AgriProFocus Indonesia Annual Report 2014

Annual Report 2014

AgriProFocus Indonesia

1 AgriProFocus Indonesia Annual Report 2014

Colophon Report compiled by: Lisette van Benthum Dania Rari Pratiwi

Contact Information AgriProFocus Indonesia

AgriProFocus Netherlands

Dania Rari Pratiwi Country Network Assistant Visiting & Postal address HIVOS ROSEA Jl. Kemang Selatan XII No. 1 Jakarta Selatan 12560 Indonesia T : +62 21 789 24 89 ext. 144 E : [email protected] Website http://agriprofocus.com/indonesia

Lisette van Benthum AgriProFocus Network Facilitator Visiting & Postal address AgriProFocus Jansbuitensingel 7 6811 AA Arnhem The Netherlands T: +31 (0)26 7600 396 E: [email protected] Website www.agriprofocus.com

http://agriprofocus.com/indonesia

http://www.agriprofocus.com/


CONTENT Foreword from Country Coordinator and Network Facilitator ........................................... 4 1. Introduction .............................................................................................................. 5 2. Sharing knowledge and co-creation ........................................................................... 7

2.1 General overview .............................................................................................. 7 2.2 Network development and coordination ........................................................... 8 2.3 Business and partnership brokering ................................................................. 10 2.4 Innovation communities .................................................................................. 11 2.5 Platform for debate and learning ..................................................................... 14 2.6 Appreciation ................................................................................................... 15

3. Market uptake ........................................................................................................ 18 4. Management .......................................................................................................... 19 5. Financial management ............................................................................................ 20 6. Analysis and conclusions ......................................................................................... 21 Annex 1 Finance ....................................................................................................... 22 Annex 2 Events overview .......................................................................................... 23


List of Acronyms 4C association Multi-stakeholder sustainable coffee platform API Indonesia Peasant Alliance (Aliansi Petani Indonesia) CBI Center for Promotion of Imports from Developing Countries (part of Dutch

Ministry of Foreign Affairs) CIPTA Local NGO in Indonesia CSR Corporate Social Responsability DANIDA Danish Development Cooperation ETP Ethical Tea Partnership EWINDO East West Seed Indonesia f-2-f Face to Face meetings FDOV Facility for Sustainable Entrepreneurship & Food Security FFI Frisian Flag Indonesia (part of FrieslandCampina) FIELD Farmer's Initiative for Ecological Livelihoods and Democracy G4AW Geodata for Agriculture & Water GAPMMI Association of Food and Beverages Businesses in Indonesia (Gabungan

Pengusaha Makanan dan Minuman Indonesia) HIVOS Dutch development organization guided by humanist values IC Innovation Community ICCO Dutch development organization ICCRI Indonesian Coffee and Cocoa Research Institute ICO International Coffee Organization IDH The Sustainable Trade Initiative IFC international Finance Corporation (part of World Bank Group) IVEGRI Indonesian Vegetable Research Institute KAIL Local NGO in Indonesia (Kuncup Padang Ilalang) KKI Javara Social enterprise in Indonesia (Kampung Kearifan Indonesia Javara) KRKP People’s coalition for food security (Koalisi Rakyat untuk Kedaulatan

Pangan) LPPSLH Research Institute (Lembaga Penelitian dan Pengembangan Sumberdaya

dan Lingkungan Hidup) LSDPQT/SPPQT Farmers Alliance (Serikat Paguyuban Petani Qaryah Thayyibah) LYART Consultant MCA Indonesia Millenium Challenge Account Indonesia M-CRIL Micro-credit Ratings Internastional Limited MDF Training and Consultancy Organization, Dutch-based NGO Non Governmental Organization NSO Netherlands Space Office OXFAM Dutch development organisation PISAgro Partnership for Indonesia Sustainable Agriculture ROSEA Regional Office South East Asia SNV Dutch development organization TSTF Triodos Sustainable Trade Fund UK United Kingdom UN WFP United Nation World Food Programme VECO Vredeseilanden Country Offices (Belgian development organisation) VegImpact A program of Wageningen University, Fresh dynamics Asia and IVEGRI,

aimed at improving vegetable production and marketing for small farmers in Indonesia.

WWF World Wildlife Foundation YSC Local NGO in Indonesia (Yayasan Sahabat Cipta)


Foreword

Dear AgriProFocus Indonesia network members, It is with great honor we present the AgriProFocus Indonesia Annual Report 2014 to you. In 2014, the AgriProFocus Indonesia network has become stronger and more developed in comparisson to 2013. The number of members grew by 50%, varying from farmers, local NGOs, international NGOs, knowledge institute, companies, and individuals who share the same interest for supporting farmers entrepreneurship. Being a start-up network, AgriProFocus Indonesia had its ups and downs in 2014. But with strong support from its members, AgriProFocus Indonesia keeps on growing and developing. We sincerely thank all of you for your support to the network. In 2015, we plan to do more activities within our Innovation Communities and strengthen the network to bring more benefit for our members. We realize that as a member-based network, we need your support and encouragement to make 2015 a better year for AgriProFocus Indonesia and its members. If you have ideas to share, please do not hesitate to share it with all of our members on our online platform (www.agriprofocus.com), or by contacting us by email. We look forward to work together with you in 2015! Best regards,

Dania Rari Pratiwi Country Network Assistant

Lisette van Benthum Network Facilitator

http://www.agriprofocus.com/


1. Introduction

This annual report 2014 summarises the results of AgriProFocus Indonesia, the multi-actor network that AgriProFocus created with its members in October 2013. AgriProFocus Indonesia is part of the global AgriProFocus network.

As a network we believe that primary producers are key to local economic growth, sustainable agri-food systems, and food security for all. AgriProFocus convenes stakeholders from the private and public sector and civil society that are committed to work with entrepreneurial farmers.

We work through sharing and co-creating in order to improve the support system for farmer entrepreneurship.

This report provides an overview of what the network has delivered in 2014 under its four service areas (planned and unplanned):

a. Network development and coordination. b. Business and partnership brokering. c. Innovation communities. d. Platform for debate and learning.

A few important developments within of AgriProFocus Indonesia in 2014 are: The AgriProFocus Indonesia on-line member

network grew from 120 members to 180 members, an increase of 50%.

New partnerships came under development with a/o 4C association 1 regarding coffee and cooperation with HIVOS, Veco and CDI/WUR regarding coffee are explored.

A new partnership emerged with Enviu, Royal Haskoning/DHV, IUCN and FMO for the Challenge ‘Farming, the Next Generation’.

AgriProFocus Indonesia became a member of the National Coffee Platform initiated by IDH.

The AgriProFocus Indonesia coordinator unfortunately left the organisation and a new full time assistant fortunately joined the organisation.

The youth & farming Innovation community successfully organized the youth ambassadors campaign, which will be continued in 2015.

A network meeting was held in December 2014, during which a number of initiatives were presented to the members of the network. Also during this meeting input from the members was gathered for the 2015 year plan.

1http://www.4c-coffeeassociation.org/

http://www.4c-coffeeassociation.org/


For the third consecutive year we have asked stakeholders how they have appreciated the network’s services. Throughout the report you will find the results of this survey. This report provides insight into how various stakeholders have been able to use lessons, knowledge, contacts, business oppportunities and support of the network to their benefit. Through our annual network survey, stakeholders have reported back on the business deals, innovation uptake and policy improvements they have achieved as a result of AgriProFocus network activities. AgriProFocus Indonesia was launched in October 2013 and consists of a coordinator and a network assistant, hosted by the HIVOS ROSEA in Jakarta, Indonesia and supported by a Network Facilitator based in Arnhem, the Netherlands. Starting-up a new country network is a challenge, since Indonesian, Dutch and international organizations, companies and knowledge institutes need to get to know the potential of the network. A start-up year therefore often means a high investment in making the added value of the network known, getting to know the stakeholders and their demand for linkages and joint learning and through that find the opportunities for joint activity & learning. This reports provides you with an overview of opportunities found and acted upon in 2014, while the annual plan 20152 provides you an overview of the opportunities which will be acted in the coming year. Partially this concerns continuation of succesful activities of 2014 such as youth & farming, the youth challenge with Enviu and Royal HAS Koning, coffee and finance with 4C and most probably HIVOS, VECO and CDI/WUR.

2 AgriProFocus Indonesia Annual Plan 2015: http://agriprofocus.com/upload/post/1501213_AgriProFocus_Indonesia_Annual_Plan_20151426759441.pdf


2. Sharing knowledge and co-creation 2.1 General overview

AgriProFocus Indonesia was created in October 2013 and experienced its first full year of functioning in 2014. The year 2014 was all about establishing the AgriProFocus brand, making known to our (potential) members how they could benefit from membership of the AgriProFocus Indonesia network. During the year we organized a modest number of events for and with our members:

Theme Event Name Date # of Participants

Female %

General Gathering/business Punch 28-apr-2014 15 60%

General Gathering/business Punch 12-aug-2014 17

G4AW G4AW workshop 07 May 2014 42 40%

Youth Young Ambassador training 20-26 Oct 2014 30 13%

Youth Inauguration Young Agri-Preneurs 26 Oct 2014

General Networking event 11-dec-2014 33 64% Note 1: For a full overview of these events, including the ratio Indonesian and foreign participants and the type of organisations who participated, please see Annex 2. Note 2: We do not know the number of participants during the inauguration ceremony of the young agri-preneurs, since it was held in a public parc (outside). It was a no-formal-entrance low-threshold event.

From the graph below (figure 1), titled: ‘AgriProFocus Indonesia, Events 2014, participants by organisation’ we can conclude that the majority of participants in the events this past year

were employees of NGO’s and development agencies (58%), followed by knowledge institutes (31%). This has proven to be a normal patern for start-up country networks. In the near future we need to expand and diversify the network and event attendence with farmers’ organisations and companies. As we have learned in other countries over the years, this development takes time, but needs to be a priority in the coming years.

31%

4%

4%

58%

3%

Figure 1: AgriProFocus IndonesiaEvents 2014

Participants by organisation

Farmers’ Organisations Companies

Government NGOs/ dev. agencies

Knowledge Institutes


2.2 Network development and coordination

It is the aim of AgriProFocus Indonesia to be the port of call in Indonesia for all stakeholders to create linkages and potential synergies with regard to farmer entrepreneurship and food security.

AgriProFocus Indonesia has grown from 120 registered members by end 2013 to 180 registered members by end 2014. The gender balance of the network (see figure 2) remains almost unchanged in comparisson to the previous year. If we compare this to the gender balance among participants in the AgriProFocus Indonesia events (see paragraph 2.1.) we see that both the on-line platform and the events are close to ‘in balance’ regarding gender. With the difference that the rate of male registered on-line members is higher than the rate of female registered members. This while the rate of female participants in events like the BusinessPunch and networking events are higher than the rate of male participants in these events. Even though the almost ‘in-balance’ in 2014, we need to keep an eye on this and strive for an even more perfect balance and take care for not creating an imbalance in the future.

The graph ‘Composition Professionals’ shows the registered members of AgriProFocus Indonesia and divides them by type of organisation they work for. At the same time the graphs compares the difference in composition in 2013 and 2014. Note that 100% = 120 professionals in 2013 and 180 professionals in 2014. From this analysis we can conclude that there has been

a slight deduction in percentage of NGO professionals and an increase in the percentage of enterprise and network professionals who joined AgriProFocus Indonesia. This is a positive development which we aim to continue in the coming years. For the coming years our focus regarding the composition of professionals should be on increasing the percentage of enterprise and famer organization members until a healthy balance of all types of professionals is reached.

Important to mention in the context of Indonesia, is that next to the AgriProFocus Indonesia on-line platform, the Facebook page of the AgriProFocus Indonesia has also successfully been revived. The Facebook page currently has 91 followers. AgriProFocus Indonesia reaches more people through Facebook compared to the current on-line platform. For instance, on the announcement of Young Agripreneurs Ambassadors, the on-line platform reached 111 viewers and Facebook reached 149 viewers. Therefore AgriProFocus Indonesia will continue to use both forms of media side by side; drawing the attention through Facebook and leading them to the AgriProFocus on-line platform for more information, useful linkages and interaction.

75 114

45 66

0%

20%

40%

60%

80%

100%

2013 2014

Figure 2: Gender composition 2014AgriProFocus Indonesia

Men

Women

0% 10% 20% 30% 40%

NGO

Farmers Organisation

Enterprise

Knowledge Institute

Network

Government

Other

Figure 3: Composition ProfessionalsAgriProFocus Indonesia

2014 2013


Through other social media, such as LinkedIn, the coordinator posted information about AgriProFocus Indonesia, leading to some new members registering on the online platform. Several companies contacted AgriProFocus Indonesia to know more about its activities. For instance, Accounting for International Development (AfID) based in UK and Sustainable Agriculture & Impact Investment based in India. AgriProFocus Indonesia explored and attended various face-to-face discussions, such as:

1. PISAgro General Assembly with specific focus on the PISAgro working group on Finance for Agriculture led by IFC.

2. Development of the Coffee Sustainable Platform initiated by the Ford Foundation. 3. Specialty coffee marketing strategy organised by CBI. 4. Launch of the Indonesia Economic Quarterly organised by Paramadina University in

partnership with the World Bank. 5. Roundtable discussion on Social Investment organised by Social Investment

Indonesia. During this event the coordinator met several companies having successful CSR programs such as Danone (Aqua) and Nestlé. Some mining and tobacco companies (Indika Energy and Sampoerna) claimed that they have difficulties to find local NGO’s who are willing to work with them.

6. Enviu visited Jakarta to find possibility to expand their work in Indonesia. Jointly with Royal Haskoning, IUCN, FMO and Enviu we are currently exploring the start-up of an innovation challenge on Youth & Farming in Indonesia in 2015.

7. AgriProFocus Indonesia joined the robusta expert meeting organised by IDH on 10 September and became member of a task force to work on coffee pesticide. This can be an entry point for AgriProFocus to connect the IDH program in Indonesia to the network.

8. Starting to have closer communication with Ethical Tea Partnership (ETP) to promote the toolkit on gender in value chains in the tea sector. ETP informed us that they are already applying gender equality in their practices, but only at company level and not yet at their supplier level (tea producer/farmers). This might be an opportunity to further investigate in 2015.

9. Starting to have a close communication with IDH in order to investigate the opportunity for them to use the toolkit (Coffee as Family Business) in their project sites in Indonesia.

AgriProFocus Indonesia also developed contacts with parties having similar concerns such as: GAPMI, ICCRI, Bina Swadaya, Garuda Food, Ford Foundation, WWF, Nestlé, Unilever Foundation, MCA Indonesia. Two Networking Punches were organised by AgriProFocus Indonesia:

1. On 28 April, it was attended by about 15 people and all Innovation Community leaders (except for Sustainable Business Services which until now is still vacant).

2. On 12 August, it was attended by 17 people and three Innovation Community leaders. During the networking Punches the IC leaders connected and found opportunities for cooperation between the IC’s. The IC Youth &Farming will stimulate the Young Agripreneurs Ambassadors to attend the Finance Fair in 2015 and they will join the Business Matchmaking. During a hand-over visit of Mr. Roel Snelder and Lisette van Benthum as the Network Facilitator of AgriProFocus Indonesia and subsequent meetings with a number of AgriProFocus Indonesia partners it became clear that a significant number of members is active in coffee, while joint action and learning could be improved. We saw this as an opportunity and therefore participated in many coffee discussions and fora, such as:


A discussion on the development of a Coffee Sustainable Platform initiated by the Ford Foundation.

Discussion on specialty coffee marketing strategy organized by CBI.

The HIVOS climate and coffee conference in Amsterdam.

The Robusta expert meeting by IDH in Jakarta.

The ICO international conference on coffee and access to finance in the UK (23 September). AgriProFocus Indonesia intends to become an important communication & learning hub regarding coffee in Indonesia. Concrete activities are planned with a/o 4C, a focus on access to finance for the coffee value chain during the finance fair in 2015. Regarding Network Development and Coordination we can conclude that the network is growing gradually, but slowly. Important links have been made to existing networks and thematic meetings in Indonesia; such as PISAgro, the coffee platform, etc.

2.3 Business and partnership brokering

The aim of AgriProFocus Indonesia for 2014 was to develop a profile in brokering business and partnerships. This included:

Support through network coordination in linking requests for support with competencies of members in the network.

Brokering contacts and partnerships will initially – but not exclusively - focus on horticulture, rice, cocoa, coffee and palm sugar sectors.

Development of an agri-business directory and trading facility on the online platform. Improve access to a central place for market information for members. Stimulate joint resource mobilization by members for agri-business development

programmes and investments. AgriProFocus will do this through a/o identifying and promoting opportunities for funding and facilitation of consortia of members.

Below we provide you with an overview of linking and brokering activities which took place in 2014:

DANIDA Sharing information on DANIDA Business Partnership Development. This program facilitates Danish companies looking for business partners in Indonesia. Unfortunately, there were no AgriProFocus members who could meet the criteria of the program during 2014. The intention is to link DANIDA to the business matchmaking in the Finance Fair.

NSO–G4AW Workshop In May 2014, AgriProFocus Indonesia organised an information workhop for Geodata for Agriculture and Water (G4AW) of the Netherlands Space Office (NSO). AgriProFocus developed the quick scan as a preparation for the workshop. The workshop was attended by 42 participants from 27 institutions consisting of private sector, government institutions, knowledge institutions and NGO’s.

FDOV call AgriProFocus Indonesia encouraged ICCO, HIVOS and OXFAM to work together in responding to the FDOV call for proposals. HIVOS and ICCO indicated they are working on it with their own local partners. The call does not respond to the focus areas of OXFAM.


Broker cooperation between seed company and ICCO AgriProFocus Indonesia introduced East West Indonesia seed company (Ewindo) to ICCO in order to explore potential cooperation. Currently they are discussing on the possibility to work on urban farming.

Horticulture VECO asked AgriProFocus Indonesia if there is a member organisation working on horticulture, as they are planning to work on this sector in Java. The Coordinator connected them to Ewindo. There is no update whether there has been successful follow up.

Capacity building of Young Farmers Introducing SNV to Friesland Campina (Frisian Flag Indonesia/FFI) to help them in capacity building of young dairy farmers (sons of dairy farmers in West Java). This was to be part of the FFI program under FDOV. A proposal was developed and handed-in by SNV and AgriProFocus. FFI unfortunately decided to do capacity building on their own.

Rice Encouraged KRKP (people’s coalition for foodsecurity) to integrate their project on rice and expand it by collaborating with other members who are also working in the rice sector, including VECO, ICCO and HIVOS. Currently, VECO and HIVOS are discussing the possibility to work together.

Identification mission of Triodos Sustainable Trade Fund Facilitated Triodos Sustainable Trade Fund (TSTF) to meet potential partners. Through matchmaking by AgriProFocus Indonesia TSTF met with AOI, ICCO, CBI.

Urban Farming Ewindo approached AgriProFocus Indonesia in order to help them find a suitable partner to promote their urban farming technology. They asked for the possibility to meet with members of AgriProFocus to work together on Urban Farming projects such as the Ewindo urban Famring activities in Marunda, Jakarta. Urban Farming is one of the activities on the agenda for 2015.

On-line directory In order to offer the members access to a useful overview of relevant businesses, development organisations and knowledge institutes a consultant was hired to collect the right information from (potential) AgriProFocus members to be posted in the form of a directory on the on-line platform. A directory of 180 relevant organizations was built and will be is put on-line when the new AgriProFocus online platform was launched in November of 2014.

2.4 Innovation communities During the kick-off of AgriProFocus Indonesia in October 2013, the AgriProFocus Indonesia members flagged four areas to focus on as a first joint agenda. Around each topic a coalition has been formed to drive specific action plans. These four so-called Innovation Communities are the following:

IC Youth & Farming Improving the image of farming as a viable and cool business for young Indonesians, led by Oxfam Novib.


Increasing market access Improving the availability and dissemination of reliable market intelligence both domestic and international, led by CBI.

Access to finance Developing strong farmer owned business cases to lobby financial service providers and banks to invest in farming, led by ICCO.

Sustainable business development models and services Consolidate and learn from best practice, lead to be confirmed. During the launch of AgriProFocus Indonesia in October 2013, the four IC’s indicated above were identified and IC leaders were identified. In 2014, not all leaders were available and had time to spend for their Innovation Community (IC). The IC Sustainable Business Development Models and Services never really materialized. The following organizations were actively approached to lead, but all indicated to not have sufficient time to do this; Veg Impact, EWIndo, Aid Environment and SNV. The IC Increasing Market Access is led by CBI. The members originally included: CBI, Indogreen Seed, Lesman, KRKP, API, UN WFP, LYART, Petrasa, Aid Environment, Ron’s farm organic, AOI and FIELD. The leader announced two meetings in early 2014, but no members could make themselves available. In 2014 we decided to focus on the two Innovation Communities in which energy is seen among the members of the network: the IC Youth &Farming and the IC Access to Finance. The two IC’s which proved not to be a priority to a critical mass of the members will not be pursued for the moment. This was discussed during the Networking Event at the end of the year. During this meeting the interest for the two IC’s Youth and Finance was confirmed and new energy and interest was found among the members for the IC Market Access and then mainly focussing on local market access. Early 2015, a brainstorm with interested members is planned. This might turn into the revival of the IC or simply into one or more short term networking activities around the theme; whichever is decided to be the most useful and feasible to the members.

IC Youth &Farming Originally, the IC Youth and Farming was led by HIVOS. Due to time constraints HIVOS was not able to take up the leadership position. Therefore HIVOS asked Oxfam to take over the leadership position. This IC has been very vibrant in 2014. The current group members are: Oxfam (leader), API, KAIL, ETP, KKI – Javara, MDF – Asia, YSC, LPPSLH, Ron’s farm, FIELD, EWIndo, LSDPQT/SPPQT. The most active among them are Oxfam (lead), KRKP and Ewindo. The IC selected Young Agripreneur Ambassadors and through them promoted farming as a viable and cool business to youth. There were 35 applicants and 12 of them (F: 3 and M: 9) were selected to be the candidates for the Young Agripreneurs Ambassadors. But just before the event took place, 4 candidates informed AgriProFocus that they would not be able to continue their participation. Two (both female) because their family did not agree; one because his farming area was in a conflict area (about to be converted to other use) and one with no specific reason.


All candidates of Young Agripreneurs Ambassadors were invited to join a one-week training in Bogor. Company visits were part of the training; East West Seed Indonesia, a multinational company focusing on seed; Cimory, a national company working on dairy-based products; Agatho, a local organic farming business and Agribusiness Development Centre under Institute Pertanian Bogor, which has been managing agribusiness as part of the institute’s project developed in partnership with Taiwan. The trainers/resource persons for the training came from different background and three of them are also member of the AgriProFocus online platform (Intan, Sigit Susilo and Hariyadi). At the end of the session, three candidates were selected to be the Young Agripreneurs Ambassadors. They are:

1. Muhammad Tanfidzul Khoiri (age 21) with his business focusing on sheep rearing applying integrated organic and zero waste agriculture, from East Java.

2. Muliana (age 34) with her business focusing on producing organic fertilizers with additional business on vegetable gardening and poultry (baby chicken) from South Sulawesi.

3. Tony Aditya (age 24) with his business on processing edamame (Japanese pea) produced by local farmers and exporting to Japan and Kuwait.

AgriProFcus Indonesia and the Innovation Community Youth & Farming presented the Young Agripreneurs Ambassadors track to the government officers under the Ministry of Agriculture, during a meeting with Badan penyuluhan dan pengembangan sumberdaya pertanian (Extension and Human Resource Development for Agriculture Office). They invited AgriProFocus to connect the activities of IC Youth & Farming to their similar program such as International Farm Youth Exchange (IFYE) for learning and hands-on experience in an agricultural setting in other countries and Forum Komunikasi Pusat Pelatihan Pertanian dan Pedesaan Swadaya (P4S). They also suggested AgriProFocus to contact the Ministry of Youth and Sport, as they have a program for youth in agriculture as well. This will be taken up in 2015. The main activities of the IC Youth and Farming in 2015 will be executing the follow-up plan for Young Agripreneurz Ambassadors. This plan has also received many interest from other AgriProFocus members during discussion at the Networking Event in December 2014. In early 2015, the members of IC Youth and Farming are going to meet to plan series of events to support the Young Agripreneurz Ambassadors 2014, and to also prepare for the next batch of Young Agripreneurz Ambassadors.

IC Access to Finance During the inception of this IC it was decided that ICCO would lead this Innovation Community while CIPTA, SPPQQT, Hortichain centre, Banana Association, Solidaridad and Saranacipta Saptapesona indicated to be interested to be a member of the IC. In practise the most active members who started preparing the Finance Fair with AgriProFocus were ICCO (lead), Hortichain Centre, Solidaridad and Yeni (the country representative of MCRIL). Since the Business Punch in May, during which the IC Finance pitch was presented, there has been a regular monthly meeting. The Finance Fair was planned to take place in the 4th quarter of 2014. The fair would have consisted of: A fair-ground for display of financial services by banks, MFI’s and other financial

institutions as well as an opportunity for other relevant organizations to display their products or services.

A conference part for more in depth discussion on factors currently hampering access to finance for agriculture in Indonesia.


Dragons Den: a space for entrepreneurs to pitch their business venture in front of a panel of relevant stakeholders.

B2B meetings during which farmers and business can meet one-on-one with relevant financial institutions to talk business.

The organization of such a fair took more time and required more detailed planning than previously expected. It was therefore decided to postpone the finance fair to early 2015. This decision disappointed ICCO, the lead of the IC. Therefore ICCO decided to step down as lead. AgriProFocus and other members will continue with the preparation of the fair. Parties which have expressed their interest are: 4C association, HIVOS and CDI/WUR.

2.5 Platform for debate and learning

AgriProFocus Indonesia invites members to share and communicate their activities and good practice in various ways.

Visibility and co-organizing support for member events on farmer entrepreneurship and food security e.g. in specific commodities such as coffee, palm sugar, dairy.

On a daily basis by sharing content through the online platform3. Through twitter @apf_indonesia and by liking AgriProFocus Indonesia on Facebook4.

Provide online platform training to members.

In november 2014 AgriProFocus launched its new worldwide online platform. Before that time every AgriProFocus Country Network had its own platform through the application called ‘Ning’. The members of the Ning-platform were migrated to the new platform which now connects all members of AgriProFocus world-wide, but at the same time offers a specific section for each individual country network.

Several calls have been distributed through the online platform including: Local Cooperation Fund from Finland Embassy, Common Fund for Commodies, FDOV, G4AW, ARF, DANIDA and MCA Indonesia. The calls were also shared through Facebook. Using @apf_indonesia we shared events, such as the launching of World Bank report on Indonesia Economy Outlook, the ADB report on Key Indicators for Asia and Pacific 2014, etc. Using the on-line platform and Facebook, we also assisted members in publishing and/or sharing their news and events:

1. HIVOS: publishing job vacancy 2. Veg Impact: publishing opportunity for farmer group and job vacancy 3. Oxfam: publishing job vacancy, sharing campaign 4. ICCO: publishing job vacancy 5. SNV: sharing its market scoping study on inclusive business development and

investment in Indonesia. 6. VECO: sharing their event on rice expert meeting.

3http://agriprofocus.com/indonesia 4https://www.facebook.com/apfindo?fref=ts

http://agriprofocus.com/indonesia

https://www.facebook.com/apfindo?fref=ts


We analysed the activities on the old on-line platform in 2014. This is the platform which was mainly used in 2014. An overview of the analyses is given in the next paragraphs. From the graph ‘Online activities’ we can conclude that the number of News items, Forum discussions and Announced events has significantly increased in 2014. Which is not strange and was to be expected seen that the network only started in October 2013 and thus was only functional 3 out of the 12 months of the year.

If we look at the using pattern of the members of the AgriProFocus Indonesia platform (see Figure 5: ‘Online traffic’) we see that the number of unique users (label ‘users’ in figure 4) has gone up from 618 unique users in 2013 to 1.840 unique users in 2014. An increase of almost 100%. The number of pages viewed by these unique users has increased from 5.762 pages in 2013 to 13.556 pages in 2014. An increase of 235%. Meaning that the unique users logging in in 2014 on average visited more pages on the platform than in the previous year. Since the content of the platform grew significantly in 2014, this is a logical and positive development and means that we do provide content which interests our members.

If in the same graph we look however at the average number of sessions per unique user we see that in 2013 on average each unique user started 2 sessions on-line, in 2014 each unique user on average started 1,9 sessions during the year. Which means a decrease of sessions per unique user.

In 2015 we need to actively introduce the new on-line platform to the AgriProFocus Indonesia members and promote the benefits the platform offers; such as the coffee-corner we are currently creating with Indonesia coffee value chain information and linking opportunities as well as the on-line market place, etc.

2.6 Appreciation

AgriProFocus sent out an appreciation survey measuring the level of appreciation of its services among members worldwide. The results of this survey regarding the services of AgriProFocus Indonesia will be shared with you in this paragraph.

0

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News Forum Events

Figure 4: Online activitiesAgriProFocus Indonesia

2013

2014

1.279618

5.762

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Figure 5: Online trafficAgriProFocus Indonesia

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2014


Unfortunately respondents who indicated that they are mostly involved with AgriProFocus Indonesia (as opposed to the other country networks) were very limited. A small number of only 11 respondents who indicated they are mainly connected to AgriProFocus in Indonesia, responded. To give you an idea of the outreach regarding our networks in other countries, please see the graph ‘Respondents to survey as % of total members per country’. We can see that the number of respondents from Indonesia, compared to the Country Network size, is second lowest of all countries. AgriProFocus Indonesia is the youngest network and smallest network at the moment which explains a low score. 11 respondents on 180 members however means a response rate of only 6% which is fairly low. On average 16% of total member base responds to the survey. In 2015 we need to improve 2 things:

To make the network more vibrant and active and therewith stimulate our members to express their opinion on the services of the network (through a/o the survey),

Actively promote the survey among the AgriProFocus Indonesia members and explain how it helps us to improve our services for our members.

Even though we had such a low number of respondents, we will share some of the results of their opinion in this paragraph. Of the 11 respondents regarding AgriProFocus Indonesia 5 are male and 6 are female. 3 are representatives of producer organizations, 2 of traders/processors, 1 BDS/consultancy, 5 NGO’s and 1 Insurance company (financial service supplier). A good mixture of different types of organizations.

0,00%5,00%

10,00%15,00%20,00%25,00%30,00%35,00%

Figure 6: Respondents to surveyas % of total members per country

CBO / producer group / farmer

organisation; 27,3%

Trader / processor; 9,1%

Financial service provider

(bank/MFI/insurance/investor/SACCO);

9,1%

Business development

service / consultancy; 9,1%

Development agency / NGO;

45,5%

Figure 7: Type of organizations of respondents survey 2014AgriProFocus Indonesia


Their appreciation of the services delivered by AgriProFocus Indonesia in 2014 are depicted in Figure 8. The Networking Day, knowledge partition and on-line platform are most appreciated. Although it is difficult to really draw conclusions from this feedback since there are so little respondents.

9 out of the 11 respondents informed us on how they directly benfitted from participating in AgriProFocus Indonesia activities. The graph below gives you an overview of their responses. Most appreciated are: Getting updated with vital new information, having more exposure for our work and working and learning with others. More efforts should be undertaken by AgriProFocus Indonesia to offer our members the opportunity to find potential business partners and to create sufficient opportunity for the members to voice their opinion. The number of activities of AgriProFocus Indonesia has been low in start-up year 2014. It is important to increase the number of activities and opportunities for members in 2015.

0

0,5

1

1,5

2

2,5

3

3,5

Figure 8: In which activities organised by AgriProFocus did you participate in 2014 and how do you rate their quality?

Good & Satisfactory Average Poor

0 0,5 1 1,5 2 2,5 3 3,5

Getting updated with vital new information

Becoming more knowledgeable

Finding potential business partners

Having more exposure for our work /…

Voicing my / our opinion

Working / learning with others around a…

Figure 9: By participating in AgriProFocus activities I / my organisation directly benefitted by....

Poor Average Good & Satisfactory


3. Market uptake

In this start-up year AgriProFocus Indonesia organized its first 6 activities (see annex 2) among which one activity was specifically held around the call for G4AW, 2 activities were focused on Youth & Farming and 3 activities were networking events. Since the network is in its start-up phase and members still have to discover the potential benefits of the network and AgriProFocus still has to prove its potential, it is difficult to measure concrete market uptake at this stage. In other, already more established country networks, AgriProFocus uses the mobile AgriProFocus AKVO surveys to measure market uptake. Outcomes of these surveys are then used to monitor developments, such as new partnerships and deals, through follow-up interviews. In Indonesia we hope to start with this monitoring mechanism in 2015. Only 11 respondents, mainly connected to the AgriProFocus Indonesia network, responded to the appreciation survey held by AgriProFocus on a yearly bases among the members of all country networks. The low percentage of resondents does not allow us to draw conclusions on deals made through the AgriProFocus Indonesia network in 2014. It is clear that in 2015 we need to organize sufficient events, which answer to the needs of our (potential) members and which we need to monitor through direct satisfaction surveys. This in order to measure immediate impact and to follow-up for long term impact.


4. Management

In such a start-up phase a lot is demanded of the coordinator of the network. In order to support the coordinator in this difficult process the decision was taken to recruit an assitant to support her. In October 2014, Ms Dania Rari Pratiwi joined the team as the Country Network Assitant. Unfortunatly Ms Heny Soelsityowati, the coordinator, decided to leave the organization in November of 2014. Ms Dania Pratiwi has been functioning as interim coordinator since that date. Recruitment for a new coordinator is taking place as we speak. During the first few months of 2014, the coordinator succesfully concentrated on getting to know the members in the network and through participation in several fora and discussions created as much exposure for AgriProFocus Indonesia as possible. As main results for 2014 we see significant energy in the Innovation Communities Youth & Farming and Access to Finance. This while the energy around the Innovation Communities Market Information and Business Models shows to be difficult to mobilize.

A steering committee was formed in December 2014. The steering committee consists of the currently most important contributing network partners: Royal Netherlands Embassy, HIVOS ROSEA, SNV, ICCO ROSEA, Agriterra and Cordaid and the leaders of the active IC’s. The year plan 2015 was discussed and completed during the first steering committee meeting in December 2014 in Jakarta. The steering committee will meet at least 3 times a year in order to reflect on the annual plan, the annual report and mid-term review, besides discussions on other important and influencial topics and development regarding the strategy of AgriProFocus Indonesia.


5. Financial management

For a full overview of income and expenditures, please see annex 1.

Expenditures

In 2014 AgriProFocus Indonesia spent only 32% of its budget. Main under expenditure is found in the budget line Innovation Communities. This is due to a) only 2 innovation communities materialized activities instead of the 4 planned IC’s. Also a Finance Fair was planned to take place in 2014, which was postponed to 2015. Towards the end of the year the coordinator left the organization which also lead to an under expenditure in the budget line coordination. Income On the income side we did realize 82% of the budgetted income. Towards the end of the year we had realized more than 100% of the income, but as ICCO had made its contribution conditional to the Finance Fair, it requested us to refund their contribution of 25.000 Euro because of the Finance Fair being postponed to 2015. The ICCO contribution registered in 2014 concerns ICCO’s in kind contribution and reflects the time and effort ICCO invested in the organization of the (postponed) finance fair.

Balance 2014 The balance of 2014 amounts to 43.390 Euro. Including the balance of 2013 (36.590 euro) a total amount of 79.980 euro is available for 2015.


6. Analysis and conclusions

The very positive result in 2014 is that people start to know AgriProFocus Indonesia and start seeing that the network coordination is committed to work together. Today people and organizations approach AgriProFocus Indonesia actively with questions.

What has disappointed us, is the level of active participation of members on the online platform and during for instance the AgriProFocus Punches. We need to figure out how to improve this in 2015.

The process of establishment of a new AgriProFocus Country Network is a difficult one which needs perseverance. We are doing reasonably well because of the perseverance of the coordinator of AgriProFocus who unfortunately left the organisation towards the end of the year. Around the same time we were happy to welcome the new assitant who with a lot of energy, positiveness and perseverance continued the activities of the network.

We are currently in the process of recruiting a new coordinator who can continue to introduce the network and its goals and the benefits for (potential) members of working together through AgriProFocus activities. In 2014, the team has been very active in promoting the network by participating in many activities and by actively looking for opportunities within the network. This means that we now have a good overview of where opportunities lie, which need to be converted into action for the network in 2015.

The development of the network and the organization of concrete larger activities are however going slower than expected. One of the reasons for this is that for members of the IC’s it is often challenging to devote enough time to the IC-activities, next to their regular work. Also the potential of AgriProFocus Indonesia is not yet sufficiently seen by the (potential) members and/or has not yet been proven sufficiently to the members. We believe that the activities planned for 2015 could change this.

AgriProFocus Indonesia is still young and needs to find the best way to trigger members to engage actively in the activities. With the trend that grants are more and more scarse, each NGO is trying to do their best to increase their visibility. The main challenge for AgriProFocus is to: Convince the NGO members that working as a team could give them additional benefit.

Therefore, it is important that events especially those initiated and carried out by Innovation Communities remain to be and are promoted as collective team-work-events.

Diversify members; to increase the number of members from the private sector, producers and producer organizations.


Annex 1 Finance

Overview of income & expenditures AgriProFocus Indonesia 2014

Indonesia 2014 EURO

A. Dutch members 38.600

B. Service delivery programs 0

C. Local stakeholders / other partners 6.457

Total matcheable income 45.057

D. DGIS matching fund 45.057

E. Public partners 0

F. Other income 5.400

G. Total Revenue 95.513

H. Coordination 8.174

I. Network Development 8.403

J. Business & Partnership brokering 14.634

K. Innovation communities 18.187

L. Platform for debate and learning 2.725

M. Total Cost 52.123

N. Result 2014 43.390

O. Opening balance 01-01-2014 36.590

P. Balance 31-12-2014 79.980

Specification A) Dutch Members

Agriterra 6.750

CORDAID 16.250

HIVOS 14.000

ICCO 1.600

Total Dutch Members 38.600


Annex 2 Events overview

Theme Event Name Date

# o

f P

arti

cip

ants

Fem

ale

par

tici

pan

ts

Fem

ale

%

Fore

ign

ers

%

Par

tici

pan

ts f

rom

Fa

rme

rs’

Org

aniz

atio

ns

Par

tici

pan

ts f

rom

C

om

pan

ies

Par

tici

pan

ts f

rom

G

ove

rnm

en

t

Par

tici

pan

ts f

rom

N

GO

s/ d

eve

lop

me

nt

age

nci

es

Par

tici

pan

ts f

rom

K

no

wle

dge

Inst

itu

tes

type event

General Gathering/business punch 28-apr-2014 15 9 60% 47% 0 0 2 13 0 b

General Gathering/business punch 12-aug-2014 17 b

G4AW G4AW workshop 07 may 2014 42 17 40% 24% 1 2 3 32 4 n

Youth Young Ambassador training 20-26 oct 2014 30 4 87% 0% 30 0 0 0 0 w

Youth Inauguration Young Agri-Preneurs 26 oct 2014 c

General Networking event 11-dec-2014 33 21 64% 12% 6 3 0 24 0 n

6 137 51 37 5 5 69 4

Type of event:

B = Business to Business Event N = Network Event W = Workshop, conference, debat C = Campagne


Contact AgriProFocus Indonesia Dania Rari Pratiwi Postal & Visiting Address HIVOS ROSEA Jl. Kemang Selatan XII No. 1 Jakarta Selatan 12560 Indonesia Website www.agriprofocus.com/indonesia

AgriProFocus Indonesia Annual Report 2015

http://www.agriprofocus.com/indonesia

Documents

AgriProFocus Indonesia Annual Report 2014