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74 Hiren C. Parmar
74
AJMERA CEMENT PVT. LTD. was established by a
prominent entrepreneur Shri Chhotubhai Ajmera in the year 1981 which is
situated under the flagship of “Ajmera Group” The land owned by the
company is of 10 hectors over which the plant is spread as well as they are
own lime stone mines.
The main raw material for cement is limestone. It is very easily
available here at cheap rate. Gypsum is also available in plenty in open
market while stag in additionally available in the market. This area is
industrial backward area so cheap labors and land is available here. There
are many small units demand of cement. There is a very good demand of
cement. Bhanduri is on Junagadh-Veraval high way so transportation is
easy.
Chhotubhai Ajmera is subscribed as a promoter of many
social activities such as hospital, school & colleges for the education
upliftment. He is also associated with setting up and maintaining superb
cattats camp during draughts. Policies of “Ajmera Group” lead to self
sufficiently of the unit, which he is in noted by adopting law costs increase
in production and economy.
ACPL was promoted by C.S. Ajmera who is in an entrepreneur
having extensive experience in the field of fabrication, engineering, Hiren C. Parmar
74
ferrous and nonferrous, civil construction, developer of large housing
colonies and complex cement industry. Today, the name of Ajmera is
considered synonyms with the construction industry in the state of
Maharashtra & Gujarat under the leadership of C.S.Ajmera.
The unit was established when the demand of cement was
very high then supply because of government policy of providing house
for every one and cements also exported in some Asian countries. In some
areas, roads are constructed by using cement.
ACPL was incorporated in 1984 and commercial
production was started on 26th December 1985. The company has also
achieved IS-8112. The production of the company is being increased year
by year. The company had discovered some new technology for the better
quality of the product during the short-term period in 1991-92.
During the rainy season for the easy grinding of raw materials the
company has also installed “Hot Air Generation Plant”.
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Name & address: Ajmera Cement Private Limited
Bhanduri 362248
Taluka: Maliya Hatina
Dist. Junagadh
Year of established: 1981
Form of origination: Privet limited.
Location: Bhanduri (Village)
Taluka: Maliya Hatina
Board of Director : Shree CHHOTTALAL S. AJMERA
(Chairman & managing Director.)
Shree RAJNIKANT S AJMERA
(Managing Director)
Shree ISHWARLAL S. AJMER
(Director)
Shree JAGDISH J DOSHI (Director)
Shree ANBALAL C. Patel (Director)
Shree NILESH SARVIYA (Director)
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(*Appointed as on 30th January 2010)
Other Unit: -Yogi Builder.
-Ajmera Builder.
-Nilkanth Builder.
Banker: S.B.I.
Auditor: Prkash & Association of mumbai.
Promoter: Ajmera Group
Registered Office: 19, station plot,
Gondal-360311
Administrative
& Head Office: AJMERA GROUP OF COMPANIES,
CITIMALL, ANDHERI (WEST),
LINK ROAD, MUMBAI-400058
Area Covered by the unit: 10 Hectors
Telephone: (02870) 201482
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-Vijay Nagar
-Ajmera Steel
74
Size of the unit is also found as the scale of operation it is important
factor, which based upon cost efficiency & profitability or a business
enterprise.
According to policy of govt. there are certain standard regarding the scale
of operating.
Ajmera limited companies invest has invested in Crores on its plant
so it is large-scale private limited industry.
Size of the unit is also measured by units manpower employed form
over, production capacity etc.
Hiren C. Parmar
74 Hiren C. Parmar
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Production is the importance factor of entry industry. The process of
ACPL is Continuos and regular by atometic technology i.e. Semidry
process with Vertical Shaf kilen (V.S.K.) od STOPD.
for the production of cementy thefactory has to used following raw material.
1. Gypsum
2. Coal
3. Clay
4. Limestone
Stages of the production procdess
Intrduction stage:
Here all raw material are collected from the different territories. These
raw material kare kept in the company ground and stored there and as for
requirement. They are brought in the plant production.
first stage
In this fijrst stage ra material is crushed in crushing machine and then
after these are storage in raw material salon and under these silo nine conveyer
belt is kept & on this belt raw material of salon are full down.
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second stagesecon stage is mixing stage of raw material storage. Raw material arer
going into raw material conveyer belt & in this raw mill coal, clay and
limestoner are mixed according to laboratory design. In this stage raw materiual
are grinding and making it in a form of powder. This nice powder are reached at
bledent silons with the help of shiftinf at that time laboratory asst. checked this
powder. If result is good then it sent into storage salon where raw material are
storage powderr is not good then in some % material are added and mixed and
make it in agood form
Third stage:
This stage is makes the modular from tjhis powder. From this poswder
after mixing water nodules are makles though miller and that nodules are
checked by incharge of laboratory i.e, % of water is true or not
Forth Stage:
in this stage all the nodules are going kiln thornge the help of pipe and
high degree tempretuar is givan by kiln for making very hot after an hour this
nodules are converted in to blak clinker and storage im hopper. This nodles are
going in laboretory for checking hear small curising machine is in laboretory
Fifth Stage:In this Cement mill both are greding & converting into powder. This
powder is sent in cement silon throge screw coveyor and when powder come in
to cement mill is know as Cement.
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Product
Cement prodused by ACPL is soled by an ordinary protland Cement with
brand name “Shree-ji Cement” with the ISI-269 confirmetion. It is avilebal in
50kg bag and the price per bag 225.
The poruducty require some ISI standard for 43-grade ordinary portland Cement .
Surface. - SSA Over 23510
Expension Maximum. -10mm
Initial Sage Time. -30
Final Selling Time. - Over to 600 minu
Production Capicity 2009-10 20110-11
Licenesed Capacity (TPD) N/A N/A
Installed Capacity (TPD) 1300 2700
Production Capacity year (Mt) 27000 31400
Final Cement produced by ACPL is Sold in 50kg, Beg with ISI
Certifiction.
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MANAGING DIRECTOR
DIRECTOR
VICE PRESIDENT
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Account Manager
PersonnelManager
Plant Engineer
ProductionManager
MarketingManager
AccountantDepartment
Time office Workshop
Lab peoplePurchaseDepartment
Cashier & Account Clerk
WatchmanElectric
ProductionKillen Sales
Department
Sales & exice
Cement Mill
Raw mill
Civil
QualityCrusher
74
The good organization structure is important for each & every
business unit. It structure under stainable then many question may be
arise here ACPL having a Functional type of organization. In This
authority Flows from top level and responsibility from bottom to top
level each Subordinate is responsible for their activities and work also
this type of structure is understandable and very simple. Here the
activities are grouped on the basis of function of performance such as
chief A/C, Mechanical Engineer, Chief Chemist, sales Manager etc.
and also in the unit four or fine in charge of report activities namely
store in change, computer programmer electrical engineer etc.
The organization charge of ACPL is as given below & from
chart it is clear that this unit have a functional type of organization.
Hiren C. Parmar
74
The good organization structure is important for each & every
business unit. It structure under stainable then many question may be arise
here ACPL having a Functional type of organization. In This authority
Flows from top level and responsibility from bottom to top level each
Subordinate is responsible for their activities and work also this type of
structure is understandable and very simple. Here the activities are
grouped on the basis of function of performance such as chief A/C,
Mechanical Engineer, Chief Chemist, sales Manager etc. and also in the
unit four or fine in charge of report activities namely store in change,
computer programmer electrical engineer etc.
The organization charge of ACPL is as given below & from chart it is
clear that this unit have a functional type of organization.
Time keeping system is one of the important and most useful for every
large company or function of an organization besides regulating the
incoming & outgoing of employees. In ACPL one separate department of
time keeping system are kept into production plant that is called “Time
Office & Weight Bridge Office.” The time officer also maintained register
for wage & salary of an employee.
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The production of ACPL is continuous round the clock that is to say 24 hours. These 24 hours divided into three shifts.
First shift start from: 6 am to 14 pm
Second shift start from: 14 pm to 22 pm
Third shift start from: 22 pm to 6 am
For official work start from break time 12:30 to 2:00 pm Also this
company having a card system. In time office when the workers are come
at the time their cards are being punched & put into their respective files
separately provided for each shift punching & after entry in the company.
The timekeepers mark all the details in present leaves & also absence of
employees of the files.
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Service & benefits is the main motivating is employee. Service &
benefits denoted as any “wage cost not directly related to the production
effort, for the maintaining of good relationship between top management
to bottom level so work & managing staff are achieving goals to easy way.
ACPL provides various type of facilities to given by the employees.
1. Leave facilities: In ACPL according to company act 20 days leaves
are taken during the years and one leave for each during one week.
In managing & worker level employee is some razing into week
because they have human being not machine.
2. Canteen facilities: The canteen facilities available in ACPL for the
employees. In canteen facilities like lunch, Tea, Break-fast etc are
given to the employees at a reasonable prices.
3. Housing facilities: ACPL provides quarter for operating staff in
company’s colony. There is 20 quarter for managerial staff and 30
quarter for labours given at a free of charge but electrical bills is to
be paid by himself to employees at accommodation is given on basis
of the distance from the factory.
4 Security equipment facilities: Some security equipment provides
to the workers by this like hand glows, helmet and also safety shoes.
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4. Medical facilities: When any accident take at the place of company
so help in the same time company gives first and treatment to the
workers and insurance policy is also taken by the company for
employees benefits.
5. Bonus & gratuity: ACPL is also given bonus in during the festival
time but the amount of employees but also is taken by management
that gives the amount of employees but also some other gifts &
sweets to its employees during the festivals.
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This industry plays an important role providing employment to lot of local
and outside workers to earn their livelihood. Contribution of this unit in
over all production of cement industry.
The production of AJMERA CEMENT PVT.LTD. In 1984 (starting
year) 13052 M.T. to the cement industry and during 5 to 6 year co-
adopters. The new machinery and new equipment for expansion and this
unit produced 27858 M.T. in the year of 2000-2001 and decrease in before
few yeas due to mistake and then improper utilization of manpower and
efficiency in making good plan at the end of 2000-2001 company want to
highest level of production ratio so up till new contribution is well and
good in compare with other cement industries.
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To actualize marketing philosophy into practice, coordinate
marketing efforts with other departments of business organization and to
exercise control over marketing operations, a company needs suitable
formal structure of marketing department.
In ACPL structure of marketing department in as under:
DIRECTOR
VICE PRESIDENT
SALES MANAGER
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SALESREPRESENTATIVE(SAURASHTRA)
SALESREPRESENTATIVE
(GUJARAT)
CLERICAL STAFF
PEON
74
Sales Manager is head of the marketing department. Head office of
marketing is at General Sales Representatives dispatch cement to their
ultimate dealers appointed by the company in various areas.
In business and engineering new product development (NPD) is term
used to describe the complete process of bringing a new product to market.
A product is a set of benefits offered for exchange and can be tangible
(Something physical you can touch) or intangible (like a service,
experience). There are two parallel paths involved in the NPD process.
Concept of product planning comes into existence right from the
birth of marketing concept. It refers to plan for the product to make it more
accurate effective and satisfaction to consumers.
1. Idea generation
2. Screening
3. Concept development & testing
4. Marketing strategy
5. Business analysis
6. Data testing & market testing
7. Technical implementation
8. Commercialization
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ACPL is having same brand name for ordinary Portland cement so
for as packing strategy is concerned, ACPL is having a specific contender
or wrapper in order to prevent substitution of competitive product and
product and product its own product on it route form the producer to the
final consumer. it also uses a specific labeling on the bag of cement that
describes various aspects and characteristics guarantee, warranty as
cement is used for contraction purpose.
The adoption process is the decision-making activity of an individual
that involves.
Awareness→ Interest→ Evaluation→ Conformation→ Post adoption
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Market segmentation means dividing a total market of consumer
groups with similar life styles marking for products serving their special
needs.
The term is also used when consumers with identical product or
services needs are divided up into groups so they can be charged different
amounts for the services.
There can be broadly viewed as “Positive and negative” applications
of the same idea, splitting up the market into smaller groups.
BASES FOR SEGMENTING CONSUMER MARKETS
GEOGRAPHIC SEGMENTATION
DEMOGRAPHIC SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION
BEHAVIORAL SEGMENTATION
ACPL has segmented their market on geographic basis. Company seller
cement in various regions of Gujarat and Maharashtra.
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Pricing policy is the method by which a stone manager says decides
on a sale price for a good. For example cost plus pricing taking the cost
price of the good and adding the desired profit margin.
Premium pricing: if a good is high demand, i.e something with a
well known brand name, then a premium price can be set as people will
wants to purchase the item anyway.
In ACPL the cost plus pricing is followed and the price set for the
unit of product is equal to the units to tea price includes cost of production,
freight, general charges etc.
While setting price the unit generally considers various factors such as
estimated demand for the product target share of the market competitive
reaction prestige position of the product and brand cost consideration types
of customers and legal restriction impored by the government
The pricing decision are taken is reasonable and effective manners. in
order to achieve targeted returns maximize profit through increased in
order to achieve to increased sales volume maintain and increase market
share stabilize price as well as meet
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A channel of distribution or trade channel is defined as the path or
route along which goods move form producers or manufacturers ultimate
consumers or industrial users. ACPL has indirect marketing channel. They
have their own dealer’s indifferent zone. They work as intermediaries
between the company and buyers.
ACPL follows indirect course of selling as it sells cement a wholesale
basis through transportation to the middlemen and dealers appointed in the
different regions of Gujarat & Saurashtra who further resells the cements
to the retailer or ultimate consumers.
The distribution strategy of the company is selective distribution with
marginal middlemen reduced number of outlets and increased sales
volume. The unit’s choice of distribution channel is subjected to be
influenced by number potential buyers, orders, size, unit value
middlemen’s services and attitude towards the unit’s policies and the
units’ financial resources management and channel control cost.
In every companies or business organization channel of distribution is
really a very important there is a many function in distribution channel as
under.
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INFORMATION
PROMOTIONAL ACTIVITIES
PHYSICAL DISTRIBUTION
RISK TAKING
In the business there are basically two types of channels of
distribution as under
(1) DIRECT MARKETING
(2) INDIRECT MARKETING
DIRECT MARKETING:
A marketing channel that has no intermediary levels the direct channels
are useful when the customers and producers are very close to each other
in term of geographical distance also the customers are less in number.
INDIRECT MARKETING:
Channel containing one or more intermediary levels” this channel are
useful when there are useful when there are large number of customers and
all of them are scattered i.e at various distant places form the producers.
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Sales promotion consists of short-term incentives to encourage
purchase or sales of product. The business promotion are used to generate
business load stimulate purchase reward to customers and motivate sales
people.
ACPL uses payment credit term as a promotion tool. ACPL
undertakes sales promotion as consumer levels well as dealer level in order
to stimulate end user demand to improve the marketing promotion of
middlemen to get greater co-operation from retailer to supplement and co-
ordinate advertising and personal selling activities. In sales promotion
directed at end users, the company offers buy back allowance based on the
quantity of purchase gives small inexpensive items of advertising such as
calendars, stickers etc. to end users. The company also gives cash and
trade discount to their buyers. The amount of discount depends upon the
volume of purchase and relations with buyers.
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Advertising is a form of communication used to encourage or
persuade an audience (viewers, readers or listeners) to continue or take
some new action. The purpose of advertising may also be to reassure
employees or shareholders that a company is viable or successful.
Advertising messages are usually paid for by sponsors and viewed
via various traditional media; including mass media such as newspaper,
magazines television commercial radio advertisement outdoor advertising
or direct mail; or new media such as websites and text messages.
ACPL undertakes the selective demand advertising and comparative
advertising to support personal selling to reach people in accessible to the
sales force to improve dealer relations to increase sales of a product. the
company gives advertisement with the brand name “SHREEJI CEMENT”
in the newspapers it provides basis information regarding price quality,
strongest etc. Feature and then price of the product discount to be allowed
name of the dealers etc. and there by renders public service through
advertising the unit also uses outdoor advertising such as well painting and
bill boards at famous place and roads.
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Marketing research is the function that links the consumers,
customers and public to the marketer through information used to identify
and define marketing opportunities and problems. generate, refine, and
evaluate marketing action, monitor marketing performance and improve
understanding of marketing as a process.
Marketing research is the systematic gathering, recording and
analysis of data abouts issues relating to marketing products and services.
so company requires information on competitor answers and other factors
and forces in the market place. ACPL does marketing research whenever
required.
Their marketing person goes to market and meet to that particular
dealers as well as buyers. they also try to study competitor strategy.
Through market research company tries to solve problems of their own
and buyers and try to find out new market.
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AJMERAA CEMENT PVT. LTD. is having a separate marketing
department there is not a mix department in the factory.
The marketing of AJMERAA CEMENT PVT. LTD. contains separate
sales organization there is a sales promotion and also there is a channels of
distribution the marketing of ACPL is very small the main office of
marketing is at gondal.
I would like to convey my thanks towards MR. Kishorbhai Sangina
who have provide me a lot of conformation & regarding marketing
activities.
Hiren C. Parmar
74 Hiren C. Parmar
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The term human resources (HR) can be through of as “the total
knowledge, skills, creative abilities, talents and aptitudes of an
organization workforce as well as the value, attitudes and beliefs of the
individuals involved” The term human resources can also be explained in
the sense that it is a resource like any natural resources. it does mean that
the management can get and use the skill, knowledge, ability etc., through
the development of skills, tapping and utilizing them again and again by
developing a positive attitude among employees. The aspects of “attitude”
among the human resources aspects gained significance along with
globalization.
In ACPL personnel department carries out all function, related with
workers as well as staff’s
The function of personnel department is recruitment & selection
promotion & transfer, wage & salary administration, displace &
disciplinary action, training & development, performance approval system
etc. thus, the personnel department can be considered ass a heart of any
organization.
In this unit HRD is a head of all department under personnel
manager. there are three or four different staff organization chart will clear
will clear that
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74
DIRECT
VICE PRESIDENT
PERSONNEL & ADMINISTRATION MANAGER.
The chart indicates that because of small number or employees in the
organization the personnel department so not so wide.
Hiren C. Parmar
TIME OFFICE CANTEEN SECURITYSUPERVISOR
SHIFT TIME SECURITY
74
Recruitment is defined as “a process to discover the sources of
manpower to meet the requirement of the staffing schedule and to employ
effective measures for attracting that manpower in adequate number to
facilitate effective selection of an efficient workforce.
ACPL has its own procedure for recruitment. it avails the desired
quantity & quality of manpower at the minimum cost.
The sources of recruitment of blue-collar workers are as under
1. With in the organization
2. Temporary workers
3. Trainers
4. Apprentice
5. Causal applicant
6. Employee recommendation of the trade union
7. Labour contractors.
Most of the blue-collar workers are recreated through employee
recommendation because it costs less and some time such types of workers
are easily available at a very reasonable rate in local areas.
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It is the process of ascertaining the qualification, experiences skills,
Knowledge etc. of an applicant with a view to appraising his/her satiability
to a job. The selection procedure for blue-collar worker is not so complex
in ACPL because employee and trade union reference select then. For
selection but physical checkup is mode for every recruiter before they get
the job.
The standard selection procedure can be divided in 6 steps.
1. Application blank
2. Selection test
3. Reference checking
4. Final interview
5. Medical check-up
6. Placement.
In ACPL a standard application from is given to applicant. The
applicant has to fill up this form with necessary information such as
biographical data educational achievements; works experience other
qualification etc. work experience the application blank, selection tests are
taken for the applicants. After checking the final interview is taken.After
completion of all procedure appointed doctors takes
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Employee training is distinct form management development
or executive development. While the former refers to training given
to employees in the areas of operations, technical and allied areas,
the letter refers to developing an employee in the areas of principles
and techniques of management administration organization and
allied areas.
ACPL is medium scale unit so more training facility is not
available but the technical training facility is here and ACPL also
gives on the job training and conference training to the employee
and head of department and other trained and experienced persons of
company will give the training to the trainee and evaluation of
training is also conducted by firm.
Hiren C. Parmar
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Induction is the techniques by which a new employee is rehabilitated
in the changed surrounding and introduced to the practices, policies,
purposes and people etc. of the organization. In ACPL wherever any near
employees is recruited. He has to visit corner of the organization himself,
every departments is informed in advance about the recruitment and a
schedule is prepared for candidate visit every department and meet with
members of the department and meet with members of the department
induction procedure enables employees to adjust him work and work
environment.
Thus, we can say that is ACPL; there is very simple recruitment
selection and induction procedure.
Hiren C. Parmar
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Employee training is distinct form management development or
executive development. While the former refers to training given to
employees in the areas of operations, technical and allied areas, the letter
refers to developing an employee in the areas of principles and techniques
of management administration organization and allied areas.
ACPL is medium scale unit so more training facility is not available
but the technical training facility is here and ACPL also gives on the job
training and conference training to the employee and head of department
and other trained and experienced persons of company will give the
training to the trainee and evaluation of training is also conducted by firm.
After the training a small test conducted and a person who has taken
the training will tested and trainee has to gives the answer of the question
which is related with his training and unit know that candidate get the
required knowledge or not it not then gives training again to the trainee.
ACPL has also implemented management development
programmed advancement of people and also maintain effective and
efficient organization.
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Job description is a list that a person might use for general tasks or
functions and responsibilities of a position. It may often includes to whom
the position reports, specification such as the qualifications or skills
needed by the person in the job or a salary range. The statement includes
job duty & responsibilities and job features.
In ACPL whenever any near employee recruited the head of the
department informs the candidate about the job and tries to make well
familiar with the job.
In ACPL personnel department maintain special record about the
requirement for every specific job.
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PROMOTION: Promotion is advancement of an employee to a better
job-better in terms of greater responsibility more prestige or status greater
skill and especially increased rate of pay or salary.
In ACPL as fares promotion is concerted there is no specific policy
or laid down criteria. The person with high skill, sufficient experience and
against whom there is no case of disciplinary action is promoted to that
post.
But in case of white-collar job on the basis of employees are
promoted keeping in views their eligibility for promotion and seniority as
well as total personal qualification such as technical knowledge and skills.
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TRANSFER: Transfer is defined “a lateral shift causing movement of
individuals from one position to another usually without involving and
marked changes in duties, responsibilities, skills needed or compensation”
Transfer means to change the work that particular environment or
working place of any employee whenever any transfer takes places the
wages may or may not be increased. In ACPL there is not specific policy
for transfer. it any worker becomes physicals handicap and he is enable to
do his job he is given transfer to any easy job.
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74
Wage & salary administration is the group of activities involved in
the development, implementation and maintenance of a pay system if can
also be called the on going process of managing a wage and salary
structure. The wage structure is based on quality of the work for each
individual job.
1. Un-skilled labour
2. Skilled labour
3. High skilled labour
High skill & supervisors.
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74
The company is giving ESI and PF facility to all its employees.ESI means
employees state insurance scheme. It is necessary in all the companies
according to 1948 act an insurance, facilities provided to the workers the
deduction of salary of the worker is made every month by the company
If any accident occurs on the job to the worker this reserved money is
given him from the insurance if any kind of illness is there this money
used by the company. The worker can get salary without work up to 2
month according to scheme.
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74
Provident Fund scheme of the company for the employees is as per
the rules and regulations of the government. The provident fund refers to
the compulsory saving of the employees from their own salary. The
company follows the law of 1952in terms of PF Scheme. According to this
Scheme, employees will get the amount, which he has saved at the time of
the retirement in terms OF PF. The company is generally regular and
depositing with the appropriate authorities undisputed statutory dues
including PF. Out of this PF fund, the employees can get the loan or can
withdraw the required amount from it whenever he is in need. Round
about 10% of the amount from the employee’s salary is reserved as PF.
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Any dissatisfaction or feeling of injustice in connection with one’s
employment situation that is brought to the notice of the management. In
other word any discount or dissatisfaction. Whether exposed or not,
whether valid or not, arising out of anything connected with the company
which an employees thinks, believes or even feels to be unfair, unjust, or
inequitable.
ACPL doesn’t have any special officer or department for handling
grievance. But whenever any grievance arises among employees it is
solved in that particular department as early as possible and at the lowest
level. Only in very serious cases, the personnel department interfaces the
grievance procedure.
In ACPL report to the head of the department with in 48 hours of
presentation of the complaint answer should be given. If the decision given
by personnel manager is not accepted by grievance, he can approach to
general manager. but general manager’s decision is not find, the employee
can approach to the director for the find settlement of grievance.
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74
“AJMERAa Cement PVT. LTD.” is having a separates financial
department.
The capital structure of ACPL contains secured as well as unsecred
loans. The company manages fixed Assets and current assets very well.
There are two type of financial planning of short term or long term.
I would like to very thanks to Mr. SANJAYBHAI DHAKEL, Mr.
KISHORBHAI SANGANI, Mr. ANIL DASA, Mr. C.K. PARMAR,
Miss JASWNTI DASANI, of the company and has proved me a lot of
information regarding financial, Marketing, Personnel and production.
Hiren C. Parmar
74 Hiren C. Parmar
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In AJMERA Cement All the necessary decisions Regarding finances
are taken By the work of accountant, Assistant Accountant and Cashier
Who are entrusted with carryout financial activities and preparing the
account there office.
Financial planning is prime factor which decides the success or
Failure of the Company. This activity is concerned with planning and out
floe of cash or directly affects the liquidity position of the form.
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In ACPL financial planning is divided in Short-term and long term financial planning.
Short term planning are carried out for a period one year or less
Short term planning is generally divided in to month or week plan or
effective means of center for current operation. It is designed to bring
about superior operating and to implement long range planning through
programmed and project.
Projects and operation are carried out under long – term planning.
Financial planning is done at head office of organization. The financial
decision or function are not sequential. they are performed in the in the
firm simultaneously and continuously account department on monthly
basis prepares the financial statement indicting the increases in cash flow
and Expended express. we can classify financial activity or planning
period as under
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Daily Checking.
Cash Section.
Bank Section.
Weekly Checking.
Current Register.
Creditor Register.
Debentures Register.
Money receipts Register.
Bank balance Register.
Monthly Checking.
Bank deposit Register.
Staffs deposit Register.
Advance Deposit Register.
Bank reconciliation Register.
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Bills Payable & Bills
Receivable.
74
Capital plays an important role in any Business. At time of
incorporation of any business. It is the first problem before the promoters
to decide how much capital is to be required and in what from but it is not
easy task. It required proper.
Capitalization is the capital required for business including common
stocks, debentures loans and surplus from financial print of view
Capitalization can be divide in following two types.
Under Capitalization::~
When market value is greater than book value the company is under
condition company is in good position in regard of capital and is can
distribute the fair return to public.
Over Capitalization ::~
When market value is less then book value company is under
capitalized. this condition arises in any company. When the earning of the
company is not adequate to give a fair on return on share and Debentures
issued by it
Sources of Funds 2009-2010 2010-2011
A Share Capital 203.1 188.6
B Reserve & Surplus 472.04 390.42
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Every Company should have its own capital Structure. capital
Structure is the permanent financial of the firm. Represented by long term
best. Preferred stock and net worth. A company can produce funds by
issuing different type of securities before issuing and sepulture is
necessary to maintain financial stability.
ParticularsAmount 2009-2010
(Rs. in core)
Amount 2010-2011
(Rs. in core)
1.Share capital
Equity Share of Rs.
10/- each fully paid up
203.1 188.6
2.Reserves and
Surplus.
427.04 390.42
NAME OF RATIO FORMULA COUNTING RATIO(ANSWER)
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GROSS PROFIT GP/SALES*100 874.12/1728.5*100 50.57%NET PROFIT NP/SALES*100 90.51/1728.50*100 5.24%EXPENSE RATIO EXP/SALES*100 1177.96/1728.5*100 68.15%SELLING ADMINATRATION
ADMI.EXP/SALES*100 496.85/1728.5*100 28.74%
MONETARY EXPENSE RATIO
FINANCIAL EXP./SALES*100
103.44/1728.5*100 5.98%
OPERATING RATIO
COST OF SALES+OPERATING EXPENSE/SALES*100
273.51+1177.96/1728.5*100 83.50%
STOCK TURNOVER COST OF SALES/AVERAGE STOCK
273.51/165.91 1.65 TIMES
CURRENT RATIO CURRENT ASSETS/CURRENET LIABI.
299.12/736.62 0.41:1
LIQUID RATIO LIQUID ASSETS/LIQUID LIABI.
137.28/736.62 0.19:1
ACID TEST RATIO QUICK LIQUID ASSETS/LIQUID LIABI.
137.28/736.62 0.19:1
PROPRIETARY RATIO
PROPRIETORS FUND/TOTAL ASSTES
579.02/1814.59 0.32:1
DEBT EQUITY RATIO
LONG TERM DEBTS / OWNERS FUND
1235.58/579.02 2.13:1
LONG TERM FUNDS TO FIXED ASSETS
LONG TERM FUNDS / FIXED ASSETS
1424.18/1255.78 1.13:1
ASSETS TURNOVER
SALES/ASSETS 1728.5/1814.59 0.95:1
RETURN ON CAPITAL EMPLOYED
EBIT / CAPITAL EMPLOYED*100
185.7 / 1814.60*100 10.23%
RETURN ON SHARE HOLDERS FUNDS
PAT / SHAREHOLDERS FUND*100
90.51/579.02*100 15.63%
INTEREST COVERAGE RATIO
EBIT / INTEREST 185.7/103.44 1.80:1
ASSETS RATIO FIXED ASSETS / CURRENT ASSETS
1255.78/299.12 4.20:1
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74
Management of fixed Asset is the important task for financial
manager because of risk and investment and Depreciation.
ACPL maintain a plan register in which cash and every detail of
fixed asset are entered. Depreciation is calculated by straight-line method.
The company is along some cash amount is raised fixed assets day to day.
it is beneficial bemuse depreciation is deducted. so some amount is raised
fixed assets are taken at cost Deprecation cost including freight duties,
taxes, installation expenses etc.,
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Capital budgeting refers to long term planning of proposed capital
outlays and budgeting can be defined as the firms formed process for
acquisition and investment of capital. It is the decision long terms fixed
investment in business by firm. Capital budgeting is defined is defined as
firm’s decision to invest it’s current fund most effectively in long term
activities.
In general sense capital budgeteting consist of planning the employment available capital for the purpose of maximizing the long term profitability of the firm
“ Capital budgeting process involves planning the availability and controlling the allocation and expenditure of long term investment funds.”
But from now onwards they have to thinks and plan for long term financial needs as they are going to convert this unit into large scale.
There are methods of capital budgeting:
ARR method Pay back period method Net present value method Profitability index method IRR method
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74
There is a great importance of working capital in each fire because it is necessary are to perfumed day fork, working capital management is concerned with the problems arise in attempting to mange current assets, current liability and interrelationship exist between them.
The working capital can be divided into two types.
1. Net Working Capital
2. Gross Working Capital
Total liability 1235.58
Total Assets 299.12
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Inventories means the sock requires for production and component that the
product, raw material, works in progress and finished goods.
2009-10 2010-11
Inventories 169.98 in Crores 161.84 in Crores
Total
Raw material valued at cost work in progress is valued estimated
cost on FIFO basis. Finished goods estimated at cost or realizable value,
which is less while store are valued at cost.
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Account receivable is the total of all credit extended by the firm to it
customers. Receivable is one types of asset. The main objective of
receivable management is to maximize return on investment in the assets
and to promote sale & profits.
In ACPL receivable are credited through credit sale in order to
achieve growth in sales. Increase profits and to meet competition. It is also
designed to generate a large flow of operating revenue and hence profit.
In 2010-11 sales was Rs. 1983.67, while in 2009-10 sales was of Rs
Rs.2069.10
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74
Cash and bank balance is most importance current assets for the operation of the business. So must be properly. The goal of management is use cash fund as economically as possible.
The vast majority of payment and receipts of ACPL involves cheque dream dreams of
demand deposits. Few transition as wage are made on cash balance basis.
Particular 2010 2011
Cash on hand & Bank balance in current account
165.49 137.28
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Financial leverage is also called on trading on equity. A company
can finance its investment by verity of sources such as preference shares
capital including reserves and surplus.
Financial leverage is defined as the activity of firm used financial
leverages to magnify the effects of firms earning per shares. The
financial leverage is controllable and also completely avoidable leverage.
The degree of fund collected by the firm from outside is called financial m
leverage.
AJMERA CEMENT PVT. LTD. also makes the use of the debt but
the following ratio will show the clean picture of it.
OPERATING LEAVERAGE ANALYSIS
Financial Leverage = EBIT EBT
= 181.79 82.28
= 2.21
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Profit of company is distribution top share holders in form of
divided. The divided decision involves determined on of percentage of
profit earned by enterprise.
As ACPL is a medium scale unit it’s share capital is around 75 Crores
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TREND ANALYSIS OF PROFIT & LOSS ACCOUNT Mar '11 Per (%)
Mar '10 Per (%) Mar '09 Per (%)
12 mths 12 mths 12 mths
Income
Sales Turnover 1,983.67 100 2,069.10 104.31 1,716.78 86.55
Excise Duty 255.17 100 211.22 82.78 220.24 86.31
Net Sales 1,728.50 100 1,857.88 107.49 1,496.54 86.58
Other Income 13.73 100 12.93 94.17 -14.39
Stock Adjustments -13.7 -48.87 23.25
Total Income 1,728.53 100 1,821.94 105.4 1,505.40 87.09
Expenditure
Raw Materials 265.37 100 252.35 95.09 200.14 75.42
Power & Fuel Cost 512.96 100 429.85 83.8 535.99 104.49
Employee Cost 41.27 100 34.35 83.23 29.39 71.21
Other Manufacturing Expenses
76.05 100 67.57 88.85 52.79 69.41
Selling and Admin Expenses
496.85 100 403.4 81.19 354.47 71.34
Miscellaneous Expenses
50.83 100 36.43 72.65 22.91 45.07
Preoperative Exp Capitalised
0 00 0 0 00
Total Expenses 1,443.33 100 1,223.95 84.8 1,195.69 82.84
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TREND ANALYSIS OF PROFIT & LOSS ACCOUNT
Mar '11 Per (%) Mar '10 Per (%)
Mar '09 Per(%)
12 mths 100 12 mths 12 mths
Operating Profit 271.47 100 585.06 215.52 324.1 119.39
PBDIT 285.2 100 597.99 209.67 309.71 108.59
Interest 103.44 100 78.51 75.9 71.52 69.14
PBDT 181.76 100 519.48 285.81 238.19 131.05
Depreciation 99.5 100 91.66 92.12 80.31 80.71
Other Written Off 0 00 0 00 0 00
Profit Before Tax 82.26 100 427.82 520.08 157.88 191.93
Extra-ordinary items 11.73 100 -12.84 0 00
PBT (Post Extra-ord Items)
93.99 100 414.98 441.52 157.88 167.98
Tax 3.22 100 126.86 3939.75 45.89 1425.16
Reported Net Profit 90.51 100 281.92 344.48 108.67 120.06
Total Value Addition 1,177.95 100 971.6 82.48 995.56 90.43
Preference Dividend 0 00 0 00 0 00
Equity Dividend 47.15 100 71.09 150.77 42.65 90.46
Corporate Dividend Tax
7.65 100 12.08 157.91 7.25 94.77
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TREND ANALYSIS OF BALANCE SHEET
Mar '11 % Mar '10 % Mar '09 %
12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 188.60 100 203.10 107.69 203.10 107.69
Equity Share Capital 188.60 100 203.10 107.69 203.10 107.69
Share Application Money
0.00 00 0.00 00 0.00 00
Preference Share Capital 0.00 00 0.00 00 0.00 00
Reserves 390.42 100 472.05 273.3 273.30 70
Revaluation Reserves 0.00 0.00 0.00 00
Networth 579.02 100 675.15 116.6 476.40 82.28
Secured Loans 1,025.44 100 922.96 90.01 740.20 72.18
Unsecured Loans 210.14 100 60.14 28.62 38.14 18.15
Total Debt 1,235.58 100 983.10 79.57 778.34 62.99
Total Liabilities 1,814.60 100 1,658.25 91.38 1,254.74 69.15
12 mths % 12 mths % 12 mths %
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Application Of Funds
Gross Block 1,897.03 100 1,800.51 94.91 1,588.68 83.75
Less: Accum. Depreciation 641.25 100 552.82 86.21 471.19 73.48
Net Block 1,255.78 100 1,247.69 99.36 1,117.49 88.99
Capital Work in Progress 122.21 100 100.01 81.83 202.30 165.53
Investments 546.12 100 374.57 68.59 211.30 38.69
Inventories 161.84 100 169.98 105.03 212.54 131.33
Sundry Debtors 0.00 100 0.00 00 0.00 00
Cash and Bank Balance 137.28 100 165.49 120.55 70.94 51.68
Total Current Assets 299.12 100 335.47 112.15 283.48 94.77
Loans and Advances 291.46 100 262.09 89.92 184.79 63.4
Fixed Deposits 93.19 100 143.95 154.77 16.27 17.46
Total CA, Loans & Advances 683.77 100 741.51 108.44 484.54 70.86
Deffered Credit 0.00 100 0.00 00 0.00 00
Current Liabilities 736.62 100 673.96 91.49 691.10 93.82
Provisions 56.67 100 131.56 232.15 69.80 123.17
Total CL & Provisions 793.29 100 805.52 101.54 760.90 95.92
Net Current Assets -109.52 -64.01 -276.36
Miscellaneous Expenses 0.00 0.00 00 0.00 00
Total Assets 1,814.59 100 1,658.26 91.38 1,254.73 69.15
Contingent Liabilities 462.92 100 420.75 90.89 127.10 27.46
Book Value (Rs) 30.70 100 33.24 108.27 23.46 76.42
TREND ANALYSIS OF BALANCE SHEET
12 mths 12 mths 12 mths
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Income
Sales Turnover 1,983.67 2,069.10 1,716.78
Excise Duty 255.17 211.22 220.24
Net Sales 1,728.50 1,857.88 1,496.54
Other Income 13.73 12.93 -14.39
Stock Adjustments -13.7 -48.87 23.25
Total Income 1,728.53 1,821.94 1,505.40
Expenditure
Raw Materials 265.37 252.35 200.14Power & Fuel Cost 512.96 429.85 535.99
Employee Cost 41.27 34.35 29.39
Other Manufacturing Expenses 76.05 67.57 52.79
Selling and Admin Expenses 496.85 403.4 354.47
Miscellaneous Expenses 50.83 36.43 22.91
Preoperative Exp Capitalised 0 0 0
Total Expenses 1,443.33 1,223.95 1,195.69
Mar '11 Mar '10 Mar '09
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Mar '11 Mar '10 Mar '09 12 mths 12 mths 12 mths
Operating Profit 271.47 585.06 324.1
PBDIT 285.2 597.99 309.71
Interest 103.44 78.51 71.52
PBDT 181.76 519.48 238.19
Depreciation 99.5 91.66 80.31
Other Written Off 0 0 0
Profit Before Tax 82.26 427.82 157.88
Extra-ordinary items 11.73 -12.84 0
PBT (Post Extra-ord Items) 93.99 414.98 157.88
Tax 3.22 126.86 45.89
Reported Net Profit 90.51 281.92 108.67
Total Value Addition 1,177.95 971.6 995.56
Preference Dividend 0 0 0
Equity Dividend 47.15 71.09 42.65
Corporate Dividend Tax 7.65 12.08 7.25
Per share data (annualised)
Shares in issue (lakhs) 1,886.01 2,031.01 2,031.01
Earning Per Share (Rs) 4.8 13.88 5.35
Equity Dividend (%) 25 35 21
Book Value (Rs) 30.7 33.24 23.46
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Mar '11 Mar '10 Mar '09
12 mths 12 mths 12 mths
Sources Of FundsTotal Share Capital 188.60 203.10 203.10
Equity Share Capital 188.60 203.10 203.10
Share Application Money 0.00 0.00 0.00
Preference Share Capital 0.00 0.00 0.00
Reserves 390.42 472.05 273.30
Revaluation Reserves 0.00 0.00 0.00
Net worth 579.02 675.15 476.40Secured Loans 1,025.44 922.96 740.20
Unsecured Loans 210.14 60.14 38.14
Total Debt 1,235.58 983.10 778.34
Total Liabilities 1,814.60 1,658.25 1,254.74
Mar '11 Mar '10 Mar '09
12 mths 12 mths 12 mths
12 mths 12 mths 12 mths
Application Of Fusnd
Gross Block 1,897.03 1,800.51 1,588.68
Less: Accum. Depreciation 641.25 552.82 471.19
Net Block 1,255.78 1,247.69 1,117.49
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Capital Work in Progress 122.21 100.01 202.30
Investments 546.12 374.57 211.30
Inventories 161.84 169.98 212.54
Sundry Debtors 0.00 0.00 0.00
Cash and Bank Balance 137.28 165.49 70.94
Total Current Assets 299.12 335.47 283.48
Loans and Advances 291.46 262.09 184.79
Fixed Deposits 93.19 143.95 16.27
Total CA, Loans & Advances 683.77 741.51 484.54
Deffered Credit 0.00 0.00 0.00
Current Liabilities 736.62 673.96 691.10
Provisions 56.67 131.56 69.80
Total CL & Provisions 793.29 805.52 760.90
Net Current Assets -109.52 -64.01 -276.36
Miscellaneous Expenses 0.00 0.00 0.00
Total Assets 1,814.59 1,658.26 1,254.73
Contingent Liabilities 462.92 420.75 127.10
Book Value (Rs) 30.70 33.24 23.46
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74
AJMERAa Cement PVT. LTD.” is having a separates financial
department.
The capital structure of ACPL contains secured as well as unsecred
loans. The company manages fixed Assets and current assets very well.
There are two type of financial planning of short term or long term.
I would like to very thanks to Mr. SANJAYBHAI DHAKEL, Mr.
KISHORBHAI SANGANI, Mr. ANIL DASA, Mr. C.K. PARMAR,
Miss JASWNTI DASANI, of the company and has proved me a lot of
information regarding financial, Marketing, Personnel and production.
Hiren C. Parmar
74
‘Annual Report’ Published in Year –2009 to 2011, By ACPL India
Ltd.
www.ajmera.com
www.google.com
www.sebi.gov.in
Human Resource Management - Khanka.
Marketing Management - Philip Kotlar.
Financial Management – I.M. Pandey.
Hiren C. Parmar
74
The industry training is most imported more then class room
knowledge for improved the knowledge about managed Company.
I am student of B.B.A. Semester-4 I get opportunity to know is
actually happening in a company during the training period.
I have understand the training at “ AJMERAA Cement PVT.
LTD.” at Veraval Road Bhanduri.
The industrial training visit a dominant role to Developed practical
view point student and also in marketing then aware about the problem
opportunities and Simulation of Industrial Unit.
Hiren C. Parmar
74
The great pleasures to present this report under gone at
“AJMERAA Cement PVT. LTD” though to prepare this type of
report of “AJMERAA Cement PVT. LTD” who have provide the
proper information about this company.
I am also grateful to the “AJMERAA Cement “ H.R.
manager for letting me a present visit of each department.
I am very thankful to “SAURASHTRA University” to
including this type of practical training to improving our more
practical knowledge.
I also thankful of SAVJANI College who gave me the
permission to prepare this project report.
I also very thankful to our subject faculties Mr. RAKESH
PANDIYA without his helps this report is not possible and also
thankful to All those who helped me in preparation this report
knowing of unknowing directly or indirectly.
Your faithfully
Mr. Hiren Parmar C
.............................. Hiren C. Parmar
74 Hiren C. Parmar
74
I am Hiren Parmar and I have submitted to first time
training report to SHREE K.M. & SMT. K.M.SAVJANI
B.B.A./B.C.A College Veraval. This report is not copy of any
document or other material or any report. This project is done in
this report is prepared by me under the supervision of Mr. Rakesh
sir Pandiya.
This report prepared by my self Mr. Hiren Parmar. I am
study in B.B.A Semester-4 at SHREE. K.M. & SMT. K.K.
SAVJANI B.B.A./B.C.A. College Veraval.
Date :: ~
Place ::~
Hiren C. Parmar
74
Sr. No
Particular Page No.
1 General Information 1
1.1 Size of unit forms of organization 6
1.2 Production manufacturing Process 7
1.3 Organization Structure 10
1.5 Time Keeping System. 13
1.4 Employer service & Benefits 15
1.6 Contribution of the unit in the industry 17
2 Marketing Department 18
2.1 Organization of marketing Department 19
2.2 Product Planning 20
2.3 Market Segmentation 22
2.4 Pricing Policy 23
2.5 Channel of Distribution 24
2.6 Sales Promotion 26
2.7 Advertising 27
2.8 Market Research 28
2.9 Conclusion 29
3 Human Resource department 31
3.1 Organization of HRD 32
3.2 Recruitment, Selection and Induction Procedure 33
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3.3 Training and Management Department Programs
35
3.4 Job Description (Management Level Only) 38
3.5 Promotion Transfer Policy 39
3.6 Wage and Salary Administration 41
3.7 E.S.I. Scheme 42
3.8 Provident Fund Scheme 43
3.9 Grievance Handling Procedure 44
3.10 Conclusion 45
4 Finance And Accounting Department 46
4.1 Financial Planning 48
4.2Capitalization : Whether the unit is under
capitalization or over capitalization
50
4.3 Capital Structure: Financial leverage. 53
4.4 Ratio analysis 52
4.5 Management Fixed Assets 53
4.6 Capital Budgeting 54
4.7 Management Of Working Capital 55
4.8 Management Of Inventories 56
4.9 Management Of Receivable 57
4.10 Management Of Cash Budget 58
4.11 Financial Leverage 59
4.12 Profitability & Dividend Distribution 60
4.13 Trend Analysis 61
4.14 Profit & Loss Account 65
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4.15 Balance Sheet 67
4.16 Conclusion 69
4.17 Bibliography 70
Hiren C. Parmar
