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™
AI-Powered Intelligent Incident Response For DevOps & Data Centers
From Madness to Method, From Chaos to Control
™Our Team Experienced leadership with 40+ total years in Enterprise Software & IT Operations
2
6PersonUSTeam6PersonOffshore
Dev&QATeam(India)
JulieBasu,PhD
DirectorofEngineering,OracleMS,PhDinComputerScience
(AI&Databases)
TerryGallagher
LeadpositionsinITOperations&CrisisManagement
RishiMukhopadhyay
VCAnalyst&StartupCorpDev.BSinComputerScience&
Business
Founder,CEO&HeadofR&D
Co-founder,COO&HeadofProduct VPofCustomerSolutions Dev,Doc&QA
AI/ML,Server,UI/UX
Confidential|smartQED.com
™IT Market Trends
RecentRiseofCloud&DevOpsØ HighAvailabilityRequirements,DistributedTeamsØ DevOpswithSuper-AgiledeploymentsØ Commontechnologystacks(~50%repeatproblems)
TheChallengeComplex,cross-functionalproblems
thataredifficultandtime-consumingtoresolvebydistributedteams(Time=Money)
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Chaotic&TediousInvestigations(IncidentResponse)
Check Alerts
& Events
Search Logs & Forums
Read Knowledge
Articles
Analyze & Document
Collaborate & Coordinate
Alerting&Logging(IssueTracking)
DataGathering&Analytics(Collection&Detection)
MonitoringTools
The Problem: Inefficient Incident Response ™
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Log&Events
™Customer Pain Points: Global Telco ™
§ Infrastructure&CloudServiceProviderfor300+customers§ LargeIToperationsteamwithtimepressurefromSLAAgreements
MajorPainPoints1) ManualSearchingandFilteringofResults-Tedious
2) Ad-HocProblemSolvingMethods–Unclearstatus
3) FragmentedCollaboration-Inefficienthandover
4) DifficulttoreuseKnowledge–Write&readarticles
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RevenueLossduetoSLAViolations&LossofReputation,GoodwillwithCustomers!
Confidential|smartQED.com
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ProblemDescription:• Usersreportedthatcompanywebsitewasdowndisplaying“500ServerError”• FourteamsneededtocollaborateinaP1‘WarRoom’(NetworkAdministrator,SystemAdministrator,DBA,WebDeveloperonbridge)
• Uncoordinatedactionstakenbyteammembersfailedtoresolveproblem• Finally,NetworkAdministratortracedproblemtofirewallpolicies• ResolutionprocesswasinefficientduetolackofacollaborationframeworkandinabilitytoauditteamactionsHowsmartQEDcanhelp:ITManagerexpressedsmartQED’sMethodicalCauseAnalysistoolsandAuditTrailwouldfacilitateorganizedcollaborationbetweenteamsandspeedupproblemresolution.
ROI:ReducedMTTR,Increasedproductivity&efficiency
Use Case: Complex Cross-Functional Problem, Distributed Teams
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™smartQED Solution Architecture ™
Operators&SMEs
QED Solution Room
New Cases
Matching Cases
Adapters&APIsforMonitoring&LogData,Alerts&Anomalies
AI-DrivenResolutionVisualCauseAnalysis
In-ContextCollaboration Recommendations
Managers
CommunityForums&InternalKnowledgeBases
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Private&CrowdsourcedProblemswithContext,Symptoms&Solutions
Recommendation Engine (AI & Machine Learning)
Self-Learning
Confidential|smartQED.com
™Our Vision
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VisualWorkbenchforCollaborativeCauseAnalysis
Self-LearningfromUserActionswithSolution&CauseRecommendations
Comprehensive,CrowdsourcedCaseBasewithRankedSimilarityMatching
Confidential|smartQED.com
™Solution Benefits
ü KnowledgeReuseLearnfromSMEactionsand
reusetheknowledge
ü TeamCollaborationIn-contextcollaborationwith
360°viewofaproblem
ü ReducedMTTRMitigaterevenueloss&reputationaldamage
ü EasyStatusTrackingAuditTrails,Reports&
DashboardsforITmanagers
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™
™
Ø IncorporatedinApril2016
Ø BetaProductBuilt&Deployedwith$250K+Founder’sCapital
Ø FFLaccelerator,with$300K+AWS,Google&IBMCloudcredits
Ø Launchingcrowdfundingcampaigntoraisefirst$100Kexternalcapital
Ø Unanimouspositivefeedbackfrompipelinecustomers
Company Status
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“Thisproductisabrilliantconcept!
ItsolvesthepainpointsofmyITOpsteam.”
GlobalTelecommunicationsExecutive
Confidential|smartQED.com
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Ø PaidPilotwithglobaltelecom&cloudserviceprovider
• 15Krevenueaccrued,expectadditionalrevenue
• PotentialChannelopportunity,expansionwithinotherinternalgroups
Ø UnderevaluationwithmultipleSMBs&largeenterprises
Ø ITSM/ITOMMarketLeader:“ThisisawhitespaceforusandsmartQEDwouldbeavaluableandcomplementaryAppintermsofaddingMLandsuggestedremediationtoourITSMandITOMtoolsets”.
Customer & Partner Traction
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Confidential|smartQED.com
smartQEDUniqueness&IP Core IP & Product Differentiators:
ü Visual,self-learningworkbenchforin-contextcollaboration&causeanalysis(Patenting)
ü RecommendationEngineusingproblemContext&Symptoms(usesproprietarysimilarity
matchingalgorithms)
ü Symptomextractionfromcommunityforums(eg.Stackoverflow)usingNLP&machine
learning(toleveragecommunityintelligenceforcause&solutionrecommendations)
ü Open&extensiblearchitecturewithAPIsandOOBadaptersforcommontoolslike
Splunk,NewRelic,AppDynamics,ServiceNow…
™Market Size
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$2B+USTAM
Methodology• GatheredUSCensusDataoncompaniescategorizedbyNAICScode• Segmentedcompaniesbysizeandapplicableindustries• AppliedaverageASPassumptionsbasedoncompanysizes
RelatedMarketSize
GartnerITOpsMgmt(ITOM)marketestimate:
$21Bwith7%growth
™
• Channel:Cloud&ITServiceProviders• Direct/OnlineSales:Enterprises&SMBswithlargeITfootprints
• Partner:Integrate&co-sellwithcomplementaryproducts
• IdealCustomerProfile:• SizableOpsTeamdistributedglobally(20+people)• BusinessCriticalApplications• FollowingITILProcesses• PreferSplunkand/orServiceNowCustomers
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Go To Market
™Business Model
UserBasedSaaSSubscription AnnualUserBasedLicense
Cloud On-Premise
• 30dayFreeTrial• DiscountsforQEDCaseBasecontribution• Usagelimitonproblemmatchingbypackage
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™
Cloud Pricing Type Bronze Silver Gold Platinum Package 1-50 Users 51-100 Users 101-200 Users 201+ Users
Price $35/Mo./User $30/Mo./User $25/Mo./User Custom (Call Us)
Support Included!
Confidential|smartQED.com
List Pricing ™
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On-Premise Pricing Type Bronze Silver Gold Platinum Package 1-50 Users 51-100 Users 101-200 Users 201+ Users
Price $24,000 Annual License
$42,000 Annual License
$72,000 Annual License
Custom (Call Us)
Support (18%) $4,320 /Yr. $7,560/Yr. $12,960 /Yr.
30DayFreeTrial(CloudOnly) DiscountsforQEDCaseBaseContribution
Confidential|smartQED.com
Market Landscape
ProblemDiagnosis&Resolution
InformationConsolidation
DataCollection&Detection
IncidentManagement
TheBigFour
™
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™Competitive Analysis
❍ :PartialFeature 18
ThisinformationcompiledasofDec.2017basedonpubliclyavailableinformation.Productfeaturesmayhavechangedsincethen.
™Milestones & Budget
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Quarter Q42017 Q12018 Q22018 Q32018Milestones ü CompletesmartQED
Integrationw/Telco.Client&Deploy
ü RecommendationEngineAlpha
ü TakeCollaborativeToolsettoProduction
ü Close2morePilotCustomers
ü FileProvisionalPatents
ü 5ActiveCustomersü TakesmartQED
RecommendationEnginetoBeta
ü ReleaseServiceNow&SplunkApps
ü 10ActiveCustomersü Partnerwithchannel
providersü LaunchPublicOnline
“Freemium”
Confidential|smartQED.com
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§ Nov2017-CollaborativeVisualWorkbenchBeta2,AlphaRecommendationEngine(Delivered)
§ Feb2018-CollaborativeVisualWorkbenchProduction(SaaS,OnPrem)
§ March2018-SplunkAdd-On
§ April2018–StandaloneRecommendationEngineBeta1
§ Jun2018– ServiceNowApplication
§ August2018-Online“Freemium”andFreeTrials
§ Sept2018–StandaloneRecommendationEngineBeta2
§ December2018–FullProductionwithIntegratedRecommendationEngine
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Product Roadmap
Confidential|smartQED.com
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§ UseOfFunds
ü SalesTeamwithenterpriseexperience
ü FullTimeDevelopmentTeam
ü Customerdeployments&support
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Use of Funds
Confidential| smartQED.com
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• President&CEOatXangatisoldtoVirtualInstruments
• President&CEOatAdaptecsoldtoPMC-Sierra• Boardmember:GridGain,
Sureline,Sandforce
Our Advisors
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• FounderofIndusAgePartners,BoardDirectorof5+VentureBackedCompanies
• FormerFounder,VP&GMofIntelCapital:Ledmulti-billiondollarcorporateinvestmentsandM&Adeals
PioneeringVentureCapitalist
MaheshKothurkar
• EnablesstartupstogaintractioninSiliconValley&India
• FormerGM-TataComm.GrowthVentures&HeadofGlobalExcellence
BusinessStrategyLeader
TalhaHussein
• PriorheadofsalesatNeptune.io
• Closedfirst20customers,5lighthousewinsforNeptune
• Increasedrevenue40%monthly.
SalesLeaderSeasonedBusinessExecutive
SriramViswanathanS.SundiSundaresh
Confidential|smartQED.com
