AKUSTIK GITARRE media data

Print ........................ Page 3

Online ...................Page 11

M E D I A D A t A 2 0 1 1

The Magazine The CDThe best place for your advertising – AKUSTIK GITARRE – the biggest European special interest magazine for acoustic guitar players. Around 150 pages of news and test reports, workshops, interviews, features, expert reports, reviews of instruc-tion books, DVDs and CDs, manufacturer’s portraits, exhibition reports and much, much more. AKUSTIK GITARRE – the maga-zine for finger-style, singer / songwriter, folk, blues, pop, jazz, Latin, rock and classical guitar. And even more important: for your promotional activities!

Attractive in every respect. For each edition of AKUSTIK GUITAR magazine, a high-quality CD is available separately. On this you will find recordings of all workshops mentioned in the magazine plus bonus tracks by the featured artists.And a unique feature: Outstanding sound samples of all instruments and technical equipment tested in the magazine will direct particular focus to your products.

T h e W h o l e W o r l d O f A K U S T I K G I TA R R E

The Website The NetStart networking now! Would you like to become part of the biggest European acou-stic guitar platform? Why not link your web presence with our website and profit from our high page ranking? Create your own profile with all contact data, logo, pictures, sound samples and videos at our extremely favourable terms. In the new category AKUSTIKnetz, our readers can access all the important addresses on the guitar scene – and hopefully very soon yours too.

Ever-present and up to date. The direct way into the world of AKUSTIK GITARRE and to your online advertising. Video tests and video workshops as well as movies with stories and interviews provide the perfect complement to our magazine and make the website particularly effective for your advertising. Take advantage of our high page ranking and large number of visitors and present your products on www.akustik-gitarre.com!

3 AKUSTIK GITARRE Mediadaten 2011

AKUSTIK GITARRE is the biggest Eu-ropean special interest magazine for acoustic guitar players and the best place for your advertising.

Around 150 pages of news and reports, tests and workshops, CD and DVD reviews, book reviews, manufacturer’s profiles, trade fair and event reports. AKUSTIK GITARRE – the magazine for finger-style, singer / songwri-ter, folk, blues, pop, jazz, Latin, rock and classical style.

Every two months we introduce our over 20,000 readers to internationally known artists, discover talented newcomers and also show where the scene is heading with the latest trends. In addition to exclusive interviews and features with and about well-known artists and young up-and-coming talents, in every issue we present the work and service of distributors, producers and working ateliers.

We publish detailed test reports in which our experts inform the readers objectively and competently about instruments, technical

equipment and useful accessories, in order to give decisive help in making important purchases. Extensive reviews provide an over-view of interesting instructional publications and worthwhile new CDs and DVDs.

Our extensive Workshop Section provides our readers with new inspiration and ideas for their playing. Due to the fact that our publisher Peter Finger, himself an internatio-nally renowned guitarist, enjoys close personal contacts to today‘s leading acoustic guitar players, AKUSTIK GITARRE is able to offer a wide range of outstanding workshops for all levels of ability.

Guest articles by well-known artists con-sistently attract new readers in addition to our regular readers. The editorial content is rounded off by our extensive service section.In the News category we offer manufacturers and distributors the opportunity to present new products, further developments or special events.

Use AKUSTIK GITARRE to boost your suc-cess! Place an advertisement with us to inform our readers about your products,

events and services.

ProfilE

Our readers – your customers!

Established on the market for 15 years: The AKUSTIK GITARRE and the supplement CD


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Peter Finger

Publisher

Publishing house

Advertising ManagerGraphic Designer Webmaster

Acoustic Music GmbH & Co. KG

PO Box 1945D-49009 Osnabrück - Germany

Jahnstraße 1aD-49080 Osnabrück- Germany

Tel.: +49 (0) 541 71 00 20Fax: +49 (0) 541 70 86 67

E-mail: [email protected]

Mechthild MorenoTel.: +49 (0)5 41 - 6 36 13 Fax: +49 (0)5 41 - 6 36 53

E-Mail: [email protected]

Hermann OtteTel.: +49 (0) 54 51 - 73 77 8Fax: +49 (0) 54 51 - 17 25 5


Gerald OppermannTel.: +49 (0)5 41 - 7 60 79 82-3 Mobil: +49 (0)170 - 2278239


Andreas Schulz Karlstraße 17 64546 MörfeldenTel.: +49 (0) 61 05 - 27 27 93Fax: +49 (0) 61 05 - 27 27 94

Stefan Woldach Im Hornisgrund 23 14055 BerlinTel.: +49 (0) 30 - 31 50 51 82 Fax: +49 (0) 30 - 31 50 51 88


The TeamHere you‘ll find your contact person for all questions regar-ding AKUSTIK GITARRE. We can support you in cooperations and ad campaigns just as much as in clearing up technical details or fine tuning editorial contri-butions. And by the way, since we‘re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us.

Call us - we‘ll be glad to help you!

Editorial Staff


In order to enable you to assess the reader-ship of AKUSTIK GITARRE as accurately as possible and to adjust your product informa-tion accordingly, here are the most important results of our latest readers’ survey:

98% of our readers are active guitarists, more than half of them also play another instru-ment.

A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.

rEaDErshiP Profil

OccupationMonthly net income

Education

The Readership of AKUSTIK GITARRE

Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu-facturers or retailers at least once, 60% more than once and 12% more than five times.

65% of our readers are aged between 30 and 50, the majority are educated and have an above average income.

Almost 20% of our readers are music and guitar teachers, making them significant mul-tipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.

Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7

Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us.

Call us - we’re there for you!

White collar employee: 46%

Self-employed 21%

Managerial employee: 16%

Blue collar worker: 7%

Student/trainee:: 5%

other: 5%

Over 2.500 Euro: 30%

2000 to 2500 Euro: 14%

1500 to 2000 Euro: 18%

1000 to 1500 Euro: 14%

750 to 1000 Euro: 4%

under 750 Euro: 9%

no answer 11%

University/College degree: 46%

Highschool diploma/A-levels: 22%

O-level/GCSE: 18%

other: 14%


Deadlines 2011

Issue Editorial Deadline Ads Close Artwork Deadline Date Of Sale

1-2011 Mon 12.11.10 Thu 25.11.10 Mon 06.12.10 Fri 24.12.10

2-2011 Fri 14.01.11 Thu 27.01.11 Mon 07.02.11 Fri 25.02.11

3-2011 Fri 11.03.11 Fri 25.03.11 Thu 31.03.11 Fri 29.04.11

4-2011 Fri 13.05.11 Wed 25.05.11 Mon 06.06.11 Thu 30.06.11

5-2011 Fri 15.07.11 Wed 27.07.11 Mon 08.08.11 Fri 26.08.11

6-2011 Fri 16.09.11 Wed 28.09.11 Mon 10.10.11 Fri 28.10.11

1-2012 Fri 11.11.11 Wed 23.11.11 Mon 05.12.11 Fri 23.12.11

rElEasE schEDulE


1/1non-bleed

1/1full-bleed

1/2horizontal

1/2upright

1/2square

1/3horizontal

1/3upright

1/6upright

1/3square

1/4horizontal

1/8horizontal

upright

1/16horizontal

upright

1/4upright

1/4square

sizEs/raTEs

2/1Double page

spread

*In the case of bleed formats at least 3mm edge trim is necessary on all sides! Please stick to the safety margin.

Edge Trim: Area which is cut away (avoids white cutting edges)

Safety Margin: Distance between text/information and edge of data format (avoids unwanted bleed).

bean

3mm bleed

4mm safety margin


SizeNon-bleed

width x height mm

Full-bleed* width x height

mm

black/whitePrice in v

4-color Price in v

2/1 400 x 254 430 x 280

1/1 185 x 254 215 x 280

1/2 horizontal 185 x 127 215 x 142

1/2 upright 90 x 254 105 x 280

1/2 square 122 x 169 137 x 184

1/3 horizontal 185 x 84 215 x 99

1/3 upright 59 x 254 74 x 280

1/3 square 122 x 127 137 x 142

1/4 horizontal 185 x 63 215 x 78

1/4 upright 43 x 254 58 x 280

1/4 square 90 x 127 105 x 142

1/6 upright 59 x 127 –

1/8 horizontal 90 x 63 –

1/8 upright 43 x 127 –

1/16 horizontal 90 x 30 –

1/16 upright 43 x 63 –

Sizes/Rates

Payment Due: Within 14 days net cash; automatic debit transfer or payment in advance: 2% cash discount

on purchases within a one year period

Frequency 2 insertions 5% 4 insertions 10% 6 insertions 15% 12 insertions 20%

Quantity 3 pages 5% 6 pages 10% 12 pages 15% 18 pages 20%

Discounts

Please note: All ad rates are NET prices and are subject to VAT • Guaranteed positions: + 15 % • Agency commission: 15 %

Right of cancellation:Written notice within a week after reservation, for inserts and cover pages 3 weeks before submission deadline

For all deadlines please consult p. 9!

sizEs/raTEs Price list No. 15 · effective Jan 1st, 2011


sPEcial iNsErTs

SizeNon-bleed

width x height mm

black/whitePrice in v

1/8 horizontal 90 x 63

1/8 upright 43 x 127

1/12 59 x 63

1/16 horizontal 90 x 30

1/16 upright 43 x 63

1/24 59 x 30

Top ShopBlack-and-white insertions at low prices

These special prices apply per issue and must be booked for one year (6 issues). They are not subject to any discounts.

1/121/8horizontal or

upright

1/241/16horizontal or

upright

Cover Inserts Inside cover (front or back)(4-color only)

Back cover (4-color only)

Loose insertsSize: max. 210 x 280 mm

CD BookletThe two inside pages of the CD booklet are also avai-lable for your advertising.

Please note: All ad rates are NET prices and are subject to VAT Guaranteed positions: + 15 % • Agency commission: 15 %

Special inserts on request


Warranty/LiabilityWe would like to explicitly point out that any data sent by email, ISDN or data media will be checked for completeness and functio-nality to the best of our knowledge. However, we cannot provide any guarantee in the event of faulty print owing to wrong, late or incomplete data or technology-based layout errors!

Printing Information

Digital file formats: • PDF • TIFF • JPEG • PSD • EPS/PostscriptAll fonts must be embeddedPicture files 300 dpi min/ vector graphics 600 dpi minScale: CMYK – Euroscale

ProofIn case of 4-color ads please send a final digital proof to our graphic departement:

GRAFIKBÜRO OTTESiegfriedstr. 6 D-49477 IbbenbürenTel.: +49-54 51 / 73 77 8

Data transmissionPer e-mail:Artwork (50 MB max.) may be forwarded to our graphic department:[email protected]

Per internet:Please make sure before upload to put all files to one folder (e.g. ZIP file) and ask for access code to our ftp server by e-mail at:[email protected]

If files are damaged, we will inform you in due time.

For all deadlines please consult p. 9!

PriNTiNg iNformaTioN


Profil

The Website

www.akustik-gitarre.com is the perfect supplement to our magazine. Videos and sound samples are directly connected with the detailed instrument tests, interviews and workshops featured in the print magazine and give a real-life dimension to these articles.

Other services our visitors can use are the very popular cost-free classified ads section, interesting latest news, features and up to date concert announcements, in addition to the complete online archive with the topic overview on all issues of the AKUSTIK GITARRE from the first issue in April 1994 until today.

Our new AKUSTIKnetz column provides the guitar scene with interesting networking

possibilities. Here users find all relevant addresses relating to guitar business, guitar brands and producers, manufacturers, music shops, schools and workshop providers as well as music publishers or event and concert promoters.

Promote yourself and your products here – join in and become part of the scene!


iNTErNETBaNNEr

WEBSITEWe offer a variety of banner formats to present your products on our website. As the number of visitors varies from page to page, you can choose between different formats and positions, from a place on the start page with the most hits to our interactive audiovisual pages with the greatest length of stay.

Sizes (in Pixel) Rotation Positioning Category

Price per banner and month (in v)

Superbanner 720 x 60 Max. 3 customers At the top in the page headerWelcome page

Welcome page including all sub-pages

Skyscraper 120 x 600 Max. 3 customersIn the left or right outside column

Welcome page

including all sub-pages

Small ads section

Editorial pages 1)

Video/audio pages 2)

CONTENT-ADS

Fullbanner 460 x 80 None Between the individual text sections or above/below the video/audio content

Editorial contentVideo/audio pages Halfbanner 230 x 80 None

Banner Formats on our Website www.akustik.gitarre.com

1) Editorial pages are tests, stories, workshops, News Scene, AKUSTIK GITARRE presents2) Video-audio pages with unusually high dwelling time (video workshops, video tests, video stories, sound examples)


iNTErNETBaNNEr

Discount Rates for Banner AdvertisingMonths: 4 8 12Discount: 10% 15% 20%Customers who book both an ad in AKUSTIK GITARRE and a banner ad on the website are granted an additonal combination discount of 10%. Further special discounts on request.

Banner DesignIf desired we will create a static banner according to your speci-fications for a one-off fee of v 40 (rates for animated banners on demand). You send us your text, company logo and product photos in digital Version if required, and our webmaster will take care of the rest.

Banner DeliveryPlease note that your data will be delivered as gif-, swf- or jpg files!

Technical details and support

Further information and bookingMechthild Moreno

Tel.: +49 (0)5 41 - 6 36 13 Fax: +49 (0)5 41 - 6 36 53


Gerald Oppermann

Tel.: +49 (0)5 41 - 7 60 79 82-3 Mobil: +49 (0)170 - 2278239


You’re interested in advertising on akustik-gitarre.com?We will be happy to advise you on your individual requirements.


akusTikNETz

Musicians

Music Publishers

Music Retailers

Brands

Shops

Service

Concert Promoters

AKUSTIKnetz

Guitar Builders

AKUSTIKnetzThe platform for the guitar scene

Your advantages

• Your products are presented in a guitar-friendly setting

• Your company appears in rotation in the margin area of the start page next to a listing of the different categories with a link to your presentation in AKUSTIKnetz.

• The AKUSTIKnetz with all current customers is continually advertised in all our media.

• Use the high PageRank of our website to improve your own search engine placement and thus improve the ranking and number of hits on your own website!

• You gain a lasting presence for a low price.

The new AKUSTIKnetz offers our customers the opportunity for detailed product presentations. Music retailers, guitar builders, concert promoters, music publishers and other specialists present their services in different sections.


akusTikNETz

Here are two examples for your information. Your internet presence in AKUSTIKnetz could look like this:

XXL: http://saitenbaum.akustik-gitarre.com/XL: http://procap-musix.akustik-gitarre.com/

Format ServicePrice

per month Price

per annum One-off

set-up fee

XL XL Profile, logo, contact information

XXL XXL Profile, logo, contact information,

videoclip, audio samples, photos (max. 4)

You can choose between the more extensive XXL version with interactive elements and the pure text version XL!

Support

You want to network with the guitar scene on akustik-gitarre.com and need help crea-ting your profile?

Then contact our webmaster Gerald Oppermann:

Phone: +49 (0)5 41 – 76 07 98 – 23Mobile: +49 (0)170 – 227 82 39e-mail: [email protected]

Join us now and help extend the AKUSTIKnetz!

Minimum booking: 12 months · All prices are subject to VAT

Editorial DepartmentPublishing House

Accounts Department

Advertising Department

GraphicsWebmaster

Acoustic Music GmbH & Co. KG

PO Box 1945 D-49009 Osnabrück - Germany

Jahnstraße 1a D-49080 Osnabrück - Germany

Tel.: +49 (0) 541 - 71 00 20 Fax: +49 (0) 541 - 70 86 67


Petra Kaisen Tel.: +49 (0) 541 - 71 00 2-10 Fax: +49 (0) 541 - 70 86 67


Mechthild Moreno

Tel.: +49 (0) 541 - 6 36 13 Fax: +49 (0) 541 - 6 36 53


Hermann Otte

Tel.: +49 (0) 54 51 - 73 77 8Fax: +49 (0) 54 51 - 17 25 5


Gerald Oppermann

Tel.: +49 (0) 541 - 7 60 79 82-3 Mobil: +49 (0) 170 - 2278239


Andreas Schulz

Karlstraße 17 D-64546 Mörfelden - GermanyTel.: +49 (0) 61 05 - 27 27 93Fax: +49 (0) 61 05 - 27 27 94

Stefan Woldach

Im Hornisgrund 23 D-14055 Berlin - GermanyTel.: +49 (0) 30 - 31 50 51 82 Fax: +49 (0) 30 - 31 50 51 88

E-Mail: [email protected]: www.akustik-gitarre.com

Documents

AKUSTIK GITARRE media data