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Agricultural Marketing Service
Opportunities for Farmers Markets within USDA
Farmers Market Promotion Program GrantsCFDA No. 10.168
American Farmland Trust WebinarApril 13, 2011
Carmen H. Humphrey, Branch Chief and Program ManagerMarketing Services Division’s
Farmers Market Promotion Program (FMPP) Grant ProgramAgricultural Marketing Service, USDA
Farmers Market Promotion Program
The Farmers Market Promotional Program (FMPP) is a competitive grant program to help establish, promote, and expand direct producer‐to‐consumer market opportunities of domestic agricultural products and agritourism.
Authorized by the Farmer‐to‐Consumer Direct Marketing Act of 1976, the FMPP will grow to $10 million per year for FY 2011 and 2012.
Farmers Market Promotion Program
Eligible Entities
Agricultural cooperatives, producer networks, and producer associations*
Tribal and local governments
Non‐profit corporations
Public benefit corporations and economic development corporations
Regional farmers’ market authorities
* Producer networks and producer associations were added in the 2008 Farm Bill
Farmers Market Promotion Program
No matching required
Minimum grant award = $2,500
Maximum grant award = $100,000
Project length < 24 months
10% of total awards will fund new electronic benefit transfer (EBT) projects at farmers markets
Farmers Market Promotion Program
Eligible Activities
Projects that promote training, education, technical assistance and information sharing for farmers, vendors, and market managers to enhance sales volumes, self‐sufficiency, and product safety.
Projects that improve consumers’ access to and utilization of direct farm markets/marketing outlets.
Projects that address operational or market management issues to enhance product value and sales, increase revenue and efficiency, or reduce expenses.
Farmers Market Promotion Program
Ineligible Activities:
Acquisition of land or a building(s)
Repair, rehabilitation, or construction of a building(s)
Political or lobbying activities
Projects funded by other public, private, Federal organizations
Farmers Market Promotion Program
New for 2011?
30‐day application period; received by date
Separate applications for EBT and non‐EBT projects
Written proof of eligibility
No exceptions for missing application information
Farmers Market Promotion Program
Proposed FMPP Priority for FY2011:
Increasing Food Access in Food Deserts
What is a food desert? An area with limited access to affordable and nutritious food, particularly areas composed of predominantly lower‐income neighborhoods and communities.
Farmers Market Promotion Program
How do I know if my project is in a food desert? Check the website at:
http://apps.ams.usda/gov/fooddeserts/foodDeserts.aspx
Farmers Market Promotion Program
What makes an FMPP project/narrative more competitive?Reviewers can easily determine that the applicant:
Followed the directions (Guidelines)
Has a clear work plan and realistic timeline
Addresses each evaluation criteria
Farmers Market Promotion Program
What makes an FMPP project/narrative more competitive?Reviewers can easily determine that the applicant:
Has a well‐defined, thorough budget
Has measurable outputs and outcomes that demonstrate real impact
Website tools:
Pre‐Application Guide
FMPP Guidelines
Performance Measurement & Evaluation
Application checklist
FAQ
Farmers Market Promotion Program
Farmers Market Promotion Program (FMPP)USDA, Agricultural Marketing ServiceMarketing Services Division1800 M Street, NWRoom 3012 – South TowerWashington, DC 20036-5802
202.694.4000 // 202-720-8317 in late May
www.ams.usda.gov/FMPP
Farmers Market Promotion Program
Timelines:
Applications must be RECEIVED BY AMS by (TBD),
2011 (or by 11:59pm EST via www.grants.gov)
Email notification of application receipt – TBD
Review process – TBD
AMS announces awards before the end of September
Funds available to awardees – October 2010
Farmers Market Promotion Program
202‐720‐8317
Carmen HumphreyBranch [email protected]
Ricardo [email protected]
Linda BrowneAgricultural Marketing [email protected]
Karl [email protected]
Camia (Mia) LaneAgricultural Marketing [email protected]
Alicia Bell‐SheeterAgricultural Communication Specialist
Alicia.Bell‐[email protected]
