AFP Membership Chairs Orientation Call

February 12, 2014

Welcome!Thank you for joining us!

• Today’s Agenda– Delivering Optimal Value to Members– Membership by the Numbers; Categories– Membership-Chapter Services Staff– Accessing Membership Reports– Membership Marketing Materials– Recruitment & Retention: IHQ and Chapters– Your Comments, Suggestions, Questions

Importance of theMembership Chair

• Elevate status of profession• Recruitment• Retention• Increased awareness of AFP’s role in the

profession

AFP Membership Growth

Membership CategoriesProfessionalYoung ProfessionalNon-Profit Organization-SmallNon-Profit Organization-LargeBusiness Member

– Executive Circle; Endorser

Global e-Member

Membership Services Department• Lori Gusdorf, CAE, Vice President, Membership and Chapter Services –

lgusdorf@afpnet.org, x449• Joe Roadarmel, Membership Manager – jroadarmel@afpnet.org x489• Sawanna Foster, Member Services – sfoster@afpnet.org, x401• Jennifer Watkins, Member Services – jwatkins@afpnet.org, x400• Tiffany Oglesby, Member Services – toglesby@afpnet.org, x492• Leslie Gilding, Member Services – lgilding@afpnet.org x 490• Taryn Gold, MPA, Director, Chapter Administration– tgold@afpnet.org,

x452• Heba Mahmoud, Chapter Services – hmahmoud@afpnet.org, x486

Chapter Services Directors Western US, PA, NC, SC

Larry Hostetler – (916) 544-2024 lhostetler@afpnet.orgCentral US, GA and FL

Val Lay – (614) 266-9918, vlay@afpnet.org CT, MA, NH, NY, RI, Canada, Asia

Lori Gusdorf – (703) 519-8449, lgusdorf@afpnet.org DC, DE, MD, NJ, VA

Taryn Gold – (703) 519-8452, tgold@afpnet.org Canada

Cynthia Quigley – (416) 941-9212, cquigley@afptoronto.orgMexico

Rose Sandoval – (52) 55 3626 1592, rsandoval@afpnet.org

AFP Information Central http://reports.afpnet.org

Using Reports: When and Why

• Membership Growth/Retention• Chapter Roster Download• New Members Download• Lapsed Members Download

AFP Information Central http://reports.afpnet.org

Address Change

PrintQ www.afpprintq.com

Log in using your chapter code as your username AND password

IHQ Recruitment and Retention Assistance• Installment Plan• Comnet Telemarketing• 2 Year Discount• Lapsed Member Mailing• MGI• Prospect Joint Mailings• Chapter Conference Exhibits

AFP Chapter Tools

Financial Benefits of Membership

• Chapter Educational Meetings (10 per year) $ • Chapter One Day Conference $ • Webinars (2 per year) $ • Course Offerings (Fundamentals, CFRE Review, etc.) $• Other (job postings) $ • Networking Priceless

TOTAL= $Member’s Savings Through AFP INTERNATIONAL*

• International Conference Registration $370 off early bird;$520 off regular• Networking (face to face and social media) Priceless• Ready Reference Series (9 Titles) $180• Advancing Philanthropy Subscription $100• HEP Matching Gift screening $ 60• AFP Webinars (per session) $136 • AFP Compensation and Benefits Survey $ 150• CFRE Application $165• Conference recordings: CD-ROM, streaming or podcasts $15-$100

TOTAL= $1176 GRAND TOTAL (Chapter + $1176) =

* Does not include non-quantified benefits such as research assistance from the Resource Center, legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.

Membership Development Plan• How many members did we have at year-end?• What is our membership goal?

– How many members will be retained?– How many new members will join?

• What are our plans to welcome and orient new members?

• What are our plans to recognize renewing members?

Ideas for Recruitment, Retention and Engagement

• A written plan• Involving as many members as possible• New members’ welcome/orientation• Thank you/recognition for renewing members• “Member moments”—communicating members’

successes; members’ uses of AFP resources • Scholarship opportunities

Chapter Recruitment and Retention Ideas

• Calling about to be lapsed members• Consider potential large Nonprofit Organizational

Members in your chapter• Reach out to small nonprofits• Reach out to young professionals

Your Time:

CommentsQuestions

Ideas that work

Thank you for your time and involvement!