Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 0 The Dutch growth diamond

Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 1

Top sector Agro & Food

The Dutch growth diamond


• Our ambition

• Position of Top sector Agro & Food

• Three opportunities

• Four conditions

• Our approach

Top sector Agro & Food


"Agro & Food is a leading sustainable international sector."

"We grow through innovation, knowledge and entrepreneurial spirit."

“The sector is of vital importance to the Dutch economy, employment and health

and contributes to the global food security."

The sector is...The sector is...

• in a leading international position

• Sustainable

• Valued by society

• Innovative

and contributes to ...and contributes to ...

• Economy & employment

• Health

• Food security

Ambition to 2020Ambition to 2020


Position of Top sector Agro & Food: € 29 billion direct added value Total contribution including distribution, retail and hotel & catering € 48 billion €billion

50

40

30

20

10

0Total added

value

48.8

Distribution

19.7

46%

54%

Direct added value

29.1

Suppliers2

13.4

52%

48%

Processing

9.4

Primary production

6.3

Distribution/Retail

Hotel &catering

Services

Industry and goods


9% of total employment in Agro & Food9% of total employment in Agro & FoodAgro & Food contributes 9.2% to total GDPAgro & Food contributes 9.2% to total GDP

P ro d u ctiv ity p er em p lo y ee (€ 1 ,0 0 0 )

98

83

Added value (€ billion)

6004002000

Horticulture and forestry 1.4%

Energy 1.9%

Mining 4.1%

Construction 5.8%

Transport 6.6%

Industry 8.6%

Agro & Food1 9.2%48.8

Trade and repairs 10.8%

Government 11.1%

Heathcare 12.5%

Financial services 27.8%

Total 529.3

4,0002,0000

Horticulture and forestry 1.3%

Energy 0.4%

Mining 0.1%

Construction

Employment (1,000 FTE)

8,0006,000

6.9%

Transport 6.0%

Industry 10.8%

Agro & Food1 8.9%

Trade and repairs 13.3%

Government 11.5%

Healthcare 18.6%

Financial Services 22.1%

Total 6811

75

62

65

3,063

344

52

64

80

86

Position of Top sector Agro & Food: largest industrial sector of the Netherlands


The Netherlands is the second largest exporter of Agro & Food products

The Netherlands is the second largest exporter of Agro & Food products

More than 80% of exports are to Europe, especially neighbouring countries

More than 80% of exports are to Europe, especially neighbouring countries

Top 20 exporters Agro & Food products 20082

Exports as % of total world exports

126420

Poland 1.5Mexico 1.5

India 1.6Denmark 1.8Thailand 2.2Australia 2.3

UK 2.4Malaysia 2.4

Indonesia 2.6Argentina 3.4

China 3.4Spain 3.4

Canada 3.5Italy 3.5

Belgium 3.9Brazil 5.2

France 6.4Germany 6.7

Netherlands 7.5US 11.2

% of Dutch exports

1.00.50.0

Other 5.2

Africa 2.8

Asia 5.5

rest of Europe 28.6

eastern Europe 7.9

UK 11.5

Belgium 11.8

Germany 26.7

Total 100.0

Destination of Dutch exports

Position of Top sector Agro & Food:


100,00050,0000

HJ Heinz

Carlsberg

Suntory1

Land O Lakes

Smithfield Foods

Yamazaki Baking

Sara Lee

Meiji Holdings

Koninklijke FrieslandCampina

Vion2

Dean Foods

Kellogg Company

Ajinomoto Co.

Fonterra Co-Operative Group

ConAgra Foods

BRF – Brasil Foods

Fomento Económico Mexicano

SABMiller

AMBEV

Diageo

World top 40 Food & Beverage businesses (Turnover 2010 in € millions) World top 40 Food & Beverage businesses (Turnover 2010 in € millions)

100,00050,0000

General Mills

Associated British Foods

Asahi Breweries

Heineken

Danone

Mars1

CHS

Kirin Holdings Company

Tyson Foods

Wilmar

JBS

The Coca-Cola Company

Anheuser-Busch InBev

Kraft Foods

Pepsico

Unilever

Archer Daniels Midland Company

Cargill1

Nestlé

Nedalco takeover can strengthen Cargill in

the Netherlands

After Numico takeover policy centre for health and baby food remains in the Netherlands. Strengthening of

R&D located in Utrecht

The Netherlands seems well-positioned

after split

New European head office in the

Netherlands

Participates in TIFNCompany with important business location or R&D in the Netherlands

Dutch company Recent developments

Research centre planned for Nijmegen

Position of Top sector Agro & Food: 12 of world’s top 40 Food & Beverage businesses have large branches or R&D departments in the Netherlands


Examples:Life Sciences and health

Agri & Food, Environmental Science

High-tech, ICT, Packaging

Bio-energy, nanotechnology

High-ranking Dutch universitiesHigh-ranking Dutch universities

Many universities carry out research relevant to Agro & Food

Many universities carry out research relevant to Agro & Food

Citation impact

1.51.0

Norway

Canada

Sweden

Ireland

UK

0.0 0.5

1.26

1.22

1.35

1.23

1.27

1.24

1.33

1.25

1.34

1.46

Global average 1.00

Switzerland

Denmark

US

the Netherlands

Belgium

Many Dutch universities listed in global rankings

• 11 universities in 2011 top 200 ranking

The Netherlands in top 10 for citation impact:

Position of Top sector Agri & Food: Dutch universities of high standard


Three opportunities


Do more for less: develop sustainable, innovative food production systems

Sustainability across the whole Agro & Food chain

Primary production in NL

Processing Industry Distribution Retail / Hotel & catering

Water usage

Energy usage

CO2 reduction

Waste flows

Packaging

Ecosystem /Recycling

Animal Welfare

Sustainable imports

Theme relevant to section of the chain


Primaryproduction

Processing DistributionRetail/Hotel &

catering

Healthy food

De consument wil...De consument wil...

Sustainable food

Improved/more healthy crops

Functional ingredients, less salt and saturated fats

Hygienic distribution of fresh products

Healthy preparation methods

No animal suffering Optimisation of raw material use

Minimisation of CO2 emissions

Sustainable packaging, sustainable cooling

Convenient foodProduction of long-life products

Ready sliced products Regular delivery Improved portion size for ease of use

Tasty foodBreeding for taste Optimal processing to

retain aroma and flavour

Packaging to retain maximum quality

Improved preparation methods

1

2

3

4

Examples of value creation across the chain

Greater added value: focus innovation on health, sustainability, taste and convenience


Greater added value: innovation focussed on health, sustainability, taste and convenience


Leading international position:from export of products and total integrated solutions

Exports of system solutions provides commercial opportunities and possibilities for development cooperation

Exports of system solutions provides commercial opportunities and possibilities for development cooperation

Development cooperationLow-income countries where aid plays an important part in development

– Benin, Ethiopia, Mali, Mozambique , Uganda and Rwanda

• Former partner countries with healthy economic growth

– Bangladesh, Ghana, Indonesia and Kenya

Commercial potential• Countries with a mismatch between food

production and consumption– Examples: Brazil , Russia, China, India,

Vietnam

1. Brazil not shown on map

1

2


Four conditions


Dutch Agro & Food sector leading position in knowledge and innovation

0.080.060.040.02 %0.00

Portugal 0.01

Greece 0.01

Sweden 0.01

Italy 0.01

Germany 0.01

UK 0.02

Finland 0.03

Spain 0.03

Ireland 0.04

Belgium 0.04

The Netherlands 0.06

Denmark 0.07

Private investment in R&D (as % of GDP)

The Netherlands has second highest private R&D investment in Agro & Food after

Denmark

The Netherlands has second highest private R&D investment in Agro & Food after

DenmarkTwo Dutch universities in European top 10

(publications on Agro & Food)

Two Dutch universities in European top 10 (publications on Agro & Food)

University of Utrecht 524

University of Helsinki 608

The Royal Veterinary and

Agricultural University 621

University of London 836

CSIC 1,227

French National Center

for Scientific Research 1,278

Swedish University

of Agricultural Sciences 1,298

Wageningen UR 1,508

French National Institute for Agricultural Research 2,380

#0 1,000 2,000 3,000

Danish Institute of

Agricultural Sciences 519

No. of publications on Agro & Food


Examples of successful public-private partnerships in the Golden Triangle: innovation programme for Food and Nutrition

Top Institute Food & NutritionTop Institute Food & Nutrition

• Excellent knowledge • Citation impact 2x higher than world average• Further growth into EU top institute• 5 new international top businesses• Application of knowledge in new products with

national turnover of € 710 million

Food & Nutrition DeltaFood & Nutrition Delta

• 383 different businesses in 223 Food &Nutrition projects

• > 90% are small and medium-sized businesses• 70% new in innovation system• Mid-term review: 25 businesses generated 248 new

jobs and € 126 million turnover


Processing industryProcessing industry Primary sectorPrimary sector

Attention to regions and small and medium-sized businesses


Our approach

• Financial commitment of € 75 million to € 150 million

• Collaboration with DLO, TNO en NWO to design knowledge programme

• Joint approach to food security with top sector horticulture

• Elaboration of concrete objectives for sustainability


Management team

Top team 2.0

Emmo Meijer Jaqueline Pieters Medy van der Laan Paul Jansen Frits Mandersloot

Project team

EL&I(secretary)+LTOFNLICBL+BCG

Leader implementation strategy

Knowledge & Innovation

Jan van Rijsingen

International Education&Labour market

Public support

SMBs & Regions

Sustainability

Top sector Agro & Food: implementation

Cees ‘t HartHans HoogeveenNoud JansenMartin Kropff

Casper MeijerJan van RijsingenRobert Smith


Topsector Agro & Food

The Dutch growth diamond

Documents

Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 0 The Dutch growth diamond