Agenda

• About Spireon – Brad Jarvis, CMO• Coca-Cola Bottling Consolidated Case Study – Mike Edwards,

V.P. Professional Services• Summary

Who We Are . . .

Spireon connects companies to their mobile assets & workforce through game changing information platforms; giving them the power to manage actionable business intelligence.

Largest Multi-Vertical MRM ProviderSpireon, Inc.

• Fortune 50 Management Experience• Strategic Planning and Growth Initiatives• Innovation and Vision

Joe Gibbs Endorsement• Business Development• Joe Gibbs Driven Product Branding• Race Marketing & Events• Market Segment Advisory Boards• Strategic Investor

Bertram Capital• More than $850 million in capital under

management• 70% Company Ownership• Winner of Professional Services (B-to-B) Deal of the

Year• Information Technology Deal of the Year Award

1.5 Million Subscribers

Spireon: Vertical MarketsFLEET MANAGEMENT

• $15M recurring revenue

• 70K subscribers

• Small Fleet, Enterprise &

Transportation

• Strong BD Partnerships

VEHICLE FINANCE

• $90M repeat revenue

• 1.4M subscribers

• 10,000+ financial institution

& dealer customers

HEALTHCARE

• 2013 launch

• Patented application

• Large market opportunity

Highly Profitable Multi-Vertical MRM Platform

Spireon – Trailer Tracking

Barriers to Adoption

• Business intelligence reporting with real-time exception management

• No up front investment, low monthly fee

• Unprecedented product track record with 1.5 million units deployed

• NSpire software platform with robust APIs and TMS integrations

Barriers to Entry FleetLocate Trailer Management

20%

80%

Market PenetrationTechnology Adop-tionAddressable Opportunity

• Limited to no availability of real-time trailer information

• Significant up front hardware investment

• No reliable hardware in the market for the past decade

• Limited data integration with backend systems and TMS providers

Coca-Cola Consolidated• Independent Public Company

o $1.4B Revenueso 160MM physical cases annual (550 Items)o 6,000 Employees

• 5 Manufacturing Centers• 50 Sales Centers (DC’s) across territory

• OTR Fleet consists of approximately 275 Tractors and 800 Trailers

Coca-Cola Consolidated

Coca-Cola Consolidated

Red Classic Transportation Services (RCTS) is a full service transportation company specializing in van truckload shipping. We are committed to providing top quality service at a competitive price.

Coca-Cola ConsolidatedThe Problem:• Never enough trailers where we needed them• They were buying and leasing trailers • Production had to shut down • Lots of unhappy customers• No backhaul revenue

Coca-Cola ConsolidatedMethodology for Evaluation:• Identified opportunity• Selected project lead and task team• Reviewed RFP options• Presented to Team

Coca-Cola ConsolidatedSolution –Why Spireon’s FleetLocate?• Fleet Visibility• Rich Data• Concise Reporting • Analytics

CCBCC Visability

CCBCC Concise Data

CCBCC Trend (Analytics)

CCBCC ResultsQ-1 2012 Sep - Nov 2011

Region PAR Average Var PAR Average VarNC East 73 76 3 73 103 30NC West 177 175 (2) 177 150 (27)South East 147 163 16 147 155 8South West 119 103 (16) 117 102 (15)Virginias 95 101 6 95 110 15

Bottler Sales 14 15 1 14 15 1Supplier 14 34 20 14 30 16RCT Customer 57 95 38 29 36 7

SummaryWhy Spireon?

• Rich Data• Business Intelligence Reporting• Real-Time Exception Management• Executive, Operational and

Maintenance Dashboards

• Reliable Product• Cellular Communications for

Coverage and Constant Connectivity

• Field Tested Hardware• Forward Thinking Roadmap

• Seamless Integration• Robust API and Web Services• Data Integration Options with All

Major TMS Providers• Automated Maintenance and

Utilization Reporting

• Low Cost of Entry• Limited or No CAPX • Simplified Bundled Service and

Hardware• Trade In and Trade Up for

Competitive Swap Out

Questions & Answers