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AIM Awards Level 4 Diploma in
Interactive Media (QCF)
2 AIM Awards Level 4 Diploma In Interactive Media (QCF) V1
© AIM Awards 2013
This page is intentionally blank
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© AIM Awards 2013
AIM Awards Level 4 Diploma in Interactive Media (QCF) 600/9862/4
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Section One – Qualification Overview 5
Section Two - Structure and Content 10
Section Three – Quality Assurance 13
Section Four – Operational Guidance 18
Section Five – Appendices 20
Appendix 1 – Qualification Approval Form 22
Appendix 2 – Qualification Description (Summary) 25
Appendix 3 – AIM Awards Glossary of Assessment Terms 29
Appendix 4 – QCF Level Descriptors 32
Contents Page
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Section 1
Qualification Overview
AIM Awards Level 4 Diploma in Interactive
Media (QCF)
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Section One
Introduction
Welcome to the AIM Awards Qualification Specification Pack. We want to make your experience of working with AIM Awards as pleasant as possible. AIM Awards are an Ofqual approved National Awarding Organisation able to submit a wide range of qualifications to the Qualifications Credit Framework. Our qualifications are learner focused, flexible and promote both progression and employability. We aim to provide outstanding customer service and have invested in our systems to bring you cutting edge services. Our values and ethos support our belief in rewarding learning and promoting progression, with success as the focus of what we know makes a difference. The qualification specification pack contains everything you need to know about this qualification and should be used by everyone involved with planning, delivery and assessment. A qualification description (summary) is available in Appendix 2, which gives an overview of the qualification including the rules of combination and unit titles. This pack is a live document and as such will be updated when required. Centres will be informed via email when changes are made. It is the responsibility of the approved Centre to ensure the most up-to-date version of the specification pack is in use. This document is protected by copyright but may be copied by approved centres for the purpose of assessing learners. It may also be copied by learners for their own use. Our qualification specifications are mapped to the Ofqual General Conditions of Recognition with references cited for each section as appropriate. The whole specification maps to Ofqual General Conditions of Recognition C2.5 and E3.1.
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About the Qualification
Mapped to Ofqual General Conditions of Recognition: E3.2a/E3.3a
For use in Wales only.
The AIM Awards Level 4 Diploma in Interactive Media (QCF) is aimed at learners who are
interested in developing a new set of skills needed by creative industry employers: a fusion
of creativity, technology and business. Ranging from production and editing, to animation,
camerawork, radio and photo imaging, it delivers the skills required by employers to
compete and progress in a digital world.
The qualification provides the vehicle for a higher level apprenticeship which will allow
learners to access the key skills they require, (hands on), whilst working within the industry.
This will enable employers to access and develop talent that was previously lost to them.
Expanding workforce diversity is critical to support businesses in accessing the best talent.
The mandatory units provide the learner with an overview of the sector and grounding in
the key areas that every employee needs to know about. The objective of this qualification
is to prepare learners for employment in the creative Industries and provide an alternative
entry route into the sector.
The qualification has been developed in collaboration with employers meaning that those
who achieve it will have the skills required for entry level positions in the sector. Given that
this qualification is delivered as a higher level apprenticeship learners will also gain contacts
during their apprenticeship period to help them secure work upon completion of the
qualification. The focus on practical skills developed in the workplace will help engage
learners in the learning programme.
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Qualification
AIM Awards Level 4 Diploma in Interactive Media (QCF)
Assessment Internally assessed and externally moderated portfolio of evidence
Grading Assessment is achieved / not achieved. There is no grading
Progression Opportunities Learners from this qualification will normally progress into employment within the sector
Operational start date 01-Jul-2013
Review date 31-Dec-2014
Sector 9.3 Media and Communication
Qualification Accreditation Number
600/9862/4
Learning Aim Reference 60098624
Credits 65
Guided Learning Hours 360 - 495
Age Range 18+; 19+
Rules of Combination Learners must achieve 65 credits in total to achieve this qualification. 16 credits must be achieved from the 3 mandatory units (M) and a minimum of 46 credits must be achieved from the Optional Group A (OA) and a minimum of 3 credits must be achieved from Optional Group B (OB). A minimum of 33 credits must be achieved at Level 4.
Entry Guidance Mapped to Ofqual General Conditions of Recognition: E3.2b/c
There are no specific entry requirements for this qualification.
The end of the accreditation period
We review qualifications that are near the end of their accreditation period, working with sector representatives to make any changes necessary to meet sector needs and to reflect recent developments. We will post information relating to changes or extensions to qualifications on our website and centres approved to offer the qualification will be kept updated.
Certification End Date The final date that certificates can be issued for this qualification is three years from the Review Date.
AIM Awards Level 4 Diploma in Interactive Media (QCF)
31-Dec-2017
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Resource Requirements
This qualification must be delivered in the workplace; typically this will be in a creative
industry company. As a general principle evidence from simulations is not permitted.
Simulations will only be accepted under the following circumstances:
performing a task that could be deemed to pose risks to the learner or others (e.g. during the evacuation of a studio following detection of a fire);
performing health and safety operations where there could be major disruption to the work process or where events rarely occur;
activities which would be very costly to perform in terms of time, materials and equipment;
performing specific activities may present a business risk (e.g. presenting a pitch to an
important new customer)
Centres must ensure that they have the appropriate resources in place to deliver the unit in this qualification.
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Section 2 Structure and Content
AIM Awards Level 4 Diploma in Interactive
Media (QCF)
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Section Two
Structure and Content Mapped to Ofqual General Conditions of Recognition E3.3a/b
Qualification Structure, Unit List & Content Mapped to Ofqual General Conditions of Recognition: E3.2d /e/f/g/h/j
Rules of Combination for: AIM Awards Level 4 Diploma in Interactive Media (QCF)
Learners must achieve 65 credits in total to achieve this qualification. 16 credits must be achieved from the 3 mandatory units (M) and a minimum of 46 credits must be achieved from the Optional Group A (OA) and a minimum of 3 credits must be achieved from Optional Group B (OB). A minimum of 33 credits must be achieved at Level 4.
AIM Awards Unit Code
Unit Reference Number
Unit Title Group Level Credit Value
GLH
KA2/3/EA/014 L/600/9037 Awareness of Employment in the Creative Media Sector
M Three 6 40
KA2/3/EA/017 H/600/8511 Awareness of Health and Safety in the Creative Media Sector
M Three 2 15
KA2/4/EA/021 K/504/6294 Work in Interactive Media M Four 8 50
KA2/3/EA/015 T/502/8624 Communicating using Digital Marketing/Sales Channels
OA Three 4 26
KA2/4/EA/006 A/504/6302 Conduct User Testing of Interactive Media Products
OA Four 6 35
KA2/4/EA/007 M/504/5986 Create Animated Assets for Interactive Media Products
OA Four 9 60
KA2/4/EA/008 M/504/5972 Create Sound Effects for Interactive Media Products
OA Four 9 60
KA2/4/EA/009 J/504/5962 Design Interactive Media Products
OA Four 15 120
KA2/4/EA/010 L/504/5963 Design User Interfaces for Interactive Media Products
OA Four 9 45
CK8/4/EA/001 L/601/3315 Designing and Developing a Web Site
OA Four 15 90
CK8/4/EA/002 T/601/3308 Designing and Developing Object-Oriented Computer Programs
OA Four 15 90
KA2/4/EA/011 R/504/6094 Manage Online Engagement OA Four 7 35
KA2/4/EA/012 F/504/6026 Manage the Use of Data in Interactive Media
OA Four 6 35
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KA2/3/EA/018 F/600/8287 Obtain Assets for Use in Interactive Media Products
OA Three 5 30
KA2/4/EA/013 D/504/6244 Optimise Webpages for Search Engines
OA Four 6 30
KA2/4/EA/014 D/504/5983 Plan Content for Interactive Media Products
OA Four 8 40
KA1/4/EA/010 F/504/3093 Planning Channel and Platform Use
OA Four 4 17
KA2/4/EA/015 A/504/5988 Prepare and Use Mark-Up in Interactive Media Products
OA Four 10 60
KA2/3/EA/019 K/600/8297 Prepare Assets for Use in Interactive Media Products
OA Three 9 60
KA2/4/EA/017 T/504/6296 Use Authoring Tools to Create Interactive Media Products
OA Four 12 60
KA2/4/EA/018 H/504/6021 Use Programming Languages in Interactive Media Products
OA Four 12 90
KA2/4/EA/019 T/504/6301 Use Scripting Languages in Interactive Media Products
OA Four 12 90
KA2/4/EA/020 K/504/5999 Use Style-Sheets in Interactive Media Products
OA Four 6 30
KA1/4/EA/009 A/504/3089 Using Digital Channels, Platforms and Social Networks to Deliver Marketing Communications – Advertising
OA Four 7 40
KA2/4/EA/022 Y/504/5965 Write and Edit Copy for Interactive Media Products
OA Four 6 30
KA2/4/EA/001 R/501/8389 Design Development, Creativity and Business Development
OB Four 6 40
KA2/4/EA/002 R/501/8392 Design Project Management for Creative Practitioners
OB Four 6 40
KA2/3/EA/016 K/601/6464 Develop and Extend Critical and Creative Thinking Skills
OB Three 3 18
KA2/4/EA/003 Y/501/8393 Doing Business Globally OB Four 7 50
KA2/4/EA/004 L/501/8391 Intellectual Property Management in the Design and Creative Industries
OB Four 7 50
KA2/4/EA/016 J/501/8387 Strategic Marketing Planning Skills within the Design and Creative Industries
OB Four 6 40
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Section 3 Quality Assurance
AIM Awards Level 4 Diploma in Interactive
Media (QCF)
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Section 3 Assessment and Quality Assurance
How the qualification is assessed Mapped to Ofqual General Conditions of Recognition: H1.2/H1.3/H5.2
The qualification requires achievement of the specified unit with no further requirements for additional/summative assessment. Achievement is therefore determined by successful completion of unit assessment. The assessment process is as follows:
Assessments are internally set at the Centre by assessors, against the requirements detailed in the assessment criteria of the unit, and approved by the Internal Verifier
The learners are assessed internally at the Centre, using the assessments set
The resulting portfolios of assessed evidence are internally verified by an internal verifier at the Centre
The portfolios of assessed evidence are externally verified by an external verifier appointed by AIM Awards
Appendix 4 contains the QCF Level Descriptors which provide a general shared understanding of learning and achievement at each level and are concerned with the outcomes of learning, not the process of learning or the method of assessment. For a more detailed overview of Assessment view our Assessment Documents at www.aimawards.org.uk
Unit Assessment Mapped to Ofqual General Conditions of Recognition H1.2/H1.3/H5.2
Achievement of the unit is through internally set, internally marked, internally verified and externally verified tasks, as detailed above.
Appendix 3 contains a Glossary of Assessment Terms to help Centres understand the Assessment Terminology used in each assessment criteria. The activity or activities set must enable the learners to meet the standards detailed in the assessment criteria. Centre devised assessments should be scrutinised by the Internal Verifier before use to ensure that they are fit for purpose. Once completed, Centre approved assessments will be scrutinised by the external verifier to ensure reliability and validity of assessment.
Methods of Assessment Mapped to Ofqual General Conditions of Recognition:H1.2/H1.3/H5.2
All assessment tasks must be approved by the Internal Verifier before they are delivered. Further guidance can be obtained from AIM Awards by contacting the named Quality or Curriculum contact for the centre.
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Assessment Practice Mapped to Ofqual General Conditions of Recognition H5.2
Assessment practices must reflect the AIM Awards Equality and Diversity and Access to Fair Assessment Policies. Reasonable Adjustments may be required for individual learners to enable them to undertake assessments fairly. Please see our guidance and the procedures for using and applying for Reasonable Adjustments at www.aimawards.org.uk.
Nominated Tutor/Assessor Requirements
As an Awarding Organisation we require that tutors / assessors have relevant teaching experience and hold a qualification in the relevant subject area. Assessors should have an Assessor qualification or evidence of recent relevant experience. Internal Verifiers should have an Internal Verification qualification or evidence of recent relevant experience. Suitable qualifications include:
Teaching
Level 3 or 4 PTLLS or above
Diploma or Certificate in Education
Bachelors or Masters Degree in Education
Level 3 Award in Understanding the Principles and Practices of Assessment
Level 3 Award in Assessing Vocationally Related Achievement Internal Verification
Level 4 Award in Understanding the Internal Quality Assurance of Assessment Processes and Practice
Level 4 Award in the Internal Quality Assurance of Assessment Processes and Practice
In addition, tutors / assessors must have current and relevant occupational experience of
working in the interactive media sector and, where possible, a relevant Level 4
qualification.
Training and Support
We offer a full and comprehensive package of training events that range from Basic Assessor Training through to PTLLS/CTLLS qualifications. This training can take place in our own Training Room at AIM Awards or delivered at your centre. Please note that training can be tailored to meet the specific needs of a centre and bespoke course arranged by negotiation. View our Training/Events information and an up-to-date Calendar at http://aimawards.org.uk/events/
Marking Tasks Mapped to Ofqual General Conditions of Recognition: H1.2/H1.3/H5.2/H5.4
Each task must be marked against the identified assessment criteria in the unit and judged to be either achieved or not achieved. Learners should be given written feedback on their work with guidance on how they can improve their performance. Where a series of tasks is set, learners must demonstrate the achievement of the required standard identified in the
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assessment criteria in all tasks in order to achieve the unit credit. All of the assessment criteria in a unit must be met before the unit is deemed achieved. The unit achievement is not banded or graded.
Recording Achievement
You must record each learner’s achievement of each unit on an appropriate tracking form or forms. The form/s should record the learner’s achievement of the unit assessment criteria evidenced by the task, identifying where the evidence can be found.
Functional Skills
The units of this qualification may provide opportunities for the development of Functional Skills in Mathematics, ICT and English: Reading, Writing and Speaking, Listening and Communication.
Moderation
Moderation is the process by which we confirm that assessment decisions in centres are
Made by competent and qualified assessors
The product of sound and fair assessment practice
Recorded accurately and appropriately We do this by:
Internal verification
External verification – which we carry out through our External Verifiers who, by supporting you, will make sure that assessments meet nationally, agreed standards and that quality assurance systems continue to meet our centre approval criteria.
National Standardisation
Centres will be required to provide samples of assessment tasks for AIM Awards and national standardisation activity. National standardisation is a process that promotes consistency in the understanding and application of standards, it:
Establishes statements on the standard of evidence required to meet the assessment criteria for the units in AIM Awards qualifications
Makes recommendations on assessment practice
Produces advice and guidance for the assessment of units
Identifies good practice in assessment.
It is a requirement of the Centre Recognition Process that each Centre offering the units from the qualification must contribute assessment materials and learners’ evidence for National Standardisation if requested. AIM Awards will notify Centres of the required sample for National Standardisation purposes. Assessment materials, learners’ evidence and tutor feedback will either be
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collected by an AIM Awards representative or a copy requested by post. Outcomes from National Standardisation will be made available to Centres.
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Section 4 Operational Guidance
AIM Awards Level 4 Diploma in Interactive
Media (QCF)
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Section 4 Operational Guidance
Offering the qualification
To offer this qualification Centres must be a recognised AIM Awards centre and be able to meet the criteria for the safe and secure award of credit. All procedures for the use of this qualification, including approval, registration of learners, verification and certification will be completed through AIM Awards and Centres will have an identified administration officer to support their Centre. Centres who wish to offer this qualification must complete and submit the Qualification
Approval Form - see Appendix 1. This form is also available on the individual qualification
page on the AIM Awards website.
AIM Awards can advise Centres on the best and most efficient methods for offering this qualification to learners. There is an experienced customer service team ready to offer advice at any time.
Approval to Offer AIM Awards Qualifications or Units of AIM Awards Qualifications
New Centres need to contact the AIM Awards office for details of the Centre Recognition Application process and the process for delivering qualifications. View information on becoming a recognised centre at www.aimawards.org.uk
Quality Assurance and Internal/National Standardisation
All Centres wishing to deliver the qualification will need to demonstrate the ability to manage and deliver the units and/or the qualification, including adherence to quality assurance and assessment regulations. AIM Awards will provide guidance and give support in enabling you to use the qualification.
The standard quality assurance arrangements and requirements include:
Internal verification
External verification
Standardisation Details and guidance are provided by your AIM Awards contacts.
Fees and Charges Mapped to Ofqual General Conditions of Recognition: F1.1
As an Awarding Organisation we publish an annual list of fees and charges as well as the
charges for each qualification. Download our fees and charges leaflet.
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Charges
Section 5 Appendices
AIM Awards Level 4 Diploma in Interactive
Media (QCF)
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Appendix 1 – Qualification Approval Form........................................................... 22
Appendix 2 – Qualification Description (Summary)……………………………………….... 25
Appendix 3 – AIM Awards Glossary of Assessment Terms................................. 29
Appendix 4 – QCF Level Descriptors................................................................... 32
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APPENDIX 1
QUALIFICATION APPROVAL
FORM
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Qualification Approval Form
3 RULES OF COMBINATION
Please refer to the AIM Awards Level 4 Diploma in Interactive Media (QCF) Qualification Specification
1 CENTRE DETAILS
Centre name: Centre Number:
Curriculum Manager Responsible for Qualification(s) Requested:
Position:
Contact Details:
Centre has Direct Claims Status (DCS)
Yes / No Application for DCS to be extended to this qualification Yes / No
If you are applying for DCS to be extended to this qualification, enter name of the allocated Approved Internal Verifier below. If not, leave this box blank:
2 QUALIFICATION APPROVAL DETAILS
The centre requests approval to run the following qualification(s):
AIM Awards Level 4 Diploma in Interactive Media (QCF)
Intended target learner group/age: Intended number of learners:
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4 CONFIRMATION & APPROVAL
I confirm that the course has been internally approved and will be delivered in accordance with the information contained within this document, the qualification specification and in accordance with the terms and conditions agreed in the centre agreement.
Centre Curriculum Contact Signature Date
Admin confirmation of AIM Awards QR and CDM approval
Date
Confirmation of extension of DCS to this qualification: Yes/No
4 SPECIALIST REQUIREMENTS
Specialist resources required (taken from qualification specification):
Centre confirmation of required resources:
This qualification must be delivered in the workplace; typically this will be in a creative industry company. Please refer to the Qualification Specification for exceptions where simulations are permitted.
(Please confirm here)
Specialist staffing qualifications required (taken from qualification specification):
Centre confirmation of required staff qualifications:
I have attached proof of qualifications:
Assessors should have an Assessor qualification or evidence of recent relevant experience. In addition, Tutors / Assessors must
have current and relevant
occupational experience of working
in the interactive media sector and,
where possible, a relevant Level 4
qualification.
(Please confirm here) Yes/No
Internal Verifiers should have an Internal Verification qualification or evidence of recent relevant experience.
(Please confirm here) Yes/No
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APPENDIX 2
QUALIFICATION DESCRIPTION (SUMMARY)
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AIM Awards Level 4 Diploma in Interactive
Media (QCF)
Description of the Qualification
For use in Wales only.
The AIM Awards Level 4 Diploma in Interactive Media (QCF) is aimed at learners who are interested
in developing a new set of skills needed by creative industry employers: a fusion of creativity,
technology and business. Ranging from production and editing, to animation, camerawork, radio
and photo imaging, it delivers the skills required by employers to compete and progress in a digital
world.
The qualification provides the vehicle for a higher level apprenticeship which will allow learners to
access the key skills they require, (hands on), whilst working within the industry. This will enable
employers to access and develop talent that was previously lost to them. Expanding workforce
diversity is critical to support businesses in accessing the best talent.
The mandatory units provide the learner with an overview of the sector and grounding in the key
areas that every employee needs to know about. The objective of this qualification is to prepare
learners for employment in the creative Industries and provide an alternative entry route into the
sector.
The qualification has been developed in collaboration with employers meaning that those who
achieve it will have the skills required for entry level positions in the sector. Given that this
qualification is delivered as a higher level apprenticeship learners will also gain contacts during
their apprenticeship period to help them secure work upon completion of the qualification. The
focus on practical skills developed in the workplace will help engage learners in the learning
programme.
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Qualification Title AIM Awards Level 4 Diploma in Interactive Media (QCF)
Ofqual Qualification Number
600/9862/4
Guided Learning Hours 360-495
Total Credits required 65
Mandatory Credits required 16
Minimum Age 18
Qualification Start Date: 01-Jul-2013
Charge per learner: £140
Unit Reference Number
Unit Title Group Level Credit Value
GLH
L/600/9037 Awareness of Employment in the Creative Media Sector
M Three 6 40
H/600/8511 Awareness of Health and Safety in the Creative Media Sector
M Three 2 15
K/504/6294 Work in Interactive Media M Four 8 50
T/502/8624 Communicating using Digital Marketing/Sales Channels
OA Three 4 26
A/504/6302 Conduct User Testing of Interactive Media Products
OA Four 6 35
M/504/5986 Create Animated Assets for Interactive Media Products
OA Four 9 60
M/504/5972 Create Sound Effects for Interactive Media Products
OA Four 9 60
J/504/5962 Design Interactive Media Products OA Four 15 120
L/504/5963 Design User Interfaces for Interactive Media OA Four 9 45
How to Achieve the Qualification
Learners must achieve 65 credits in total to achieve this qualification. 16 credits must be achieved
from the 3 mandatory units (M) and a minimum of 46 credits must be achieved from the Optional
Group A (OA) and a minimum of 3 credits must be achieved from Optional Group B (OB). A
minimum of 33 credits must be achieved at Level 4.
Approval Details
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Products
L/601/3315 Designing and Developing a Web Site OA Four 15 90
T/601/3308 Designing and Developing Object-Oriented Computer Programs
OA Four 15 90
R/504/6094 Manage Online Engagement OA Four 7 35
F/504/6026 Manage the Use of Data in Interactive Media
OA Four 6 35
F/600/8287 Obtain Assets for Use in Interactive Media Products
OA Three 5 30
D/504/6244 Optimise Webpages for Search Engines OA Four 6 30
D/504/5983 Plan Content for Interactive Media Products OA Four 8 40
F/504/3093 Planning Channel and Platform Use OA Four 4 17
A/504/5988 Prepare and Use Mark-Up in Interactive Media Products
OA Four 10 60
K/600/8297 Prepare Assets for Use in Interactive Media Products
OA Three 9 60
T/504/6296 Use Authoring Tools to Create Interactive Media Products
OA Four 12 60
H/504/6021 Use Programming Languages in Interactive Media Products
OA Four 12 90
T/504/6301 Use Scripting Languages in Interactive Media Products
OA Four 12 90
K/504/5999 Use Style-Sheets in Interactive Media Products
OA Four 6 30
A/504/3089 Using Digital Channels, Platforms and Social Networks to Deliver Marketing Communications – Advertising
OA Four 7 40
Y/504/5965 Write and Edit Copy for Interactive Media Products
OA Four 6 30
R/501/8389 Design Development, Creativity and Business Development
OB Four 6 40
R/501/8392 Design Project Management for Creative Practitioners
OB Four 6 40
K/601/6464 Develop and Extend Critical and Creative Thinking Skills
OB Three 3 18
Y/501/8393 Doing Business Globally OB Four 7 50
L/501/8391 Intellectual Property Management in the Design and Creative Industries
OB Four 7 50
J/501/8387 Strategic Marketing Planning Skills within the Design and Creative Industries
OB Four 6 40
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APPENDIX 3
AIM AWARDS GLOSSARY OF ASSESSMENT TERMS
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Glossary of Assessment Terms
There are two main types of assessment: summative and formative. The key to good
assessment practice is for assessors to understand what each method contributes and to
build their practice to maximise the effectiveness of each.
Assessment Criteria: descriptions by which the assessor determines whether a learner has
demonstrated achievement of the intended learning outcomes for a particular level.
Formative assessment: designed to provide learners with feedback on progress and inform
development.
Summative Assessment: provides a measure of achievement in respect of a learner’s
performance in relation to the intended learning outcomes. It contributes to the overall
result of achieved/not achieved.
Assessment Terms
Analyse Identify separate factors, show how they are related and
how each one contributes to the whole
Appraise Consider the positive and negative points and give a
reasoned judgement
Assess Give consideration to all the factors or events that apply
and then make a careful and valued judgement as to
which are the most important or relevant
Comment critically Give a view after consideration of all the evidence. In
particular decide the importance of all the relevant
positive and negative aspects
Compare/Contrast Using the main factors that apply in two or more
situations unpick the similarities and differences or
advantages and disadvantages
Define Make clear what a particular term means and give an
example, if appropriate, to show what is meant
Demonstrate Show by example
Describe Give a clear overview that includes all the relevant
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features – ‘painting a picture with words’
Design Create a plan, proposal or brief to illustrate a concept or
idea
Discuss Take part in a conversation about a topic
Draw conclusions Use the evidence provided to reach a reasoned
judgement
Evaluate Decide the degree to which a statement is true or the
importance or value of something by reviewing the
information.
Explain Set out in detail the meaning of something, with reasons.
More complex than describe or list, so it can help to give
an example to show what is meant. Introduce the topic
then give the ‘how’ or ‘why’
Identify Pin point or choose the right one or give a list of the main
features
Illustrate Include examples, a diagram, pictures or photographs to
show what is meant
Interpret Give the meaning of something
List Provide the information in a list, rather than in
continuous writing
Outline Give a brief overview
Plan Work out and decide how to carry out a task or activity
Select Choose from a given range
State Give a clear but brief account
Summarise Write or articulate briefly the main points or essential
features
APPENDIX 4
QCF LEVEL DESCRIPTORS
Ref: Annex E of the Regulatory arrangements for the Qualifications and Credit Framework
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Qualifications and Credit Framework: Level Descriptors
Summary Knowledge and Understanding Application and action Autonomy and accountability
Level 3 Achievement at level 3 reflects
the ability to identify and use
relevant understanding, methods
and skills to complete tasks and
address problems that, while well
defined, have a measure of
complexity. It includes taking
responsibility for initiating and
completing tasks and procedures
as well as exercising autonomy
and judgement within limited
parameters. It also reflects
awareness of different
perspectives or approaches within
an area of study or work.
Use factual, procedural and
theoretical understanding to
complete tasks and address
problems that, while well defined,
may be complex and non- routine
Interpret and evaluate relevant
information and ideas
Be aware of the nature of the area
of study or work
Have awareness of different
perspectives or approaches within
the area of study or work
Address problems that, while well
defined, may be complex and non-
routine
Identify, select and use appropriate
skills, methods and procedures
Use appropriate investigation to
inform actions
Review how effective methods and
actions have been
Take responsibility for initiating and
completing tasks and procedures,
including, where relevant,
responsibility for supervising or
guiding others
Exercise autonomy and judgement
within limited parameters
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Summary Knowledge and Understanding Application and action Autonomy and accountability
Level 4 Achievement at level 4 reflects
the ability to identify and use
relevant understanding, methods
and skills to address problems
that are well defined but complex
and non-routine. It includes taking
responsibility for overall courses
of action as well as exercising
autonomy and judgement within
fairly broad parameters. It also
reflects understanding of different
perspectives or approaches within
an area of study or work
Use practical, theoretical or
technical understanding to address
problems that are well de- fined but
complex and non-routine
Analyse, interpret and evaluate
relevant information and ideas
Be aware of the nature and
approximate scope of the area of
study or work
Have an informed awareness of
different perspectives or
approaches within the area of study
or work
Address problems that are complex
and non-routine while normally
fairly well defined
Identify, adapt and use appropriate
methods and skills
Initiate and use appropriate
investigation to inform actions
Review the effectiveness and
appropriateness of methods,
actions and results
Take responsibility for courses of
action, including, where relevant,
responsibility for the work of others
Exercise autonomy and judgement
within broad but generally well-
defined parameters
35 AIM Awards Level 4 Diploma In Interactive Media (QCF) V1
© AIM Awards 2013
Summary Knowledge and Understanding Application and action Autonomy and accountability
Level 5 Achievement at level 5 reflects
the ability to identify and use
relevant understanding, methods
and skills to address
Broadly-defined, complex
problems. It includes taking
responsibility for planning and
developing courses of action as
well as exercising autonomy and
judgement within broad
parameters. It also reflects
understanding of different
perspectives, approaches or
schools of thought and the
reasoning behind them.
Use practical, theoretical or
technological understanding to find
ways forward in broadly-defined,
complex contexts
Analyse, interpret and evaluate
relevant information, concepts and
ideas
Be aware of the nature and scope
of the area of study or work
Understand different perspectives,
approaches or schools of thought
and the reasoning behind them
Address broadly-defined, complex
problems
Determine, adapt and use
appropriate methods and skills
Use relevant research or
development to inform actions
Evaluate actions, methods and
results
Take responsibility for planning and
developing courses of action,
including, where relevant,
responsibility for the work of others
Exercise autonomy and judgement
within broad parameters
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AIM Awards
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01332 861999
