aka “MARKETING AIN’T EVIL!”aka “BETTER LIVING BY BEING RELEVANT!”

by Jon Jones, Art Outsourcing Manager jonjones@gmail.com – http://www.thejonjones.com

THE ART OF GETTING NOTICEDTHE ART OF GETTING NOTICED

WHAT THIS TALK IS ABOUT

• Building a great, relevant portfolio• How to stand out in the crowd• Ways you can increase your odds of job-getting

FIRST, DIFFERENTIATE!

Space Marine

Naked Man

Naked Woman Character from recent movie

1) FIND A GAME AND CHOOSE A STYLE.• War game realism

– Battlefield series, all 170 Call of Duty sequels

• Sci-fi– Mass Effect, Gears of War

• Cartoony– Team Fortress 2,

Battlefield Heroes

• Fantasy– World of Warcraft, Dragon

Age, Oblivion

2) MAKE A MOD

• MOD! Unreal \ UDK, Unity, etc.• Show you can integrate assets into

a real engine• Demonstrate aptitude with tools \

tech

GUYS, I GOT THIS

MEN IN GAMES ALL LOOK THE SAME

+ =

WOMEN IN GAMES LOOK RIDICULOUS

Poster children for back problems, right?

BE CREATIVE

• Design a character with swappable armor.• Make a female version of a male-only race.• Pick a totally unique setting and make a level.• Design a modular weapon.

NETWORK!

• 80% of success is showing up. – Woody Allen, Ph.D

• Find art message boards. Post.

• Find game development mixers. Go.

• Make friends in game dev. Socialize.

• Never make enemies.

Kumbayaaaaa…

Thanks for listening!

Jon JonesArt Outsourcing Manager

jonjones@gmail.com – http://www.thejonjones.com

Art forums:http://www.polycount.net

http://www.gameartisans.orghttp://www.cgtalk.com