How Filter is helping CMOs and CXOs build successthrough times of upheaval and unpredictability.

Agilityin the faceof uncertainty

We’re all experiencing unparalleled disruption and uncertainty.The global pandemic has taken a painful personal toll with no modern precedent. Now it’s creating a recession and upending businesses, job sectors, and every aspect of our economic landscape.

For marketing and CX leaders working hard to recalibrate and build a strong future for their businesses, Filter’s in-house solutions can maximize control and agility against an unpredictable future – even when that “house” is virtual.

Read on to learn more about how Filter’s in-house approach is helping leading global brands adapt, rebound, and thrive – or contact us today at info@filterdigital.com to schedule a 30-minute discussion.

How we help clients in the time of COVID:

Filter empowers leading brands to develop and deliver world-class marketing and customer experiences. As an in-house solutions partner, we embed our proven expertise right inside the client’s organization – on-site or virtually – to build and manage agencies and teams that can quickly flex and scale as needs change. By integrating with our client’s own people and

practices, Filter gives them greater command of their customer experience to drive growth and innovation with more speed, lower risk, and greater agility.

Your in-house powerhouse

• Solutions to hiring freezes, team productivity constraints, and expanded or unpredictable workstreams

• Physical-to-virtual transitions that help clients seamlessly move events, experiences, processes, and teams online

• XD research, planning, and design solutions to accelerate digital transformation for retailers, or DTC buildouts for CPG brands

• Strategic sourcing solutions to power innovation, drive cost efficiency, and simplify in-house marketing and XD deployments

For CMOs and CXOs looking to navigate an unpredictable landscape, it’s critical to make smart, strategic decisions about the partners they choose. Filter’s in-house approach – even when the ‘house” is virtual – provides many unique and important benefits:

Six ways brands can look toFilter to navigate COVID-19

Bespoke, easily scalable and highly flexible solutions and delivery models to increase agility and reduce business risk

Executional horsepower across a wide array of XD and marketing services to quickly power up campaigns and power through backlogs

Ready access to hard-to-find, hard-to-keep digital expertise, especially in crucial, highly-specialized disciplines

Continuous improvement and process optimization practices to drive productivity and cost-efficiency

An inside approach that provides clients with a high degree of transparency, collaboration, and control of the customer experience

Ready access to leading-edge solutions, services, and technologies as part of Merkleand the Dentsu Aegis Network

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#ReboundRelaunch

It’s time to start planning for your Rebound Relaunch – that moment you put change into action and take decisive steps to recover and grow your business.

What will your Rebound Relaunch look like? How will you transform and mobilize your marketing or CX operations to safeguard your brand through uncertainty?

As a proven in-housing partner, we’re working today with global companies across many sectors to build customized roadmaps that deliver the agility, efficiency, and ingenuity they urgently need to recover and grow.

It’s vitally important work. When will you do it? What are you waiting for?

Filter is here to help.

Now is the time to planfor your Rebound Relaunch “This is an inflection point for marketing,”

emphasizes Gartner VP analyst Ewan

McIntyre. “This needs to be beyond just the simple trimming or shifting of budgets. This needs to be something that can deliver some meaningful efficiencies to marketing. We need to take decisive action today and continue to reappraise that action on an ongoing

basis.”

“CMOs and marketing leaders must be

‘aggressively proactive’ in preparing their organizations for the disruption of the coronavirus pandemic,” advises Gartner.

Have questions, concerns, or needguidance on your Rebound Relaunch?Contact Us

We’re working today with leading brands to navigate COVID-19

At Filter, we believe the best way we can show up now for our clients and the broader professional community is to help ensure a healthy business awaits them and their employees on the other side.

We’re doing that today – supporting one of the world’s leading CPG brands with a virtual marketing team nearly 150 strong; helping a telecom giant transition user research from in-person to remote; driving customers from retail stores to online shopping for a national recreational outfitter. Just to name a few examples.

The following pages provide an overview of the many kinds of marketing and XD solutions our embedded teams – on-site or virtual – can deliver for enterprise clients striving to respond and rebound from the disruptions caused by COVID-19.

#ReboundRelaunch

Virtual event enablement

Companies seeking to take their events, product launches, and in-person engagements virtual need support that can ramp up quickly, deliver expertise and executional horsepower alike, and bring agility to the unique challenges posed by each new event. All while continuing to drive engagement, acquisition, and sponsor value.

Filter brings veteran expertise and a flexible, tailor-fit approach to help clients make the physical-to-virtual transition with speed, impact, and agility. Capabilities include:

The show – and summit, seminar, or conference – must go on(line)

• Dedicated content studios and creative teams to develop event assets, programs, and presentations

• Multichannel campaign management to drive customers online and connect with attendees from discovery to pre-event engagement and post-event activation

• Production and project management for expert, high-value digital event delivery

• Additional support for event strategies and roadmaps, experience design, and more

Retail-to-eTail marketing and CX solutions

Whether your brand has long held a leading presence in e-commerce, or your focus has been heavy on brick-and-mortar, all retailers must take new steps to support shoppers on their offline-to-online journey. With 42% of consumers declaring the pandemic will fundamentally alter their shopping habits, retailers must take tighter control of their customer experience through this transition.

Filter is helping clients respond to retail disruption in two critical ways:

For some, we provide virtual embedded campaign teams and content studios. These solutions enable brands to deploy highly personalized, data-driven campaigns across existing and/or new channels –outreach designed to strengthen the connection with retail customers and demonstrate meaningful value throughout the digital relationship.

We also deliver experience research, strategy, and design solutions that enable retailers to better grasp behavior drivers and barriers to engagement and define and build more compelling experiences – while also mitigating risk and accelerating speed-to-market along the way.

Take command of shoppers’ shift from in-store to online

#ReboundRelaunch

Experience research, planning and design

The health crisis has not only escalated the importance of your digital customer experience, it has reshaped consumer segments, priorities, and behaviors. Recovery and growth will hinge on proactive measures to understand users and deliver compelling, personalized experiences across channels and touchpoints. Brands not in aggressive pursuit of CX transformation are almost certain to be left behind.

Fast-track the transformationof your digital experience

Filter brings veteran expertise and a flexible, tailor-fit approach to help clients make the physical-to-virtual transition with speed, impact, and agility. Capabilities include:

• Virtualized user research for needs/behaviors analyses that drive higher customer engagement, conversion, and loyalty

• XD strategy solutions to translate insights into new journey maps, updated personas, new user scenarios and requirements, etc.

• On-or-offsite XD programs to build concept designs, component libraries, storyboards, wireframes, and more

• Bespoke solutions such as UX design for voice-enabled devices and IoT, XR applications

#ReboundRelaunch

Enablement & enhancementof online customer support services

With in-store/in-person options no longer available, nearly all customer support activities occur online, straining current capabilities. This sudden shift is further complicated when most customer care teams must work remotely. Companies who don’t respond quickly risk both their business and their brand reputation.

Exceed expectations when your customers need you most

Filter brings specialized digital expertise and quickly-scalable teams to help brands tackle this challenge without losing customers along the way. Our bespoke solutions include:

• User experience design – flow and journey maps, templates, design comps, specs, prototypes, and more – for apps and software to manage customer care response

• XD support to build and deploy AI solutions (e.g., chatbots) to automate and increase your response rate to inbound customer care inquiries

• Embedded XD teams for clients looking to accelerate their online service improvements by offloading key processes and workflows

#ReboundRelaunch

Marketing and CX teams are working double-time to pivot content, campaign activity, media strategies, and customer experiences to be relevant and fitting for our current environment. The added load is straining operations already stressed to the limit by personal and economic crises.

Filter builds tailor-fit content studios, campaign agencies, and channel activation teams to support the added work – or to free client resources for these added deliverables by managing “business-as-usual” work.

Similarly, we can deploy a dedicated XD agency or bespoke solution (e.g., user research team) to support development/ongoing changes to customer experience programs – or free up in-house resources for innovation projects while our team provides cost-efficient management of legacy XD initiatives.

Recalibrate forgreater relevancy

Content, campaign andXD support for your marketing pivot

#ReboundRelaunch

Marketing & XD backlog support solutions

Just because some or all your “business-as-usual” marketing has been sidelined during the pandemic doesn’t mean it’s gone away. Many CMOs and CXOs are staring down the barrel at an indefinite backlog of deliverables, and desperately need – or will soon need – additional executional horsepower to work through these tasks. (Bonus points for solutions that improve productivity and cost-efficiency along the way.)

Tackle the backlogbefore it tackles you

With a valuable mix of veteran expertise and executional horsepower that quickly scales and flexes with your backlog, Filter helps clients stay ahead by enabling them to:

• Outsource creative development and content production to “virtually” embedded teams, managed by Filter or the client

• Uplevel support for email, social, display, SEM, and other channel campaigns – or offload large portions of their multichannel campaign operations

• Free up in-house resources for innovation projects while our XD team provides cost-efficient management of legacy product or program initiatives

• Quickly add specialized expertise and top-brand experience to their in-house or virtual organization

#ReboundRelaunch

Specialized teams for marketing & XD

As brands take on the urgent need for new experiences, platforms, content, and approaches that fit the changing landscape, the importance of specialized digital capabilities and world-class expertise has never been more critical. CMOs and CXOs want to bring this expertise in-house – but face hiring freezes and disruption in the talent market, undercutting their resources right when they’re needed most.

Filter makes it easy to deploy and maintain best-of-breed digital expertise for marketing and experience design programs. For emerging brands and global enterprise companies alike, we elevate our client’s performance with tailor-fit solutions from veteran specialists whose expertise was built and refined at leading brands.

We also make it fast to deploy and easy to operate, bringing management infrastructure, best practices and processes, measurement and reporting tools – along with virtual-workforce expertise – so you don’t have to build and manage it all yourself.

We’ll work with you and your marketing leadership to quickly assess needs, design solutions, and provide flexible delivery models – all to ensure your brand will emerge from this tumult even better equipped and empowered to drive growth.

Get the expertise you need when it’s harder to hire

#ReboundRelaunch

Insourcing solutions for greaterefficiency, productivity, and innovation

As brands begin to make their Rebound Relaunch, expectations will rise even as conditions remain highly fluid and unpredictable – leaving marketing leaders to swiftly and smartly adapt to whatever changes come their way. This is where CMOs can leverage the unique value of an in-housing partner like Filter.

Build agility in the faceof uncertainty

• Filter can swiftly deploy an embedded solution of nearly any configuration, and can rapidly grow or adjust that solution to match new business dynamics

• We leverage our inside position and operational expertise to help clients improve – and continuously optimize – the practices, processes, and modalities of their marketing organization

• As an in-housing partner, we improve transparency where other partners may diminish it, enabling CMOS and CXOs to better track spend, effort, and return on their CX investments

• Free up in-house resources for innovation projects while our XD team provides cost-efficient management of legacy product or program initiatives #ReboundRelaunch

LET’S GET STARTED

#ReboundRelaunch

How we work with youFrom first meeting to final deployment, we provide a simple, proven process to quickly deploy a campaign team, content studio, embedded agency, or whatever expert marketing solution you need to drive business outcomes. The same goes for XD solutions: user research, UX strategy and design, product-market validation, and other bespoke offerings.

We have collaborated with hundreds of companies across numerous industry verticals, to design and build teams, processes, operating frameworks, engagement models, and custom measurement and monitoring tools so they don’t have to build and manage it all themselves.

Filter also brings expertise in virtual workforce enablement. Since the start of the coronavirus outbreak, our ability to provide in-house solutions to clients remains undiminished – even though the “house” we

work in is now virtual. As we and our clients have moved to a work-from-home model, Filter processes, management, and infrastructure have adjusted seamlessly to support this change.

OUR CLIENTS INCLUDE:

Take the first stepThis straightforward process starts with a simple step: a 30-minute phone call to discuss your circumstances, answer your questions, and assess if and how Filter is a good fit for your needs.

CONTACT US

FILTER + MERKLE

As a Merkle company, we can easily augment our embedded solutions with an industry-leading array of performance marketing capabilities.

With nearly 10,000 people in more than 50 offices around the world, Merkle brings world-class expertise and advanced, proprietary technology to help leading brands make their advertising more addressable, their experiences more personal, and manage relationships over time. Together, there’s no challenge we can’t tackle for our clients.

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