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8/12/2019 AirRun PR Case Study
http://slidepdf.com/reader/full/airrun-pr-case-study 1/2
8/12/2019 AirRun PR Case Study
http://slidepdf.com/reader/full/airrun-pr-case-study 2/2
would showcase those benefits: What is the most noteworthy
aspect of AirRun? What would make someone want to use AirRun?What problem(s) does AirRun solve? From there, Walker Sands was
able to craft an initial launch announcement that highlighted the
features that made AirRun unique.
The first big global PR push announcing AirRun was timed to go
out at the same time that the app was available in the Apple App
Store. This was done in order to satisfy an immediate demand:
AirRun wanted consumers to be able to download the app as soon
as they heard about it.
Walker Sands formulated a strategy to conduct highly targeted
media outreach to early technology adopters, as well as localized
outreach to individual markets across the country to let consumers
know the app was coming to their town. The goal was to hit the
early adopter crowd in the high tech spaces, while still reaching the
everyday consumer media in mainstream press.
Throughout the next month, Walker Sands focused on continual
media outreach to keep the momentum going. Emphasis was
placed on demonstrating ways in which the app could be used
so that journalists could make a real world connection to AirRun.
Walker Sands also set up interviews between the media and
AirRun’s founder so that he was able to share his unique story: how
an idea he was forced to come up with to avoid failing an iPhone
development class in college resulted in a successful iPhone app
startup company.
Additionally, Walker Sands worked with AirRun to find app
users to act as spokespeople in cities across the country. Walker
Sands coordinated interviews between the reporters, AirRunspokespeople, and AirRun’s founder to add another dimension to
the stories written about AirRun.
Walker Sands continued this snowball effect of media
outreach to help grow AirRun’s user base. The results of
these efforts were extremely successful in such a short
period of time.
The Solution (continued):Within just two months, Walker Sands achieved over 161 million
impressions for AirRun. There were over 10,000 downloads
and about 500 jobs completed during that time.
AirRun’s media coverage ranged from mainstream media outletsto top-tier technology blogs. Some of the outlets include:
Mashable, Wired, CNN Money, Sacramento Bee, Denver Post, MSN
Tech & Gadgets, Austin Business Journal, Dallas Morning News,
Fox Business, Social Times, Yahoo! News, All Things Digital, Tech
Cocktail, IntoMobile, as well as global coverage in the UK and
Australia.
Initial traction of their concept had been demonstrated and the
coverage from top media outlets has led to several key investor
meetings. Today the app continues to grow and expand and
several hyper local marketing campaigns are underway.
Results:
Need PR that deliversreal business results?
Contact us: 312-267-0066
“The goal was to hit the earlyadopter crowd in the high tech
spaces, while still reaching theeveryday consumer media inmainstream press.”
Walker Sands Communications • 121 N. Jeferson St., Chicago, IL www.WalkerSands.com • (312) 267-0066