ENTREPRENEURSHIP

SUBMITTED BY

ABHILASHA

BD/12/2289

KD-VII

MARKETING CHANNELS

Marketing channels are the ways that goods and services are made available for use by the consumers.

All goods go through channels of distribution, and the marketing will depend on the way the goods are distributed.

The route that the product takes on its way from production to the consumer is important because a marketer must decide which route or channel is best for his particular product.

TYPES OF MARKETING CHANNEL

MANUFACTURER TO CUSTOMER Manufacturer makes the goods and sells them to the consumer directly

with no intermediary.

MANUFACTURER TO RETAILER TO CUSTOMER Purchases are made by the retailer from the manufacturer and then the

retailer sells the merchandise to the consumer

MANUFACTURER TO WHOLESALER TO CUSTOMER Consumer’s can buy directly from the wholesaler. The wholesaler breaks

down bulk packages for resale to the consumer.

MANUFACTURER TO AGENT TO WHOLESALER TO RETAILER TO CUSTOMER Distribution that involves more than one intermediary involves an agent

called in to be the middleman and assist with the sale of the goods. 

AIRTEL MARKETING CHANNEL

Sales & Distribution strategies of Bharti Airtel Ltd.A multi-regional marketing and sales team builds both direct and indirect sales channels.

Regional organizations are responsible for the definition of the sales & marketing strategies, and plans for their respective territories.

Each region also provides significant inputs and reviews of the corporate strategic sales, marketing, and product direction.

PROMOTIONS

Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. 

There are several types of promotions. Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort. 

1. Personal selling:  one of the most effective ways of customer relationship. Such

selling works best when a good working relationship has been built up over a period of time. This can also be expensive and time consuming, but is best for high value or premium products. 

2. Sales promotions:  this includes freebies, contests, discounts, free services, passes,

tickets and so on, as distinct from advertising, publicity and public relations. 

3. Public relations:  PR is the deliberate, planned and sustained effort to establish

and maintain mutual understanding between the company and the public. 

AIRTEL PROMOTIONS

Large scale print and videos advertising Big celebrities like shahrukh, sachin

endorse. Got signature tune by A. R. Rahman in

2002. Provide innovations such asbollywood

movie premiers, music services.

ADVERTISING

Advertising is a means of communication with the users of a product or service.

Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through.

It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

AIRTEL AND ADVERTISEMENTS

Airtel basically uses two appeals to connect with their target audience:-

1. Emotional appeal2. Humorous appeal Their total advertising budget is around

150 crore per annum. 

PUBLIC RELATIONS

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

AIRTEL AND ITS PR

Unifies its brand under the flagship brand ofAirtel.

Integrated brand strategy to result in cost efficiencies and economies of sale.

New brand strategy to enhance simplicity, convenience and value to customer.

To be responsive to customers need To trust and respect their employees.

PUBLICITY

Publicity is the movement of information with the effect of increasing public awareness of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

WAYS OF PUBLICITY Focus your coverage Use social media for pr Viral marketing Write a great press list

Get back to basics Advertising promotions Go for gold Get philanthrophic Dealing with bad publicity Keep it in perspective

AIRTEL AND PUBLICITY

Sponsored many programmes like: . Big boss . KBC . Bol baby bol sponsored events like: . Delhi half marathon . Border gawaskar trophy . Indian fantasy league

SALES PROMOTION

Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. 

There are two basic types of sales Promotions : trade sales promotion Consumer sales promotions. 

The schemes, discounts, freebies, commissions and incentives given to the trade (retailers, wholesalers, distributors, C&Fs) to stock more, push more and hence sell more of a product come under trade promotion.

AIRTEL AND SALES PROMOTION

“Friendz” pre-paid plan “Ladies special” plan i-airtel selects envio works TM platform

to add social marketing to its hello tunes TM services.

Introduced “family celebration offer”- call at 60 paise per minute from airtel telephone to airtel mobile.

THANK YOU