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8/4/2019 Agricultural Produce Marketing
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4/8/12
Agricultural
ProduceMarketingImporatnce,Problems, Lines of Improvement
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Characteristics
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Physical Process
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Market PricingMechanism
• Understanding the pricingmechanism according to the law
of Demand and Supply.• Need of producer for cash.
• The Dealer who acts as the
intermediaries.• Competition among Dealers.
•
Prices vary depending up on the
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Importance
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Importance
Increase inFarmer's
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Problems
• Lack of organization.
• Superfluous middlemen
• Forced Sales.
• Multiplicity of MarketCharges.
• Multiplicity of weights &
Measures.
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Problems
• Malpractices in the Market.
• Means of Transportation not well
developed.• Absence of grading and &
standardization of Products.
• Lack of Financial facilities atcheaper rates.
•
Lack of Information regarding
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This Presentation isby….
MohitPanveli
NishaSinghRajawat
KaranSinghania