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A White Paper Guide from
The
EXCLUSIVE
Website Improvement
Guide for 2018
How to improve your website
and win more customers
TAILOR-MADE STRATEGIES THAT WORK FAST
Aggressive Growth Marketing ©2017
www.aggressivegrowthmarketing.com | +44 020 7692 8960
CONTENTS
INTRODUCTION ............................................................................................. 3
IDENTIFYING WHERE YOUR WEBSITE IS FAILING YOU ............................. 4
IMPROVING YOUR WEBSITE CONVERSION RATE...................................... 6
MAKING YOUR WEBSITE ATTRACTIVE ........................................................ 8
OPTIMISING YOUR GOOGLE ANALYTICS ................................................. 11
IN SUMMARY ................................................................................................ 13
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 3
INTRODUCTION
It can be very frustrating when you have put all your effort into
your website only to realise that you are not earning any
visitors. It is even more frustrating if you are a business
owner and your website is not converting your visitors into
customers.
Statistics have shown that visitors will visit and leave a website
within 10 seconds. Is your website properly designed to capture
visitors’ attention for more than 10 critical seconds? Can your
website persuade or convince visitors to buy your products or
services?
These are mind boggling questions that you need to think about
thoroughly. As a business owner, if your website is not moving
you towards your goal of making money then it’s time for you to
start thinking about ways to improve it.
In this exclusive website improvement guide you will find some
tips on how to improve your website to achieve your strategic
goal.
You will learn about:
• Identifying where your website is failing you
Why is your conversion rate low?
• Improving your website conversion rate
Turning visitors into paying customers
• Making your website more attractive
Is your site engaging and enticing?
• Optimising your google analytics
Do you know how well you are doing in getting people to
your website?
IDENTIFYING WHERE YOUR WEBSITE IS
FAILING YOU Why is your conversion rate low?
There are many reasons why businesses chose to have an
online presence. One such reason is to help people know
more about their businesses, products, and services in an
effort to gain more customers.
Certainly, as a business owner you must have taken the
necessary measures to convert your visitors into customers.
However, sometimes things do not go according to plan and
you may notice that your conversion rate ends up lower than
you expected.
This could happen because of a number of reasons. But not to
worry, here are a few ways to help you identify just where your
website may be letting you down in converting visitors and what
you can do to fix it.
• Search Engine Optimisation (SEO) - Surprisingly, many
website owners are struggling with getting their SEO
right. If you have tried to implement some SEO strategies
on your website and it keeps failing, maybe something
has gone wrong with it.
What to do?
o Revise the contents to ensure it is optimised
correctly.
o Check keywords in your contents, meta
descriptions, and page titles to make sure that they
are indexed properly.
• Website navigation - Your website should be user
friendly and easy to navigate. If visitors can’t navigate
your page and easily find the information they want, or
have to go through too many steps to check out, they
won’t stay long or purchase anything.
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 5
• Conversion points
o Is your website lacking conversion points?
o Do you have any calls to action prompting your
visitors to do something?
o Are there any landing pages or forms for them to
provide information in?
Check your website and make sure that conversion points
are there.
• Content - Your website content should focus on your
visitors. It should target them as buyers and keep them
engaged. If your content does not spark their interest,
they will leave instantly.
• Mobile Friendly - Is your website mobile friendly? People
use their tablets and smartphones to browse the web
and to shop. Make sure that your site fits well on mobile
device screens so that mobile visitors can navigate easily.
• Slow Loading - People are impatient nowadays and they
will leave your website and go to your competitor if your
website takes forever to load. You want to have pages
that are loaded quickly. Google Analytics can help you
find out if your website or part of it is slow loading.
Key Takeaway: Knowing where your website is failing you will
help you to make the necessary changes to increase your
conversion rate.
IMPROVING YOUR WEBSITE
CONVERSION RATE Turning visitors into paying customers
The truth is, your goal is to convert people that visit your
website into customers. Maybe you have done some sort of
marketing and advertising to achieve that goal. And, if you’re
smart, you’ve probably done some optimising of your website
for SEO in order to direct traffic to your site.
However, with all the effort your conversion rate is still low, and
visitors are not buying. But, now that you know some of the
reasons why your website conversion rate is low, here are 7
important ways in which you can improve your conversion
rate and turn your visitors into paying customers.
1. A/B Testing - This is a fantastic way to test and find out
how your website’s design is influencing conversion rates.
Just make a slight change to your design and then test it
against the original. The one that gets the most
conversion is the winner.
2. Customer Service - Provide great customer service.
Address issues, complaints, and bad reviews quickly.
Good customer service will increase trust and also earn
you good word of mouth online, which will lead to more
traffic and conversions.
3. Guarantee - Offer your visitors a guarantee for
purchases. A no questions asked return policy is a great
choice to reduce risk, and you will make up the cost of
any returns with more sales.
4. Testimonials - Include testimonials and positive reviews.
If visitors see other people saying good things about your
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 7
company or your product or service, they will be more
inclined to trust you and will likely purchase from you
(and your conversion rate will increase).
5. No Registration – Do not force your customers to
register for an account before they can check out. That’s
just a further nuisance and hindrance to their easy
shopping and they may bail out instead of checking out.
6. Call to Action - If people don’t know what action you
want them to take, they will not take it! Provide them with
opportunities to do things such as sign up for an email
list, download something, give them popup offers, etc.
7. Keep it Simple - Follow the K.I.S.S. method and keep it
simple. Avoid going overboard and having a flamboyant
and flashy design to your website. People like simple
designs that is easy to read and easy to navigate. If it’s too
hard for them to understand what you want from them
or to find and purchase what they want, they will leave.
Key Take Away: Increasing your conversion rate is important
because having a good conversion rate is the key to high sales
volume.
MAKING YOUR WEBSITE ATTRACTIVE
Is your site engaging and enticing?
“Within a fraction of a second, half of all your visitors decide that
they can’t trust you – purely based on what they see, and not what
you say.”
If a business wants to be accessible and reach as many people
as possible, having a website is a must in this technological age.
But, it’s not enough to just have a website!
Your site needs to be attractive and enticing so that visitors will
want to learn more about your business. It needs to capture
them, so that they will buy your products and become loyal
customers.
If your website is boring, visitors will not be motivated to stay.
So, how can you make your site more attractive and user-
friendly?
Here are a few ideas to get you started.
• Use the Right Color Scheme
o Find a good color scheme for your website. A
website with a clear color scheme tells your visitor
that care has gone into the presentation.
o The colors you use should complement each other.
Your texts should stand out against your
background color and should be easy to read.
o Make your call to actions buttons stand out; use
tasteful colors for emphasis.
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 9
• Font - Use dynamic web fonts to be creative and use
typography that is not part of the typical font sets and will
catch a person’s attention. You can find a good selection
at Google Webfonts.
• Content
o Your website content MUST be easy to understand,
provides the right information, and answers all
questions that your visitors ask.
o Pictures and videos are attractive, and people love
them; provide some in your content!
o Make use of whitespace to make the content look
attractive.
• Responsive Web Design - Use responsive web design to
make sure that your content fits any screen size.
Remember, mobile users do internet shopping with their
phones, so you can’t afford to miss out on them.
• Provide Updates - Update the content on your website
often. People like to see new content, whether it be news,
a sale, notice about an event, or changes in policy. It lets
them know what’s going on and that you’re still around.
New content is also good for your SEO.
• Be Consistent - Your layout and format should be
consistent on all pages. This will create trust and shows
that you are organised and honest.
• Keep Your Navigation Simple - Make the navigation on
your site simple and clear so that people can move
around your site easily and without confusion.
• Social Media - Provide ways for people to follow you on
social media, so that they can share your website and
content with their friends on their social media. This way
you will get more visitors and customers.
Key Takeaway: The appearance of your website will decide if
your visitors stay or leave. Make sure the aesthetic is appealing
and enticing.
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 11
OPTIMISING YOUR GOOGLE ANALYTICS
Do you know how well you are doing in getting people to your
website?
Apart from knowing why your conversion rate is low and how to
improve it, you also need to see how well all your efforts are
doing in getting people to you and how well you are doing in
converting them
So, how can you know this?
You will need to harvest data and do an analysis to see how well
things are going and where you can improve. But to get the best
results, you will have to optimise your Google Analytics to get a
better data analysis.
How do you do that?
Here are a few things you can do:
• Use Google Analytics Events to track more than just your
page views and make user interactions visible to you in
your report.
• Use Goals and E-commerce tracking to define your
objectives and measure performance. You will be able to
see reports on how well certain goals and objectives are
being met, such as submitting a contact form or clicking
on an e-mail address. E-commerce tracking will break
down and display revenues in three categories: tax,
shipping, and quantity.
• Google Analytics Display feature will help you to retarget
(or as they call it, “remarket”) users, so you can reach out
again to people who have visited your site and encourage
them to revisit it.
• Annotations will help you determine not just the “what” of
your data analysis but the “how” and “why” something
went wrong. For example, a drop in average conversion
from the previous month or a sudden large increase in
site traffic.
• Intelligence Events lets you set up alerts for a variety of
events, either automatic or custom. They can be things
such as traffic level, conversion level, and conversion rate
level. Alerts can be set daily, weekly, or monthly, and can
be sent by e-mail text message.
• Custom Segments can help you to analyse a particular
segment of data by setting filters and can let you
compare four segments at one time.
• Automate the Google Analytics Campaign Tracking to
track not just direct traffic, referral traffic, organic traffic,
and traffic from Adwords, but also to track traffic from
emails, affiliate campaigns, paid banner ad traffic, etc.
Key Takeaway: By optimising your google analytics you will be
able to capture the traffic and sales that you are missing.
The Definitive Email Marketing Guide ©2017 Aggressive Growth Marketing 13
IN SUMMARY
Improving your website is important if you want your online
presence to be successful. Your website should have the right
content that will entice your visitors to buy from you.
The information in this guide is very useful, so follow the tips
given. You will definitely see a huge difference in your
conversion rate.
Here are the key points to remember:
• Identify your website failure and take the necessary
measures to rectify those failures so that your
conversion rate can increased.
• Prompt customer service, testimonials, call to actions,
etc., are some of the ways in which you can increase
your conversion rate and transform visitors into
customers.
• A clean, and attractive website is a big bonus! Visitors
will stay longer to learn more about you and what you
have to offer.
• Use google analytics to help you harvest and check your
data to see how well you are doing in driving traffic to
your website.
We Innovate. You Escalate.
Forward thinking marketing that will grow your business in 7 days
We are called Aggressive Growth Marketing for a reason. Our team
offers services that are designed to stimulate clear, measurable results
within days.
Kelly Bolton
Founder and Director www.aggressivegrowthmarketing.com | +44 020 7692 8960
