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York Woodford-Smith
Greg Holt
AI & Video in
Internal
Comms
Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 2
In the past 30 days
more online video content has been uploaded to the web than the past 30 years of TV content
Watson Media and Weahter / Essential U. / Jan. 28, 2019 / © 2018 IBM Corporation
By 2020
80%of internet
traffic will
be video
75%of worldwide video viewing is mobile
17%will be LIVE
>245M
video security and surveillance cameras world-wide
Experience…
6
We use YouTube…it’s free
CHALLENGE
Maximize fan engagement at the 2018 FIFA World Cup by automating the
production and distribution workflows to show relevant game play and
highlights from the 2018 tournament and from years past.
SOLUTION
The Highlight Machine empowers fans to browse FIFA’s archive of past
matches and effortlessly create custom highlights from both the historic
footage and content from the 2018 tournament.
BUSINESS BENEFITS
• Increased Engagement: FOX Sports provided a new level of fan
engagement by enabling fans to create and share highlight reels from
historic footage and content from the 2018 tournament.
• Streamlined workflows: IBM Watson Media’s specialized AI video
technology ingested and enriched metadata for each highlight clip,
greatly reducing the manual burden on production teams.
• Enhanced search & discovery: Library of highlights contains enriched
metadata simplifying future content discoverability
CHALLENGE
Build a cognitive “discovery engine” that allows users to explore
ideas inside all TED Talks videos via question and answer or
keyword and metadata search in natural language.
SOLUTION
Using Tone Analyzer and Natural Language Understanding APIs,
Watson analyzes concepts, keywords, sentiment, language, and
taxonomy to curate a playlist of short video clips that offer various
perspectives on the user’s question or keyword search.
RESULTS
• Enhanced search and index: Making the most relevant content
more accessible to users
• Extract the essence of meaning in a way that typical metadata
cannot
• Increased engagement through hyper-relevant content
recommendation
Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 11
12
BudgetI wish I had some!
Online &
Mobile
Streaming &
eSportsCommunication
& Safety
DiscoverabilityEngagement Accessibility SecurityDelivery
Accessibility &
Availability
Security &
Compliance
Discoverability &
PersonalisationDelivery &
Engagement
15
The
Results
3
2
1
5
4
Growth
Larger, more engaged audience that stays
Satisfaction
Increase confidence
Protection
Confidence that content is secure
Optimization
Savings in time and resources
Efficiency
Faster and more efficient workflows
16
Experience
Disruption:
Employees
expectations
Digital Disruption:
AI, robotics, and
cognitive systems are
changing professions
Emergence of the total
workforce:
4% (1.3 million) of UK working
adults are working in gig
economy today.
Communication Preference:
Mobile enablement is key for
employee interaction.Speed & Flexibility:
Previously the half life of skills
was 30 years. Now, it is 1-5
years..
Key Disruptors
Talent Disruption & Skills
Obsolescence:
The digitization of the
workplace
.
Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 17
York Woodford-Smith
Greg Holt
AI & Video inInternal Comms