Alexandria Korel - PORTFOLIO

ALEXANDRIA KORELPORTFOLIO

Event Planner | Make- Up Artist |

Fashion & Beauty Blogger

EDUCATION

University of Central Florida, Orlando, Florida Graduation: May 2014

Rosen College of Hospitality Management

Bachelor Of Science

Major: Event Management | Minor: Hospitality Management

Maintained GPA: 3.5 Dean’s List 2013 & 2014

Coursework included: The Event Industry, Guest Service Management, Event Services, Lodging Operations, Meeting Management, Hospitality Human Resources Management, Hospitality and Tourism Marketing, Special Event Coordination, Advanced Tradeshow Management, & more.

WORK EXPERIENCE OVERVIEW

Project Manager, The Vibe Agency, Miami Beach June 2014- Present

Project Manager

Prestige Consultant, Ulta Beauty August 2011-June 2014

Make-up Artist

Freelance Make-Up Artist August 2011-Present

Freelance artist for film, wedding, make-up lessons, & special occasions

Edge Events Group & Side Bar Orlando July 2013-January 2014

Junior Project Manager

A Friend Affair Event Planning July 2013-January 2014

Junior Project Manager

THE VIBE AGENCY ; PROJECT MANAGER JUNE 2014 – PRESENT

Responsibilities Included:

• Coordinate all details & logistics of events such as conferences & meetings, special events, trade shows, sales meetings, teambuilding activities

• Produced events in multiple states in the US including:

• Florida, California, New York City, Chicago, Georgia, New Orleans, Seattle

• Calculate & establish budgets and ensure they are adhered to

• Review locations & book site visits with the venues & clients prior to contracting

• Book vendors : Venues, Activities, Entertainment, Décor

• Created menus & designed table settings to express variety of themes

• Hired & supervised temporary staff including hostesses, models, and security personnel

• Manage events on site through production

• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations

THE VIBE AGENCY ; PROJECT MANAGER – CONT’DJUNE 2014 – PRESENT

Achievements Included:

• Project Management & Customer satisfaction

• Seamlessly orchestrated events, with budget of up to $300,000

• Successfully developed on-the-spot contingency plans

• Established an extensive resource network, by consistently developing contacts

• Devised work schedules to ensure successful event coordination

• Illustrated Efficiencies of time management and money

• Built a loyal clientele

• Ensure best rates by skillfully negotiating with suppliers, vendors, and entertainers

• Sourced high qualified vendors/suppliers

ULTA BEAUTY ; PRESTIGE CONSULTANT/MAKE UP ARTIST AUGUST 2011 – JUNE 2014


• Customer service

• Take and record customer details and increase clientele

• Book event appointments: Marketing Prestige brands within the store

• Create and develop vendor events: Create the WOW factor for clients

• Provide beauty treatments & expertise

• Assist customers with product queries and finalize purchases

• Promote and sell all range of beauty products

• Clean and maintain product stock

ULTA BEAUTY ; PRESTIGE CONSULTANT/MAKE UP ARTIST –CONT;D AUGUST 2011 – JUNE 2014


• Consistently met daily target of selling

• Knowledge on current trends in the industry

• Built a loyal clientele

• Developed methods to attract new members, retain current members, and encourage attendance at various functions

• Produce a large guest list for the day of vendor events

• Built experience within the beauty industry within a wide range of cosmetic brands

FREELANCE MAKE UP ARTISTAUGUST 2011 – PRESENT

Responsibilities Included: Communicating with clients to clarify visual requirements

Maintaining an up-to-date knowledge of available make-up and beauty products

Maintaining awareness of health and safety issues

Time management-working quickly and accurately in time-pressured conditions

Taking detailed notes and photographs of work, maintaining an up-to-date portfolio

Proactive in marketing and networking to build clientele for myself

Achievements Included: Producing both a creative and technical accurate visual representation

Artistic ability

Pristine color perception

Able to work under pressure

Great hand-eye coordination

EDGE EVENTS GROUP ; JUNIOR PROJECT MANAGERJULY 2013 – JANUARY 2014


•Worked closely with various internal divisions to successful communicate and execute events

•Organizing clients needs and objectives

•Setting up and attending key stakeholder meetings

•Supporting Event Managers in the planning and execution of on and off site events

•Promoting Events through Social Media

•Set up/Break down of Event

•Time management

•Produced production agendas

•Managed social networking


Organizing meetings/events for the clients

Catering to the Clients’ needs

A FRIEND AFFAIR EVENT PLANNING; JUNIOR PROJECT MANAGER JULY 2013 – JANUARY 2014


•Pre Event duties: Meetings with the Mr. & Mrs.

•Set up & break down of wedding

•Keeping the wedding on schedule

•Occasional Make-up for the Bride/ Bridesmaids

Achievements Include:

•Experience with weddings

•Brides’ Objectives and Needs

•Knowledge of all logistics & details of wedding management

PROMOTIONAL WORK

Edge Events Group:

•Restaurant and Lodging Expo – Orlando Convention Center

•Surf Expo – Orlando Convention Center

•180 Grey Goose Lounge - Orlando Style Magazine's 10 Year Anniversary Party

•180 Med Spa Winter Park – Event for the VIP Guests

Sidebar Orlando:

•Come Out With Pride Event

SpiBelt-Health & Fitness Staffing

•Disney Princess Half Marathon Expo at ESPN Wide World of Sports

AREAS OF EXPERTISE

•Strategic Corporate Planning

•Loyalty & Customer Acquisition

•Organization & Follow – Through

•Resource Management

•Team Leadership

•Talent Recruitment

•Sales Coaching

•Administrative Oversight

•Marketing & Promotion

•Contract Negotiation

•Customer Satisfaction

•Vendor Coordination

•Computer Skills: PowerPoint/Prezi, Word, Excel

•Experienced social media user

•Communication skills

•Problem-solving Skills

•Punctual

•Project Management

PAST EVENTS PRODUCED PROJECT MANAGEMENT

ALEXANDRIA’S EVENT INDUSTRY EXPERIENCEYEAR OF 2014

• AUGUST 2014 | MIAMI | SAMAMA MEETING| 15 PAX

• NOVEMBER 2014 | SAN FRANCISCO | LE PUBLIC SYSTEM | 30 PAX

• NOVEMBER 2014| SAN FRANCISCO | PONS VOYAGE| 36 PAX

• DECEMBER 2014 | NEW YORK CITY | PHILIP MORRIS INTERNATIONAL | 70-80 PAX

• DECEMBER 2014 | SAN FRANCISCO MCI | 13 PAX


•JANUARY 2015| NEW YORK CITY | PRICER | 65 PAX

•FEBRUARY 2015 | SEATTLE | PHENOMENE | 300 PAX

•APRIL 2015 | MIAMI | BENETTI | 70 PAX

•APRIL 2015 | NEW YORK CITY | DB FRANCE | 10 PAX

•APRIL 2015 | MIAMI | AEROTURBINE | 250 PAX

•MAY 2015 | NEW ORLEANS | EGENCIA | 60 PAX

•MAY 2015 | MIAMI | DENNIS BIRTHDAY PARTY | 10 PAX

•MAY 2015 | CHICAGO | SISLEY | 60 PAX

•JUNE 2015 | NEW YORK CITY | DANONE | 200 PAX

•JUNE 2015 | NEW YORK CITY |ORMES | TRADESHOW STAFFING

ALEXANDRIA’S EVENT INDUSTRY EXPERIENCEYEAR OF 2015 CONT’D

•JUNE 2015 | NEW YORK CITY | DANONE | 200 PAX

•JUNE 2015 | NEW YORK CITY | FRENCH TOUCH | 200 PAX

•JULY 2015 | MIAMI | LVMH | MEETING EQUIPMENT ACCOMMODAITON

•AUGUST 2015 | MIAMI | SAMAMA MEETING | 15 PAX

•OCTOBER 2015 | BOCA RATON | MIDCONTINENTAL CHEMICAL | 80 PAX

•OCTOBER 2015 | PHILIDELPHIA | SAGARMATHA |20 PAX

•OCTOBER 2015 | MIAMI | CREDIT AGRICOLE | HALLOWEEN GIFTS

•NOVEMBER 2015 | MIAMI | ICC | 450 PAX


•FEBRUARY 2016 | MIAMI | DANONE | 120 PAX

•FEBRUARY 2016 | AUSTIN, TEXAS | SWITZERLAND PMI | 22 PAX

•MARCH 2016 | ORLANDO & MIAMI | GRZZLYS TRAVEL | 45 PAX

•MARCH 2016 | NEW YORK CITY | DB FRANCE | 8 PAX

•MARCH 2016 | MIAMI | JAEGER LE COULTRE | 10 PAX

•APRIL 2016 | MIAMI | BENETTI YACHTS | 70 PAX

•APRIL 2016 | NEW YORK CITY | FRENCH TOUCH | 150 PAX

•APRIL 2016 | ATLANTA, GEORGIA | SPHEREA | 12 PAX

•JUNE 2016 | NEW YORK CITY | FRENCH TOUCH CONFERENCE | MARKETING MATERIALS

•JUNE 2016 | NEW YORK CITY | REVIENSLEON | MARKETING MATERIALS

ALEXANDRIA’S EVENT INDUSTRY EXPERIENCEYEAR OF 2016 CONT’D

JUNE 2016 | MIAMI | LOREAL TRAVEL RETAIL OF AMERICAS | 200 PAX

JUNE 2016 | MIAMI | GRIZZLYS TRAVEL | 10 PAX

JUNE 2016 | NEW ORLEANS | HOPSCOTCH/ORKYN | 12 PAX

JULY 2016 | MIAMI | COTY | 85 PAX

JULY 2016 | NEW YORK CITY | DB FRANCE | 10 PAX

OCTOBER 2016 | SAN FRANCISCO / PALO ALTO | X- PERIENCE | 19 PAX

OCTOBER 2016 | MIAMI | COTY – TEAMBUILDING ACTIVITY | 2 GROUPS OF 30 PAX

NOVEMBER 2016 | MIAMI | AUDEMARS PIGUET | ART BASEL STAFFING

DECEMBER 2016 | NEW YORK CITY | PHILIP MORRIS INTERNATIONAL | 75 PAX


•MAY 2017 | MIAMI | BENETTI YACHTS | 70-80 PAX

•JUNE 2017 | NEW YORK CITY | FRENCH TOUCH | 500 PAX

GALLERY OF PAST EVENTS YEARS OF

2014 – 2016

PHILIP MORRIS INTERNATIONAL MEETING MANAGEMENT | 2014

•CORPOARTE PROGRAM | LOCATION: NEW YORK CITY

•5 DAYS OF MEETING MANAGEMENT

•TOTAL OF 80 ATTENDEES

•HOTEL: MILLENIUM BROADWAY HOTEL• ROOM ACCOMMODATION

• FOOD & BEVERAGE

• MEETING SPACE

• AV ACOMMODATION

• DÉCOR & DESIGN

• CONTENT CONCEPTS

•OFF- SITE DINNER ACCOMMODATION: AUREOLE RESTAURANT

•TEAMBUILDING ACTIVITY : AVATAR STUDIOS

AEROTURBINE CORPORATE SPECIAL EVENT | 2015

•CORPORATE SPECIAL EVENT | LOCATION: MIAMI BEACH


•VENUE: CLEVELANDER | BUY OUT OF SPACE

• DÉCOR & DESIGN

• FLORAL, FURNTIURE RENTALS, STAGING, ENTERTAINMENT

• FOOD & BEVERAGE

• AV ACCOMMODATION

• GO BO, PROJECTOR/SCREEN, UPLIGHTING

• STAFFING

• HOSTESSES, PHOTOGRAPHER, VIDEOGRAPHER

MIDCONTINENTAL CHEMICALCORPORATE SPECIAL EVENT | 2015

•CORPORATE SPECIAL EVENT | LOCATION: BOCA RATON


•GILLIGANS ISLAND THEMED

•VENUE: BOCA RATON RESORT & SPA | GROUP PICK UP BY THE WINDRIDGE K YACHT• YACHT & DOCKING CONTRACT

• FOOD & BEVERAGE

• STAFFING

• PHOTOGRAPHER

• DÉCOR & DESIGN

• UPLIGHTING, FLORAL, MENU CUSTOMIZATION

• ENTERTAINMENT

• DJ, GILLIGAN ISLAND IMPERSONATORS, PHOTOBOOTH

BENETTI MEETING MANAGEMENT | 2015

•CORPOARTE PROGRAM | LOCATION: MIAMI BEACH


•HOTEL: THE THOMPSON HOTEL• ROOM ACCOMMODATION

• FOOD & BEVERAGE

• MEETING SPACE

• SPEEDDATING ACTIVITY

• AV ACCOMODATION• PROJECTOR/SCREEN, PODIUM, UPLIGHTING, MICROPHONES,

• STAFFING• PHOTOGRAPHER

•GALA DINNER ACCOMMODATION: HOSTED AT THE HOTEL

•TEAMBUILDING ACTIVITY: BEACH OLYMPICS

DANONE MEETING MANAGEMENT | 2016



•HOTEL: THE THOMPSON HOTEL• ROOM ACCOMMODATION

• FOOD & BEVERAGE

• WELCOME DINNER, BREAKFAST

•OFF SITE MEETING SPACE ACCOMMODATION: HYPE STUDIOS | WYNWOOD • MEETING SPACE & BREAKOUT ROOM ACCCOMODAITONS

• AV ACCOMODATION

• PROJECTOR/SCREENS, PODIUM, UPLIGHTING, MICROPHONES, SOUND PACKAGE, LASER JET SET PRINTER

• DÉCOR & DESIGN

• STAGING, FURNITURE RENTALS, FLORAL, COPRORATE UNIFORMS, WORKSHOP & PLENERAY MATERIALS, CUSTOMIZED COLLATERAL, HARLEY DAVIDSON MOTORCYCLE RENTAL, STEP & REPEAT,

• FOOD & BEVERAGE

• WYNWOOD DINER BUY OUT – LUNCHEON

• BILL HANSEN CATERING – AM/PM BREAKS

• CECCONIS BUY OUT (SOHO HOUSE) – LUNCHEON

• STAFFING

• PHOTOGRAPHER

DANONE – CONT’D MEETING MANAGEMENT | 2016

•TEAMBUILDING ACTIVITY: VIRGINIA KEY RESTORATION

•DINNER ACCOMMODATION: THE RALEIGH HOTEL | PRIVATE DINING AREA: THE OASIS

• COCKTAIL RECEPTION, FOLLOWING A BBQ BUFFET & BEER & WINE OPEN BAR

• UPLIGHTING, DJ, FURNITURE RENTALS, FLORAL

•GALA DINNER ACCOMMODATION: THE VICEROY HOTEL: PRIVATE DINING AREA: FIFTH ROOFTOP & LOUNGE

• COCKTAIL RECEPTION, FOLLOWING A 3 COURS SEATED DINNER & OPEN BAR THROUGHOUT THE NIGHT

• DJ, SPECIAL DJ BOOTH, GOBO PROJECTION, FLORAL, FURNITURE RENTALS

L’OREAL TRAVEL RETAIL OF AMERICAMEETING MANAGEMENT | YEAR OF 2016

•CORPOARTE PROGRAM | LOCATION: BRICKELL, MIAMI

•1 DAY OF MEETING MANAGEMENT

•HOTEL: THE EAST HOTEL

• MEETING SPACE

• COCKTAIL RECEPTION – ON POOL DECK

• FOOD & BEVERAGE

•TEAMBUILDING ACTIVITY : THE ART OF GIVING • CHARITY EVENT

• PAINTING ACTIVITY – 24” CANVAS

COTYMEETING MANAGEMENT | YEAR OF 2016


•3 DAY OF MEETING MANAGEMENT

•HOTEL: THE FAENA HOTEL• ROOM ACCOMMODATION

• MEETING SPACE

• BREAKOUT ROOMS

• WELCOME DINNER

• FOOD & BEVERAGE

•TEAMBUILDING ACTIVITY : SINGING ACTIVITY – THE HIT FACTORY STUDIO • THE GROUP PRODUCED A CUSTOMIZED “COTY” SONG TOGETHER

GALA DINNER : THE EAST HOTEL BUY OUT OF THE SPEAKEASY – THE TEA ROOM

FOOD & BEVERAGE

STEP & REPEAT / DÉCOR

ENTERTAINMENT

REPETITIVE CLIENTELE LOYAL CLIENTS

EXAMPLES OF ALEXANDRIA'S REPEAT CLIENTS

DANONE

BENETTI

BLEU VOYAGES

FRENCH TOUCH

PHILIP MORRIS INTERNATIONAL

GRIZZLYS

SPHEREA

SAMAMA

TESTIMONIALS REFERENCES &

LETTERS/QUOTES

TESTIMONIALS

“The past edition of the Yacht Master 2016 has been a success! We need to say that Alexandria has been a great addition to our team and, Paola and I are super keen in requesting her presence and cooperation also for the next event in 2017. Not only she did a great job but also she was very well liked from our captains, sponsors and the entire Benetti Team. “

- Silvia Nordio – Benetti Yachts

“First of all I want to thank you for the all the work you have put in this project.The clients were very happy about the organization, the hotels and restaurants!”- Julie Van Dun - X Perience

“Thank you Alexandria for everything!!! We much appreciate your assistance. Thanks for your parntership in Miami!! And for more business together! - Nicolas Satoyama – Grizzlys

Documents

Alexandria Korel - PORTFOLIO