Alcatel-Lucent Digital Media Store

Realize your digital media future

Alcatel-Lucent Digital Media Store2

Media service innovation for a world that’s always on

With the ubiquity of IP connectivity and its ability to deliver content to almost any device, an explosion of new and innovative entertainment services is rapidly changing market dynamics. Multiscreen has come of age. Device manufacturers, content owners, media companies and service providers are all rolling out services directly to consumers. However, these services are typically limited in the number of devices they support or in the amount of integration and interactivity between screens.

Creating an it’s-all-about-me consumer experienceAs the increased availability and portability of content multiplies their options, consumers are chal-lenged to discover new content and services. At the same time, services that offer personalization and a seamless experience are increasing their expectations. For many consumers, multimedia multitasking is becoming the norm. As their libraries grow and they use more devices, keeping content synchronized and organized across devices is a growing burden.

Service providers and content providers recognize consumer trends and are looking for ways to differ-entiate their content services while traditional service revenues decrease. There is real market impetus to break barriers that limit market growth and add value with compelling content services. For service providers, these changes create opportunities to experiment with new collaborative business models, subscription services, streaming or download services. These business models further diversify their services and give consumers more options.

Today’s crowded and complex digital media market is challenging for service providers

striving to achieve market growth and generate new revenue from digital media.

Current services are fragmented across media types and devices, limiting audience and

market potential. In addition, complex infrastructure and rigid business models limit

collaboration among media partners, technology providers and application developers.

The Alcatel-Lucent Digital Media Store simplifies the rollout and evolution of digital

media services such as e-book and application stores. With this managed hosted service,

fixed and mobile service providers can cost effectively deliver unified digital media

services across networks and devices. And they can establish collaborative business

models to foster innovation and decrease service time-to-market.

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Key Trends And ChALLenges for serviCe providers

g Generating new revenue from content services

g Enhancing the user experience

g Accelerating time-to-market for new content services

g Increasing ARPU

g Managing complex media ecosystems

g Managing complex and fragmented infrastructure

g Increasing their competitive advantage

Key Trends And ChALLenges for Consumers

g Discovering new content

g Increasing expectations for personalization

g Synchronizing content between devices

g Enjoying a high quality of experience across media services and devices

Enriching media services with the Alcatel-Lucent Digital Media StoreThe Alcatel-Lucent Digital Media Store is a modular and open hosted managed service that helps service providers go beyond the boundaries of their platforms and technologies to focus on subscribers’ needs. The service opens doors for service providers to transform and simplify their content business by supporting retailing and discovery of applications, e-books and other mobile content across any network and any connected device. The service also supports increased collaboration with the media and advertising industries.

The Alcatel-Lucent Digital Media Store allows service providers to launch exciting new media services, such as e-books and application stores. It relieves them of the pressures of managing complex media ecosystems, providing managed hosted services that include an ecosystem of content partners.

The Alcatel-Lucent Digital Media Store provides media services from a single system, enabling a unified user experience across screens. The service also allows service providers to repurpose available content over multiple screens and services and to consolidate content services on a common infrastructure. For example, a single song and its associated metadata can be used for premium download services on mobile and broadband as well as be included in a programmed streaming music service for mobile, broadband and TV.

Providing all content services from a single service eliminates content silos, streamlines operations and enables fast development of cross-screen multimedia services. Because the Alcatel-Lucent Digital Media Store enables delivery of both traditional and new, high-bandwidth media across all screens, it also helps to maximize revenue from existing content. With the hosted and managed Alcatel-Lucent Digital Media Store service providers are ready for rapid deployment with low upfront investment and reduced risk.

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deliver the right mix of retail and wholesale servicesThe service enables service providers to take advantage of the capabilities offered by the Alcatel-Lucent Application Enablement strategy to securely expose their assets to the content and media industry in a managed and controlled way. It also provides a ready-made end-to-end application ecosystem, with DMS as the publishing suite within the Alcatel-Lucent Developer Program.

With this approach, service providers can augment their role in the content value chain and collaborate with a larger application ecosystem. Using on-portal services, off-portal services and application enablers, service providers can enhance media services by implementing new two-sided business models.

g On-portal application services – Services such as storefronts, asset management and catalogs to sell content to subscribers

g Off-portal services – Wholesale services to third parties to publish and sell content to subscribers; development tools include the multi-screen Alcatel-Lucent Service Delivery Environment (SDE) for interaction, personalization and management of assets and devices

g Application enablers – Payment, delivery, messaging, presence and analytics tools to increase partners’ reach to a service provider’s subscribers.

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gain flexibility to innovate and build future servicesAs illustrated in Figure 1, the Alcatel-Lucent Digital Media Store provides capabilities for collaboration, content management, content delivery, personalization and discovery.

figure 1. The Alcatel-Lucent digital media store provides open-technology building blocks

Applicationsdevelopers

Content management Merchandising

Service management

Content items

Catalog

Metadata

Rating

Multiplay offering

Marketing

Transaction mgmt.

Subscriber profile

Subscriber vault

DRM

Transcoding

Capturing

Delivery and distribution

Personalization

OSS/BSS

Advertisement insertion

Portal/applications Portal/applications Portal/applications

Subscriber management

Aggregators

Content owners

Dyn

amic w

orkfl

ow

Dyn

amic w

orkfl

ow

CoLLAborATion

• On-boarding tools, including content preparation, reporting and settlement, subscriber management, advertisement management and inventory

• Partner management, such as Service Level Agreement (SLA) management and licensing rights

• Reporting and analytics tools, enabling personalized recommendations, interactive campaigns and metrics

• Exposure of resources, billing and messaging

• APIs for the creation of web services

ConTenT mAnAgemenT

• Ingestion and automated workflow

• Life-cycle management

• Digital rights management (DRM)

• Transcoding

• Catalog management

• Marketing

ConTenT deLivery

• Streaming and portals

personALizATion And disCovery

• Recommendations, segmentation and campaigns

• Shared portals and discovery

The Alcatel-Lucent multiscreen experienceGiving consumers the power to move from place to place and device to device freely, getting their content whenever and wherever they want it.

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Giving multiscreen users what they want, when they want itWith the Alcatel-Lucent Digital Media Store service providers can flexibly define new digital-media services to meet their subscribers’ and market demands. They can manage, market, sell and deliver any content or service across any media to any screen, allowing subscribers to discover content, follow up on recommendations based on their profiles, preview, share, purchase and easily get media to their TV, PC and mobile devices. Service providers benefit from audience extension and the acquisition of new subscribers for new revenue generation.

Subscribers benefit from individual content lockers, which allow them to organize all of their content across screens while reducing calls to customer service for lost content.

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make multiscreen services part of subscribers’ lives – and profitThe value of adding multi-screen services is substantial. Among the many benefits are additional user impressions, service stickiness, the wow factor of providing innovative services, enhanced subscriber experiences, additional service revenue and new revenue associated with increased smart device sales, data usage, content sales and advertising.

Here are just a few examples of how the Alcatel-Lucent Digital Media Store helps service providers make multi-screen services part of their subscribers’ lives.

AppLiCATion sTore

Collaborate with brands, content providers, software companies and developers, and market their applications to subscribers. The service provides all of the tools needed to manage application and content provider (ACP) onboarding, foster information exchanges, assist with marketing and retailing, and provide reporting and settlement.

e-booK sTore

Participate in the explosive growth of this relatively new type of content and offer subscribers choice. Subscribers are no longer tied to a single device because the Alcatel-Lucent Digital Media Store can match device types and content formats: subscribers are offered only the content that is appropriate for their device and network connectivity. Service providers can offer an expanded portfolio with many devices and formats, both standard and non-standard, and a multitude of content, from standard digital books and digital magazines to technical manuals and text books.

musiC sTore

Entice subscribers to discover and experience music. Allow them to purchase new music tracks, download full CDs, subscribe to their favorite artists, create their own playlists and enjoy music the way they like it.

rAise Arpu wiTh muLTi-sCreen serviCes

Primary research commissioned by Alcatel-Lucent confirms consumers’ interest in and willingness to pay for multi-screen services:

g 63 percent of consumers find the concept appealing and believable

g 32 percent are willing to sign up immediately

g 24 percent would switch providers to receive multi-screen services

g Multi-screen subscribers are 8 percent less likely to switch to another provider

www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright © 2011 Alcatel-Lucent. All rights reserved. ASG7995110624 (06)

Capturing opportunities for growth with digital media servicesMarket conditions have created a pent-up demand for personalized digital-entertainment services. Service providers can increase ARPU by delivering innovative services that offer subscribers enhanced, personalized content experiences. Helping service providers achieve the wow factor and overcome implementation challenges, the Alcatel-Lucent Digital Media Store is a complete managed hosted multi-screen service with superior retailing and marketing capabilities. It provides the content, services and capabilities that simplify the service provider’s rollout of new media services. Alcatel-Lucent is a leader in both mobile and TV, with more than 60 IPTV and mobile-entertainment deployments. The company serves close to 150 customers in the digital TV middleware, mobile TV and mobile entertainment sectors, supported by a dedicated staff that includes hundreds of video experts and specialist system integrators with multivendor experience.

As a worldwide technology vendor with a long history of innovation, Alcatel-Lucent delivers value and support for service providers and takes a leadership role in numerous media forums and standards bodies. With its global reach and scale, combined with local presence in over 130 countries, Alcatel-Lucent combines a deep understanding of global-market dynamics with the ability to anticipate local requirements.

The Alcatel-Lucent advantage

gCombine the power of media with telecom through Application Enablement, an industry vision and network approach that combines the trusted capabilities of service providers with the speed and innovation of the Web to provide end users and enterprises with a richer and more trusted web experience — and more.

gDeployed service components that support more than 300 million subscribers and represent more than one billion dollars in combined annual media retail revenue

g Benefit from Alcatel-Lucent experience in both cross-screen and cross-media implementations

g Leverage our partnerships with media and technology providers.

g Implement a service architecture already proven in commercially-hosted services today