Aims and Considerations sheet

Existing Products:How many existing artefacts do you feel you will need to look at?

I feel for my project I will need to look at around 3-5 artefacts, these include leaflets, posters and billboard/bus posters. Looking at these specific types of artefacts will allow me to gain a wider understanding of print based media objects that work successfully in charity campaigns and marketing. It’s important in campaigning for charities and producing marketing objects to include lots of information and factors relevant to the charity, leaflets and posters are a good form of provide information and brief facts significant to the purpose of the campaign.What kinds of artefacts are you expecting to look at?

As I stated above, I am looking at leaflets, posters and billboards – I want to look at these specific artefacts because I feel leaflets are an excellent source of information in marketing. This goes the same for posters and billboards, except the information is briefer. It would be good to experiment with different ratios of images and text on different aspects of marketing products to find a good balance that will fit the demographic and overall purpose of the campaign, SASH. What elements will you be looking at to help you with your research?

I will be looking at existing marketing artefacts relating to the brief and from other charity campaigns to take away ideas on format, colour, text, imagery and layout. Often more attractive, bold leaflets attract an audience but in some circumstances, sticking to a more contemporary format is more beneficial of the purpose of informing and guiding readers. I will need to be sensitive and ethical with what sort of imagery and content I am using as not to offend or cause controversy with my marketing ideas.

Primary Research:How many people would you hope to question as part of your primary research?

For my interview and questionnaires I would preferably like to speak to around 10-20 people in the local area in order to gain a reasonable amount of information for me to make a successful collection of marketing products. I’d like to speak to a range of people within the 16-24 age group and their experiences (if they have any) and opinions on homelessness and how they feel it represents visually and mentally. What age group would you like to target and why?

I would like to target 16-24 year old because firstly, it is specific in the brief and secondly, I feel I would be able to speak more confidently and relate more to a younger demographic about their opinions and representations of homelessness and society surrounding. In the UK, there is a larger number of young adults that become homeless compared to people 25+ - therefore it can be an interesting topic of conversation as to how people view the issue and what we can do to prevent it.What methods will you use?

I will use detailed, open questions in my interviews so that I can gain a wider variety of answers and opinions than I would be getting with for example, closed questions. If I wanted a more brief, but substantial amount of answers I would create a survey using SurveyMonkey and branch it across social networking sites such as Facebook and Twitter. However this may not prove as

successful in giving me information to work off and opinions to base my marketing material on.How will you know if your research has been successful?

I will know my research has being successful when I can create a good draft and have a basic concept of how to approach my marketing artefacts. For example, having experiences and personal opinions on homelessness in the younger community with help me to create an appropriate account in my context so that I do not offend or cause controversy amongst the readers. I want to reflect on the charity, SASH – well and perceive them in a positive mannerism and describe how they help and relate to the local community.

Considerations:Why might you need to be sensitive when carrying out research during this project?

I will need to be sensitive of peoples opinions and beliefs on homelessness and not challenge their statements, but be accepting and take it as a wider horizon on how to approach and more wider audience by including different opinions. Often people do not want to disclose information on their past experiences or how they feel about homelessness, and I must respect their decision so as not to cause offence.Could you face any problems when trying to do this research? If so, is there a way to overcome these?

As I just stated, I could face challenges with people not wanting to disclose information of their previous experiences or personal views. I will need to either change my questions so that it doesn’t necessarily target a specific person, but more a mass audience that they can reflect on and each share opinions and views rather than feeling uncomfortable or awkward about taking part in my interview. Often focus groups or group interviews are a better method of gaining information as it allows friendly discussion rather than feeling singled out.Where would you expect your finished pieces to be displayed and distributed?

I would expect my final pieces to be handed out in the street by members of the charity, where they can spark conversation about the charity if anyone has any questions of queries. Or that they might be displayed in youth clubs, schools, colleges etc. and places that target issues regarding young adults such as Connexions and other social groups.What funding issues might an organisation like SASH face?

SASH is completely public funded which could lead to having less money if donation was to stop or radically decrease. This can mean them having less funds to host charity events that could involve hiring a venue, paying for advertising etc. It could result in having to take out loans to promote the charity or resulting in bankruptcy.