AGBS SEM 1 Syllabus

8/8/2019 AGBS SEM 1 Syllabus

1/29

Master of Business Administration

Duration 2 Years Full Time

Programme Structure and CurriculumSemester I: Academic Session 2008

AMITY GLOBAL VARSITY

Summary


2/29

-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------

First Semester

CourseCode

Course Title Lectures(L) Hrsper

week

Tutorials(T) Hrsper

week

Practical (P)Hrs per

week

CreditUnit

s

MGBMK10101

MarketingManagement

3 1 - 4

MGBFN10101

Accounting AndFinance

3 1 - 4

MGBHR10101

Human ResourceManagement

3 1 - 4

MGBIT10101 InformationTechnology 3 - 1 4

MGBOM10101

QuantitativeTechniques andMR

3 1 - 4

MGBEN10101

BusinessEconomics

3 1 - 4

MGBBS10101

SelfDevelopment &InterpersonalSkills

3 1 - 2

MGBEG10101

BusinessCommunication

2 1 2

TOTAL 28

Amity Global Varsity

Proposed Syllabus: MBA

Academic Year 2008-09

2 of 29


3/29


Table of Contents

SEMESTER1 ..........................................................................................................................................................................4

Marketing Management .................................................................................................................................4Accounting And Finance ............................................................................................................................... 8

Human Resource Management ....................................................................................................................11

Information Technology .............................................................................................................................. 15Quantitative Applications and MR .............................................................................................................. 18

Business Economics .....................................................................................................................................22

Business Communication ............................................................................................................................26Self-Development And Interpersonal Skills ................................................................................................28




3 of 29


4/29


SEMESTER 1

MARKETING MANAGEMENT

Course Code: MGBMK 10101 Credit

Units: 04Course Objective:

The course aims to provide students with an introductory understandingof Marketing, with a special focus on the role of marketing in aninternational business context. It provides the students with anawareness and consideration of tools available to a marketer. It willenable the students to realize the importance of customers and theirbehavior in the context of marketing decisions.

Learning Outcomes:At the end of the course students will be able to:

- Explain key concepts and elements of marketing management anddifferentiate between marketing and sales

- Examine the 4Ps of Marketing and discuss different strategies- Analyze consumer behaviour for various sectors and assess the STP

strategies of different multi-national companies.

Course Contents:

Module 1: Marketing - Managing Profitable CustomerRelationships

- Introduction to Marketing- Differentiation between Marketing and Selling- Marketing Management- 5 Ps product, promotion, place, price, placement- Management orientations- Customer relationship management and strategies- Challenges for Marketing Managers- Important concepts- BCG matrix, Green marketing , Services

marketing, Direct marketing, Rural marketing (only basic concepts)

Module 2: Marketing Environment, Marketing Information Systemand Marketing Research

- Factors affecting marketing Environment- Macro and Micro Factors- Marketing Information System- concept and importance




4 of 29


5/29


- Marketing Research- introduction and process

Module 3: New-Product Development and Product Life-CycleStrategies

- Product Attributes- New Product Development strategies- Idea generation to

commercialization- Product Life Cycle strategies- different marketing strategies for

different stages- Branding, packaging and labeling.

Module 4: Marketing Channels and Supply Management- Marketing channels- concept , importance- Retailers Vs. Wholesalers- Integrated supply chain management

Module 5: Integrated Marketing Communication Strategy- Tools of marketing communication mix- Process of IMC- AIDA Model and L and S model- Advertising- Sales Promotion- Personnel Selling

Module 6: Consumer Markets, Consumer Buyer Behavior and

Demand Forecasting- Definition of consumer market- Decision Making Process- Types of buying decision behavior- Factors influencing consumer buyer behavior- Adoption and diffusion process for new products- Demand forecasting- concept- Methods of estimating future demand

Module 7: Building the Right Relationships with the RightCustomers- Market Segmenting- Understand the major basis for segmenting

consumer and business markets- Market Targeting. - Identify attractive market segments and device

a target marketing strategy- Positioning for competitive advantage




5 of 29


6/29


Module 8: Pricing Considerations and Approaches- New product pricing Strategies- Product mix pricing strategies- Price Adjustment Strategies- Price Change

Teaching and Learning Methods

The assessment programme will be student driven, requiring the studentto develop his/ her communication skills by presentation and debate.Critical participation of students is expected in each of the assessmentprogramme. The class lectures will focus on an International context tounderstand the environment in which decisions have to be made andlearning of tools of decision-making in marketing. To achieve theaforesaid, a mixed pedagogy will be followed including lectures, profusely

illustrated by case examples of Indian and International companies. Thestudents will form a group and each group will pick up any one majorproduct category and select a non Indian company. It will study, and thenwrite about, the marketing strategy followed by this company. Casestudies will be discussed by the instructor and accompanied by grouppresentations - written and oral - by the students under the supervision ofthe faculty.

Examination Scheme:

Components

P1 C1 CT1 EE1

Weightage(%)

10 10 20 60




6 of 29


7/29


Text & References:

Text:Kotler.P and Keller.K, Marketing Management: Analysis, Planning,

Implementation, and Control, 12th edition, Prentice-Hall, USA, 2005

References:Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia,

2003Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-

Heinemann, USA, 1998Johannsen.H and Terry.G, International Dictionary of Management, Kogan

Page, India, 2002Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall,

USA,2002Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing,

3rd European ed. Pearson Education, London, 2001Harvard Business Review

Helpful Web Siteshttp://www.marketingterms.com/http://www.knowthis.com/general/terms.htm




7 of 29


8/29


ACCOUNTING AND FINANCE

Course Code: MGBFN 10101 CreditUnits: 04

Course Objective: The course aims to develop an understanding of the importance,language and techniques of Financial and Cost accounting along withskills for preparation and analysis of financial statements for bettermanagement planning and control. It aims to explain how the costingtechniques are useful in the process of managerial decision making.

Learning Outcomes:At the end of this course the students should be able to:

Demonstrate an understanding of the double entry accounting system

and basic accounting concepts Prepare all major financial statements Develop skills to analyze the financial statements

Understand the basic concepts of company accounts and process ofdetermination of cost, cost-sheets, process and marginal costing.

Course Contents:

Module 1: Introduction

Concepts of accounting, Users of accounting information, Scope of andinter-relationship between financial, cost and management accounting,Introduction to HR Accounting, Accounting records and books, TrialBalance.

Module 2: Final AccountsPreparation of Profit and Loss account and Balance Sheet, Inventoryvaluation and the matching of revenue and expenses, Fixed assets anddepreciation, Analysis of a Company s Balance Sheet.

Module 3: Analyzing of Financial PositionFinancial ratios analysis: Liquidity, activity, financial structure,profitability and share investment ratios, Analysis of FinancialStatements.

Module 5: Company Accounts




8 of 29


9/29


Accounting for Business Combinations; Introduction to stocks, shares andstock markets.

Module 6: Cost and Management AccountingIntroduction to cost and management accounting, Cost sheet, MaterialCost, Process Costing, Marginal costing and Cost Volume Profit

Learning MethodsA series of lectures will impart information and be complemented byinteractive tutor-led and student-led discussion. Teaching consists of 3hours per week. The unit has thus been designed to use a variety ofteaching methods that should help students to study the various aspectsof international financial business environment. Formative tasks andpresentations will enable students to build towards the completion oftheir assignment during the delivery of the unit.




9 of 29


10/29


Examination Scheme:

Components

P1 C1 CT1 EE1

Weightage(%)

10 10 20 60

Text & References:Text:

Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

References:

Rustagi R P, 2000, Graded Problems & Solutions in FinancialManagement, Galgotia Publishing Co Nigam, B N Lall, Cost accounting :principles and practices, P.H.I.,

New Delhi,2005 Horngren, Charles T, Introduction to management accounting,13th,Pearson Education, New Delhi,2005 Bhattacharya, Ashish K,Principal and practice of costaccounting,3rd,P.H.I.,New Delhi,2005 Wood's, Frank, Business Accounting 1,9th,Pearson Education, NewDelhi,2002 Horngren, Charles T, Introduction to managementaccounting,13th,P.H.I., New Delhi,2005 Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey,

2003 Pahler, Arnold J, Advanced accounting : concepts & practice,8th,Thomson South-western, Australia, 2003




10 of 29


11/29


HUMAN RESOURCE MANAGEMENT

Course Code: MGBHR 10101

Course ObjectiveTo sensitize students to the various facets of managing people and to

create an understanding of the various policies and practices of HumanResource Management.

Learning outcomes

By the end of these modules and the relevant readings, students shouldbe able to:Describe the relationship between HRM and organisational performanceand be able to critically evaluate the empirical evidence.Critically evaluate alternative perspectives on HR practices.

Analyse the relationship between HR practices and their outcomes for theindividual and organisation.Evaluate the effectiveness of different HR practices.Recognize the limitations of the theories covered.

Course Contents




11 of 29


12/29


Module-I : Human Resources Management In Perspective Concept, Nature and scope of Human Resource Management,

Growth and development of Human Resource Management in India,

Emerging trends of HM in Globalized economy.

The Challenge of Human Resources Management

Strategy and Human Resources Planning

Module-II : Developing Effectiveness In Human Resources Expanding the Talent Pool: Recruitment and Careers . Employee

Selection

Training and Development

Appraising and Improving Performance

Module-III : Meeting Human Resources Requirements Equal Employment Opportunity and Human Resources Management

Job Analysis, Employee Involvement and Flexible Work Schedules

Module-IV : Introduction To Compensation Management Wages & Salary concepts

Methods of wage determination in India

Executive compensation

Incentive based pay system

Emerging trends of compensation management

Module- V : Industrial Relations

Concept, values and scope, Approaches to Industrial relations Trade Unionism

Collective bargaining

Evaluation Scheme:

Component Codes CT-1 CT-2 H-1 +V-1

EEI

Weight age planned(%)

15 15 10 60

Text Books:Garry Dessler - Human Resource Management, Pearson




12 of 29


13/29


Reference Books : V.S.P. Rao - Human Resource Management, Excel Books W.F.Cascio - Managing Human Resources, TMH Aswathapa, - Human Resource & Personnel management, TMH Vnekat Ratnam-Industrial Relation, Oxford & IBH

Mamoria and mamoria - Dynamics of Industrial Relation, HimalayaPublishing 7. Sinha Sinha, Industrial Relations, Pearson. Gomez-Mejia, Balkin & Cardy-Managing Human Resources,Pearson. 4. Subba Rao, Personnel & Human Resource Management,

Text and Cases, Himalaya Publication. Mathies and Jackson - Human Resource Management, Thomson Baron - Strategic Human Resources: Framework for generalManagers John Wiley




13 of 29


14/29





14 of 29


15/29


INFORMATION TECHNOLOGY

Course Code: MGBIT 10101 CreditUnits: 04

Course Objective:The aim of this unit is to introduce the student to the evolution, role,function and impact of Information Technology (IT) and InformationSystems (IS) in international business operations. It will develop thestudents ability to identify sources of information and how these can beused in the decision-making process by leveraging IT and networking.

This course requires the students to develop practical applications abilityand knowledge as well as the ability to recommend how IS and IT shouldbe used in global business. Students will also demonstrate their

understanding of fundamental business issues of the Information AgeEnterprise through in-class discussion of real-world business cases.

Learning Outcomes:At the end of the course students will be able to:

- Explain key concepts and elements of information technology andinformation systems

- Examine the evolution, role, function and impact of IT & IS in globalbusiness operation.

- Identify sources of information and assess how they can be used inthe decision making process by leveraging information technologyand networks.

Course Contents:

Module I: Information Technology in Management

Fundamentals of Information Technology in management

Organizations, Environments, IT & IS

E-business/E-commerce in global scenario: Role in transformingbusiness and management in organizations with focus on IB

Use of communication systems in information management

Module II: Information Systems within Business Management

Introduction to common used system and models




15 of 29


16/29


Relationship between IS, organizations and businessprocesses

Types of IS(TPS, OAS, MIS, DSS, ESS and SIS)

Information management and decision making

Managing international Information systems

Module III: Knowledge based systems Intelligent support systems & concepts of ArtificialIntelligence

Data Mining & Data warehousing

Emerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global business

Planning, Organizing and controlling

Information Security, Tools and techniques

Legal and Ethical issues Future of Information management

Module V: Practical aspects and applications of IT/IS

Introduction to MIS packages and tools

Working with MS-WORD

Creating, Editing, Formatting Documents

Working with tables

Mail Merge

Introduction to spreadsheet packages: MS-Excel

Building a spreadsheet basic functions

Application, conditional calculation and plotting graphs

Making presentations with MS-PowerPoint

Introduction to Database Management System

Web interface and techniques Introduction to ERP & CRM solutions

Learning Methods: This course is based upon interaction between the students and theteachers. Wherever possible a link should be made between theacademic underpinning and its practical application. Students will begiven time to develop skills and analyse the benefits and limitations ofthe use of IS and IT in organisations. A hands on approach will ensurethat students can use integrated programmes and have a wide range ofAmity Global Varsity



16 of 29


17/29


knowledge of different applications. The practical knowledge can be usedto develop an awareness of how IT and IS can be adopted byorganisations to improve business efficiency. This will be achieved via atutor-developed case study, an evaluation of a local organisation, guestlectures and industry visits. Part of the learning process will also beproducing a paper (in groups) on a relevant topic.

Examination Scheme:

Components

P1 C1 CT1 EE1

Weightage(%)

10 10 20 60

Text & References:

Text:Laudon Kennith and Laudon Jane (2005) Management Information

Systems: Managing the Digital Firm, 9th Edition, Prentice Hall of India.

References: Turban, McLean and Wetherbe (2004) Information Technology for

Management4th Edition, John Wiley & SonsRober Murdic G. (1998) - Management Information Systems, Prentice Hall

of India

Jawadekar W.S. (1998) - Management Information Systems,Tata McGrawHill




17 of 29


18/29


QUANTITATIVE APPLICATIONSAND MR

Course Code: MGBOM 10101 CreditUnits: 04

Course Objective: The objective of this course is to develop the understanding of thevarious statistical models, used for decisions making in the functions ofthe management of any organization and the basic tenets of researchmethodology and report preparation. The course will focus onquantitative and descriptive research methods and techniques that areessential for the validity and reliability of the research process. Thecourse will identify and review the components essential for preparationof research proposals, research reports, business proposals and feasibilitystudies in order to develop report writing and formal presentation skills of

the research projects undertaken.

Learning Outcomes:On completion of this module students will have:

Considered the nature of research methods and researchmethodologies

Evaluated and justified the research methodologies to be employed

Identified the components and problems/constraints underlying aresearch project and report proposal

Use statistical techniques to collect and analyze data Produce forecasts based on formalized procedures Apply quantitative techniques to business situations.

Developed the ability to analyze, interpret and conclude researchfindings and provide relevant recommendations

Carried out a formal presentation on how to write a project report.

Course Contents:

Module 1: Research Methodology and Research Methods

Objective, significance and types of research

Research Methods vis--vis Methodology

Research Process and criterion for good research

Ethics in Business Research




18 of 29


19/29


Module 2: Research Problem and Research Design

Defining and Identifying the Problem

Formulation of Hypothesis

Techniques involved in defining the Problem

Meaning and features of Research Design

Types of Research: Qualitative and Quantitative Research Developing a Research Plan: Industry Specific Research Proposals

Module 3: Sampling Design and Scaling TechniquesCensus and sample surveyCriteria for selecting a sampling procedureMeasurement and Scaling techniquesClassification and importance of Scaling techniquesMarket Specific Sample survey

Module 4: Interpretation and Analysis of DataMethods of Data collection: Primary and Secondary DataConstructing Questionnaires: GuidelinesElements / Type of Analysis of DataQuantitative Decision Making, Application in Business & Management.Classification of Data, Diagrammatic & Graphical Presentation of DataMeasures of Central TendencyMeasures of DispersionProcessing Operations

Usage of Statistical Software such as SPSSProblems of accuracy in interpretation of data

Module 5: Testing of Hypothesis

Z-test

F-test

T-test

Chi-Square Test

Module 6: Forecasting TechniquesCorrelation & Regression Analysis, Time Series Analysis Trend Analysis,Cyclical Analysis, Seasonal Analysis, Irregular Variation

Module 7: Design and Analysis of Experiments

Analysis of Variance

Completely Randomized Design Factorial Design ( 22 Factorial Experiment, 23 Design)Amity Global Varsity



19 of 29


20/29


Module 8: Report Writing

Significance of Report Writing: Market Research and ExperienceBased Reports

Mechanics and Steps in writing a Research Report

Techniques and Interpretation of Research Process

Salient aspects of Oral Presentation

Learning Methods:A series of lectures will impart information and be complemented byinteractive tutor-led and student-led discussion. Teaching consists of 3hours per week. The unit has thus been designed to use a variety ofteaching methods that should help students to quantitatively study thevarious aspects of international business environment. Formative tasksand presentations will enable students to build towards the completion of

their assignment during the delivery of the unit.The class will be doing Cases throughout the semester. Students willprepare three written cases in small groups of 4-6 students. There will bepresentations also in which the student have to collect, collate andanalyze the data.

Examination Scheme:

Components

P1 C1 CT1 EE1

Weightage(%)

10 10 20 60

Text & References:Text:Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing

House, Ist EditionDr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition,

Jaico Publishers

References: Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed.

Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12 th Ed. Sultan

Chand & Sons




20 of 29


21/29


Sharma J K, 1997, Operations Research: Theory & Application, MacMillan India. Ltd.

Hooda, R P,(2003),Statistics for business and economics,3rd,MacmillanPublication,New Delhi

Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management:Quantitative Theory And Applications, 1995

Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, QuantitativeEquity Portfolio Management: Modern Techniques And ApplicationsChapman & Hall/Crc Financial Mathematics Series, 2007

Kothari C R, (1990) Research Methodology: Methods & Techniques ,Wishwa Prakashan Publisher

Cooper, Donald R and Schindler, Ramela (2000) Business ResearchMethods, Tata Mc Graw Hill

Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hallof India

Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques forBusiness Decisions, 4th Ed , Allied Publishers




21 of 29
http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3


22/29


BUSINESS ECONOMICS

Course Code: MGBEN 10101 CreditUnits: 04

Course Objective: The course aims to train the students with modern tools of microeconomics and macro economic analysis and to help them understandand analyze the complexities of the real business world and also enhancetheir ability for intuitive decision making.

Learning Outcomes:On successful completion of the course, students will be able to:

- Understand the application of basic micro-economic principles andmacro economic concepts for business decision making

- Develop a rational decision making perspective and analytical framework required for managerial decision making.

Course Contents:

Module I: Introduction- Managerial Economics (Micro and Macro) nature and scope- Circular flow of Economic Activity- Objective of a Firm

- Constrained Decision Making

Module II: Basic Concepts- Concept of Economic Profit, Opportunity Cost and Accounting Profit- Functional Relationship Total, Average and Marginal- Equi-Marginalism- Time Perspective in Decision Making

Module III: Demand, Supply and Market Equilibrium

- Determinants of Market Demand- Law of Demand- Deamand Function and its relationship with Total and Marginal

Revenue- Elasticity of Demand Price Elasticity, Income Elasticity, Cross

Elasticity- Using Elasticity in Decision Making- Determinants of Market Supply




22 of 29


23/29


- Law of Supply- Determination of Market Equilibrium- Demand Forecasting

Module IV: Production Analysis- Production Function

- Production Function with one variable input short run analysis- Production Function with two variable input long run analysis- ISO COST and ISO QUANTS- Economies of Scale

Module V: Cost Analysis- Economic concept of cost- Opportunity Cost- Explicit and Implicit Cost

- Marginal, Incremental and Sunk Cost- Short run Cost function- Long run Cost function- Contribution Analysis, Break Even, Operating Leverage- Estimation of Cost Function

Module VI: Market Structure- Price output under Perfect Competition- Price output under Monopoly- Price output under Monopolistic Competition- Price output under Oligopoly- Barrier to Entry and Strategic Behavior leading to Imperfection

Module VII: Indicators of Economic Growth- National Income, Real National Income, Per Capita Income- Human Development Index, Physical Quality of Life Index- Gross Domestic Product, Gross National Product, Net National

Product

Module VIII: Monetary Policy- Bank Rate Policy- Open Market Operation- Cash Reserve Ratio, SLR

Module IX: Fiscal Policy- Revenue Budget & Capital Budget




23 of 29


24/29


- Surplus Budgeting and Deficit Budgeting

Learning Methods:A series of lectures will impart information and be complemented byinteractive tutor-led and student-led discussion. Teaching consists of 3

hours per week. The unit has thus been designed to use a variety ofteaching methods that should help students to study the various aspectsof international economic business environment. Formative tasks andpresentations will enable students to build towards the completion oftheir assignment during the delivery of the unit.

Examination Scheme:

Component

s

P1 C1 CT1 EE1

Weightage(%)

10 10 20 60

Text & References:

Text:Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw HillDwivedi,D.N.(2006), Managerial Economics, Vikas Publishing House.

References:Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005Economics, 3rd edition, Sloman, Prentice hall of India, 2004Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill,2005Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book,2003Gupta, A C, Business Economics, Rawat Publication, 2003Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper

and Row, 1989Sharma, Soumitra, Macroeconomic Management, Macmillan Publication,1995Mathews, Kent, Economics and Politics of money- the selected essays ofAlan Walters, Edward Elgar, 1998Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004Mansfield,E.(1996), Managerial Economics- Theory Application, andCases, W.W. Norton and Co., New York.Amity Global Varsity



24 of 29


25/29


Koutsoyiannis,A.(1979), Modern Microeconomics, Macmillan, London.Ivan Png(2004), Managerial Economics, 2nd Edition, BlackwellPublishers.RH Dholakia and A.N Oza(1997), Microeconomics for ManagementStudies, Oxford University Press.Brownong, E.K. and Brownong, J.M., Microeconomic Theory and

Application, Scott Foresman and Co., London.Allen, R.G.D.(1956), Mathematical Analysis for Economists, Macmillan,London.Salvatore,D.(1989), Managerial Economics, McGraw Hill, New York.Parl R Ferguson,Glenys J Ferguson(2000), Business Economics,Macmillan, London.K. E. Boulding(1948), Economic Analysis Harper and Bros., New York.Pindyek & Rubinfield(2004), Microeconomics, Prentice Hall of India,New Delhi.Shapiro, Edward, Macroeconomic Analysis, Harcourt Brace Jovanovich,New York.Prabhat Patnaik(1997), Macroeconomics, Oxford University Press.Bhole, L.M.(2004),Financial Institutions and Markets: Structure, Growthand Innovations, Fourth Edition, Tata McGraw-Hill Publishing Co., NewDelhi.Gupta, Suraj B. (1999), Monetary planning for India, Oxford UniversityPress. New Delhi.Economic Survey (2007-08)Bhatia, H.L., Public Finance, Vikas Publishing House.

H.G. Mannur(1999), International Economics, Oscar Publications.Sawyer & Sprinkle (2004), International Economics, Prentice Hall ofIndia.




25 of 29
http://203.197.231.130:8080/jspopac/html/Browse?brwbuttonid=B&link=AGupta,%20Suraj%20Bhttp://203.197.231.130:8080/jspopac/html/Browse?brwbuttonid=B&link=AGupta,%20Suraj%20B


26/29


BUSINESS COMMUNICATION

Course Code: MGBBS 10101 CreditUnits: 02

Course Objective:One cannot not communicate. This course is designed to facilitate ouryoung Amitians to communicate effectively by emphasizing on practicalcommunication through refurbishing their existing language skills andalso to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communicationRelevance of communicationEffective communicationModels of communicationEffective use of language

Module II: Tools of communicationProficiency in English The internationalLanguage of businessBuilding vocabulary(Denotative & connotative)

Extensive vocabulary drills(Synonyms / Antonyms / Homonyms)One Word substitutionIdioms & phrasesMechanics and Semantics of sentencesWriting sentences that really communicate(Brevity, Clarity, and Simplicity)Improving the tone and style of sentences

Module III: Barriers to Effective use of languageAvoiding clichsRemoving redundanciesGetting rid of ambiguityEuphemism

JargonsCode switchingAmity Global Varsity



26 of 29


27/29


Note: 2 tests of 20 marks of one hour duration each will be conductedover and above the teaching hours. They will have to be programmedaccordingly.




27 of 29


28/29


SELF-DEVELOPMENT AND INTERPERSONAL SKILLS

Course Code: MGBBS 10102 CreditUnits: 02

Course Objective:This course aims at imparting an understanding of:Self and the process of self explorationLearning strategies for development of a healthy self esteemImportance of attitudes and their effect on work behaviorEffective management of emotions and building interpersonalcompetence.

Course Contents:

Module I: Understanding SelfFormation of self conceptDimension of SelfComponents of selfSelf Competency

Module II: Self-Esteem: Sense of Worth

Meaning and Nature of Self Esteem

Characteristics of High and Low Self EsteemImportance & need of Self EsteemSelf Esteem at workSteps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power

Introduction to EIDifference between IQ, EQ and SQRelevance of EI at workplace

Self assessment, analysis and action plan

Module IV: Managing Emotions and Building InterpersonalCompetenceNeed and importance of EmotionsHealthy and Unhealthy expression of emotionsAnger: Conceptualization and Cycle




28 of 29


29/29


Developing emotional and interpersonal competenceSelf assessment, analysis and action plan

Module V: Leading Through Positive AttitudeUnderstanding AttitudesFormation of Attitudes

Types of AttitudesEffects of Attitude onBehaviorPerceptionMotivationStressAdjustment

Time ManagementEffective PerformanceBuilding Positive Attitude

Module VI: End-of-Semester Appraisal

Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and Observer

Text & References:

Covey, R. Stephen: Seven habits of Highly Effective People, 1992Edition, Simon & Schuster Ltd.,

Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan

Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Brian Tracy, Maximum Achievement: Strategies And Skills That Will

Unlock Your Hidden Powers To Succeed, 1995 Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership

Potential One Skill At A Time, 2007
http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1http://www.amazon.com/Remarkable-Leadership-Unleashing-Potential-Skill/dp/078799619X/ref=sr_1_4?ie=UTF8&s=books&qid=1211863545&sr=1-4http://www.amazon.com/Remarkable-Leadership-Unleashing-Potential-Skill/dp/078799619X/ref=sr_1_4?ie=UTF8&s=books&qid=1211863545&sr=1-4http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1http://www.amazon.com/Remarkable-Leadership-Unleashing-Potential-Skill/dp/078799619X/ref=sr_1_4?ie=UTF8&s=books&qid=1211863545&sr=1-4http://www.amazon.com/Remarkable-Leadership-Unleashing-Potential-Skill/dp/078799619X/ref=sr_1_4?ie=UTF8&s=books&qid=1211863545&sr=1-4