AKAAR INDUSTRIES

Motto :

ZERO WASTE

THE 4 R’S

Reduce:Lowering the amount of waste

Reuse:Using materials again and againRecycle:Using materials to make new productRecovery:Recovering energy from waste

NEED FOR OPENING THE INDUSTRY

Waste produced in our homes,businesses and industrial sources are more.Solid waste production in this country is growing in volume.More and more of our everyday products contain toxic chemicals which impact public health and responsibility.

We produce too much waste .In 2007,Americans threw out about 570 billion pounds of municipal solid waste.Compared to other nations,the US has a record of generating waste at an alarming rate.We Indians are responsible for more than 30% of the planet’s total waste generation.According to World Bank Africa generates nearly 70 million tonnes of waste every year.

Packaging is the largest and most rapidly growing category of solid waste.More than 30% of municipal solid waste is packaging and 40%bof that waste is plastic.

After considering all these serious problems we thought to start a business which will not only help us to make profit but also will help the society.Our organisation will atleast contribute a little to the development of the nation and for the betterment of the environment.So our team has planned to open an industry and produce such products which are purely produced out of wastage.

USPS

Our products are different from the products from the products manufacturing in other industries as they are eco-friendly and are produced from wastage.

It will upheld the concept of social marketing. It will help the consumers to save more and

yet get maximum satisfaction. Variety of choices are provided to the

customers.There are wide variety of products.

The prices of our products are very lower and the cost of production is low too.

From green packaging to online shopping , the postal services helps our consumers make eco-friendly choices about their mail . We continuously work to reduce its environmental impact.

We are reducing waste and pollutants by expanding our use of recycled and recyclable products,harnessing the power of the internet through ups.com to save customers unnecessary trips to post offices and exploring numerous other ways to green the mail.

GO FOR OUR PRODUCT!

THE PRODUCTS WE PRODUCE Out of paper: This usually makes up a large portion of waste

collected. Waste paper newspaper, magazine, cardboards and old books)can be used to make paper bags,cardboard and carton boxes for new electronic equipment.As many African cities has banned use of paper bags recycled paper is becoming the top choice for producing bags for shopping malls. We also produce many show pieces with paper to decorate your homes.

PAPER BAGS

WASTE PAPERS

Out of glasses: Glass recycling is the process of turning

waste glasses into usable products.Glass makes up a large component of household and industrial waste due to its weight and density.The glass components in municipal waste is made up of bottles,broken glassware,light bulbs and other items.There is a huge demand for glasses in countries like England,UK,US. Excess glasses we export to these countries.

OTHER ITEMS PRODUCED OUT OF WASTERECYCLED MILK BOTTLE LAMP

The milk bottles are one of the major items used in every homes these days.The used bottles wer actually considered as garbage . So recycling of these bottles was required and this is really awesome.

Take a look!

LAMP BLOB

Now this is something cool made out of plastics. The plastics can be easily utilised and can be made in the form of bunches that can form a lamp blob.

This is also available in other attractive colours and are very attractive.

BIODEGRADABLE VACCUM CLEANER

This is something which is required in every house. This vaccum cleaner is mostly made out of elements and products which are toxic and tends to pollute the surroundings and atmosphere.

RECYCLED REVIEW MIRROR

The festive season is on and these recycled products are a rage all over for their effective and attractive design. This is worth using and can be kept at the entry place which makes the place more attractive.

CELLPHONE COVERS

RECYCLE BIKES

These bikes are handmades. The seats are made out of renewable cork and they use belts instead of chains because belts require less maintainance.

GREEN TOYS

These kinds of toys are manufactured out of waste plastics. Even the packagingis 100% recycled

HAND BAG AND POUCH

OUR STRENGHT:OUR EMPLOYEES

We are proud to tell that all our employees are disabled or have health conditions.

It is really very beneficial for our business because

It increases the number of high quality applicants available

Create a workforce that reflects the diverse range of customers it servesand the community in which it is based.

Bring additional skills to the business,such as ability to use BSL(British sign language)which could result in large savings.

We ust had to do this to employ them Make changes to a disabled person’s working

pattern Providing training and mentoring Making alteration in the premises

Ensuring information is provided in accessible formats

Modifying or acquiring equipment Allowing extra time during selection tests Speaking directly to them rather than any

other supportive people Telling them about flexible work patterns Advise on specific conditions

PRICING

Pricing is a process of determining what a company will receive in exchange for its produts or services.

We fix a minimum price to our products as our main goal of starting this company is social service.

The wastes i.e our raw materials are free of cost and some small expenses for getting them to our work place.

Our prices are reasonable and affordable even by a lower middle class groups as the cost of production is negligible.

We fix our prices only to overcome the exenses of the company having a very low profit margin.

As we have wide range of products we cannot specify the prices but they are surely less than your expectations.

MARKET SEGMENTATION

We satisfy all the sections of the market. We cover the whole of India and also export

our products to some Asian countries We have toys for the kids,jewellary and other

accessories for woman and other daily use items

Our goods are affordable both by rich nd lower class people.

Depending on the demand of our products we establish our factories.

The people of D.K are very much interested in our products and there is a huge demand for our product here. Thus we established 2 factories in D.K this year.

MEDIA OF PROMOTION

Our only way of promotion is internet and good word of mouth

We don’t believe in spending huge amount of money in adds. We have our website (www.akaar.com)

Our motive of social service helps us to promote our products. This aim of our company motivates people to buy our products.

Durable and low in price.

SWOT ANALYSIS

Strength: * Main importance is given to CSR * Employs physically challenged people only

other than few senior officers and trainers * Has huge variety of products. * We now have our branches in every state of

India. *we export our products from the year 2011-

12

WEAKNESS:

Low sales as many are not known about our products.

Lesser attractive than non eco-friendly products.

Difficulty in dealing with the wastages. Lack of support from Government officials. Some people do not go for our products

inorder to maintain their dignity

OPPORTUNITIES

If allowed we plan to open our industries abroad.

Some districts do not sell us their wastage or the government authorities of such areas d not allow us to take their products. If we are allowed to take the full wastage then we can manufacture wider range of products.

THREAT:

Unhealthy competition with some MNCs and local industries.

Interventions from some government officials.

Threat from profit making organisations who create many problems to our industry.

CONCLUSION

Overall it is our small try to develop the society. The present condition of India is worse in the terms of cleanliness. We do not have enough place to dump the garbage. Our precious land is used to dump the wastes instead of cultivating crops on them. In such condition if we open this kind of industries we can make our India a better place to live in.

SAVE EARTH..!

THANK YOU

TEAM MATES

Aparna Kini Rakshitha J Shreyas Ashwath Clevan Padmashree Rakshith Gowda Avil Rashika Razeena Imran