AIA 2011 Sponsorship Flyer

SPONSORSHIP OPPORTUNITIES

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AIA 2011 CONveNtION New ORleANS

SPONSORSHIP OPPORtUNItY . . . . . . . . . . . .3 Banner & Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Convention . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Online/Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Special Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10The Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Traffic Driver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

exHIbItOR CONtRACt . . . . . . . . . . . . . . . . . . . 12

AIA exPO 2011 GeNeRAl INFORMAtIONLocation: Ernest N . Morial Convention Center

Exhibitor Move-in* Sunday, May 8 8 a .m .–5 p .m .Monday, May 9 8 a .m .–5 p .m .Tuesday, May 10 8 a .m .–5 p .m .Wednesday, May 11 8 a .m .–5 p .m .

Show Hours* Thursday, May 12 10 a .m . – 4 p .m .Friday, May 13 10 a .m . – 4 p .m .Saturday, May 14 10 a .m . – 2 p .m .

Exhibitor Move-out*Saturday, May 14 2 – 11:59 p .m .Sunday, May 15 6 a .m . – 11:59 p .m .Monday, May 16 6 a .m . – 5 p .m .

*Hours subject to change

For complete convention information, visit aia.org/convention


3*Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items .

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exHIbIt HAll COlUMN wRAPSGet the attention of convention attendees by including your logo on column wraps throughout the exhibit hall .

• Sponsor’s logo on 16 column wraps throughout the exhibit hall• Column locations will be chosen by show management• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $36,000 | Exclusive

AISle SIGNSCapture your target audiences’ attention by displaying your logo on the exhibit hall aisle signs, which can’t be missed!

• Sponsor’s logo on every third exhibit hall aisle sign (approximately 15-17 signs in total will include the sponsor’s logo)

• Sponsor recognition on convention Web site and in final program distributed on-site

Investment: $33,000 | Exclusive SOLD

SHUttle bUS-INteRIOR wINDOw SIGNSTake advantage of this opportunity to place your company branding on buses traveling during peak convention hours .

• Sponsor’s logo on “inside track” signs applied to the interior windows of up to 8 shuttle buses



GeNeRAl SeSSION DIReCtIONAl PACKAGePromote your brand while directing thousands of attendees to these highly anticipated sessions located in Hall E of the New Orleans Convention Center .

• Sponsor’s logo on approximately 2-3 directional signs leading to Hall E• Sponsor’s logo on column wraps within Hall E• Sponsor recognition on convention Web site and in final program

distributed on-site


welCOMe bANNeRSMake an impact while welcoming attendees to the AIA Expo2011 with these unique entrance banners!

• Sponsor’s logo on each of two directional banners flanking the AIA Welcome Banner (AIA is exclusive on Welcome Banner)

• Placement opportunity at two of the three main entrances to Halls A,B or D


Investment: $18,500

exHIbIt HAll eNtRANCe UNItSShowcase your company or product logo on the highly visible entrance units for your target audience to see as they enter the exhibit hall .

• Sponsor’s logo displayed on entrance banners positioned above the main entrances to Halls A,B or D

• Two logo imprints on each sign• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $16,500

DIReCtIONAl COlUMN wRAPSPlace your company’s logo on these highly visible directional column wraps .

• Sponsor’s logo on two column wraps in the lobbies of Hall A, B and D• Sponsor recognition on convention Web site and in final program

distributed on-site


DIReCtIONAl bANNeRSGain visibility and promote brand awareness with prominent overhead directional banners located throughout the convention center

• Sponsor’s logo on one directional banner located in the main lobby of either Hall A, B and D


Investment: $12,750

exHIbIt HAll eNtRANCe CARPet lOGOBe the first company on the expo floor to greet thousands of architecture and design industry professionals and drive them to your booth .

• Sponsor’s logo on 10’x10’ carpet inside one of the three main entrances to the exhibit floor (Halls A, B and/or D)


Investment: $10,000

DIReCtIONAl FRee StANDING SIGNAGeDirectional signage will be placed throughout the lobbies of Halls A, B, C and D to lead attendees toward continuing education classrooms, exhibit halls entrances, and tour departure areas .

• Sponsor’s logo on up to 6 free standing meter board directional signs

Investment: $9,000

See YOU Next YeAR bANNeRGain visibility in this opportunity to promote AIA Expo 2012 in Washington, D.C. by sponsoring our “See You Next Year” banners.

• Sponsor’s logo or graphics on banner hanging above main exit doors in the Halls A, B and D


SPONSORSHIP OPPORtUNItIeS

4 *Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items .

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SAtURDAY MORNING exHIbIt HAll bReAKFAStSponsor the breakfast reception in the exhibit hall on Saturday morning to conclude the convention .

• Sponsor’s logo on signage at multiple food distribution areas• Food and beverage stations will be set up in high traffic areas throughout

the exhibit floor• Sponsor’s logo on coupon in convention bag promoting the breakfast• Opportunity to have sponsor’s logo on recyclable cups and napkins• Sponsor recognition on convention Web site and in final program

distributed on-site


AIA bOOKStORe-PReMIeR SPONSORSHIPTake advantage of this highly visible opportunity to sponsor the AIA Bookstore, located in the main lobby outside Hall D. The AIA Bookstore is one of the busiest, most popular areas of the convention .

• Sponsor’s logo on banner hanging above the AIA Bookstore(co-branded with the AIA)

• Sponsor’s logo on graphic panels integrated into the design of the AIA Bookstore

• Sponsor’s logo on recyclable paper shopping bags (co-branded with AIA)• Sponsor recognition on convention Web site and in final program

distributed on-site


AIA bOOKStORe - SIGNAtURe SPONSORSHIPTake advantage of this highly visible opportunity to sponsor the AIA Bookstore, located in the main lobby outside Hall D. The AIA Bookstore is one of the busiest, most popular areas of the convention .

• Sponsor’s logo on banner hanging above the AIA Bookstore (co-branded with the AIA)

• Sponsor’s logo on graphic panels integrated into the design of the AIA Bookstore



wAteR StAtIONSTreat attendees to a nice, cool cup of water while promoting your brand and inviting them to visit your company’s booth .

• Sponsor’s logo (and booth number, if desired) on recycled cups at up to 6 water stations placed in high-traffic areas throughout the convention center



ReFReSHMeNt lOUNGeSponsor a refreshment lounge where attendees can grab a beverage and network in a relaxed indoor/outdoor area of the convention center .

• Sponsor’s logo on sign in refreshment lounge location• Sponsor’s logo on recycled cups and cocktail napkins• Sponsor recognition on convention Web site and in final program

distributed on-site


INDUStRY UPDAte tHeAteRCaptivate a dedicated audience of up to 200 convention attendees for an in depth look at your product or service .

• Dedicated classroom setting (location to be determined by show management)

• One full hour slot for demonstration/discussion with up to 200 convention attendees

• Light refreshments will be provided• Sponsor recognition on convention Web site and in final program

distributed on-site• Lead information provided post-show for registered session attendees

program distributed on-site

Investment: $20,000

ReCYCle AReASupport the convention greening initiative and sponsor the recycle area where attendees can recycle plastic, paper and other materials .

• Sponsor’s logo on signage within the designated recycle area• Sponsor recognition on convention Web site and in final program

distributed on-site


AtteNDee lOUNGe AND CHARGING StAtIONAttendees cite opportunities to network as a top reason for attending the convention . Sponsor an area where attendees can interact with colleagues, charge their cell phones, PDAs, or iPhones, and relax in the common areas of the convention center . A variety of locations and sizes are offered by show management .

• Opportunity to provide specialty furniture (or show management to provide standard furnishings)

• Sponsor’s logo on kick panel of cell phone charging station• One literature rack in lounge• Sponsor recognition on convention Web site and in final program

distributed on-site• Lounge may not be staffed by Sponsor

Investment: $12,000

INteRACtIve FlOORPlAN KIOSK • Sponsors logo on double-sided kiosk featuring the interactive floorplan.

One kiosk located in lobby outside of each exhibit hall• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $10,500



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wI-FI CONNeCtIONThe Ernest N . Morial Convention Center is equipped with wireless Internet throughout the facility . Sponsor the Wi-Fi connection and your company name will be displayed to Wi-Fi users in a designated area of the convention center .

• Sponsor’s image on splash screen or immediate access to sponsor’s Web site after log-in page at one of ten specific Wi-Fi locations

• Sponsor’s logo on sign within their W-Fi zone• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $10,000

exHIbItOR MeetING ROOMSecure a private area to meet with your important clients or prospects—hold product demonstrations, luncheons, or just provide a place for your booth staff to relax off the busy show floor.

• Use of meeting room space in the convention center for one to three days during the event

• All furnishings, electrical, A/V, food and beverage, and other requirements are at the expense of the sponsor

• Sponsor’s logo on signage located outside the entrance of the meeting room

• Rooms cannot be promoted or used as an extension of exhibit booth space



CONveNtION bADGe ReCYCle StAtIONHelp promote the AIA’s greening initiatives at convention by sponsoring the convention badge recycle stations .

• Sponsors logo on signage and bins located in six different locations to recycle name badge and lanyards at the end of the convention



lObbY INteRNet lOUNGeLocated in the central lobby area between Halls A-D, the Internet Lounge will allow attendees the chance to stay connected and in touch via the internet throughout the event .

• Sponsor’s logo on all internet lounge signage • Sponsor’s logo on home page on all available computers for attendee use• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $7,500

INFORMAtION bOOtHSponsor the highly trafficked information booths — located in the main lobby areas of Halls B and C . Attendees will frequent these areas with questions about the convention .

• Sponsor’s logo on kick panels of information booth • Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $7,000

DIGItAl MeDIAReach convention attendees with a digital advertisement seen on plasma screens located throughout the convention center . Sponsor’s 30 second advertisement will be rotating with important convention messaging .

• Sponsor to provide 30 second advertisement in specified format• Advertisement to rotate with convention messaging, other digital media

sponsors, and New Orleans Convention Center sponsor advertisements• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $5,000

AtteNDee ReSOURCe CeNteRDisplay your company’s literature or publication on resource carousels located in high-traffic areas of the convention center. The AIA requires double-sided printing on recycled paper/materials .

• Sponsor’s logo on sign outside the entrance to lounge• Opportunity to provide specialty furniture (or show management to

provide standard furnishings)• Sponsor’s logo on kick panel of cell phone charging station• One literature rack in lounge• Sponsor recognition on convention Web site and in final program

distributed on-site• Lounge may not be staffed by Sponsor

Investment: $4,200

exHIbItOR MeetING ROOMSecure a private area to meet with your important clients or prospects—hold product demonstrations, luncheons, or just provide a place for your booth staff to relax off the busy show floor.

• Use of meeting room space in the convention center for one to three days during the event

• All furnishings, electrical, A/V, food and beverage, and other requirements are at the expense of the sponsor

• Sponsor’s logo on signage located outside the entrance of the meeting room

• Rooms cannot be promoted or used as an extension of exhibit booth space


Investment: $3,500 per day

ON-FlOOR ClASSROOMS • CALL FOR MORE DETAILS! As an attraction and value-add offering

to attendees, classrooms will be available to exhibitors presenting AIA accredited programming. Attendees will benefit from this on-floor opportunity to earn LUs while the sessions in the meeting rooms are not taking place .

• 60 minute timeslot(s)• Standard staging, a/v set-up and attendee seating• Sponsor recognition on all classroom promotional and directional on-

site signage • Sponsor recognition on convention Web site and in final program

distributed on-site

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HOtel PACKAGeTake advantage of the opportunity to reach out to convention attendees staying at the headquarter hotel by sponsoring both the hotel key card and hotel room drop opportunities .

• Sponsor’s artwork (up to three colors) on one side of room keys handed out to attendees staying within the AIA room block

• Sponsor’s single-page, double sided literature (no larger than 8 .5” x 11”) dropped at rooms on the morning of Thursday, May 12




HOtel KeY CARDMarket your company in this exclusive branding opportunity after attendees leave the convention center by including your logo on room keys distributed at the headquarter hotel .

• Sponsor’s artwork (up to three colors) on one side of room key handed out to attendees staying within the AIA room block (up to 2,000 keys) at the headquarter hotel



HOtel ROOM DROP • Reach attendees in their hotel rooms and give them the opportunity to

learn about your company before stepping foot on the exhibit floor. • Sponsor’s single-page, double-sided literature (no larger than 8 .5” x 11”)

dropped at rooms in AIA room block the on a peak night (up to 1,000 rooms)


• Sponsor to provide insert and is responsible for shipping charges to headquarter hotel

• Insert must be approved by show management• The AIA requires double–sided printing on recycled paper/materials

Investment: $8,500



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AIA HOUSING web bANNeRDisplay your logo and messaging on the highly popular AIA Housing page—the preferred resource for securing hotel rooms for convention .

• Sponsor’s Web Banner advertisement displayed on the AIA Housing page of the convention Web site

• Hot link to sponsor’s Web site• Exposure time for web banner and web button depends on date of

purchase and submission of materials .• All Banners and buttons must be approved by show mgmt .


ReGIStRAtION web bANNeRDisplay your logo and messaging on the page that every preregistered attendee receives. The majority of attendees print this page for verification as well as future reference .

• Sponsor’s Web Banner advertisement displayed Registration Confirmation page of the convention Web site

• Hot link to sponsor’s Web site• Exposure time for web banner and web button depends on• date of purchase and submission of materials .• Banners change from page to page and rotate among potential of six

banners• All Banners and buttons must be approved by show mgmt .


web bUttONSponsor the web button on the convention Web site, located below the registration button and remain visible leading up to the 2011 convention .

• Button containing sponsor’s logo located on AIA Convention Web site• Hot link to sponsor’s Web site• Exposure time for web banner and web button depends on date of

purchase and submission of materials .• Banners change from page to page and rotate among potential of six

banners• All Banners and buttons must be approved by show mgmt .


bROADCASt COMMUNICAtIONS:PRe-ReGIStRAtION AtteNDee eMAIlE-mail broadcasts are the preferred method of obtaining convention information among all attendees. Drive traffic to your booth by promoting your company and booth number . Pre-Registered Attendee E-mail—Promote your products and services in targeted e-mails to confirmed convention registrants .

• Sponsor’s artwork included on e-mail sent to registered attendees• Hot link to sponsor’s Web site

Investment: $7,500

bROADCASt COMMUNICAtIONS: INvItAtION eMAIlE-mail broadcasts are the preferred method of obtaining convention information among all attendees. Drive traffic to your booth by promoting your company and booth number . Invitation E-mail—A series of invitation e-mails will be sent to potential convention attendees beginning in January and leading up to the convention in June .

• Sponsor’s artwork included on e-mail sent to potential attendees• Hot link to sponsor’s Web site

Investment: $7,000

web bANNeR ADveRtISeMeNtPlace your company logo and messaging on all of the attendee pages as they search for seminars, review registration details, search for exhibitors, and plan their itinerary at www .aia .org/convention . Gain exposure to potential buyers and benefit from direct web traffic with this sponsorship.

• Sponsor’s artwork or message on one of up to six banner ads rotating on AIA convention Web site

• Hot link to sponsor’s Web site• Exposure time for web banner and web buttons depends on date of

purchase and submission of materials . • Banners change from page to page and rotate among potential of six

banners .• All banners and buttons must be approved by show management

Investment: $6,500

HOUSING CONFIRMAtION eMAIlE-mail broadcasts are the preferred method of obtaining convention information among all attendees. Drive traffic to your booth by promoting your company and booth number. Housing Email Confirmations - Promote your products and services in targeted e-mails to confirmed convention registrants .

• Sponsor’s artwork included on e-mail sent to registered attendees• Hot link to sponsor’s Web site


ReGIStRAtION COMbO The two most visible online advertising opportunities combined! As the Online Registration Combo sponsor, you receive web banners on EVERY page of the online registration system AND on the confirmation email each attendee receives to confirm their registration. The email banner is linked to your website, increasing your web traffic exponentially. Virtually EVERY attendee registers for the show online, and these are two of the BEST opportunities to feature your company to all attendees!

Investment: $6,000

ONlINe ReGIStRAtION PAGe SPONSOR With virtually EVERY attendee registering for the show online, the Online Registration Page Sponsor is highlighted EACH page of the attendee registration system with a web banner! This sponsorship a highly sought-after opportunity that almost every attendee will see!

Investment: $3,000



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bOOtH vISIt tRACKeR This post-event, electronic sponsorship is a great way to generate additional interest in your company after the show is over . The Booth Visitor Tracker is an email that attendees receive that links them to a custom landing page containing a virtual list of the companies they visited using their Expocard while at the show. Your company logo and a link to your website will appear in the email as well as at the top of the custom Booth Visitor Tracker page .

Investment: $1,500

exHIbItOR vIDeO PlUS Catch the eye of your target attendees with the NEW! Exhibitor Video PLUS sponsorship . This sponsorship includes the Exhibitor Video offerings (5 min or less video in your online profile with corresponding video icon) PLUS we’ll load it in the ConnectVISION library .

Investment: $1,250

exHIbItOR vIDeOProvide a virtual demonstration of your products for year-round website visitors! You provide video file (5 minutes or less) and we’ll take care of the steaming and hosting . With this sponsorship, your video will appear in your online profile and includes a video icon next to your exhibitor listing.

Investment: $750

CONNeCt UPGRADeD web lIStING Quick, easy and affordable! Enhance your Online Booth Profile with your company logo and link directly back to your website . This new package will also place your company listing at the TOP of the exhibitor searches for your keyword/product category, and will display your company logo on the online floor plan when attendees mouse over your booth!

Investment: $350

CONNeCt KeYwORDSJust like Google, as attendees search the show website, paid advertisers’ listings appear at the top of the search . Purchase one or more critical keywords that pertain to your company and your listing appears at the top of the results! One click will take attendees to your Online Booth Profile, when attendees search for a keyword you have purchased on the show website! Attendees can view your company information, then send you an h-mail or request an on-site appointment with you . Limited to 3 companies per keyword on a first-come, first-served basis, so act now!

Investment: $250

CONNeCt PRODUCt CAteGORY SPONSOR Attendees are ‘matched’ with exhibitors based on products . As attendees are searching the exhibitor list for products, a product category sponsor’s exhibitor listing will appear at the top of the search results . One click will take attendees to your Online Booth Profile, when you appear at the top of the list of search results! From there, attendees can view your company information, then send you an h-mail or request an on-site appointment with you . Limited to 3 companies per product category, so act now!

Investment: $250

CONNeCt SHOw SPeCIAl Highlight your show special in a searchable area of the website as well as in your Online Booth Profile. Attendees are always looking for a great deal at the show and now you can categorize your show special as a GIVEAWAY, DISCOUNT or BARGAIN. Include photos, descriptions, links to your website and product brochures, etc . From here, attendees can send you an h-mail or request an onsite appointment with you .

Investment: $250

CONNeCt GReeN DeSIGNAtION Attendees looking for eco-friendly suppliers will be certain to spot your company with this cost effective sponsorship . The green icon will appear next to your company name within the all new Exhibitor Search of hanleywoodCONNECT . Check out all our new icons and collect them all!

Investment: $150



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CONveNtION bAGAttendees will receive a reusable, high-quality bag filled with important convention-related information . Place your logo on the convention bag for lasting exposure during and after the convention .

• Sponsor’s Logo on both sides of convention bag (front side shared with AIA official logo)

• Logo printed on all convention bags• Sponsor recognition on convention Web site and final program

distributed on-site• Reusable convention bags will be produced from recycled materials


wAteR bOttleS-PReMIUM CONFeReNCe bAG INSeRtSustain attendees throughout the convention, and provide a great “take-away” gift, by sponsoring these sustainable water bottles--put in each of the attendee conference bags .

• One-color sponsor logo printed on all water bottles • Sponsor recognition on convention Web site and in final program

distributed on-site


ReGIStRAtION AReAAll attendees, speakers, and guests will check-in at the registration area of the convention center, which will be in a high-traffic, central location in the Hall A lobby .

• Sponsor’s logo on every other registration counter kick panel• Sponsor’s logo on welcome banner hanging at each of the registration

area• Sponsor recognition on convention Web site and in final program

distributed on-site


bADGe HOlDeR INSeRtPlace your company name, logo, booth number and messaging on an insert included in all badge holder . The insert can be branded with your logo and/or promotional offer, show special, etc .—be creative, as each and every attendee will get one! Specific size to be determined. Interested? Call for details!

• Place company name, logo, booth number & messaging on an insert included in all badge holders .


CONtINUING eDUCAtION NOtebOOKDisplay your company name and logo on the notebook that attendees will use to take notes at seminars, tours, and events . To keep the convention green, there will be no handouts at education sessions, making this notebook a convenient tool for attendees while in education sessions and to reference after the convention . The notebook will be included in every convention bag distributed on-site .

• Sponsor’s one-color imprint on cover and first page of the notebook (co-branded with the AIA)


PeN-PReMIUM CONFeReNCe bAG INSeRtProvide attendees with a “branded” writing utensil, and provide a great “take-away” gift, by sponsoring the pens--put in each of the attendee conference bags .

• One-color sponsor logo printed on pens• Sponsor recognition on convention Web site and in final program

distributed on-site


CONveNtION bAG lIteRAtURe INSeRtSA great way to get your company’s name and message out to all attendees is through a literature insert . The piece can include a special offer, invitation, or general promotional message--bottom line; it’s an on-site traffic-driver to your booth!

• One single-page, double-sided insert--no larger than 8 .5” x 11”• Insertion in all convention bags• The AIA requires double-sided printing on recycled paper/materials• Sponsor to print and ship insert to fulfillment house by March 17, 2011• Insert must be approved in advance by show management

Investment: $10,500

ReGIStRAtION MAIlING-lIteRAtURe INSeRtPre-registered attendees will receive a mailing including their badge, tickets, and literature inserts prior to arriving at convention . This convention credentials packet will be referenced by attendees before and during the convention . Promote your company in the convention credentials packet with an insert in the preregistration mailing . The AIA requires double-sided printing on recycled paper .

• One trifold insert, no larger than 8 .5” x 11”, printed double-sided on maximum 60 lb stock

• Inclusion in mailing sent to registered attendees in advance of the event• Sponsor to provide insert and is responsible for shipping charges to

registration company• Insert must be approved by show management

Investment: $6,500

lANYARDThese lanyards will hold the badges for all attendees . As sponsor, your company name will be seen on this lanyard throughout the event—on the show floor, in classrooms, key events and at networking functions.

• Sponsor’s name or logo printed on all lanyards• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $55,000 | Exclusive SOLD



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CHANCellOR’S CUP GOlF OPeN tItle SPONSORCollaborate with the AIA College of Fellows for a day of golf in the greater New Orleans area on Wednesday, May 11 . The annual Chancellor’s Cup Golf Open is an ideal sponsorship to reach your target audience outside of the convention center and expo floor.

• Sponsor’s logo on official Chancellor’s Cup Golf Open hat• Sponsor’s logo on first tee sign• Sponsor recognition on convention Web site and in final program

distributed on-site• Logo attribution in Golf Open promotional materials• Two foursome entries


CHANCellOR’S CUP GOlF OPeN: ReCePtION SPONSORCollaborate with the AIA College of Fellows for a day of golf in the greater New Orleans area on Wednesday, May 11 . The annual Chancellor’s Cup Golf Open is an ideal sponsorship to reach your target audience outside of the convention center and expo floor.

• Sponsor’s logo on official Chancellor’s Cup Golf Open vest• Company name and logo on reception signage• Sponsor recognition on convention Web site and in final program

distributed on-site• Recognition in Golf Open promotional materials• Two foursome entries


CHAt ROOMWant more time to talk to attendees? Use this small scale discussion group to connect with a targeted audience of convention registrants .

• Sponsor will receive the preregistration attendee list to invite attendees to their sponsored focus group

• Sponsor will conduct 1 .5 hour focus group to an audience of up to 50 convention registrants

• Sponsor to obtain lead information for focus group attendees for post convention follow up


Investment: $10,000

CHANCellOR’S CUP GOlF OPeN: SIlveR SPONSORCollaborate with the AIA College of Fellows for a day of golf in the greater New Orleans area on Wednesday, May 11 . The annual Chancellor’s Cup Golf Open is an ideal sponsorship to reach your target audience outside of the convention center and expo floor.

• Sponsor’s logo on official Chancellor’s Cup Golf beverage cart sign (may be co-branded with other sponsors)


• Recognition in Golf Open promotional materials• One foursome entry

Investment: $8,000

CHANCellOR’S CUP GOlF OPeN: bRONZe SPONSORCollaborate with the AIA College of Fellows for a day of golf in the greater New Orleans area on Wednesday, May 11 . The annual Chancellor’s Cup Golf Open is an ideal sponsorship to reach your target audience outside of the convention center and expo floor.

• Sponsor’s logo on 15 tee signs (may be co-branded with other sponsors)• Sponsor recognition on convention Web site and in final program

distributed on-site• Recognition in Golf Open promotional materials• One foursome entry

Investment: $5,000



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tHe AveNUe INFORMAtION StAtIONS• Located in the high-traffic, centralized area of the expo known as The

Avenue, attendees will quickly learn to depend upon these high-tech A/V style units that will host an interactive floor plan and full exhibitor list--offering visitors real-time navigation assistance during all show hours .

• Sponsor’s booth highlighted within floor plan• Sponsor recognition on all unit signage • Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $7,500

tHe AveNUe INNOvAtION GAlleRY• Located in the high-traffic, centralized area of the expo known as The

Avenue, the Innovation Gallery will allow attendees an up-close look at the most innovative, technologically advanced, unique and/or new products available in today’s marketplace . Bring special attention to one or more of your products!

• Display placement for sponsor’s choice of product • Sponsor recognition on all Innovation Gallery on-site signage• Sponsor recognition on convention Web site and in final program

distributed on-site

Investment: $500—5’4” long display area each SOLD OUT

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RelAxAtION StAtIONDo you want attendees to remember your company? Provide them with a complimentary professional massage!

• Up to three massage therapists• Sponsor’s logo on three Relaxation Station signs at sponsor’s booth, at

the Relaxation Station and in a high-traffic area for additional promotion• Sponsor’s logo printed on ticket, which must be picked up at sponsor’s

booth and presented at the relaxation station for service• Sponsor has the option to provide shirts for the massage therapists to

wear• Sponsor recognition on convention Web site and in final program

distributed on-site


SHOe SHINeThis is a great way to drive traffic to your booth and achieve unique visibility in a central location .

• Sponsor’s logo on one sign located at shoe shine station• Sponsor’s logo on coupon distributed from booth for show shine service• Sponsor recognition on convention Web site and in final program

distributed on-site


SeCOND lIStING IN FINAl PROGRAMDo you have another product or “a division of” that deserves a listing in the printed final program (distributed on-site)? The Second Listing lets you list the “exhibiting as” company as well as any other product or company name that is exhibiting in your booth .

Investment: $250 | Maximum of one second listing per exhibiting company.

For AIA Expo UsE only/ContrACt InFormAtIonDate Received ___________________________________________ Space Assigned _____________________________________

Total Cost of Sponsorship ___________________________________ Total Square Footage__________________________________

Account Executive ________________________________________ Company ID ________________________________________

The Exhibitor understands that participation will be limited to those companies whose products and/or services are of specific interest to those attending the Exhibition, as determined by the Sponsor in its sole discretion. The Exhibitor hereby agrees to accept and abide by all terms and conditions of the exhibition and acknowledges receipt of a copy of the AIA Expo 2011 Terms and Conditions as attached hereto, as well as the Exhibitor Service Manual, all of which is incorporated as a part of the contract created by acceptance of this application.

signature: ________________________________________________________________________ Date: ______________________________________________________

name: ___________________________________________________________________________ title: ______________________________________________________By signing this contract I hereby state that I have the signing authority (either as an authorized employee of the named company exhibiting or as a contractor for the company named as an exhibitor) to secure space on behalf of the organization signed for. By providing my contact information, I am authorizing Hanley-Wood to send me promotional materials via mail, fax, e-mail or SMS. We understand this application becomes a binding contract when accepted by the AIA and/or Hanley-Wood Exhibitions. We agree to abide by the above general Information, as well as the Terms and Conditions outlined on the reverse side and those listed in the Exhibitor Service Manual.

plEAsE sEnD sIgnED ContrACt AnD pAymEnt to:AIA Expoc/o Hanley WoodP. O. Box 612128Dallas TX 75261-2128Fax: 972-536-6307

ChECks shoUlD bE In U.s. DollArsAnD mADE pAyAblE to:AIA Expo

For CrEDIt CArD AUthorIZAtIon Form AnD/or WIrE trAnsFEr DEtAIls CAll 972.536.6300

The AIA Expo is owned by The American Institute of Architects (“AIA”). This application will become a binding contract upon acceptance by the AIA and/or Hanley Wood, LLC (“Show Management”) or its assignee(s) (the “Sponsor”) and is based upon the terms, rules, and regulations as set forth herein and attached hereto, and as further set forth in the plan of exhibits, rates, and such other rules and regulations as may be established by the Sponsor in the applicable Exhibitor Services Manual, as the same may be subsequently updated/amended, and in the general exhibit information attached, all of which constitute a part of this contract.

AIA exPO 2011 SPONSORSHIP CONtRACtMAY 12–14, 2011 | eRNeSt N . MORIAl CONveNtION CeNteR | New ORleANS, lA USA AIA 2011

CONveNtIONNew ORleANSFor complete convention information, visit aia .org/conventionprImAry CompAny InFormAtIon:

(The "Sponsored by" company name, address, phone, toll-free phone and URL listed below will be published in the printed Show Program & Event Guide and online exhibitor listing).

legal Company name: ____________________________________________________________________________________________________________________

Exhibiting As: ____________________________________________________________________________________________________________________________

mailing Address: _________________________________________________________________________________________________________________________

City: _____________________________________________________________________________________________ state/province: ________________________

Zip/postal Code: _________________ Country: _____________________________________Web Address: ____________________________________________

phone: ________________________________________toll-Free: ______________________________________ Fax: ______________________________________

shoW ContACt InFormAtIon:

Contact: _______________________________________________________________title: ____________________________________________________________

phone: _________________________________________________________________Fax: _____________________________________________________________

E-mail: ___________________________________________________________________________________________________________________________________

InvoICE/ACCoUntIng ContACt InFormAtIon: (FOR ALL INVOICE/ACCOUNTING CORRESPONDENCE. If different address than above, please complete below.)

Contact name: ___________________________________________________________________________________________________________________________

Address: _____________________________________________________________________________phone: _____________________________________________

Fax: __________________________________________E-mail: _____________________________________________________________________________________

SPONSORSHIP SeleCtION(S):

❑ Convention Bag Literature Inserts ...... $10,500 $_________

❑ Registration Mailing-Literature Insert . $6,500 $_________

❑ Attendee Lounge and Charging Station $8,000 $_________

❑ Attendee Resource center ................. $4,200 $_________

❑ Featured Display Area ........................ $21,000 $_________

❑ Industry Update Theater .................... $10,000 $_________

❑ Convention Badge Recycle Station ...... $8,000 $_________

❑ Lobby Internet Lounge ......................... $7,500 $_________

❑ Exhibitor Meeting Room .................... $8,500 $_________

❑ Information Booth ............................. $7,000 $_________

❑ New Product Exposure ...................... $5,500 $_________

❑ Digital Media ..................................... $5,000 $_________

❑ Exhibitor Meeting Room ...................... $3,500/day $_________

❑ Two General Sessions ........................ $35,000/ea $_________

❑ Lanyard ............................................. $55,000 $_________

❑ Convention Bag ................................. $72,000 $_________

❑ Registration Area ............................... $36,000 $_________

❑ Badge Holder Insert ........................... $27,100 $_________

❑ Continuing Education Notebook .......... $27,000 $_________

❑ AIA Bookstore-Premier Sponsorship .. $47,000 $_________

❑ AIA Bookstore - Signature Sponsorship $31,000 $_________

❑ Relaxation Station ............................. $9,750 $_________

❑ Shoe Shine ........................................ $9,750 $_________

❑ Hotel Package ................................... $26,500 $_________

❑ Hotel Key Card ................................... $20,500 $_________

❑ Exhibit Hall Column Wraps ................. $36,000 $_________

❑ Aisle Signs ........................................ $33,000 $_________

❑ Shuttle Bus-Interior Window Signs ..... $25,000 $_________

❑ General Session Directional Package . $18,500 $_________

❑ Directional Column Wraps ................. $16,000 $_________

❑ See You Next Year Banner .................... $3,500 $_________

❑ Saturday Morning Exhibit

Hall Breakfast ...................................... $50,000 $_________

❑ Water Bottles-Premium

Conference Bag Insert ......................... $43,000 $_________

❑ Water Stations ..................................... $25,000 $_________

❑ Refreshment Lounge ........................... $15,500 $_________

❑ Recycle Area ........................................ $12,000 $_________

❑ Pen-Premium Conference Bag Insert ... $18,500 $_________

❑ Welcome Banners ............................. $18,500 $_________

❑ Exhibit Hall Entrance Units ................... $16,500 $_________

❑ Directional Banners ........................... $12,750 $_________

❑ Exhibit Hall Entrance Carpet Logo ...... $10,000 $_________

❑ Directional Free Standing Signage ...... $9,000 $_________

❑ AIA Housing Web Banner ................... $8,500 $_________

❑ Registration Web Banner ................... $8,500 $_________

❑ Web Button ....................................... $8,500 $_________

❑ Broadcast Communications:

Invitation Email .................................. $7,000 $_________

❑ Housing Confirmation Email ............... $5,000 $_________

❑ Online Floor Plan-Company Logo ....... $700 $_________

❑ Online Floor Plan-Press Release ........ $500 $_________

❑ Web Banner Advertisement ............... $6,500 $_________

❑ Welcome Banners ............................. $18,500 $_________

❑ Exhibit Hall Entrance Units ................... $16,500 $_________

❑ Directional Banners ........................... $12,750 $_________

❑ Exhibit Hall Entrance Carpet Logo ...... $10,000 $_________

❑ Directional Free Standing Signage ..... $9,000 $_________

❑ Chancellor’s Cup Golf Open

Title Sponsor ..................................... $20,000 $_________


Reception Sponsor ............................ $16,000 $_________


Silver Sponsor ................................... $8,000 $_________


Bronze Sponsor ................................. $5,000 $_________

❑ Chat Room ........................................... $10,000 $_________

totAl sponsorshIp Cost: $__________________

exHIbItOR SIGNAtUReS

1. management. The word “Management” as used herein shall mean the sponsor or its assignee(s) as previously specified in the contract, including any officers, committees, agents, employees or other third party acting for it in the management of the Exhibition.

2. Eligible Exhibitors and Exhibits. Exhibitors will be limited to those companies or other entities offering materials, products, or services of specific interest to registrants, as determined by Management in its sole discretion. Management also reserves the right to determine the eligibility of any product for display at the Exhibition. Exhibiting manufacturers’ representatives and/or distributors must list their participating principals as the exhibitors of record. Only the sign of the Exhibitor whose name appears upon the face of this contract may be placed on the booth or in the printed list of exhibitors of the Exhibition. No exhibits or advertising will be allowed to extend beyond the space allotted to the Exhibitor, or above the back and side rails of such space.

3. limitation of liability. The Exhibitor agrees to indemnify, defend and hold harmless the Management, the American Institute of Architects, the exhibition hall facility, the owner of such facility, and the city in which this Exhibition is being held, and their respective officers, agents and employees, from and against all bodily and personal injury, loss, claims, or damage to any person or any property arising in any way from the use or occupancy of the space herein contracted for by the Exhibitor, its employees, agents, licensees, contractors or customers. Exhibitor shall also indemnify, defend and hold such parties harmless from and against all bodily and personal injury, loss, claims or damage to any person or property anywhere on the grounds of the Exhibition which is occasioned by any act or negligence of the Exhibitor, its employees, agents, licensees or contractors, or by a default by Exhibitor in the proper performance of its obligations hereunder. Management shall not be responsible for loss or damage to displays or goods belonging to Exhibitors, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilfer-age, mysterious disappearance, terrorism, bomb threats or other causes. All such items are brought to the Exhibition and displayed at Exhibitor’s own risk, and should be safeguarded at all times. Management will use its best efforts to provide the services of a reputable protective agency during the period of installation, show and dismantling of the Exhibition, but shall have no liability to Exhibitor arising from the performance of such duties by said agency. Exhibitor agrees that the provision of such services constitutes adequate discharge of all obligations of Management to supervise and protect Exhibitor’s property within the Exhibition. Exhibitors may furnish additional guards at their own cost and expense, only with the prior written approval of Management. The Exhibitor agrees that Management shall not be responsible in the event of any errors or omission in the listings in the Exhibitors’ Official Directory or in any promotional material.

4. Cancellation. If Exhibitor desires to cancel this Contract, Exhibitor may only do so by giving notice thereof in writing sent to AIA Show Management with evidence of receipt. If such written notice is received at least 120 days prior to May 12, 2011, then Exhibitor will remain liable for 50% of the total exhibit fee. Otherwise, Exhibitor will remain liable for 100% of the total exhibit fee, regardless of when this Contract is executed by Exhibitor. In addition, Exhibitor will remain liable for 100% of all fees paid or payable in respect of sponsorships and promotional products, regardless of when this Contract is executed or cancelled by Exhibitor. These amounts are considered to be liquidated and agreed upon damages, for the injuries AIA Show Management will suffer as a result of Exhibitor’s cancellation. This provision for liquidated and agreed upon damages is a bona fide provision and not a penalty. The parties understand that the withdrawal of the space reserved from availability and, if applicable, the cancellation of sponsorships and/or promotional materials, in each case at a time when other parties would be interested in such space and/or products, will cause AIA Show Management to sustain substantial damages that will not be capable of determination with mathematical precision. Therefore, the provisions for liquidated and agreed upon damages have been incorporated into this Contract as a valid pre-estimate of these damages. The date of cancellation shall be the date AIA Show Management receives the notice. AIA Show Management reserves the right to treat Exhibitor’s downsizing of booth space as cancellation of the original space and purchase of new booth space, and Exhibitor may be required to move to a new location if it requests a downsizing of space.

(b) If the Exhibit Space is not occupied by the Exhibitor by 12:00 noon of the day prior to the opening of the show, Exhibitor shall be deemed to have cancelled the Exhibit Space Contract as of such date, and Management shall have the right to use such space as it deems appropriate and the Exhibitor shall pay to Management all amounts which would have been due, under the terms of subparagraph (a) above as if Exhibitor had cancelled this contract as of such date. (c) If the Exhibitor does not make full payment when due under the terms of this contract, Management may terminate this contract and the Exhibitor shall be responsible for payments to Management of all amounts which would have been due Management, under the terms of subparagraph (a) above as if the Exhibitor had cancelled this contract as of the date of such default. (d) Except as the Exhibitor’s rental obligation may be reduced in accordance with the terms set forth in subparagraph (a)above, and except as otherwise provided in Section 20 (Release), the Exhibitor shall be responsible for payment of the total Exhibit Space rental fee regardless of whether the Exposition is cancelled, delayed, or relocated, in whole or in part, as a result of riot, strike, civil disorder, act of war, act of God, terrorism or any other cause of any kind whatsoever not reasonably within Management’s control.

5. sub-leasing. Exhibitor shall not sublet the Exhibition Space or assign its rights under this contract, or any part thereof, or permit the exhibition of anything not specified in the contract. Exhibitor may not exhibit, offer for sale, give as a premium, or advertise articles not manufactured or sold in its own name, except where such articles are required for the proper demonstration or operation of Exhibitor’s display, in which case identification of such articles shall be limited to the regular nameplate, imprint, or other identification which in standard practice normally appears on them. Exhibitor may not permit non-exhibiting companies’ representatives in its booth. Rulings of the Management shall in all instances be final with regard to use of any Exhibit Space and Exhibitor’s compliance with the Rules and Regulations.

6. Damage to property. Exhibitor is liable for any damage caused to building floors, walls or columns, or to standard booth equipment, or to other exhibitors’ property. Exhibitor may not apply paint, lacquer, adhesives, or other coating to building columns or floors or to standard booth equipment.

7. labor. Exhibitor shall employ only labor who will work in harmony with other labor employed at the site of the Exhibition, and in the event that harmonious labor relations require the hiring of union labor, or in the event that Management so requests, Exhibitor shall employ (and cause its contractors to employ) only union labor.

8. special services. Electricity, gas, water, and other utilities, as well as other special services needed by individual exhibitors, must be individually contracted for by the Exhibitor, with the prior written approval of Management, and must comply with all applicable laws and regulations

9. booth representatives. Booth representatives shall be restricted to Exhibitor’s employees, agents and authorized representatives. Booth representatives shall wear badge identification furnished by Management at all times. Management may limit the number of booth representatives at any time. All booths must be adequately staffed by the Exhibitor during all open Exhibition hours.

10. Decoration. Management shall have full discretion and authority over the placing, arrangement, and appearance of all items displayed by Exhibitor, and may require the replacing, rearrangement, or redecorating of any item or of any booth, and no liability shall attach to Management for costs that may devolve upon Exhibitor thereby. An exhibitor building special background or side dividers must make certain that the surfaces of such dividers are finished in such a manner as not to be unsightly to exhibitors in adjoining booths (i.e., no logos or graphics). If such surfaces remain unfinished at 3:00p.m. on the date before the opening day of the Exhibition, Management shall authorize the official decorator to effect the necessary finishing, and Exhibitor must pay all charges incurred thereby. In addition, if set-up has not been started on any display by 3:00 p.m. on the day before the opening day of the Exhibition, Management reserves the right to have such display installed at Exhibitor’s expense. All exhibits should be ready for the opening hour of the Exhibition. Management will not allow any noise or moving of exhibits after this time. No exhibit may be built or erected to exceed the height limitations as set forth in the Exhibitors’ Manual, a copy of which is provided to Exhibitors. Any Exhibitor whose booth exceeds the height limitation or any other applicable regulations will be required at its own expense to alter the display in order to conform with those regulations.

11. performance of music. The Exhibitor acknowledges that any live or recorded performances of copyrighted music which occur in the Exhibitor’s booth must be licensed from the appropriate copy-right owner or agent. The Exhibitor undertakes full responsibility for obtaining any necessary license sand agrees to indemnify and hold Management harmless from any damages or expenses incurred by Management due to the Exhibitor’s failure to obtain such licenses.

12. lotteries/Contests. The operation of games of chance, or lottery devices, or the actual or simulated pursuit of any recreational pastime is permitted only to the extent permitted by applicable law and on written approval from Management.

13. Exhibitor Conduct. The distribution of samples, souvenirs, publications, etc. or other sales or sales promotion activities may be conducted by Exhibitor only from within its booth. The distribution of any articles that interferes with the activities or obstructs access to neighboring booths, or that impedes aisles, is prohibited. No article containing any product other than the product or materials made or processed or used by Exhibitor in its product or services may be distributed except by written permission of Management. The Exhibitor shall conduct and operate its exhibit so as not to annoy, endanger or interfere with the rights of other exhibitors and visitors. Any practice resulting in complaints from any other Exhibitor or any visitor which, in the opinion of Management, interferes with the right of others or exposes them to annoyance or danger, may be prohibited by Management.

14. relocation. Management reserves the right to move exhibit booths at its discretion without notifying an exhibitor prior to the move.

15. release. By signing contract, the exhibitor agrees to permit its contract information to be distributed to official AIA vendors for solicitation of convention services, such as but not limited to the official show decorator, lead retrieval provider, etc. through 30 days following the event final day.

16. signature. By signing this contract the individual signing for the Exhibitor hereby states that he/she has the signing authority to secure space on behalf of the organization signed for.

17. off site Events. Exhibitors may not offer Expo education programs independent of the AIA National Convention on the Expo show floor unless such programs are registered and reported under the AIA National Convention provider number. Exhibitors may request hospitality suites within the conference hotels; provided, however, that the suites are intended for business meetings only and may not be used to offer Continuing Education programming. Additionally, functions are not allowed during official conference hours. Business meetings within the hospitality suites may be conducted only during non-conference hours. Hospitality suites are reserved for exhibiting companies only.

18. Admission. Admission to the Exhibition is open to adults affiliated with the industry served by the Exhibition. Management shall have sole control over admission policies at all times. No persons under 18 years of age will be admitted to the trade show during installation and dismantle.

19. termination of Exhibition. In the event that the premises in which the Exhibition is or is to be conducted shall become, in the sole discretion of Management, unfit for occupancy, or in the event the holding of the Exhibition or the performance of Management under the contract (of which these Rules and Regulations are a part) are substantially or materially interfered with by virtue of any cause or causes not reasonably within the control of Management, said contract and/or the Exhibition (or any part hereof ) may be terminated by Management. Management shall not be responsible for delays, damage, loss, increased costs or other unfavorable conditions arising by virtue of cause or causes not reasonably within the control of Management. If Management terminates said contract and/or the Exhibition (or any part thereof ) as aforesaid, then Management may retain such part of an exhibitor’s rental fee as shall be required to recompense it for expenses incurred up to the time such contingency shall have occurred, and there shall be no further liability on the part of either party. For purposes hereof, the phrase “cause or causes not reasonably within the control of Management” shall include, but shall not be limited to, fire; casualty; flood; epidemic; earthquake; explosion or accident; blockage embargo; inclement weather; governmental restraints; restraints or orders of civil defense or military authorities; act of public enemy; terrorism, riot or civil disturbance; strike, lockout, boycott or other labor disturbance; inability to secure sufficient labor; technical or other personnel failure; impairment or lack of adequate transportation facilities; inability to obtain, or condemnation, requisition or commandeering of necessary supplies or equipment; governmental action, including through local, state or federal laws, ordinances, rules, orders, decrees, or regulations whether legislative, executive, administrative or judicial, and whether constitutional or unconstitutional; or Act of God.

20. resolution of Disputes. In the event of a dispute or disagreement between: (a) Exhibitor and an Official Contractor; or (b) between Exhibitor and a Labor Union or Labor Union Representative; or (c)between two or more Exhibitors; then, in such event, all interpretations of the rules governing the Exhibition, actions, or decisions concerning this dispute or disagreement by Management intended to resolve the dispute or disagreement shall be binding on Exhibitor

21. Exhibitor service manual. The exhibitor understands it will receive the Exhibitor Service Manual only when it has paid the full balance due. The Exhibitor Service Manual is usually available online four months out from the event. Exhibitors will abide by the Rules and Regulations within the Exhibitor Service Manual, use only exclusive service providers and vendors, and be aware of pricing discounts for early service and equipment orders.

22. receipt of goods and Exhibits. All arriving goods and exhibits will be received at receiving areas designated by Management. All incoming goods and exhibits must be plainly marked and all charges prepaid.

23. Care and removal of Exhibits. Management will maintain the cleanliness of all aisles. Exhibitor must, at its own expense, keep exhibits clean and in good order. All exhibits must remain fully intact until the Exhibition has officially ended. Disturbing or tearing down an exhibit prior to the official closing hour of the Exhibition may result in a refusal by Management to accept or process exhibit space applications for subsequent exhibitions. Exhibits must be removed from the Exhibition premises by the time specified in the Exhibitors’ Manual. In the event any Exhibitor fails to remove its exhibit in the allotted time, Management reserves the right, at the Exhibitor’s expense, to remove and ship the exhibit through a carrier of Management’s choosing or to place the same in a storage warehouse subject to the Exhibitor’s disposition, or to make such other disposition of the property as it may deem desirable without any liability to the Management.

24. photography. The photographic rights for the Exhibition are reserved to Management, and photography in the Exhibition required by exhibitors can be carried out at moderate charges by the official photographers (as designated by Management) if desired. Exhibitors wishing to make their own arrangements for the photographing of their exhibit must seek permission from the Management, which permission shall not be unreasonably withheld.

25. Insurance. Exhibitor shall, at its own expense, secure and maintain at all times during the event, including move-in and move-out days, the insurance listed below. All such insurance shall be primary of any other valid and collectible insurance of Exhibitor and shall be written on an occurrence basis. Claims made policies are not acceptable and do not constitute compliance with Exhibitor’s obligations under this paragraph.

(A) Workers’ compensation and employer’s liability insurance complying with the laws of the state in which the Event is being held;

(B) Comprehensive General Liability insurance with limits not less than $1,000,000 each occurrence, $2,000,000 aggregate, combined single limit for bodily injury and property damage, including coverage for personal injury, contractual, and operation of mobile equipment, products and liquor liability (if applicable); and

(C) Automobile Liability insurance with limits not less than $500,000 each occurrence combined single limit for bodily injury and property damage, including coverage for owned, non-owned and hired vehicles, including loading and unloading operators.

The Exhibitor’s Comprehensive General Liability and Automobile Liability insurance policies shall name as additional insureds (i) AIA, (ii) Hanley–Wood, LLC and each of its direct and indirect subsidiaries and (iii) the Event Facility. If requested, copies of additional insured endorsements, primary coverage endorsements and complete copies of policies, satisfactory to AIA Show Management, shall be promptly furnished to AIA Show Management. Certified copies of the Certificates of Insurance or policies shall provide that they may not be cancelled without 30 days’ advance written notice to AIA Show Management. The Exhibitor shall obtain a waiver of subrogation from the carrier of each policy described above and the carrier of each other policy that provides fire, explosion or any other risk coverage insuring the Exhibitor’s property, in each case releasing in full such carrier’s subrogation rights.

26. losses. Management shall bear no responsibility for damage to Exhibitor’s property, or for lost shipments either arriving at or departing from the Exhibition, nor for moving costs. Damage to such property is Exhibitor’s own responsibility. If an exhibit fails to arrive at the Exhibition, Exhibitor is nevertheless responsible for the Exhibit Space rental fee. Exhibitor is advised to insure against these risks.

27. Amendment to rules. Any matters not specifically covered by the preceding rules shall be subject solely to the discretion of Management. Management shall have full power in the matter of interpretation, amendment and enforcement of all said rules and regulations, and any such interpretations and amendments when made and brought to the notice of Exhibitor shall be and become part hereof as though duly incorporated herein and shall be subject to each and every one of the terms and conditions herein set forth.

28. Default. If Exhibitor defaults in any of its obligations under this contract or violates any of its obligations or covenants under this contract, including without limitation any Exhibition Rule or Regulation promulgated pursuant to the contract, Management may, in addition to any other remedies provided for herein or otherwise available to Management at law or in equity, without notice, terminate this contract and retain all monies received on account as liquidated damages. Management may thereupon direct the Exhibitor forthwith to remove its employees, agents and representatives, and all of its articles of merchandise and other personal property from the space contracted for and from the Exhibition Hall.

29. Agreement to rules. Exhibitor, for itself and its employees, agents and representatives, agrees to abide by the foregoing rules and by any amendments that may be put into effect by Management.

30. Deposit of Exhibitor’s check does not constitute contract acceptance. This contract shall not be binding until accepted by written signature by AIA and/or Hanley Wood, LLC or its assignee(s).

AIA Expo 2011 terms and Conditions

Signature: _________________________________________________________________________________________________ Date: __________________________________

Name ____________________________________________________________________ Title: __________________________________________________________________

By signing this contract I hereby state that I have the signing authority (either as an authorized employee of the named company exhibiting or as a contractor for the company named as an exhibitor) to secure space on behalf of the organization signed for.

Documents

AIA 2011 Sponsorship Flyer