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Presentation to Cyprus Hotel Association 26 February 2019 Air Connectivity Strategy

Air Connectivity Strategy

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Page 1: Air Connectivity Strategy

Presentation to Cyprus Hotel Association

26 February 2019

Air Connectivity Strategy

Page 2: Air Connectivity Strategy

2

Airline Industry – State of Affairs

Page 3: Air Connectivity Strategy

3 Industry is characterised by

Consolidation

Page 4: Air Connectivity Strategy

4 European Traffic – A story of growth

-1.2%

+[VALUE]+[VALUE]

+[VALUE]+[VALUE] +[VALUE]

+[VALUE]

+[VALUE]+[VALUE]+[VALUE]

+[VALUE]

+[VALUE]

2013 2014 2015 2016 2017 2018

Page 5: Air Connectivity Strategy

5 Growth led by LCCs

LCC capacity in Europe set for half a billion seats in 2018; nine nations already at 50% market share; European share forecast for 50% in 2027 – Anna Aero ACI Airport Industry

Connectivity Report 2018

Source: OAG Schedules Analyser data.

Page 6: Air Connectivity Strategy

6 Global Fleet Orders until 2030

Page 7: Air Connectivity Strategy

7

SIGNS OF SLOWING DOWN DUE TO

FUEL PRICES

ECONOMIC DECELARATION

GEOPOLITICAL CONDITIONS – BREXIT

PRESSURE ON AIRLINE YIELDS

FADING MOMENTUM FOR NOW…Fading Momentum for now…

Page 8: Air Connectivity Strategy

8 Consolidation

BA acquired LGW slots

Assets taken by Lufthansa & easyJet

BuyoutsAirlines Collapse

100% buyout by Ryanair

Delta Airlines & easyJet considering 400m Euros investment

65-70% of the European

market controlled by major airline

groups and LCCs

Page 9: Air Connectivity Strategy

9 ConsolidationMajor European LCC’s AF-KLM Group

LH Group IAG Group

Page 10: Air Connectivity Strategy

10 Hybridization - Convergence of airline models

Seeking value for money travel

CUSTOMER

LOW COST FULL SERVICEMove up Scale

Wider distribution

Fleet flexibility

Fly to major airports/fly longer routes

Hub feeding

Seat assignment

Establishing their own LCC branch

Introduce charges for baggage, seat and food

Reduce intermediaries to improve distribution cost

Multi hub strategies

Page 11: Air Connectivity Strategy

11 Airlines holidays business units

Airlines going back to the basics

Higher profit margin

Promoting leisure destinations

Page 12: Air Connectivity Strategy

12

Cyprus Air Connectivity

Page 13: Air Connectivity Strategy

13 Cyprus Connectivity and Traffic

Forecast 2019

Traffic consistently growing –55% cumulative growth since

201337 new airlines and 80 new

routes introduced since 2013

Traffic Growth due to:

•Consistent strategy

•Stakeholder’s collaboration

•Political development in the area

11,0m

Passenger Traffic - Cyprus

Page 14: Air Connectivity Strategy

14 Type of Airlines – Winter Growth

Source : Hermes Airports statistics 2018

34%28%

24% 14%

2018 Traffic – By Airline type

Hub Hybrid Charter Pure LCC

33%

20%

47%

2018 Growth by period

Jan-Mar,Nov-Dec Apr-May Jun-Oct

43 airlines operating and 61 destinations served during Winter months

Airline type – Winter Growth

Page 15: Air Connectivity Strategy

15

Austria

Bahrain,

Belgium

Bulgaria,

Czech

Denmark

Egypt

Estonia

Finland

France

Georgia

Germany

Greece

Hungary

Israel

Italy

Latvia

Lithuania

Moldova

Netherlands

Norway

Poland

Qatar

Romania

Russia

Serbia,

Slovakia

Spain

Sweden

Switzerland

Ukraine

UAE

United Kingdom Belarus,

Lebanon

Jordan

Ireland

Kuwait

Served - potential for Winter operation

Served - potential for new entrants/frequencies/destinations

Served markets

Wide Coverage of Flights

Page 16: Air Connectivity Strategy

16

Almost 50% of the routes currently

served have potential for

additional capacity

Routes served by one carrier with up to 2 frequencies

Destination Demand

Leisure Dependence -

70% of the total traffic related with

inbound leisure traffic

Air connectivity depended on leisure demand

Page 17: Air Connectivity Strategy

17

WAY FORWARD

Page 18: Air Connectivity Strategy

18 Develop Demand – Explore Supply Opportunities

Target Airlines that grow

BASE OPERATION

CLOSE GAPS

INCREASE FREQUENCIES

UNSERVED ROUTES

FLEXIBILITY ON ROUTE SELECTIONLESS THAN 2 HOUR FLYING A MUST

SUPPORT REGIONAL PRODUCT

Page 19: Air Connectivity Strategy

19 Collective Effort with StakeholdersAlign priorities with National

Tourism StrategyBranding /common messaging

Coordinate incentive support

Experiences development

Educate local market on

options

Joint campaigns with airlines

Destination Demand

Page 20: Air Connectivity Strategy

THANK YOU