde
nia
Brea
dPl
ain
Brea
d, B
utte
rsco
tch,
w
hole
mea
l, ch
ocor
aisi
n an
d R
aisi
n O
atm
eal
Plai
n, B
utte
rsco
tch
and
rais
in o
atm
eal
5 in
1 ro
w40
0g
4.2
RM
0.0
1
Brea
dH
igh
5 Br
ead
Tow
nW
hole
mea
l and
Orig
inal
Who
le m
eal
and
Orig
inal
6 in
1 ro
w40
0g
3.6
RM
0.0
1
Brea
dEa
on B
ig
Who
lem
eal
Brea
d
Who
le m
eal a
nd O
rigin
alW
hole
mea
l an
d O
rigin
al10
in 3
row
s40
0g
2.6
RM
0.0
1
Brea
dM
assi
mo
Orig
inal
, Who
le W
heat
Orig
inal
, Who
le
Whe
atTo
tal 8
dis
play
s in
4 ro
ws.
420
g3.
5R
M 0
.01
Bun
FUJI
BAK
ERY
Hon
ey B
ahul
u, c
ocon
ut,
kaya
, red
bea
ns, a
nd
coco
nut k
aya
Hon
ey B
ahul
u,
Coc
onut
and
Kay
a1/
2 sh
elf a
nd 3
in a
row
fo
r dis
play
170
g3.
79R
M 0
.02
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
71
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
Butte
r Cak
e M
ixN
ona
Butte
r Cak
e, P
inap
ple
Cak
e,
Spon
ge C
ake,
Moi
st L
uxur
y C
ake,
Stra
wbe
rry M
uffin
, C
hoco
late
Muf
fin, P
anca
ke.
Vani
lla F
lavo
ured
Bu
tter C
ake
Mix
,Cho
cola
te
Flav
oure
d Bu
tter
Cak
e M
ix.
8 di
spla
ys in
3 ro
ws
18.2
5O
ZR
M 0
.55
Moi
st
Supr
eme
Cak
e M
ix
Pills
bury
"L
emon
, Cho
cola
te,
Pine
appl
e, S
traw
berry
, An
gel F
ood,
Cla
ssic
Whi
te,
Cla
ssic
Yel
low,
Dev
il's
Food
, Gol
den
Butte
r R
ecip
e,G
erm
an C
hoco
late
"
Lem
on, C
hoco
late
, Pi
neap
ple
8 di
spla
ys in
3 ro
ws
1.04
kg10
.9R
M 1
0.48
Pudd
ing
HAA
NSt
raw
berry
Pud
ding
M
ix,C
hoco
late
Pud
ding
Mix
,St
raw
berry
Pu
ddin
g M
ix,C
hoco
late
Pu
ddin
g M
ix,
10 D
ispl
ay in
1 R
ow40
0g
3.9
RM
0.0
1
Cak
e Ba
kery
M
ixFF
M B
erha
dO
rigin
alO
rigin
al3
Dis
play
in 1
Row
1kg
3.9
RM
3.9
0
Cho
cola
te
bar
Her
shey
's
Kiss
esW
hite
cho
cola
te w
ith c
ooki
es
and
milk
cho
cola
teW
hite
cho
cola
te
with
coo
kies
and
m
ilk c
hoco
late
2 ro
w's
with
8 c
hoco
late
dis
play
146
g11
.7R
M 0
.08
Cho
cola
tes
Cad
bury
Milk
Bar
s, F
ruit
Nut
s an
d cr
unch
esM
ilk B
ars,
Fru
it N
uts
and
crun
ches
6 in
2 R
ow17
5g
8.39
RM
0.0
5
Cho
cola
tes
Tobl
eron
ePl
ain,
Whi
te, P
ralin
es, ‘
Frui
t N
uts’
& ‘
Hon
ey C
omb’
Plai
n, W
hite
, Pr
alin
es, ‘
Frui
t N
uts’
& ‘
Hon
ey
Com
b’
7 In
2 R
ows
350
g5.
49R
M 0
.02
Can
dyLo
t100
Stra
wbe
rry, O
rang
e, G
rape
, M
ango
, Cok
e, A
pple
.G
rape
, App
le,
Stra
wbe
rryTo
tal 1
4 in
2 ro
ws
150
g4.
49R
M 0
.03
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
72
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bake
Goo
ds
(con
tinue
d)
cand
yC
hew
y C
andy
Lych
ee, M
int,
Ora
nge
Lych
ee, M
int,
Ora
nge
Tota
l 9 in
1 ro
w15
0g
2.3
RM
0.0
2
Can
dyKo
piko
Cof
fee,
Cap
pucc
ino,
O
rigin
al-S
ugar
free
Cof
fee,
C
appu
ccin
o,
Orig
inal
-Sug
ar fr
ee
Tota
l 8 in
1 ro
w15
0g
3.39
RM
0.0
2
Gum
my
Can
dies
YU
PISt
raw
berry
, App
le, a
nd
Iced
Col
a,St
raw
berry
, App
le,
and
Iced
Col
a,2
row
's w
ith 9
dis
play
in
each
row
120
g4.
29R
M 0
.04
Mar
shm
allo
wM
ARKE
NBU
RG
Chr
ispy
Cho
co
Chr
ispy
Cho
co
3 ro
ws
with
6 in
eac
h as
a
disp
lay
283
g10
.25
RM
0.0
4
Cer
eal
DO
RSE
T C
EREA
LSN
uts,
Hon
ey, R
oast
ed,
Berri
es, F
ruity
, Cla
ssic
Fru
it ro
aste
d nu
ts &
see
ds, a
nd
high
fibe
r
Nut
s, F
ruity
and
Be
rries
.2
row
s w
ith 1
0 ce
real
's a
s a
disp
lay
in a
row
600
g22
.9R
M 0
.04
Cer
eal
KELL
OG
G'S
KO
rigin
al a
nd O
ats
& H
oney
Orig
inal
and
Oat
s &
Hon
ey2
row
's w
here
8 c
erea
l wer
e di
spla
y in
eac
h ro
w23
5g
14.9
9R
M 0
.06
Cer
eal B
ars
Jaco
b's
Orig
inal
, App
le, A
pric
otO
rigin
al, A
pple
, Ap
ricot
Tota
l 8 d
ispl
ays
in 2
row
s.36
0g
7.79
RM
0.0
2
Cer
eal B
ars
Cer
eal
Cho
cola
tes
with
rice
cris
p
Ric
e an
d St
raw
berry
Ric
e an
d St
raw
berry
6 in
2 ro
ws
120
g8
RM
0.0
7
Bav
erag
esFr
uite
Jui
ces
Sunk
ist 1
00%
fre
sh J
uice
Orra
nge
Juic
e w
ithou
t Pul
p an
d w
ith P
ulp.
App
le J
uice
, Le
mon
Jui
ce.
Orra
nge
Juic
e w
ithou
t Pul
p an
d w
ith P
ulp.
Appl
e Ju
ice,
Lem
on J
uice
14 B
oxes
in 2
Row
1Li
ter
4.99
RM
4.9
9
Frui
te J
uice
sTr
opic
ana
Ora
nge
Juic
eO
rrang
e Ju
ice
and
Lem
on J
uice
Orra
nge
Juic
e an
d Le
mon
Jui
ce6
Botte
ls in
1 R
ow1
Lite
r4.
99R
M 4
.99
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
73
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bav
erag
es
(con
tinue
d)
Frui
te J
uice
sD
imes
Jui
ceC
herry
Jui
ce, P
inea
pple
Ju
ice,
Mix
Fru
ite J
uice
, M
ix V
egat
ble
Juic
e,
Ora
nge
Juic
e,Pr
une
Juic
e,
Gra
pe J
uice
Che
rry J
uice
, Pi
neap
ple
Juic
e,
Mix
Fru
ite J
uice
,
14 B
oxes
in 1
Row
1Li
ter
6.69
RM
6.6
9
Frui
te J
uice
sFl
orid
a Ju
ice
Rub
y re
d, N
o Pu
lp O
rrang
e Ju
ice,
With
Pul
p O
rang
e Ju
ice,
Lem
on J
uice
Rub
y re
d,N
o Pu
lp
Orra
nge
Juic
e,W
ith
Pulp
Ora
nge
Juic
e,
Lem
on J
uice
8 Bo
xess
in 1
Row
1Li
ter
9.2
RM
9.2
0
Frui
te J
uice
sPe
el F
resh
M
arig
old
Juic
eG
reen
Gua
va J
uice
, Pin
k G
uava
Jui
ce, A
pple
Jui
ce,
Lem
on J
uice
, Ora
nge
Juic
e.
Gre
en G
uava
Ju
ice,
Pink
Gua
va
Juic
e,Ap
ple
Juic
e
12 B
ottle
in 2
Row
1Li
ter
7.35
RM
7.3
5
Soy
Drin
ksM
ariG
old
Soya
Be
an D
rink
Soya
Milk
/Bla
ck S
oya
Milk
/Sira
p So
ya M
ilk/C
orn
Soya
Milk
Soya
Milk
/Bla
ck
Soya
Milk
/Sira
p So
ya M
ilk
12 B
ox in
1 R
ow1
Lite
r2.
3R
M 2
.30
Soy
Drin
ksH
OM
E SO
YSo
ya B
row
n Su
gar a
nd
Soya
Orig
inal
Soya
Bro
wn
Suga
r an
d So
ya O
rigin
al1
full
row
was
dis
play
ed w
ith 9
so
ya d
rinks
1Li
ter
5.99
RM
5.9
9
Soy
Drin
ksYe
o's
(SO
Y R
ICH
)So
ya O
rigin
al a
nd S
oya
with
No
Suga
r Add
edSo
ya O
rigin
al
and
Soya
with
No
Suga
r Add
ed
full
2 ro
w w
ith 1
2 so
ya d
rinks
as
dis
play
1Li
ter
3.99
RM
3.9
9
Soy
Drin
ksD
rinho
Orig
inal
Orig
inal
1 ro
w w
ith 1
1 so
ya d
rinks
dis
play
1Li
ter
4.99
RM
4.9
9 So
y D
rinks
V-SO
YM
ulti-
Gra
in a
nd O
rigin
alM
ulti-
Gra
in a
nd
Orig
inal
1 fu
ll ro
w w
ith 1
1 so
ya ju
ice
for d
ispl
ay
1000
ml
3.99
RM
0.0
0
Hot
Tea
Lipt
on B
lack
Te
aQ
ualit
y Bl
ack
Tea/
Inte
nse
Blac
k Te
a/Ye
llow
Lab
el B
lack
Te
a/D
ecaf
fein
ated
Bla
ck T
ea
Qua
lity
Blac
k Te
a/In
tens
e Bl
ack
Tea/
Yello
w L
abel
Bl
ack
Tea
12 in
a ro
w20
0g
13.5
RM
0.0
7
Hot
Tea
Lipt
on M
ilk T
ea3
in 1
Milk
tea,
Gin
ger,
and
Car
amel
3 in
1 M
ilk te
a,
Gin
ger,
and
Car
amel
6 in
3 ro
ws
30 x
30
0gg
16.7
RM
0.0
6
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
74
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Bav
erag
es
(con
tinue
d)
Tea
BOH
Man
go, P
assi
on F
ruit,
Gol
d Bl
end
and
orig
inal
tea
Orig
inal
tea,
M
ango
and
Pa
ssio
n fru
it
3 ro
w's
with
11
in e
ach
as
disp
lay
50g
7.99
RM
0.1
6
Hot
Tea
"BO
H T
eh T
arik
Ku
rang
Man
is"
3 in
1 M
ilk te
a, G
inge
r,
and
Car
amel
3 in
1 M
ilk te
a,
Gin
ger,
and
Car
amel
3 in
1 ro
w15
x
200
g9.
99R
M 0
.67
Tea
JON
ESM
int G
reen
Tea
, and
H
ibis
cus
Tea
Min
t Gre
en T
ea,
and
Hib
iscu
s Te
a1
row
with
9 d
ispl
ay o
f tea
's50
g10
.9R
M 0
.22
Ene
rgy
Drin
kPo
wer
Roo
t (T
ongk
at A
li)G
inse
ng T
ongk
at A
liG
inse
ng T
ongk
at
Ali
Dis
play
in h
alf a
row
with
7 ti
ns25
0m
l2.
69R
M 0
.01
Col
d dr
inks
Lipt
on Ic
e Te
aic
e te
aic
e te
a6
in 1
row
500
ml
2.39
RM
0.0
0
Col
d dr
inks
Drin
ho
chry
sant
hem
um
tea
Chr
ysan
them
umC
hrys
anth
emum
12 in
a ro
w50
0m
l2.
3R
M 0
.00
Col
d dr
inks
Yeoh
H-T
wo-
Ois
oton
ic d
rink
no fl
over
isot
onic
drin
k no
flo
ver
6 in
a ro
w1.
5m
l3.
8R
M 2
.53
Col
d dr
inks
100
Plus
Ogi
rinal
, Ora
nge
and
Lem
onO
girin
al, O
rang
e an
d Le
mon
7 in
a ro
w1.
5m
l3.
9R
M 2
.60
Sauc
es/
Con
dim
ents
/Sp
read
s
Oliv
e O
ilBe
rtolli
Dal
18
65 E
xtra
Li
ght
Del
icat
e Ta
ste
Del
icat
e Ta
ste
5 Bo
ttle
in 2
Row
500
ml
18.9
9R
M 0
.04
Oliv
e O
ilEx
tra V
irgin
O
live
Oil
Oliv
e O
ilO
live
Oil
3 Bo
ttle
in 1
Row
500
ml
17.4
9R
M 0
.03
Oliv
e O
ilO
live
Extra
Ve
rgin
e D
i O
liva
Oliv
e O
ilO
live
Oil
4 Bo
ttle
in 1
Row
500
ml
21.9
RM
0.0
4
Oliv
e O
ilFI
LIPP
O
BER
IOm
ild a
nd li
ght
mild
and
ligh
tH
alf a
row
with
7 b
ottle
's a
s a
disp
lay
500
g19
.49
RM
0.0
4
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
75
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1ml)
Sauc
es/
Con
dim
ents
/Sp
read
s (c
ontin
ued)
Oliv
e O
ilBO
RG
ESO
live
oil a
nd E
xtra
ligh
tO
live
oil a
nd
Extra
ligh
t9
bottl
e's
in h
alf r
ow a
s a
disp
lay
500
g20
.49
RM
0.0
4
Jam
Smuc
ker's
Gra
pe, S
traw
berry
Gra
pe, S
traw
berry
Tota
l 11
in 1
row
510
g16
.9R
M 0
.03
Jam
MO
VEN
PIC
KSt
raw
berry
, Nen
as, O
rang
e,
Appl
e, B
arrie
s, G
rape
s an
d M
ix fr
uit a
nd M
ango
Stra
wbe
rry, m
ango
an
d m
ix fr
uit
13 a
s di
spla
y in
1 ro
w45
0g
11.3
RM
0.0
3
Frui
t Spr
ead
DAN
ISH
SE
LEC
TIO
NAp
ricot
, Bey
senb
erry
, O
rang
e, R
aspb
erry
, Wild
Bl
uebe
rry, a
nd S
traw
berry
Wild
blu
eber
ry,
rasp
berry
and
ap
ricot
1 ro
w w
ith 1
4 di
spla
y in
a ro
w40
0g
6.9
RM
0.0
2
Jam
LAD
Y's
CH
OIC
EPi
neap
ple,
Stra
wbe
rrya
and
mix
frui
tsPi
neap
ple,
St
raw
berry
and
mix
fru
its
1 ro
w w
ith 1
8--2
0 di
spla
y in
a
row
400
g4.
5R
M 0
.01
Jam
"Bax
ters
R
huba
rd&
Gin
ger J
am"
Gin
ger a
nd C
hoco
late
Gin
ger a
nd
Cho
cola
te3
in a
row
400
g7.
9R
M 0
.02
Chi
lli Sa
uce
HEI
NZ
Chi
lli C
hilli
Hal
f row
dis
play
ed w
ith 5
bot
tle
320
g4.
3R
M 0
.01
Chi
lli Sa
uce
LIFE
Chi
lli, to
mat
o, g
arlic
mix
chi
lli an
d th
ai c
hilli
Chi
lli, th
ai c
hilli
and
tom
ato
3 ro
w's
with
20-
25 b
ottle
's in
a
row
500
g3.
29R
M 0
.01
Chi
lli Sa
uce
MAG
GI
Chi
lli, to
mat
o, g
arlic
mix
chi
lli an
d th
ai c
hilli
Chi
lli, g
arlic
mix
ch
illi a
nd to
mat
o1
and
half
row
with
10–
15
bottl
e's
disp
lay
500
g2.
49R
M 0
.00
Chi
lli Sa
uce
"Sm
oked
Red
Ja
lape
no
Flav
or
Smok
ed
Taba
sco"
Chi
potle
Pep
per S
auce
, G
reen
Pep
per S
auce
, G
arlic
Pep
prer
Sau
ce a
nd
Hab
aner
o Pe
pper
Sau
ce
Gar
lic P
eppe
r Sa
uce,
Chi
potle
Pe
pper
Sau
ce
and
Gre
en P
eppe
r Sa
uce
half
a ro
w w
ith 8
-9 d
ispl
ay o
f the
sa
uce
item
150
ml
10.6
9R
M 0
.07
Swee
t Sa
uce
Lee
Kum
Kee
Ta
ble
Top
Soy
Sauc
e
Blac
k O
yste
r Bl
ack
Oys
ter
12 in
3 ro
ws
450
g9.
8R
M 0
.02
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
76
AEO
N/J
USC
O
Dat
e co
llect
ed: 5
Mar
201
4 St
ore:
Jus
co
Sto
re A
ddre
ss: M
id V
alle
y M
egam
all A
t3 L
ingk
aran
Sye
d Pu
tra, 5
9200
Kua
la L
umpu
r, Fe
dera
l Ter
ritor
y of
Kua
la L
umpu
r, M
alay
sia
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Bake
Goo
dsSw
eet B
iscu
itJa
cob
Orig
inal
, Hi-C
al V
eget
able
, W
eeta
mea
l, H
i-Fib
re, H
i-Iro
n,
Low
Sod
ium
Hi-F
ibre
Orig
inal
, Hi-C
al
Vege
tabl
e, H
i-Fi
bre
Tota
l 9 d
ispl
ays
in
1 ro
w.To
tal 9
dis
play
s in
1
row.
180
g37
0R
M 2
.06
Swee
t Bis
cuit
Mun
chy'
sC
hoco
late
, Pea
nut B
utte
r, C
hees
e, V
eget
able
.C
hoco
late
, Pe
anut
But
ter,
Che
ese.
Tota
l 4 d
ispl
ays
in
3 ro
ws.
Tota
l 4 d
ispl
ays
in
3 ro
ws.
200
g4.
9R
M 0
.02
Swee
t Bis
cuit
Tige
rTi
ger S
ugar
Cra
cker
s an
d C
ream
Cra
cker
sTi
ger S
ugar
C
rack
ers
and
Cre
am C
rack
ers
only
one
row
was
fil
led
with
tige
r bi
scui
ts.
Ther
e w
as 7
tige
r bi
scui
ts d
ispl
ayed
in
front
row.
415
g3.
8R
M 0
.01
Swee
t Bis
cuit
Julie
'sSu
gar C
rack
ers,
Cre
am
Cra
cker
s an
d G
olde
n C
rack
ers
Suga
r Cra
cker
s,
Cre
am C
rack
ers
and
Gol
den
Cra
cker
s
Ther
e w
as 3
she
lfs
with
8 J
ulie
bis
cuits
di
spla
y in
a ro
w
12 J
ulie
's b
uscu
it's
disp
lay
in a
row
345
g4.
29R
M 0
.01
5-Sw
eet
Bisc
uit
CH
IP M
OR
ED
oubl
e C
hoc,
Orig
inal
, But
ter
Cru
nch,
Les
s Sw
eet a
nd
Haz
al N
ut
Haz
al N
ut,
Orig
inal
and
Le
ss S
wee
t
4 sh
elfs
with
14
disp
lay
in a
row.
10 d
ispl
ay in
a ro
w25
0g
4.15
RM
0.0
2
Salty
Bis
cuit
Lage
nda
Lem
on P
uff,
Mar
ie, C
hoc
Chi
p, C
rack
er B
iscu
it, F
inge
r C
ream
Lem
on P
uff,
Mar
ie, C
hoc
Chi
p
12 in
a ro
w12
in a
row
350
g3.
45R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
77
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Bake
Goo
ds
(con
tinue
d)
Salty
Bis
cuits
Julie
's
Che
ese
Cra
cker
s, B
utte
r cr
ackr
es a
nd W
heat
cra
cker
s3
shel
fs w
ith 1
0 in
a
row
up
for d
ispl
ay10
in a
row
for d
ispl
ay10
0g
3.39
RM
0.0
3
Salty
Bis
cuits
Jaco
bO
rigin
al, H
i-Cal
Veg
etab
le,
Wee
tam
eal,
Hi-F
ibre
, Hi-I
ron,
Lo
w S
odiu
m H
i-Fib
re
Orig
inal
, Hi-C
al
Vege
tabl
e,
Hi-F
ibre
Tota
l 9 d
ispl
ays
in
1 ro
w.To
tal 9
dis
play
s in
1
row.
180
g3.
4R
M 0
.02
Salty
Bis
cuits
Hw
a Ta
iSu
gar C
rack
er, V
eget
able
, O
rigin
al M
ini C
rack
er, N
aiyu
C
rack
er, S
iang
Sia
ng c
ream
cr
acke
r
Vege
tabl
e, N
aiyu
C
rack
er, S
iang
Si
ang
crea
m
crac
ker
Tota
l 13
disp
lays
in
1 ro
w.To
tal 1
3 di
spla
ys in
1
row.
400
g3.
95R
M 0
.01
Sal
ty
Bisc
uits
RIT
ZR
ITZ
Cra
cker
sR
ITZ
Cra
cker
s2
shel
fs w
ith 1
4 in
a
row
14 in
a ro
w fo
r dis
play
300
g6.
99R
M 0
.02
Brea
dG
ARD
ENIA
Plai
n Br
ead,
But
ters
cotc
h,
who
lem
eal,
choc
orai
sin
and
Rai
sin
Oat
mea
l
Plai
n,
Butte
rsco
tch
and
rais
in o
atm
eal
4 ro
ws
with
10
in e
ach
10 in
eac
h ro
w
for d
ispl
ay40
0g
4.2
RM
0.0
1
Bun
Mas
sim
oO
rigin
al, W
hole
Whe
atO
rigin
alTo
tal 8
dis
play
s in
4
row
s.6
Orig
inal
, 2 W
hole
W
heat
420
g3.
5R
M 0
.01
Cak
eKE
K C
HIF
FON
PAN
DAN
PA
ND
AN8
IN 2
RO
WS
8 IN
2 R
OW
S40
0g
2.9
RM
0.0
1
Bun
FUJI
BAK
ERY
Hon
ey B
ahul
u, c
ocon
ut,
kaya
, red
bea
ns, a
nd
coco
nut k
aya
Hon
ey B
ahul
u,
Coc
onut
and
Ka
ya
1/2
shel
f and
3 in
a
row
fo d
ispl
ay3
in a
row
for d
ispl
ay17
0g
3.79
RM
0.0
2
Bun
Dai
ly F
resh
Cor
n, B
utte
r, R
ed B
ean,
C
ocon
ut, K
aya,
Pot
ato,
R
aisi
n
Red
Bea
n,
Pota
to, R
aisi
nTo
tal 1
4 di
spla
ys in
4
row
s.To
tal 1
4 di
spla
ys in
4
row
s.30
0g
2.8
RM
0.0
1
Butte
r Cak
e M
ix B
akin
g Po
wde
r
"Bun
ga R
aya
Baki
ng
Pow
der"
Orig
inal
Orig
inal
3 D
ispl
ay in
1 R
ow3
Dis
play
in 1
Row
1000
g4
RM
0.0
04
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
78
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Bake
Goo
ds
(con
tinue
d)
Baki
ng
Pow
der
Glo
w-S
anO
rigin
alO
rigin
al3
Dis
play
in 1
Row
3 D
ispl
ay in
1 R
ow10
00g
4.9
RM
0.0
0
Butte
r Cak
e M
ixN
ona
Butte
r Cak
e,Pi
napp
le
Cak
e,Sp
onge
Cak
e,M
oist
Lu
xury
Cak
e,St
raw
berry
M
uffin
,Cho
cola
te
Muf
fin,P
anca
ke.
Vani
lla F
lavo
ured
Bu
tter C
ake
Mix
,Cho
cola
te
Flav
oure
d Bu
tter
Cak
e M
ix.
8 di
spla
ys in
3 ro
ws
2 Sp
onge
cak
e,1
Butte
r Cak
e,4
Moi
st
Luxu
ry,1
Stra
wbe
rry
Cup
Cak
e.
18.2
5oz
10.9
RM
0.6
0
Cak
e Ba
kery
M
ixFF
M B
erha
dO
rigin
alO
rigin
al3
Dis
play
in 1
Row
3 In
one
row
(O
rigin
al)
1000
g3.
9R
M 0
.00
Moi
st
Supr
eme
Cak
e M
ix
Pills
bury
"L
emon
, Cho
cola
te,
Pine
appl
e, S
traw
berry
, Ang
el
Food
, Cla
ssic
Whi
te, C
lass
ic
Yello
w,D
evil's
Foo
d, G
olde
n Bu
tter R
ecip
e, G
erm
an
Cho
cola
te"
Lem
on,
Cho
cola
te,
Pine
appl
e
8 di
spla
ys in
3 ro
ws
8x L
emon
Cak
e M
ixs
1040
g12
.9R
M 0
.01
Snac
kfoo
dsC
hoco
late
ba
rC
adbu
ryR
oast
ed A
lmon
d,
Frui
te&N
uts,
Milk
Cho
cola
te,
Haz
el N
ut, B
arrie
s an
d ch
ocol
ate
Cho
cola
te,
Roa
sted
Alm
ond
and
Barri
es
9 in
a ro
w a
nd d
ispl
ay
in fu
ll sh
elf
9 in
a ro
w17
5g
8.2
RM
0.0
5
Cho
cola
te
bar
Nes
tle K
itKat
KitK
at b
ites,
Cru
nch,
and
C
hoco
late
Ki
tKat
bite
s,
Cru
nch,
and
C
hoco
late
2 ro
w w
ith 6
-7 d
ispl
ay6-
7 ch
ocol
ate
disp
lay
in a
row
25g
6.69
RM
0.2
7
Cho
cola
te
bar
Her
shey
's
Kiss
esW
hite
cho
cola
te w
ith c
ooki
es
and
milk
cho
cola
teW
hite
cho
cola
te
with
coo
kies
and
m
ilk c
hoco
late
2 ro
w's
with
8
choc
olat
e di
spla
y8-
10 d
ispl
ay o
f ch
ocol
ate
in a
row
146
g11
.7R
M 0
.08
Cho
cola
te
bar
Tudo
rgol
dAl
mon
ds &
Dar
kAl
mon
ds &
Dar
kTo
tal 5
in 1
row.
4
Alm
onds
& 1
Dar
k20
0g
9.89
RM
0.0
5
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
79
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Snac
kfoo
ds
(con
tinue
d)
Cho
cola
te
bar
Ferre
ro R
oche
ror
igin
alor
igin
al1
row
with
8-1
0 di
spla
y of
cho
cola
te8-
10 c
hoco
late
di
spla
y in
the
row
300
g48
.2R
M 0
.16
Cand
ySo
ur C
herry
Fl
avou
red
Gum
my
Che
rry n
ad le
mon
Che
rry n
ad
lem
on3
in a
row
3 in
a ro
w15
0g
11.5
RM
0.0
8
Can
dyLo
t100
Stra
wbe
rry, O
rang
e, G
rape
, M
ango
, Cok
e, A
pple
.G
rape
, App
le,
Stra
wbe
rryTo
tal 1
4 in
2 ro
ws
2 St
raw
berry
, 2 O
rang
e,
4 G
rape
, 1 M
ango
, 2
Cok
e, 3
App
le.
150
g4.
49R
M 0
.03
Can
dyFo
x'x
Mix
frui
t, be
rries
, men
tol a
nd
lem
onM
ix fr
uit,
barri
es
and
men
tol
6 in
hal
f row
6 in
hal
f row
100
g2.
49R
M 0
.02
Cho
cola
te
Past
eC
HO
KI C
HO
KIC
hoco
late
and
Cho
com
ilkC
hoco
late
and
C
hoco
milk
1 ro
w w
ith 7
box
's o
f C
hoki
7 bo
x in
1 ro
w a
s a
disp
lay
50g
1.39
RM
0.0
3
Mar
shm
allo
wM
ARKE
NBU
RG
Chr
ispy
Cho
co
Chr
ispy
Cho
co
3 ro
ws
with
6 in
eac
h as
a d
ispl
ay6
in e
ach
row
as
a di
spla
y 28
3g
10.2
5R
M 0
.04
Cer
eal B
ars
Nat
ure
Valle
y cr
unch
y Fr
uits
& N
uts
Frui
ts &
Nut
s6
in a
row
6 in
a ro
w25
2g
10.9
RM
0.0
4
Cer
eal B
ars
Oat
Kru
nch
Chi
a Se
ed, S
traw
berry
&
Blac
kcur
rant
, Chu
nky
Org
anic
H
azel
nut,
Dar
k C
hoco
late
Tota
l 9 in
2 ro
ws
Tota
l 9 in
2 ro
ws
416
g8.
16R
M 0
.02
Cer
eal B
ars
Car
man
'sap
ricot
, Cla
ssic
, and
alm
ond
apric
ot, C
lass
ic,
and
alm
ond
5 in
hal
f a ro
w5
in h
alf a
row
180
g12
RM
0.0
7
Cer
eal B
ars
KELL
OG
G'S
KO
rigin
al a
nd O
ats
& H
oney
Orig
inal
and
O
ats
& H
oney
2 ro
w's
whe
re 8
ce
real
wer
e di
spla
y in
ea
ch ro
w
8 ce
real
s di
spla
y in
eac
h ro
w w
ith 5
di
ffere
nt b
rand
s.
235
g14
.99
RM
0.0
6
Cer
eal B
ars
DO
RSE
T C
EREA
LSN
uts,
Hon
ey, R
oast
ed,
Berri
es, F
ruity
, Cla
ssic
Fru
it ro
aste
d nu
ts &
see
ds, a
nd
high
fibe
r
Nut
s, F
ruity
and
Be
rries
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row
s w
ith 1
0 ce
real
's a
s a
disp
lay
in a
row
10 c
erea
l's in
a ro
w.60
0g
22.9
RM
0.0
4
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
80
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Beve
rage
sFr
uite
Jui
ces
Sunk
ist 1
00%
fre
sh J
uice
Orra
nge
Juic
e w
ithou
t Pu
lp a
nd w
ith P
ulp.
Appl
e Ju
ice,
Lem
on J
uice
.
Orra
nge
Juic
e w
ithou
t Pul
p an
d w
ith P
ulp.
Appl
e Ju
ice,
Lem
on
Juic
e
14 B
oxes
in 2
Row
14 B
oxes
1000
ml
4.99
RM
0.0
0
Frui
te J
uice
sTr
opic
ana
Ora
nge
Juic
eO
rrang
e Ju
ice
and
Lem
on
Juic
eO
rrang
e Ju
ice
and
Lem
on J
uice
6 Bo
ttels
in 1
Row
6 Bo
ttel
1000
ml
6.79
RM
0.0
1
Frui
te J
uice
sD
imes
Jui
ceC
herry
Jui
ce, P
inea
pple
Ju
ice,
Mix
Fru
ite J
uice
, Mix
Ve
gatb
le J
uice
, Ora
nge
Juic
e, P
rune
Jui
ce,G
rape
Ju
ice
Che
rry
Juic
e,Pi
neap
ple
Juic
e,M
ix F
ruite
Ju
ice,
14 B
oxes
in 1
Row
14 B
oxes
1000
ml
7.69
RM
0.0
1
Frui
te J
uice
sFl
orid
a Ju
ice
Rub
y re
d, N
o Pu
lp O
rrang
e Ju
ice,
With
Pul
p O
rang
e Ju
ice,
Lem
on J
uice
Rub
y re
d,N
o Pu
lp O
rrang
e Ju
ice,
With
Pu
lp O
rang
e Ju
ice,
Lem
on
Juic
e
8 Bo
xess
in 1
Row
8 Bo
xess
1000
ml
21.9
9R
M 0
.02
Frui
te J
uice
sPe
el F
resh
M
arig
old
Juic
eG
reen
Gua
va J
uice
, Pin
k G
uava
Jui
ce, A
pple
Jui
ce,
Lem
on J
uice
, Ora
nge
Juic
e.
Gre
en G
uava
Ju
ice,
Pink
G
uava
Ju
ice,
Appl
e Ju
ice
12 B
ottle
in 2
Row
12 B
ottle
1000
ml
8.29
RM
0.0
1
Soy
Drin
ksC
ount
ry H
ome
Org
anic
Soy
M
ilk
Soya
Bea
n M
ilkSo
ya B
ean
Milk
4 Bo
xess
in 1
Row
4 Bo
xess
1000
ml
12.9
9R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
81
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Beve
rage
s (c
ontin
ued)
Soy
Drin
ksM
arig
old
Tota
l 2 in
1 ro
w25
0m
l5.
2R
M 0
.02
Soy
Drin
ksSo
ya N
on D
airy
Al
tern
ativ
e to
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ilk
Plai
n So
ya w
ithou
t Dai
ry M
ilkPl
ain
Soya
w
ithou
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ry m
ilk2
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ss in
1 R
ow2
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ss10
00m
l7.
49R
M 0
.01
Soy
Drin
ksH
OM
E SO
YSo
ya B
row
n Su
gar a
nd S
oya
Orig
inal
Soya
Bro
wn
Suga
r and
Soy
a O
rigin
al
1 fu
ll ro
w w
as
disp
laye
d w
ith 9
soy
a dr
inks
1 ro
w w
ith 9
soy
a dr
ink
disp
lay
1000
ml
5.99
RM
0.0
1
Soy
Drin
ksV-
SOY
Mul
ti-G
rain
and
Orig
inal
Mul
ti-G
rain
and
O
rigin
al1
full
row
with
11
soya
juic
e fo
r dis
play
11
soy
a ju
ice
for
disp
lay
in a
row
1000
ml
3.99
RM
0.0
0
Tea
Dilm
ah T
eaTh
e pa
pper
min
t Tea
,Pur
e G
inge
r Tea
,Gre
en te
a,Pe
ach
Flov
or T
ea,B
lueb
erry
Flo
vor
tea.
The
papp
erm
int
Tea,
Pure
Gin
ger
Tea,
Gre
en te
a
11 B
oxes
s in
1 R
ow11
Box
ess
200
g9.
5R
M 0
.05
Tea
BOH
The
Tar
ikM
ilk T
ea,G
ingg
er T
ea, L
ess
Suga
r milk
tea,
Les
s Su
gar
ging
ger t
ea, B
lack
Tea
Milk
Tea
,Gin
gger
Te
a,Le
ss S
ugar
m
ilk te
a,Le
ss
Suga
r gin
gger
te
a
4 Pa
cket
s in
1 R
ow4
Pake
ts60
g13
.9R
M 0
.23
Tea
Lipt
on T
he
Tarik
3 in
1 M
ilk te
a,2
in 1
bla
ck
tea.
3 in
1 M
ilk te
a,2
in 1
bla
ck te
a.4
Pack
ets
in 1
Row
4 Pa
kets
100
g15
.9R
M 0
.16
Tea
TWIN
ING
SJa
min
e te
a, S
traw
berry
&
Man
go, P
ure
pepp
erm
int,
Pure
Cam
omile
, Lad
y G
rey
tea,
eng
lish
brea
kfas
t tea
an
d ea
rl gr
ey te
a
Stra
wbe
rry,
Cam
omile
and
Ea
rl gr
ey te
a.
1 ro
w d
ispl
ay w
ith 1
6 te
a pa
cks
16 te
a pa
cks
disp
lay
in a
row
125
g15
.5R
M 0
.12
Tea
Saba
h Te
aTo
tal 1
1 in
2 ro
ws
160
g9.
6R
M 0
.06
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
82
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Beve
rage
s (c
ontin
ued)
Spor
t's D
rink
REV
IVE
Isot
onic
Drin
kIs
oton
ic D
rink
4 ro
ws
with
15
bottl
e's
as d
ispl
ay15
bot
tle's
dis
play
in
a ro
w15
00m
l2.
69R
M 0
.00
Prem
ium
C
old
Beve
rage
Polle
ney
(Min
uman
Sa
rang
Bu
rung
)
Gul
a ba
tuG
ula
batu
3 in
a ro
w3
in a
row
325
ml
2.7
RM
0.0
1
Prem
ium
C
old
Beve
rage
Livi
ta W
ith
Hon
eyor
igin
al F
lovo
uror
igin
al F
lovo
ur3
Tin'
s in
1 R
ow3
Tin'
s25
0m
l8.
2R
M 0
.03
Prem
ium
C
old
Beve
rage
Ali C
afé
Milk
tea
Flav
our
Milk
tea
Flav
our
6 Ti
n's
in 1
row
6 Ti
n's
250
ml
4.85
RM
0.0
2
Prem
ium
C
old
Beve
rage
NES
TLE
MIL
Och
ocol
ate
choc
olat
e 24
X 3
in a
row
24 X
3 in
a ro
w25
0m
l1.
89R
M 0
.01
Sauc
es/
Cond
imen
ts/
Spre
ads
Oliv
e O
ilBe
rtolli
Dal
18
65 E
xtra
Li
ght
Del
icat
e Ta
ste
Del
icat
e Ta
ste
4 in
a ro
w4
in a
row
500
ml
18.9
RM
0.0
4
Oliv
e O
ilEx
tra V
irgin
O
live
Oil
Oliv
e O
ilO
live
Oil
6 in
a ro
w6
in a
row
500
ml
23.9
RM
0.0
5
Oliv
e O
ilO
live
Extra
Ve
rgin
e D
i O
liva
Oliv
e O
ilO
live
Oil
4 Bo
ttle
in 1
Row
4 Bo
ttle
in 1
Row
500
ml
25.8
5R
M 0
.05
Oliv
e O
ilFI
LIPP
O
BER
IOm
ild a
nd li
ght
mild
and
ligh
t5
in 2
row
s5
in 2
row
s50
0g
19.4
9R
M 0
.04
Oliv
e O
ilBO
RG
ESO
live
oil a
nd E
xtra
ligh
tO
live
oil a
nd
Extra
ligh
t3
in 2
row
s3
in 2
row
s50
0g
20.4
9R
M 0
.04
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
83
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K
SIZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
s
TOTA
L N
umbe
r of
prod
uct d
ispl
ay in
th
e fr
ont r
ow o
f the
sh
elf.
Plea
se ta
ke
phot
ogra
ph
Num
ber o
f pro
duct
di
spla
y in
the
front
row
of t
he
shel
f. Pl
ease
take
ph
otog
raph
in g
ram
s
in lo
cal
curr
ency
, ba
sed
on
pack
size
(by
1gr,
or
1m
l)
Sauc
es/
Cond
imen
ts/
Spre
ads
(con
tinue
d)
Frui
t Spr
ead
ST. D
ALFO
UR
FR
ANC
Em
ix fr
uits
, Stra
wbe
rry,
Ora
nge,
Gra
pes
and
apric
ot
Stra
wbe
rry,
grap
es a
nd m
ix
fruit
2 ro
w's
with
19–
20
disp
lay
jam
in a
row
19–2
0 di
spla
y in
a
row
284
g7.
99R
M 0
.03
Frui
t Spr
ead
Lady
s C
hoic
ePi
neap
ple
Pine
appl
e2
ina
row
2 in
a ro
w40
0g
4.5
RM
0.0
1 Fr
uit S
prea
dW
INN
EYH
azal
Cho
cola
teH
azal
Cho
cola
te7
in a
row
7 in
a ro
w45
0g
9.35
RM
0.0
2 Fr
uit S
prea
dSK
IPPY
pean
ut b
utte
rpe
anut
but
ter
3 in
a ro
w3
in a
row
450
g4.
9R
M 0
.01
Frui
t Spr
ead
DAN
ISH
SE
LEC
TIO
NAp
ricot
, Bey
senb
erry
, O
rang
e, R
aspb
erry
, Wild
Bl
uebe
rry, a
nd S
traw
berry
Wild
blu
eber
ry,
rasp
berry
and
ap
ricot
1 ro
w w
ith 1
4 di
spla
y in
a ro
w14
dis
play
in a
row
400
g14
.9R
M 0
.04
Chi
lli Sa
uce
MAG
GI
Chi
lli, to
mat
o, g
arlic
mix
chi
lli an
d th
ai c
hilli
Chi
lli, g
arlic
mix
ch
illi a
nd to
mat
o1
and
half
row
with
10
–15
bottl
e's
disp
lay
10–1
5 bo
ttle'
s in
a
row
500
g2.
49R
M 0
.005
Chi
lli Sa
uce
KIM
BALL
Chi
lli C
hilli
3 ro
w's
with
20–
25
bottl
e's
in a
row
20–2
5 bo
ttle'
s in
a
row
500
g2.
49R
M 0
.005
Chi
lli Sa
uce
CO
P KI
PAS
UD
ANG
soya
bea
n sw
eet s
auce
so
ya b
ean
swee
t sa
uce
11 in
2 ro
ws
11 in
2 ro
ws
750
g10
RM
0.0
1
Chi
lli Sa
uce
TABA
SCO
C
hipo
tle P
eppe
r Sau
ce,
Gre
en P
eppe
r Sau
ce,
Gar
lic P
eppr
er S
auce
and
H
aban
ero
Pepp
er S
auce
Gar
lic P
eppe
r Sa
uce,
Chi
potle
Pe
pper
Sau
ce
and
Gre
en
Pepp
er S
auce
half
a ro
w w
ith
8–9
disp
lay
of th
e sa
uce
item
8 bo
ttle
in h
alf r
ow fo
r di
spla
y15
0m
l10
.69
RM
0.0
7
Chi
lli Sa
uce
Impe
rial X
O
Sauc
eD
ry c
ompo
iD
ry c
ompo
iTo
tal 8
in 1
row
210
g24
.9R
M 0
.12
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
84
THE
STO
RE
Dat
e co
llect
ed: 2
Mar
201
4 St
ore:
'The
Sto
re'
St
ore
Add
ress
: Lot
348
17, J
alan
Bat
u Am
bar,
Tam
an K
ok L
ian,
512
00 K
uala
Lum
pur.
N
B: f
ull p
rodu
ct in
form
atio
n, in
clud
ing
man
ufac
ture
r, di
strib
utor
and
impo
rter,
is a
vaila
ble
in s
epar
ate
docu
men
ts o
n th
e A
FGC
web
site
ww
w.a
fgc.
org.
au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1m
l)
Bake
d G
oods
Swee
t Bi
scui
tsJu
lie's
Che
ddar
Che
ese
Cre
am,
Man
go, C
hoco
late
.C
hedd
ar C
hees
e C
ream
, Man
go a
nd
Cho
cola
te.
Tota
l 6 d
ispl
ays
in 1
row.
180
g4.
9R
M 0
.03
Swee
t Bi
scui
tsC
hips
mor
eD
oubl
e C
hoc,
But
ter C
runc
h,
Orig
inal
, Les
s Sw
eet,
Haz
elnu
t.
Orig
inal
, Haz
elnu
t, D
oubl
e C
hoc
Tota
l 16
disp
lays
in 5
row
s.18
0g
3.65
RM
0.0
2
Swee
t Bi
scui
tsM
unch
y's
Cho
cola
te, P
eanu
t But
ter,
Che
ese,
Veg
etab
le.
Cho
cola
te, P
eanu
t Bu
tter,
Che
ese.
Tota
l 4 d
ispl
ays
in 3
row
s.20
0g
4.9
RM
0.0
2
Swee
t Bi
scui
tsTi
ger
Pean
ut C
hoco
late
, Pea
nut,
Milk
, Cho
cola
te.
Pean
ut C
hoco
late
, Pe
anut
, Milk
.To
tal 6
dis
play
s in
2 ro
ws.
175
g2.
79R
M 0
.02
Swee
t Bi
scui
tsO
reo
Cho
co, O
rigin
al, B
lueb
erry
Ic
e cr
eam
, Van
illa, P
eanu
t bu
tter &
Cho
co
Cho
co, O
rigin
al,
Vani
llaTo
tal 6
dis
play
s in
1 ro
w.15
2.4
g2.
9R
M 0
.02
Salty
Bi
scui
tsJa
cob
Orig
inal
, Hi-C
al V
eget
able
, W
eeta
mea
l, H
i-Fib
re, H
i-Iro
n,
Low
Sod
ium
Hi-F
ibre
Orig
inal
, H
i-Cal
Ve
geta
ble,
Hi-F
ibre
Tota
l 9 d
ispl
ays
in 1
row.
180
g3.
7R
M 0
.02
Salty
Bi
scui
tsH
wa
Tai
Suga
r Cra
cker
, Veg
etab
le,
Orig
inal
Min
i Cra
cker
, N
aiyu
Cra
cker
, Sia
ng
Sian
g cr
eam
cra
cker
Vege
tabl
e, N
aiyu
C
rack
er, S
iang
Si
ang
crea
m
crac
ker
Tota
l 13
disp
lays
in 1
row.
400
g3.
95R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
85
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1m
l)
Bake
d G
oods
(c
ontin
ued)
Salty
Bi
scui
tsJu
lies'
sC
hoco
late
, Milk
, Whe
at,
Butte
rC
hoco
late
, M
ilk,W
heat
Tota
l 8 d
ispl
ays
in 1
row.
200
g3.
89R
M 0
.02
Salty
Bi
scui
tsH
up S
eng
Cre
am C
rack
ers,
Who
lem
eal
Cra
cker
sC
ream
Cra
cker
s,
Who
lem
eal
Cra
cker
s
Tota
l 12
disp
lays
in 1
row.
700
g13
.49
RM
0.0
2
Salty
Bi
scui
tsPo
tato
Cris
pSo
ur C
ream
, Veg
etab
le,
BBQ
, Sw
eet C
orn,
Tom
ato
Tota
l 5 d
ispl
ays
in 1
row.
120
g2.
19R
M 0
.02
Bake
ry
Mix
esG
arde
nia
Orig
inal
Cla
ssic
, Br
an&W
heat
Ger
m, H
oney
W
hole
mea
l, Bu
tter R
aisi
n,
Butte
rsco
tch,
Who
leG
rain
, W
hole
Gra
in w
ith C
anad
ian
Purp
le W
heat
Tota
l 13
disp
lays
in 2
row
s.40
0g
3.2
RM
0.0
1
Bake
ry
Mix
esM
assi
mo
Orig
inal
, Who
le W
heat
Orig
inal
Tota
l 8 d
ispl
ays
in 4
row
s.42
0g
3.5
RM
0.0
1
Bake
ry
Mix
esD
aily
Fre
shC
orn,
But
ter,
Red
Bea
n,
Coc
onut
, Kay
a, P
otat
o,
Rai
sin
Red
Bea
n, P
otat
o,
Rai
sin
Tota
l 14
disp
lays
in 4
row
s.30
0g
2.8
RM
0.0
1
Bake
ry
Mix
esSu
nny
Frui
t Cak
esTo
tal 4
dis
play
s in
1 ro
w.35
0g
4.8
RM
0.0
1
Bake
ry
Mix
esSk
ico
Frui
t Cak
es, M
ocha
Frui
t Cak
es, M
ocha
Tota
l 2 d
ispl
ays
in 1
row.
350
g4.
5R
M 0
.01
Bun'
sM
assi
mo
Orig
inal
, Who
le W
heat
Orig
inal
Tota
l 8 d
ispl
ays
in 4
row
s.42
0g
3.5
RM
0.0
1
Bun'
sD
aily
Fre
shC
orn,
But
ter,
Red
Bea
n,
Coc
onut
, Kay
a, P
otat
o,
Rai
sin
Red
Bea
n, P
otat
o,
Rai
sin
Tota
l 14
disp
lays
in 4
row
s.30
0g
2.8
RM
0.0
1
Bun'
sSu
nny
Frui
t Cak
esTo
tal 4
dis
play
s in
1 ro
w.35
0g
3.8
RM
0.0
1
Bun'
sSk
ico
Frui
t Cak
es, M
ocha
Frui
t Cak
es, M
ocha
Tota
l 2 d
ispl
ays
in 1
row.
350
g3.
89R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
86
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1m
l)
Snac
kfoo
dsC
hoco
late
sVo
chel
leAl
mon
ds, H
azel
nuts
, Fr
uit&
Nut
, Dai
ry M
ilk,
Min
t&Al
mon
ds, B
lack
curra
nt,
Cra
nber
ry, D
ark
Cho
cola
te
Min
t&Al
mon
ds,
Dai
ry M
ilk, D
ark
Cho
cola
te
Tota
l 21
disp
lays
in 3
row
s.18
0g
7.59
RM
0.0
4
Cho
cola
tes
Cad
bury
Roa
st A
lmon
d, H
azel
nut,
Mix
ed N
uts,
Fru
it &
Nut
, Bl
ack
Fore
st,
Roa
st A
lmon
d,
Haz
elnu
t, M
ixed
N
uts
Tota
l 20
disp
lays
in 3
row
s.17
5g
4.2
RM
0.0
2
Cho
cola
tes
Tudo
rgol
dAl
mon
ds &
Dar
kAl
mon
ds &
Dar
kTo
tal 5
in 1
row.
20
0g
9.89
RM
0.0
5 C
hoco
late
sVa
nHou
ten
Milk
Cho
cola
te, W
hole
Fr
uit&
Nut
s, W
hole
Roa
sted
Al
mon
ds, W
hole
Haz
el N
uts;
D
ark
Cho
cola
te, W
hole
R
oast
ed A
lmon
ds.
Milk
Cho
cola
te,
Who
le H
azel
nu
t and
Dar
k C
hoco
late
Tota
l 21
in 2
row
s15
0g
8.29
RM
0.0
6
Cho
cola
tes
Roy
al D
edol
ton
Frui
t&N
ut, M
ilk, C
ashe
w N
ut,
Blac
k Fo
rest
Frui
t&N
ut, M
ilk,
Cas
hew
Nut
Tota
l 10
in 5
row
s13
0g
3.99
RM
0.0
3
Can
dyLo
t100
Stra
wbe
rry, O
rang
e, G
rape
, M
ango
, Cok
e, A
pple
.G
rape
, App
le,
Stra
wbe
rryTo
tal 1
4 in
2 ro
ws
150
g4.
49R
M 0
.03
Can
dySu
gus
Stra
wbe
rry, O
rang
e,
Blac
kcur
rant
, Ass
orte
d;
Mix
ed F
ruits
, Bla
ckcu
rrant
, Sw
eet&
Sour
Man
go, S
our
Frui
ty R
ing
Mix
ed F
ruits
, Bl
ackc
urra
nt,
Swee
t&So
ur
Man
go
Tota
l 11
in 2
row
s11
0g
3.2
RM
0.0
3
Can
dyC
hew
y C
andy
Lych
ee, M
int,
Ora
nge
Lych
ee, M
int,
Ora
nge
Tota
l 9 in
1 ro
w15
0g
2.3
RM
0.0
2
Can
dyKo
piko
Cof
fee,
Cap
pucc
ino,
O
rigin
al-S
ugar
free
Cof
fee,
C
appu
ccin
o,
Orig
inal
-Sug
ar fr
ee
Tota
l 8 in
1 ro
w15
0g
3.39
RM
0.0
2
Can
dyM
ento
sM
int,
Mix
Fru
it, G
rape
, Sou
r M
ixM
int,
Gra
pe, S
our
Mix
Tota
l 12
in 2
row
s15
02.
2R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
87
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1m
l)
Snac
kfoo
ds
(con
tinue
d)
Cer
eal
Iko
3 Fr
uits
, 9 G
rain
, Mue
sli,
3 Se
eds,
Oat
Plu
s T
otal
5 in
2 ro
ws
178
g5.
5R
M 0
.03
Cer
eal
Qua
kers
Hon
ey N
uts,
Cho
cola
te
Chi
ps T
otal
2 in
1 ro
w27
0g
7.89
RM
0.0
3
Cer
eal
Julie
's T
en G
rain
s, R
ich
Tea,
C
hoco
late
, Stra
wbe
rryTo
tal 5
in 1
row
250
g6.
39R
M 0
.03
Oat
Kru
nch
Chi
a Se
ed,
Stra
wbe
rry&B
lack
curra
nt,
Chu
nky
Org
anic
Haz
elnu
t, D
ark
Cho
cola
te
Tota
l 9 in
2 ro
ws
416
g8.
19R
M 0
.02
Cer
eal
Jaco
b's
Orig
inal
, App
le, A
pric
otO
rigin
al, A
pple
, Ap
ricot
Tota
l 8 d
ispl
ays
in 2
row
s.36
0g
7.79
RM
0.0
2
Soya
Mar
igol
dTo
tal 2
in 1
row
250
ml
5.2
RM
0.0
2
Soya
Hom
esoy
Brow
n Su
gar,
Org
inal
, O
rigin
al-L
ess
suga
rTo
tal 3
in 1
row
250
ml
4.59
RM
0.0
2
Soya
Soyr
ich
Orig
inal
, No
suga
rTo
tal 1
2 in
1 ro
ws
1000
ml
3.6
RM
0.0
04
Soya
Nut
risoy
Orig
inal
Tota
l 6 in
1 ro
w10
00m
l4.
2R
M 0
.004
Soya
Drin
hoTo
tal 6
in 1
row
1000
ml
2.55
RM
0.0
03
Tea
Lipt
onYe
llow
labe
l tea
, Gre
en T
ea,
Tea
Vani
llaTo
tal 3
2 in
4 ro
ws
400
g9.
3R
M 0
.02
Tea
BOH
Gol
d Bl
end,
Gre
en T
ea,
Orig
inal
Tota
l 26
in 4
row
s50
0g
12.9
9R
M 0
.03
Tea
Mon
tea
Pu E
rh, L
iu P
au, J
asm
in,
Ool
ong,
S-L
ine
Beau
ty, S
en
Cha
, Ass
orte
d
Tota
l 7 in
1 ro
w25
0g
11.5
RM
0.0
5
Tea
Saba
h Te
aTo
tal 1
1 in
2 ro
ws
160
g8.
9R
M 0
.06
Tea
Supe
r Tea
Sui S
ien,
Min
g Te
a, T
i Kua
n Yi
n, J
asm
inTo
tal 8
in 2
row
s25
0g
8.3
RM
0.0
3
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
88
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
PRIC
E CO
MPA
RISO
N
Bra
nd o
f the
su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or
1m
l)
Sauc
es/
Cond
imen
ts/
Spre
ads
Oliv
e O
ilBe
rtolli
Extra
Lig
ht, E
xtra
Virg
in,
Cla
ssic
Tota
l 20
in 2
row
s10
00m
l47
.4R
M 0
.05
Oliv
e O
ilBa
sso
Pure
, Ext
ra V
irgin
, Pom
ace
" Tota
l 3 in
2 ro
ws"
1000
ml
35.1
9R
M 0
.04
Oliv
e O
ilN
atur
elPu
re, E
xtra
Virg
in, E
xtra
Vi
rgin
(Org
anic
)" To
tal 1
4 in
2 ro
ws"
750
litte
r25
.99
RM
0.0
3
Jam
sLa
dy's
Cho
ice
Pine
appl
e,St
raw
berry
and
m
ix fr
uits
Pine
appl
e,
Stra
wbe
rry a
nd
mix
frui
ts
Tota
l 21
in 2
row
s50
0g
13.9
RM
0.0
3
Jam
sC
hive
rsSt
raw
berry
, Mix
ed F
ruit,
Bl
ackc
urra
nt, R
aspb
erry
, En
glis
h O
rang
e
Tota
l 10
in 1
row
340
g8.
7R
M 0
.03
Jam
sSt
effi'
s C
hoic
eR
aspe
rry, O
rang
e M
arm
alad
e, B
lack
curra
ntTo
tal 7
in 1
row
450
g11
.7R
M 0
.03
Jam
sSm
ucke
r'sG
rape
, Stra
wbe
rryTo
tal 1
1 in
1 ro
w51
0g
16.9
RM
0.0
3
Sauc
eLi
feSo
ur P
lum
, Sw
eet&
Sour
, Bl
ack
Pepp
erTo
tal 1
4 in
1 ro
w.50
0g
5.09
RM
0.0
1
Sauc
eLa
dy's
Cho
ice
Thou
sand
Isla
nd, C
oles
law,
Fr
uit S
alad
Tota
l 10
in 1
row
250
ml
6.9
RM
0.0
3
Sauc
eTa
basc
oC
hipo
tle P
eppe
r Sau
ce,
Gre
en P
eppe
r Sau
ce,
Gar
lic P
eppr
er S
auce
and
H
aban
ero
Pepp
er S
auce
Gar
lic P
eppe
r Sa
uce,
Chi
potle
Pe
pper
Sau
ce
and
Gre
en P
eppe
r Sa
uce
Tota
l 4 in
1 ro
w15
0m
l15
.6R
M 0
.10
Sauc
eIm
peria
l XO
Sau
ceD
ry c
ompo
iD
ry c
ompo
iTo
tal 8
in 1
row
210
g24
.9R
M 0
.12
Sauc
eLe
e Ku
m K
eePa
nda
Oys
ter S
ause
Tota
l 37
in 3
row
s77
0g
10.9
9R
M 0
.01
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
89
AN
NEX
II –
KEY
RET
AIL
ERS
IN TH
E
MA
LAYS
IAN
S PR
EMIU
M R
ETA
IL M
ARK
ET
Stor
e Fo
rmat
Nam
eD
etai
lsN
umbe
r of S
tore
sC
onta
ct D
etai
lsSu
perm
arke
t H
yper
mar
ket
Gia
nt (T
he C
old
Stor
age
Gro
up)
Mal
aysi
a’s
larg
est f
ood
reta
iler,
oper
atin
g hy
perm
arke
ts a
nd s
uper
mar
kets
un
der C
old
Stor
age
and
Gia
nt b
rand
s. T
he G
iant
bra
nd ta
rget
s m
ass
mar
ket a
nd is
a tr
uste
d br
and,
with
131
sto
res.
Col
d St
orag
e ta
rget
s hi
gh
inco
me
shop
pers
, offe
ring
a w
ide
varie
ty o
f loc
al p
rodu
cts
as w
ell a
s im
porte
d pr
oduc
ts
131
Stad
ium
Sha
h Al
am, P
ersi
aran
Suk
an
P: +
60 3
554
4 88
88
Supe
rmar
ket
Tesc
o Ex
traO
ne o
f Mal
aysi
a la
rges
t foo
d re
taile
rs. O
pera
tes
47 s
tore
s in
key
citi
es,
offe
ring
prod
ucts
for m
ass
mar
ket w
ith c
ompe
titiv
e pr
icin
g.
Car
ries
mai
nly
loca
lly s
ourc
ed p
rodu
cts,
but
is in
crea
sing
the
prop
ortio
n of
im
porte
d pr
oduc
ts (m
ainl
y fro
m th
e U
K).
47Le
vel 3
, No.
3, J
alan
7A/
62A,
Ban
dar
Men
jala
ra, 5
2200
Kua
la L
umpu
r, M
alay
sia
P: +
603
6287
600
0
Supe
rmar
ket
AEO
N/J
usco
M
alay
sia
AEO
N to
ok o
ver C
arre
four
Mal
aysi
a in
201
2. T
hey
oper
ate
Jusc
o st
ores
na
tiona
lly, w
hich
is th
e la
rges
t hig
h-en
d de
partm
ent s
tore
cha
in w
ith
supe
rmar
kets
, tar
getin
g m
iddl
e to
hig
h-en
d in
com
e cu
stom
ers.
The
y ca
rry
mai
nly
loca
lly s
ourc
ed p
rodu
cts,
but
is in
crea
sing
the
prop
ortio
n of
impo
rted
prod
ucts
(mai
nly
from
Jap
an)
Ja
lan
Jeja
ka, K
uala
Lum
pur,
Sela
ngor
, M
alay
sia
P: +
60 3
-920
7 20
05
Hyp
erm
arke
tAE
ON
BIG
AEO
N B
ig is
Mal
aysi
a se
cond
larg
est g
roup
of r
etai
lers
that
ope
rate
s 27
hyp
erm
arke
ts w
ith fo
od a
nd g
roce
ry s
ectio
ns27
3, J
alan
SS
16/1
, 475
00 S
uban
g Ja
ya,
Sela
ngor
, Kua
la L
umpu
r
P: +
60 1
-300
-80-
236
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
90
Stor
e Fo
rmat
Nam
eD
etai
lsN
umbe
r of S
tore
sC
onta
ct D
etai
lsSu
perm
arke
tTh
e St
ore
Dep
artm
ent s
tore
cha
in w
ith s
uper
mar
kets
, ope
ratin
g 75
sto
res.
The
y ar
e on
e of
maj
or fo
od re
taile
r in
Mal
aysi
a in
term
s of
sal
es a
nd n
umbe
r of o
utle
ts.
The
Stor
e ca
rries
larg
ely
loca
l pro
duct
s, w
ith s
ome
of th
e m
ore
popu
lar
impo
rted
prod
ucts
that
are
als
o ca
rries
by
com
petin
g st
ores
. It
is a
hom
e-gr
own
stor
e th
at o
ffers
pric
e-co
mpe
titiv
e pr
oduc
ts
7516
5 Ja
lan
Tun
Ali,
7530
0 M
elak
a,
Mal
aysi
a
P: +
60 6
-283
508
4
Supe
rmar
ket
Jaso
n's
Food
Hal
l (N
OTE
: not
in
clud
ed in
sur
vey)
Jaso
n’s
Food
Hal
l has
a h
igh-
end
stor
e co
ncep
t with
a w
ide
rang
e of
item
s.
The
Kual
a Lu
mpu
r sto
re a
ccou
nts
for m
ore
than
40%
of t
he e
ntire
city
pr
esen
ce b
y tu
rnov
er. T
hey
are
curre
ntly
inte
rest
ed in
mor
e he
alth
and
al
lerg
en fr
ee (g
lute
n fre
e) p
rodu
cts
and
are
colla
bora
ting
with
exp
orte
rs o
n m
arke
ting
activ
ities
, offe
ring
prom
otio
n op
portu
nitie
s at
the
front
of t
he s
tore
.
1 st
ore
at th
e Ba
ngsa
r Sho
ppin
g C
ente
r, Ku
ala
Lum
pur
Jaso
n’s
Food
Hal
l G
roun
d Fl
oor,
285
Jala
n M
aaro
f, 59
100,
Ba
ngsa
r Sho
ppin
g C
entre
, Kua
la
Lum
pur,
Mal
aysi
a
P: 0
3 20
94 2
900
Supe
rmar
ket
Villa
ge G
roce
r (N
OTE
: not
in
clud
ed in
sur
vey)
Villa
ge G
roce
r is
owne
d by
a P
erth
-bas
ed M
alay
sian
with
a to
tal o
f 3 V
illage
G
roce
rs s
tore
s. T
hey
stoc
k Au
stra
lian
prod
uct i
nclu
ding
frui
t and
veg
etab
les
from
WA,
but
Eur
opea
n pr
oduc
ts a
re in
crea
sing
larg
ely
beca
use
of lo
wer
pr
ices
. Villa
ge g
roce
r is
know
n as
a tr
end
sette
r in
the
Mal
aysi
an p
rem
ium
re
tail
outle
t seg
men
t: ot
her r
etai
lers
che
ck o
ut th
e of
ferin
g an
d th
en o
rder
in
prod
ucts
acc
ordi
ngly.
3Vi
llage
Gro
cer
No
1 Ja
lan
Tela
wi S
atu,
Ban
gsar
Ba
ru,5
9100
Kua
la L
umpu
r
P: 0
3 - 2
282
0633
Supe
rmar
ket
Jaya
Gro
cer
(NO
TE: n
ot
incl
uded
in s
urve
y)
Supe
rmar
ket g
roce
r est
ablis
hed
in th
e m
id 2
000s
to m
eet t
he d
isce
rnin
g ap
petit
e of
Kla
ng V
alle
y re
side
nts
for q
ualit
y ho
useh
old
food
pro
duct
s., w
ith a
w
ide
rang
e of
impo
rted
prod
ucts
and
fres
h pr
oduc
e. T
hey
buy
prim
arily
from
th
eir t
wo
Aust
ralia
n co
nsol
idat
ors
in M
elbo
urne
.
10Ja
ya G
roce
r
Tren
dcel
l Sdn
Bhd
(544
047-
T)
(Tra
ding
As
Jaya
Gro
cer)
22–2
, Med
an O
ld K
lang
28,
O
ff Ja
lan
Klan
g La
ma,
58
200
Kual
a Lu
mpu
r.
P: 0
3-77
72 6
943
03-
7772
694
4 0
3-77
72 6
945
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
91
AN
NEX
III —
KEY
DIS
TRIB
UTO
RS IN
THE
THA
I PR
EMIU
M R
ETA
IL M
ARK
ETN
ame
Det
ails
Prod
uct T
ypes
Key
Bra
nds
Con
tact
Det
ails
DKS
H M
alay
sia
It is
a fa
st m
ovin
g co
nsum
er p
rodu
ct in
all
chan
nels
in m
ost
coun
tries
in A
sia,
whe
ther
food
pro
duct
s or
non
-food
pro
duct
s,
ambi
ent,
chille
d or
froz
en. T
hey
prov
ide
full
agen
cy a
nd th
ird
party
logi
stic
s se
rvic
es th
at in
clud
e im
porta
tion,
war
ehou
sing
, co
-pac
king
, tra
nspo
rtatio
n, s
ellin
g, m
arke
ting,
mer
chan
disi
ng,
and
back
offi
ce s
ervi
ces
thro
ugh
wel
l-tra
ined
logi
stic
s, s
ales
an
d m
arke
ting
team
s fo
r foo
d an
d no
n-fo
od p
rodu
cts
as w
ell
as th
e pe
t foo
d ca
tego
ry
all
Her
shey
’s, S
muc
kers
, Q
uake
r74
Jal
an U
nive
rsiti
, Sek
syen
11,
462
00
Peta
ling
Jaya
, Sel
ango
r, M
alay
sia
P:+6
0 3-
7966
028
8
Net
wor
k Fo
ods
Net
wor
k Fo
ods
are
a di
strib
utio
n an
d m
arke
ting
com
pany
, with
an
ext
ensi
ve n
etw
ork
thor
ugho
ut a
ll st
ates
.Sn
ackf
ood,
Cho
cola
te,
Beve
rage
s, J
ams,
Sug
ar
Con
fect
ione
ry
Cap
ri So
nne,
Tud
or G
old,
M
-150
, Tan
go, S
chw
arta
uN
o. 6
, Jal
an U
1/14
, Sec
tion
U1,
H
icom
Gle
nmar
ie In
dust
rial P
ark,
40
150
Shah
Ala
m,
Sela
ngor
Dar
ul E
hsan
, Mal
aysi
a
P: +
603
5569
184
8
Teik
k Se
nn
Mal
aysi
a (T
SM)
TSM
are
a m
arke
ting
and
dist
ribut
ion
com
pany
hea
dqua
rtere
d in
Buk
it M
inya
k. T
hey
dist
ribut
e im
porte
d an
d lo
cally
m
anuf
actu
red
prod
ucts
.
Snac
kfoo
d, B
aked
Goo
ds,
Can
ned
fruit/
vege
tabl
es,
Beve
rage
s
Oce
an S
pray
, Dol
e,
Suns
wee
t, W
in W
in F
ood,
Lo
nbis
co
727,
MK.
13,
Ja
lan
Perin
dust
rian
Buki
t Min
yak,
14
100
Buki
t Min
yak,
Se
bera
ng P
erai
Ten
gah,
Pu
lau
Pina
ng, M
alay
sia.
P: 6
04-5
012
525
Heg
ner F
ine
Food
s &
Beve
rage
sH
egne
r mar
ket h
igh
qual
ity fo
od a
nd n
on-a
lcoh
olic
bev
erag
es
as w
ell a
s ex
quis
ite s
peci
alty
pro
duct
s th
roug
hout
Mal
aysi
a.Be
vera
ges,
Con
dim
ents
Bick
ford
's, T
eeka
nne
2, R
umah
Ked
ai
Jala
n Ku
ala
Mud
a M
akim
Pad
ang
Mat
sira
t 07
100,
Pul
au L
angk
awi,
Mal
aysi
a
P: +
604
955
6063
E: w
mh@
srim
anis
an.c
om
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
92
Nam
eD
etai
lsPr
oduc
t Typ
esK
ey B
rand
sC
onta
ct D
etai
lsSO
CM
A Tr
adin
g Sd
n. B
hd.
SOC
MA
Trad
ing
(M) S
dn B
hd is
a m
ediu
m s
ize
fast
mov
ing
cons
umer
pro
duct
s tra
ding
com
pany
in M
alay
sia.
The
y su
pply
hy
perm
arkt
s, s
uper
mar
kets
, and
con
veni
ence
sto
res
mai
nly.
Con
fect
ione
ry, S
nack
food
, Be
vera
ges
Men
tos,
Jia
Duo
Bao
2, R
umah
Ked
ai
Jala
n Ku
ala
Mud
a M
akim
Pad
ang
Mat
sira
t 07
100,
Pul
au L
angk
awi,
Mal
aysi
a
P: +
604
955
6063
E: w
mh@
srim
anis
an.c
om
Inbi
sco
Mar
ketin
g &
Sale
s Sd
n. B
hd.
Inbi
sco
is a
mar
ketin
g, s
ales
and
dis
tribu
tion
com
pany
w
ith a
focu
s on
FM
CG
pro
duct
s in
par
ticul
ar s
nack
food
s an
d co
nfec
tione
ry.
Cho
cola
te, C
onfe
ctio
nery
, Bi
scui
ts, o
ther
sna
ckfo
ods
Kopi
ko, D
anis
aLo
t 22
Lion
Indu
stria
l Par
k,Pe
rsia
ran
Teng
ku A
mpu
an,
4040
0 Sh
ah A
lam
, Sel
ango
r Dar
ul
Ehsa
n, M
alay
sia
P: +
603-
5192
1386
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
93
AN
NEX
IV —
KEY
PLA
YERS
IN M
ALA
YSIA
N
PREM
IUM
HO
REC
A M
ARK
ETN
ame
Det
ails
Prod
uct T
ypes
Bra
nds
Con
tact
Det
ails
Lexi
s H
otel
s
and
Res
ort
Lexi
s H
otel
s &
Res
orts
is a
loca
l com
pany
pro
vidi
ng p
rofe
ssio
nal
man
agem
ent s
ervi
ce fo
r hot
els
and
reso
rts. I
t is
grow
ing
rapi
dly
and
hope
s to
hav
e at
leas
t 10
hote
ls u
nder
its
belt
by th
e ye
ar 2
015.
The
y cu
rrent
ly
oper
ate
3 re
sort
hote
ls.
Pre
miu
m ta
ble
sauc
e,
tea,
bre
ad m
ixes
, jam
s,
beve
rage
s
31st
Flo
or, S
unw
ay P
utra
Tow
er,
100
Jala
n Pu
tra, 5
0350
Kua
la
Lum
pur,
Mal
aysi
a
P: 6
03 4
042
4322
6 03
277
1 33
22Be
rjaya
Foo
d Bh
d.Th
e G
roup
is a
div
ersi
fied
entit
y en
gage
d in
man
y bu
sine
sses
and
par
t of
it ar
e: H
otel
s, R
esor
ts, V
acat
ion,
Pro
perty
Inve
stm
ent a
nd D
evel
opm
ent,
Food
& B
ever
age.
Prem
ium
tabl
e sa
uce,
te
a, b
ever
ages
Kenn
y R
oger
s,
Star
buck
s, K
rispy
Kr
eme,
Wen
dy’s
, pap
a Jo
hn a
nd R
asa
Uta
ra
food
cha
in. B
erja
ya
Hot
els
and
Mal
ls.
Berja
ya T
imes
Squ
are,
Lev
el 1
2 (E
ast W
ing)
, No.
1, J
alan
Imbi
, W
ilaya
h Pe
rsek
utua
n, 5
5100
Ku
ala
Lum
pur,
Mal
aysi
a
P:+6
0 3-
2149
199
9
Secr
et R
ecip
eFo
unde
d in
199
7, S
ecre
t Rec
ipe
mad
e its
mar
k, re
now
ned
for i
ts e
xten
sive
ra
nge
of fi
ne q
ualit
y go
urm
et c
akes
. It h
as s
ince
evo
lved
to b
ecom
e on
e of
th
e fa
stes
t gro
win
g lif
esty
le c
akes
and
caf
é ch
ain.
Secr
et R
ecip
e C
akes
& C
afé'
s co
ncep
t can
be
foun
d in
prim
e ur
ban
loca
tions
and
sho
ppin
g m
alls
in m
ajor
citi
es in
the
regi
on in
clud
ing
Sing
apor
e, K
uala
Lum
pur,
Jaka
rta, B
angk
ok, M
anila
, Bru
nei,
Shan
ghai
.
Prem
ium
tabl
e sa
uce,
te
a30
0 ou
tlets
No.
42,
1St
Flo
or, J
alan
Ss
25/2
8,
Tam
an M
ayan
g, P
etal
ing
Jaya
Sunw
ay H
otel
s G
roup
Publ
ic li
sted
com
pany
and
a m
embe
r of T
he S
unw
ay G
roup
of C
ompa
nies
in
Mal
aysi
a, th
e Ku
ala
Lum
pur b
ased
Sun
way
Inte
rnat
iona
l Hot
els
& R
esor
ts’ i
n M
alay
sia,
Cam
bodi
a an
d Vi
etna
m.
Pre
miu
m ta
ble
sauc
e,
tea,
jam
s, b
ever
ages
9 ho
tels
and
reso
rtsPe
rsia
ran
Lago
on, B
anda
r Sun
way
, 46
150
Peta
ling
Jaya
, Sel
ango
r, M
alay
sia
P: +
60 3
-749
2 80
00Th
e Le
gend
G
roup
The
Lege
nd M
anag
emen
t Gro
up (L
MG
) pro
vide
s m
anag
emen
t exp
ertis
e se
rvic
es to
com
pani
es in
the
field
of h
ospi
talit
y, in
clud
ing
hote
ls a
nd re
sorts
, ho
spita
lity
educ
atio
n, o
ffice
man
agem
ent,
shop
ping
com
plex
man
agem
ent,
times
hare
man
agem
ent a
nd o
ther
are
as re
late
d to
the
hosp
italit
y in
dust
ry.
Prem
ium
tabl
e sa
uce,
te
a, ja
ms,
bev
erag
es33
rd F
loor
, Put
ra P
lace
10
0 Ja
lan
Putra
50
350
Kual
a Lu
mpu
r, M
alay
sia
P: (+
60-3
) 404
4 43
09/1
0
AFG
C M
ARK
ET IN
SIG
HTS:
MA
LAYS
IA
94
AN
NEX
V —
KEY
GO
VERN
MEN
T BO
DIES
Gov
ernm
ent B
ody
Res
pons
ibili
ties
Web
site
Min
istry
of I
nter
natio
nal T
rade
and
In
dust
ry (M
ITI)
Polic
y fo
rmul
atio
n an
d im
plem
enta
tion
Impo
rt lic
ensi
ng
ww
w.m
iti.g
ov.m
y
Min
istry
of H
ealth
(MO
H) w
ith it
s Fo
od
Safe
ty a
nd Q
ualit
y D
ivis
ion
(FSQ
D)
Res
pons
ible
for f
ood
safe
ty in
ent
ire fo
od c
hain
, with
the
‘Foo
d Ac
t 198
3’
bein
g th
e re
leva
nt le
gisl
atio
n
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ANNEX VIII — SOURCES OF FURTHER INFORMATION
INDUSTRY ASSOCIATIONS
Australian Food and Grocery Council (AFGC)
The Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry.
W: www.afgc.org.au
Contact Details:
Level 2, Salvation Army Building, 2–4 Brisbane Ave, Barton ACT 2600
P: 02 6273 1466 F: 02 6273 1477
Australian Chamber of Commerce and Industry (ACCI)
ACCI is Australia's largest business association, speaking at a national and international level on behalf of the nation's peak State and Territory Chambers of Commerce and Industry and National Industry Associations from all sectors of the economy.
W: www.acci.asn.au
Contact Details:
ACCI Canberra
Commerce House, Level 3, 24 Brisbane Avenue, Barton ACT 2600 P: 02 6273 2311 F: 02 6273 3286 E: [email protected]
Australian Industry Group (Ai Group)
The Ai Group is a peak industry association in Australia which represents the interests of businesses in an expanding range of sectors including the food industry.
W: www.aigroup.com.au
Contact Details:
Sydney 51 Walker Street, North Sydney NSW 2060 Postal Address: PO Box 289, North Sydney NSW 2059
P: 02 9466 5566 F: 02 9466 5599
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Department of Foreign Affairs and Trade (DFAT)
DFAT provides foreign, trade and development policy advice to the government and works with other government agencies to coordinate Australia’s global, regional and bilateral interests.
W: www.dfat.gov.au
Contact Details:
R.G. Casey Building, John McEwen Crescent, Barton ACT 0221 Australia
P: +61 2 6261 1111 F: +61 2 6261 3111
Export Council of Australia (ECA)
The ECA is the industry body for the Australian export community. It supports sector specific associations that represent business engaged in international trade and makes representations to and on behalf of exporters to decision makers.
W: www.export.org.au
Contact Details:
Export House, Level 2, 22 Pitt Street, Sydney NSW 2000
P: 02 8243 7400 E: [email protected] F: 02 9251 6492
Food Innovation Australia Limited (FIAL)
FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry.
W: www.fial.com.au
Contact Details:
S6 Bld2 Tech Enterprise Ctr., La Trobe Uni 2 Research Av., Bundoora VIC 3086
P: 03 9479 6043 E: [email protected]
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AUSTRALIAN TRADE CHAMBERS AND STATE GOVERNMENT OFFICES
Australian Trade Commission (Austrade)
The Australian Trade Commission in Malaysia provides information, advice and services for Australian exporters.
W: www.austrade.gov.au
Contact Details:
Austrade Kuala Lumpur Australian High Commission, 6 Jalan Yap Kwan Seng, Kuala Lumpur 50450
P: +60 3 2782 5600 F: +60 3 2141 8592
New South Wales Trade & Investment
W: www.business.nsw.gov.au
Contact Details:
Australia Level 47, MLC Centre, 19 Martin Place, Sydney NSW 2000
P: +61 2 9338 6600 F: +61 2 9338 6950 E: [email protected]
Department for Manufacturing, Innovation, Trade, Resources and Energy — South Australia
W: www.dmitre.sa.gov.au
Contact Details:
Level 9, The Conservatory, 131–139 Grenfell Street, Adelaide, South Australia 5000
P: +61 8 8303 2400 F: +61 8 8303 2410 E: [email protected]
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Victorian Government Business Offices (VGBO)
W: www.business.vic.gov.au
Contact Details:
CBD — Inner Melbourne Region
121 Exhibition Street, Melbourne VIC 3000
P: (+61 3) 9651 9239 F: (+61 3) 9651 9505
Malaysia
Suite 23.1, Level 23 Menara IMC, 8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
Tim Dillon, Commissioner to South East Asia P: +60 3 2055 1502
Department of State Development — Western Australia
W: www.dsd.wa.gov.au
Contact Details:
1 Adelaide Terrace, East Perth, Western Australia 6004
P: +61 8 9222 0555 F: +61 8 9222 0505
Trade and Investment Queensland (TIQ)
W: export.qld.gov.au
Contact Details:
ASEAN Contact
ANZ Tower, 16th Floor, Jl. Jend Sudirman Kav 33A, Jakarta
Hoessein Salim, Trade and Investment Commissioner P: + 62 21 5790 5620