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Africa by Radio Continental Convention Johannesburg 17-19 September 2009. Strategic programming development. Holes and drill bits. Holes and drill bits. A drill company learned: there’s no market for drill bits—only holes. Holes and drill bits. The point : - PowerPoint PPT Presentation
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© Feba Radio 2009 1
Africa by Radio Continental ConventionJohannesburg 17-19 September 2009
Strategic programming development
© Feba Radio 2009 2
Holes and drill bits
© Feba Radio 2009 3
Holes and drill bits
A drill company learned: there’s no market for drill bits—only holes.
© Feba Radio 2009 4
Holes and drill bits
The point: Good leaders don’t confuse methods with their mission. They sell results, not programmes. They keep their eyes on the big picture.
© Feba Radio 2009 5
Holes and drill bits
What are the “holes” and “drill bits” in your context?
© Feba Radio 2009 6
Planning
Is it spiritual?
© Feba Radio 2009 7
Planning
God planned. Ephesians 1:3,4 Long before he laid down the earth’s
foundations, he had us in mind, had settled on us as the focus of his love, to be made whole and holy by his love. (The Message)
© Feba Radio 2009 8
Planning
God planned. Ephesians 1:3,4 Revelation 13:8 The beast held absolute sway over all
tribes and peoples, tongues and races. Everyone on earth whose name was not written from the world’s foundation in the slaughtered Lamb’s Book of Life will worship the Beast. (The Message)
© Feba Radio 2009 9
Planning
God planned. Jesus described planning and
encouraged it Luke 14:28-32 “Is there anyone here who, planning to
build a new house, doesn’t first sit down and estimate the cost so you’ll know if you can complete it? If you only get the foundation laid and then run out of money, you’re going o look pretty foolish.” (TM)
© Feba Radio 2009 10
Planning
God planned. Jesus described planning; he did
not condemn it God talks about our plans
Proverbs 16:3 “Put God in charge of your work, then
what you’ve planned will take place .” (TM)
© Feba Radio 2009 11
Planning
God planned. Jesus described planning; he did
not condemn it God talks about our plans Paul’s work indicates he did it
Acts & Revelation: Cities on trade routes
© Feba Radio 2009 12
Planning
God planned. Jesus described planning; he did
not condemn it God talks about our plans Paul’s work indicates he did it
Acts & Revelation: Cities on trade routes
Don’t forget Luke 12:This is what I'll do. I will tear down my barns and build bigger ones...
© Feba Radio 2009 13
DefineTarget Group
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Costs &Resources
Timeline
FundingPlan
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Strategic Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
Implement
Strategy
Evaluate
Process
© Feba Radio 2009 14
DefineTarget Group
A Planning Framework
I believe God may
want me to serve these
people.
The port city of Pemba, Mozambique, home to the Mwane people, around 140,000 people, predominantly Muslim.*
*Simplified case study of Radio Wimbe
© Feba Radio 2009 15
DefineTarget Group
Partners
A Planning Framework
These people also are serving the Target
Group.
© Feba Radio 2009 16
DefineTarget Group
Partners
A Planning Framework
Needs Assessment
What needs does the
Target Group have?
MEDIA NEEDS/USE• 3 existing radio services• Little local language content• Radios widely available• Mobile phones popular• Internet access is limited
PHYSICAL NEEDS• Poverty• Poor housing• Low literacy• HIV & AIDS• Infidelity & family breakdown (domestic violence)• Crime• Alcohol abuse
SPIRITUAL NEEDS• 70% Muslim• Folk Islam• Superstitious• Fearful (power of djinns.• Limited contact with Injil
© Feba Radio 2009 17
DefineTarget Group
Partners
A Planning Framework
Needs Assessment
FaithGoal We are trusting God to do a
transforming work, by His Spirit, amongst the families in and around Pemba. As biblical values become practiced in their relationships at home, we trust God for significant impact and change in the community. As evidence of this, by 2019 we will see:
What changes will happen to this group in 10 years time
—if God blesses them?
© Feba Radio 2009 18
DefineTarget Group
Partners
A Planning Framework
Needs Assessment
FaithGoal
• Pemba residents becoming followers of Jesus and identifying themselves as Christian in the next government census.• Husbands becoming faithful to one wife and the family with the number of families living this way increasing by 200%• Domestic violence in families as well as incidents of crime and road accidents due to substance abuse decreasing by 50% • Illnesses resulting from casual lifestyle choices (including HIV/AIDS) decreasing
What changes will happen to this group in 10 years time
—if God blesses them?
© Feba Radio 2009 19
DefineTarget Group
Partners
Partners’Projec
ts
A Planning Framework
Needs Assessment
FaithGoal
This is what the
partners will do
towards the Faith Goal.
Develop a micro-enterprise scheme to help establish local business
Set upa school
© Feba Radio 2009 20
DefineTarget Group
Partners
Partners’Projec
ts
A Planning Framework
Needs Assessment
FaithGoal
Audience Segment
These are the people
we can reach
through a radio
project.
Young Mwane men aged between 18 and 35, who have some primary education; functionally illiterate
© Feba Radio 2009 21
DefineTarget Group
Partners
Partners’Projec
ts
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
These are the people I
will work with in my
radio project.
For example:
• Micro-enterprise experts
• Health workers
• Teachers
• Local recording studio
• Church planters
© Feba Radio 2009 22
DefineTarget Group
Partners
Partners’Projec
ts
A Planning Framework
Needs Assessment
FaithGoal
Audience Segment
Partners
Stakeholders
These are the people who can help or
hinder my radio
project.
Local Imam
© Feba Radio 2009 23
DefineTarget Group
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
Radio Wimbe will come to be known as a reliable and trusted radio station with compelling, entertaining and informative content that influences lives of families and the community at large. By 2012:
These are the
changes my radio
project will bring.
© Feba Radio 2009 24
DefineTarget Group
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
• 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability.
• 75% of first time respondents will match the audience profile with 25% responding a second or more times.
• Surveys will show that the reported incidence of domestic violence has decreased by 20%.
• 10% of respondents will seek more about following in the way of Jesus
These are the
changes my radio
project will bring.
© Feba Radio 2009 25
DefineTarget Group
EvaluateOutcome
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
• Audience survey to measure listenership
• NGO’s and community organisations
• Survey & OTGs will measure audience
• 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability.
• 75% of first time respondents will match the audience profile with 25% responding a second or more times.
• Surveys will show that the reported incidence of domestic violence has decreased by 20%.
• 10% of respondents will seek more about following in the way of JesusThis is how
I will measure
the changes my
project achieves.
© Feba Radio 2009 26
DefineTarget Group
EvaluateOutcome
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
ProjectObjectives
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
By the end of the first year:• Local government officials and secular
humanitarian organizations utilize the station as a means of communicating information in the community.
• 25% of respondents will respond to religious, ethical or daily living issues raised in the programmes.
The steps towards the
Project Goal.
© Feba Radio 2009 27
DefineTarget Group
EvaluateOutcome
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
ProjectObjectives
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
EvaluateImpact
How to measure if each step has been achieved.
© Feba Radio 2009 28
DefineTarget Group
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
What I will do to make this radio project work.
Include alternatives
, e.g. shortwave
and FM
© Feba Radio 2009 29
DefineTarget Group
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
Choose one of the
plans, e.g. for FM radio.
Keep others in case FM
is not available.
© Feba Radio 2009 30
DefineTarget Group
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
What I will do.
E.g. have daily
programme, have farming
content, have Bible
stories, plan follow-up
© Feba Radio 2009 31
DefineTarget Group
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Costs &Resources
Timeline
FundingPlan
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
Write down
•what you will need
•how much it will cost
•where will the money come from
•when will you do things
•when you need the resources
© Feba Radio 2009 32
DefineTarget Group
Implement
Strategy
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Costs &Resources
Timeline
FundingPlan
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal Do what you
have planned!
© Feba Radio 2009 33
DefineTarget Group
Implement
Strategy
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Costs &Resources
Timeline
FundingPlan
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
Am I doing what I planned?Is it good enough? Right content?
Evaluate
Process
© Feba Radio 2009 34
DefineTarget Group
Implement
Strategy
Evaluate
Process
EvaluateImpact
EvaluateOutcome
Stakeholders
Partners
StrategyObjectives
Costs &Resources
Timeline
FundingPlan
Partners’Projec
ts
ProjectGoal
ProjectObjectives
DevelopStrategies
Select Op.Strategy
A Planning Framework
Needs Assessment
Audience Segment
Partners
FaithGoal
These arrows may
mean change is required
© Feba Radio 2009 35