AGENCY ATOZ - media.mmm-online.com · AGENCY A TO Z 188 MM&M x JULY 2016 x mmm-online.com Area 23 Address: 622 Third Ave.,New York, NY 10017 Founded: 2007 Parent company: Area 23

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The indispensable guide to healthcare marketing and advertising agencies, including contact details, rosters, wins, losses, and examples of creative work. Companies submitted their data as part of MM&M 's annual agency review.

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186 MM&M x JULY 2016 x mmm-online.com

Senior management: Dale Taylor, CEO; Jeff Berg, PhD, Sr. VP, director of client services; Jay Carter, Sr. VP, director of strategy services; Stephen Neale, Sr. VP, executive creative director; Keith Stenlund, VP and CFO; Eric Densmore, VP, account director; Mark Finn, VP, account director; Beth Hall, VP, operations; Scott Hanson, VP, executive director interac-tive creative; Jeanine Koch, VP, project management; Noah Lowenthal, VP, creative director; Allan Mills, VP, account director; Mike Perry, VP, account director; Jody VanSwearingen, VP, creative director; Josh Vizek, VP, creative director

North American revenue: $72,100,000

U.S. billings, breakdown by media/source (%)

2015 2014Sales materials: 25 30Professional digital/web/mobile: 50 45Professional print ads: 5 5Consumer digital/web/mobile: 6 6Consumer print ads: 3 3Consumer broadcast: 7 7Direct marketing: 4 4

Total number of clients: 23

Total number of AOR clients: 23

Number of accounts gained: 25

Number of accounts lost: 1

FEATURED WORK

Description: Based on research, our UltraShape brand team learned that target customers work extremely hard to eliminate body fat, without getting the results they really want. Conversations with dermatologists revealed that

their patients who come to them for body-contouring procedures are in search of a method that is noninvasive, requires no down time, and is virtually painless. These insights led to the creation of a campaign that emphasized “A better body without the pain,” UltraShape is a device that helps women achieve the body they want.

Credits for Ultrashape campaign: Andy McAfee, VP, creative director; Mark Finn, VP, account director; Kevin Kustra, associate creative director; Caren Spigland, associate creative director; Maie Atabani, senior art director; Michelle Schneir, account director; Jill Hogan, senior project manager

Why this campaign is special? UltraShape is a perfect example of transmedia storytelling. The product story is told across a number of channels including web, print, radio, in office materials, and social media. The result was over 80,000 inter-actions with digital media in the first six weeks of the campaign and thousands of searches for physicians who use the device.

Adheris Health Behavioral InsightsAddress: 100 Brandywine Blvd., 2nd Floor, Newtown, PA 18940

Phone: 215-944-3864

Founded: 1996

Parent company: inVentiv Health, 1 Van de Graaff Dr., Burlington, MA 08103

Full-time employees: 50 (2015), 50 (2014)

Senior management: Kathleen Starr, MD; Dave Grillo, SVP, creative director; Kristy Knabe, VP, user experience and design; Bobbi Casey-

2e CreativeAddress: 411 N 10th St., Suite 600, St. Louis, MO 63101

Founded: 1999


Senior management: Ross Toohey, president, CEO; Stephen Rose-man, CFO; Lynda McClure, VP, creative; Brandon Chuang, VP, strategy; Christopher Shlarman, VP, client engagement; John Peel, VP, technology

Key senior hires: Christopher Shlarman, VP, client engagement (formerly VML); Natalie Zurfluh, account director (formerly University of Chicago Medicine); David Molho, creative director (formerly Brighton)



2015 2014Sales materials: 25 25Professional digital/web/mobile: 30 30Professional print ads: 5 5Consumer digital/web/mobile: 20 20Promotional medical education: 10 10Direct marketing: 10 10



Total number of project-based clients: 15


Accounts gained: Alcon (Novartis), Ciprodex, Vigamox/Moxeza, Contoura; Alker-mes, Vivitrol; Zimmer-Biomet, Spine; Siemens, Molecular Diagnostics

Number of accounts resigned: 1

Services: Professional (marketing/sales), Consumer (Rx), Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech

FEATURED WORK

Description: How do you build brand recognition for specific- and limited-use prescription products, such as children’s eye and ear infections? More specifically, how do you build brand recall for over-stressed parents when their children are in such discomfort? 2e recognized that the best approach would be to create an educational — and entertaining — magazine-style publication that would reach target audiences at the closest point of pre-scription contact: the pediatrician waiting room.

What makes Muck special? Its effortlessness. Crafted in the same manner as other waiting room glossies, Muck

wasn’t designed as an ad for our client’s products disguised as a magazine. Instead, it was created as a means to educate parents about causes, and potential solutions, for eye and ear infections in a comfortable, low-friction way. The result is a fun and informative experience that has produced huge success for kids, parents, pediatricians, and our client.

AbelsonTaylorAddress: 33 W Monroe, Chicago, IL 60603

Phone: 312-894-5431

Founded: 1981


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Howell, SVP, CRM strategy; Kartik Santhanham, SVP, technology; Dennis McCormack, VP, client development

Key senior hires: Dave Grillo, SVP, creative director; Dennis McCor-mack, VP, client development

AgencyRxAddress: 200 Varick St., New York, NY 10014

Website: www.omnicomhealthgroup.com

Founded: 2005

Parent company: Omnicom Health Group, 220 East 42nd St., New York, NY 10017


Senior management: Michael Schreiber, president; Amanda Hunt, associate partner, director of strategic services; Matt Goff, associate partner, director of digital marketing; Eileen Yaralian, SVP, director of client services; Doreen Eckert, SVP, director of client services:


2015 2014Sales materials: 20 20Professional digital/web/mobile: 30 30Professional print ads: 3 8Consumer digital/web/mobile: 10 10Consumer print ads: 2 2Promotional medical education: 25 10Direct marketing: 10 20





Accounts gained: Avanir, CNS Pre-Launch, Brand Development Pipeline


Accounts lost: PTC, AOR disease education

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Rela-tionship marketing/direct, Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Anderson DDB Health & LifestyleAddress: 33 Bloor St. East, Suite 1300, Toronto, Ontario M4W 3H1 Canada

Founded: 1972

Parent company: Omnicom Canada Corp., 2 Bloor St. West., Suite 2900, Toronto, Ontario M4W 3R6 Canada


Senior management: Kevin Brady, president, CEO; Eric Chow, direc-tor of finance; Gord Desveaux, EVP, director of client services; Nancy

Kramarich, VP, director of strategic planning; Tony Miller, VP, national creative director; Steve Benson; VP, director of project management

Services: Professional (marketing/sales),Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/non-profit/NGO

ApotheComAddress: 800 Township Line Rd., Yardley, PA 19067

Website: www.apothecom.com

Founded: 1996

Parent company: Huntsworth Health, 800 Township Line Rd., Yardley, PA 19067


Senior management: Elaine Ferguson, global CEO; Beth McMahon- Wise, global chief medical officer; Leslie Taylor, global chief digital officer; Matt Lewis, global practice lead, scientific communications and publications; Ryan Taggart, global practice lead, medical education; Ann Stuchiner, global practice lead, access pathways and outcomes; Rachel Hatfield, global therapy area lead

Key senior hires: Leslie Taylor, CDO, hired from inVentiv Health; Matt Lewis, global practice lead, scientific communications and publications, hired from L&M Healthcare Communications; Rachel Hatfield, global therapy area lead, hired from inVentiv Health; Ann Stuchiner, global practice lead, access pathways and outcomes, previously an indepen-dent market access communications consultant


2015 2014Sales materials: 5 5Professional digital/web/mobile: 30 5Professional print ads: 2 2Promotional medical education: 0 40Direct marketing: 40 3Public relations: 3 0Other: 50 50





Services: Professional (marketing/sales), OTC/Wellness, Relationship marketing/direct, Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, Publications

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Area 23Address: 622 Third Ave., New York, NY 10017

Founded: 2007

Parent company: Area 23 is an affiliate of the FCB Health Network, whose parent is the Interpublic Group of Companies (IPG), a publicly owned company, 909 Third Ave., New York, NY 10022


Senior management: Renee Mellas, EVP, MD; Tim Hawkey, EVP, MD, executive creative director

Recent executive hires: Chet Moss, EVP, creative director; Latifa Ala-dina, SVP, group management director; James Coghlan, SVP, strategic planning director; Rob Esposito, SVP, account group supervisor; Tom Culhane, SVP, account group supervisor

North American revenue: $40 million to $60 million


2015 2014Sales materials 26 26Professional digital/web/mobile 34 36Professional print ads 17 15Consumer digital/web/mobile 10 12Consumer print ads 2 2Promotional medical education 5 3Public relations 0 1Other 6 5

Total number of clients 2015: 16

Total number of AOR clients 2015: 16


Details of accounts gained: Bayer, one new product AOR assignment; BD, one new product AOR assignment; Depomed, three new products AOR assignment; GSK, one new product AOR assignment; Indivior, four new products AOR assign-ment; Lilly, three new products AOR assignment; Novavax, one new product AOR assignment; synergy, one new product AOR assignment; Talesta, one new product AOR assignment

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional)Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

ArtericAddress: 475 Springfield Ave., Suite 302, Summit, NJ 07901

Founded: 1999


Senior management: Hans Kaspersetz, president; Michael Horn, CEO; Ross O'Shea, creative director; Sean Carr, account director; Heather Eckhaus, group account supervisor; Jon Fisher, director of technology; Julie Priddle, business development; Kevin Doherty, controller; Leslie Kramer, engagement manager

Key senior hires: Jon Fisher, directory of technology, Palio; Heather Eckhaus, Digitas LGi; Julie Priddle, VP, account services, Palio/inVentiv Health



2015 2014Professional digital/web/mobile: 70 55Consumer digital/web/mobile: 10 15Promotional medical education: 10 15Direct marketing: 5 10Sales materials 0 5Other: 5 0




Accounts gained: Celgene, planning and strategy; Celgene, corporate commu-nications; Celgene, patient advocacy; Celgene, IT app; Weber Shandwick; Celgene, Otezla Australia

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO, Global IT integration

FEATURED WORK

Description: Celgene retained Arteric to enhance Celgene’s website design, global brand equity and influ-ence by consolidating its portfolio of localized regional corporate websites under a single technology framework and design language. The framework reduces costs and accelerates the distribution of key corporate messages globally in multiple languages and legal/regulatory contexts.

Arteric team: Hans Kaspersetz, president; Ross O’Shea, creative director; Danni DiCosimo, designer; Sean Carr, account; Leslie Kramer, engagement manager; Rob Szpila, developer; Reavens Fenelon, developer; Lloyd McGarrigal developer; Anthony Outeiral, developer; Oleg Plysyk, developer

Why is your sample ad special? The updated design and global framework enables Celgene to launch new country websites rapidly by translating the master website using third-party integrations and a bespoke content workflow that facili-tates collaboration by disparate global internal stakeholders. It features a library of technologies and assets that are configured for each region and its legal/regulatory requirements.

Avant HealthcareAddress: 630 W Carmel Dr., Suite 200, Carmel, IN 46032

Founded: 1994

Parent company: DWA Healthcare Communications Group, 630 W Carmel Dr., Suite 200, Carmel, IN 46032


Senior management: Deborah Wood, CEO and owner; Leo Francis, PhD, CMO; Rob Spalding, chief customer insights and innovation officer; Eric Tinsley, CIO; Kevin Hanni, CFO; Christopher O'Toole, president, Avant Healthcare Communications; Kathleen Barrett, president, Avant Healthcare Marketing; Tammy Prouty, SVP, AHC; Trina Stonner, MSN, SVP, strategy, AHM; Sarah Kenny, VP, AHC; Nikki Snodgrass, VP, opera-tions, AHM; Becky Crumley, VP, AHM; Rod Julian, VP, AHM; Todd Wright, VP, AHM; Patrick Kelley, VP, creative services

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Key senior hires: Eric Tinsley, CIO, previously with Stratice Healthcare; Patrick Kelley, VP, creative services, previously with Big Yam Advertising.



2015 2014Sales materials: 5 3Professional digital/web/mobile: 20 20Promotional medical education: 60 55Direct marketing: 5 2Other: 10 20






Services: Professional (marketing/sales), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Meeting Planning and Logistics Speaker bureau platform and services Technology solutions (nControl and the nSuite platform), KOL strategy and management (though considered above in Relationship Marketing), Medical Story- telling (content development – considered above in Med Ed), Video and motion graphic production Event recruitment services (advertising), Live Web and Satellite event management, Market research and analytics, Medical writing, Peer-to-Peer Strategy Advisory boards, Speaker trainings Speaker programming management, Congress management, Product theaters/symposia

BenchworksAddress: 954 High St., Chestertown, MD 21620

Phone: 443-282-3602

Founded: 1991


Senior management: Thad L.Bench, CEO; Melissa Johnston, president; Emil C. Andrusko, RPh Sr. VP, pharmaceutical strategy, principal; Brenda Vujanic, EVP; Christian Meyer, VP strategic accounts; Sally Reed, VP of digital strategy; Amanda Biggar, VP of finance and admin/GM

Key senior hires: Christian Meyer, VP strategic accounts, previous employer Shire



2015 2014Sales materials: 8.4 13.7Professional digital/web/mobile: 5 8.42Professional print ads: 8.4 5.4Consumer digital/web/mobile: 3.3 5.6Consumer print ads: 5.6 8.1Promotional medical education: 8.8 7Direct marketing: 0.5 1Public relations: 0.03 .07Other: 50.83 31.72





Accounts gained: 2nd Spark, Apobiologix, Chameleon Cold Brew, Chesapeake Farms, Neos Therapeutics, Otsuka, Passport Systems, Tonix Pharmaceuticals Holding Corp, Total Nutrients, Trion Interactive


Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Biolumina GroupAddress: 75 Varick St., 10th Floor, New York, NY 10013

Founded: 2008

Parent company: Omnicom Group, 437 Madison Ave., #2, New York, NY 10022

Senior management: Kirsten A. Kantak, president; Mark Friedman, EVP, CCO; Doug Tischler, SVP, CD; Jim Newton, SVP, associate creative director, art; Laura MacSwan, SVP, director of client services/integrated marketing; Brenda Aske, RPh, SVP, creative strategist; Jad Daccurso, SVP, group account supervisor

Key senior hires: Laura MacSwan, SVP, director of client services/integrated marketing, previous employer, Harrison and Star; Brenda Aske, RPh, SVP, creative strategist, previous employer, Harrison and Star; Kirsten A. Kantak, president, previous employer, Harrison and Star; Al-exander Levine, SVP, group account supervisor, Area 23; Tanya Weschke, SVP, group account supervisor, Sudler


2015 2014Sales materials: 50 55Professional digital/web/mobile: 35 30Professional print ads: 10 10Consumer digital/web/mobile: 5 5

Total Number of clients: 8

Total Number of AOR clients: 8


Accounts gained: Array BioPharma, Binimetinib, Encorafenib; Clovis Oncology, Rociletinib


Accounts lost: Apobiologix, Grastofil, Lapelga

Services: Professional (marketing/sales), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access.

BrainWorks CommunicationsAddress: 726 Braeburn Ln., Penn Valley, PA 19072

Founded: 2002


Senior management: Traci Montemurro, senior partner, account man-agement; Andrew Murphy, senior partner, art and technology; Samantha Bode, partner, copy and editor


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2015 2014Sales materials: 5 5Professional digital/web/mobile: 40 40Professional print ads: 5 5Consumer digital/web/mobile: 40 40Promotional medical education: 5 5Direct marketing: 5 5Other: 5 5




Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Digital, Payer/managed markets/access, Internal Corporate Communications

Bryant Brown HealthcareAddress: 12405 Venice Blvd., Suite 280, Los Angeles, CA 90066

Founded: 1999


Senior management: Sam Bryant, partner, creative director, design; Bob Brown, partner, strategic director; Kieran Angelini, partner, creative director, copy


2015 2014Sales materials: 20 20Professional digital/web/mobile: 20 20Professional print ads: 5 15Consumer digital/web/mobile: 15 15Consumer print ads: 10 10Consumer broadcast: 15 5Promotional medical education: 5 5Direct marketing: 5 5Public relations: 5 5

Total Number of clients: 12

Total Number of AOR clients: 7

Total Number of project-based clients: 5


Accounts gained: Hazelden Betty Ford Foundation, consumer and professional; Mizuho OSI, corporate, all product brands; VEP Healthcare, corporate

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, work-ing with health tech startups or innovative tech, public health/nonprofit/NGO

CadientAddress: 72 E Swedesford Rd., Malvern, PA 19355

Founded: 2002

Parent company: Cognizant, 500 Frank W Burr Blvd., Teaneck, NJ 07666


Senior management: Charlie Walker, president and COO; Will Reese, president and CIO; Chris Mycek, chief customer officer; Bryan Hill, chief technology officer; Gabrielle Pastore, global VP, commercial strategy and innovation

Key senior hires: Will Reese, president and CIO; Charlie Walker, presi-dent and COO



2015 2014Professional digital/web/mobile: 45 45Consumer digital/web/mobile: 40 40Other: 15 15





Accounts gained: Cempra AOR; BMS Orencia; BMS E4QH; AZ Speaker Portal; AbbVie Wellbeing; Abbott Vascular Workshop; AZ iRep AOR; Abbott Vascular MitraClip DAOR; Iroko DAOR; Abbott Corporate; Abbott Vascular MItraClip and Digital Workshop; Iroko DAOR; BMS Coumadin, Sustiva websites; Celgene, OurCelgene; VSS Nurse Navigator Module; BMS ARM iVA

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, Digital Communications and Design for HCP Conventions and Tradeshows

CalciumAddress: The Curtis Center, Suite 250-S, Independence Square West, Philadelphia, PA 19106

Founded: 2015


Senior management: Steven Michaelson, founder, CEO; Judy Capano, managing partner, chief strategy officer; Steve Hamburg, managing partner, CCO; Garth McCallum-Keeler, managing partner, GM

Key senior hires: Garth McCallum-Keeler, managing partner, GM; Ankil Patel, partner, client services director, New York, previous employ-er: Area 23; Debra Young, SVP, creative director, copy, previous employ-er: Reality Rx; Tom Baldwin, VP, account group supervisor, previous employer: Razorfish Health

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2015 2014Sales materials: 20 20Professional digital/web/mobile: 20 20Professional print ads: 10 10Consumer digital/web/mobile: 20 20Consumer print ads: 5 5Promotional medical education: 5 5Direct marketing: 20 15Public relations 0 5





Accounts gained: Agency of record for United Therapeutics, supporting launch of new creative and multichannel campaign for Orenitram (treprostinil), an oral prostacyclin analogue for the treatment of pulmonary arterial hypertension; Agen-cy of record for the launch of Kamedis Bio-Herbal Dandruff Care, an innovative new OTC dandruff treatment system from the global company Kamedis; Agency of record for a new product from Interleukin Genetic; Corporate rebranding of Corten-do (a company focused on rare diseases in the endocrine space) to Strongbridge Biopharma, which included the launch of a comprehensive new website; Corpo-rate branding work for Discovery Labs, a specialty biotechnology company focused on respiratory critical care; Product branding from Churchill Pharma; “These new business wins — along with the higher internal standards that we’ve set for our existing clients — indicates that Calcium is truly a force to be reckoned with and an agency that clients will want on their side.”


Accounts lost: Cuvposa and Prolaryn (Merz Pharma); Teva Pharmaceuticals

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access

Cambridge BioMarketingAddress: 245 First St., 12th Floor, Cambridge, MA 02142

Founded: 2002

Parent company: Everyday Health, 345 Hudson St., 16th Floor, New York, NY 10014


Senior management: Maureen Franco, CEO; Mike Hodgson, CCO; Lisa Hazen, chief strategy officer; Sam Falsetti, head of medical strategy and product innovation; Shauna Horvath, director brand planning; Dawn Whitelaw, director operations; Alisa Shakarian, CD; Art Alyse Sukalski, head of CB West; Ann Cave, head of client services; Heather McCann, head of HR; John Skolis, director digital strategy

Key senior hires: Alyse Sukalski, head of CB West, former VP, partner, at Giant; Ann Cave, head of client services, former SVP, Cramer; Dawn Whitelaw, head of operations, former SVP, operations, CDM NY


2015 2014Sales materials 15 10Professional digital/web/mobile 30 25Professional print ads 5 10Consumer digital/web/mobile 30 25Consumer print ads 5 5Promotional medical education 15 20




Details of accounts gained: Akcea, Volanesorsen Zafgen, Beloranib Alnylam, Patisiran & Revusiran Retrophin, Cholbam & Thiola Taro, Keveyis

Number of accounts lost in 2015: 1

Details of accounts lost: Salix, Ruconest – lost with the Valeant acquisition of Salix

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Carling CommunicationsAddress: 2550 5th Ave., Suite 150, San Diego, CA 92103

Founded: 2010


Senior management: Didi Discar, principal; Randy Adams, EVP, client strategy; Salma Jutt-Eghbali, EVP, client strategy; Lisa Pecora, EVP, CFO; Sherri Wilkins, CCO; Jim Haag, VP, creative director; Rob Heller, VP, creative director; Nikhil Patel, SVP, Scientific Communications

Recent executive hires: Salma Jutt-Eghbali, EVP, client strategy, previous employer: Allergan; Sherri Wilkins, CCO, previous employer: independent consultant; Nikhil Patel, SVP, scientific communication, previous employer: ThromboGenics



2015 2014Sales materials 52 45Professional digital/web/mobile 7 5Professional print ads 6 9Promotional medical education 11 16Other 24 26


Total number of project-based clients 2015: 17

Number of accounts gained in 2015: 2

Details of accounts gained: Valeant,Besivance, Cycloset, Lacrisert, Lotemax, Luzu, Prolensa, Zirgan, Zylet; Sente, Derm


Details of accounts lost: Omeros, Omidria

Services: Professional (marketing/sales), OTC/Wellness, Media planning and/or buying, (consumer or professional, Med ed (on-label, non-CME type), Digital, Payer/managed markets/access,

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CDM New YorkAddress: 220 East 42nd St., New York, NY 10017

Founded: 1984

Parent company: Omnicom, 437 Madison Ave., New York, NY 10017


Senior management: Kyle Barich, CEO, CDM; Lori Klein, president, CDM New York; Chris Palmer, managing partner, executive creative director, CDM New York; Jen O’Dwyer, associate partner, director of client services, CDM New York; Celine Vita, associate partner, director of business growth, CDM New York; Chris Fiocco, associate partner, direc-tor of account planning, CDM New York; Elizabeth Yi, associate partner, director of medical and scientific affairs, CDM New York; Debra Polkes, associate partner, creative director, CDM New York; Carolyn O’Neill, associate partner, creative director, CDM New York


2015 2014Sales materials 10 10Professional digital/web/mobile 30 30Professional print ads 30 40Consumer digital/web/mobile 15 15Consumer print ads 10 5Consumer broadcast 5 0




Number of accounts 9

Details of accounts gained: Abbott Diagnostics; J&J, Bedtime; Anacor, Crisab-orole; Shire, VPRIV Global; Radius, Abaloparatide; large pharma client 4 brands


Details of accounts lost: Valeant, Fulyzaq; large pharma client one brand

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Rela-tionship marketing/direct, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

CDM PrincetonAddress: 200 Carnegie Center, Suite 200, Princeton, NJ 08540

Founded: 1999

Parent company: Omnicom Health Group, 200 Varick St., New York, NY 10014


Senior management: Chuck Wagner, president; Ashley Schofield, managing partner, executive creative director; Jill Beene, managing partner, director of strategic services; Craig Romanok, associate partner, director of client services



2015 2014Sales materials 80 65Professional digital/web/mobile 55 30Professional print ads 35 30Consumer digital/web/mobile 10 10Consumer print ads 10 10



Accounts gained: 7

Details of accounts gained: Ferring, Firmagon; Sun Pharma, tildrakizumab; Teva, Bendeka, Treanda, Trisonox. Synribo, and Granix; Shire, Natpara


Details of accounts lost: Shire, Xiidra

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Digital, working with health tech startups or innovative tech

CDMiConnectAddress: 200 Varick St., 4th Floor, New York, NY 10014

Year Founded or Merged: 2000

Parent company: Omnicom Group, 437 Madison St., New York, NY 10022


Senior management: Deb Deaver, president; Eliot Tyler, managing partner, director of client services; Dina Peck, managing partner, execu-tive creative director; Tom Galati, associate partner, creative director





Details of accounts gained: 2: Theravance, Viabtiv; Horizon, Actimmune

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness , Rela-tionship marketing/direct, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

CentronAddress: 1745 Broadway, 21st Floor, New York, NY 10016

Founded: 2005

Parent company: Healthstar Communications, 1000 Wyckoff Ave., Mahwah, NJ 07430


Senior management: Marcia McLaughlin, president/CEO; Jennifer Samuels, EVP, MD; Gary Stamps, EVP, executive creative director; Mad-eleine Gold, EVP, MD; Shannyn Smith, EVP, MD; Erinn White, president, Centron PR; Scott Baxter, president, Centron MA

Recent executive hires: Jon Carnero, SVP, director of multichannel strategy, Jon comes to Centron from MEC, where he was a MD, creating campaigns using innovative technologies such as micro–targeted social

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media, social CRM, mobile marketing, big data, content marketing. Prior to MEC, Jon was at Epsilon in the company’s digital experience group. Jon has also spent time in strictly pharma promotion environ-ments including Cline Davis & Mann where he was a VP, director of digital strategy



2015 2014

Sales materials 15 15Professional digital/web/mobile 30 25Professional print ads 5 5Consumer digital/web/mobile 10 10Consumer print ads 5 5Promotional medical education 20 25Direct marketing 5 5Public relations 10 10





Details of accounts gained: Actavis/Allergan, Liletta, Namzaric; Bayer Healthcare, Xofigo; Bristol-Myers Squibb, Nulojix; Celgene Corporation, Revlimid; DBV Technologies, ViaSkin Peanut; EMD Serono, New Product; Genomic Health, Oncotype Dx Breast; Glenmark, New Product; OraPharma, Neutrasal, Onset; Origin, New Product


Details of accounts lost: Bayer,Nexavar; Eisai,Aloxi, Akynezo

Services: Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

FEATURED WORK

Description: Dysport. Healthcare providers (HCPs) treating upper limb spasticity have entrenched prescribing habits. The launch campaign for Dysport challenges HCPs to break out of the box and recon-sider treatment options. This call to action resonated with treaters and piqued interest in the Dysport trial.

Creative: Gary Stamps, Letty Albarran, Charles Van Deventer, Tim Glenn, Katherine Sandberg, Eva Schicker, Kaitlyn McNamara, Account: Jen Samuel-son, Christopher Mangione

Why is your sample ad special? This ad is spe-cial because copy and visuals come together to showcase the brand promise. The Centron team challenges HCPs to break out of the box and reconsider treatment options for patients with upper limb spasticity.

Closerlook Address: 212 W. Superior St., Suite 300, Chicago, IL 60654

Founded: 1987


Senior management titles: David Ormesher, CEO and founder; Jon Sawyer, president and COO; Allison Davis, chief client officer; Ryan Mason, chief creative officer; Michael Tapson, chief technology officer


2015 2014Professional digital/web/mobile 90 90Consumer digital/web/mobile 10 10

Services: Professional (marketing/sales), Relationship marketing/direct, Digital,

working with health tech startups or innovative tech

FEATURED WORK

Description: Closerlook’s creative, an-alytics and technology offerings enable more effective and efficient multichan-nel marketing campaigns. We apply technology to turn data into actionable insights. This means we help you deliver the most relevant messages to custom-ers, when and where they want it.

CMI/CompasAddress: 2200 Renaissance Blvd., Suite 160, King of Prussia, PA 19406

Founded: 1989


Senior management: Stan Woodland, CEO; Susan Dorfman, chief commercial officer; James Woodland, COO; John Donovan, CFO; Nicole Woodland-De Van, SVP, buying services and deliverables; Nancy Logue, VP, human resources

Recent executive hires: Mary Padula, VP, media; Wayne Obetz, VP, investment analytics and decision sciences; Kate Drummond, VP, media


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2015 2014Professional digital/web/mobile 42 40Professional print ads 31 34Consumer digital/web/mobile 9 6Consumer print ads 5 5Promotional medical education 8 5Direct marketing 5 10Public relations 0 1





Details of accounts gained: Mallinckrodt, InFirst Healthcare, Pharmacyclics, Egalet

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital,working with health tech startups or innovative tech, non-personal promotion

Concentric Health ExperienceAddress: 175 Varick St., New York, NY 10014

Founded: 2002

Parent company: MDC Partners, 745 5th Ave., New York, NY 10022


Senior management: Ken Begasse Jr., founder, CEO; Michael Sanzen, founder, chief creative officer; Jennie Fischette, managing partner, director of account strategic services; Adam Cohen, managing partner, executive creative director; David Drucker, managing partner, CFO

Recent executive hires: Peter Carr, EVP, European MD, former owner, Courtney Alexander Consulting; Arron O’Hare EVP, European creative director, former creative director, DJM PAN Unlimited; Ed Cowen, EVP, director of strategy, Concentric Health Intelligence, formerly of Medicus International



2015 2014Sales materials 25 20Professional digital/web/mobile 25 25Professional print ads 20 20Consumer digital/web/mobile 15 20Consumer print ads 5 5Promotional medical education 5 5Direct marketing 5 5





Details of accounts gained: Bayer, Stivarga, Nexavar; Novartis, Tafinlar Mekinist, Odomzo, Tykerb; Sunovion Sun-101; Ferring, Reproductive Health; Leo, Enstilar; Collegium, Xtampza; Pfizer, Premarin; Sun Pharmaceuticals,

Elepsia XR; Intercept, OCA Global; Nualtra, Altrapen; Becton Dickinson, Diabetes Franchise; Sage Pharma, SAGE-547, Corporate; LivaNova, CNS Franchise


Details of accounts resigned: Sobi: Kineret

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative technology, public health/nonprofit/NGO

Create NYCAddress: 180 Varick St., Suite 212, New York, NY 10014

Phone: 646-682-7791

Founded: 2009


Senior management: Natalie McDonald, president, founding creator; Lauren Wetmore, creator, SVP account services; Sue Cohen, creator, VP of operations



2015 2014Sales materials 10 10Professional digital/web/mobile 25 25Professional print ads 5 5Consumer digital/web/mobile 25 25Consumer print ads 5 5Consumer broadcast 5 5Direct marketing 25 25





Details of accounts gained: Boehringer Ingelheim: Aggrenox, Atrovent, Mobic; Noven: Brisdelle, Minivelle; Otsuka: Abilify; Pfizer: Dyloject, Ibrance, Quillivant XR, Relpax, Trumenba, Xeljanz

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Digital, Payer/managed markets/access, public health/ nonprofit/NGO

DevicePharmAddress: 2100 Main St., Suite 250, Irvine, CA 92614

Founded: 2002


Senior management: Clay Wilemon, CEO, chief strategy officer; Jon Hermie, president; Katherine Wiseman, SVP, Brian Famigletti, VP, GM, Minnesota

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2015 2014Sales materials 20Professional digital/web/mobile 25Professional print ads 10Consumer digital/web/mobile 15Consumer print ads 5Consumer broadcast 5Promotional medical education 5Direct marketing 5Other 10





Details of accounts gained: Agendia, MammaPrint; Bausch + Lomb, surgical products; Boston Scientific, various products

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

Other practice areas: Marketing Strategy, Brand Development, Digital and Interactive Media, Healthcare Provider, Education and Communication, Educating and Equipping Sales Teams, Consumer Marketing

DiDAddress: 201 S. Maple Ave., Suite 200, Ambler, PA 19002

Founded: 2004


Senior management: Peter Kenney; partner; Rick Sannem; partner; Patty Henhoeffer; SVP, MD; Elyse Cole; VP, strategy and strategic services; John DeMaio MD, VP, medical and scientific programming; Bill Fay, VP, strategic client partnerships; Abby Galardi, VP, creative services; Nicole Landau, VP, finance; Jennifer Threlfall, VP, strategic client partnerships

Recent executive hires: Michael Golub, MD, VP, science and medicine (DigitasHealth LifeBrands)









Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-

ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Digitas Health LifeBrandsAddress: 100 Penn Square East, 11th Floor, Philadelphia, PA 19107

Founded: 2011

Parent company: Publicis Groupe, 133 avenue des Champs Elysées, Paris, France 75008


Senior management: Alexandra von Plato, group president, North America, Publicis Healthcare; Ashley Kuchel, group president, EU/APAC, Publicis Healthcare; Graham Mills, global chief creative officer, Publicis Healthcare; Len Dolce, divisional CFO; Greg Lewis, EVP, customer engagement; Brendan Gallagher, EVP, Connected Health Innovation; Susan Manber, EVP, brand strategy and insights; Mukarram Bhatty, EVP, healthcare strategy and analytics; Craig Douglass, ECD, GM, Philadel-phia; Marion Chaplick, EVP, GM, Philadelphia; Tanya Shepley, GM, San Francisco; Raakhee Thompson, MD, London; Adrian Sansone, MD, New York; Brian Lefkowitz, EVP, ECD, New York; Eric Muller, SVP, marketing


Other practice areas: Social Media, Mobile

FEATURED WORK

Description: AZhelps is a multichannel customer service innova-tion bridging the gap between health-care complexity and healthcare ability. It’s informed by the understanding that life is lived in moments, and the most defining moments involve our health. AZhelps is designed to be there in critical moments to support custom-ers making health decisions.

Creative/account team: Creative/tech, Craig Douglass, Gary Wentz, Cassandra Fellerman, Geoff McCleary, Jeremy Shabtai, Rob Avery, Roberto Rodriguez, Chris Murray, Brian Widin, Account/PM, Greg Spiker, David Glass, Allison Hollander, Valene Chance

Why is AZhelps special? AZhelps symbolizes a new type of customer relation-ship in healthcare. At its core is a multibrand app helping customers pay less for AZ medications with one mobile savings card, providing timely medication and refill reminders, and delivering healthy lifestyle advice. @AZhelps is also on Twitter, providing one-to-one service to people looking for answers.

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Discovery USAAddress: 100 Penn Square East, 4th Floor, Philadelphia, PA 19107

Founded: 1987

Parent company: Publicis Health, One Penn Plaza, 250 West 34th St., New York, NY 10119


Senior management: Donald Young, group MD; Josh Tumelty, SVP, creative director; Kristin Keller, EVP, director of strategy; Jonathan Solinsky, VP, group director of project management and digital; Susan Johnson, EVP, director of client services; Wolf Gallwitz, chief scientific officer; Chris Schu, VP, finance director; Robin Corralez, human resources director

Recent executive hires: Susan Johnson, EVP, director of client services, previously Publicis Health; Chris Schu, VP, finance director, previously Publicis Health






Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, public health/nonprofit/NGO

Other practice areas: Advocacy

DudnykAddress: 5 Walnut Grove Dr., Suite 300, Horsham, PA 19044


Number of Full-time employees: 90 (2015), 63 (2014)

Senior management: Christopher Tobias, PhD, president; Laurie Bartolomeo, EVP, creative director; John Kemble, EVP, creative director; Drew Desjardins, EVP, chief strategy officer


2015 2014Sales materials 50 50Professional digital/web/mobile 30 30Professional print ads 20 20




Details of accounts gained: Chiasma, Mycapssa; Flexion, product X; Sunovion, dasotraline, Sun Pharmaceuticals, corporate, BromSite, Xelpros

Services: Professional (marketing/sales), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Elevate HealthcareAddress: 930 Harvest Dr., Suite 430, Blue Bell, PA 19422

Founded: 2015

Full-time employees: 2 (2015)

Senior management: Lorna Weir, founding partner; Frank X. Powers, founding partner; Barry Schmader, chief creative officer

Recent executive hires: Barry Schmader recently rejoined Frank Powers and Lorna Weir at Elevate Healthcare, a multidisciplinary strategy practice. Barry and the team are dedicated to creating business impact that truly transforms, partnering upstream with our clients to harness commercial, marketing and sales, brand architecture, scientific, innovation, and operational expertise. This is especially meaningful to Barry, who believes in actually putting innovative ideas into action and bringing smart strategic plans to life. He now finds himself right at home, part of an eclectic team at Elevate comprised of the best strategic talent he knows, all true experts in a range of disciplines.




Details of accounts gained: Five new accounts gained with multiple brand relationships with both Kaléo Pharma and Novum Pharmaceuticals

Services: Professional (marketing/sales), Relationship marketing/direct, Digital, working with health tech startups or innovative tech

Other practice areas: Elevate Healthcare Marketing is a multidisciplinary strate-gy lab specializing in shaping and translating commercial business objectives into actionable sales and marketing strategies that deliver measurable results for our clients. Elevate was founded on three important tenets: First, we believe the times require a new approach, and therefore, our clients need a different type of partner. So we have purposefully built our organization to bring clients the intellectual ability, agility, and experience to help them envision and actualize business oppor-tunities. Our multidisciplinary structure — with representation from commercial, marketing/sales, scientific, and creative — allows us to take a more comprehensive and broad view of the complexities of the healthcare landscape, helping to identify and solve challenges that have a significant impact on our clients businesses. Secondly, by working upstream of promotional agencies, our strategic practice is able to enhance and invigorate clients’ objectives and then pivot quickly to help put strategies into action. We then work with clients to connect them with the right downstream resources based on the specific needs, and to help them manage the relationships and campaigns as necessary. Through this approach, our clients are able to boost their business performance and efficiency. Lastly, we understand and leverage technology as a means to meet our goals. Integrating advanced technolo-gy with outrageously smart planning means new ideas, new companies, and new products can find their voice and flourish, launching the most clever platforms in the healthcare space. Elevate lives at the intersection of technology, strategy, and creativity. Our audacious goal is to connect the dots and promote the opportunity and value of our clients’ business and brands. We have a mission to elevate the role strategic marketing can play in ultimately improving the delivery of healthcare.

Entrée HealthAddress: 220 East 42 St., New York, NY 10017

Founded: 1997

Parent company: Omnicom Health Group, 200 Varick St., New York, NY 10014

Number of full-time employees: 75 (2015), 65 (2014)

Senior management: Andrew Gottfried, president; Nina Greenberg,

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PhD, managing partner, executive creative director





Details of accounts gained: Clovis Oncology, rociletinib, rucaparib; Acadia Pharmaceuticals, Nuplazid; BTG, Varithena; Neurocrine Biosciences, val-benazine; Mallinckrodt, Acthar; BTG, Varithena

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Other practice areas: Market Research Managed Markets Training Data Analytics and Optimization

EpsilonAddress: 6021 Connection Dr., Irving, TX 75063

Founded: 1969

Parent company: Alliance Data, 7500 Dallas Pkwy., Plano, TX 75024


Senior management: Mark Miller, SVP, healthcare portfolio lead; Ross Quinn, SVP, client services; Sherry Byers, VP and GM; Liz Barrows, VP, strategy and insights; Soren Schneider, VP, global strategy lead; Robin Palley, VP, enterprise solutions consultant

Recent executive hires: Alex Gochtovtt joined as SVP, client services. Prior to joining Epsilon, Alex was chief analytics and healthcare product officer for Audience Partners. Kurt Zoller has been appointed SVP, strate-gy and growth for healthcare agency services. Kurt previously served as director of marketing and communications at Blue Health Intelligence. Sherry Byers, VP/GM. Prior to joining Epsilon, Sherry served as group VP, account management at Digitas Health LifeBrands. Mike Salpas, VP/GM. Previously, Mike served as client partner, health at Merkle Health. Leslie Rabin has joined the consulting arm of the organization as VP, strategic consulting. Previously, Leslie served as VP, strategic planning at Discovery USA.




Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Proprietary data assets

FEATURED WORK

Description: Every quitter’s journey is unique was the center of GlaxoSmithKline’s “What’s Your Why” campaign for Nicorette & NicoDerm CQ. Any NRT product can help with the physical, but we knew the key to driving brand engagement was to focus on the emotional side of quitting. Everyone has a reason to quit. Nicorette & NicoDerm CQ are interested in hearing each and every one of them.

Creative/account team for ad: Account: Karen Gebhart, Stephanie Lichtman, Jennifer Rizzo, Taylor Brickman; Creative: Bill Wiechers, Andrei Slobtsov and Daniel Dauphin

Why is your ad special? To connect with potential quitters we knew that we didn’t need to tell quitters why they should quit smoking, they already knew that. Our job was to inspire and support them while providing an effective method of how to quit. We knew we had an opportunity to create a point of difference for the brand by shifting the beginning of the conversation from the rational to the emotional side of the journey.

EveoAddress: 1160 Battery St., Suite 275, San Francisco, CA 94111

Founded: 1999

Evoke Health GroupAddress: 101 Avenue of the Americas, 13th Floor, New York, NY 10013

Founded: 2006

Parent company: Evoke Health is a member of Evoke Group (part of the Huntsworth Health global group of best-in-class agencies), 101 Avenue of the Americas, 14th Floor, New York, NY 10013


Senior management: Reid Connolly, CEO; Tom Donnelly, president; Heather Torak, COO; Jonathan Isaacs, chief creative officer; Mike Dennelly, chief strategy officer

Recent executive hires: Patricia Habig joined as SVP, client partner, Evoke Health New York (formerly at Rosetta)


2015 2014Sales materials 3 n/aProfessional digital/web/mobile 10 n/aProfessional print ads 2 n/aConsumer digital/web/mobile 40 n/aConsumer print ads 10 n/aConsumer broadcast 15 n/aDirect marketing 5 n/aOther 5 n/a




Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Rela-tionship marketing/direct, Digital, Payer/managed markets/access, working with health tech startups or innovative tech

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Excitant Healthcare AdvertisingAddress: 1410 Meadowbrook Way, Woodstock, GA, 30189

Founded: 2011


Senior management: Mark Perlotto, president; Brian Allex, VP, creative director


2015 2014Sales materials 20 35Professional digital/web/mobile 20 15Professional print ads 10 10Consumer digital/web/mobile 10 0Consumer print ads 5 0Consumer broadcast 5 0Promotional medical education 5 5Direct marketing 20 25Other 5 0Professional digital/web/mobile 0 15Consumer digital/web/mobile 0 10





Details of accounts gained: Neolpharma, Levo-T; Sebela Pharmaceuticals, MiCort HC; Triplefin, Corporate; Zoetis, Witness LH, Witness Relaxin, Witness FeLV, Witness Parvo, Witness Portfolio, Parasight

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

Other practice areas: Full-service professional and consumer for animal health, diagnostics, medical device, healthcare information technology and biotechnology

FCB HealthAddress: 100 West 33rd St., New York, NY 10001

Founded: 1977

Parent company: The Interpublic Group of Companies, 909 Third Ave., New York, NY 10022


Senior management: Dana Maiman, president, CEO; Rich Levy, chief creative officer; Michael Guarino, chief strategy officer; Lisa DuJat; chief talent officer; Tom Kelly, CFO

Recent executive hires: Aimee Mosher, EVP, group management director; Denise Lenci, EVP, creative director; Bryan Gaffin, SVP, creative director; Nick Boris, SVP, engagement director; Prudence Runyan, VP, director of CRM planning



2015 2014Sales materials 16 16Professional digital/web/mobile 29 28Professional print ads 9 10Consumer digital/web/mobile 17 28Consumer print ads 4 7Consumer broadcast 13 11Promotional medical education 5 5Other 7 6




Details of accounts gained: AbbVie, one new product AOR assignment; Amgen, one new product AOR assignment; Galderma: six new products AOR assignment; Genentech, one new product AOR assignment; Gilead: two new products AOR assignment; Keryx, one new product AOR assignment; Lexicon, one new product AOR assignment; Norvatis, two new product AOR assignment; Pharmaderm, one new product AOR assignment; Sandoz, one new product AOR assignment; Teva, one media assignment


Details of accounts lost: Iroko – one product assignment

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, work-ing with health tech startups or innovative tech

FCBCure Address: 5 Sylvan Way, Parsippany, NJ 07054

Founded: 1985

Parent company: FCBCure is an affiliate of the FCB Health Network, whose parent is the Interpublic Group of Companies (IPG), a publicly owned company, 909 Third Ave., New York, NY 10022


Senior management: Christine Finamore, EVP, MD; Tom Millar, EVP, MD; Kristine Kustra, director of human resources; Nilsa Oquendo, CFO

Recent executive hires: After assuming responsibility for ICC Lowe in April 2015, Dana Maiman, CEO of FCB Health, hired Christine Finamore, previously with Grey Healthcare Group and CDM Group, and Tom Millar, as co-MDs. Millar joined the team in June and Finamore joined in Sep-tember 2015. Four months later, the agency rebranded itself as FCBCure. In April 2016, Lisa Hunt, SVP management director joined FCBCure to lead direct to patient and consumer efforts at FCBCure. Lisa previously worked at Natrel and HealthEd. FCBCure has added 58 new employees in the past 12 months. Creative directors Marc Guttesman and Michael Maloney — both formerly from Ogilvy/Commonhealth — were brought in July to bolster the agency’s expanding consumer and DTP efforts, quickly followed by Lisa Hunt, who joined as SVP, management director, previously of Natrel and HealthEd. FCBCure deepened its strategic and account leadership teams bringing on Trevor Fusaro, SVP, strategic planning director; Michael Pruskowski, SVP, group strategic planning director; Elaine Eisen, EVP, group management director; Dominic Viola, EVP, group management director; and Deborah Goldberg, SVP, MD.

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2015 2014Sales materials 22 25Professional digital/web/mobile 40 24Professional print ads 10 10Consumer digital/web/mobile 18 19Consumer print ads 5 7Consumer broadcast 3 3Promotional medical education 2 5Public relations 0 1Other 0 6




Details of accounts gained: AbbVie, one new AOR product assignment; Am-gen, two new AOR products assignment; Allergan, two new AOR products assign-ment; Janssen, two new AOR products assignment; J&J Vision Care, two new AOR products assignment; Novo Nordisk, three new AOR products assignment


Details of accounts lost: Piramal, Diagnostics

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

FingerpaintAddress: 395 Broadway, Saratoga Springs, NY, 12866

Founded: 2008


Senior management: Ed Mitzen, founder; Bill McEllen, GM/leader of Saratoga Springs office; Andy Pyfer, GM/leader of Villanova office; Michelle Olson, GM/leader of Scottsdale office

Recent executive hires: As Fingerpaint stretches the limits and rede-fines what it means to “create something original,” the five core values of its success — People First, Collaboration, Integrity, Will to Win, and Philanthropy — remain intact alongside the agency’s senior leadership, which had no turnover in the last year. Fingerpaint did however have two major key staff additions of Bill McEllen and Bruce Rooke. Former McCann Torre Lazur president, Bill McEllen, joined our team in January to lead our Saratoga Springs, New York, office, and former GSW World-wide global creative officer, Bruce Rooke, joined in February to lead a newly established ideation/innovation creative group.



2015 2014Sales materials 10 10Professional digital/web/mobile 20 20Professional print ads 10 10Consumer digital/web/mobile 20 20Consumer print ads 10 10Consumer broadcast 5 5Promotional medical education 10 10Direct marketing 5 5Public relations 10 10





Number of accounts resigned in 2015: 4


Other practice areas: Services include: Brand Development, Strategic Planning, Digital and Multichannel Marketing, Audio and Video Production and Public Relations. Capabilities also include: Digital, Direct, CRM, B2B, Full-service Creative, Branded content, Entertainment/sports, Healthcare, Travel/hospitality, Ad Creation, Agencies, Measurement and Analytics and Social Marketing Management

Flashpoint MedicaAddress: 158 W 29th St., New York, NY 10001

Founded: 2005



Senior management: Charlene Prounis, CEO; Helen Appelbaum, partner; Steve Witt, executive creative director; Robin Roberts, EVP, director of client services; Kevin Gotimer, EVP, director of client services; Nicole Johnson, EVP, MD, San Francisco office; Shira Lawlor, SVP, director of business strategy; Branka Stancevic, Ph.D., SVP, group management supervisor; Heida Jonsson, SVP, director of project management

Recent executive hires: Jose Andrade, VP, director of creative technology, from AbelsonTaylor



2015 2014Sales materials 20 20Professional digital/web/mobile 50 50Professional print ads 10 10Promotional medical education 10 10Consumer digital/web/mobile 0 10

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Details of accounts gained: Amgen, 334 for migraine, new launch drug, global account; Amgen, Vecitbix for colon/rectal cancer, AOR HCP/digital; Amgen, Vectibix for patient/consumer AOR; Novartis, Taflinar/Mekinst, AOR disease state promotion; Clovis Oncology, rucaparib, for ovarian cancer, AOR HCP/digital; Pfizer, Human growth hormone franchise, new product launch, global account; Galderma, Soolantra, patient experience program; Fidia Pharma, Hymovis, hyaluronic acid injection for OA of the knee, launch; Novartis, Tykerb, HER2+ breast cancer; American Regent/Daiichi Sanyko, Injectafer, IV iron, AOR for HCP (from digital project shop)

Services: Professional (marketing/sales), Med ed (on-label, non-CME type), Digital

FlywheelAddress: 90 Broad St., Suite 2400, New York, NY 10004

Founded: 2006


Senior management: Dave Miller, managing partner; Jung Lee, managing partner



2015 2014Sales materials 40 50Professional digital/web/mobile 20 10Professional print ads 5 5Other 35 35




Details of accounts gained: Hologic; Genentech; Regeneron; Dako; Navidea; Shionogi; Valeant.

Services: Professional (marketing/sales), Media planning and/or buying (consumer or professional), Digital

Other practice areas: Learning and Performance Development, Internal Communications

GCG MarketingAddress: 2421 West 7th St., Suite 400, Fort Worth, TX 76107

Founded: 1973


Senior management: Neil Foster, president; Pat Gabriel, executive director of creative services; Allyson Cross, executive director of market-ing; Kris Copeland, creative director; Lindsay Hendon, account director; Erin Ostenson, account director



2015 2014Sales materials 34 30Professional digital/web/mobile 29 25Professional print ads 6 8Consumer digital/web/mobile 5 10Consumer print ads 2 0Promotional medical education 20 17Direct marketing 2 5Public relations 2 5





Details of accounts gained: Merz, Ultherapy, Cellfina, Neocutis; Ulthera, Ultherapy International

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, public health/nonprofit/NGO

ghg | greyhealth groupAddress: 200 Fifth Ave., New York, NY 10010

Founded: 1985

Parent company: WPP Group, 100 Park Ave., New York, NY 10017


Senior management: Lynn Vos, CEO, ghg | greyhealth group; Erin Byrne, EVP, chief client officer, ghg | New York; Nichole Davies, EVP, head of strategy, ghg | New York; Greg Lewis, EVP, managing partner, ghg | summit; Bryan Archambault, managing partner, director of client services, ghg | Kansas City; Shelley Hanna, SVP, managing partner, exec-utive creative officer, ghg | Kansas City; Magali Sartain, SVP, managing partner, account management and operations, ghg | Kansas City; Bar-bara Blasso, president, IMSci; Wendy Balter, president, phase five; Claire Gillis, president, WG access; Rolando Collado, president, OnCall

Recent executive hires: Nichole Davies, EVP, head of strategy, formerly executive director of global engagement and operations at InterbrandHealth. “The addition of Nichole to the team will ensure our strategic focus is infused across all our disciplines, in order to bring clients the most innovative and actionable strategies possible,” says Lynn Vos

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

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Giant1700 Montgomery, Suite 485, San Francisco, CA 94111

Founded: 2002


Senior management: Steven Gold, CEO; Adam Gelling, president; Jeff Nemy, CFO; Paul Hagopian, EVP, client partnerships; Amber Rogers, EVP, managing group director; Christine Armstrong, EVP, experience de-sign; Joshua McCasland, SVP, ECD; Ben Mallory, GM, ECD Philadelphia

Recent executive hires: Ben Mallory, GM, ECD Philadelphia, previous-ly with AstraZeneca, Evoke, and Digitas; Jeff Nemy, CFO, previously with Eveo, McCann, and others


2015 2014Sales materials 30 30Professional digital/web/mobile 30 30Professional print ads 10 10Consumer digital/web/mobile 10 30Promotional medical education 10 10Direct marketing 10 10





Details of accounts gained: Amgen, Nplate for Thrombocytopenia, AOR and MCM AOR; Aranesp for Anemia, AOR and MCM AOR; Kyprolis for Multiple Myeloma, MCM AOR; Xgeva for Bone Metastases, MCM AOR Baxalta: Oncaspar for Leukemia, Digital AOR; Corporate Oncology, AOR and Digital AOR project BioMarin: Cerliponase Alfa for CLN2, AOR and interactive; Vimizim for MPS IV, AOR and interactive; Talzoparib for Breast Cancer, DSE project work; Edwards: Corporate Therapy Awareneness, AOR and project


GreyAddress: 200 Fifth Ave., New York, NY 10010

Founded: 1917

Parent company: WPP, 27 Farm Street, London, U.K. W1J 5RJ

Full-time employees: 1,100 (2015), 1,000 (2014)

Senior management: Jim Heekin, chairman, CEO, Grey Group; Michael Houston, worldwide president,CEO, Grey North America; Andreas Dahlqvist, chief creative officer, Grey New York; Millicent Badillo, partner, global health and wellness director, Grey New York




Details of accounts gained: Healthcare wins: Bausch + Lomb (contact lenses); GSK (smokers' health, vaccines); Relypsa (Veltassa)


Details of accounts lost: Olive Garden

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-

ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital

Griff/SMCAddress: 9042 Thunderhead Dr., Boulder, CO 80302

Founded: 1975

Senior management: Bob Griff, founder, president and creative director; John Rainey, associate creative director

North American revenue: $122,738






Details of accounts gained: ProTechSure Scientific, DIFINSA53 Skin Protectant Lotion; Biocare Systems; LumiWave Infrared Light Therapy Device

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

GSW WorldwideAddress: 500 Olde Worthington Rd., Columbus, OH 43082

Founded: 1977

Parent company: InVentiv Health, 1 Van de Graaff Drive, Burlington, MA 01803

Full-time employees: 533

Senior management: Marci Piasecki, president, GSW North America; Dan Smith, president, GSW Columbus; David Sonderman, EVP and CCO, GSW Columbus; Salvatore (Sam) Cannizzaro, SVP, creative director, GSW greater Philadelphia area; Doug Mills, CFO/COO, GSW North America; Nick Capanear, EVP, executive creative director, GSW New York; Susan Perlbachs, EVP, executive director, GSW New York; Michelle Casciola, SVP, group creative director, GSW greater Philadelphia area

Recent executive hires: Molly Harr, VP, human resources; Adam Bergman, SVP, director of technology; Wendy Levine, EVP, director of client services

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2015 2014Sales materials 55 48Professional digital/web/mobile 20 20Professional print ads 5 8Consumer digital/web/mobile 5 10Consumer print ads 9 7Consumer broadcast 2 0Direct marketing 4 7Public relations 1 0






Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/non-profit/NGO

Guidemark HealthAddress: 6 Campus Dr., Parsippany, NJ 08540

Founded: 2014


Senior management: Matt Brown, CEO; Vic Zambrotta, president; Tina Fascetti, CCO; Martin Mannion, chief strategy officer; Fred Petito, chief behavioral and engagement officer; Omar Shoheiber, chief market access officer; Sid Gokhale, CTO, head of global operations; Sophy Rege-lous, COO; James Hoblitzell, CFO

Recent executive hires: Vic Zambrotta, president (previous employ-er, GSW Worldwide); Martin Mannion, chief strategy officer (previous employer, ICC Lowe); Sophy Regelous, COO (previous employer, Natrel Communications)



2015 2014Sales materials 10 10Professional digital/web/mobile 25 25Professional print ads 5 5Consumer digital/web/mobile 20 20Consumer print ads 5 5Consumer broadcast 5 0Promotional medical education 15 20Direct marketing 10 10Other 5 5





Details of accounts gained: Major wins: Celldex, GBM; Genentech; GW Phar-maceutical, Epidiolex; Rhodes, Aptensio; Vanda Pharmaceutical, Non-24; Allergan; Celgene, Revlimid, Pomalyst; Mylan, Isosulfan; Evofem, Amphora; Seqirus, Flu

Franchise, FluadPed, Fluad65, Flucelvax; PaxVax, Viviotif, VaxChora, PaxVaxCon-nect; Ostuka, Abilify Maintena; Zoetis, Simparica

Number of accounts: 2

Details of accounts lost: Cubist: acquired by Merck; Pfizer: agency consolidation


Other practice areas: Guidemark Health launched Praedicis, a proprietary Guidemark Health methodology that draws on decades of research from the social, cognitive, and decision sciences to more deeply understand the factors influencing the decisions and behaviors of all healthcare constituents. In addition to behavioral science as an exciting new area of practice, Guidemark Health launched its Market Access offering to provide payer and health outcomes solutions recognizing the increasingly important resource need for healthcare marketers.

H4B BostonAddress: 10 Summer St., Boston, MA 02110

Founded: 2012

Parent company: Havas Health, 200 Madison Ave., New York, NY 10016


Senior management: Stephen T. Piotrowski, EVP, MD; Julien Jarreau, EVP, creative director; Leigh Hatcher, SVP, director of client services; Andrew Ting, VP, medical director






Other practice areas: As part of the Havas Health unified network, we galvanize expertise in cross-marketing disciplines based on our clients’ needs. We consider ourselves "opti-sized" for optimal results and scalability through our core capabili-ties and responsive global network affiliates.

H4B CatapultAddress: 300 American Metro Blvd., Suite 220, Hamilton, NJ 08619

Founded: 2002



Senior management: Eric Morse, EVP, director of client services; David Newman, EVP, director of client services; Kristen Pilkiewicz, SVP, creative director; Miriam Slome, EVP, account planning director; Tracy Zuto, EVP, executive creative director

Recent executive hires: Tracy Zuto, EVP, executive creative director (previously with CDM Princeton)


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Other practice areas: In 2015, H4B Catapult added a highly specialized Oncology Business Unit (OBU) to focus on a critical area of growth for our agency. Headed by three industry oncology experts, the OBU provides clients with a wealth of collective experience from past work across a wide range of oncology brands in both the solid and hematologic settings. The addition of Snap Labs, an innovative think tank, offers clients the opportunity to engage and collaborate with leading academic institutions and hospitals, health accelerators/incubators, technology companies, and key industry visionaries to be on the leading edge of healthcare innovation.

H4B ChelseaAddress: 200 Madison Ave., New York, NY 10016

Founded: 2002



Senior management: Christian Bauman, partner, CCO; Michael Peto, partner, COO; Steven Nothel, partner, chief client service officer

Recent executive hires: 2015: Anna Kotis current position: H4B Chel-sea, associate MD, marketing strategy and innovation; previous position: global marketing and strategic roles at Pfizer, Mesoblast, and Forrest






Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or profession-al), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Health4Brands Nurse Practice: Nurses are playing an increasingly important role, given the changes in healthcare dynamics and the increase in specialty pharmaceuticals. The amount of time nurses spend on patient education has increased dramatically in just the past two years alone.

Harrison and Star Address: 75 Varick St., New York, NY 10013

Founded: 1986

Parent company: Omnicom Group, 437 Madison Ave., New York, NY 10022

Senior management: Ty Curran, chairman, CEO; Charles Doomany, group president, CFO; Mardene Miller, president; Mario Muredda, pres-ident; Mark Friedman, EVP, CCO, art; Bill Major, SVP, director of agency excellence, operations management; Terese Kung, executive director,

strategy and innovation, account services; Marina Jean, EVP, MD, officer; Robert Gemignani, EVP, chief human resources officer, human resources


2015 2014Sales materials 15 15Professional digital/web/mobile 40 40Professional print ads 40 40Promotional medical education 5 5





Details of accounts lost: Incyte

Services: Professional (marketing/sales), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Havas AdrenalineAddress: 205 Hudson St., New York, NY 10013

Founded: 2009

Parent company: Havas Worldwide, 200 Hudson St., New York, NY 10013


Senior management: Larry Pollare, MD; Rich Russo, MD and CCO; Catherine Gill, director, strategic planning; Darrin Abrams, deputy creative director



2015 2014Consumer digital/web/mobile 13 12Consumer print ads 14 13Consumer broadcast 71 72Other 2 2





Details of accounts gained: Galderma: qilib

Services: OTC/Wellness, Relationship marketing/direct, Digital, public health/nonprofit/NGO

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Havas GeminiAddress: 200 Madison Ave., New York, NY 10016

Founded: 2015



Senior management: Gary Ainsworth, MD; Michael Pill, MD




Services: Payer/managed markets/access

Havas HealthAddress: 200 Madison Ave., New York, NY 10016

Founded: 2009

Parent company: Havas Group, 29-30 quai de Dion Bouton, Puteaux Cedex, Paris, France


Senior management: Donna Murphy, global CEO


Other practice areas: Consulting

Havas Health SoftwareAddress: 200 Madison Ave., New York, NY 10016

Founded: 2012



Senior management: Dan Marselle, chief of operations; Jeff Bogursky, SVP

Services: Working with health tech startups or innovative tech

Other practice areas: We have a focused vision to use technology to create better health experiences and outcomes. Offerings include: Digital health strategy, Digital Asset Management and Automated Workflow Solutions, Change Man-agement, Software and Process Management, Mobile and tablet applications, 3D environments and virtualizations, Pilots and prototypes

Havas Life & WellnessAddress: 200 Madison Ave., New York, NY 10016

Founded: 2014



Senior management: Laurel Rossi, president; Christine Leonard, EVP, planning director; Bonnie Heller, VP, director of operations





Services: Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Social Media

Havas Life MetroAddress: 200 Madison Ave., New York, NY 10016

Founded: 1980


Full-time employees: 189 (2015), 160(2014)

Senior management: Cris Morton, president; Christine D’Appolonia, MD; Noel Castro, MD, chief creative officer








Havas Life New YorkAddress: 12 East 36th St., New York, NY 10016

Founded: 2003



Senior management: Allison Ceraso, MD, chief creative officer; Michael McNamara, MD

Recent executive hires: Ellen Gutierrez, SVP director of planning. Returning to Havas after stint at Saatchi & Saatchi







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Havas LynxAddress: 200 Madison Ave., New York, NY 10016

Founded: 2012



Senior management: Larry Mickelberg, partner, president; Erik Med-nis, chief creative officer, MD

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, working with health tech startups or innovative tech

Havas PRAddress: 200 Madison Ave., New York, NY 10016

Founded: 1976



Senior management: Marian Salzman, CEO, Havas PR North America







Other practice areas: Consumer PR, Corporate Identity and Design, Corporate PR, Crisis Management, Event, Financial Communications, Health and Wellness PR, Internal Communications, Public Affairs, and Sports Communications

Havas Production Services (HPS)Address: 200 Madison Ave., New York, NY 10016

Founded: 2012



Senior management: Dan Marselle, CEO; Paul Delboy, SVP, operations

Other practice areas: HPS is a global advertising implementation network with a fresh approach to delivering your brand message across all media, markets, and languages. Our global operations, right-shoring protocols, and proprietary technol-ogy platform are designed to meet today’s higher value service needs. We provide our clients a portfolio of high-end solutions for digital, broadcast, video, imaging, and print work streams, including creative masters, adaptation and transcreation.

Havas TonicAddress: 200 Hudson St., New York, NY 10013

Founded: 1991



Senior management: Paul Klein, managing partner; Phil Silves-tri, managing partner/chief creative officer; Liz Kane, MD, strategic planning; Maureen Russell, CRM director; John Rea, executive creative director; Kurt Nossan, executive creative director



2015 2014Consumer digital/web/mobile 34 31Consumer print ads 17 25Consumer broadcast 24 27Direct marketing 20 11Other 5 6





Details of accounts gained: Sanofi: Diabetes Portfolio; Indivior: various and confidential; Debra of America: Epidermolysis Bullosa nonprofit


Details of accounts resigned: Otsuka/Lundbeck: Abilify Maintena


Details of accounts lost: Bayer: Claritin, Dr. Scholl's and Coppertone


Havas Worldwide San FranciscoAddress: 1725 Montgomery St., Suite 300, San Francisco, CA 94111

Founded: 1999



Senior management: Alan Burgis, CEO; Monette Hagopian, MD; Er-nie Lageson, executive creative director; Ben Hewett, director of content and UX strategy; John Dickey, director of project management; Diana Manning, director of technology

Recent executive hire: Ben Hewett, director of content and UX strategy. Previous employers: YMedia Labs, Docusign, SolutionSet, Zoomedia

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Details of accounts gained: Genentech; Esbriet, Ocrevus, HER2 Franchise, Lampalizumab Clinical Trials Roche: SR&O


Other practice areas: Clinical Trial Recruitment

HCB HealthAddress: 701 Brazos St., Suite 1100, Austin, TX 78701

Founded: 2001


Senior management: Kerry Hilton, partner, CEO; Nancy Beesley, partner, CSO; Al Topin, president, HCB Chicago; Kim Carpenter, asso-ciate partner, executive VP, integrated services; Amy Dowell, associate partner, EVP, strategy

Recent executive hires: Amy Hansen, SVP, creative director; Greg Niemczyk, VP, new business; Nick Rambke, VP, group account director



2015 2014Sales materials 10 10Professional digital/web/mobile 40 35Professional print ads 5 10Consumer digital/web/mobile 10 10Consumer print ads 10 10Consumer broadcast 15 15Promotional medical education 5 5Direct marketing 3 3Public relations 2 2





Details of accounts gained: Arlington Surgical; Galderma; Pearson; Texas Can-cer for Proton Therapy; Tissue Banks International; Austin Regional Clinic; Lifeline Screening; Tissue Regenix; Medtronic; The Medicines Company, Baxter Nutrition, Vermillion


Details of accounts lost: Mission Pharma; The Medicines Company

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Strategic Planning and Insight Development Consulting Group, Executive Level Advising

HealthWorkAddress: 1285 Avenue of the Americas, New York, NY 10019

Founded: 2010



Senior management: John Osborn, president, CEO, BBDO NY; Chris Palmer, ECD, CDM NY; Denise Henry, MD, HealthWork

Recent executive hires: Nicole Torrillo, SVP, senior director, Health-Work; Chris Palmer assumed the creative leadership role at HealthWork, succeeding Josh Prince, who was promoted to CMO of Omnicom Health Group




Details of accounts gained: Pfizer, Undisclosed multiple assignments; Abbott, Diagnostic Franchise


Details of accounts lost: Noven, Brisdelle (ceased promotions)

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Heartbeat Ideas and Heartbeat WestAddress: 200 Hudson St., 9th Floor, New York, NY 10013

Founded: 1998

Parent company: Publicis Health, One Penn Plaza, 5th Floor, New York, NY 10119


Senior management: Bill Drummy, founder, CEO; Nadine Leonard, chief strategy officer; James Talerico, chief creative officer; Linda Bennett, EVP, client services; Lee Slovitt, SVP, media; Jennifer Campan-aro, SVP, GM, Heartbeat Ideas; Janelle Starr, SVP, GM, Heartbeat West; Claudia Riegelhaupt, VP, production

Recent executive hires: The majority of Heartbeat's senior manage-ment team has been consistent for over seven years now. Linda Bennett joined us in May 2014, but has been part of Parent company (Publicis Health) organizations for close to 25 years. Tenure is noted below for ref-erence. Bill Drummy, founder, CEO, 18 years; Jennifer Campanaro, SVP, GM, Heartbeat Ideas, 15.5 years; Janelle Starr, SVP, GM, Heartbeat West, 12 years; Lee Slovitt, SVP, media, 10 years; Claudia Riegelhaupt, VP, production, 10 years; James Talerico, chief creative officer, nine years;

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Nadine Leonard, chief strategy officer, seven and a half years; Linda Bennett; EVP, client services, two years


2015 2014Sales materials 10 10Professional digital/web/mobile 20 20Professional print ads 15 15Consumer digital/web/mobile 25 25Consumer print ads 10 10Consumer broadcast 5 5Direct marketing 5 5Other 10 10





Details of accounts gained: BMS, Opidvo & Yervoy; Janssen/Pharmacyclics, Imbruvica; Genentech, ocrelizumab; Sanofi, dupulimab; Novan Therapeutics, two confidential clients


Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, working with health tech startups or innovative tech, public health/non-profit/NGO

Huntsworth HealthAddress: 800 Township Line Rd., Suite 300, Yardley, PA 19067

Founded: 2005

HyperbolousAddress: 420 Lexington Ave., Suite 2440, New York, NY 10170

Founded: 2002


Senior management: Blaine Lifton, CEO; Andrew Rider, director of client services; Marcus Kemp, creative director; Pam Hopkins, COO



2015 2014Sales materials 10 5Consumer digital/web/mobile 20 5Consumer print ads 10 5Consumer broadcast 50 50Direct marketing 10 5





Details of accounts gained: CliqStudios, Drink Maple Water, Saatva Mattress

Company, Saba Medical University


Details of accounts lost: Lovesac Furniture Company: They took their market-ing in-house.


Infuse MedicalAddress: 3366 W Mayflower Ave., Lehi, UT 84043

Founded: 2007


Senior management: Jordan Erickson, founding partner; Brook Har-ker, founding partner; Steve Deverall, founding partner; James Norton, founding partner

Recent executive hires: Dave Massey, VP, sales and marketing. Previous employer, Lanyon



2015 2014Professional digital/web/mobile 85 85Consumer digital/web/mobile 5 5Promotional medical education 10 10




Details of accounts gained: 3M Digital Oral Care, Ambu BioTelemetry, BSD Medical, CoNexions, Illumina, Insulet Corporation, Interrad Medical, Lake Region Medical, MedImmune, Purdue University, Stereotaxis, TVA Medical, Vantage Surgical, Xenco Medical


Details of accounts resigned: Abbott, Abiomed, Align Technology, AngioDy-namics, C.R. Bard, Beckman Coulter, Biomet, Boston Scientific, Cardinal Health, CareFusion, Cogentix, Coherex Medical, Coloplast, Edwards Lifesciences, EndoStim, EOS Imaging, Exactech, Focal Therapeutics, GE Healthcare, Surgery, HealthTronics, Hologic, Biosense, Webster K2M, Karl Storz Endoscopy, LeMaitre; LifeLine Sciences, Medtronic, Megadyne, Merz Aesthetics, Myriad Genetics, NDS Surgical Imaging, NeuroCom International, NeuWave, NuVasive, Olympus Medical, Ortho Development Corporation, Oxford, Immunotec, Reina Imaging, Roche, Sage Products, SentreHeart, Smith & Nephew, Spacelabs Healthcare, Spectranetics, St. Jude Medical, Teleflex, Terumo, Thoratec Corporation, Uresil, Varian Medical Systems, Volcano Corporation, WL Gore

Services: Professional (marketing/sales), Med ed (on-label, non-CME type), Digital

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Intouch SolutionsAddress: 7045 College Blvd., Suite 300, Overland Park, KS 66211

Founded: 1999


Senior management: Faruk Capan, CEO/founder; Wendy Blackburn, EVP; Boris Kushkuley, EVP; Angela Tenuta, EVP; David Windhausen, EVP

Recent executive hires: Intouch's core leadership has remained consistent and continues to grow as the agency grows. In 2015, Intouch strengthened its senior leadership team with the addition of SVPs Kristi Veitch, Brady Walcott, and Dirk Reinhardt. Veitch came to the agency from VML to lead Intouch’s ever-expanding human resources depart-ment. Walcott guides major business development efforts. Reinhardt now heads up Intouch strategic planning services. So far in 2016, the agency has brought in Chris Shirling as CFO and Peter Weissberg as group director of market access. Shirling is responsible for budgeting, cash management, forecasting, strategy development, and reporting accurate and timely financial information for the company. Weissberg’s primary responsibilities are to help Intouch’s life sciences clients suc-cessfully navigate and address the challenges that come with increased focus on long-term treatment outcomes and dramatic shifts in deci-sion-making control.









Other practice areas: Medical device and diagnostics

inVentiv Health Public Relations GroupAddress: 450 West 15th St., Suite 700, New York, NY 10011

Founded: 1995



Senior management: Jeanine O’Kane, president, inVentiv Health Public Relations Group, U.S.; Joanne Wunder, president, inVentiv Health Public Relations Group, EU; Christie Anbar, MD, Chamberlain; Julie Adri-an, MD, Chandler Chicco Agency, U.S.; Shauna Keough, MD, Biosector 2

Recent executive hires: Daniel Zaret, inVentiv Health PR Group, CFO; Bryan Blatstein, inVentiv Health PR Group; Marie Emms, clinical trial recruitment, inVentiv Health PR Group; Jessica Birardi, inVentiv Health PR Group, team leader; Judy Welage, CCA New York, media specialist;

Lisa Waters, CCA Los Angeles, MD; Michael Meo, Chamberlain U.S., SVP; Helen Swift, Chamberlain U.K., director; Andria Arena, Biosector 2 U.S., media specialist; Katherine Phan, Biosector 2 U.K., PR, consultant


2015 2014Professional digital/web/mobile 1 1Consumer digital/web/mobile 2 2Consumer broadcast 1 1Direct marketing 1 0Public relations 95 96



Details of accounts gained: To clarify above, many of our clients are not AOR or project-based. Globally we won more than 43 new accounts and 90 new projects in 2015, and 5 new accounts and 2 new projects in 2016 so far.


Details of accounts lost: We lost a few small accounts globally, approximately 2% of our revenue. However, this negligible amount was offset by organic growth from existing clients.

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Clinical Trial Recruitment, Change Engagement Advocacy, Crisis Comms, Corporate Comms, Employee Comms, Financial Comms, Health-care, Multicultural Public Affairs, Research and Analytics

Invivo CommunicationsAddress: 60 Atlantic Ave., Suite 200, Toronto, Ontario M6K 3P8 Canada

Founded: 2000


Senior management: Reg Bronskil, CEO; Andrea Bielecki, president; Kevin Millar, VP, operations; Patti Rempel, VP, sales and marketing; Kristina Sauter, VP, client

Recent executive hires: Kristina Sauter, VP, client services, previous employer was Havas


2015 2014Sales materials 15 20Professional digital/web/mobile 50 60Consumer digital/web/mobile 20 20Promotional medical education 15 0




Details of accounts gained: Stryker, Genzyme, Eli Lilly, Leo, Takeda


Details of accounts resigned: Edwards, Janssen


Details of accounts lost: Edwards, Janssen

Services: Professional (marketing/sales), Consumer (Rx), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech, public health/non-profit/NGO

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IomediaAddress: 640 W 28th St., 9th Floor, New York, NY 10001

Founded: 1997


Senior management: Peter Korian, CEO, founder; Marc Porter, MD; John Leone, SVP, strategy and analytics; Brian Kerrigan, VP, technology and user experience

Recent executive hires: Brian Kerrigan, VP, technology and user experience, previously at CDM


2015 2014Sales materials 10 10Professional digital/web/mobile 20 30Professional print ads 5 5Consumer digital/web/mobile 20 20Promotional medical education 10 20Direct marketing 20 20Public relations 5 5Other 10 10





Details of accounts gained: NeuroSys, MS Care Connect Biogen, Avonex & Plegridy Janssen Biotech, Simponi Aria


Other practice areas: Iomedia develops proprietary, custom software solutions for Pharma, Biotech, Payer, Pharmacy, and Consumer companies to replace or optimize traditional digital and off-line sales, marketing, research, and customer support services.

J Health Marketing SolutionsAddress: 65 Enterprise, Aliso Viejo, CA 92656

Founded: 2002

Full-time employees: 11 (2015), 11(2014)

Senior management: Steve Johnson, president; Amy Guilfoile, director of operations



2015 2014Sales materials 40 20Professional digital/web/mobile 20 20Professional print ads 10 20Consumer digital/web/mobile 5 5Consumer print ads 10 10Consumer broadcast 5 5Promotional medical education 5 10Direct marketing 5 5





Details of accounts gained in 2015: Bioness, MicroVention, NSite


Juice Pharma WorldwideAddress: 322 8th Ave., 10th Floor, New York, NY 10001

Founded: 2002


Senior management: Lois Moran, founding partner and president/CEO; Lynn Macrone, founding partner and chief creative-strategic officer; Forrest King, founding partner and chief innovation officer; Rox-ana Bannach-Lin, EVP, MD, strategic planning/business development; Colleen Carter, EVP, MD, client services; Adam Kline, EVP, MD, global creative director; Howard Nagelberg, MD, CFO; Robert Palmer, EVP, MD, digital and video; Laurence Richards, EVP, MD, client services; Joan Wildermuth, EVP, MD, global creative director


2015 2014Professional digital/web/mobile 30 40Professional print ads 15 15Consumer digital/web/mobile 30 30Consumer print ads 5 5Consumer broadcast 20 10




Details of accounts gained: Alcon: Simbrinza; BioMarin: Vimizim, InSys Thera-peutics: Syndros; Merck & Co,: Raltegravir QD; Novartis Oncology: Afinitor, Jadenu, Votrient; Neurocrine Biosciences: Valbenazine; Ultragenyx: Aceneuramic acid, KRN23, rhGUS, rhPPCA, Triheptanoin; Valeant: Addyi, Jublia, Onexton, Xifaxan

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Digital, working with health tech startups or innovative tech

FEATURED WORK

Description: Active patients are on a journey to find the treatment that is right for them. With an immersive brand expe-rience spanning print, video mailer, web, mobile app, and interactive visual aids, the Bring It campaign is a destination to help them on this journey.

Creative/account team for ad: Cre-ative director, art: Annie Foster; creative director, copy: Justin Rubin; art directors: Colleen McGinn, Carlo Grioli; copywriters: Jessica Messier, Connor Dooley; account: Andrei Lombardi, Derek McLamb

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Why is your ad special? With its engaging fusion of information and inspiration, Bring It is an empowering campaign that educates and motivates patients to talk to their doctors about starting, staying, and traveling with Xyntha.

Julie A. Laitin Public RelationsAddress: 1350 Avenue of the Americas, 2nd Floor, New York, NY 10023

Founded: 1982


Senior management: Julie Laitin, president; Cynthia Amorese, SVP


2015 2014Public relations 100 100





Details of accounts gained: AbelsonTaylor, HCB, Natrel, Sandbox, Triple Threat, StrikeForce

Services: Professional (marketing/sales), Media planning and/or buying (consum-er or professional), Digital

Other practice areas: Complete public relations

Klick HealthAddress: 175 Bloor St. East, Ontorio, Toronto, Canada M3A 1W3

Lanmark360Address: 804 Broadway, West Long Branch, NJ 07764

Founded: 1977

Full-time employees: 35 ( 2015), 45 (2014)

Senior management: Howard Klein, president; Tracey Clayton, VP, operations; Danielle Avalone, VP, account services








Details of accounts gained: Kuraray, Panavia; Exeltis, Vitafol Fe+; Cetylite, Cetacaine; Tech Squared Dental Studios; Jar of Hope (nonprofit foundation)


Details of accounts lost: DentaPure

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

FEATURED WORK

Description: Whether it’s emergent or planned, intuba-tion can mean the difference between life and death. In a Message Impact Study, this ad’s readership ratings rose to the top among others in the pharmaceutical category, scoring 111 in Attention Getting, 103 in Believability, and 104 in Information Value. Scores more than 100 represent above average performance. In addition, 40% of readers took action after viewing this ad, including visiting the Cetacaine website, discussing it with colleagues, and

have either purchased or intend to purchase.

Creative/account team for ad: Account team; Derek Van Volkom, VP, accounts; creative; Andrew Saklas, creative director; Joe Maida, copy supervisor; Tim Wil-liams, senior art director, media; Judy Adelman, media director

LevLaneAddress: 100 Penn Square East, Wanamaker Building, Suite 1101, Phila-delphia, PA 19111

Founded: 1984


Senior management: David Lane, president; Bruce Lev, CCO; Karen Ruiter, CFO; David Huehnergarth, SVP, director strategic engagement; Deborah Racano, SVP, creative director; Drake Newark, SVP, digital creative director; Jonathon Cooper, SVP, PR/social media director; Tony Sweeney, SVP, media director; Timmy Garde, chief innovation leader, life sciences

Recent executive hires: Timmy Garde, chief innovation leader, life sciences, previous employer: Star Group


Easier intubation is just a spray away

A one-second application of Cetacaine® is all it takes.

For more information and to order: cetacaine.com | 800.257.7740

Cetacaine®

Topical Anesthetic Spray(Benzocaine 14.0%, Butamben 2.0%, Tetracaine Hydrochloride 2.0%)

If your patients can’t breathe, nothing else matters. Cetacaine® is the only topical anesthetic indicated for gag reflex suppression, which is essential to airway management. Whether it’s an emergent or planned intubation, Cetacaine works fast so you can, too.

For complete safety information, prescribing information, warnings and contraindications, see the prescribing insert on the next page.

1. Adriani J, Mehta D, Naraghi M. Mixtures of local anesthetics: The Effectiveness of Combinations of Benzocaine, Butamben, and Tetracaine Topically. Anesthesiology Review. 1981; 12:15-19.

• Rapid anesthetic onset of 30 seconds

• Only topical anesthetic indicated for gag reflex suppression

• Cetacaine’s combination of ingredients is proven more effective than Benzocaine alone1

• Convenient ready-to-use spray

• No need for expensive atomization devices

• Stainless steel replacement cannulas help to reduce cross contamination

• For the pharynx

• For the larynx

• For the trachea

• For the esophagus

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2015 2014Sales materials 35.6 22Consumer digital/web/mobile 25.1 30Consumer print ads 10 10.5Consumer broadcast 6.9 8.5Public relations 17.6 27Other 4.8 2





Details of accounts gained: NCPHS, Viamonte Jefferson, Rothman Concussion Center, AtlantiCare, AtlantiCare Foundation, Lavender Mountain, Spires at Berry College, Beck Institute for Cognitive Behaviors Therapy, Eagle Pharmaceuticals

Services: Consumer (Rx), OTC/Wellness, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

FEATURED WORK

Description: Kennedy Health brings sophisticated healthcare to South Jersey, and we wanted this It Can Be Done campaign to communicate three of Kennedy’s marquee qualities: expertise, determina-tion, and optimism. When patients face healthcare challenges, they need physical care delivered with a positive, tenacious attitude — which is exactly what this ad conveys.

Creative/account team for ad: Deb Racano, SVP, creative director; Lori Miller, SVP, creative strategist; Chara Ohdner, senior copy-writer; Josh Lev, VP, account supervisor; Dan Hall, VP, digital media director

Why is your ad special? This ad tells the story of a pregnancy — one that’s high risk, but low stress. It shows that when patients have a capable, confident team of experts (like the team they’ll find at Kennedy Health), there’s no room for fear in healthcare. Instead, there’s only room for optimism and determination.

MaaS AppealAddress: 222 Broadway, 20th Floor, New York, NY 10038

Founded: 2014


Senior management: Julia Gardner, managing partner, client services and strategy; Doug Rockhill, SVP, creative and customer experience; Ray Hwang, SVP, technology


A high-risk pregnancy doesn’t need to be high stress. When we see women with diabetes, or hypertension, we rise to meet the challenge.

Our Maternal Fetal Medicine physicians, nurses, and technologists are specially-trained in high-risk obstetrics. They have high-tech tools to track your pregnancy and advanced knowledge to tackle tough complications.

At Kennedy Health, we face each new day with optimism and determination. We go to great lengths to bring South Jersey life-changing, life-saving care. And with sophisticated treatment and technology, hard work and expertise, we believe it can be done.

K E N N E D Y H E A LT H.O R G

PREGNANT AT 42. UNAFRAID.IT CAN BE DONE.


2015 2014Sales materials 20 0Professional digital/web/mobile 40 40Consumer digital/web/mobile 40 40Direct marketing 20 0





Details of accounts gained: Recordati Rare Diseases (Panhematin, Carbaglu), Digital AOR Valeant (Zyclara, Zovirax, Acanya, Carac, Xerese, Bensal, Targretin), Digital user experience and development work on behalf of Sound Healthcare Communications, Scilex Pharmaceuticals (ZTLido), Digital user experience and development work on behalf of Sound Healthcare Communications Galderma (Dysport, Restylane), Digital user experience and development work on behalf of Marina Maher Communications, Merck (Advocacy: Merck for Mothers), Digital user experience and development work on behalf of Marnia Maher Communica-tions, Celgene (Otezla), Digital user experience and development work on behalf of Marina Maher Communications, Spine and Sports Health Centers, Omnichannel marketing, digital CRM and media planning/buying, Tampa Cardiac Centers, Digi-tal Marketing and web development

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, working with health tech startups or innovative tech, public health/non-profit/NGO

Other practice areas: MaaS Appeal is an omnichannel agency with digital at its core. We designed our agency to help clients step into today's socially connected, device dependent world.

Additional services: 1. Content Marketing and Editorial Planning: We develop media plans that include earned and shared media. This includes developing content and editorial strategies, agile creative and video production, and content analytics. 2. Data and Analytics: We are a data first company looking beyond traditional mar-keting and PR analytics. We work with partners like Sysomos, Brand24, LiquidGrids, and Sprnklr, among others, to analyze complex data sets to help us uncover insights but also measure ROI comprehensively across channels including social media. 3. Application Design and Development: Consumers continue to migrate toward apps and software as a way to engage with brands and their content. Our team has a long history of developing applications for both professional and consumer use cases.

Maricich HealthAddress: 18201 McDurmott West, Suite A, Irvine, CA 92614

Founded: 2000


Senior management: Mark Maricich, CEO; David Maricich, president, COO



2015 2014Sales materials 10 10Professional digital/web/mobile 5 5Professional print ads 10 10Consumer digital/web/mobile 15 15Consumer print ads 25 25Consumer broadcast 25 25direct marketing 10 10

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Details of accounts gained: Santa Clara Valley Medical Center


Details of accounts lost: UC Irvine Health


Other practice areas: Hospitals and Health Systems Medical Groups

McCann EchoAddress: 49 Bloomfield Ave., Mountain Lakes, NJ 07046

Founded: 2001

Parent company: IPG, 1114 Avenue of the Americas, New York, NY 10036


Senior management: Sonja Foster-Storch, president; Juan Ramos, EVP, creative director; Tracy Blackwell, EVP, MD; Charlene Leitner, EVP, MD; Kristy Caraballo, EVP, MD; Jesse Johanson, EVP, director of strate-gic planning; Danielle White, EVP, business growth lead; Michael Lawlor, CFO, McCann Health NA







Details of accounts gained: Janssen: Remicade, Simponi 50, Simponi 100, Simponi Aria, Stelara CD; Teva Pharmaceuticals: hydrocodone bitartrate and acet-aminophen immediate-release tablets; Icon-Bioscience, IBI-10090; Novo Nordisk: Xultophy, Changing Diabetes, Cornerstones for Care


Details of accounts lost: EMD Serono/Pfizer: Rebif

Services: Professional (marketing/sales), Consumer (Rx), Digital, public health/nonprofit/NGO

Other practice areas: DTP (Direct to Patient)

McCann HealthAddress: 622 Third Ave., New York, NY 10017

McCann HumanCareAddress: 622 Third Ave., New York, NY 10017

Founded: 2003

Parent company: McCann Health, 622 Third Ave., New York, NY 10017


Senior management: Leo Tarkovsky, president, North America; Andrew Chamlin, chief marketing officer; Gary Chu, director of account management; Stuart Goldstein, EVP, executive director of operations; Sara Grubel, director, human resources; Jonathan Schechter, SVP, finance director; Augé Reichenberg, EVP, executive creative director; Erica Yahr, EVP, executive strategy director

Recent executive hires: Stuart Goldstein, EVP, executive director of operations; Sara Grubel, director, human resources; Frank Mazzola, EVP, group creative director


2015 2014Professional digital/web/mobile 0 25Consumer digital/web/mobile 45 25Consumer print ads 15 15Consumer broadcast 30 25Direct marketing 10 5





Details of accounts gained: Bayer: Mirena, Skyla, Essure and new products; Janssen: Stelara; Nestlé Nutrition: Gerber; Hope for Depression Research Founda-tion: Hope for Depression; Ferring: Cervidil


Details of accounts lost: Valeant Pharmaceuticals: CeraVe and BioTrue; Aller-gan: Estrace

Services: Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Point of Purchase, Strategic Consulting, Point of Care, Cause Marketing, Analytics, Branding

McCann Managed MarketsAddress: 49 Bloomfield Ave., Mountain Lakes, NJ 07046


Parent company: McCann Health, 622 Third Ave., New York, NY 10017


Senior management: Kim Wishnow-Per, president; Karen Shoshan, SVP, client services; Greg Novello, SVP, strategy


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Details of accounts gained: AOR for Sanofi/Regeneron, Praluent; Genentech, Cotellic, Alecensa, Esbriet, Tecentriq, Venclexta; Actelion, Uptravi Novartis, CAR-T

Services: Professional (marketing/sales), Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access,

McCann Torre LazurAddress: 20 Waterview Blvd., Parsippany, NJ 07054

Founded: 1979

Parent company: Interpublic Group, 1114 Avenue of the Americas, New York, NY 10036


Senior management: Mark Willmann, president; Marcia Goddard, chief creative officer; Nicholas Megjugorac, SVP, director of strategic services; Lauren Lewis, EVP, MD; Debra Jamer, SVP, organizational development



2015 2014Sales materials 20 20Professional digital/web/mobile 40 40Professional print ads 40 40







Services: Professional (marketing/sales), OTC/Wellness, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

MCS Healthcare Public RelationsAddress: 1420 US Highway 206, Suite 100, Bedminster, NJ 07921

Founded: 1985


Senior management: Joe Boyd, CEO; Eliot Harrison, EVP; Cindy Ro-mano, SVP; Jennifer Silvent, SVP; Karen Dombek, VP; Laura de Zutter, VP

Recent executive hires: Jennifer Silvent, SVP, previous employer: Daiichi Sankyo



2015 2014Public relations 100 100





Details of accounts gained: Immodulon; Immunomedics

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness

Other practice areas: For the past three decades, MCS has remained a constant fixture in an ever-changing media marketplace by adapting and innovating as rap-idly as the science itself. From our earliest assignment celebrating the eradication of smallpox, to announcing the results of the world’s first cardiovascular mega- trials, to the design of PR programs that move the needles for many of today’s blockbuster brands, we have amassed a deep level of scientific and journalistic ex-pertise and earned the enduring trust and respect of the industry’s top innovators, advocates, and influencers. As an independent specialty shop solely focused on healthcare, we think of ourselves as a swift boat among battleships: small, but sturdy; nimble and reliable; and best suited for operations that are difficult, demanding, and unique. Everyone here shares a trademark set of skills and a desire to use their PR powers for good, both for the client and for the healthcare community. We are passionate about what we do. We are data wonks, pop-culture junkies, and nerdy, notorious spell-checkers. And we're sticklers for ensuring the availability of senior counsel, on your team and in your trenches, every day. When it comes to media relations, we want home runs, not just hits. You have an important perspective to communicate, and only a quality article inclusive of your brand’s attributes constitutes a win. As part of our daily media monitoring, we evaluate each article's impact on your brand and proactively answer the questions “so what?” and “what now?” We are a highly collaborative bunch that believes in the pollination of ideas across all brand communications. We welcome the opportunity to partner with your creative agencies, co-marketers, and cross-func-tional colleagues to deliver results more efficiently and with a holistic vision of the brand’s success.

MedEdNowAddress: 29 W 35th St., Suite 10A, New York, NY 10001

Founded: 2001


Senior management: Katherine Dietzen, president and CEO; Peter Gallagher, CFO; Louis DeTulleo, PhD, SVP, director of scientific solutions; Bob Boate, SVP, business development; Alexis Pone, VP, strategy and business development

Recent executive hires: Peter Gallagher, CFO (previously director of finance with Sullivan & Company)


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2015 2014Professional digital/web/mobile 6.3 12.5Consumer digital/web/mobile 0.2 Promotional medical education 48.8 42.7Sales materials 3.2 0Direct marketing 4 6.8Other 40.7 34.8





Details of accounts gained: Gilead Sciences, Genvoya, Odefsey, Descovy, AOEM Global Training; Actelion, Uptravi; Omeros, Omidria; Global Blood Thera-peutics, GBT440; ZetrOz, bio-electronic devices for delivery of sustained acoustic medicine


Details of accounts resigned: Gilead Sciences, Viread (HBV), work completed; Pfizer, Meningitis B pre-launch, work completed and transitioned to U.S. marketing team.

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

Other practice areas: Advisory Programming, Medical and Sales Training, Meet-ing, Planning and Logistics, Conferences and Publications, Video Production, Note: Advisory Programming and Medical and Sales Training account for percentage of billing breakdown listed as "Other"

MedThink CommunicationsAddress: 3301 Benson Dr., Suite 400, Raleigh, NC 27609

Founded: 2004

Medical MindsAddress: 6535 Caminito Sinnecock, La Jolla, CA 92037

Founded: 2008


Senior management: Lynn Nye, PhD, president; Julian Kaye, PhD, scientific director; Art Nagano, creative director; Jeri McMacken, operations manager


2015 2014Sales materials 5 10Professional digital/web/mobile 10 10Consumer digital/web/mobile 65 50Promotional medical education 20 30



Services: Professional (marketing/sales), Med ed (on-label, non-CME type), Digital, public health/nonprofit/NGO

Other practice areas: Patient education and advocacy

Merkle HealthAddress: 7001 Columbia Gateway Dr., Columbia, MD 21046

Founded: 1988


Senior management: Owen McCorry, EVP, GM, Merkle Health; Deborah Furey, SVP, Merkle Health; David Magrini, SVP, Merkle Health; Jennifer Quinlan, SVP, client partner, Merkle Health; Daniel Bernard, VP, client partner, Merkle Health; Annemarie Armstrong, VP, client partner, Merkle Health; Lynda Gordon, VP, strategy, Merkle Health

Executive hires: Merkle Health added three new team members to the Merkle Health leadership team: Jari Raus, VP and associate client part-ner, formerly president at Skajillion; Steven Bass, VP, strategic growth, formerly SVP, sales and service management at Bell Techlogix; John O’Brien, VP, strategy, formerly SVP at BBDO (Healthwork)







Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, public health/nonprofit/NGO

MicroMass CommunicationsAddress: 100 Regency Forest Dr., Suite 400, Cary, NC 27518

Founded: 1994


Senior management: Phil Stein, CEO; Alyson Connor, president; Jessi-ca Brueggeman, SVP, health behavior group; John Hamilton, SVP, client services director; Mike Bonavita, SVP, client service; Kelly Hutchinson, VP, human resources; Rob Peters, SVP, strategy; Mark Rinehart, chief technology officer


2015 2014Sales materials 5 5Professional digital/web/mobile 25 25Professional print ads 1 5Consumer digital/web/mobile 35 30Consumer print ads 1 5Promotional medical education 15 20Direct marketing 10 1Other 8 10





Details of accounts gained: Ascend Laboratories, Estrogel; Janssen Pharmaceuticals, Stelara, Darzalex, Joint Decisions; Mayne Pharma Group, Doryx, Corporate; Novo Nordisk A/S, Saxenda Global; Pfizer, Genotropin; Sanofi, Dupilum-ab; Sun Pharmaceutical Industries, Ltd, Franchise, Bromsite, Xelpros,

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UCB, Brivaracetam, Global Epilepsy


Details of accounts lost: Auxilium Pharmaceuticals, Xiaflex; GlaxoSmithKline, Multiple; United Therapeutics Corporation, Remodulin


Minds + AssemblyAddress: 110 Wall St., New York, NY 10005

Founded: 2015

Full-time employees: 4 (2014)

Senior management: Joelle Friedland, cofounder, client service director; Ben Ingersoll, cofounder, content director; Stephen Minasvand, cofounder, design director



2015 2014Sales materials 50 Professional digital/web/mobile 10 Consumer digital/web/mobile 40




Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Rela-tionship marketing/direct, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Invention/design

NatrelAddress: 119 Cherry Hill Rd., Parsippany, NJ 07054

Founded: 1999


Senior management: David Nakamura, founder; Nicole Hyland, GM





Details of accounts gained: Boehringer Ingelheim, Pradaxa Bayer, Finacea Foam, Commercial and Government Customers Fleet Adult, Fleet PharmaDerm, Pandel Sanofi-Aventis, Mozobil, Elitek


Details of accounts resigned: CSL Behring, Kcentra


Details of accounts lost: Impax, Zomig BioMarin, Unbranded Disease Aware-ness CSL Behring, Jumate P/Haemate, Coagulation Franchise, Coagulation Loyalty, Humate-P, Privigen, Hizentra Global, Zemaira, Recominant Factor VIII, Recombi-nant factor IX

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Med ed (on-label, non-CME type), Digital, Payer/managed markets/access

The Navicor GroupAddress: 480 Olde Worthington Rd., Suite 202, Westerville, OH 43082

Founded: 2005

Parent company: inVentiv Health, 1 Van de Graaff Dr., Burlington, MA, 01803

NeonAddress: 1400 Broadway, 3rd Floor, New York, NY 10018

Founded: 2009

Parent company: Neon is an affiliate of the FCB Health Network, whose parent is the Interpublic Group of Companies (IPG), a publicly owned company, 909 Third Ave., New York, NY 10022


Senior management: Mark Arnold, MD; Kevin McHale, MD, EVP, creative

Recent executive hires: Yaron Landow, SVP, strategic planning direc-tor; Deirdre McGarrigle, PhD, SVP, director of medical services



2015 2014Sales materials 16 21Professional digital/web/mobile 29 32Professional print ads 9 8Consumer digital/web/mobile 17 19Consumer print ads 4 2Consumer broadcast 13 5Promotional medical education 5 3Public relations 0 1Other 7 9




Details of accounts gained: Novartis, two new products assignment; Janssen, one new product sssignment; Genentech, two new products assignment; Lung, one new product assignment


Details of accounts gained: United Therapeutics, Orenitram

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Services: Professional (marketing/sales), Consumer (Rx), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Ogilvy CommonHealth WorldwideAddress: 400 Interpace Pkwy., Parsippany, NJ 07054

Founded: 2010

Parent company: WPP, 27 Farm St., London, U.K. W1J 5RJ

Senior management: Matt Giegerich, chairman, CEO, Ogilvy CommonHealth Worldwide; Darlene Dobry, managing partner, Ogilvy CommonHealth Worldwide; Michael Parisi, managing partner, Ogilvy CommonHealth Worldwide; Shaun Urban, managing partner, Ogilvy CommonHealth Worldwide; Marc Weiner, managing partner, Ogilvy CommonHealth Worldwide; Susan DiDonato, EVP, chief talent officer, Ogilvy CommonHealth Worldwide; Robert Saporito, EVP, CFO, Ogilvy CommonHealth Worldwide; Ritesh Patel, EVP, chief digital officer, Ogilvy CommonHealth Worldwide; Johanna Skilling, EVP, director of planning, U.S., Ogilvy CommonHealth Worldwide; Scott Watson, EVP, CCO, Ogilvy CommonHealth; Diane Iler-Smith, EVP, CCO, Ogilvy Healthworld

Recent executive hires: Johanna Skilling, EVP, director of planning, U.S., Ogilvy CommonHealth Worldwide. Previous employer: president of The Strategy Accelerator, an independent strategic consultancy





Services: Professional (marketing/sales), Consumer (Rx), Digital

Other practice areas: Insights and Analytics

FEATURED WORK

Description: This is the centerpiece for the Ariad A Potential Crisis campaign. The goal is to raise awareness about the danger of progression from the lungs to the brain in ALK+ NSCLC after first-line treatment fails. At any moment, progression could ignite. We want to make the crisis palpable.

Creative/account team for ad: Deborah Ciauro, SVP, creative director, art; Jennifer Rodriguez, SVP, creative director, copy; George Giunta, VP, creative director, art;

Christopher Herz, creative director, copy; Lindsay Birch, associate art director. Media team for ad: Deanna Fedick, Meredith Wagner, account team; Richard Bieser, SVP, management supervisor

Why is your ad special? One single image that tells a complicated, meaningful story is difficult to achieve. The layers of progression, a potential threat, and the area under that threat, all come together with one look. For a company looking to announce its breakthrough treatment, it’s important to make noise in a targeted, elegant fashion.

OxbowAddress: 47 Maple St., Suite 212, Burlington, VT 05401

Founded: 2014


Senior management: Jon Portman, cofounder, creative director; Evan Deutsch, cofounder, executive director; Ben Green, strategy lead

Recent executive hires: Ben Green, strategy lead, previously CEO, CMO of Ediké



2015 2014Sales materials 10 5Professional digital/web/mobile 20 45Professional print ads 5 0Consumer digital/web/mobile 50 50Consumer print ads 5 0Promotional medical education 10 0





Details of accounts gained: Merck Pharmaceuticals

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Pacific CommunicationsAddress: 18581 Teller Ave., Irvine, CA 92612

Website: www.pacificcommunications.com

Founded: 1994

Full-time Employees: 250 (2015), 240 (2014)


FEATURED WORK

Description: The number of men seeking botulinum toxin procedures has increased 310% since 2000 — yet men represent about 10% of the current patient base. Research shows that many men are in the aes-thetic practice, but aren’t aware Botox Cosmetic is an option for them. This campaign strives to reach these potential patients.

Creative/account team for ad: Peter Siegel, executive creative director; Ryan Orsini, director, client services; Grace Eriksen, creative director, copy; Chris Keefe, creative director, art; Liz Passaretti, account group supervisor; Amanda Feaser, account supervisor;

Matthew Tonick, associate account executive); Alan Ichiriu, art supervisor; Nancy Benton, copywriter; Alisha Wong, copywriter; Renee Sparks, director, strategy and insights; Kayla Bebek , strategic insights and analytics supervisor

Media Team: Milton Barcos; Eleanor Mirasol

Why is your ad special? No other U.S. botulinum toxin brand has created a campaign solely speaking to male consumers. With the number of men seeking cosmetic treatments increasing yearly, this campaign is both timely and necessary. This campaign talks directly to the male aesthetic considerer, encouraging him to “soften his lines, not his edge” with Botox Cosmetic.

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PalioAddress: 450 West 15th St., New York, NY 10001

Founded: 1999



Senior management: Kim Johnson, president; Matthew Howes, EVP, strategy and growth; Cheryl Fielding, EVP, client services; Michael Aus-tin, EVP, executive creative director

Recent executive hires: David Cohen, SVP, creative director, previous-ly at Saatchi & Saatchi Healthcare; Bryan Roman, SVP, technical director, previously at Fancy Pants; Janet La Valley, SVP, creative director, previ-ously at Razorfish; Elizabeth Mazzochetti Hanna, previously at FCB




Pivot Healthcare CommunicationsAddress: 9 Campus Dr., Parsippany, NJ 07054

Founded: 2006

Senior management: Cindy Schermerhorn, president, CEO; Kerry Cavender, SVP, director client services; Anthony Cannon, CFO


2015 2014Sales materials 40 50Professional digital/web/mobile 35 30Professional print ads 10 10Consumer digital/web/mobile 15 10





Details of accounts gained: Santen, global rare disease product launch

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access

PixacoreAddress: 15 West 39th St., 13th Floor, New York, NY 10018

Founded: 2008


Senior management: Sanjiv Mody, founder/CEO; Dhaval Parikh, EVP, digital strategist, COO; Ben Voss, CTO; Anisha Mody, SVP, finance; Thom Graves, SVP, creative director



2015 2014Sales materials 10 15Professional digital/web/mobile 60 60Consumer digital/web/mobile 15 10Direct marketing 10 15Other 5 0





Details of accounts gained: Dusa, Levulan + Kerastick; AOR status as of No-vember Celgene, Abraxane, Pancreas Global Marketing; AOR August Bayer, Stivarga U.S. Daor; June Bayer, Nexavar U.S. Daor; June Boehringer Ingelheim, Gilotrif U.S. Marketing; October Boehringer Ingelheim, Oncology Franchise; October 2015


Details of accounts resigned: Celgene, Abraxane U.S. Marketing; Daor Bayer, Stivarga Global Daor Bayer, Nexavar Global Daor Sanofi, Patients Advocacy Cel-gene, Revlimid project work Celgene, Istodax project work

Services: Professional (marketing/sales), Consumer (Rx), Relationship market-ing/direct, Media planning and/or buying (consumer or professional), Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

Precision for Value Address: 9 E 37th St., New York, NY 10016

Founded: 2012

Parent company: Precision Medicine Group, 2 Bethesda Metro Center, Suite 850, Bethesda, MD 20814


Senior management: Dan Renick, president; Carlos Delucca, EVP, managing partner; Kelly Wilder, EVP, managing partner; Bruce Leavitt, EVP, managing partner, business analytics and promotional effective-ness; Larry Blandford, EVP, managing partner






Details of accounts gained: AbbVie; Alexion Pharmaceuticals, Eculizumab; AstraZeneca; Blue Earth Diagnostics; Bristol-Myers Squibb; Genentech; Helmsley Trust; Lexicon Pharmaceuticals, Telotristat Etiprate; PhRMA; Portola Pharmaceu-

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ticals, Andexanet Alfa; Radius Health, Abaloparatide; Regeneron, Eylea; Vertex Pharmaceuticals; ViiV Healthcare

Services: Professional (marketing/sales), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

PrecisioneffectAddress: 101 Tremont St., Suite 200, Boston, MA 02108

Founded: 1978


Senior management: Carolyn Morgan, president; Deborah Lotterman, CCO; Paul Balagot, EVP, MD

Recent executive hires: The agency's deliberate, yet exceptional growth required additional team members, and for the first time in the history of the agency, we not only climbed past 100 employees, we blew past it. A sample of our new hires include: Doug Chapman, VP, creative director: In our Boston office, Doug brings tenure, industry cred and a whole lot of fantastic work to our team. Amy Cypres, group account director: Brings 15 years of experience in pharmaceutical, diagnostics, and medical device branding — she loves her craft almost as much as the color pink. Kathy Carino, group account director: A true strategy czar, Kathy is applying her three decades of experience to two different global brand launches. Jaime Cohen, senior strategist: Brings over a decade of clinical trial recruitment experience to the table, fostering analytical problem solving earlier in brand lifecycles. Julie Banda, senior brand planner: Brings 20 years of public health and human services experience as she works with clients to build brand loyalty. Liz Kay, group account director: Brings over three decades of experience working in pharma including her role as luminary for the HBA. Rebecca Levine, group account supervisor: A chef by training, Becca has been spicing things up on her account from day one. Val Bugtai-Elias, VP, group account director: Relocated from Brooklyn to sunny California in record time, and brings with her massive strategic chops and a love for problem solving. Natalie Noble, director of operations: Brings an acute sense of experi-ence and organization leading to a successful process overhaul at the agency. In addition to new team members, existing ones continued to further their crafts inside our walls and received accolades, as well as promotions for their contributions. Some of which include: Amy Catanzaro to VP, group account director (CA); Emily Ivey to ACD, art (CA); Janice Moore to ACD, art (MA); Jayme Watson to group account director (MA); Laura Fiorenza to account supervisor (MA); Mary Joan Chowsantiphon, group account supervisor (CA); and Sophie Malaczko to group account supervisor (CA). We look forward to watching their continued trajectory.


2015 2014Sales materials 15 15Professional digital/web/mobile 25 20Professional print ads 10 10Consumer digital/web/mobile 15 15Consumer print ads 10 10Consumer broadcast 5 5Direct marketing 10 10Other 10 15





Details of accounts gained: We love technology, but there is no substitute for face-to-face collaboration and ideation. Both offices served a record number of launches and logged thousands of miles to ensure the unique results that only arise when the best brains are brought together and applied to the challenge. That in-person connection, coupled with senior-level involvement, led to growth within existing businesses, as well as the addition of key new partnerships, some of which include: Alimera Sciences Iluvien, Blue Earth Diagnostics Insulet OmniPod, Kerr Dental, Puma Biotechnology, Spark Therapeutics Sobi Kineret


Details of accounts resigned: After three years of market education and brand readiness work, evofosfamide, an in-licensed product for EMD Serono, did not reach its primary endpoints resulting in the agency no longer supporting this potential brand. The client teams worked hard to potentially offer patients another option in two devastating cancers and we were honored to be a part of the journey.


Other practice areas: Health economics outcomes research, clinical trial brand-ing, scientific platform development

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PRI Healthcare SolutionsAddress: 140 East Ridgewood Ave., Suite 176N, Paramus, NJ 07652

Website: www.prihcs.com

Founded: 2008

Parent company: Haymarket Media, 275 7th Ave., 10th floor, New York, NY 10001

Senior management: Lee Maniscalco, CEO; Tammy Chernin, RPh, GM, SVP; Brian Layden, VP, business development and marketing strategist; Ron Scalici, VP, strategic planning; Jeffrey Forster, VP, content and strategy; Roman Makukh, VP, digital strategy and products; Jamie Alexander, VP, group account director; Beth Kurdock, VP, group account director; and Melissa Mazza-Chiong, senior art director

Recent executive hires: Ron Scalici, CIO, GroupDCA; Blake O'Neill, partner, HealthTalker; Deborah Bernstein, MD, VP, medical director, ProHealth/FCB

Services: As the U.S.-based medical communications division of Haymarket Media, PRI Healthcare Solutions develops highly customized solutions for our pharmaceutical clients. The campaigns we create range from prelaunch stage- setting to new product launches to ‘sustainability’ initiatives on behalf of mature products facing new competition. Our range of services include but is not limited to: Strategic Planning, Insights and Analytics, Digital Strategy/Execution, Medical/Scientific Content, Branding and Design, Relationship Marketing, Meetings and Events.

Publicis Health MediaAddress: 100 Penn Square East, 11th Floor, Philadelphia, PA 19107

Founded: 2013

Parent company: Publicis Groupe, 133 Avenue des Champs Elysées, Paris 75008


Senior management: Matt McNally, group president; Jedd Davis, COO; Greg Reilly, SVP, Publicis Pulse lead; Andrea Palmer, SVP, Publicis Synapse lead; Elyse Rettig, SVP, media; Ray Rosti: SVP, search practice; Dave Nussbaum, SVP, business intelligence

Recent executive hires: Dave Nussbaum and Sharon Patent, business intelligence, SVP and VP, Symphony Health; Brad Rosenhouse, SVP, programmatic, Dentsu Aegis; Brian Geist, SVP, media, Ogilvy & Mather; Liz Ryan: SVP, Media, MediaVest; Marc Loeb, VP, finance, WPP


2015 2014Professional digital/web/mobile 19 19Professional print ads 1 1Consumer digital/web/mobile 79 79Consumer print ads 1 1





Details of accounts lost: Publicis Health Media has only lost one account since 2015, due to an agency consolidation initiative. Actavis


PulseCXAddress: 211-B Progress Dr., Montgomery, PA 18936

Founded: 1981


Senior management: Jay Bolling, CEO; David Zaritsky, president; Kurt Mueller, EVP, CIO; Edward Nathan, EVP, CCO

Recent executive hires: Ed Nathan, EVP, CCO, previously MD, Ra-zorfish Healthware; Anne Stroup, VP, account management, previously MD, Harte Hanks; Spring Moore, VP, strategic services, previously strat-egy director, Razorfish Health; Lauren Hartkorn, group account director, previously client services group lead, Harte Hanks; Silvi Haldipur, group account director, previously SVP, customer experience, D4 Creative; Mi-chele Granada Cafiero, director, UX and design, previously director UX, Neat Company; Joe Edelman, director, marketing operations, previously technology manager, Digitas Health; Dan Gleason, associate creative director, previously group copy supervisor, Dudnyk



2015 2014Sales materials 20 15Professional digital/web/mobile 20 25Consumer digital/web/mobile 25 25Consumer print ads 5 5Consumer broadcast 10 0Direct marketing 20 40





Details of accounts: Sunovian, Aptiom; Janssen, Remicade; Shire, Vyvanse; Ferring, Zomacton; Medtronic, NuVent EM Balloon Sinus Dilation System


Other practice areas: Customer Experience (CX), Marketing

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Purohit NavigationAddress: 111 S. Wacker Dr., Suite 4700, Chicago, IL 60606

Founded: 1985

QooQooAddress: 14988 Sand Canyon Ave., Studio 5, Irvine, CA 92618

Founded: 2012


Senior management: Clayton Daniells, founder, CEO, CCO; Gala Struthers, founder, CMO

Recent executive hires: Account Services, Creative, Project Manage-ment and Strategy







Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness , Relation-ship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Other practice areas: Proprietary app and software tool development

Razorfish HealthAddress: 100 Penn Square East, 4th Floor, Philadelphia, PA 19107

Phone: 215-399-4848

Web: www.razorfishhealth.com

Parent company: Publicis Healthcare Communications Group, One Penn Plaza, 5th Floor, New York, NY 10019

Founded: 1998

Offices: New York, NY; Philadelphia, PA

Management personnel: Matt McNally, group president: Publicis Health Media/Razorfish Health; David Paragamian, MD; Karl Tiedemann, EVP, account services; Jeff Smith, CTO; John Kelly, SVP, creative director

Key senior hires: David Paragamian, MD

Services: Razorfish Health is the unique Health and Wellness agency that com-bines decades of digital expertise, creative firepower, and strategic prowess into one unified offering for clients.

Healthcare Accounts: Abbott; Allergan; AstraZeneca; Bayer Consumer Products; BMS; Bracco; Johnson & Johnson; Janssen; MDVIP; Otsuka; Pfizer; Purdue Phar-ma; Rite Aid; St. Jude Medical


Accounts gained: Abbott: Pediasure; Bracco; MDVIP; Otsuka: Assure.com; Part-nership for Drug Free Kids; Purdue: Butrans, Hysingla ER; West Pharmaceutical


Accounts Lost: Pernix: Silenor, Treximet

Red House HealthcareAddress: 10 Roswell St., Suite 200, Alpharetta, GA 30009

Founded: 2001


Senior management: Dan Hansen, senior partner; Steve Reeves, partner; Terry McLane, CFO



2015 2014Sales materials 45 50Professional digital/web/mobile 45 40Professional print ads 10 10Promotional medical education 20 20Direct marketing 70 70Public relations 10 10





Details of accounts gained: Elsevier, Clinical Key

Services: Professional (marketing/sales), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

Relevate Health GroupAddress: 4270 Ivy Pointe Blvd., Suite 220, Cincinnati, OH 45245

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Renavatio Healthcare CommunicationsAddress: 27-29 Cambridge Ln., Newtown, PA 18940

Founded: 2008


Senior management: Sheila Gerus, owner, managing partner; Larry Iaquinto, owner, managing partner; Celine Darche, VP, operations; Symon Erskine, PhD, VP, science and early commercialization; Joe Vitale, VP, creative director; Kathy Zaiser, VP, client services



2015 2014Sales materials 20 30Professional digital/web/mobile 35 35Professional print ads 5 7.5Consumer digital/web/mobile 15 2.5Consumer print ads 5 10Promotional medical education 10 10Direct marketing 10 10





Details of accounts gained: Abbott, InfoHQ Data Management Software, B-Hcg Pregnancy Test Point of Care Cartridge; Origin, Phase III Biophysics Device for Wound Care Therapy; Advaxis, Immunotherapeutic for Cancer, Corporate Branding and Communications; Veloxis, Envarsus XR for Transplantation Therapy; Merial, Oravet Chews an Animal Health brand; Jubilant DraxImage, Cardiac Imaging Sys-tem; Amgen, Early cardiovascular product (scientific strategy and commercializa-tion planning; Thrombogenics, Jetrea for vitreomacular adhesion; PDI, Prevantics Swabs and Prevantics Device brands.



RevHealthAddress: 55 Bank St., Morristown, NJ 07960

Founded: 2006

FEATURED WORK

Description: In this omnichannel campaign, the iconic Xolair “X” blocks the threat of an allergic asthma exacerbation posed by dander, dust mites, and cockroach debris. Shaping this unique 3-D com-posite as an aggressive creature (a ram) communi-cates not only the magnitude of the risk but also the power of Xolair.

Creative/account team for ad: Helen Boak, SVP, creative director, art; Gregg Friedmann, SVP, associate creative director, copy; Jim Lothrop, VP, associate creative director, art; Tracy Bender, group copy supervisor; Frances Louie, senior copywriter;

Rebecca Nilan, senior art director; Andrew Meawad, account supervisor; Kyrill Petrosyan, senior account manager

Why is your ad special? Patients with uncontrolled allergic asthma live at risk of an exacerbation. This ad underscores the urgency to proactively identify uncontrolled allergic asthma — the most common asthma subtype — and treat

appropriate patients with Xolair.

Sagefrog Marketing GroupAddress: 62 East Oakland Ave., Doylestown, PA 18901

Founded: 2002


Senior management: Mark Schmukler, brand strategist, managing partner; Suzanne Morris, creative director, partner

Recent executive hires: Kristen Everett, account supervisor from Zer0to5ive









SandboxAddress: One East Wacker Dr., 32nd Floor, Chicago, IL 60601

Founded: 1982


Senior management: Joe Kuchta, principal, CCO; Mark Goble, principal, chief integration officer; Nancy Finigan, president; Michael McCartney, GM; Jody Cahill, SVP, director of agency operations

Recent executive hires: Julie Hamilton, SVP, group account director; Chris Weber, SVP, group account director; Chad Smith, SVP, strategic solutions; Joe Ferrazano, EVP, CCO

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Details of accounts gained: Pegvaliase Biomarin PKU AOR Kyndrisa Biomarin Duchene Muscular Dystrophy AOR PuraPlay Organogenesis Wound Care AOR USL 261 Upsher-Smith Cluster Seizures AOR


Details of accounts lost: Abstral Zuplenz Galena Biopharm Ceased commercial operations


ScoutAddress: 3391 Peachtree Rd., NE, Suite 105, Atlanta, GA 30326

Founded: 1999


Senior management: Jennifer Brekke, CEO, principal; Bob Costanza, CCO, principal; Raffi Siyahian, president, healthcare, principal; Allen

Stegall, executive director of strategy, principal


2015 2014Sales materials 15 15Professional digital/web/mobile 20 20Professional print ads 10 10Consumer digital/web/mobile 20 20Consumer print ads 10 10Consumer broadcast 10 10Promotional medical education 5 5Direct marketing 10 10





Details of accounts gained: Otonomy, Corporate Campaign, Otiprio; Marathon, deflazcort; Grifols, Gammunex-C, Flebogamma


Details of accounts lost: Depomed, Zipsor


Sentient InteractiveAddress: 1 High Street Ct.,Suite 301, Morristown, NJ 07960

Founded: 2008

Full-time employees: 50 (2015),34 (2014)

Senior management: Adam Cossman, partner, president; Jeff Rohwer partner, strategy; Walter Stevenson, partner, operations; Rohan Tucker VP, technology; Loren Ruderman, creative director; Tricia Lagan, VP, group account supervisor; Rob Pratt, production director; Emil Panzari-no, VP, strategy; Barbara Dombrowski, controller

Recent executive hires: Emil Panzarino started with Sentient, on April 11, 2016. Previous role and employer: SVP of programmatic, search, and social marketing at Assembly.








Details of accounts gained: Shionogi, Osphena DTC Digital AOR Shionogi, Osphena HCP Digital AOR Iroko, Tivorbex DTC Digital AOR Iroko, Tivorbex HCP Digital AOR Iroko, Zorvolex DTC Digital AOR Iroko, Zorvolex HCP Digital AOR Iroko, Vivlodex DTC Digital AOR Iroko, Vivlodex HCP Digital AOR Mironova Labs, Mironova EGT+ Digital AOR Boehringer Ingleheim, Flomax Digital AOR RX Sample Solutions

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital

FEATURED WORK

Description: Livalo is a statin that competes in a market dominated by generics. Since physicians believe that all statins are the same and habitually write their generic of choice, our DTC campaign needed to communicate that failing on certain statins may be due to their interacting with the patient’s other medications.

Creative/account team for ad: Creative and development team: Loren Rud-erman, Ada Fung, Brendan Campi, Al Mauriello, Jason Lydon, Troy Larssen, Gerry Piazza. Account team: Lilliam Cordero, Tricia Lagan, Anne Mandell Media team for ad: Saqib Ismail, Suparno Chaudhuri, Celine Morton

Why is your ad special? The Livalo DTC campaign successfully takes a complex story for patients to understand (how statins can interact with other med-ications) and translates it into simple and effective communications that clearly convey the value and benefit of Livalo. This comprehensive campaign initiative included SEM, banners, a website, video, and CRM.

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Sentrix HealthAddress: 230 Park Avenue South, 10th Floor, New York, NY 10003

Founded: 2001

Parent company: Sudler & Hennessey, 230 Park Avenue South, New York, NY 10003


Senior management: June Carnegie, EVP, MD; Chris Watson, EVP, creative director; Richard Veal, EVP, strategic director; James Hammond, EVP; client services director; John Draper, SVP, managed markets direc-tor; Florence Michelet, SVP, MedComms director


2015 2014Sales materials 60 70Professional digital/web/mobile 20 20Professional print ads 8 10Consumer digital/web/mobile 2 0Promotional medical education 10 0






Other practice areas: Hub

Sound Healthcare CommunicationsAddress: 120 Albany St., Tower 1, Suite 503, New Brunswick, NJ 08901

Founded: 2014


Senior management: Jeff Hack, managing partner, creative director; Ryan Perkins, managing partner, director of client services; Nick Rhodin, managing partner, director of strategic planning







Details of accounts gained: AbbVie, Viekira Pak, Viekira Pak reformulation (brand name yet to be announced); Scilex Pharmaceuticals, Corporate Communi-cations; Valeant Pharmaceuticals, Bensal, Carac, Clindagel, Elidel, Locoid, Noritate, Ruconest, Sjo Test, Targretin, Vanos, Xerese, Zovirax, Zyclara; Avexis, AVXS-101;

Recordati, Carbaglu.


Details of accounts lost: Teva, SD-809

Services: Professional (marketing/sales), Relationship marketing/direct, Digital, working with health tech startups or innovative tech

Square 1 PartnersAddress: 1 Wrigley, Irvine, CA 92618

Founded: 2011


Senior management: Les Yates, digital director; Rich Fair, creative director; Lauren Kanner, strategic director








Details of accounts gained: Halozyme, Pegph20, Hylenex; Alcon, ORA; Prolac-ta; i-Optics, Cassini; IBMD


Details of accounts resigned: Saddleback Eye Center; Precision Eye


Details of accounts lost: Sauflon, acquired by Coopervision; Sonendo


StoneArchAddress: 710 South 2nd St., 7th Floor, Minneapolis, MN 55401

Founded: 1984

Full-time employees: 36 (2015),36 (2014)

Senior management: Judy Kessel, founder and chair; Jerrold Ger-shone, CEO; Jessica Boden, president; Cassie Benowitz, VP, strategy and planning; Phil Hoch, ECD; Katie Uphus, senior director, operations

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Recent executive hires: Rebecca Dehn, director of account planning. Previously with Ogilvy and Mather



2015 2014Sales materials 15 25Professional digital/web/mobile 17 15Professional print ads 15 7Consumer digital/web/mobile 23 18Consumer print ads 10 10Promotional medical education 5 10Other 15 15





Details of accounts gained: Cogentix, Urgent PC Neuromodulation; Im-pedimed, L-Dex System; Mayo Clinic Center for Innovation and Delos, the Well Living Lab; Medela Healthcare, Invia Liberty NPWT Pump, Invia Motion NPWT Pump, Thopaz Digital Chest Drainage System, Dominant Flex Surgical Suction Pump; Medical Alley Association, the nation’s leading advocacy and education trade group for med device and health tech companies; NexBen, developers of a proprietary healthcare benefits platform; Nuvasive, XLIF eXtreme Lateral Interbody Fusion, MAGEC Spinal Bracing and Distraction System; Veracyte, Percepta Bronchial Genomic Classifier; Vital Images, VioSuite Image Management Solutions (VioArchive, VioStream), Vitality Solutions (Vitality IQ, VitreaVitality); Step One Foods, Step One Foods (therapeutic, cholesterol-reducing foods)


Details of accounts resigned: St. Luke's Health Care System


Details of accounts lost: Astora Women’s Health (formerly AMS Women’s Health) after working together since 2000. Astora operations were officially ceased March 31, 2016, by parent company Endo International, based their decision on projected losses from vaginal mesh lawsuits. Products: MiniArc Single-Incision Sling Systems, Monarc Subfascial Hammock, RetroArc Retropubic Sling System, Elevate Prolapse Repair Systems.

Services: Professional (marketing/sales), OTC/Wellness, Digital, working with health tech startups or innovative tech, public health/nonprofit/NGO

FEATURED WORK

Description: The Well Living Lab, a collaborative effort between Mayo Clinic and Delos, is a first-of-its-kind research facility setting out to change the way we view indoor environments. But without a brand identity or compelling story, the team was struggling to sell the concept. That’s when StoneArch got involved.

Creative/account team for ad: Phil Hoch, executive creative director; Wayne Walstead, associate director, strategy; Sue Katula, senior strategist, writer; Allison Shulow, art director, Lauren Zuercher, designer

Why is your ad special? Selling a concept that doesn’t exist requires credibility (You can trust us), excitement (You don’t want to miss this) and benefits (You will profit from this.) To nail all three, we developed a simple, thought-provoking story and engaging brand identity that resonated with investors, researchers, and consumers.

Strikeforce CommunicationsAddress: 366 West 11th St., Suite 4F, New York, NY 10014

Founded: 2008


Senior management: Michael Rutstein, founder, CEO; Patricia Prugno, founding partner, MD


2015 2014Sales materials 20 20Professional print ads 20 20Consumer print ads 30 30Consumer broadcast 30 30





Details of accounts gained: Gilead: Get Tested Activation Initiative, SOF/Vel Amgen: Neulasta OnPro On-body Injector Amniox: Neox Storage


Sudler & HennesseyAddress: 230 Park Avenue South, New York, NY 10003

Founded: 1941

Parent company: WPP, 27 Farm Street, London, U.K. W1J 5RJ


Senior management: Jed Beitler, chairman, CEO, worldwide; Ellen Goldman, CFO; Rob Rogers, co-CEO, the Americas; Louisa Holland, co-CEO, the Americas; Max Jackson, CEO, EMEA and APAC

Services: Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, public health/nonprofit/NGO

SymbiotixAddress: 1020 Monarch St., Suite 200, Lexington, KY 40513

Founded: 1998



Senior management: Timothy E. Rice, CEO; Jo Ann M. Rice, PharmD, COO; Sally Jagelman, president; John A. Ponsoll, EVP




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Number of accounts resigned in 2015: 2

Services: Professional (marketing/sales), Consumer (Rx), Med ed (on-label, non-CME type), Digital

TargetbaseAddress: 7850 North Belt Line Rd., Dallas, TX 75063

Founded: 1977



Senior management: Mark Wright: CEO; Kimberley Walsh, CCO; Beth Kuykendall, EVP, strategy; Robin Rettew, MD; Peter Kulupka, CTO; Jim-my Rhodes, SVP, analytics and business intelligence; Dimitris Tsioutsias, SVP, analytics


2015 2014Consumer digital/web/mobile 55 50Promotional medical education 5 0Direct marketing 35 45Other 5 5




Details of accounts gained: We were awarded one client in dermatology and one within respiratory, we are unable to note specifics due to contractual obligations.

Services: Consumer (Rx), OTC/Wellness, Relationship marketing/direct, Digital, Payer/managed markets/access, public health/nonprofit/NGO

Other practice areas: Database and Campaign Management, Advanced Analyt-ics and Business Intelligence

Services: Targetbase is a data-driven, CRM agency, with a passion for putting patients first and surrounding them with brand experiences that help them on their journey to better health — from illness and treatment to well-being. We are leaders in patient journey behavioral modification. We develop and nurture the relationships between patients and brands to enable real-time engagement and support. In addition to our CRM AOR agency services, we develop patient and HCP close-loop marketing systems inclusive of database and multichannel campaign management, analytics and performance dashboards. We leverage our analytic and digital expertise to listen and respond to patients and HCPs with the right message in the right context. Our programs focus on Patient Education, Onboarding, Compliance, Adherence, Patient Engagement and Behavioral Modifi-cation. We have over 25 years of experience in the healthcare space and are part of the Omnicom Group.

TBWA\WorldHealthAddress: 488 Madison Ave., 4th Floor, New York, NY 10022

Founded: 1962


Senior management: Sharon Callahan, CEO; Robin Shapiro, group

president, North America; Jamie Pfaff, CCO; Dan Chichester, chief digital officer; Kristen Gengaro, managing partner; Meaghan Onofrey, managing partner; Paul Pfleiderer, chief strategy officer

Recent executive hires: Amy Bybee, SVP, director of CRM and integrat-ed marketing; Alex Cho, group creative director; Matt Collins, SVP, group creative director, innovation and engagement; Yolanda Haynesworth, SVP; Carlos Lopez, VP, digital and engagement strategy; Bob Vogel, brand strategist; Arek Zarycki, VP, associate director of technology


2015 2014Sales materials 25 25Professional digital/web/mobile 55 55Professional print ads 10 10Consumer digital/web/mobile 5 5Consumer print ads 5 5





Details of accounts gained: Advanced Accelerator Applications, Avanir Phar-maceuticals, Intra-Cellular Therapies, Illumina, Janssen Diagnostics, MacoGenics, Pfizer,VaxServe

Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Digital, Payer/managed markets/access, working with health tech startups or innovative tech, public health/nonprofit/NGO

The Access GroupAddress: 400 Connell Dr., 2nd Floor, Berkeley Heights, NJ 07922

Founded: 1998


Senior management: Eric Bishea, CEO; Michael Webster, managing partner; Seth Gordon, managing partner; Leana Wood, managing part-ner; Kevin Barnett, managing partner

Recent executive hires: Cheri Young Richman, creative director. Previous employer, DDB, New York, creative director



2015 2014Promotional medical education 30 25Other 70 75





Details of accounts gained: New accounts gained included Acadia; Depomed; Ferring; Immune Design; InVentiv; Medimmune; Nestle Health; Pacira; Purdue; Supernus; Ultragenyx; and Ventana.


Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech

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startups or innovative tech

Other practice areas: Management consulting, government policy and systems consulting, and training

The BlocAddress: 32 Old Slip, New York, NY 10005

Founded: 2000


Senior management: Susan Miller Viray, founding partner; Rico Viray, founding partner; Jennifer Matthews, president and managing partner; Elizabeth Elfenbein, partner; Stephanie Berman, partner; Art Chavez, partner; Alan Posner, partner

Recent executive hires: Megan Fabry, SVP, engagement strategy; Sharon Howard Butler, SVP, creative director; Robin Tzannes, SVP, creative director; Amy Marchitello, SVP, group account director; Katya Petrova, SVP, group account director; Andrea Kretzmann, MD







Details of accounts gained: AstraZeneca, saxadapa, payer; Merck, Unbranded vaccines initiative; Montefiore Hospital System, corporate promotion; Allergan, Vraylar; Basilea, Cresemba; Convatec, Ostomy product line; Zoetis, Global diagnos-tic website; Acorda, Plumiaz; Novartis, Promacta; Mission Pharmacal, CitraNatal, Binosto, Ferralet, Avar, Ovace, Eletone, Plexion, Keralac, Hycofenix, Flowtuss; HAP Innovations, in home health hub; BMS, Evotaz, Reyataz


Details of accounts lost: Lost Celgene Payer account due to budget cuts and lost GSK vaccines due to shift from Novartis to GSK


Other practice areas: BlocSky is an innovative working model that provides top quality streamlined execution services designed to meet the needs of mid-to-late lifecycle brands. This model is also well-suited for lower complexity deliverables for brands at any stage in their lifecycle.

Tip Medical CommunicationsAddress: 25 Independence Blvd., Suite 404, Warren, NJ 07059

Founded: 2009


Senior management: Ira Flood, MD; Julianna Schiavino, director, client service




Services: Digital

Other practice areas: Tip Medical Communications, (TipMed) is a technology partner focused on providing fresh solutions to pharma clients. Within the health-care space, we are experts in creating solutions powered by years of experience, passion, and ideas that drive digital innovation forward. We specialize in the areas of App and website development, mobile messaging, video production, and print design and production.

Tipping Point MediaAddress: 1595 Paoli Pike, West Chester, PA 19382

Founded: 2003


Senior management: William Garner, president, CCO; Amy Garner, VP of client services and education; Kate Dominick Ph.D, director of instructional design; Patrick Lenahan, senior eLearning development manager; Jessica Andrezze, senior instructional eLearning developer; Christopher Scherer, director of 3-D medical animations; Bingjie Xue, 3-D medical simulations; Melissa Kelley, senior project manager; Quintin Collis, interactive art director; Becky Ratcliff, interactive designer; Keith Henley, senior backend system engineer; Peter Kratz, senior gamification and virtual realty engineer; Alyssa Tutelian, project manager

Recent executive hires: Kate Dominick Ph.D, director of instructional design; Jessica Andrezze, senior instructional eLearning developer; Peter Kratz, senior gamification and virtual realty engineer; Becky Ratcliff, interactive designer; Alyssa Tutelian, project manager; Bingjie Xue, 3-D medical simulations



2015 2014Sales materials 60 80Professional digital/web/mobile 50 50Professional print ads 10 10Consumer digital/web/mobile 50 50Consumer print ads 10 10Consumer broadcast 10 10Promotional medical education 40 60Direct marketing 50 80Public relations 10 10Other 20 20



AGENCY

ATOZTotal number of project-based clients 2015: 40


Details of accounts gained: Johnson & Johnson, Janssen, Genentech, Teleflex, BARD CDC DOD Morphotek, Nihon Kohden, Philips, Novo Nordisk


Details of accounts resigned: Johnson & Johnson, Janssen, Genentech, Novo Nordisk


TrioAddress: 35 Waterview Blvd., 3rd Floor, Parsippany, NJ 07054

Founded: 2005

Parent company: The Interpublic Group of Companies, 909 Third Ave., New York, NY 10022


Senior management: Brian Raineri, PharmD, EVP, group management director; Krista Geller, MD, SVP, group MD; Scott Thompson, SVP, creative director; Andrew Thorn, SVP, integration strategy; Donna Rooney, SVP, project management

Recent executive hires: Krista Geller, MD transferred from sister agency ICC Lowe (now FCBCure) to head up Medical Strategy depart-ment, filling the role of Brian Raineri, PharmD, who moved to a full-time account management role in the agency

Services: Professional (marketing/sales), OTC/Wellness, Relationship marketing/direct, Media planning and/or buying (consumer or professional), Med ed (on-label, non-CME type), Digital, Payer/managed markets/access, working with health tech startups or innovative tech

Other practice areas: Media planning/buying and payer/managed markets/access offered through parent company FCB Health and sister agencies within the FCB Health Network.

Triple Threat CommunicationsAddress: 140 E. Ridgewood Ave., Suite 415ST, Paramus, NJ 07652

Founded: 2005


Senior management: Tim Frank, managing partner, owner; Bob Hogan, EVP, director of consumer communications; Teri Grajo, EVP, di-rector of operations; Jeff Perino, EVP, creative director; John Lopos, EVP, strategic and commercial planning; Jesse Pease, EVP, head of digital






Services: Professional (marketing/sales), Consumer (Rx), Relationship marketing/direct, Med ed (on-label, non-CME type), Digital, working with health tech startups or innovative tech

FEATURED WORK

Description: Network agencies have lost sight of their biggest priority: their clients and brands. A myriad of subversive messages appearing as graffiti on a brick wall support the main message “Down with Network Agency Nonsense. Up with Brands.” A strong call to action urges the reader to “Join the Unrest” and put brands first.

Why is your ad special? This anti-establishment, graffiti-styled ad is special because it takes the network agency model head-on. With supersize client bases, public parent companies, and multiple layers of com-

mand, network agencies have lost sight of the biggest priority: their clients and brands. At Triple Threat, we aim to fix that.

Underscore MarketingAddress: 17 State St., Suite 1910, New York, NY 10004

Founded: 2012


Senior management: Lauren Boyer, CEO; Tom Hespos, CMO; Chris Tuleya, EVP, media; Matt Enos, VP, global agency partnerships; Lisa


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Bill, VP, communications planning; Jennifer Smith, VP, communications planning



2015 2014Professional digital/web/mobile 30 25Professional print ads 15 10Consumer digital/web/mobile 40 40Consumer print ads 5 10Consumer broadcast 5 15





Details of accounts gained: NovoNordisk, All Brands (HCP Media); Montefiore Medical Center; Endo Pharmaceuticals, Xiaflex, Stendra; Ferring Pharmaceuticals, Firmagon, Prepopik, Testavan, Bravelle


Details of accounts lost: Daiichi-Sankyo, Gilead Sciences

Services: Professional (marketing/sales), Consumer (Rx), OTC/Wellness, Media planning and/or buying (consumer or professional), Digital, Payer/managed mar-kets/access, working with health tech startups or innovative tech

W2O GroupAddress: 60 Francisco St., San Francisco, CA 94133

Founded: 2001


Senior management: Jim Weiss, founder, CEO; Bob Pearson, presi-dent, W2O Group; Jennifer Gottlieb, chief client officer; Mike Hartman, chief creative officer; Gary Grates, principal; Aaron Strout, president, WCG; Annalise Coady, president, Twist Mktg; Carolyn Wang, president, Brewlife; Paul Dyer, president, analytics and insights; Greg Matthews, MD, MDigitalLife

Recent executive hires: Eric Shenfield, group director, healthcare, previously global head, digital analytics, Roche. With 20 years of inte-grated and digital marketing and communications experience, the last 15 in healthcare and consumer goods across agency and industry, Eric truly walks and talks the languages of both business and IT. Eric works throughout our Global client portfolio to ensure that every decision made is informed by solid data, and aligned with top and bottom line business goals. His prior experience of working for two of the top five Global Pharma companies (Roche and Novartis), at both the local and global levels, provides him with the unique ability to plan and strategize with global thought leaders, while remaining focused toward the real-ities of local market implementation. Eric is a healthcare leader in our Austin office who works on strategic campaigns across multiple thera-peutic areas, paying close attention to ensuring that client expectations pull through to our product and service offerings. Jaime Needel, group director, previously director of Sales at Treato. Jaime has been with W2O Group and has partnered with healthcare companies across pharmaceuticals, biotechnology, device, diagnostics, and digital health. She has supported brands from the early stages of pre-approval through to lifecycle management, specializing in helping

clients use digital and social insights to inform product launch, market-ing efforts, and communications. Jaime has worked with the top global pharmaceutical and biotechnology companies, including Sanofi, Pfizer, GSK, Genentech, Otsuka, and Bayer across therapeutic areas including oncology, diabetes, heart health, rare disease, immunology, and many others. Prior to joining W2O Group, Jaime led client services at Treato, a patient intelligence company. Prior to that, Jaime spent over 9 years at Nielsen, ultimately serving as VP, healthcare practice at NM Incite, a joint venture between McKinsey Consulting and Nielsen Company. Jaime held numerous positions at NM Incite, Nielsen, and BuzzMetrics across healthcare, CPG, and Retail. Jaime’s initial foray into healthcare was via BuzzMetrics, the first online analytics company, in 2003. Dana Lewis, director, MDigitalLife, previously head of digital strategy, Swedish Medical Center and one of the most influential e-patients in the world. Dana has a deep understanding of the evolution of topics, language, behavior and influence for online healthcare audiences and advises healthcare companies in projects with the aim of ultimately im-proving the health of their patients, consumers, and customers. Dana is well known in the healthcare social media space, first and foremost from founding and leading the #hcsm Twitter chat community since 2009. This is the first and longest-running healthcare tweetchat. Additionally, before joining W2O Group, she spent years in a digital leadership role supporting a nonprofit health system and other health organizations in connecting patients with health information and services online. Dana is also known as a leading ePatient, frequently speaking worldwide and publishing on topics related to patient engagement and the DIY and #WeAreNotWaiting movement. She has worked directly with healthcare device manufacturers to help them solve problems from the patient’s perspective. Having first developed her own “Do It Yourself” Artificial Pancreas System (known as #DIYPS), she also leads the #OpenAPS open source movement and community to make safe and effective basic arti-ficial pancreas technology available (sooner) for people with diabetes. Lynn Pulsifer, creative director, previously creative director CleaResult. Lynn possesses the ability to lead creative teams to transcend traditional thinking, to create meaningful new ideas, all informed by sound strategic insight. Experience matters, and Lynn has 16 years of working with Fortune 50 brands. GM, FedEX, AT&T, Cisco, and HP to name a few. This gives her a deep bench of tools that come from working with the best. Lynn has worked an top agencies including Moxie, RAPP and Digitas. No creative director can do it alone. It takes great relationships. Working closely with the strategy, account and production leads to set a vision for both the internal team and the client. Andrew Korf, director, user experience, previously UX lead, Razorfish. Andrew leads the user experience team at W2O comprised of a diverse and talented group of UX and UI designers, information architects, and content planners and strategists. Along with his experienced team, he brings over 25 years of UX and design research experience to your proj-ect. Andrew has lead user experience design projects for a diverse set of healthcare and wellness related companies and organizations including Mayo Clinic, University of Minnesota Hospitals, StayWell, HealthFitness, United Health Group, Aetna, Hazelden, Cooper Medical, and others. Recently Andrew helped lead the UX team at RazorFish design, develop and implement the strategy, the design system, and it’s global redeploy-ment for Visa.com which recently relaunched and is built on the Adobe Marketing Cloud. He has additional enterprise experience working with companies like American Express where he lead the global rollout of the American Express mobile web efforts as well as development of Subaru of America’s web strategy and user experience. Caitlin Chase, associate creative director, previously copy supervisor,

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Harrison & Star. Caitlin is a writer with expertise delivering integrated creative solutions for healthcare companies and nonprofit organizations. Having helped build brands in both the global and U.S. markets, she brings a deep understanding of the psychosocial, cultural, and clinical dimensions of illness to the creative process. Previously, Caitlin worked at Harrison and Star and Saatchi & Saatchi Health, where she collaborat-ed with clients including Roche, Genentech, Novartis, Boehringer Ingel-heim, Surgeons of Hope, and Family Reach Foundation. Caitlin holds a bachelor’s degree from New York University and a master of science in narrative medicine from Columbia University, where her studies focused on narrative theory and practice, health, and social justice.



2015 2014Professional digital/web/mobile 10 8Consumer digital/web/mobile 15 12Promotional medical education 15 14Direct marketing 17 15Public relations 43 51







Other practice areas: Our client portfolio includes biotechnology, medical de-vices, pharmaceuticals, digital health and health services. Key specialty areas and expertise: Corporate and product branding and positioning; digital strategy and execution; pricing and value communications; FDA approvals and launches; issues and crisis management; IPO prep and execution; cancer immunotherapy, CRISPR, gene and RNAi technology, cardiovascular, oncology, CNS, pain management, women’s health and immunology.

Warhaftig AssociatesAddress: 740 Broadway, New York, NY 10003

Founded: 1982


Senior management: Matt Warhaftig, principal; Hande Dogu, VP, account management



2015 2014Sales materials 100 100





Details of accounts gained: Sanofi/Regeneron Alliance, Dupilumab (atopic dermatitis)

Services: Professional (marketing/sales), Payer/managed markets/access

Other practice areas: Exclusively focused on access + payer marketing.

Wunderman HealthAddress: 3 Columbus Circle, New York, NY 10019

Founded: 2010

Parent company: Wunderman, 3 Columbus Circle, New York, NY 10019

Senior management: Becky Chidester, CEO, Wunderman Health; Jeffrey Ross, president, life sciences, Wunderman Health; Dennis Barnes, president, health services, Wunderman Health; Brenda Fiala, EVP, global strategy, Wunderman Health; Lindsay Resnick, EVP, CMO, Wunderman Health; Michael Duke, marketing intelligence lead, Wunderman Health; Matt Connor, executive creative director, Wunderman Health

Recent executive hires: Cassandra Sinclair, EMEA healthcare lead, Wunderman Health. Cassandra has worked in multiple public and pri-vate healthcare organizations around the world. Most recently, Cassandra led the Omnicom Pfizer Integrated Commercial Team throughout Europe, focused on collaborative business engagement, innovation and integration.


2015 2014Professional digital/web/mobile 15 20Consumer digital/web/mobile 55 55Consumer print ads 10 0Direct marketing 20 25





Details of accounts gained: Miracle Ear, Boehringer Ingelheim, Ofey, Hologic, NovaSure, BCBS, Multiple Plans AstraZeneca, Saxa/Dapa GSK, Vaccines GSK, Consumer Health, New Brands


Details of accounts resigned: AstraZeneca, SaxaDapa


Details of accounts lost: Blue Cross Blue Shield, Alabama


Documents

AGENCY ATOZ - media.mmm-online.com · AGENCY A TO Z 188 MM&M x JULY 2016 x mmm-online.com Area 23 Address: 622 Third Ave.,New York, NY 10017 Founded: 2007 Parent company: Area 23