Alan Gonsenhauser ---- March 1, 20071 Social Networking a la Digital Are you Linked In?

Alan Gonsenhauser ---- March 1, 2007 1

Social Networking a la DigitalAre you Linked In?


Agenda• Social Networking -- What is it?• Social Networking -- Why should you care?• What is LinkedIn?• Survey• Value Propositions• Linked In tool• Quality vs. Quantity? • “Mega-Connectors”• Demo and Example Searches• Alan’s Top 10 Tips to build your Network• Q&A


Social Networking – What is it?• Build relationships between individuals and groups• Discover how we’re all connected:

– Work colleagues from past and current companies– Industry associations– Family, Neighbors, Clubs & Hobbies– Schools and Universities– Special Interest groups

• Capture and Leverage your connections, your connections connections, and your connections connections connections….– Who they are and who they know


Social Networking: Why should you care?

• “Information is not Power – Access to it is.”• Develop business opportunities and new clients• Recruiters to search out hidden candidates• Discover inside connections/people in target

companies and new job opportunities• Expand your network and stay connected• Manage your own on-line brand


What is Linked In?


Survey• How many of you are on Linked In?• Completed your profile?• How many direct connections?• Just people you know well, casually, or other?• Have you searched your email file to discover

your current contacts on Linked In?• If signed up, how do you use it?


Value Propositions• Job Seeker:

– Accelerate job search (S.T.)– Expand your network (L.T.)

• Alumni:– Get advice from peers, potential new customers,

collaborate across companies, industries, GEOs (S.T.)– Create future job opportunities and shorten future job

searches (L.T.) • “Dig your well before you’re thirsty.”


Value Propositions (Continued)• Build: Trusted network for networking, insights,

jobs, business development, recruiters• Find: Research companies, find more people

than OneSource (broader/deeper), facilitate contact by calling, LI referral, or InMail

• Be Found: Enable people to find you. Brand and market yourself the way you want to be seen!


Linked In tool• 75 Million+ business professionals who maintain their

own histories and interests = Depth• >230 Industries• Global• Utilized by thousands of recruiters• Business-centric• Powerful searching capabilities• Buzz – 100% growth in 2006 from 4.5MM to 9MM

professionals …don’t be Linked Out….. or Out-Linked


Jobs Insider


Quality vs. Quantity: Which is better?• It depends… go for both if you can!• Quality network: Great for individuals who desire close,

solid relationships• Quantity network: great for recruiters who need many

candidates or individuals who want to leverage the searching power of LI

• LI network = # connections through 3rd degree– Efficiency of your connections….

• You can do Both! Even if you build a wide LI network, you can still only refer people you know and trust.


Linked-In “Mega Connectors”• Ron Bates --- >32,000 direct connections• What is Ron doing right?

– Email address ~ easy to connect– Completed profile– Groups– 25 Endorsements– Gets 80-120 connect new requests/week

• Alan Gonsenhauser – 3,875+ connections = 14.9MM 3rd Deg., 16.1M with Groups

• Look at the top connectors 500+ club (Searches)– www.toplinked.com – Easy to find these folks using the search tools

http://www.toplinked.com/


Demo Searches and examples• People Search• Keywords• Uncheck Current Titles and/or Companies• Use AND, OR, NOT, “ “• Geographic or not• Industry


Alan’s 10 Tips to build your Network

1. Connect with people you already know– Tool: import/select all your contacts from MS Outlook, AOL,

Yahoo, Hotmail, GMail• See who’s already in LinkedIn!

2. Download O/L Toolbar to facilitate new connections– Updates, suggestions, reminders, copy

3. Build a Complete Linked In Profile!– All firms, schools, associations, clubs, groups– Makes it easier to find you --- Keywords!


Alan’s 10 Tips to build your Network

4. Search to re-connect with people you have lost touch 5. Consider a visible email address (pros/cons)6. Connect with the “Mega connectors”7. Joined and search Linked In groups8. Put your LI URL in your email signature9. Get and give endorsements with your past bosses,

employees, peers10. Allocate time to build your network


Other Tips• Be genuine – create some templates so you are

not run of the mill• Do some research on potential common interests

– is there a win/win?• Keep messages short -- Be specific• Can use LI with other tools, such as Plaxo,

Google, Ecademy, Classmates, and Zoominfo


Q&A???????????


Jobs Insider


Alan Gonsenhauser Network


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Alan Gonsenhauser ---- March 1, 20071 Social Networking a la Digital Are you Linked In?