Amazing Food Zone

AFOOZO

MISSION STATEMENT

Redefine Food Services – Great Food , Great Service At all Times

Business Dining - Student Dinning - All Day Dinning - Wellness Dinning - Main street Retail Dinning

Create a Global food company , an Indian Multi National .

VISION STATEMENT

Redefine Food Services – Innovative ,Tasty , Hygienic , Reasonable & Consistent

Fun Dinning - Interactive Environment - A food Experience -Serve with a Smile

To compete with the best and build a niche in quality dinning .

Span the sub continent and then build across seas

A profitable attraction for growth and for all to invest .

AFOOZO OVERVIEW

We are all about great food , great service every where every time

A passionate and committed team

An innovative and out of the box think tank , a knowledge & experience

centre to match global standards

Quick and feasible solutions driven by strong processes and committed

implementation

A partnership sharing risks and rewards based on ethics and integrity of the

highest standards

Manage your needs better

Welcome to the World of

An Afoozo Initiative

An Afoozo Initiative

ETC – ALL DAY DINER

All day coffee shop

MASALA STREET – COMBO MANIA

The Indian Staple & Indian speciality street treats

KAAPI & MORE – THE DOSA FEAST

The South Indian Dosa King & Speciality Idlis served with the aromatic filter coffee

Main Street Retail Lounge and Diner

The Desi Margarita Bar with World cuisine to match the Mumbai palate

AFOOZO – YOUR FOOD PARTNER

Modular design that will be both visually attractive to customers, and

designed for fast and efficient operations.

Employee training to insure the best food preparation techniques.

Consistent and standardised recipes designed by award winning culinary team.

Smile serve programs.

Marketing strategies aimed to build a solid base of loyal customers, as well

as maximizing the sales. Interactive participation constantly adjusting to

client and guest needs.

Disciplined Standard operating procedures to ensure Serve safe Practices

A fun Dinning experience, a fun lunch break which helps you relax and

fuel up for the day

Best practices to ensure all statutory compliances are met with

A one stop solution for all your Food & Beverage needs. A offer for all

your guest needs

AFOOZO – YOUR FOOD PARTNER

FOOD SAFETY & HYGIENE –

PRIORITY ONE

Symbol of Food Safety **FOOD SAFETY IS CRITICAL**

AFOOZO – YOUR FOOD PARTNER

FUN FOOD ZONE

FOOD FUN ZONE IN INDUSTRIAL

ENVIRONMENTS

MULTI CUISINE RESTAURANTS-

DESIGN/BUILD/OPERATE

MULTI CUISINE RESTAURANT-

DESIGN/BUILD/OPERATE

AFOOZO – YOUR FOOD PARTNER

EXECUTIVE SERVE FORMAT –

VIP DINING

OUR CHEFS- SERVICE WITH A

SMILE IS OUR PRIORITY

CORPORATE FOOD COURT

Brand Development – Modular Designs

Concept & Design Development Process

Kitchen Design to meet menu needs Modular Design to meet FOH needs

Client & Customer Preference Survey Brand Books with standards and layouts by concept Site Specific Design based on population & preferences

Concept Development based on customer needs Mood Board with Finishes & Textures for FOH Design and Build

Recipe-Menus- costs and projections Size & Space Analysis Tool Customized labor & Menu Design for Site

Deciding Factors

Client & Customer Survey Results: Sample

53%

0

44%

Meal Plan 3% Bring from Home

Benefit from employer, and eat in Building's Food Service Outlet

78%

20%

2% Time to Spare 30 minutes

More than 30, less than 1 hour

1 hour or more

40%

53%

6% 1% Price Less than INR 30.

Between INR 30. and 40. INR.

Between INR 40.

and 50. INR

25%

40%

12%

5%

10% 4% 3% 1% Concepts Khau Gali

Sandwich Board (homemade sandwiches grilled to order) Dosa and Kaapi Live

Counter

10% 3% 15%

2% 0% 20% 50%

0% Speed of Service Price/Value

AFOOZO – YOUR FOOD PARTNER

PERFORMANCE – REVIEW PROCESS

• We Hear you Board – put your comments on the Food court comments board

• Web Café - web comments

• Monthly performance meetings with food committee

• CRM – analyses on customer and client feed back

Detailed food survey of client and guest needs , Food court offer build . Daily check list &

weekly performance certification

Customer feedback & client walk

Monthly performance review presentation

Proactive value addition

Partnership

Review

Process

FOOD COURTS

Business

Dinning

CASE STUDY IITM

CHENNAI

30 Multinational

Companies,

3500 personnel

17000 sq ft

IITM

CASE STUDY

TYPICAL KITCHEN LAYOUT

DESIGNED FOR OPTIMUM FLOW AND

EFFECIENCY

CASE STUDY – RCP

MUMBAI

Population – 6000

Food court Size –

20K sq ft.

CASE STUDY RCP

CASE STUDY GINGER GROUP

Presence – Bangalore,

Mysore, Agartala, Pantnagar

& Ahmedabad

Operation Format –

Restaurant – Masala Street

OUR PARTNERS AND ESTEEMED

CLIENTS

WE HEARD YOU

AFOOZO CAFE

GUEST COMMENT ANALYSIS

Guest Feedback Date Month Guest Name Contact No. E-Mail ID Guest Feedback on Call

The overall experience with was pleasant we would surely like to visit again thanks 11/4/2012 Nov-12 Sreram Kumar 9845804940 sreramkumar@gmail.com

Service is very good & A-la-Carte can be improved

Good hospitality and good maintenance excellent service 11/4/2012 Nov-12 Mohan 9980199333

mohanvuthi@gmail.com Had a pleasant stay with our family

Excellent ambiance , tasty food . Payasam was mindblowing 11/5/2012 Nov-12 rajendra gaikwad 9881749162 rajendra@shamrockfuns.com Beautiful time spent & Good Quality of Buffet

very good, value for maney 11/7/2012 Nov-12 k. balaji 9445005225 kbalaji90@yahoo.co.in Very Good Quality & Taste

0%

20%

40%

60%

80%

100%

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

Need Improvement 0% 7% 6% 1% 0% 3% 3% 2% 3% 1% 2% 5%

Good/Excellent 100% 93% 94% 99% 100% 97% 97% 98% 97% 99% 98% 95%

Ginger Mysore - Jan'12 to Dec'12

No. of Comments Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

22 42 31 26 29 34 37 37 33 13 30 31