Alessandro ChinniciEnterprise 2.0 & Social Media ConsultantIBM Lotus Software

Collaborazione 2.0Strumenti e soluzioni per una collaborazione piu intelligente

PROCESS: BPMAutomated, dynamic, optimized

PEOPLE: CollaborationConnected, natural, real-time

PORTFOLIO: Application ModernizationBusiness aligned, service-based

I 3 elementi dello SmartWork

Human Resource

partner

customeremployee

Sales

Marketing & Comms

Legal

R&D

ClientsProduct

Marketing

Portfolio analysis

Customer service

Sales

Customer

Agent

Search

Marketing

Human resources

Operations

Intranet

Skill

Lines of business

La Collaborazione 2.0

Communication ToolsEmailCalendarDiscussion Forum

Collaboration Tools

Instant MessagingWeb ConferencingDoc / Application Sharing

Social Tools

Expertise LocationBlog & WikiCommunitiesIdea JamSocial Applications

La convergenza tecnologica

Enterprise Portal

Collaboration& Social Media

Dati & DocumentiProcessi

Fonte: Ross Dawson, Implementing Enterprise 2.0 (2009)

InformationManagement

BusinessApplications

Universal Access

Open Standards Architecture

Knowledge Worker Informational Worker (Boundary) External Partners

Communicating Connecting IntegratingSharingMessaging

UnifiedMessaging

IP ContactCenter

Industry solutions

IP telephonysolutions

Networkconvergence

Videocommunications

IBM Managed Maintenance Services

Enterprise Mobility

Collaborationsolutions

Il ROI dell'Enterprise 2.0

Source: How companies are benefiting from Web 2.0, McKinsey & Company, January 2009,

Median reduction in operating costs in core processes (e.g., immediately connect expert to solve exception process)

15%

employee

Median improvement in customer marketing conversions and loyalty with programs like Social Media Marketing

customer

25% & 17%

Median reduction in time-to-market for products and services by connecting product teams with customers, channels, etc.

20%

partner

ROI Roadmap

Strategy

Role interactions

Collaboration agenda

La Collaboration Agenda

• Un approccio mirato a rendere più veloce ed efficace l'implementazione strategica di soluzioni collaborative 2.0

• Focus:– ROI misurabile– Settori di mercato– Processi aziendali– Roadmap