Ahold acquires leading online retailer bol.com opening the door to new

opportunities for both companies

February 27, 2012

Dick BoerChief Executive Officer, Ahold,

Today we announce the acquisition of

4

Good for Ahold, good for bol.com, t f tgreat for customers

Value

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bol.com is the leading online retailer in the Netherlandsin the Netherlandsbol.com is the #1 website by revenue and customersbol.com is the #1 website by revenue and customers

Market share (2010)¹

Best shopping brands (2011)4Best shopping brands (2011)4

Rank Brand

3.4 mln active customers

1 Albert Heijn

2 bol.com

3 IKEA

• In 2011 almost half of all Dutch online

4 Wehkamp.nl

5 HEMA

• In 2011, almost half of all Dutch online customers who purchased products shopped at bol.com

• Together, these customers bought more than 17 million products

• In 2010, bol.com successfully launched in Belgium

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Source: Twinkle, GfK, Euromonitor, Thuiswinkelmonitor, bol.com, The Centre for Brand Analysis, Best brands in the Netherlands and company websites¹ Market size of €3.2bn excl. VAT (2010) estimated by Thuiswinkelmonitor (excludes travel, financial services and other services); ² Based on 2010 consumer sales; ³ Wehkamp.nl sales calendarised to December year-end and excludes revenues from financing activities and acquisitions; 4 Best shopping brands ranking published by The Centre of Brand Analysis in 2011

This is an important next step in Ahold’s th t tgrowth strategy

• Combines best-in-class food & non-food retail and online capabilities

Our strategyStrategic Pillars

This acquisition...

• Offers significant growth potential in Dutch and Belgian online retail markets C

reat

ing

grow

th

1. Increasing customer loyalty

3. Expanding geographic reach

2. Broadening our offering

• Combines very strong retail brands

• Offers consumers more choice greater

Enab

ling

grow

th

4. Simplicity

5. Responsible retailing

6. People performance • Offers consumers more choice, greater convenience, and better value

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bol.com expands Ahold’s product offering and online capabilitiesand online capabilities bol.com main product category breakdown¹bol.com main product category breakdown¹ Extending online non-food product offeringExtending online non-food product offering

on-fo

odN

oFo

od

Net sales 2011: €355 mlnConsumer sales 2011: €376 mln

Offline Online

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¹ Based on net sales

Daniel RopersManaging Director, bol.comg g ,

From bookstore start-up to leading li t ilonline retailer

• 21 categories

• 4 business models:• New physical products• 2nd hand• 3rd party marketplace

From its inception in 1999as a startup in a portacabin…

… offering a comprehensivecatalogue of books & CDs,…

• 3rd party marketplace• Digital

• 4 channels:• Website

New, h i l

2nd hand/3rd party

Digital services • Mobile

• Apps• Social media

Books Entertainment Electronics

physical products

…bol.com expanded into new categories and business models

…creating the leading onlineshopping platform in the

• 2 geographies:

such as 2nd hand & digital,… Netherlands and Belgium.

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bol.com provides the best retail offering t tto customers

Millions of laptops and Personalized shopsmart phones Millions of advisors

3. Matches individual demand perfectly with unlimited

2. Is available everywhere, where demand is created p y

supply

1. Offers maximum choice in product offering, offered formats, and price-quality points

5 million productsp

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This is only the beginningOnline share of non-food retail1Online share of non-food retail1 Share of online vs. total retail sales - the Netherlands2Share of online vs. total retail sales - the Netherlands2

80%

50%

60%

70%

30%

40%

0%

10%

20%

0%

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Media Consumer electronics Clothing Total

1 Euromonitor, RBS analysis2 OC&C

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A winning combination

TheThe customer

wins!

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Dick BoerDick BoerChief Executive Officer, Ahold,

bol.com brings unique assets and capabilities…

Strong brand

New categories

Multiple fast-growing business models

Long-tail offering

Proven and continuously evolving platform

Multiple fast-growing business modelsIncluding Digital, 2nd Hand and 3rd party marketplace

Talented management and employees

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…allowing us to provide consumers with h i t i d b ttmore choice, greater convenience, and better

value

S

• Online platform with over 5 million products

Bricks & clicksBricks & clicks

Store

Pick-up point

products

• Match individual demand with virtually unlimited supply

Value

Home delivery

unlimited supply

• Food & non-food

• Industry leading cost model

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It’s a win-win combination!

Great for customers

Good for bol.com

Good for Ahold

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Cautionary notice

See press release:

www.ahold.com/web/Ahold/Ahold-acquires-leading-online-retailer-bol.com.htm

Thank youy