AGRO MAXGroup Presentation

CONTENTS1. SITUATION ANALYSIS• Extend of Demand• Segmentation Basis• Target Market• Competitor Analysis• Swot Analysis2. CONSUMER ANALYSIS• Questionnaire3. INTRODUCTION OF PRODUCT AND COMPANY• Introduction Of Company And Product• Profile, Attributes And Features Of Product• Competitive Product Advantage• Product Image And Brand• Data Acquisition

4. DIRECT MARKETING OBJECTIVE

5. STRATEGIES

6. MEDIA STRATEGIES

7. CREATIVE STRATEGY

8. DIRECT MARKETING BUDGET

Extend of Demand

we can identify the various factors responsible for the determination of demand. one of the factor is future demand of fertilizer.

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Pakistan is internationally recognized as an agrarian economy, providing employment to an over-whelming 44.7%of the population and contributing about 21.8% to the country’s GDP

Segmentation Basis

• High class farmer

• Medium class farmer

• Lower class farmer

Competitor Analysis

• Engro Fertilizer

• Pak China Fertilizer

• Fauji Fertilizer

• Pak Arab Fertilizer

Target Market

SWOT Analysis

Strength

1. Quality product2. Affordable prices3. Skilled labor4. Strong Marketing strategies

Weakness

1. Inexperience suppliers2. Insufficient transportation3. No Market Share

Opportunities1. Large number of farmers2. New technology3. Shortage of urea4. Long term planning

Threats1. Power shortage2. Corrupt government officials3. Instability in Price

CONSUMER ANALYSIS

Introduction Of Company And Product

Company

Agro max will be one of Pakistan’s most progressive, growth oriented organizations, yet we never forget where we came from. Our history is a part of who we are today.

Product

We plan to develop a loyal customer base all across Pakistan not only by providing farmers with quality fertilizer, but also through extensive market development activities.

– Agro Urea– Agro Zarkhez– Agro DAP

Competitive Product Advantage

• Skill Labor Force

• Good Raw Material

• New technology

Data Acquisition

• Contacts

• Trends for fertilizer

• Surveys

Fulfilling Smart Criteria Objectives To Your Campaign

• Profitability Objectives

• Market Share Objectives

• Promotional Objectives

• Objectives for Survival

• Objectives for Growth

Marketing Mix and strategies

• Promotion of the foundation

• Promote the internal

• Promotion of direction

• To promote the practice

• Promotion of the external factors

Agricultural Activities

Media Strategy

• Where to advertise?

• When to advertise?

• What media type to use?

Creative Strategies

Agriculture Expert Opinion

Mobile Fertilizer selling units

Loyalty Card

Direct Marketing BudgetOur company have 21million Budget For Marketing Activities