Airport Show Digital Opportunities · DIGITAL OPPORTUNITIES ... Dubai 6 Banner on Email AED 4,500 Featured Article on Email AED 4,500 ... (Based on 2017 marketing campaigns) • Sponsored

20187-9 May 2018 DICEC, Dubai

ORGANISED BYSUPPORTERS

Co-located events

DIGITAL OPPORTUNITIES

Expose your brand to an

audience of 60,000+

Under the Patronage of H.H Sheikh Ahmen bin Saeed Al Maktoun, President of Dubai Civil Aviation Aviation Authority, Chairman Of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group

Contents

Show Catalogue advertising 1

2 Exhibition Packages 8

Native Advertising - Homepage 3

Highlighted Exhibitor - Online Directory 3

Header Banner on the Online Directory 4

In-App Banner on Business Connect Platform 5

Up-Ranking on Business Connect Platform 5

Featured Article on Email 6

Native Advertising on Email 7

Sponsored Segmented Email 7

Create your Personalised Package 9

Loading Banner on Business Connect Platform 4

Banner on Email 6

Large Banner on all Pages except the Homepage 2

Homepage Large Banner

Show Catalogue Advertising

www.theairportshow.com


Height x Width:Text Area 190mm x 128mmTrim Area 210mm x 148mmBleed Area 220mm x 158mm

SHOW CATALOGUE RATE (AED)

Logo + Highlighted Profile

Double Page Spread

Full Page

Regular Positions

Inside Front Cover

Page 1

Page 2

Premium Positions

Page 3

Inside Back Cover

Outside Back Cover

1,500

14,000

8,900

11,000

11,000

9,900

9,900

10,500

13,000

Please provide artwork as 2 single Full Page artworks

File Formats:EPS,TIFF, JPG, High resolution PDFs with crops and bleed

Resolution:300 dpi minimum

Please ensure that all supportinggraphics and fonts are included.All fonts should be outlined.

Material Requirements

DOUBLE PAGE SPREAD FULL PAGE

1

SOLD



HOMEPAGELARGE

BANNER

2

AED 10,000

• Boost the visibility of your brand and products• Make your presence known for maximum impact• Guarantee your core target is aware of your new services and products

OBJECTIVES

AUDIENCE• Total traffic of Airport Show website is 300,000 Page Views (1 June 2016 - 31 May 2017) • Homepage represents 48% of the Airport Show website traffic

SUGGESTIONS• Build a dedicated web page directed from your advertisement to maximise your ROI

• Large Banner • 300x250 • GIF, JPG• Duration: full campaign• Max of 5 advertisers only (rotating)

THE FORMAT

AED 10,000

• Boost the visibility of your brand and products• Make your presence known for maximum impact• Guarantee your core target is aware of your new services and products

OBJECTIVES

AUDIENCE• Total traffic of Airport Show website is 300,000 Page Views (1 June 2016 - 31 May 2017) • All pages excluding the homepage represents 52% of the Airport Show website traffic


• Large Banner • 300x250 • GIF, JPG• Duration: full campaign• 5 Advertisers maximum (rotating)

THE FORMAT

Homepage Large Banner

LARGEBANNER

Large Banner on all Pages except the Homepage



3

AED 8,000 AED 4,500Native Advertising - Homepage Highlighted Exhibitor - Online Directory

• Integrate your brand and product into the usual content of the event• Higher impact on your potential customers

OBJECTIVES

AUDIENCE• Total traffic of Airport Show website is 300,000 Page Views (1 June 2016 - 31 May 2017) • Homepage represents 48% of the Airport Show website traffic• 78% of total Page View were seen 15 weeks before the event

SUGGESTIONS• Make sure your content will fit with the editorial planning of the show for maximum impact• Ensure you include exciting, eye catching information like new product launch

• Native Advertising• High-resolution image (JPG)• Three months before the event• Max of advertisers: 3, 1 per month, related to the newsletter planning

THE FORMAT

NATIVE ADVERTISING

• Be the first to appear on the online exhibitor directory• Be the first to appear when filtered by your segment

OBJECTIVES

AUDIENCE• Total traffic of Airport Show website is 300,000 Page Views (1 June 2016 - 31 May 2017) • Exhibitor Directory represents 12% of the Airport Show website traffic

• Highlighted Exhibitors• Duration: from exhibitor 2018 directory launch• Max of 3 generic advertisers • Max of 2 advertisers when filtered by segments (6 segments)

THE FORMAT

HIGHLIGHTED EXHIBITORS



4

AED 8,000 AED 4,500Loading Banner on Business Connect Platform

Header Banner on the Online Directory

• Give exposure to your brand to engaged visitorsOBJECTIVES

AUDIENCE• Total traffic of Airport Show website is 300,000 Page Views (1 June 2016 - 31 May 2017) • Exhibitor Directory represents 12% of the airportshow.com website traffic

• Header Banner• Duration: full campaign• Max of 5 rotating Format: 728x90

THE FORMAT

HEADER BANNER

• Enhance your visibility to promote your new products to top targets• Increase the numbers of potential meetings

OBJECTIVES

AUDIENCE• 46% get connected to Business Connect platform• 95% of hosted buyers access their account• 8809 total visits to Business Connect platform over a 5 weeks campaign period

• Loading Banner• Duration: from the launch of the platform (6 weeks before the show)• 1 Advertiser only

THE FORMAT

LOADING BANNER

FEATURINGAIRPORT SECURITY



5

AED 4,500 AED 6,500Up-Ranking on Business Connect Platform

In-App Banner on Business Connect Platform


OBJECTIVES


• In-App Banner• JPG, PNG• Duration: from the launch of the platform (6 weeks before the show)• Max of 3 advertisers (rotating)

THE FORMAT

IN-APPBANNER



OBJECTIVES


• Up-Ranking• Duration: from the launch of the platform (6 weeks before the show)• Max of 3 generic advertisers• Max of 3 advertisers when filtered by segments (6 segments)

THE FORMAT

UP- RANKING




6

AED 4,500 AED 4,500Banner on Email Featured Article on Email

• Enhance visibility to promote your show highlights, news or announcements • Attract attention to your brand

OBJECTIVES

AUDIENCE• 30,000 subscribers• 96.71% Average Delivery rate• 21% Average opening rate (Based on 2017 marketing campaigns)

• Featured Article (image, text, link)• 1 advertiser per issue

THE FORMAT

SUGGESTIONS• Generate leads with the promotion of your news• Create engaging content to attract attention to your brand – not just a company profile!• Your content will be used across our marketing campaign and social media platforms

FEATURED ARTICLE

• Enhance visibility of your brand amongst highly attractive content

OBJECTIVES


• Banner• 640x93• Max of 2 advertisers per issue

THE FORMAT


BANNER



7

AED 6,500 AED 4,500Sponsored Segmented Email Native Advertising on Email

• Enhance visibility to promote your new products• Drive traffic to your stand

OBJECTIVES

AUDIENCE• 30,000 subscribers• 96.71% Average Delivery rate• 21% Average opening rate(Based on 2017 marketing campaigns)

• Sponsored Email• 1 per 2 weeks• 3 months before the show• 6 advertisers maximum• Cost varies on the number of segmented data• Need to provide content and image that will fit on the template

THE FORMAT

SUGGESTIONS• Create engaging content about a relevant sector of the event to your offering • Your content will be used across our marketing campaign and social media platforms

• Enhance visibility to promote your show highlights, news or announcements • Attract attention to your brand • Your content is part of the show content, smooth integration

OBJECTIVES


• Native advertising• 1 advertiser per issue

THE FORMAT

SUGGESTIONS• Generate leads with the promotion of your news• Create engaging content to attract attention to your brand – not just a company profile!• Your content will be used across our marketing campaign and social media platforms

Native Advertising

Exhibition Packages



Digital Promotional Packages:

Establish Quality Contact Through:

COMMUNICATION PACKAGE OPTION:• One dedicated e-shot to Airport Show database• E-newsletter banner advert• Banner in targeted e-shot

• Rotating banner in the In-App Business Connect platform• Half page advert in Airport Show Catalogue

CLASSIC EXHIBITION PACKAGEPROMOTE YOUR PRESENCE

AED 7,500LAUNCHING PLATFORM PACKAGE LAUNCH AND INTRODUCE NEW PRODUCTS

AED 17,500

AED 10,000

AED 7,500

CONTACT EXHIBITION PACKAGE ESTABLISH NEW CONTACTS

AED 12,000

8

• One dedicated e-shot to Airport Show database• 10 floor stickers• Highlighted profile in Show Catalogue + online directory

• Rotating online banner on the homepage of event website• 100 invitation cards• Half page advert in Show Catalogue

• One dedicated e-shot to Airport Show database• Full page advert in Product Guide/Event Preview• Listing your new product in one of our monthly e-newsletters• Distribute a flyer in the Business Connect welcome pack



9

To discuss a personalised promotional package to suit your business, please contact:

Raed El Forkh

Email: [email protected]

Mobile: +971 50 653 1941

Create your Personalised Package

Documents

Airport Show Digital Opportunities · DIGITAL OPPORTUNITIES ... Dubai 6 Banner on Email AED 4,500 Featured Article on Email AED 4,500 ... (Based on 2017 marketing campaigns) • Sponsored