ALASKA NUTRIBUILD345Digital Strategy Presentation

ANB345FACEBOOK PAGEVenue for Engagement

Facebook: Venue for Engagement

The ANB 345 Facebook page will provide a venue for online moms to:• Join the ANB345 community• Share their views / ask their questions• Interact with the brand promise (“ang mga milestones kayang ma-achieve”) via content and links

MONDAYMotherly Musings

A mother’s eyes can seewhat her child is

andwhat her child can be.

Relatable sayings, quotable quotes about mothers, parenting, and children.

MONDAYMotherly Musings

A mom must always balance

the desire to prepare her children for life, and

the instinct to protect them from harm.

Relatable sayings, quotable quotes about mothers, parenting, and children.

TUESDAYMilestones

AGE Milestones

Most children age 3 can…• copy circles• cut with scissors• string small beads• create bridges from toy blocks

Most children age 4 can…

• copy a square• tie a single knot• cut a 5-inch circle• use tongs to transfer items• writes part of their first name• Create a “gate” with toy

blocks

Most children age 5 can…

• Copy triangle• Fasten a paper clip onto

paper• use clothespins to transfer

small objects• Cut many shapes with

scissors• Write their first name • builds stairs from a model

Did you know that…?

(All milestones related to fine motor skills.)

TUESDAYMilestones

Did you know that…?

(All milestones related to fine motor skills.)

TUESDAYMilestones

AGE Milestones

Most children age 3 can… • copy circles

Most children age 4 can… • copy a square

Most children age 5 can… • Copy triangle

Did you know that…?

(All milestones related to fine motor skills.)

TUESDAYMilestones

AGE Milestones

Most children age 3 can… • cut paper with scissors

Most children age 4 can… • cut a 5-inch circle paper

Most children age 5 can… • Cut many shapes with scissors

Did you know that…?

(All milestones related to fine motor skills.)

WEDNESDAYGames & Activities

Games you can play

(All activities related to milestones for problem solving, )

• For your 3 year old• Gather all his toys together, and have him separate the big toys and the small toys

WEDNESDAYGames & Activities

Games you can play

(All activities related to milestones for problem solving, )

• For your 4 year old• In front of the alphabet, call out a letter and ask her to point to the right one

WEDNESDAYGames & Activities

Games you can play

(All activities related to milestones for problem solving, )

• For your 5 year old• Bring out your pocket change, and ask him to identify each coin denomination

THURSDAYMilestones

AGE Milestones

Most children age 3 can…

• Eat independently• Pour liquid from one container

to another• Put on shoes without laces • Unbutton clothes

Most children age 4 can…

• Go to toilet alone• Wash their faces/hands• Brush their teeth alone• buttons and unbutton clothes• Use forks well

Most children age 5 can…• Spread butter with knives• Dress independently• Bathe independentlyDid you

know that…?

(All milestones related to self-help skills.)

THURSDAYMilestones

Did you know that…?

(All milestones related to self-help skills.)

THURSDAYMilestones

AGE Milestones

Most children age 3 can… • Eat independently

Most children age 4 can… • Brush their teeth alone

Most children age 5 can… • Dress independently

Did you know that…?

(All milestones related to self-help skills.)

FRIDAYNutrition

NutriPlate Tips

(Weekly question on getting the right amount of nutrition for each item on the NutriPlate.)

Your Age 3 to 5 child needs a daily requirement of eggs in their diet! How do you get them to eat it?

WEEKENDANB345

Alaska Nutribuild 345

(Weekend content about ANB345.)

Facebook: CalendarJun Jul Aug Sep Oct

Mon Motherly Musings

Motherly Musings

Motherly Musings

Motherly Musings

Motherly Musings

Tue Fine Motor Skills

Problem Solving

Social & Emotional

Self-Help Skills

Gross Motor Skills

Wed Games Games Games Games Games

Thu Self-Help Skills

Gross Motor Skills

Fine Motor Skills

Problem Solving

Social & Emotional

Fri NutriPlate Tips

NutriPlate Tips

NutriPlate Tips

NutriPlate Tips

NutriPlate Tips

SatPolls Polls Polls Polls Polls

Sun

Facebook Design Study 01

Look & feel for posts

Facebook Design Study 01

Cover Photo + Profile Pic

ANB345BLOG-STYLE MINISITEVenue for Engagement

Source for Information: Blog• Blog-style Minisite (TeacherMoniqueTime)

• Teacher Monique & Friends• Follows the lead of TVC with teacher as approachable source of

authority• Closely tied to one of the prime concerns of moms at this stage: school• Allows occasional entry of other resources as friends

• Tiffany – nutritionist• Others – pediatricians, immunologists, other moms

Source for Information: Blog• Blog-style Minisite (TeacherMoniqueTime)

• Short articles of varying lengths• Length: 1 to 3 paragraphs• Tones: Sharing, Encouraging, Updating, Reminding

• Article topics• School related

• Getting Ready for School• Encouraging Good Study Behavior• Progress in the Playground

• Family Related• Mommy Time• Daddy Time• Home Hijinks

• Seasons and Health• Summer Watch• Rainy Day Reminders

Blog Design Study 01Landing Page

ANB345ADS & MAILING LISTRecruitment & Updates

Support: Mailing List• Initial registration / enrollment

• Opt-in

• Types of content• Invitations to FB site• Invitations to Blog site• Updates

• Current Featured FB content• Current Featured Blog content

ANB345METRICSMeasurement & Feedback

Channel for Feedback and Data• Blog Site & Social Media Analytics• Feedback Gathering

• Polls• Reactions to posts• Requests• Spontaneous reactions

• Tracking Popular Posts & Trends• Trending topics• Popular questions• Common reactions

ALASKA NUTRIBUILD345Digital Strategy Presentation