Alexander McQueen: UnseenPhotographs by Robert FairerIntroduction & collection texts by Claire WilcoxPreface by Sally Singer

A4 Book

A striking tribute to Alexander McQueen's collections, captured behind the scenes by US Vogue photographer Robert Fairer, who opens up his archives for the first time.

PROVISIONAL COVER

c. 450 illustrations33.5 x 24.5cm352ppISBN 978 0 500 519042Hardback£48.00October 2016

‘Robert’s images capture the raw energy and

powerful emotion in those moments leading up

to Lee’s incredible shows. The intensity and

focus, the stress and excitement are all palpable.

They trigger such vivid and fond memories’ �

Sarah Burton,

Creative Director of Alexander McQueen

Key Sales Points

•  A striking tribute to Alexander McQueen’s stunning collections, revealing photographs that

were, until now, one of fashion’s best-kept secrets

•  Explores McQueen’s entire career, from his debut in the 1990s to his final collection,

‘Plato’s Atlantis’, in 2010

•  Captures both the singular beauty of the designer’s creations and the intense �

behind-the-scenes work of McQueen’s trusted collaborators

•  Robert Fairer’s photographs of Alexander McQueen’s collections on the catwalk and back

stage – at a time when very few photographers were allowed access – offer a unique

insight into the work of one of the world’s most captivating fashion designers

Target Market

•  Fashion and photography lovers

•  Major features in e.g. Sunday Telegraph Stella, Sunday Times Style, Harper’s

Bazaar, Porter

•  Syndicated American Vogue feature across UK, European & global editions

•  Image-led features, reviews and mentions in:

•  Specialist fashion publications e.g. Draper’s, Costume

•  Lifestyle magazines e.g. Stylist, Dazed, Tank, Grazia, ELLE, Glamour

•  In-flight magazines e.g. PrivatAir, Aer Lingus Cara, BA High Life

•  University student publications e.g. 1 Granary (Central St Martins), The

Mancunian (University of Manchester), The Verse (University of Brighton)

•  Influencers and press mailing:

•  Reaching out to influential McQueen models and celebrity fans

•  Large-scale mailing to press and bloggers

•  Events with e.g. The V&A, Net-A-Porter

•  Online galleries and reviews e.g. Guardian, AnotherMag, MailOnline

Consumer Campaign Summary

Alexander McQueen: UnseenPhotographs by Robert FairerIntroduction & collection texts by Claire WilcoxPreface by Sally Singer

A4 Book

A striking tribute to Alexander McQueen's collections, captured behind the scenes by US Vogue photographer Robert Fairer, who opens up his archives for the first time.

PROVISIONAL COVER

c. 450 illustrations33.5 x 24.5cm352ppISBN 978 0 500 519042Hardback£48.00October 2016