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SENIOR VISUAL DESIGNER/ART DIRECTOR(607) 429-9023
Innovative and collaborative Visual Designer with 15+ years of experience in working with multi-disciplinary, internal, and external stakeholders to shape the future of brands and products globally. Extensive experience in visual design areas: branding, creative, web/interactive, user interface, and motion media. Adept at conceptualizing and designing intuitive, user-focused digital experiences for various platforms. Ability to creatively solve complex business problems and manage multiple projects simultaneously, while ensuring on-time deliverables and exceeding expectations. Skilled in building strong client relationships, collaborating with cross-functional teams, and communicating effectively with all levels of the organization.
Creative Strategy | Media Production | Filming | Editing | VFX | Motion Graphics | Web Design | WordPress | Art Direction | Branding | Collateral Design | Design Systems | Artwork / Digital Art | Calligraphy | Design Thinking | Adobe Creative Cloud | Sketch App | Prototyping | Storyboarding
• Created the first Design System for American Airlines, a global Fortune 500 company, and the world's largest airline.• Assisted 6,000 physicians at Advocate Healthcare, Illinois' largest healthcare provider, in understanding new data-informed performance metrics by creating web and mobile visual design for provider app.• Led visual design creation of Microsoft's IoT public safety notification and response solution.• Defined the visual experience of Allstate's Roadside Assistance Application while expanding its solution with top world automotive partners, such as BMW and Ferrari.• Led Insight's investment project with the Bounce Children Foundation to revamp the organization's web experience, helping hundreds of children, families, and volunteers gain improved communication touchpoints.
Co-Founder, Art Director • Increased donation drive by 40% and shifted organization position of United Hands Relief by developing new brand strategy through brand language, promotional video, website, and brand collaterals as well as releasing new brand identity at one of nation’s largest conventions with over 20,000 attendees. • Helped dozens of businesses by creating brands, revamp companies and strengthen communities by showcasing some of their best highlights.
ALAA ABUSAMAN
EXPERIENCE DESIGN | STORYTELLING | ART DIRECTION
CAREER HIGHLIGHTS
Key Skills
REDSHIFT PRODUCTIONS | 2015 - Present
Senior Designer & Media Producer • Partnered with multi-disciplinary teams to deliver promising design solutions. Supported business initiatives by providing concept designs, blueprints, journey maps, and design systems. Facilitated pre-sale design-related activities.• Designed compelling visual stories that enabled digital innovation based on customers' needs.• Filmed, edited, and produced interactive media to support client requirements, including explainer videos, storyboards, and workshop recaps.• Provided insight on data integration within Microsoft Azure and exceeded client expectations through designing dashboard and data visualization for 5 healthcare use cases for Iowa State Department of Human Services.• Developed a media offering to diversify business services.
INSIGHT DIGITAL INNOVATION | 2017 - 2020
PROFESSIONALEXPERIENCE
Senior Visual Designer • Interpreted brand, user, and business needs, to develop innovative, creative, and results-oriented digital solutions. Partnered with UX Architects, Copywriters, Researchers, and Technology team members to ensure design followed best practices, optimized messaging, and was technically feasible.• Led concept and UI designs of white-label Roadside Assistance App for world-class brands like BMW, Mini, Ferrari.• Created visual designs for native mobile solutions that delighted agents and customers.• Worked on large-scale mobile applications while juggling multiple stakeholder initiatives.• Brainstormed big ideas with team to improve Allstate's brand and services.
ALLSTATE INSURANCE | 2016 - 2017
Senior Visual Designer • Conceptualized and designed web and mobile content while adhering to UX and UI best practices to ensure an ideal user experience on ShopYourWay.com.• Communicated and reviewed design concepts with development, marketing, and business leadership.• Created e-commerce visual experiences for applications (Craftsman Club, Connected Life, Personal Shopper).
SEARS HOLDING CORPORATION | 2013 - 2016
Director, Zaitoon Animation & Games Unit• Co-founded, led, and helped create and train a team of artists, animators, and designers to produce and teach educational animation videos and games.• "Zaitoon" was the first Animation and Games Unit ever created in Gaza Strip, Palestine.
University College of Applied Sciences | 2008 - 2011
Issuing Authority: Scrum AllianceCertified ScrumMaster (CSM)
PROFESSIONALEXPERIENCE
CERTIFICATION
Academy of Art University, San Francisco, CAMFA Animation and Visual Effects, courses, incomplete.
Islamic University of Gaza, PalestineBachelor of Science in Computer Engineering.
EDUCATION
