Aggrand News Spring 2011

8/6/2019 Aggrand News Spring 2011

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commercial accounts and Dealers,”Magee said. “AGGRAND NaturalLiquid Fertilizer 4-3-3 is by far thebest-selling product, but I am seeingmore and more orders for theNatural Liquid Lime (NLL) in areas of

the country with acidic soil condi-tions. The liquid lime can be used inmuch smaller quantities than pow-dered agricultural lime but effect thesame results in plant growth andnutrient uptake.”

Magee uses technology togain new customers“I see new customers mainly through online sources,either through my web site or through the AMSOILleads program,” he said. “The Internet is a powerfultool, and I think all Dealers should try to take advan-

tage of it. Being an AMSOIL and AGGRAND Dealer hasgiven me the chance to speak with and get to knowpeople all across the country. It has been a lot of fun.”

Sunflowers Thrive With AGGRANDRick Harris of Lamar, Colo. is a commercial accountof Magee’s who recently became a Dealer. Last year,Harris raised sunflowers on 500 acres southwest of Lamar.

He applied 1 gallon per acre of Natural LiquidFertilizer 4-3-3 with a boom sprayer and flood-jetnozzles before planting.

“We could tell the difference the day after weapplied the fertilizer,” Harris said.

Last season was the first time Harris used AGGRANDfertilizer. “We like AGGRAND because it’s all natural.Chemical fertilizer kills all the microbes, and you don’twant to do that,” he said.

Sunflowers typically contain about 38 percent oil.The higher the oil content, the more valuable the crop.“Our sunflowers had an oil content of 45 percent,”Harris said. “We were really happy with what we got.”

Harris bought 10 totes of AGGRAND 4-3-3 for thisyear and applied it to the 4,000 acres he farms thatincludes several different commercial crops.

Popularity of AGGRAND Natural Liquid Fertilizers con-tinues to grow along with the expanding market fornatural and organic foods.

“I am finding a growing interest in AGGRAND prod-ucts,” said AGGRAND Dealer Allan Magee of Kuna,Idaho. “More and more, farmers, lawn care companiesand individuals are more conscious about the environ-ment and want to be better stewards of the land andprovide a more natural source of fertilization.AGGRAND is a perfect fit for those wanting a morenatural or organic approach to fertilization.”

Savings is another reason farmers increasingly seekAGGRAND products, Magee said.

“The AGGRAND products are very cost effective ascompared to synthetic chemical fertilizers, especiallywith rising fuel prices,” Magee said. “When farmersrealize they can fertilize for as little as $20 an acre perapplication and get just as good if not better resultsthan with chemical fertilizers it definitely piques theirinterest.”

Magee has been a Dealer for about four years.

“The bulk of my AGGRAND sales are through my

Dealer: AGGRAND Natural FertilizersBecoming Increasingly Popular

SPRING 2011

SPREADING THE WORD — Dealer Allan Magee stands in his

AGGRAND booth at the 2010 Canyon County Home Show in Nampa, Idaho.



Page 2 AGGRAND News Spring 2011

AGGRAND Natural Fertilizer 4-3-3 hasgained certification into the USDA

BioPreferredSM Program.Under the USDA program, products

are considered biobased if they arecomposed wholly or significantly of biological ingredients — renewableplant, animal, marine or forestry materials.

Products certified in the program carry a labelicon that helps consumers make informed choices.The icon is easy to recognize and consumers canhave confidence in the label because claims aboutthe presence and amount of biobased ingredientsare third-party certified and strictly monitored by

the USDA.“We’re happy to see the USDA BioPreferred

Program has added this new consumer-focusedlabeling initiative,” said Chris Orr, AGGRAND busi-ness manager. “With the meteoric rise of theNational Organic Program in recent years productsmarketed as ‘natural’ have taken a lot of bad press, andsome products may be deserving of it. IndependentASTM certification of 100 percent biobased contentconfirms our AGGRAND Natural Fertilizer 4-3-3 is whatwe’ve always said it is – a natural product made fromrenewable resources.”

AGGRAND Natural Fertilizer 4-3-3 contains 100 per-cent biobased materials, according to ASTM 6866standardized testing recently completed.

The “USDA certified biobasedproduct” icon will soon appear on

AGGRAND Natural Fertilizer 4-3-3marketing material. This icon meansthe product meets USDA standardsfor the amount of biobased content,and information about the productcan be found on the USDA

BioPreferred Program web site wwwbiopreferred.gov.

USDA BioPreferredProgram GoalsThe core goals of the USDA BioPreferredProgram first were introduced in the

2002 Farm Bill:• To spur the development of the bio-based industrial base through value-added agricultural processing andmanufacturing in rural communities

• To enhance the nation’s energy security, by substitut-ing biobased products for fossil energy based productsderived from imported oil and natural gas• To reduce the nation’s environmental impact bypromoting products that may be more benign to theenvironment.

This new 100 percent biobased product certification

is another benefit of using AGGRAND Natural FertilizerDealers can share with current and prospectivecustomers.

AGGRAND News Issues OnlineAGGRAND News is a quarterly publication that offers detailed information on AGGRANDfertilizer use and application available online at www.aggrand.com in the “Articles” sectionof the website. Dealers gain access to the AGGRAND archive back to 2001 by logging intothe AGGRAND Dealer zone “Articles” section. Most issues include testimonials of howDealers and customers apply AGGRAND fertilizers. You’ll also find helpful growing tips andgeneral horticulture information.

AGGRAND Improves Natural Liquid Lime FormulationThe new AGGRAND Natural Liquid Lime formulation incorporates pure calcitic limestone.The improved formulation boasts an average particle size 600 percent smaller than the pre-vious formulation and nearly doubles the available calcium. Because calcium plays a criticalrole in overall plant nutrient uptake, it should be part of any long-term fertilization program.In fact, approximately 90 percent of the soil analyses received by AGGRAND need calcium.In addition, the new formulation’s suspension agents reduce product separation for longershelf-life.

AGGRAND Natural Liquid Lime pricing remains unchanged for the new formulation. Formore information visit www.aggrand.com/lime.aspx.

AGGRAND 4-3-3 Gains Certificationin USDA BioPreferredSM Program



AGGRAND News Spring 2011 Page 3

Farmers and gardeners across the country areinvolved in the 2011 growing season. Likewise,AGGRAND personnel are preparing for the new growthplot study.

AGGRAND remains committed to creating a libraryof scientific evidence of the quality of the AGGRANDNatural Fertilizers. AGGRAND installed a weather sta-tion and monitor last fall (see the 2010 Winter issue)and recently installed soil moisture and temperaturesensors that are part of the weather station system.They monitor soil temperature and moisture to deter-mine optimum planting conditions.

These components supply the data to insure allgrowth plots are watered at the same rate and timeand each of the plots is treated under the same scien-tific protocols. The data from these plots will be

archived to evaluate trends over a number of years.Photos on this page show early preparations for

spring 2011 at the AGGRAND growth plots in Superior,Wis. and the experimental hay field in rural Wisconsin.

Getting Ready for 2011 Growing Season

HAY FIELD PREPARATION— Landowner Don Mahalak applies AGGRAND Natural Fertilzers to the field in Poplar, Wis. that will be

used in the AGGRAND Hay Study this summer. AGGRAND Natural Fertilizer 4-3-3 was applied at a rate of approximately 2 gallons peracre, with Natural Liquid Bonemeal 0-12-0 applied at the rate of about 1.5 gallons per acre.

SENSORS UNDER THE SOIL — AGGRAND assistant Casey Lutz works to set up the line between the monitor and the moisture and temperature sensors that are implanted 12 inches below the surfacein the growth plots.

MEASURING FOR DEPTH — AGGRAND assistant Casey Lutz mea-sures the depth for the moisture and temperature sensors installed inthe AGGRAND growth plots, part of an ongoing project by AGGRANDto scientifically document AGGRAND performance with a variety of crops at the company’s facility in Superior, Wis.



Page 4 AGGRAND News Spring 2011

“ I f o r m u l a t e d A G G R A N D f e r t i l i z e r , s o I k n o w i t i s s e c o n d t o n o n e . ”

A l A m a t u z i o P r e s i d e n t a n d C E O ,

A M S O I L I N C .

P R S R T S T D

U . S . P O S T A G E

P A I D

A M S O I L

C H A N G E

S E R V I C E

R E Q U E S T E D

M i n i m u m 1 0 %

P o s t - C o n s u m e r F i b e r

G G R A N D N e w s i s p u b l i s h e d b y t h e A G G R A N D D i v i s i o n o f A M S O I L I N C .

G G R A N D P r o d u c t a n d D e a l e r I n f o r m a t i o n i s a v a i l a b l e f r o m y o u r i n d e p e n d e n t

M S O I L / A L T R U M D e a l e r , o r w r i t e t o A M S O I L I N C . , 9 2 5 T o w e r A v e . , S u p e r i o r , W I 5 4 8 8 0 .

O r d e r A G G R A N D P r o d u c t s q u i c k l y a n d e a s i l y .

a l l 1 - 8 0 0 - 7 7 7 - 7 0 9 4 a n d u s e y o u r V I S A / M A S T E R C A R D .

O u r A d d r e s s T o s u b m i t a t e s t i m o n i a l o r q u e s t i o n , w r i t e t o :

A G G R A N D N e w s

A M S O I L B u i l d i n g S u p e r i o r , W I 5 4 8 8 0

AGGRAND application rates and experiences featured here have been submitted by sources independent of AGGRAND. Your experiences mayvary. Optimal application rates can vary due to soil condition, crop type, weather patterns and many other factors. AGGRAND recommendsand supports soil analysis to determine optimal application rates.

While some parts of the country are experiencing mid-spring by early May, others are just beginning to thaw

out from the winter.Northern Wisconsin this year is experiencing a

delayed spring, with night time temperatures still nearfreezing in early May. Regardless, of geographic loca-tion, spring is the time to plant a wildlife food plot.

AGGRAND Natural Fertilizers soon will introduce anew Voice-over PowerPoint presentation onEstablishing Wildlife Food Plots as part of its ongoingeducation series.

The presentation provides a broad overview of thesteps and benefits of food plots fertilized withAGGRAND Natural Liquid Fertilizers, along with embed-

ded video clips that demonstrate specifically how toestablish a food plot.

Spring is the Time to Start Food Plots

MARKET CROP — AGGRAND Dealer Darrell Mahlberg applie AGGRAND Natural Fertilizer 4-3-3 on his aronia berry bushes iCharter Oak, Iowa. Mahlberg is in the second year using AGGRAND t fertilize the bushes. Aronia berries, or black chokeberries, are nativto the United States and are valued for their high antioxidant conten

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Aggrand News Spring 2011