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AL AMRI PROFILE
AL AMRI GROUP OF COMPANIES
P.O Box 509, 121 Seeb Muscat, Sultanate of Oman
Tel: (+968) 2442.0612 | Fax: (+968)2442.3106
[email protected] | www.alamricentre.com
A L A M R I G R O U P O F C O M P A N I E S
AL AMRI PROFILE
Page 1
MD’s Message
“It is our constant endeavor to offer good quality & best services to highest level of customer satisfaction,
with reference to the Company’s mission, vision, values, ethics, enhanced social values and code of business
principles
I am very proud to mention that we are the first Omani company to introduce hypermarket concept in
Oman, successfully made our inroads in the quality conscious Omani market
We are committed to achieving and maintaining Values through continuous improvement and respect for
people.
Our approach to business involves providing world-class service to our customers. Our relationship with
the Customers and with suppliers does not end with a sale but a journey just starts with it and building a
huge network across the world.
As always, we will continue to conduct business transparently, ethically and to the highest standards
Our highly motivated, experienced and hardworking team of people from diverse backgrounds and
experience, providing our customers the best possible services. Which helped us to be successful and
continuously growing?”
Khalfan Hamad Hamood Al Amri
Managing Director
AL AMRI PROFILE
Page 2
MR. KHALFAN BIN HAMAD
BIN HAMOOD AL AMRI
MR. IBRAHIM BIN HAMAD
BIN HAMOOD AL AMRI
Brief History / Company Background:
THE BOARD:
WHO ARE WE?
The Al Amri family began as a single company with the name Hamed Hamood
Al Amri & Sons Trading Co.LLC dealing with both wholesale and Retail of
FMCG goods.
Today we have branched into a group holding 6 separate legal entities
dealing with FMCG products, Chrome mining and Export, Technical assistance
and catering services.
The company was founded by the visionary trader Mr. Hamad Bin Hamood Al
Amri in 1964. The present Managing Directors of the company are
Mr. Sulaiman Bin Hamed Bin Hamood Al Amri
Mr Khalfan Bin Hamed Bin Hamood Al Amri
Mr. Ibrahim Bin Hamed Bin Hamood Al Amri.
OUR VISION:
The Al Amri Group has in the past years has and will in the future years work
keeping in minds the very essence which drives us towards our goal.
“Reaching people with honesty, quality and practicality”
OUR MISSION:
Year After year we work towards the betterment of our Goals which have been
the pillar of our motivation.
“A future for Customer, Company and Country”
To provide our customers with the best quality at the most reasonable
prices.
To grow not only as a company but also to push and achieve the growth
of every employee, entity and member associated with our group.
To be a positive contributor to Oman’s economy by developing job
opportunities and independency in business operations.
To walk with changing trends, build professionalism and strongly
participate in cutting edge industry competitiveness.
MR. SULAIMAN BIN
HAMAD BIN HAMOOD AL
AMRI
MR. IBRAHIM BIN HAMAD
BIN HAMOOD AL AMRI
AL AMRI PROFILE
Page 3
OUR MILE STONES:
“One small step for a man a giant leap for mankind”_ Neil Armstrong
In the past years we did leave behind explicit footprints, which remain our proud moments, just looking back at them.
YEAR EVENT
1964 Plan laid for Hamad Hamood Al Amri & Sons Trading Co.LLC. Thought Process, Inception and
Market Study were formulated.
1976 The official Registration of Hamad Hamood Al Amri & Sons Trading Co.LLC as a separate legal
entity with authorization of Imports and Exports in Oman for FMCG Products.
1999 The ever-growing customer requirements in Hamad Hamood Al Amri & Sons Trading Co.LLC pushed
us to open a separate retail outlet to be in direct touch with our retail customers. To enable smooth
retailing of products our retail Outlet was established under a separate entity named “ Al Amri
Centre LLC. Our 1400 Sq Mts. hypermarket was opened for operations of Direct B2C sales.
2007 Holding command of the retail and wholesale business in Oman the family plunged into other
aspects of business including the catering, technical skill supply in IT, providing Technical help for Oil
and Petroleum Agencies etc by registering Al Nebras Company as a new addition to the family.
2007 Plunged into the Chromite Market by establishing Muscat Chromite LLC. And United Chromite LLC
2009 To match with our wholesale customer demands a whole new FMCG wholesale company was
registered under the title National Distribution Company. The main Activity includes providing
wholesale buyers with timely availability of stocks imported and packed in Hamad Hamood Al
Amri & Sons Trading Co.LLC.
1964
1976
1999
2007 2009
AL AMRI PROFILE
Page 4
OUR BUSINESS:
AL AMRI
IMPORT
LOCAL PURCHASE
SALES
MARKETING
PACKING
EXPORT
SUPPLY
AL AMRI PROFILE
Page 5
HAMAD HAMOOD AL AMRI & SONS TRAD CO. LLC.
This is the parent company dealing with import, packaging and distribution of FMCG products to National
Distribution Company LLC and Al Amri Centre LLC.
AL AMRI CENTRE LLC
The Al Amri Centre LLC, is supported by our retail sales team which is responsible for the direct B2C (Business
to Customer) relations through our Al Amri Centre hypermarket in Seeb, Sultanate of Oman.
NATIONAL DISTRIBUTION COMPANY:
The National Distribution Company was established for the purposes of coordinating with our bulk purchasers.
The company currently is involved with over 400 prestigious accounts in Oman for wholesale of FMCG Goods.
THE AL AMRI GROUP
HAMAD HAMOOD AL AMRI & SONS TRAD CO. LLC.
The oldest incorporation of the Al Amri Group where we collect our products from various manufacturers and make them readily available for our customers/ other businesses and we are speclized in Animal Feed & Poultry feed.The father import and export
company for the AL AMRI GROUP
AL AMRI CENTER LLC
Our Hypermarket Business widespread over 1400 sq.mts holding more than 15,000 SKU's for our retail customers
to pick from the wide vareity we have to offer
UNITED CHROMITE LLC
A siter concern and seperate entity involved in chromite mining and distribution activities under Mr. Khalfan, Mr
Ibrahim and external investors
MUSCAT CHROMITE LLC.
A siter concern and seperate entity involved in chromite mining and distribution activities under Mr. Khalfan and
Mr. Ibrahim.
NATIONAL DISTRIBUTION COMPANY LLC
An Extension to the Hamad Bin Hamood Al Amri LLC holding sole distribution right to many brands in Oman with 400 and above active working accounts/ clients
AL NEBRAS LLC.
The newest addition to the Al Amri Group set up to enter the ever growing Catering and Service industry. Technical assistance in various fields such as Oil and Gas, Construction etc also includes to our company description.
AL AMRI PROFILE
Page 6
PRODUCTS AND SERVICES:
Below is an overview of the diverse prodcuts and services provided by Al Amri Group.
Hamed Bin Hamood Al
Amri
• Import and Packaging of Grocery, Pulses, Wheat, Grains, Sugar, Dairy Products, Animal feed , Poultry feed and various other FMCG goods for further distribution to Al Amri Center and NDC LLC.
Al Amri Center
• Retail Built Up area of 1400Sq. Mts selling Grocery, Household Appliances, Electronics, Leather Products, Dairy Products, Frozen Items, Nuts, Spices, Kitchenware, Cosmetics, Perfumes and othe personal care products and FMCG goods.
National Distribution Company
• Wholesale of Products Imported and Packed at Hamed Hamood Al Amri and Sons LLC. Products include Grocery, Pulses, Rice, Grains, Wheat, Spices, Nuts, Coffee, Sugar and various other Commodity items.
United Chroma
• Mining Chrome Ores
• Exporting Chrome and other output of Chrome Ores to various countries
Muscat Chromite
• Mining Chrome Ores
• Exporting Chrome and other output of Chrome Ores to various countries
Al Nebras
• An Agent Company dealing with providing services like technical assistance in the Construction, Petroleum Oil and Gas industry. Catering and Hospitality Service is also a part of our wide product List.
AL AMRI PROFILE
Page 7
Achievements / Awards / Recognition:
As a team we have been awarded by various institutions for our contribution to our country and the profession.
We have been recognized a number of times for our honestly and dedication towards our customers. Al Amri
Group is dedicated to improving the social fabric and increasing the cooperation and knowledge base of the
local economy.
During our period of operations we have been active participants in various social activities and community work
in Oman. One of our guiding principles is the continual involvement in the social and community aspects of our
local markets. We endeavor to provide the support required for a diverse array of social and community related
events and activities.
We strongly believe in supporting the very community that contributes to our continued operations and success.
Below are a few Awards/ Recognitions we are proud of holding:
Awarded in Muscat health Festival for withdrawing the sale of Tobacco in our organisation
His Majesty Cup for Best 5 Factories in Oman
Recognition Award for Ministry of Social Development
Memorial Award for Seeb Sports and Cultural Activities
Recognition Award for Seeb Sports and Cultural Activities
Sultan Qaboos University Recognition Award for participation in the INSHAAD FESTIVAL
AL AMRI PROFILE
Page 8
Organisation Structure
The Al Amri Group is comprised of six separate divisions and supervised by an executive branch consisting of
three managing directors. Below is an overview of the strategic organization of the Al Amri Group.
MANAGING DIRECTORS
Mr. Khalfan Bin Hamad Bin Hamood Al Amri
Mr. Sulaiman Bin Hamad Bin Hamood Al Amri
Mr. Ibrahim Bin Hamad Bin Hamood Al Amri
FINANCE TEAM ADMINISTRATIO
N TEAM MARKETING
TEAM SUPERMARKET
TEAM
STORES/ WAREHOUSE
TEAM
DISTRIBUTION TEAM
AL AMRI PROFILE
Page 9
Value Proposition/Competitive Edge:
The Al Amri Group of companies brings together over 40 years of experience in the retail industry. Al Amri
Centre LLC, the hypermarket enterprise of over 1,400 square metres, has been operating since 1999 was opened
in direct response to the growing demand for hypermarkets in Oman. The continued operation of the hypermarket
and trading has allowed the Al Amri Group of companies to continually diversify into the petrochemicals, chromite
and IT industries.
As one of the first prominent local grocery and supermarket operators in Oman, Al Amri Group of companies has
had the ability to mature and grow alongside the growing Oman retail market. The parallel growth and evolution
of Al Amri and the Oman retail market is an important element that has allowed the Al Amri Group of companies
to act as a both an actor in and catalyst of the growth in the Oman retail sector. As a locally owned and
operated group, the cultural experience and knowledge are essential to ensuring the delivery of goods and
services to the local customer base.
Current Portfolio and Experience
As a locally owned and operated group, we specialize in the sale, storage, wholesale and operation of retail
oriented enterprises. Our experience and growth ever since 1964 and the subsequent official registration of
Hamad Hamood Al Amri & Sons Trading Co LLC in 1974, has been consistent with our eventual diversification into
the chromite market in 2007 with two separate enterprises (Muscat Chromite LLC and United Chromite LLC). In
2009, continued demand and growth for our products and services resulted in our expansion into the wholesale
retail market and resulted in the opening of a new FMCG wholesale company registered under the title of
National Distribution Company. The National Distribution Company currently provides local distributors with
wholesales goods that have been imported and package for distribution in Oman by Hamad Hamood Al Amri &
Sons Trading Co LLC (The overarching parent company of Al Amri group).
AL AMRI PROFILE
Page 10
Our clients are diverse and include a number of notable Oman sectors and government offices as follows:
HAMED HAMOOD AL AMRI AND SONS LLC (Parent Company)
HAMED HAMOOD AL AMRI AND SONS LLC - Client Sectors
Al Amri Center L.L.C
National Distribution Company L.L.C
Family Food Manufacturing & Packing Co. L.L.C
Hamad Bin
Hamood
RETAIL
GOVERNMENT
SECTOR
AIRLINES
POULTRY & CATTLE FARMS
HORECA
WHOLESALE
Specialized Products In: Grocery, Pulses, Wheat, Grains & Spices
Sugar, Milk, Dairy Products
Condiments & Chocolates, Pantry Items
Animal & Poultry Feeds
Frozen & Chiller Products
Bakery, Oil & Derivatives
Consumables & Disposable Products
AL AMRI PROFILE
Page 11
AL AMRI CENTRE LLC Clients:
GOVERNMENT SECTOR
The Royal Office
The Sultan Special Force
The Sultan School
COMPANIES
Global Reconstruction Trad. and Cont. Co LLC
Retaj Muscat International LLC
Dhura Al Majd International. LLC
CATERING COMPANIES
Directorate General Of Catering
Al Athnain Co. LLC
Al Maida Al Arbia LLC
HOTEL SECTOR
Ramada Hotel
Rotana Hotel
Waves International Hotel Muscat
AL AMRI PROFILE
Page 12
NATIONAL DISTRIBUTION COMPANY Clients:
We mention with great pride that we have more than 400 companies who are dealing with us currently. Some of them are mentioned below.
GOVERNMENT SECTOR
Diwan
Ministry Of Defense
Royal Court Affairs, Royal Opera
COMPANIES
Al Qula
ISS
Civil Aviation
CATERING COMPANIES
Tawoos L.L.C
Socat L.L.C
Trading and Catering L.L.C
SJ Abedh L.L.C
HOTEL SECTOR
Chedi
Seven Seasons
AL AMRI PROFILE
Page 13
CONTACT
P.O Box 509, 121 Seeb Muscat, Sultanate of Oman
Tel: (+968) 2442.0612 | Fax: (+968)2442.3106
Email: [email protected]
www.alamricentre.com | www.ndcmuscat.com | www.hhalamri.com