MEDIA FACTS 2014FINAL REPORT

CONTENT

The Series ��������������������������������������������������������������4Media and Communication Management ��������������������6Media Facts – Interim Report ������������������������������������ 10Contacts �������������������������������������������������������������� 22

3CONTENT

As early as 2013, the FIA Formula 3 European Champi-onship established as the leading young-talent series in international single-seater racing.The FIA’s goal: to reinstall the European Championship as independent series, thus turning Formula 3 once again into an important step on the learning ladder, for the young drivers� Thanks to its events being held in the support programme of international top series, the Formula 3 talents are provided the chance of demonstrating their skills on a major stage� In the 2014 season, 35 outstanding young-guns from 22 countries as well as twelve teams battled it out on the highest level for the coveted FIA Formula 3 European Championship title� The 2014 European Champion Esteban Ocon was being re-warded with a Formula 1 test for the Scuderia Ferrari� He also secured the ‘Rookie of the Year’ title, that was awarded for the first time in 2014� The 2014 calendar comprised a total of 11 three-race events in eight European countries� Thanks to appearances in Austria, Belgium, France, Germany, Hunga-ry, Italy and the United Kingdom, the FIA Formula 3 European Championship is a truly international race series� In addition, the talent pool made its debut at the Moscow raceway, locat-ed not far from Russia’s capital,� Seven current or former For-mula 1 GP or test circuits – Silverstone (GBR), Hockenheimring (DEU), Hungaroring (HUN), Spa-Francorchamps (BEL), Red Bull Ring (AUT), Nürburgring (DEU) and Imola (ITA) – were part of the calendar� In addition, the calendar also featured

two tradition-rich street circuits: Pau in Southern France and Nuremberg’s Norisring� Seven of the FIA Formula 3 European Championship meetings were held in the support programme of DTM and one each in the support programmes of the FIA World Endurance Championship (WEC), the FIA World Tour-ing Car Championship (WTCC) and the ACI Racing Week-End� And in the tradition-rich Grand Prix at Pau, held in early May, the FIA Formula 3 European Championship even repre-sented the main attraction�

NEW ENGINE CONCEPT

For the international Formula 3 sport, the 2014 season repre-sented the beginning of a new era: the engines aren’t based on production engines, any longer, but are designed and produced according to standards defined by the FIA regula-tions as pure race engines� In addition to the well-established Mercedes and Volkswagen power units, there is a third en-gine manufacturer involved: Neil Brown Engineering� The normally aspirated 2-litre engines are equipped with 28mm air restrictors instead of the 26mm restrictors used in the past� These air restrictors have the effect that the engines supplied by the different manufacturers involved have a standardized horsepower output of 177 kw� Consequently, the new racing cars for the young talents, equipped for the first time with di-rect injection, now are powered by 240 instead of 210bhp�

Furthermore, the new engine generation can be raced clearly longer than the previous one without needing a revision or – more precisely – 10,000 kilometres without having to be revised� To date, the engines needed expensive revisions eve-ry 4,000 kilometres� The homologation period for the new engine generation lasts up to and including 2017�

THE STEPPING STONE TO FORMULA 1

For decades, Formula 3 has been regarded as the ideal step-ping stone to the pinnacle of motor racing, Formula 1� Here, up-and-coming talents do not only acquire valuable on-track experience but also learn how to deal with technical matters� Unlike many other categories, Formula 3 does not use control chassis or engines and so, the drivers have the chance of co-operating with their engineers and mechanics to develop and enhance their cars within the limits of the technical regulations� Formula 1 World Champions Sebastian Vettel, Jenson But-ton, Lewis Hamilton, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, Damon Hill, Alain Prost, Nigel Mansell, Nelson Piquet and Ayrton Senna, to name just a few exam-ples from the last three decades, all learned their trade in Formula 3 before advancing to the pinnacle of motor racing� And 18 of the 22 drivers on the grid of the 2014 Formula 1 season also raced in Formula 3 before advancing to F1� In

THE PLACE TO BE

4 THE SERIES

2014 Russia’s Daniil Kvyat, who contested the 2013 FIA F3 European Championship, secured a GP-driver seat and had a strong debut in F1� Max Verstappen, third in the 2014 FIA Formula 3 European Championship, also contests the 2015 Formula 1 World Championship season� After only one year in car racing and Formula 3 respectively, he was signed as GP driver and becomes the youngest F1 World Champion-ship driver in the history of the sport, in 2015� But for a suc-cessful Formula 3 driver, F1 isn’t the only step on the motor rac-ing ladder: Jamie Green and Daniel Juncadella, for instance, continued their careers in DTM after having won the Formula 3 Euro Series title� Former Formula 3 driver Pascal Wehrlein entered the DTM 2013 and became the youngest race win-ner ever one year later� For his good results he is rewarded as back-up driver for the Mercedes Formula 1 squad in 2015� Paul Di Resta also moved up to the most popular international touring-car series as Formula 3 Champion to win the DTM title – after four years – and make it to Formula 1, afterwards� But even finishing as a runner-up does not prevent from being succesfull in DTM: After two overall second places in Formula 3, Marco Wittmann became DTM champion in 2014� In early 2015, last seasons s Formula 3 competitors Lucas Auer and Tom Blomqvist also graduated into DTM� And there also are quite a number of former successful Formula 3 drivers who shine in endurance racing, today: such as Benoît Tréulyer, Marcel Fässler and André Lotterer – all three-time Le Mans

winners (2011, 2012, 2014) and winners of the 2012 FIA World Endurance Championship title� And Brandon Hartley or Harry Tincknell who finished fifth in the 2013 FIA Formula 3 European Championship also currently are racing prototypes�

THREE DAYS OF ACTION

Just as it was the case the year before, every race weekend of the 2014 FIA Formula 3 European Championship season also began on Friday with a practice session of nearly two

hours, cut into two halves by a five-minute break� Two 20-min-ute qualifying sessions were held on Friday and Saturday afternoon, respectively� The first race was contested on Satur-day morning, the second and third rounds of the race meet-ings usually were contested on Sunday� The race distance amounted to some 100 kilometres and a maximum of 35 minutes, respectively� In addition, every race weekend fea-tured three obligatory presentation ceremonies as well as an autographing session with all the drivers�

5THE SERIES

ESTEBANOCON (FRA)

Date of birth 17 September 1996Place of birth Evreux (FRA)Residence Evreux (FRA)Hobbies Cinema, cycling, racing simulations, table tennisInternet www.esteban-ocon.comTwitter @OconEsteban

Career 2007–2011 Kart 2012 14th Eurocup Formula Renault 2.0 2013 3rd Eurocup Formula Renault 2.0

Prema Powerteam · Dallara F312-Mercedes

LUCASAUER (AUT)

Date of birth 11 September 1994Place of birth St. Johann (AUT)Residence Kufstein (AUT)Hobbies Baseball, tennisInternet –Twitter –

Career 2001–2010 Kart 2011 1st JK Racing Asia Series 2012 2nd ATS Formula 3 Cup 2013 3rd Toyota Racing Series, 4th FIA Formula 3 European Championship

Prema Powerteam · Dallara F312-Mercedes kfzteile24 Mücke Motorsport · Dallara F312-Mercedes

Rookie

32 DRIVERS DRIVERS 33

MEDIA AND COMMUNICATION MANAGEMENT

The FIA Formula 3 media department makes for appropriate media coverage. Throughout the entire year the department plans and runs all media activities of the championship. In addition, contracted co-writers, translators, photographers, the associated internet desk and a media agency imple-menting all printing materials, enable to continuously de-liver all the information around the FIA Formula 3 European Championship to national and international editorial offices.

Teams and drivers also can receive all the produced pictures and footage (after signing a respective agreement) to pro-mote themselves – for instance on their individual websites� The media department uses all the modern communication channels to distribute all the news to an extensive worldwide media network�

Print media figures Exclusive FIA Formula 3 print products such as the FIA Formula 3 Media Guide, featuring entry list

and background stories, provide journalists and motorsport enthusiasts with extensive information on the FIA Formula 3 European Championship� Prior to every event as well as after every session, press releases are produced in two lan-guages (GB/D) and distributed to a great number of media all over the world� These, the media guide, a documentation of the race weekends with all needed information included, as well as a wide variety of photos are available in a digital format on the special media section on the FIA Formula 3 website (www�fiaf3europe�com)� Due to a huge pool of jour-nalists, photographers and press teams, also from many ma-jor medias such as Autosport, Autosprint, Auto Bild Motor-sport, motorsport aktuell, motorsport-total�com, Speedweek, etc�, (146 permanently accredited journalists on site, around 100 one-event accreditations) – not least due to the link to extremely popular host events – the FIA Formula 3 European Championship has an international print presence showing a huge popularity among motorsport fans and professionals�

FIA F3 European Championship Media Guide FIA F3 European Championship Official Channels

FIA F3 European Championship Official Website www.fiaf3europe.com

6 MEDIA AND COMMUNICATION MANAGEMENT

Rookies oder Routiniers?Nach Auftritten in Großbritannien, Deutschland, Frankreich, Ungarn, Belgien und Russland ist Österreich die siebte Nation, in der die FIA Formel-3-Europameisterschaft 2014 antritt. Auf dem Red Bull Ring stehen die Saisonläufe 22 bis 24 an

ewinnen wieder die Rookies oder setzen sich dieses Mal die Routiniers durch? Das

ist auch beim FIA Formel-3-EM-Gastspiel in der Steiermark die Frage. Mit dem Franzosen Es-teban Ocon, der für das Prema Power team fährt, und dem Nie-derländer Max Verstappen vom Team Van Amersfoort Racing do-minierten bislang zwei Rookies das Geschehen in dieser Saison. Zuletzt stellten sie sogar in sehr eindrucksvoller Weise ihr Kön-nen unter Beweis: Verstappen ge-wann sowohl im belgischen Spa-Francorchamps als auch auf dem Noris ring in Nürnberg alle drei Rennen, Ocon legte mit eben-

falls drei Siegen auf dem Moscow Race way nach und reist als Tabel-lenführer nach Österreich. Ver-stappen, erst 16 Jahre alt und in seinem ersten Jahr im For mel-auto unterwegs, belegt Rang zwei in der Fahrerwertung.Die Routiniers im Feld wollen es den Rookies aber nicht mehr so einfach machen. Felix Rosen-qvist, der schwedische Fahrer des Teams kfzteile24 Mücke Mo-torsport, hat gute Erinnerungen an den Red Bull Ring: Dort stand er im Vorjahr als erster Fahrer in der FIA F3-EM drei Mal als Rennsie-ger auf dem Podium. Momentan wäre der Schwede froh über eine solche Leistung. „Mein letztes

Sie wurde vor Kurzem für die Auszeichnung zur Sportlerin des Jahres in ihrem Heimatland Kolumbien nominiert. Nicht umsonst, denn seit einigen Wochen zeigt ihre Leistungskurve eindeutig nach oben. Tatiana Calderón ist die einzige Frau, die in diesem Jahr in der FIA Formel-3-Europameisterschaft an den Start geht. In Spa fuhr sie ihre ersten Meisterschaftspunkte ein, und auch am Norisring und zuletzt in Moskau fuhr sie jeweils einmal in die Top Ten. „Es läuft immer besser, das stimmt mich zufrieden, aber am Ziel bin ich noch lange nicht. Vor allem meine Qualifyingergebnisse müssen besser werden“, sagt die Kolumbianerin, die in Madrid lebt. Sie bestreitet ihre zweite Saison in der EM. Im Vorjahr ging sie für Double R Racing an den Start, 2014 wird ihr Auto von Jo Zeller Racing und kfzteile24 Mücke Motorsport eingesetzt.

Für Sie ist der Auftritt auf dem Red Bull Ring ein Heimspiel. Gibt es in der FIA Formel-3-EM so etwas wie einen Heimvorteil?Na ja, vielleicht wirkt sich ein Heimspiel nicht un-bedingt dahingehend aus, dass man schneller

wird. Aber ich denke doch, dass es hilft, wenn man sich wohlfühlt. Das macht es leichter, das Beste aus sich herauszuholen.

Was haben Sie sich für das Wochenende vor-genommen?Sehr viel. Ich kenne die Strecke gut, fahre immer sehr gern dort, und ich möchte meine beste Leis-tung bringen. Im Vorjahr hat Felix Rosenqvist hier alle drei Rennen gewonnen. Ich wüsste nicht, wa-rum so etwas nicht auch bei mir klappen könnte. Ein Heimrennen bedeutet aber auch mehr In-terviewtermine, mehr Autogrammwünsche. Stören Sie diese „Pfl ichtaufgaben“?Nein, überhaupt nicht. Es ist doch schön, wenn die Fans und die Medien einen beachten. Das ist gut für die Formel 3, das ist gut für mich, also über-haupt kein Problem.

Drei Fragen an Lucas Auer

Auf dem Weg nach oben: Tatiana CalderónG

Podium ist schon viel zu lange her. Ich hatte bislang einfach sehr viel Pech. Hoffentlich ändert sich das jetzt“, sagt er. Sein Teamkol-lege Lucas Auer hat in Österreich Heimvorteil, den er ausschöpfen will, wie er im Interview (rechts) erklärt. Auch Tom Blomqvist, der für das britische Team Jagonya Ayam with Carlin fährt, will auf dem Red Bull Ring endlich wieder ganz nach oben. „Auch bei mir wäre es mal wieder Zeit für einen Sieg“, sagt er.

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FIA

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Technische Daten

HUBRAUMmax. 2.000 ccm

ZYLINDER4

LEISTUNG176 kW (240 PS)

BASISGEWICHT565 kg

0 – 100 KM/Hca. 3 Sekunden

TOPSPEEDca. 280 km/h

RENNDISTANZalle Läufemax. 35 Minuten

been implemented in our social media activities� Not only the tweets by themselves keep the followers up to date and in touch with the drivers but in addition, the re-tweets link and refer to the official website implying a double effect on the cognition of the championship�

FIA website Additionally the integration of the FIA Formula 3 European Championship into the official FIA website www�fia�com in form of a separate rubric as well as news reports and videos provides an extremely valuable extension of the championship’s own media channels�

Event Guide

Official website The popularity of the series also becomes noticeable in the World Wide Web� A newsletter regularly provides the fans with the latest information� Constantly up-dated video streams supply highlights of single events and the whole season as well as backstage footage of teams and stars� Formula 3 enthusiasts have the chance of inform-ing themselves on the latest state of affairs at any time�

New media The media future will gain center stage on a variety of different terminal devices: TV, PC, tablets or smart phones� Therefore, the FIA Formula 3 European Champion-ship is also present on such platforms: We run a free-of-charge TV live stream and live timing of all FIA Formula 3 European Championship races on our website� Due to an English commentary it addresses international viewers all over the world and fans in countries without live TV cover-age� In addition to the video section at our official website, an official FIA Formula 3 YouTube channel is linked� This channel provides the users with full length re-live and highlight videos as well as our Eurosport magazines (read below) on demand�

Social media Particularly aimed for the younger generation, FIA Formula 3 European Championship has an own face-book fan page with a constantly increasing followership� By now, approximately 9,000 are following real-time posts about results, news or information about the series� Regular video and picture uploads as well as raffles provide the followers really up close insights and the possibility to win tickets for a whole FIA Formula 3 European Championship weekend� Furthermore, twitter as a significant platform has FIA Official Website www.fia.com

7MEDIA AND COMMUNICATION MANAGEMENT

Thanks to choosing FIA Formula 3 European Champion-ship host events such as the DTM, FIA WTCC, FIA WEC and ACI Racing Weekend, a state of the art TV produc-tion is available and provides what is necessary to have an appropriate appearance on international TV channels.

An existing and proven international TV distribution depart-ment (_wigevision Marketing) with an extensive worldwide network to TV channels is contracted to market Formula 3 internationally� _wigevision Marketing is exceptionally fo-cused on licensing, motion picture communication and brand mediatisation� They have established a unique world-wide market position in the area of premium sport events, as a media partner of numerous global companies and as a leading consultant for agencies, marketers and major cli-

ents� Their portfolio consists of e�g� DTM, FIA Formula 3 EC, Volkswagen Motorsport, Ferrari, Superstars Series, 24h Nür-burgring, Red Bull, CHIO Aachen etc�With them, FIA Formula 3 developed the approach of “dis-tribution before profit”� In a continuous dialogue potential cli-ents are offered the following products: live signal, highlights and footage for news shows, always based on top level HD productions� Always with the watermark of the champion-ship and the championship graphics, _wigevision Market-ing is constantly on site to co-ordinate the technical links between TV production and the different TV stations� This re-sults in the actual visibility in the worldwide TV landscape� 1

1 See media data 2014 on the following pages�

STATE OF THE ART TV PRODUCTION

8 MEDIA AND COMMUNICATION MANAGEMENT

A WORLDWIDE TV PRESENCE

With a total reach of 204 nations and regions, the FIA Formula 3 European Championship may boast a really strong TV presence.

In the 2014 season, the FIA Formula 3 European Champi-onship once again was internationally available: live- and re-live coverage, global highlight coverage and – for the first time – an own magazine, broadcasted by Europe’s biggest sports channel, Eurosport� In addition, all the 33 races were covered live with English commentary via the official website as live-stream coverage� Furthermore, both the individual races and the race résumés are available as video-on-demand at the FIA European For-mula 3 Championship’s official YouTube channel� The live timing of practice and race sessions as well as the races provides the motor-racing enthusiasts additional firsthand information� The planet’s most competitive young-talent series accompa-nies motor-racing enthusiasts in a total of 129 countries and regions and on 49 channels, the fans even can follow the race action live� In Germany, TV partner n-tv covers two races per weekend live – one on Saturday, one on Sunday� Last season, highlights of the race weekends have been broadcasted in 186 countries and regions� Altogether, a total of 156 TV stations – among them renowned stations

such as ESPN, FOX Sports, Speed and Al Jazeera as well as their different regional spin-off channels – cover the FIA Formula 3 European Championship action on a regular ba-sis� For Motors TV, single-seater racing also represents the No 1 topic� The motorracing station once again covered all the 33 rounds (three per race weekend) live – from the start to the final lap� The digital TV station can be received in numerous countries via cable� An absolute highlight of the 2014 season was the exclu-sive Eurosport magazine� On the Tuesday evening following the respective race weekend, Europe’s biggest sports chan-nel brought the 26 minute FIA F3 European Championship Magazine for the first time, thus taking an exclusive glance behind the curtains of the Formula 1 and DTM feeder series� The brand-new magazine was broadcasted in 20 languag-es and 54 countries, thus reaching 131 million households� Following the first showing – on Tuesday evening on Euro-sport – the magazine also was broadcasted on Eurosport 2 and Eurosport Asia-Pacific� Furthermore, the FIA Formula 3 European Championship was an integral part of the weekly Eurosport show ‘Motorsports weekend’ on Saturday evening�

10 MEDIA FACTS – INTERIM REPORT

IMPORTANT TV CHANNELS

Germany n-tv

Pan Nordic Viasat

Indonesia Metro TV

Pan Europe Motors TV, Eurosport, Eurosport 2

South America ESPN, Fox Sports Latin

Israel ESPN, Sports Channel

Pan Africa Setanta, ESPN, Star Sports

Great Britain Sky Sports, ESPN

Brazil Bandsports, ESPN

Australia Fox Sports, ESPN

Canada Fox Sports

USA Fox Sports

Pan Asia Eurosport Asia-Pacifi c, Star Sports, Fox Sports

live/re-live highlights other

Key

11MEDIA FACTS – INTERIM REPORT

Spectators In 2014, the calendar comprised eleven race weekends in eight different countries, with six of the ven-ues being current Formula 1 circuits� The race meetings of the most competitive young-talents in the motor-racing world were attended by an average crowd of 59,409 visitors on site, representing a total attendance of more than 650,000 visitors�

SPECTATORS 2014

Visitors on site01 Silverstone (GB) 43.00002 Hockenheim 1 (D) 75.00003 Pau (F) 31.00004 Hungaroring (H) 33.00005 Spa-Francorchamps (B) 8.00006 Norisring (D) 121.00007 Moscow Raceway (RUS) 50.00008 Spielberg (AUT) 47.50009 Nürburgring (D) 80.00010 Imola (I) 10.00011 Hockenheim 2 (D) 155.000Total 653.500Average 59.409

source: host event organizer

12 MEDIA FACTS – INTERIM REPORT

GLOBAL TV DISTRIBUTION 2014 1

Duration (hh:mm:ss) Technical reach Viewer rate Broadcasts Broadcasters Quantity of countriesEurope 2 1388:49:18 204.341.140 53.330.000 1.766 45 47North America 3 21:22:11 75.299.400 16.800.000 253 7 3South and Central America 4 96:38:17 104.646.435 15.020.000 362 9 45Asia 5 147:39:29 459.602.380 66.930.000 1.494 18 26Middle East 6 3:00:57 25.500.000 970.000 49 2 22Africa 7 854:25:41 17.212.000 3.480.000 1.015 64 47Oceania 8 32:42:38 18.523.575 2.270.000 113 5 14International TV stations 9 15:54:26 170.070.000 22.320.000 90 6 0Total 2560:32:56 1.075.194.930 181.120.000 5.142 156 204

source: _wigevision MARKETING, X-Media Sports1 Period of observation: April – October� Detailed report of all countries, broadcasters and shows is available on request�2 Albania, Austria, Azerbaijan, Belarus, Belgium, Bosn�-Herzeg�, Bulgaria, Croatia, Cyprus, Czech Rep�, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russian Fed�, Serbia, Slovakia, Spain, Sweden, Switzerland, Tajikistan, Turkmenistan, UK, Ukraine� 3 Canada, Mexico, USA� 4 Anguilla, Antigua/Barbuda, Argentina, Aruba, Ascension, Bahamas, Barbados, Belize, Bermuda, Bolivia, Bonaire, Brazil, Brit� Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Curaçao, Dominica, Dominican Rep�, Ecuador, El Salvador, Falkland Isles, French Guiana, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Jamaica, Martinique, Montserrat, Nicaragua, Panama, Paraguay, Peru, Sint Maarten, St� Barthélemy, St� Kitts/Nevis, St� Lucia, Suriname, Trinidad/Tobago, Turks/Caicos Isl�, Uruguay, Venezuela� 5 Bangladesh, Bhutan, Brunei, Cambodia, China, Guam, Hong Kong, India, Indonesia, Israel, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Caledonia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Vietnam� 6 Afghanistan, Algeria, Bahrain, Chad, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Syria, Tunisia, UAE, Yemen� 7 Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central Africa, Comoros, Congo DR, Côte d’Ivoire, Djibouti, Equat� Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome, Senegal, Seychelles, Sierra Leone, South Africa, St� Helen, Sudan, Swasiland, Tansania, Togo, Uganda, Western Sahara, Zambia, Zimbabwe� 8 Australia, Fiji, Kiribati, Marshall Islands, Micronesia, Nauru, New Zealand, Palau, Pub� N� Guinea, Samoa, Solomon Isl�, Tonga, Tuvalu, Vanuatu� 9 Worldwide�

TV As it is appropriate for an internationally established motor-racing series, the FIA Formula 3 European Champi-onship features global TV coverage� The positive develop-ment regarding the FIA Formula 3 European championship’s international reach for the 2014 season has been highly significant – All the figures of last year’s completed 10-event

season already have been bested� With a total airtime of more than 2,560 hours, (2013: 1,850 hours), an increase of about 38 percent was achieved� This means that the FIA Formula 3 European Championship coverage worldwide was increased to some 233 hours per event (2013: 185)� All the race weekends of the 11-meeting season contested

were covered live by numerous TV stations, with the cover-age including exciting features and background reports as well as interviews with the drivers� All this results in a techni-cal reach of about 1,075 billion viewers and a viewer rate of about 181 millions�

13MEDIA FACTS – INTERIM REPORT

For the annual report the live broadcasters of France, Germany, Great Britain and PAN-Europe have been analyzed�

TV DURATION (HH:MM:SS) 2014

France (motors TV - F) Germany (n-tv) UK (motors TV - GB) PAN-Europe 1 (motors TV - EU)01 Silverstone (GB) 03:19:04 01:36:48 19:23:51 21:17:5902 Hockenheim 1 (D) 08:27:28 01:30:40 03:37:04 06:49:0003 Pau (F) 13:29:10 01:27:37 08:45:07 15:09:2104 Hungaroring (H) 09:47:48 01:37:54 10:34:11 15:12:5105 Spa-Francorchamps (B) 07:58:23 01:24:45 07:33:18 10:21:4206 Norisring (D) 09:38:35 01:31:26 11:06:16 19:01:1507 Moscow Raceway (RUS) 14:01:52 01:25:16 12:23:47 18:47:5308 Spielberg (AUT) 12:23:02 01:43:39 10:45:47 18:49:5409 Nürburgring (D) 23:11:41 01:27:10 15:18:51 18:28:0810 Imola (I) 17:39:09 01:24:35 08:35:03 15:04:5011 Hockenheim 2 (D) 18:32:48 02:19:59 10:35:20 18:05:48General 00:23:17 Total 138:29:00 17:53:06 118:38:35 177:08:41Average 12:35:22 01:37:33 2 10:47:09 16:06:15

1 Estimated, based on technical reach over Europe (31 countries); 2 Average without general broadcast source: X-Media Sports

14 MEDIA FACTS – INTERIM REPORT

TV VIEWER RATE (IN MIO., ACCUMULATED) 2014

France (motors TV - F) Germany (n-tv) UK (motors TV - GB) PAN-Europe 1 (motors TV - EU)01 Silverstone (GB) 0,01 0,98 0,06 0,9202 Hockenheim 1 (D) 0,03 1,10 0,01 0,3103 Pau (F) 0,05 0,64 0,01 0,6704 Hungaroring (H) 0,04 1,40 0,03 0,6705 Spa-Francorchamps (B) 0,04 0,42 0,02 0,4906 Norisring (D) 0,04 1,32 0,04 0,7907 Moscow Raceway (RUS) 0,05 1,15 0,04 0,7908 Spielberg (AUT) 0,05 1,44 0,04 0,7909 Nürburgring (D) 0,08 1,15 0,05 0,7910 Imola (I) 0,04 1,21 0,04 0,6711 Hockenheim 2 (D) 0,05 2,17 0,04 0,80General 2,15 Total 0,47 15,14 0,37 7,69Average 0,04 1,38 2 0,03 0,70

1 Estimated, based on technical reach over Europe (31 countries); 2 Average without general broadcast source: X-Media Sports

15MEDIA FACTS – INTERIM REPORT

Eurosport magazine In addition to our live TV coverage, the brand new 26-minute magazine brought all the high-lights of the three rounds of a race weekend, technical ex-planations - and offered the audience the chance of taking a look behind the curtains of the 2014 FIA Formula 3 Euro-pean Championship season�

EUROSPORT DISTRIBUTION 2014

EUROSPORT VIEWER RATE 2014

Different viewers in % 1

Zone Nordics 2 4,00Zone UK 3 5,00Zone Poland & Baltics 4 12,00Zone Russia 5 23,00Zone Central Europe 6 12,00Zone Germany 7 24,10Zone France 8 14,50Zone South Europe (Balcans) 9 2,00Zone Spain 10 1,40Zone Italy 11 2,00Total 100

Eurosport 1 Eurosport 201 Silverstone (GB) 207.000 116.00002 Hockenheim I (D) 306.000 98.00003 Pau (F) 421.000 92.00004 Hungaroring (H) 764.000 130.00005 Spa-Francorchamps (B) 253.000 103.00006 Norisring (D) 508.000 120.00007 Moscow Raceway (RUS) 420.000 90.00008 Spielberg (AUT) 604.000 141.00009 Nürburgring (D) 250.000 90.00010 Imola (I) 350.000 85.00011 Hockenheim II (D) 370.000 89.000Total 4.453.000 1.154.000Average 404.818 104.910

1 percentage of unique persons who watched at least 1 minute of a program on Eurosport & Eurosport 2

2 Denmark, Finland, Iceland; Norway, Sweden3 Ireland, UK4 Estonia, Lettonia, Lithuania, Poland5 Belarus, Kazakhstan, Kyrghistan, Moldavia, Russia, Ukraine6 Bulgaria, Czech, Hungary, Liechtenstein, Romania, Slovakia, Slovenia7 Austria, Germany8 Belgium, France, Luxembourg, Monaco, Netherlands, Switzerland,9 Albania, Armenia, Azerbaijan, Bosnia, Croatia, Cyprus, Israel, Georgia, Greece, Kosovo, Macedonia, Montenegro, Morocco, Serbia, Turkey

10 Andorra, Portugal, Spain11 Italy, Malta, San Marino, Vatican

source: Eurosport

source: Eurosport

16 MEDIA FACTS – INTERIM REPORT

TV live-stream The FIA Formula 3 European Championship website’s live-stream service recorded a total of 304,346 visits� In 2013, a total of 46�000 live stream visitors were achieved when the season was over� This means a growth of 660 %�

LIVE-STREAM 2014

Viewer rate01 Silverstone (GB) 17.15602 Hockenheim 1 (D) 34.73203 Pau (F) 22.01504 Hungaroring (H) 24.94805 Spa-Francorchamps (B) 16.85806 Norisring (D) 43.59907 Moscow Raceway (RUS) 12.88208 Spielberg (AUT) 18.26509 Nürburgring (D) 30.10910 Imola (I) 46.35411 Hockenheim 2 (D) 37.428Total 304.346Average 27.668

source: _wigecreation EDITORIAL FIA F3 European Championship official website – live stream

17MEDIA FACTS – INTERIM REPORT

Print-media fi gures Thrilling races, greedy talents and high-speed racing cars – it comes as no surprise that the FIA Formula 3 European Championship is positively refl ected by national and international print media� From November 2013 to October 2014, the FIA Formula 3 European Cham-pionship achieved a print run of 126,973,518 and 1,532 press clippings in the European core markets�

PRINT RUN 2014 (ACCUMULATED)

Austria France Germany Italy Netherlands Spain Switzerland UK TotalNovember 709.582 143.199 6.529.654 733.371 112.443 1.114.500 1.039.310 551.072 10.933.131December 365.997 222.426 1.093.728 146.720 108.223 431.685 360.520 2.288.800 5.018.099January 46.000 50.000 3.173.751 59.341 568.644 1.143.774 382.576 860.337 6.284.423February 28.000 54.142 619.516 2.246.951 87.863 963.271 379.942 640.122 5.019.807March 88.974 116.128 3.011.321 770.712 1.808.007 1.730.320 658.366 136.536 8.320.364April 112.498 135.355 5.796.111 110.701 2.655.866 752.244 449.395 736.898 10.749.068May 360.855 2.155.679 1.656.872 963.609 3.541.174 57.746 312.172 654.398 9.702.505June 48.500 108.284 1.310.029 74.682 2.042.002 922.449 133.362 241.094 4.880.402July 1.337.205 324.852 3.349.401 378.280 7.017.342 1.626.612 435.408 275.536 14.744.636August 573.085 1.605.414 10.187.219 267.579 10.999.730 2.800.352 799.314 378.862 27.611.555September 383.495 200.254 3.992.523 341.600 2.322.326 1.707.856 531.908 704.960 10.184.922October 227.830 495.655 6.000.291 236.032 4.606.471 598.003 328.719 1.031.605 13.524.606Total 4.282.021 5.611.388 46.720.416 6.329.578 35.870.091 13.848.812 5.810.992 8.500.220 126.973.518Average 356.835 467.616 3.893.368 527.465 2.989.174 1.154.068 484.249 708.352 10.581.127

source: KANTAR MEDIA

Autosprint

Auto Bild Motorsport

Max verstappen in der ForMel 3el 3

max Verstappen ist max Verstappen ist m Formel-3-neuling. ormel-3-neuling. mit starken leistungen empFiehlt sich Fiehlt sich F Der sohn Von ex-Von ex-V Formel-1-pilot jos Verstappen schon Verstappen schon V FFür höhere auFgaben

Der nächste Sohnfür die Formel 1

Damon Hill (53) und Jacques Villeneuve (43) haben es in den 90er-Jahren

geschafft. Nico Rosberg (29) kämpft in dieser Saison um den WM-Titel in der Formel 1. Und alle drei haben eins gemeinsam: Sie sind Rennfahrer-Söhne. Genauso wie Max Verstappen (16). Er ist der Sprössling von Michael Schuma-chers (45) Ex-Benetton-Teamkollege Jos Verstappen (42). Und er ist der nächste Sohn für die Königsklasse.

Denn: Verstappen Junior bewegt sich in Riesenschritten Richtung Formel 1! Letztes Jahr fuhr er noch Kart, wurde Europameister. Diese Saison gibt er schon in der Formel-3-EM Gas. Bilanz: 21 Starts, sieben Siege, vier Podiumsplätze, Tabellenrang zwei. An den Rennwochen-enden in Spa und Nürnberg gewann er

sechs Rennen in Folge. Gerhard Berger, bei der FIA zuständig für Nachwuchsse-rien, staunt: „Aus dem Kartsport direkt in die Formel 3 zu wechseln und gleich ganz vorne mitzufahren; so etwas habe ich überhaupt noch nie gesehen. Max sticht heraus.“

Auch sein erfahrener Teamchef Frits van Amersfoort (59), für den schon Vater Jost fuhr, ist überrascht. „Wir wussten, dass Max gut sein würde. Aber so gut? Er übertrifft wirklich alle Erwartungen.“ Das hat drei Gründe. Van Amersfoort: „Erstens: Das Talent hat Max geerbt. Sein Vater ist schnell, seine Mutter (eine ehemalige Kartfahrerin; d. Red.) auch. Da ist es sehr wahrscheinlich, dass auch das Kind flott ist“, analysiert er mit

einem Augenzwinkern. „Zweitens hat einem Augenzwinkern. „Zweitens hat ihn Jos von Kindesbeinen an getrimmt. ihn Jos von Kindesbeinen an getrimmt. Er wurde von ihm gut ausgebildet. Er wurde von ihm gut ausgebildet. Und Jos war nur zufrieden, wenn Max Und Jos war nur zufrieden, wenn Max gewonnen hat.“ Ein getriebener Junge? gewonnen hat.“ Ein getriebener Junge? Im Gegenteil. „Max liebt es, Rennen zu Im Gegenteil. „Max liebt es, Rennen zu fahren“, grinst der Teamchef. fahren“, grinst der Teamchef.

Das tat er auch schon als sechsjähriger Das tat er auch schon als sechsjähriger Zwerg. Damals machten die Verstappens Zwerg. Damals machten die Verstappens öfter gemeinsam Urlaub mit Familie öfter gemeinsam Urlaub mit Familie Schumacher. Und gingen selbstverSchumacher. Und gingen selbstver-ständlich auf die Kartbahn. „Ich habe ständlich auf die Kartbahn. „Ich habe nicht richtig wahrgenommen, dass ich nicht richtig wahrgenommen, dass ich gegen einen mehrfachen F1-Weltmeister gegen einen mehrfachen F1-Weltmeister fahre“, konstatiert Verstappen junior fahre“, konstatiert Verstappen junior abgeklärt. „Ich wusste nur, dass er in abgeklärt. „Ich wusste nur, dass er in der Formel 1 ist.“ Erinnern kann sich der Formel 1 ist.“ Erinnern kann sich der Youngster heute aber nicht mehr der Youngster heute aber nicht mehr an Schumachers Tipps. „Da war ich an Schumachers Tipps. „Da war ich noch zu klein“, sagt er. „Das richtige noch zu klein“, sagt er. „Das richtige Rennfahren habe ich von meinem Vater Rennfahren habe ich von meinem Vater gelernt.“ Und nicht nur das. Auch die gelernt.“ Und nicht nur das. Auch die Lockerheit hat er von ihm übernommen. Lockerheit hat er von ihm übernommen. Wie Vater Jos kennt Max keinen Stress. Wie Vater Jos kennt Max keinen Stress. „Es ist fast übernatürlich, wie locker er „Es ist fast übernatürlich, wie locker er alles nimmt“, staunt van Amersfoort und alles nimmt“, staunt van Amersfoort und warnt gleichzeitig: „Vielleicht nimmt warnt gleichzeitig: „Vielleicht nimmt er manches auch zu einfach.“er manches auch zu einfach.“

Dass er trotzdem konzentriert Dass er trotzdem konzentriert an seiner Karriere arbeiten muss, an seiner Karriere arbeiten muss, weiß der junge Holländer genau. weiß der junge Holländer genau. „Klar ist die Formel 1 mein „Klar ist die Formel 1 mein Hauptziel“, räumt er ein. „Aber Hauptziel“, räumt er ein. „Aber momentan liegt der Fokus auf momentan liegt der Fokus auf der Formel 3.“der Formel 3.“

Sein Boss ist überzeugt, Sein Boss ist überzeugt, dass der Nachwuchsstar das dass der Nachwuchsstar das Talent für die Formel 1 und Talent für die Formel 1 und sogar für den ersten WM-sogar für den ersten WM-Titel eines Niederländers hat. Titel eines Niederländers hat. „Jedenfalls habe ich bisher „Jedenfalls habe ich bisher niemanden gesehen, der so niemanden gesehen, der so große Chancen hatgroße Chancen hat-te Weltmeister zu te Weltmeister zu werden“, sagt van werden“, sagt van Amersfoort über Amersfoort über Max Verstappen, Max Verstappen, den nächsten Sohn den nächsten Sohn für die Formel 1.für die Formel 1.

Toni Schmidt/bgToni Schmidt/bg

max Verstappen bestreitet 2014 seine erste saison im Formelsport. als kart-kart-k europaeuropae -meister stieg er direkt in die Formel-3-em

auf. Dort liegt er derzeit auf rang zwei

6 auto bildMOTORSPORT

Formelsport

2015 soll der gp deutschland wieder amnürburgring stattfinden. 2013 siegte dort vettel

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www.facebook.com/SONAXAutopflege

TEST-SIEGERSIEGERSIEGER

7 Produkte im Test der

AUTOBILD SPORTSCARS

auch veröffentlicht in:

GLÄNZEN WIE DER WELTMEISTER!

IN TESTSIEGER�QUALITÄT.

Jos verstappen

der niederländer be-stritt insgesamt 107 grand prix in der For-mel 1 für benetton,

simtek, arrows, tyrrell, tyrrell, tstewart und Minardi.

Zu beginn der Karriere fuhr er, wie sein sohn Max, für das team von team von tFrits van amersfoort. er ist bei fast jedem

rennen von Max dabei

18 MEDIA FACTS – INTERIM REPORT

Auto Hebdo

CLIPPINGS 2014

Austria France Germany Italy Netherlands Spain Switzerland UK TotalNovember 7 5 31 4 4 10 27 16 104December 7 7 6 5 5 4 10 12 56January 2 1 5 2 10 7 12 8 47February 1 2 4 6 1 9 13 14 50March 2 4 14 4 10 10 25 4 73April 5 5 26 3 16 4 14 7 80May 6 34 15 5 17 3 9 19 108June 3 5 7 3 33 7 4 7 69July 25 12 19 6 162 20 12 8 264August 14 15 53 3 218 15 17 11 346September 9 4 21 5 52 24 9 10 134October 3 14 32 1 117 9 7 18 201Total 84 108 233 47 645 122 159 134 1.532Average 7 9 19 4 54 10 13 11 128

source: KANTAR MEDIA

Autosport

19MEDIA FACTS – INTERIM REPORT

YOUTUBE 2014

views (re-live on demand & highlights) additional subscribers per monthNovember 7.836 73December 4.512 61January 5.378 53February 4.085 50March 3.702 40April 24.557 235May 41.380 400June 50.686 338July 28.314 200August 78.079 556September 19.200 172October 72.398 314Total 340.127 2.492Average 28.344 208

source: ksmedia

YouTube The YouTube channel, established in February 2013, also is becoming increasingly popular� In the first nine months following its establishment, it achieved an average viewer rate of 11,645 per month� From November 2013 to Ocotber 2014, the average viewer rate has increased by 240 percent up to 28,344 visits per month� Full race videos as well as event highlights and the Eurosport magazine, divided in three parts, are available on demand�

FIA Formula 3 European Championship – youtube channel

20 MEDIA FACTS – INTERIM REPORT

Internet Since its launch in early 2013, the official website www�fiaf3europe�com has been registering more than 4�1 million page impressions and over 1�1 million single visits� But in the first ten months of 2014, the page impressions and single visits were three times as high than in the entire 2013 season�

New media The media future will gain center stage on a variety of different terminal devices: TV, PC, tablets or smart phones� To this day, it is not possible to measure all com-munication channels comparable in the same detail depth� Therefore, the FIA Formula 3 European Championship is having a try to display device typical figures and facts�

PAGE IMPRESSIONS 2014

PIs VisitsNovember 51.909 15.039December 40.148 9.657January 33.794 10.805February 27.801 10.428March 51.871 18.806April 290.688 73.077May 543.649 144.891June 475.069 134.170July 247.196 75.826August 550.120 158.497September 82.138 28.181October 536.614 164.037Total 2.930.997 843.414Average 244.250 70.285

source: ks-media

Social media – facebook & twitter Active follower acquisition on our facebook page is aimed with constant postings, video uploads and raffles� A rate of 88�0% of male fans and 66�0% of 13-to34-year olds capture the dominating factors of the demography� The number of facebook followers has been increasing month by month to currently 9,010 fans� This number is composed of a huge variety of users from all over the world� The German fans hold the biggest stake with 13�1%, followed by the Italians with 9�8%� Other European core markets such as the Dutch (7�0%) features has the biggest increase – about 6 percent com-pared to last year – the United Kingdom (6�2%), France (5�1%) and Spain (4�1%) also record a sufficient echo on one of the most important social media platforms� 2�7% of all the FIA Formula 3 European Championship facebook followers reside in Sweden and the number of Austrian and Swiss followers amounts to 2�6%� Even overseas, the FIA Formula 3 European Championship’s popularity is increasing� The number of fans from the USA (5�1%), Brazil (4�4%) and Australia (2�2%) is demonstrating the series’ international reputation� Meanwhile, the championship s twitter account also indicates a remarkable growth of popularity, which is demonstrated by currently 5,640 followers� This development began in February 2013, with the establishment of the twitter page and has made constant progress since then�

21MEDIA FACTS – INTERIM REPORT

facebook.com/fiaactionforroadsafety www.fia.com/campaigns

BELT UPall passengers are my responsibility

RESPECT THE HIGHWAY CODErules are there to protect us all

OBEY THE SPEED LIMITmy car is made of metal, pedestrians and children are not

CHECK MY TYRESboth for wear and for correct inflation, including the spare

DRIVE SOBERwhen I am drunk or on drugs, I am a danger on the road

PROTECT MY CHILDRENkeep them safe in car seats

PAY ATTENTION calling and texting make me dangerous

STOP WHEN I’M TIREDgetting there late is better than not at all

WEAR A HELMETmotorbikes and bicycles don’t protect my head

BE COURTEOUS AND CONSIDERATErespect other drivers

GOLDEN RULES

I WANT TO BE SAFEI PROMISE TO:

The FIA supports the UN Decade of Action for Road Safety

FIA Formula 3 European ChampionshipFormel 3 Vermarktungs GmbHPress & Public RelationsAn der Wachsfabrik 3D-50996 ColognePhone +49 (0) 2236 / 8952725Mobile +49 (0) 172 / 6333337E-mail media@fi af3europe.com

23

Cologne, February 2015