AirPharma - Cargo Service Center India (7)

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    Pharmaceuticals and the Air logisticscool chain seminar

    Managing emerging marketsby

    Radharamanan Panicker

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    Managing Emerging Markets- India

    Some statistics ofpharmaceutical and healthcaretradeGeographical spread of India and airport linkages to

    production sitesMain Challenges in the supply chainin Indian Markets

    Overcoming the challenges of imperfect supply-chaininfrastructure challenges

    Improvements that could be made?Summary

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    Industry Overview

    The Indian Pharmaceutical Market has witnessed healthy growth..Pharmaceutical product exports (USD mn)

    8.4836.676

    5.079 5.1914.159

    3.184

    2006-07 2007-08 2008-09 2009-10 2010-11 2011-12Source: Department of Commerce Export import Data BankParma exports are expected to continue their momentum ofgrowth driven by patent cliff, and increasing focus ingenerics both in developed and developing world.

    Pharmaceutical product imports (USD mn)1685

    1098 1205925

    646 701

    2006-07 2007-08 2008-09 2009-10 2010-11 2011-12Imports are growing, but choice of air cargo service provideris determined by supplier vendor or regional offices ofimporting MNCs

    Mode of Cargo- % breakup (2009)

    SeaAir

    Value of Exports Logistics SpendThough value of exports by air is less, but the logistics spendon air cargo is about two third of total logistics spend.

    Exporting countries - % break upCIS, 7

    Latam, 8USA, 21

    MiddleEast, 9Africa, 14 Europe, 22

    Asia, 18USA and Europe form 40-45% of the total pharmaexport market.

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    Market 14.512.5

    Size10.6

    9.36.9

    5.1

    2011 2012 2013 2014 2015 2016Share ingenerics 2.1% 2.5% 3.0% 3.2% 3.3% 3.4%market

    55% of the current Indian exports areto regulated markets, US is thelargest market with 26% of exports

    Industry Overview

    The Indian exports

    market is expected togrow at a CAGR of 14-16% and expected toreach USD 14bn by 2016

    Market share to increase

    to 3.4% by 2017; it isone of the largestexporter by volume:

    By 2009, India hadbecome the largest

    formulation exporterby volume

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    39/20C41/21C

    42/28C 41/25C40/27C

    34/31C38/29C

    39/29C34/29C

    India the Country

    Tropical country

    Temperature in mostpart remains around35 to 45 C for most ofthe year

    Delhi and Ahmedabadexperiences lower

    temperature to 2C inwinters

    Road infrastructure welldeveloped connectingfour metros- Delhi (North)

    Mumbai (west), Chennai(South) and Kolkota(east)

    Rest from good to bad

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    Pharma production area and gateway airport

    Five distinct regions circledin the map

    Gateway airportsshown below

    Production area Gateway airportHyderabad HyderabadMumbai MumbaiNashik /Pune Mumbai250 km

    Hyderabad- 750 kmGoa Mumbai500 kmAhmedabad Mumbai-500 km

    Delhi- 800 km

    Indore/Bhopal Mumbai- 660kmDelhi- 560km

    Chandigarh/Baddi Delhi- 200 kmMumbai- 1400 km

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    Challenges in Supply Chain

    50% of Top selling drugs by 2016 (USD100bn) expected torequire cold supply chain15% of pharma product are only shipped through cold chain

    (globally 25%)Traceability

    Most of the time, cargo traceability is impossible from the moment ofhandover to freight forwarderAirports, especially are zero-information zones

    Integrity/ Quality/ProcessesPilferageDamage due to handling, reducing product efficacyUnsatisfactory quality of reefer vehicles, airport terminals etcProcesses are not aligned with requirements of the Pharma cos esp.

    w-r-t customs formalities [inspection]

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    Challenges in Supply Chain

    Transportation

    High deviation from required temperature inside transport vehicleVehicle switched off several times during transportRough handling when loaded into vehicle

    Handling

    Rough handling when coming into contact with any party, whichcauses product damageStorage

    Frequent excursions as shipment moves from one area to anotherNot always stored as mentioned on the AWB

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    The Air Logistics Chain

    Shipper Trucker Forwarder CHAs

    RegulatoryAgencies

    GroundCargo handlers

    handlers

    Cargo handlers Groundhandlers

    AIRPORT AREARegulatoryAgencies

    Forwarders Truckers Consignees

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    Air Cargo Supply ChainCargo Terminala Black Box

    RoadTransportation Freight

    Shippers ForwardersWarehouse

    RoadTransportation

    AIRPORT TERMINAL Customs Documentation & Examination Cargo Acceptance check (Weight/Volume)

    Security Checks (X-rayScreening/ Physical Check)

    Palletization

    Transportationto Aircraft

    Air FinalDestinationTransportat Consignee

    ion DistributionCentre

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    Overcoming Supply Chain constraints

    Almost all key airports dealing with Pharma havetemperature controlled Perishable Cargo terminal1500 to 2500 sq.met facility for multi product handling

    Common temperature from acceptance to built up area-18 to22C

    Varying temperature for ULD storage from (-)10 to 12 CCustom facility available currently 12 hours to be

    extended to 24 x 7

    However no Reefer dolly for inside airport movement of ULDfrom terminal to aircraft

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    CSC Project- CPC Mumbai

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    CSC Project- CPC Mumbai

    Temperature control No control

    X-RAY M/c

    Layout of Perishable Cargo Terminal, Mumbai

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    CSC Project- CPC Mumbai

    Securing the Pharma supply chain

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    CSC Project- CPC Mumbai

    Securing the Pharma supply chain

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    CSC Project- Cargo Terminal - Delhi

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    Perishable Cargo facility- Delhi

    Export Cargo custom examination area

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    Perishable Cargo facility- Delhi

    Export Cargo Facility capacityTemperature ULD/Pallet Annual EXIM Cargo

    Zone Capacity Capacity 12 to 18 deg Celsius 250 Euro pallets* PTSP Export Pharma /

    F&V

    2 to 4 deg Celsius 9 ULDs 35,000 MT PTSP Export Pharma /F&V

    2 to 12 deg Celsius 9 ULDs PTSP ExportNon-Pharma

    Import Cargo Facility capacityTemperature Zone Pallet Capacity Annual Capacity

    12 18 deg. Celsius 15,000 MT100 Euro pallets

    -20 to -2 deg Celsius 3,000 MT

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    What more to be done

    Clear understanding about the need to move the product intemperature controlled supply chainTemperature controlled facility at airport

    Origin Destination

    Ability of airlines to ensure required temperature controlEnsure that Shipper use the Time & Temp label with clear

    instructions

    Check Dry ice quantity is declared on AWB & requirement toreplenish it at transit point or departure airport

    Need to input required handling temperature on AWB.

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    Clear storage instructions are crucial..

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    How it is practically on ground

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    IATA Time & Temperature Sensitive Label

    Store between+15 C to + 20 C

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    What more to be done

    TrainingHuman resource training is the

    critical missing link

    Training commensurate withresponsibilities of the personnel

    Product training

    Hazardous goods training

    IATA DGR

    IATA Perishable cargo regulation

    Pharma handling

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    Summarizing

    Kerala boat race

    Maintaining Pharma Cool supply Chain is a collaborativeteam effort by Shippers, forwarders, transporters, airlines and

    cargo ground handlers

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    Thank you very much for yourattention!